Nearly 300 Theaters with 8 Million Attendees Will Join NCM’s
National Theater Network as of June 2018
CENTENNIAL, Colo.--(BUSINESS WIRE)--Apr. 25, 2018--
National CineMedia (NCM), America’s Movie Network, has signed an
affiliate partnership agreement for national advertising with Pecan Pie
Productions, welcoming nearly 300 theaters nationwide with approximately
8 million attendees to its national theater network.
Pecan Pie Productions is the latest affiliate partner to become a part
of the largest cinema advertising network in the U.S. In the past year,
NCM has also welcomed 76 theaters with 540 screens and approximately 18
million attendees from top regional and local exhibitors including Bow
Tie Cinemas; Cinergy
Entertainment Group, Inc.; Evergreen Desi Enterprises, Inc.; Golden
Ticket Cinemas; Infinity
Theatres; Legacy
Theatres; Main
Street Theatres; Megaplex
Theatres; MJR
Digital Cinemas; Venue
Cinemas; and Windom
State Theatre to its national theater network. NCM’s network
currently includes over 20,800 screens in over 1,650 theaters in 187
Designated Market Areas® (all of the top 50).
“We’re thrilled to be working with Pecan Pie Productions to provide
national advertising for its great network of independent theaters
across the country,” said Senior Vice President, Affiliate Partnerships
and Local & Digital Sales, Stacie Tursi. “The addition of new theaters
in a wide geographic variety of smaller markets will be especially
appealing to NCM’s national brand partners, who value broad national
reach and high audience engagement.”
"As a leading partner for independent theaters across America, Pecan Pie
Productions is pleased to be expanding our reach with today's
partnership with NCM," said Kevin LaKritz, President and CEO of Pecan
Pie Productions. "We have been impressed with NCM's leadership team,
strategic approach, and their shared belief that local communities
matter. We look forward to a long-term partnership with NCM, and to
increasing our value to our customers nationwide."
About Pecan Pie Productions
Pecan Pie Productions is one of the nation's premiere full-service
cinema advertising and production companies. Headquartered in San
Francisco, the company has been the go-to resource for independent
theatre owners looking to earn additional revenue from their screens,
and for surrounding communities wanting to advertise on-screen for well
over a decade. Pecan Pie Productions' in-house creative team designs,
produces, and delivers studio-quality ads and in-theatre items
(including custom pre-shows, trivia, lobby signage, and vendor
displays), and utilizes the latest technology for the most seamless
delivery method in the industry today. Having created thousands of ads
to date, Pecan Pie Productions is proud to serve local communities and
theatre owners across America. For more information, please visit www.pecanpieproductions.com
or call 1-888-990-8777.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. According to Nielsen, more than 700 million
moviegoers annually attend theaters that are currently under contract to
present NCM’s Noovie pre-show in 50 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark
Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group. NCM’s cinema
advertising network offers broad reach and unparalleled audience
engagement with over 20,800 screens in over 1,650 theaters in 187
Designated Market Areas® (all of the top 50). NCM Digital goes beyond
the big screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National CineMedia,
Inc. (NASDAQ:NCMI) owns a 48.6% interest in, and is the managing member
of, National CineMedia, LLC. For more information, visit www.ncm.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180425006227/en/
Source: National CineMedia
National CineMedia (NCM)
Media Contact:
Amy
Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Investor
Relations:
Ted Watson, 800-844-0935
investors@ncm.com