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Condensed Consolidated Balance Sheets - USD ($) $ in Millions	Mar. 29, 2012	Dec. 29, 2011
ASSETS
Cash and cash equivalents	$ 56.8	$ 65.9
Short-term marketable securities	25.9	14.2
Receivables, net of allowance of $4.6 and $4.3 million, respectively	74.6	98.6
Prepaid income taxes	7.5	0.0
Prepaid expenses	2.6	1.8
Other assets	3.5	3.5
Total current assets	170.9	184.0
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $56.9 and $54.8 million, respectively	24.9	24.6
Intangible assets, net of accumulated amortization of $23.6 and $20.8 million, respectively	283.5	274.9
Deferred tax assets, net of valuation allowance of $3.2 and $3.2 million, respectively	294.9	305.3
Debt issuance costs, net	11.8	12.6
Other investment	0.8	0.2
Long-term marketable securities	1.0	18.0
Other long-term assets	0.7	0.6
Total non-current assets	617.6	636.2
TOTAL	788.5	820.2
LIABILITIES AND EQUITY/(DEFICIT)
Amounts due to founding members	0.4	22.0
Payable to founding members under tax sharing agreement	7.6	21.6
Accrued expenses	9.5	16.5
Income tax payable	0.0	3.6
Current portion of interest rate swap agreements	25.0	24.0
Accrued payroll and related expenses	6.2	10.6
Accounts payable	12.4	14.3
Deferred revenue	3.5	2.9
Other liabilities	0.2	0.1
Total current liabilities	64.8	115.6
NON-CURRENT LIABILITIES:
Borrowings	821.0	794.0
Deferred tax liability	56.0	57.0
Payable to founding members under tax sharing agreement	151.1	153.6
Interest rate swap agreements	43.0	46.8
Total non-current liabilities	1,071.1	1,051.4
Total liabilities	1,135.9	1,167.0
COMMITMENTS AND CONTINGENCIES (NOTE 6)
EQUITY/(DEFICIT):
Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively	0.0	0.0
Common stock, $0.01 par value; 175,000,000 shares authorized, 54,438,780 and 53,934,605 issued and outstanding, respectively	0.5	0.5
Additional paid in capital (deficit)	(372.1)	(376.2)
Retained earnings (distributions in excess of earnings)	(48.6)	(34.9)
Accumulated other comprehensive loss	(16.5)	(17.3)
Total NCM, Inc. stockholders' equity/(deficit)	(436.7)	(427.9)
Noncontrolling interests	89.3	81.1
Total equity/(deficit)	(347.4)	(346.8)
TOTAL	$ 788.5	$ 820.2

Condensed Consolidated Statements Of Income (Parenthetical) - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Revenue from founding members	$ 9.8	$ 8.3
Operating Cost [Member]
Costs to founding members	2.0	1.9
Selling And Marketing Cost [Member]
Costs to founding members	$ 0.2	$ 0.3

- Definition

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

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Condensed Consolidated Statements Of Equity/(Deficit) - USD ($) $ in Millions	Common Stock [Member]	Additional Paid In Capital (Deficit) [Member]	Retained Earnings (Distribution In Excess Of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 30, 2010	$ 0.5	$ (373.3)	$ (20.5)	$ (17.5)	$ 92.4	$ (318.4)
Distributions to Members	0.0	0.0	0.0	0.0	(5.8)	(5.8)
Subsidiary equity issued/returned for purchase of intangible asset	0.0	(2.7)	0.0	0.0	(2.8)	(5.5)
Income tax and other impacts of subsidiary ownership changes	0.0	1.5	0.0	(0.1)	1.2	2.6
Comprehensive Income (Loss), net of tax	0.0	0.0	(1.0)	1.5	5.1	5.6
Share-based compensation issued	0.0	1.4	0.0	0.0	0.0	1.4
Share-based compensation expense/capitalized	0.0	3.2	0.0	0.0	0.9	4.1
Cash dividends declared	0.0	0.0	(11.0)	0.0	0.0	(11.0)
Balance at Mar. 31, 2011	0.5	(369.9)	(32.5)	(16.1)	91.0	(327.0)
Balance at Dec. 29, 2011	0.5	(376.2)	(34.9)	(17.3)	81.1	(346.8)
Distributions to Members	0.0	0.0	0.0	0.0	(1.7)	(1.7)
Subsidiary equity issued/returned for purchase of intangible asset	0.0	4.9	0.0	0.0	5.2	10.1
Income tax and other impacts of subsidiary ownership changes	0.0	(2.5)	0.0	0.0	1.1	(1.4)
Comprehensive Income (Loss), net of tax	0.0	0.0	(0.9)	0.8	2.8	2.7
Share-based compensation issued	0.0	(0.4)	0.0	0.0	0.0	(0.4)
Share-based compensation expense/capitalized	0.0	2.2	0.0	0.0	0.8	3.0
Excess tax benefit from share-based compensation	0.0	(0.1)	0.0	0.0	0.0	(0.1)
Cash dividends declared	0.0	0.0	(12.8)	0.0	0.0	(12.8)
Balance at Mar. 29, 2012	$ 0.5	$ (372.1)	$ (48.6)	$ (16.5)	$ 89.3	$ (347.4)

