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Document And Entity Information - shares	6 Months Ended
Document And Entity Information - shares	Jun. 28, 2012	Jul. 31, 2012
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 28, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q2
Entity Registrant Name	National CineMedia, Inc.
Entity Central Index Key	0001377630
Entity Filer Category	Large Accelerated Filer
Current Fiscal Year End Date	--12-27
Entity Common Stock, Shares Outstanding		56,085,076

Condensed Consolidated Balance Sheets - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

ASSETS

Cash and cash equivalents

$ 48.1

$ 65.9

Short-term marketable securities

26.5

14.2

Receivables, net of allowance of $4.7 and $4.3 million, respectively

91.3

98.6

Prepaid expenses

2.8

1.8

Income tax receivable

13.8

Other assets

3.8

3.5

Total current assets

186.3

184.0

NON-CURRENT ASSETS:

Property and equipment, net of accumulated depreciation of $59.0 and $54.8 million, respectively

25.4

24.6

Intangible assets, net of accumulated amortization of $26.5 and $20.8 million, respectively

280.6

274.9

Deferred tax assets, net of valuation allowance of $3.2 and $3.2 million, respectively

283.2

305.3

Debt issuance costs, net of accumulated amortization of $11.2 and $9.8 million, respectively

17.2

12.6

Other investment

0.8

0.2

Long-term marketable securities

18.0

Other long-term assets

0.7

0.6

Total non-current assets

607.9

636.2

TOTAL ASSETS

794.2

820.2

LIABILITIES AND EQUITY/(DEFICIT)

Amounts due to founding members

21.9

22.0

Payable to founding members under tax sharing agreement

^[1]

12.7

21.6

Accrued expenses

18.4

16.5

Income tax payable

3.6

Current portion of interest rate swap agreements

^[2]

10.2

24.0

Accrued payroll and related expenses

9.7

10.6

Accounts payable (including $1.0 and $0.9 million to related party affiliates, respectively)

14.1

14.3

Deferred revenue

3.3

2.9

Other liabilities

0.2

0.1

Total current liabilities

90.5

115.6

NON-CURRENT LIABILITIES:

Borrowings

839.0

794.0

Deferred tax liability

54.9

57.0

Payable to founding members under tax sharing agreement

148.3

153.6

Interest rate swap agreements

^[2]

16.0

46.8

Total non-current liabilities

1,058.2

1,051.4

Total liabilities

1,148.7

1,167.0

COMMITMENTS AND CONTINGENCIES (NOTE 6)

EQUITY/(DEFICIT):

Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively

Common stock, $0.01 par value; 175,000,000 shares authorized, 54,446,443 and 53,934,605 issued and outstanding, respectively

0.5

Additional paid in capital (deficit)

(370.0)

(376.2)

Retained earnings (distributions in excess of earnings)

(62.1)

(34.9)

Accumulated other comprehensive loss

(7.9)

(17.3)

Total NCM, Inc. stockholders' equity/(deficit)

(439.5)

(427.9)

Noncontrolling interests

85.0

81.1

Total equity/(deficit)

(354.5)

(346.8)

TOTAL LIABILITIES AND EQUITY

$ 794.2

$ 820.2

[1]	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.
[2]	Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011
Condensed Consolidated Balance Sheets [Abstract]
Allowance for doubtful accounts receivable	$ 4.7	$ 4.3
Accumulated depreciation, property and equipment	59.0	54.8
Accumulated amortization, intangible assets	26.5	20.8
Valuation allowance, deferred tax assets	3.2	3.2
Accumulated amortization, debt issuance costs	11.2	9.8
Accounts payable, related parties	$ 1.0	$ 0.9
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares authorized	175,000,000	175,000,000
Common stock, shares issued	54,446,443	53,934,605
Common stock, shares outstanding	54,446,443	53,934,605

Condensed Consolidated Statements Of Income - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
REVENUE:
Advertising (including revenue from founding members of $10.2, $10.7, $20.0 and $19.0 million, respectively)	$ 101.3	$ 98.6	$ 167.6	$ 157.7
Fathom Events	8.8	15.4	21.6	27.1
Total	110.1	114.0	189.2	184.8
OPERATING EXPENSES:
Advertising operating costs (including $1.1, $0.7, $1.7 and $1.2 million to related party affiliates, respectively)	8.0	5.9	12.7	9.4
Fathom Events operating costs (including $1.2, $2.8, $3.2 and $4.8 million to founding members, respectively)	6.5	10.7	15.5	18.3
Network costs	5.1	4.8	10.2	9.7
Theatre access fees-founding members	16.3	14.8	32.0	26.9
Selling and marketing costs (including $0.2, $0.4, $0.4 and $0.6 million to founding members, respectively)	15.5	14.9	30.0	29.5
Administrative and other costs	8.4	8.4	16.6	16.9
Depreciation and amortization	5.0	4.3	9.9	8.9
Total	64.8	63.8	126.9	119.6
OPERATING INCOME	45.3	50.2	62.3	65.2
NON-OPERATING EXPENSES:
Interest on borrowings	14.3	10.5	28.4	21.4
Interest income	(0.1)	(0.1)	(0.2)	(0.1)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	4.0	4.1	7.0	8.5
Change in derivative fair value		2.0	(0.4)	0.8
Loss on swap terminations	26.7		26.7
Other non-operating expense	2.4		2.4
Total	47.3	16.5	63.9	30.6
(LOSS) INCOME BEFORE INCOME TAXES	(2.0)	33.7	(1.6)	34.6
Income tax (benefit) expense	(1.1)	5.4	(1.4)	4.7
CONSOLIDATED NET (LOSS) INCOME	(0.9)	28.3	(0.2)	29.9
Less: Net income attributable to noncontrolling interests	1.0	19.3	2.6	21.9
NET (LOSS) INCOME ATTRIBUTABLE TO NCM, INC	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
(LOSS) EARNINGS PER NCM, INC. COMMON SHARE:
Basic	$ (0.03)	$ 0.17	$ (0.05)	$ 0.15
Diluted	$ (0.03)	$ 0.16	$ (0.05)	$ 0.15
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	54,442,398	53,912,351	54,291,816	53,801,768
Diluted	54,442,398	54,814,211	54,291,816	54,674,293

