Branded Entertainment Series Will Feature Top-Trending Twitter and
Vine Movie Content in NCM's FirstLook and Via Twitter Amplify
NEW YORK--(BUSINESS WIRE)--
NCM Media Networks, the largest national cinema network in the U.S., is
partnering with Twitter Amplify to develop a new branded entertainment
series that will bring the most exciting movie conversations, Tweets and
Vines to the big screen.
Powered by Twitter, the new one-minute weekly show will feature quick
moving segments, taking a fun look at the top trending movie and
entertainment content on Twitter and Vine. Going beyond the typical red
carpet and gossip coverage, the series will be the first interactive
on-screen program that invites moviegoers to join the conversation and
help shape the content of the show. Through hashtags, fans will be able
to share their thoughts on movies and may even see their own Tweets and
Vines up on the silver screen alongside some of the biggest names in
Expected to launch in mid-2014, the show will be seen in movie theaters
nationwide in NCM's FirstLook pre-show program, and distributed
via NCM Digital and through Twitter's Amplify program, the social
broadcast network service's innovative video promotion tool.
NCM is Twitter Amplify's current exclusive cinema partner, and both
industry leaders are planning to engage brands in discussions around
integration and sponsorship of the series.
"We're looking for an innovative brand that wants to become part of the
movie experience in a valuable way by joining in, and even leading, the
social media conversation," said Cliff Marks, president of sales and
marketing with NCM Media Networks. "Twitter has become an amazing
barometer of movie trends, and this new show will take theater audiences
beyond the red-carpet for an original look inside the world of movies."
"We are always looking for new ways to bring great and useful content to
users with our partners," said Glenn Brown, senior director of Twitter
Amplify. "Movie audiences are naturally social, and this partnership
allows Twitter to work together with NCM Media Networks to help brands
reach moviegoers in a unique and creative fashion."
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
NCM presents cinema advertising across the nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM's theater advertising network covers 187 Designated Market
Areas® (49 of the top 50) and includes over 19,800 screens
(approximately 19,000 digital). During 2013, approximately 710 million
patrons (on an annualized basis) attended movies shown in theaters in
which NCM currently has exclusive cinema advertising agreements in
place. NCM Digital offers 360-degree integrated marketing opportunities
in combination with cinema, encompassing 39 entertainment-related
websites, online widgets and mobile applications. National CineMedia,
Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member
of National CineMedia LLC. For more information, visit www.ncm.com
or follow @NCMNews.
Twitter (NYSE: TWTR) is a global platform for public self-expression and
conversation in real time. By developing a fundamentally new way for
people to create, distribute and discover content, we have democratized
content creation and distribution, enabling any voice to echo around the
world instantly and unfiltered. The service can be accessed at Twitter.com,
via Twitter mobile applications for a variety of devices, and by text
message. Available in more than 35 languages, Twitter has more than 241
million monthly active users. For more information, visit discover.twitter.com
or follow @twitter.
NCM Media Networks
Amy Jane Finnerty, 212-931-8117
Source: NCM Media Networks
News Provided by Acquire Media