- Definition

This element represents the amount of recognized equity-based compensation during the period, that is, the amount recognized as expense in the income statement (or as asset if compensation is capitalized). Alternate captions include the words "stock-based compensation".

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- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

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- Definition

Value of stock (or other type of equity) issued during the period as a result of any equity-based compensation plan other than an employee stock ownership plan (ESOP), net of stock value of such awards forfeited. Stock issued could result from the issuance of restricted stock, the exercise of stock options, stock issued under employee stock purchase plans, and/or other employee benefit plans.

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- Definition

Amount of stockholders' equity (deficit), net of receivables from officers, directors, owners, and affiliates of the entity, attributable to both the parent and noncontrolling interests. Amount excludes temporary equity. Alternate caption for the concept is permanent equity.

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Commitments And Contingencies	3 Months Ended
Commitments And Contingencies	Mar. 29, 2012
Commitments And Contingencies [Abstract]
Commitments And Contingencies	6. COMMITMENTS AND CONTINGENCIES *Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows. Minimum Revenue Guarantees— As part of the network affiliate agreements entered in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $33.9 million over the remaining terms of the network affiliate agreements. As of March 29, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate. Income Taxes―* Due to the IRS examination discussed in Note 1 – Income Taxes, it is reasonably possible that the Company may be required to pay additional amounts to the founding members under the tax sharing agreement, and may request refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein.

- Definition

The entire disclosure for commitments and contingencies.

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Segment Reporting

3 Months Ended

Mar. 29, 2012

Segment Reporting [Abstract]

Segment Reporting

9. segment reporting

Advertising revenue accounts for 83.8% and 83.5%, of consolidated revenue for the quarters ended March 29, 2012, and March 31, 2011, respectively. The following table presents revenues less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.

	Quarter Ended March 29, 2012 (in millions)
	Advertising	Fathom Events and Other	Network, Administrative and Unallocated Costs	Consolidated
Revenue...........................................................	$ 66.3	$ 12.8	$ 0.0	$ 79.1
Operating costs................................................	20.5	9.0	5.0	34.5
Selling and marketing costs..........................	11.9	1.8	0.8	14.5
Administrative and other costs....................	0.3	0.2	7.7	8.2
Depreciation and amortization....................	0.0	0.0	4.9	4.9
Operating income..................................	$ 33.6	$ 1.8	$ (18.4)	$ 17.0

	Quarter Ended March 31, 2011 (in millions)
	Advertising	Fathom Events and Other	Network, Administrative and Unallocated Costs	Consolidated
Revenue...........................................................	$ 59.1	$ 11.7	$ 0.0	$ 70.8
Operating costs................................................	15.6	7.6	4.9	28.1
Selling and marketing costs..........................	11.6	2.1	0.9	14.6
Administrative and other costs....................	0.7	0.2	7.6	8.5
Depreciation and amortization....................	0.0	0.0	4.6	4.6
Operating income..................................	$ 31.2	$ 1.8	$ (18.0)	$ 15.0

The following is a summary of revenues by category (in millions):

	Quarters Ended
	March 29, 2012	March 31, 2011
National Advertising Revenue................................	$45.6	$ 38.3
Founding Member Advertising Revenue from Beverage Concessionaire Agreements..............	9.8	8.2
Local Advertising Revenue.....................................	10.9	12.6
Fathom Consumer Revenue...................................	9.6	7.9
Fathom Business Revenue .....................................	3.2	3.8
Total Revenues...................................................	$79.1	$70.8

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

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+ Details

Related-Party Transactions

3 Months Ended

Mar. 29, 2012

Related-Party Transactions

4. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):

	Quarters ended
	March 29, 2012	March 31, 2011
Included in the Condensed Consolidated Statements of Income:
Revenues:
Beverage concessionaire revenue (in Advertising revenue) (1)................................................................	$9.8	$8.2
Advertising inventory revenue (in Advertising revenue) (2)................................................................	0.0	0.1
Operating Expenses:
Use of screens/theatres for Fathom Events (in Fathom Events operating costs) (3)......................................	1.9	1.9
Purchase of movie tickets and concession products (in Fathom Events operating costs) (5)......................	0.1	0.0
Theatre access fee (4)..............................................	15.7	12.1
Purchase of movie tickets and concession products (in Selling and marketing costs) (5).............................	0.2	0.3

(1) For the quarters ended March 29, 2012 and March 31, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a specified 30 second equivalent cost per thousand (“CPM”).

