Lawrence Snapp Named SVP of Corporate Development & Chief Digital
CENTENNIAL, Colo.--(BUSINESS WIRE)--
National CineMedia (NCM), America's Movie Network, has named Lawrence
Snapp to the new role of Senior Vice President of Corporate Development
& Chief Digital Officer. A Microsoft and digital transformation veteran,
Snapp joined NCM in September as Senior Vice President of Corporate
Development and will lead NCM's newly formed digital products team
focused on delivering innovative consumer experiences and new ways for
brands to connect with movie audiences as Chief Digital Officer.
He joined NCM from Microsoft, where he created and built its direct
retail channel for business customers worldwide, delivering over 100%
growth for four straight years. The Microsoft store also served as the
exclusive launch channel for Microsoft's Surface and HoloLens devices.
As part of a broader innovation role at Microsoft, Snapp created the
Surface Membership program and produced TV and digital campaigns for
Microsoft's Surface, Xbox and retail stores.
Prior to Microsoft, Snapp led a business and digital transformation as
President of Clipper Corporation, a Chinese-owned wholesaler of products
made for companies such as The Coca-Cola Company, Walmart, Yum Brands
and McDonald's. He was also COO at Globestepper Media, a branded
entertainment and digital media firm best known for producing theatrical
movies for Disney (the Goal! Trilogy) that were funded by over $50
million of investments from brands such as Adidas and The Coca-Cola
Company. Earlier in his career, he founded, built and sold ReturnBuy,
the largest seller on eBay and a pioneer on the Amazon Marketplace. He
started his career as a CPA at PriceWaterhouse Coopers.
Snapp earned an MBA from The University of Virginia's Darden School, and
a Bachelor of Science in Accounting from the University of Southern
California. He is also an advisor to Wharton's Future of Advertising
Snapp will report to NCM President Cliff Marks, who noted that,
"Lawrence is an avid movie-goer and a disciplined intra-preneur with a
successful track record of creating, transforming and growing
technology-centric businesses of all sizes. His diverse experience
across technology, retail, advertising and entertainment will help NCM
build new digital enterprises that integrate into our core cinema
advertising business and further connect brands to NCM's unique,
valuable movie audiences at scale, inside and outside the theater."
Snapp is based in Silicon Valley.
About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. More than 700 million moviegoers annually
attend theaters that are currently under contract to present NCM's
FirstLook pre-show in over 40 leading national and regional theater
circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema
advertising network offers broad reach and unparalleled audience
engagement with over 20,500 screens in over 1,600 theaters in 189
Designated Market Areas® (all of the top 50). NCM Digital goes beyond
the big screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National CineMedia,
Inc. (NASDAQ:NCMI) owns a 39% interest in, and is the managing member
of, National CineMedia, LLC. For more information, visit www.ncm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170425006720/en/
Amy Jane Finnerty, 212-931-8117
Source: National CineMedia
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