Stacie Tursi Named SVP, Affiliate Partnerships
Lupo Named VP, Affiliate Partnerships
CENTENNIAL, Colo.--(BUSINESS WIRE)--
National CineMedia (NCM), America's Movie Network, has created a new
Affiliate Partnership team dedicated to serving the needs of its more
than 40 movie theater affiliates nationwide.
Veteran NCM executive Stacie Tursi has been tapped to lead the team in
the new role of Senior Vice President of Affiliate Partnerships, based
in the company's Centennial, CO headquarters. Tursi will report directly
to NCM President Cliff Marks, who will be taking a more active role
working with NCM's affiliate partners going forward.
"NCM is very fortunate to have great affiliates, who, along with our
three founding members AMC, Cinemark and Regal, make up the largest and
most impactful theater network in the U.S.," said Cliff Marks, president
of NCM. "We are grateful for the trust they have placed in us to help
grow their business, and I believe that Stacie and our new Affiliate
Partnerships team will allow us to work together to be more strategic
and more service oriented moving forward. It is our intent to bring our
advertisers and affiliates more meaningful marketing programs, unique
business ideas and other potential ways to earn incremental revenue."
Most recently, Tursi had served as Senior Vice President, Eastern Region
with NCM, where she led the local and regional sales team in training,
on-boarding new personnel and developing sales strategy. She joined NCM
in 2005, when Regal CineMedia and AMC's National Cinema Network (NCN)
joined together, along with Cinemark, to form National CineMedia (NCM).
Prior to that, Tursi worked in sales and sales management for Procter &
Gamble, Canon Computer Systems, and Canon USA.
Also joining the new Affiliate Partnerships team is another NCM veteran,
Jennifer Lupo, who has been named Vice President, Affiliate
Partnerships, and will report to Tursi. Lupo also joined NCM in 2005 and
has held several positions within the Sales Operations & Planning group,
most recently serving as Vice President of Advertising Operations.
With the formation of the new Affiliate Partnerships group, Bob
Brouillette, NCM's long-time Senior Vice President of Business
Development, will continue to serve as an Affiliate Partnerships
Consultant until his retirement in December of 2017.
"We want NCM to be the first choice for our current customers and add
new partners along the way," said Stacie Tursi, NCM's Vice President of
Affiliate Partnerships. "Our relationships with our exhibitors are a key
and renewed focus of our business going forward, and I'm excited to be
partnering with them to ensure that they get the most value out of our
cinema advertising programs."
About National CineMedia, Inc.
National CineMedia (NCM) is America's Movie Network. As the #1 weekend
network in the U.S., NCM is the connector between brands and movie
audiences. More than 700 million moviegoers annually attend theaters
that are currently under contract to present NCM's FirstLook pre-show in
over 40 leading national and regional theater circuits including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and
Regal Entertainment Group (NYSE: RGC). NCM's cinema advertising network
offers broad reach and unparalleled audience engagement with nearly
20,500 screens in over 1,600 theaters in 187 Designated Market Areas®
(49 of the top 50). NCM Digital goes beyond the big screen, extending
in-theater campaigns into online and mobile marketing programs to reach
entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a
43.6% interest in, and is the managing member of, National CineMedia,
LLC. For more information, visit www.ncm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161129006114/en/
National CineMedia (NCM)
Amy Jane Finnerty, 212-931-8117
Source: National CineMedia, Inc.
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