(2) The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.

	As of March 29, 2012	As of December 29, 2011
Included in the Condensed Consolidated Balance Sheets:
Integration payments (in Intangible assets) (1)..........	0.0	0.7
Current payable to founding members under tax sharing agreement (2)......................................................	7.6	21.6

(1) On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(2) The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 taxable year and $17.3 million was for the 2011 taxable year.

Also, pursuant to the terms of the NCM LLC operating agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC operating agreement, on a quarterly basis in arrears. Accrued distributions for the quarters ended March 29, 2012 and March 31, 2011 are as follows (in millions):

	Quarters Ended
	March 29, 2012	March 31, 2011
AMC...........................	$0.5	$1.8
Cinemark...................	0.5	1.8
Regal...........................	0.7	2.2
NCM, Inc...................	1.6	5.4
Total............................	$3.3	$11.2

The available cash payment by NCM LLC to its founding members for the quarter ended March 29, 2012 of $1.7 million, which is included in amounts due to founding members at March 29, 2012, will be made in the second quarter of 2012. The available cash payment by NCM LLC to its founding members for the quarter ended March 31, 2011 of $5.8 million was made in the second quarter of 2011.

Amounts due to founding members at March 29, 2012 were comprised of the following (in millions):

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues.......	$	0.6		0.6		0.8	$	2.0
Cost and other reimbursement..................................		(0.8)		(1.0)		(1.5)		(3.3)
Distributions payable..................................................		0.5		0.5		0.7		1.7
Total..........................................................................	$	0.3		0.1		0.0	$	0.4

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues.......	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement..................................		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net...........................................		6.7		6.8		8.6		22.1
Total..........................................................................	$	6.7		6.8		8.5	$	22.0

Related Party Affiliates — During 2012, NCM LLC entered into a digital content agreement with Texas Cinemas, Corp. (“Texas Cinemas”), an affiliate of one of NCM, Inc.’s directors, for NCM LLC to provide in-theatre advertising and Fathom Events to Texas Cinemas in its theatre locations. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs is an inconsequential amount for the quarter ended March 29, 2012. As of March 29, 2012, an inconsequential amount is included in accounts payable for amounts due to Texas Cinema under the agreement.

During 2011, NCM LLC entered into a digital content agreement and a Fathom agreement with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors, for NCM LLC to provide in-theatre advertising and Fathom Events to Showplex in its theatre locations. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs is approximately $0.1 million for the quarter ended March 29, 2012. As of March 29, 2012 and December 29, 2011, approximately $0.1 million is included in accounts payable for amounts due to Showplex under the agreement.

During 2009, NCM LLC entered into a digital content agreement and a Fathom agreement with LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, for NCM LLC to provide in-theatre advertising and Fathom Events to LA Live in its theatre complex. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs is an inconsequential amount for the quarters ended March 29, 2012 and March 31, 2011, respectively, for payments to the affiliate under the agreement. As of March 29, 2012 and December 29, 2011 an inconsequential amount and approximately $0.1 million, respectively, is included in accounts payable for amounts due to LA Live under the agreement.