Condensed Consolidated Statements Of Income (Parenthetical) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Revenue from founding members	$ 10.2	$ 10.7	$ 20.0	$ 19.0
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Advertising Operating Cost [Member]
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	1.2	2.8	3.2	4.8
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 0.2	$ 0.4	$ 0.4	$ 0.6

- Definition

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

+ References + Details

Condensed Consolidated Statements Of Comprehensive Income - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Condensed Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET (LOSS) INCOME, NET OF TAX	$ (0.9)	$ 28.3	$ (0.2)	$ 29.9
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain (loss) on cash flow hedges, net of tax	23.1	(3.8)	25.1	0.2
CONSOLIDATED COMPREHENSIVE INCOME	22.2	24.5	24.9	30.1
Less: Comprehensive income attributable to noncontrolling interests	15.6	16.9	18.4	22.0
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$ 6.6	$ 7.6	$ 6.5	$ 8.1

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the reporting entity. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, but excludes any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Condensed Consolidated Statements Of Cash Flows - USD ($) $ in Millions	6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net (loss) income	$ (0.2)	$ 29.9
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	11.3	8.3
Depreciation and amortization	9.9	8.9
Non-cash share-based compensation	5.6	7.2
Excess tax benefit from share-based compensation	(0.1)	(0.2)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	7.0	8.5
Net unrealized (gain) loss on hedging transactions	(0.4)	0.8
Amortization of debt issuance costs	1.4	0.8
Write-off of debt issuance costs	2.5
Loss on swap terminations	26.7
Payment for swap terminations	(40.2)
Changes in operating assets and liabilities:
Receivables, net	6.7	11.1
Accounts payable and accrued expenses	0.9	(3.2)
Amounts due to founding members	1.5	(1.6)
Payment to founding members under tax sharing agreement	(18.2)	(18.0)
Income taxes and other	(19.2)	(7.6)
Other, net	(0.3)	7.3
Net cash (used in) provided by operating activities	(5.1)	52.2
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(4.9)	(5.7)
Purchases of marketable securities	(26.3)	(20.9)
Proceeds from sale and maturities of marketable securities	32.1	20.5
Payment from founding members for intangible assets	0.2
Purchases of intangible assets from an affiliate	(1.6)
Net cash used in investing activities	(0.5)	(6.1)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(24.8)	(21.5)
Proceeds from borrowings	466.0	54.0
Repayments of borrowings	(421.0)	(70.2)
Payment of debt of issuance costs	(8.4)
Founding member integration payments		1.3
Distributions to founding members	(23.8)	(31.5)
Excess tax benefit from share-based compensation	0.1	0.2
Proceeds from stock option exercises	1.9	4.1
Repurchase of stock for restricted stock tax withholding	(2.2)	(0.4)
Net cash used in financing activities	(12.2)	(64.0)
CHANGE IN CASH AND CASH EQUIVALENTS	(17.8)	(17.9)
CASH AND CASH EQUIVALENTS:
Beginning of period	65.9	74.4
End of period	48.1	56.5
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity (equity returned)	10.1	(5.5)
Increase in cost method investment	0.6
Supplemental disclosure of cash flow information:
Cash paid for interest	36.2	20.8
Cash paid for income taxes	$ 4.6	$ 4.3

