National CineMedia (NCM) Launches NCM LuxeNet to Connect Luxury Brands With Cultured, Affluent Movie Audiences
NCM LuxeNet is a Carefully Curated Network of 130 Premium Movie Theaters Located in Major Metropolitan Areas in the Top 25 DMAs
NCM LuxeNet is a carefully curated network of 130 premium movie theaters in the top 25 Designated Market Areas® (DMAs) featuring contemporary lobbies, state-of-the-art auditoriums, luxury seating, expanded amenities including bars and dine-in options, and a sophisticated movie slate ranging from the best independent and Oscar-nominated films to Hollywood’s biggest blockbusters. Theaters in the NCM LuxeNet network, from top exhibitor partners including AMC, Bow Tie Cinemas, Cinemark,
“NCM LuxeNet is the preeminent place to showcase your premium brand,” said National CineMedia’s Chief Revenue Officer,
In the growing luxury goods market, brands are now targeting a rising consumer class that is increasingly important to the category: the HENRYs (High-Earners-Not-Rich-Yet). HENRYs are an average age of 43, with an income of more than U.S.
The new NCM LuxeNet is specifically designed to reach these HENRYs, offering premium placement for premium brands in its Noovie pre-show, along with sophisticated marketing solutions to showcase luxury clients in unique & memorable ways that allow them to connect with cultured moviegoers through custom on-screen editorial, exclusive sponsorships, on-site programming, digital extensions and bespoke research. Like all of NCM’s network, NCM LuxeNet is audited and measured by Nielsen.
What’s Noovie?
NCM’s Noovie gives movie audiences a reason to arrive at the theater early to discover what’s next, with exclusive entertainment content, in-theater gaming, and engaging advertising from national, regional and local brands. Noovie also goes beyond the big screen with a growing digital ecosystem including Noovie.com, the go-to digital destination for all things movies, including trailers, showtimes, tickets, and more; Shuffle, Noovie’s new movie trivia game that movie fans can play anytime, anywhere; Noovie ARcade, the big screen interactive augmented reality (AR) game available free in the iTunes and Google Play stores; and
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20190724005641/en/
Source:
Amy Jane Finnerty
National CineMedia (NCM)
212-931-8117
amy.finnerty@ncm.com