During 2009, NCM LLC entered into a network affiliate agreement with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark, for NCM LLC to provide in-theatre advertising services and Fathom Events to Starplex in its theatre locations. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs is approximately $0.5 million and $0.4 million for the quarters ended March 29, 2012 and March 31, 2011, respectively, for its share of advertising sold in its theatres under the affiliate agreement. As of March 29, 2012 and December 29, 2011, approximately $0.5 million and $0.7 million, respectively, is included in accounts payable for amounts due to Starplex under the agreement.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 57
-Paragraph 1-4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Borrowings	3 Months Ended
Borrowings	Mar. 29, 2012
Borrowings [Abstract]
Borrowings	5. BORROWINGS Senior Secured Credit Facility— On February 13, 2007, concurrently with the closing of the IPO of NCM, Inc., NCM LLC entered into a senior secured credit facility with a group of lenders. The facility consisted of a six-year $80.0 million revolving credit facility and an eight-year, $725.0 million term loan facility. The revolving credit facility portion was available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the credit agreement, and a portion is available for letters of credit. The obligations under the credit facility are secured by a lien on substantially all of the assets of NCM LLC. On July 5, 2011, NCM LLC completed an amendment to NCM LLC’s senior secured credit facility with a new $105.0 million revolving credit facility that will terminate on December 31, 2014, and to amend certain covenants and administrative items. The unused line fee is 0.50% per annum. The $14.0 million outstanding principal of the revolving credit loans formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of revolving credit loans, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC, along with any accrued and unpaid fees and interest, on the revolving credit termination date, December 31, 2014 for a total revolving credit facility of $119.0 million. The outstanding balance of the term loan facility at March 29, 2012 and December 29, 2011 was $550.0 million. The outstanding balance under the revolving credit facility at March 29, 2012 and December 29, 2011 was $71.0 million and $44.0 million, respectively. As of March 29, 2012, the interest rate swaps hedged the entire $550.0 million term loan at a fixed interest rate of 6.484% (both those accounted for as hedges and those that are not). The applicable margin on the term loan was lowered to 1.5% from 1.75% as a result of an upgrade of the corporate credit rating by the credit rating agencies specified in the credit agreement, in the first quarter of 2011. The weighted-average interest rate on the unhedged revolver was 2.03%. Commencing with the fourth fiscal quarter in fiscal year 2009, the applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit agreement). The applicable margin is currently at 150 basis points over LIBOR. The senior secured credit facility also contains a number of covenants and financial ratio requirements, with which the Company was in compliance at March 29, 2012, including the consolidated net senior secured leverage ratio. There are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of March 29, 2012, the Company’s consolidated net senior secured leverage ratio was 2.8 times (versus a covenant of 6.5 times). See Note 8 for an additional discussion of the interest rate swaps. Senior Notes due 2021—On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes due in 2021 (“Senior Notes”). The Senior Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The January 15, 2012 interest payment was approximately $8.3 million. The outstanding balance of the Senior Notes at March 29, 2012 and December 29, 2011 was $200.0 million. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility. Refer to Note 10 for a discussion of the amendment of the senior secured credit facility and restructuring of the debt.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References + Details

Document And Entity Information - shares	3 Months Ended
Document And Entity Information - shares	Mar. 29, 2012	May 01, 2012
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Mar. 29, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q1
Entity Registrant Name	National CineMedia, Inc.
Entity Central Index Key	0001377630
Entity Filer Category	Large Accelerated Filer
Current Fiscal Year End Date	--12-27
Entity Common Stock, Shares Outstanding		56,068,924

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Millions	Mar. 29, 2012	Dec. 29, 2011
Condensed Consolidated Balance Sheets [Abstract]
Allowance for receivables	$ 4.6	$ 4.3
Accumulated depreciation, property and equipment	56.9	54.8
Accumulated amortization, intangible assets	23.6	20.8
Valuation allowance, deferred tax assets	$ 3.2	$ 3.2
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares authorized	175,000,000	175,000,000
Common stock, shares issued	54,438,780	53,934,605
Common stock, shares outstanding	54,438,780	53,934,605

Condensed Consolidated Statements Of Cash Flows - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net income	$ 0.7	$ 1.6
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	6.2	5.7
Depreciation and amortization	4.9	4.6
Non-cash share-based compensation	2.9	4.0
Excess tax benefit from share-based compensation	(0.1)	(0.1)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	3.0	4.4
Net unrealized gain on hedging transactions	(0.4)	(1.2)
Amortization of debt issuance costs	0.8	0.4
Changes in operating assets and liabilities:
Receivables-net	23.4	40.1
Accounts payable and accrued expenses	(13.3)	(14.0)
Amounts due to founding members	(1.1)	(1.0)
Payment to founding members under tax sharing agreement	(18.2)	(17.1)
Income taxes and other	(11.2)	(10.5)
Other operating	(0.1)	0.2
Net cash provided by (used in) operating activities	(2.5)	17.1
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(2.4)	(2.1)
Purchase of marketable securities	(14.8)	(16.0)
Proceeds from sale and maturities of marketable securities	20.2	9.5
Payment from founding members for intangible assets	0.2	0.0
Purchase of intangible assets from affiliate	(1.6)	0.0
Net cash provided by (used in) investing activities	1.6	(8.6)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(12.8)	(10.8)
Proceeds from borrowings	63.0	45.0
Repayments of borrowings	(36.0)	(43.2)
Founding member integration payments	0.0	1.1
Distributions to founding members	(22.1)	(25.7)
Excess tax benefit from share-based compensation	0.1	0.1
Proceeds from stock option exercises	1.8	1.8
Repurchase of stock for restricted stock tax withholding	(2.2)	(0.4)
Net cash used in financing activities	(8.2)	(32.1)
CHANGE IN CASH AND CASH EQUIVALENTS	(9.1)	(23.6)
CASH AND CASH EQUIVALENTS:
Beginning of period	65.9	74.4
End of period	56.8	50.8
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity (equity returned)	10.1	(5.5)
Increase in cost method investment	0.6	0.0
Increase in dividends not requiring cash in the period	0.0	0.2
Supplemental disclosure of cash flow information:
Cash paid for interest	17.6	10.7
Cash paid for income taxes	$ 4.5	$ 4.0

