Long-Time Discovery Communications Advertising Executive and
27-Year Industry Veteran Joins America's Movie Network to Vie for
Premium Video Dollars
CENTENNIAL, Colo. & NEW YORK--(BUSINESS WIRE)--
National CineMedia (NCM), America's Movie Network, has named Scott
Felenstein to the role of Executive Vice President and Chief Revenue
Officer in time to kick off the 2017-18 Upfront season.
He joins NCM from Discovery Communications, Inc. where he spent the past
17 years rising through the ranks in various management positions.
Felenstein most recently served as executive vice president, national
advertising sales, overseeing advertising sales for the company's
portfolio of networks across all platforms, along with managing
relationships with top agencies and clients across the marketplace. He
was previously senior vice president, advertising sales for Discovery
Channel, Science Channel, American Heroes Channel and Velocity.
"Scott is a highly knowledgeable expert in the advertising, digital
media and television broadcast industries with more than 25 years of
experience in sales management, business development, marketing and
agency relations, which will be crucial as we continue to ramp up our
competition for media dollars in the premium video and digital media
marketplace," said Cliff Marks, President of National CineMedia (NCM).
"He's a dynamic manager who truly understands what motivates both media
buyers and sellers, and he's just the person to help inspire our NCM
team to new heights as we evolve to become not just the best cinema
network in the country, but a leading media company as well."
Felenstein joined Discovery in 2000 as an account executive for Animal
Planet, Travel Channel, Discovery Health, and the company's emerging
networks. He was promoted to vice president in 2001 and then to senior
vice president in 2005. Before joining Discovery, Scott held several
positions in digital ad sales at Excite@Home and worked as an Account
Executive at CBS Sports. His career in advertising began on the agency
side as an Assistant Network Buyer at Ogilvy and Mather and later as a
Network Buyer at Bozell, Kenyon, Jacobs & Eckhardt.
Felenstein was named as one of Broadcasting & Cable's Next Wave of
Leaders in 2013. He holds a B.A. in Communication from the State
University of New York Albany.
About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. More than 700 million moviegoers annually
attend theaters that are currently under contract to present NCM's
FirstLook pre-show in over 40 leading national and regional theater
circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema
advertising network offers broad reach and unparalleled audience
engagement with over 20,500 screens in over 1,600 theaters in 189
Designated Market Areas® (all of the top 50). NCM Digital goes beyond
the big screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National CineMedia,
Inc. (NASDAQ:NCMI) owns a 39.0% interest in, and is the managing member
of, National CineMedia, LLC. For more information, visit www.ncm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170405005823/en/
National CineMedia (NCM)
Ted Watson, 800-844-0935
Source: National CineMedia
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