Long-Term Affiliate Agreement Includes the Presentation of NCM's
FirstLook Cinema Advertising Program and NCM Fathom Events
CENTENNIAL, Colo. & OVERLAND PARK, Kan.--(BUSINESS WIRE)--
National CineMedia (NCM), a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology,
has added Dickinson Theatres as a network affiliate.
Under the terms of the exclusive agreement, 16 theaters with 186 screens
in Arkansas, Arizona, Kansas, Missouri, Nebraska, Oklahoma, and Texas
will join the NCM Cinema Network beginning in December 2011. In addition
to exclusively presenting NCM's FirstLook pre-feature
program, select Dickinson Theatres will also present NCM Fathom's live
and pre-recorded Entertainment and Business Events. Dickinson Theatres
has an estimated annual attendance of 3.8 million patrons.
"The addition of the Dickinson theater circuit to our cinema media
network improves NCM's competitive positioning versus other national
advertising networks by extending our national reach and providing
better geographic coverage in several smaller and mid-sized markets,"
said Kurt Hall, NCM's chairman and chief executive officer. Mr. Hall
added, "I look forward to building a long-term partnership with the
Dickinson management team as we bring their film patrons our high
quality FirstLook pre-show and help them increase seat
utilization through Fathom entertainment programming and corporate
events."
"We want to offer the best possible experience to moviegoers who
frequent our theaters," said Ron Horton, executive vice president of
Dickinson Theatres. "We believe adding NCM's first-rate pre-show program
and world-class Fathom events will benefit our customers and contribute
to the continued financial health of our locations."
The new affiliate agreement with Dickinson Theatres is the most recent
expansion of the NCM Cinema Network — the largest digital in-theater
video and satellite distribution network in North America. NCM currently
has exclusive, long-term cinema advertising agreements in place with
founding member exhibitors AMC Entertainment Inc., Cinemark Holdings
Inc. and Regal Entertainment Group, totaling approximately 1,175
theaters and 15,300 screens, as well as network affiliate relationships
with 24 top regional theater circuits representing approximately 335
theaters and 3,540 screens.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom present cinema advertising and events across the nation's
largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 175 Designated Market Areas® (49 of the top
50) and includes over 18,100 screens (16,800 digital). During 2010, over
690 million patrons attended movies shown in theaters in which NCM
currently has exclusive, cinema advertising agreements in place. The NCM
Fathom Events broadcast network is comprised of nearly 700 locations
in 165 Designated Market Areas® (all of the top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.nationalcinemedia.com
or www.ncm.com.
About Dickinson Theatres
Entertaining audiences in the Midwest for 90 years, Dickinson Theatres
continues to provide motion picture excellence with quality
presentations and superior customer service. With headquarters in
Overland Park, KS, Dickinson Theatres' circuit consists of 224 screens
at 20 locations in Arkansas, Arizona, Kansas, Missouri, Nebraska,
Oklahoma, and Texas. Dickinson Theatres is dedicated to serving
customers as we would our own families — in an environment of trust,
innovation and fun. For more information, visit http://www.dtmovies.com.
NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy
Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Dickinson
Theatres
Ron Horton, 913-383-6117
ronhorton@dtmovies.com
Source: National CineMedia
News Provided by Acquire Media