Derivative Instruments And Hedging Activities

3 Months Ended

Mar. 29, 2012

Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

8. derivative instruments AND HEDGING ACTIVITIES

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the entire $550.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting all of the Company’s variable rate debt to a fixed rate of 6.484%. Refer to Note 10 for discussion of the partial termination of these agreements.

Cash flow hedge accounting was discontinued on September 15, 2008 for one of the interest rate swap agreements due to the event of default created by the bankruptcy of Lehman and the inability of the Company to continue to demonstrate the swap would be effective. The Company did not elect cash flow hedge accounting and the interest rate swap with Barclays is recorded at fair value with any change in the fair value recorded in the statements of income. There was a $0.7 million decrease and $1.5 million decrease in the fair value of the liability for the quarters ended March 29, 2012 and March 31, 2011, respectively, which the Company recorded as a change in derivative fair value.

In accordance with ASC 815 Derivatives and Hedging, the net derivative loss as of September 14, 2008 related to the discontinued cash flow hedge shall continue to be reported in accumulated other comprehensive income unless it is probable that the forecasted transaction will not occur by the end of the originally specified time period. Accordingly, the net derivative loss is being amortized to interest expense over the remaining term of the interest rate swap through February 13, 2015. The amount amortized during the quarters ended March 29, 2012 and March 31, 2011 was $0.3 million. The Company estimates approximately $1.3 million will be amortized to interest on borrowings in the next 12 months.

The fair values of the interest rate swaps with the counterparties on which the Company elected and qualified for cash flow hedge accounting (representing notional amounts of $412.5 million associated with a like amount of the variable rate debt) are recorded on the Company’s balance sheet as a liability with the change in fair value recorded in other comprehensive income since the instruments were determined to be perfectly effective at March 29, 2012 and December 29, 2011. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

As of March 29, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):

	Liability Derivatives
	As of March 29, 2012		As of December 29, 2011
	Balance Sheet Location	Fair Value	Balance Sheet Location	Fair Value

Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements..........................................	Current Liabilities	$18.7	Current Liabilities	$18.0
Interest rate swap agreements...........................................................................	Other Liabilities	$32.2	Other Liabilities	$35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements..........................................	Current Liabilities	$6.3	Current Liabilities	$6.0
Interest rate swap agreements...........................................................................	Other Liabilities	$10.8	Other Liabilities	$11.7
Total derivatives.........................................................................................		$68.0		$70.8

The effect of derivative instruments in cash flow hedge relationships on the condensed consolidated financial statements for the quarters ended March 29, 2012 and March 31, 2011 were as follows (in millions):

	Unrealized Gain (Loss) Recognized in NCM, Inc’s Other Comprehensive Income (Pre-tax)		Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	For the Quarters Ended
	March 29, 2012	March 31, 2011	March 29, 2012	March 31, 2011
Interest Rate Swaps..............................................................................	$(2.2)	$0.0	$(4.6)	$(4.9)

The effect of derivatives not designated as hedging instruments under ASC 815 on the condensed consolidated financial statements for the quarters ended March 29, 2012 and March 31, 2011 were as follows (in millions):

	Gain or (Loss) Recognized in Non-Operating Expenses (Pre-tax) for the Quarters Ended
	March 29, 2012	March 31, 2011
Interest on borrowings...........................................................................................................	$(1.6)	$(1.6)
Change in derivative fair value...........................................................................................	0.4	1.2
Total..................................................................................................................................	$(1.2)	$(0.4)

- Definition

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

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+ Details

Fair Value Measurements

3 Months Ended

Mar. 29, 2012

Fair Value Measurements [Abstract]

Fair Value Measurements

7. fair value MeasurementS

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms. The carrying amounts and fair values of interest rate swap agreements are the same since the Company accounts for these instruments at fair value.

