National CineMedia, Inc.
Mar 20, 2017

NCM Strengthens Its Leadership in Cinema Advertising to Better Compete in the Broader Premium Video Marketplace

Largest Cinema Advertising Network in the U.S. Welcomes Bow Tie Cinemas, Cinergy Entertainment, Main Street Theatres and Megaplex Theatres Adding 71 New Theaters, 533 Screens and 20 Million Attendees

Expands Partnership with MJR Digital Cinemas

CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia (NCM), America's Movie Network, has strengthened its network with the addition of five new affiliate partners, adding 71 new theaters, 533 screens and approximately 20 million attendees to its national theater network, enabling it to better compete in the broader premium video marketplace.

NCM is proud to welcome the following theater circuits that have chosen to be a part of the #1 Millennial weekend network in America:

As announced last week, NCM and American Multi-Cinema, Inc. (AMC) reached an agreement that enables AMC to comply with the Department of Justice's (DOJ) Final Order on its acquisition of Carmike Cinemas, Inc. while reaffirming the companies' commitment to their continued partnership. The DOJ Final Order required AMC to transfer cinema advertising rights to 17 theaters from NCM to another cinema advertising provider. It also required the sale of additional theaters (many of which were previously Carmike theaters), which may be sold to any exhibitor including those that are currently part of the NCM advertising network (thus the impact on NCM of these sales is yet to be determined, but at most represents approximately 1% of NCM's total network). However, as per AMC's long-term Exhibitor Services Agreement (ESA) running through 2037, NCM will continue to automatically welcome any new or acquired theaters of the now larger AMC chain into its network in the future.

"While the recent outcome of the DOJ Final Order regarding AMC's acquisition of Carmike resulted in the transfer of 17 theaters with 9.5 million attendees from NCM to another cinema advertising provider, we have already more than made up for it with new affiliate partnership agreements with top theater circuits including Bow Tie Cinemas, Cinergy Entertainment and Main Street Theatres resulting in the movement of 54 theaters and 10 million attendees to NCM, as well as an additional 17 theaters and 10 million new attendees joining us from Megaplex Theatres, a major exhibitor which had previously sold their own National advertising in-house. That's a total of 20 million new attendees joining the NCM network to date in 2017, which is great news for brands that want to reach these highly engaged and enthusiastic moviegoers," said Cliff Marks, President of NCM. "This expanded national reach and depth of coverage in key markets like New York, Dallas, Detroit, Omaha and Salt Lake City is just another example of why NCM truly is America's Movie Network."

NCM's accelerated network growth was led by its new Affiliate Partnerships team, and Stacie Tursi, SVP, Affiliate Partnerships, noted that, "My team was formed to not only seek out and develop new affiliate partner relationships, but to also strengthen our existing relationships and enhance business collaboration. Our relationships with our exhibitors are a key focus of our business and are fundamental to continuing to grow the number of impressions we have available to sell to advertisers to better compete in the premium video marketplace. It's great to see exhibitor partners like these who had previously worked with another network or who may have been handling advertising sales in-house recognize the value of becoming part of the #1 Millennial network in the U.S., and I'm proud to welcome them aboard."

About National CineMedia (NCM)

National CineMedia (NCM) is America's Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. More than 700 million moviegoers annually attend theaters that are currently under contract to present NCM's FirstLook pre-show in over 40 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema advertising network offers broad reach and unparalleled audience engagement with over 20,500 screens in over 1,600 theaters in 189 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 43.7% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com.

MEDIA CONTACT:
National CineMedia (NCM)
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
INVESTOR RELATIONS:
National CineMedia (NCM)
Ted Watson, 800-844-0935
investors@ncm.com

Source: National CineMedia

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