Game On! Movie Audiences Can Use Their Mobile Phones to Play AR Games During the Noovie Pre-Show in Theaters Nationwide Beginning This Friday
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Noovie ARcade is available free in the iTunes
To play, audiences only need to download the app and arrive at their local Noovie theater early to catch the Noovie pre-show, which will prompt viewers to open the app and aim their phones at the big screen when it’s time to play. Then, through their mobile phone, the movie theater will transform into a larger-than-life game setting! After the game, audiences can check the leaderboard to see how they rank and share their score with friends.
The Noovie ARcade app will feature a variety of game formats, including shooting, catching, and tossing games. New games will be continuously rolled out starting this summer.
Noovie ARcade Launch Games Include:
- Cinevaders – A galactic worm hole opens up and aliens pour out to invade the theater. It’s up to the player to use powerful lasers to protect the theater from certain destruction.
- Emoji Escape – The emojis in your phone have escaped and are wreaking havoc in the theater lobby. Catch them all before they run off with all your favorite concessions.
“When we launched our new Noovie pre-show last
year, our goal was to enhance the moviegoing experience and give
audiences a reason to arrive early to discover what’s next in
“Augmented reality unlocks immersive gaming experiences that are super
fun and easy to play, and keep people coming back for more. Our mobile
phones are the ultimate game controller and the movie theater auditorium
is the ultimate gaming environment,” said
Noovie ARcade game play premiered this week in
For more information about Noovie ARcade, and to test the game play, visit www.Noovie.com.
This press release contains various forward-looking statements that reflect management’s current expectations or beliefs regarding future events, including statements about the timing of the Noovie ARcade launch and movie audience reception. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. Although the Company believes that the assumptions used in the forward-looking statements are reasonable, any of these assumptions could prove to be inaccurate and, as a result, actual results could differ materially from those expressed or implied in the forward-looking statements. The factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are, among others, hardware and software technology issues with the testing and implementation of this service and audience acceptance of the app and Noovie ARcade experience.