The Company has estimated the fair value of its term loan based on an average of at least two non-binding broker quotes and the Company’s analysis to be $543.9 million and $530.6 million at March 29, 2012 and December 29, 2011, respectively (Level 2). The carrying value of the term loan was $550.0 million as of March 29, 2012 and December 29, 2011, respectively.

The Company has estimated the fair value of its Senior Notes based on an average of at least two non-binding broker quotes and the Company’s analysis to be $213.5 million and $198.4 million at March 29, 2012 and December 29, 2011, respectively (Level 2). The carrying value of the Company’s Senior Notes was $200.0 million as of March 29, 2012 and December 29, 2011, respectively.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated at March 29, 2012 or December 29, 2012 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of March 29, 2012 and December 29, 2011, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):

		Fair Value Measurements at Reporting Date Using
	As of March 29, 2012	Quoted Prices in Active Markets for Identical Assets (Level 1)	Significant Other Observable Inputs (Level 2)	Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1).................................................................................................	$35.3	$35.3	$0.0	$0.0
Short-term marketable securities (2)......................................................................	25.9	25.9	0.0	0.0
Long-term marketable securities (2)......................................................................	1.0	1.0	0.0	0.0
Total Assets..........................................................................................................	$62.2	$62.2	$0.0	$0.0
LIABILITIES:	$25.0	$0.0	$25.0	$0.0
Current Portion of Interest Rate Swap Agreements (3)......................................	$25.0	$0.0	$25.0	$0.0
Interest Rate Swap Agreements (3).......................................................................	43.0	0.0	43.0	0.0
Total Liabilities....................................................................................................	$68.0	$0.0	$68.0	$0.0

		Fair Value Measurements at Reporting Date Using
	As of December 29, 2011	Quoted Prices in Active Markets for Identical Assets (Level 1)	Significant Other Observable Inputs (Level 2)	Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1).................................................................................................	$44.9	$44.9	$0.0	$0.0
Short-term marketable securities (2)...........................................................................	14.2	14.2	0.0	0.0
Long-term marketable securities (2)...........................................................................	18.0	18.0	0.0	0.0
Total Assets..........................................................................................................	$77.1	$77.1	$0.0	$0.0
LIABILITIES:	$24.0	$0.0	$24.0	$0.0
Current Portion of Interest Rate Swap Agreements (3)......................................	$24.0	$0.0	$24.0	$0.0
Interest Rate Swap Agreements (3).......................................................................	46.8	0.0	46.8	0.0
Total Liabilities....................................................................................................	$70.8	$0.0	$70.8	$0.0

(1) Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2) Short-Term and Long-Term Marketable Securities — For the quarters ended March 29, 2012 and March 31, 2011, there was an inconsequential amount of net realized gains (losses) recognized in interest income and no net unrealized holding gains (losses) included in other comprehensive income.

	As of March 29, 2012
	Amortized Cost Basis (in millions)	Aggregate Fair Value (in millions)	Maturities (in years)
SHORT-TERM MARKETABLE SECURITIES:
Commercial Paper
Agency...................................................................	$15.0	$15.0	0.5
Financial................................................................	$5.0	$5.0	0.0
Industrial................................................................	$4.0	$4.0	0.3
Municipal...............................................................	$1.9	$1.9	0.2
Total short-term marketable securities..........	$25.9	$25.9
LONG-TERM MARKETABLE SECURITIES:
Commercial Paper
Agency...................................................................	$1.0	$1.0	1.1
Total long-term marketable securities...........	$1.0	$1.0
TOTAL MARKETABLE SECURITIES................................................................	$26.9	$26.9

	As of December 29, 2011
	Amortized Cost Basis (in millions)	Aggregate Fair Value (in millions)	Maturities (in years)
SHORT-TERM MARKETABLE SECURITIES:
Commercial Paper
Agency..............................................	$9.2	$9.2	0.2
Financial...........................................	$5.0	$5.0	0.1
Total short-term marketable securities.........	$14.2	$14.2
LONG-TERM MARKETABLE SECURITIES:
Commercial Paper
Agency..............................................	$18.0	$18.0	1.8
Total long-term marketable securities..........	$18.0	$18.0
TOTAL MARKETABLE SECURITIES................................................................	$32.2	$32.2

(3) Interest Rate Swap Agreements—Refer to Note 8.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14172-108612

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 21
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13537-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14064-108612

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 16
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13504-108611

