NCM® Fathom Events, New
World Distribution & Hawaiian Airlines Present Dazzling One-Night Event
Featuring Musical Performance from Jack Johnson and Discussion with
Icons of Surfing Culture in Select Theaters on March 28
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Riding a wave of praise as the "greatest surfing story ever told,"
filmmaker/director Jack McCoy's"A
Deeper Shade of Blue" will barrel into movie theaters nationwide
this spring in a special one-night event presented by NCM®
Fathom Events, New World Distribution and Hawaiian Airlines. Broadcast
to select U.S. cinemas on Thursday, March 28, at 7:30 p.m. local time,
the groundbreaking film will be preceded with a special welcome from the
red carpet premiere in Hawaii with music by Kaukahi featuring Jack
Johnson. Following the film, McCoy will be joined by world-renowned
surfing legends as they discuss the evolution, the culture and the
impact of surfing from its beginnings to today's billion-dollar-a-year
global industry. Panelists include Kathy Kohner, the inspiration for
movie and TV's "Gidget," and legendary surfing sensations Jamie O'Brien,
The Marshall Brothers, Derek Hynd, Marti Paradisis, Terry Chung, Jordy
Smith, Tom Wegener and Teachupoo big wave rider Manoa Drollet. Audiences
will also be treated to a screening of the McCoy-produced music video
for Sir Paul McCartney's exclusive soundtrack contribution, "Blue
Tickets for "A Deeper Shade of Blue" are available at
participating theater box offices and online at www.FathomEvents.com.
For a complete list of theater locations and prices, visit the NCM
Fathom Events website (theaters and participants are subject to change).
The event will be broadcast to nearly 350 select movie theaters across
the country through NCM's exclusive Digital
McCoy, producer of epic surfing films for the last 40 years, has created
his most iconic picture yet with "A Deeper Shade of Blue,"
which explores the epic nature of the sport, its roots, the history of
surfing culture, and the technology of the surfboard. It also describes
how two female surfers played a largely significant role in surfing's
rise to worldwide fame — Hawaiian Princess Kaiulani, who resurrected
surfing in the late 1800s, and Malibu surfing legend Kathy Kohner aka
"Gidget," who brought surfing to the masses in the late 1950s. The film
also features the Queen of Makaha, Rell Sunn, who was the first female
lifeguard in Hawaii and started the Women's Professional Surfing
"It's an incredible honor to bring my latest love letter to the sport
and culture of surfing to the big screen," said McCoy. "With so many
fellow surfers, musicians and fans contributing their passion to this
unique story, it's going to be an unforgettable night."
Surf enthusiasts will dive in as they experience McCoy's innovative
videography that captures stunning underwater imagery using an
underwater jet ski. The film brings together surfers and surfboard
builders across the history of surfing from the beginnings in Hawaii to
the wave pools and tow-assisted big wave riding of today. Featured
surfers share their stories, waves and magical connection to a common
culture that's rooted in the Hawaiian tradition of Aloha and is now a
Set to inspire surf fanatics and non-surfers alike, "A Deeper Shade
of Blue" is driven by an exhilarating soundtrack that includes Foo
Fighters, Coldplay, Paul McCartney and Youth, Kaukahi featuring Jack
Johnson, Iggy Pop, Sheila Chandra, Powderfinger, Coryell Auger Sample
Trio, Children Collide, BigB, Angus and Julia Stone, Gabrella Roth, and
"I first saw Jack's work when it was sent to me by a friend of mine, the
Producer Chris Thomas, and I was blown away with the stunning spectacle
of Jack's work," said Sir Paul McCartney. "Now that I've gotten to know
him, I enjoy what he does even more and value greatly his contribution
to the world of surfing."
"'A Deeper Shade of Blue' will give audiences a front-row seat to
the world's oceans in all their glory, with some of the biggest waves,
fearless surfers and eye-opening stories from the entire history of
surfing," said Dan Diamond, senior vice president of NCM Fathom Events.
Director Jack McCoy's 25 film credits, including "Storm Riders," "Occy,"
and "Blue Horizons," have made him a star in the surf world. For more
information about "A Deeper Shade of Blue," visit www.adeepershadeofblue.com.
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC), and other leading regional theater circuits. NCM's theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (approximately 18,500 digital).
During 2012, approximately 710 million patrons attended movies shown in
theaters in which NCM currently has exclusive, cinema advertising
agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 740 locations in 172 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets, and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
About New World Distribution
New World Distribution is a team of film executives, producers,
directors, screenwriters, media and marketing professionals with one
goal—to provide independent producers of film and television the
opportunity to be seen and heard. New World is a full‐service
development-through-distribution entertainment company designed to
exploit new avenues of financing, uncompromised creative project
development, and existing & emerging global distribution platforms to
bring high-quality media content to the widest possible audience. New
World is distinguished by its ability to interweave seasoned business
fundamentals with the newest evolutions in how content is received and
purchased. International markets (particularly the lucrative and
fast-growing Asian & Pacific Rim markets) are not an afterthought, but
an important new frontier. The latest innovations in distribution
technology (VOD, internet streaming, mobile devices, etc.) are built
into the foundation of New World, maximizing existing financial streams
and providing a competitive edge against slower, more orthodox
entertainment companies. New World Distribution not only distributes
film, we are also a creative, independent film and television production
company. Located in Los Angeles, California, we have produced and
developed numerous independent films and television shows.
For artwork/photos related to "A Deeper Shade of Blue," click here.
Download NCM's mobile app CinemaSYNC
for enhanced Fathom Events content and information.
NCM Fathom Events
Michelle Portillo, (303) 792-8651
Marketing for NCM Fathom Events
Erik Stein, (818)
Keiko Beatie, (949) 395-0879
Source: NCM Fathom Events
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