NCM Fathom and TV Planet Present Special One-Night Event in More
Than 400 Select Movie Theaters on Thursday, June 23
Also
Includes Separate Interviews with Celebrities
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Music universally unites people of all nations, ethnicities and
religions and for one night only, DUDAMEL:
Let the Children Play will take movie audiences on a journey
into the world of symphony, conducting and the power of music to change
lives. Directed by Alberto Arvelo, DUDAMEL: Let the Children Play
makes its big screen premiere on Thursday, June 23 at 7:00 p.m. local
time showcasing Gustavo Dudamel, the gifted Venezuelan music
director/conductor of the Los Angeles Philharmonic. Dudamel leads this
journey through the stories of young people experiencing the joy of
music in the most diverse and contrasting corners of the world. As part
of the in-theater event, a separate featurette "Crescendo - Why
Music is Life," presented by CNN en Español, highlights interviews
with celebrities including Emilio Estefan, Daisy Fuentes, Luis
Enrique and others celebrating the impact music has had on their
lives.
Tickets for DUDAMEL: Let the Children Play are available
at participating theater box offices and online at www.FathomEvents.com.
For a complete list of theater locations, prices and additional
information, visit the Fathom website (theaters and participants are
subject to change).
This special event is inspired by the Venezuelan musical and educational
program, "El Sistema," which immerses children in the world of music,
art, discipline, fun and creativity. Produced in seven different
countries, DUDAMEL: Let the Children Play features groups
of children in various cities across the globe who gather around and are
inspired by Dudamel, himself a product of "El Sistema."
Presented by NCM Fathom, TV Planet and The Movie Machine, DUDAMEL:
Let the Children Play will be broadcast in more than 400 movie
theaters across the U.S. through NCM's exclusive Digital
Broadcast Network.
"DUDAMEL: Let the Children Play has a simple message to
all of us: music can change your life," said Dan Diamond, vice president
of NCM Fathom. "Broadcast straight into local movie theaters across
America featuring stories from diverse corners of the globe with gifted
children and separate interviews with celebrities gathered by CNN en
Español, this event presents an incredible opportunity to experience the
joy of music and its power to bring people together."
For more information about DUDAMEL: Let the Children Play,
please visit www.dudamel.net.
For DUDAMEL: Let the Children Play artwork/photos, click here.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. NCM
Cinema Network and NCM
Fathom present cinema advertising and events across the nation's
largest digital in-theater network, comprised
of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading
regional theater circuits. NCM's theater advertising network covers 170
Designated Market Areas® (49 of the top 50) and includes approximately
17,200 screens (16,100 digital). During 2010, over 680 million patrons
attended movies shown in theaters currently included in NCM's network
(including Consolidated Theatres, Rave Cinemas, Coming Attractions and
Digiplex Destinations). The NCM
Fathom Events broadcast network is
comprised of over 600 locations in 163 Designated Market Areas® (all of
the top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 43
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.nationalcinemedia.com,
www.ncm.com
or www.FathomEvents.com.
NCM Fathom
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop
Marketing for NCM Fathom
Sam Threadgill or Erik Stein,
818-761-6100
sthreadgill@solters.com
/ estein@solters.com
or
M.L.
Falcone, Public Relations
for Gustavo Dudamel
Mary Lou
Falcone, 212-580-4302
mlfpr@mlfpr.com
or
CNN
en Español U.S.
Isabel Bucaram, 786-488-7772
Isabel.bucaram@turner.com
Source: NCM Fathom
News Provided by Acquire Media