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15B
-Subparagraph a, b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 44A, 44B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 159
-Paragraph 17-22, 27, 28
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15A
-Subparagraph a-d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15C, 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 157
-Paragraph 32, 33, 34
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 3, 10, 14, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Condensed Consolidated Statements Of Income - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
REVENUE:
Advertising (including revenue from founding members of $9.8 and $8.3 million, respectively)	$ 66.3	$ 59.1
Fathom Events	12.8	11.7
Total	79.1	70.8
OPERATING EXPENSES:
Advertising operating costs	4.7	3.5
Fathom Events operating costs (including $2.0 and $1.9 million to founding members, respectively)	9.0	7.6
Network costs	5.1	4.9
Theatre access fees-founding members	15.7	12.1
Selling and marketing costs (including $0.2 and $0.3 million to founding members, respectively)	14.5	14.6
Administrative and other costs	8.2	8.5
Depreciation and amortization	4.9	4.6
Total	62.1	55.8
OPERATING INCOME	17.0	15.0
NON-OPERATING EXPENSES:
Interest on borrowings	14.1	10.9
Interest income	(0.1)	0.0
Accretion of interest on the discounted payable to founding members under tax sharing agreement	3.0	4.4
Change in derivative fair value	(0.4)	(1.2)
Total	16.6	14.1
INCOME BEFORE INCOME TAXES	0.4	0.9
Provision (Benefit) for income taxes	(0.3)	(0.7)
CONSOLIDATED NET INCOME	0.7	1.6
Less: Net Income Attributable to Noncontrolling Interests	1.6	2.6
NET LOSS ATTRIBUTABLE TO NCM, INC	$ (0.9)	$ (1.0)
LOSS PER NCM, INC. COMMON SHARE:
Basic	$ (0.02)	$ (0.02)
Diluted	$ (0.02)	$ (0.02)
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	54,141,234	53,691,186
Diluted	54,141,234	53,691,186

Subsequent Events	3 Months Ended
Subsequent Events	Mar. 29, 2012
Subsequent Events [Abstract]
Subsequent Events	10. SUBSEQUENT EVENTS On May 1, 2012, the Company declared a cash dividend of $0.22 per share (approximately $12.0 million) on each share of the Company’s common stock (including outstanding restricted stock) to stockholders of record on May 17, 2012 to be paid on May 31, 2012. In connection with the 6.00% Senior Secured Notes due in 2022 (the “Notes”) offered as described below, NCM LLC amended each of the ESAs with the founding members to permit a security interest in the ESAs under the security documents related to the Notes offering. On April 27, 2012, NCM LLC entered into an amendment (the “Amendment”) to its senior secured credit facility (the “Credit Facility”) to, among other things, extend $105.0 million of its revolving credit facility to five years from April 27, 2012, subject to acceleration if the term loans under the Credit Facility are not repaid, refinanced or extended by December 31, 2014, and amend covenants to permit the issuance of a series of senior secured notes. Pursuant to the terms and conditions thereof, the Amendment became effective upon the completion of the private placement of the Notes on April 27, 2012. Barclays Bank PLC, is administrative agent for certain lenders that are party to the Credit Facility. The $14.0 million outstanding principal of the revolving credit loans formerly held by Lehman Brothers Holdings, Inc. will not be repaid in connection with any future prepayments of revolving credit loans and mature on December 31, 2014. On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of the Notes. The Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012. The Notes are senior secured obligations of NCM LLC, rank pari passu with NCM LLC’s existing senior secured credit facility and, subject to certain exceptions, share in the same collateral that secures NCM LLC’s obligations under its existing senior secured credit facility. The net proceeds were used to repay $325.0 million of NCM LLC’s outstanding term loan debt under its existing senior secured credit facility, approximately $25.0 million of outstanding debt under its revolving credit agreement and approximately $40.0 million to terminate the swap agreements associated with the term loan borrowings. Proceeds were also used for payment of fees in connection with the offering and the related credit facility amendment, including the amendment fee to lenders and transaction expenses. On April 27, 2012, the Company amended its existing interest rate swap agreements with Morgan Stanley Capital Services Inc., Credit Suisse International, JPMorgan Chase Bank NA and Barclays Bank PLC, terminating a notional amount equal to $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance will remain hedged at 6.484%. Based on the Company’s preliminary analysis of the impact from the partial swap terminations, the Company expects in the second quarter of 2012 to record a charge to interest expense of approximately $25.0 to $30.0 million. NCM, Inc., in its capacity as tax matters partners for NCM LLC, received a “60 Day Letter” from the IRS in connection with the examination of NCM LLC’s federal tax return for the periods ended December 27, 2007 and January 1, 2009. The 60 Day Letter, dated April 25, 2012, notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest is received by the IRS within 60 days of the date of the letter. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011 (refer to Note 1). The Company believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process.

Condensed Consolidated Statements Of Equity/(Deficit) (Parenthetical) - $ / shares	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Condensed Consolidated Statements Of Equity/(Deficit) [Abstract]
Cash dividends declared	$ 0.22	$ 0.20

Loss Per Share

3 Months Ended

Mar. 29, 2012

Loss Per Share [Abstract]

Loss Per Share

2. LOSS PER SHARE

Basic loss per share is computed on the basis of the weighted average number of common shares outstanding. Diluted loss per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted loss per NCM, Inc, share are as follows:

	Quarters Ended
	March 29, 2012	March 31, 2011
Net Loss Attributable to NCM, Inc. (in millions)	$(0.9)	$(1.0)
Weighted average shares outstanding:
Basic..................................................................................	54,141,234	53,691,186
Add: Dilutive effect of stock options and restricted stock	0	0
Diluted...............................................................	54,141,234	53,691,186
Loss per NCM, Inc. share:
Basic..................................................................	$(0.02)	$(0.02)
Diluted...............................................................	$(0.02)	$(0.02)

The effect of the 56,980,212 and 57,153,964 exchangeable NCM LLC common units held by the founding members for the quarters ended March 29, 2012 and March 31, 2011, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. In addition, there were 854,169 and 1,002,078 stock options and non-vested (restricted) shares for the quarters ended March 29, 2012 and March 31, 2011, respectively, excluded from the calculation as they were antidilutive, primarily as exercise prices were above the average market value. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

Condensed Consolidated Statements Of Comprehensive Income - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Condensed Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET INCOME, NET OF TAX	$ 0.7	$ 1.6
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain on cash flow hedge, net of tax	2.0	4.0
CONSOLIDATED COMPREHENSIVE INCOME	2.7	5.6
Less: Comprehensive Income Attributable to Noncontrolling Interests	2.8	5.1
COMPREHENSIVE INCOME (LOSS) ATTRIBUTABLE TO NCM, INC.	$ (0.1)	$ 0.5

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the reporting entity. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, but excludes any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

+ References + Details

- Definition

The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 19
-URI http://asc.fasb.org/extlink&oid=7656940&loc=SL4569616-111683

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4K
-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591552-111686

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1A
-Subparagraph (a),(c)
-URI http://asc.fasb.org/extlink&oid=18733093&loc=SL4573702-111684

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4J
-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591551-111686

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 29
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph c(1)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 5
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph A1, A4, A5
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

The Company

3 Months Ended

Mar. 29, 2012

The Company [Abstract]

The Company

1. THE COMPANY

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”), and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At March 29, 2012, NCM LLC had 111,970,356 common membership units outstanding, of which 54,438,780 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events to place more focus on the Fathom Consumer division. Based on historical and expected future trends the Company believes the Fathom Consumer division has greater future growth prospects and is more aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform. The Company continued to operate the Fathom Business division for a portion of the first quarter of 2012 to satisfy contractual obligations for events.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, equity-based compensation and income taxes. Actual results could differ from those estimates.

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At March 29, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Income Taxes— The Company is subject to taxation in the U.S. and various states. NCM LLC’s calendar years 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of the Company’s initial public offering, (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with, and will contest, the IRS’ positions. See Note 6 –Income Taxes below for further discussion. As of March 29, 2012 and December 29, 2011, there were no unrecognized tax benefits.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):

	Quarters Ended
	March 29, 2012	March 31, 2011
Net Loss Attributable to NCM, Inc.........................................................................	$(0.9)	$(1.0)
Subsidiary equity issued (returned) for purchase of intangible asset................	4.9	(2.7)
Income tax and other impacts of subsidiary ownership changes.....................	(2.5)	1.5
Change from net income (loss) attributable to NCM, Inc. and transfers from noncontrolling interests................................................................................	$1.5	$(2.2)

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

Intangible Assets	3 Months Ended
Intangible Assets	Mar. 29, 2012
Intangible Assets [Abstract]
Intangible Assets	3. intangible assets During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members in exchange for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network. A cash payment of $0.2 million was received from AMC in lieu of surrendering 16,727 units. As a result, NCM LLC recorded a net intangible asset at the fair value of $9.9 million. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC, which is an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access, in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million. The Company based the fair value of the intangible assets to its founding members on the market value of NCM, Inc.’s publicly traded stock when the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. Pursuant to ASC 350-10 Intangibles – Goodwill and Other, the intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. Amortization of the asset related to Regal Consolidated Theatres began in the third quarter of 2011 when the Company began to access on-screen advertising in the Regal Consolidated Theatres due to the expiration of their prior on-screen advertising agreement.