Condensed Consolidated Statements Of Equity/(Deficit) - USD ($) $ in Millions	Common Stock [Member]	Additional Paid in Capital (Deficit) [Member]	Retained Earnings (Distribution in Excess of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 30, 2010	$ 0.5	$ (373.3)	$ (20.5)	$ (17.5)	$ 92.4	$ (318.4)
Distributions to founding members					(27.9)	(27.9)
Subsidiary equity issued/returned for purchase of intangible asset		(2.7)			(2.8)	(5.5)
Income tax and other impacts of subsidiary ownership changes		1.0		(0.2)	2.2	3.0
Comprehensive income, net of tax			8.0	0.1	22.0	30.1
Share-based compensation issued		3.7				3.7
Share-based compensation expense/capitalized		5.7			1.5	7.2
Cash dividends declared			(22.0)			(22.0)
Balance at Jun. 30, 2011	0.5	(365.6)	(34.5)	(17.6)	87.4	(329.8)
Balance at Dec. 29, 2011	0.5	(376.2)	(34.9)	(17.3)	81.1	(346.8)
Distributions to founding members					(22.1)	(22.1)
Subsidiary equity issued/returned for purchase of intangible asset		4.9			5.2	10.1
Income tax and other impacts of subsidiary ownership changes		(2.6)		0.1	1.0	(1.5)
Comprehensive income, net of tax			(2.8)	9.3	18.4	24.9
Share-based compensation issued		(0.3)				(0.3)
Share-based compensation expense/capitalized		4.3			1.4	5.7
Excess tax benefit from share-based compensation		(0.1)				(0.1)
Cash dividends declared			(24.4)			(24.4)
Balance at Jun. 28, 2012	$ 0.5	$ (370.0)	$ (62.1)	$ (7.9)	$ 85.0	$ (354.5)

- Definition

This element represents the amount of recognized equity-based compensation during the period, that is, the amount recognized as expense in the income statement (or as asset if compensation is capitalized). Alternate captions include the words "stock-based compensation".

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
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-URI http://asc.fasb.org/extlink&oid=6415241&loc=d3e4534-113899

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

+ References + Details

- Definition

Value of stock (or other type of equity) issued during the period as a result of any equity-based compensation plan other than an employee stock ownership plan (ESOP), net of stock value of such awards forfeited. Stock issued could result from the issuance of restricted stock, the exercise of stock options, stock issued under employee stock purchase plans, and/or other employee benefit plans.

+ References + Details

- Definition

Amount of stockholders' equity (deficit), net of receivables from officers, directors, owners, and affiliates of the entity, attributable to both the parent and noncontrolling interests. Amount excludes temporary equity. Alternate caption for the concept is permanent equity.

+ References + Details

Condensed Consolidated Statements Of Equity/(Deficit) (Parenthetical) - $ / shares	6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011
Condensed Consolidated Statements Of Equity/(Deficit) [Abstract]
Cash dividend declared, per share	$ 0.44	$ 0.40

The Company

6 Months Ended

Jun. 28, 2012

The Company [Abstract]

The Company

1. THE COMPANY

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), a LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At June 28, 2012, NCM LLC had 111,978,019 common membership units outstanding, of which 54,446,443 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events to place more focus on the Fathom Consumer Events division. Based on historical and expected future trends the Company believes the Fathom Consumer Events division has greater future growth prospects and is more aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long term Fathom clients, or regulated by the founding members or to support events staged for NCM’s major advertising clients.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from those estimates.

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280, but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively. During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):


	Six Months Ended
	June 28, 2012		June 30, 2011
Net (loss) income attributable to NCM, Inc.	$	(2.8)	$	8.0
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		1.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(0.5)	$	6.3

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

Earnings (Loss) Per Share

6 Months Ended

Jun. 28, 2012

Earnings (Loss) Per Share [Abstract]

Earnings (Loss) Per Share

2. EARNINGS (LOSS) PER SHARE

Basic earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted earnings (loss) per NCM, Inc. share are as follows:


	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$	(1.9)	$	9.0	$	(2.8)	$	8.0
Weighted average shares outstanding:
Basic		54,442,398		53,912,351		54,291,816		53,801,768
Add: Dilutive effect of stock options and restricted stock		-		901,860		-		872,525
Diluted		54,442,398		54,814,211		54,291,816		54,674,293
Earnings (loss) per NCM, Inc. share:
Basic	$	(0.03)	$	0.17	$	(0.05)	$	0.15
Diluted	$	(0.03)	$	0.16	$	(0.05)	$	0.15

The effect of the 57,531,576; 56,879,964; 57,255,894 and 57,016,513 exchangeable NCM LLC common units held by the founding members for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. In addition, there were 45,825 and 47,321 stock options and non-vested (restricted) shares for the quarter and the six months ended June 30, 2011, respectively, excluded from the calculation as they were antidilutive, primarily because exercise prices were above the average market value and there were 6,598,415 stock options and non-vested (restricted) shares for the quarter and six months ended June 28, 2012, excluded due to the net loss during those periods. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

Intangible Assets	6 Months Ended
Intangible Assets	Jun. 28, 2012
Intangible Assets [Abstract]
Intangible Assets	3. intangible assets In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the past year. During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012, as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC for 2010 attendance, which reduced the net intangible asset by $5.5 million during the first quarter of 2011. The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. The intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

Related-Party Transactions

6 Months Ended

Jun. 28, 2012

Related-Party Transactions

4. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):



Included in the Condensed Consolidated Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6

(1) For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).

(2) The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.



Included in the Condensed Consolidated Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		12.7		21.6

(1) On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(2) The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011 are as follows (in millions):



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended June 28, 2012 of $20.5 million is included in amounts due to founding members on the condensed consolidated balance sheets at June 28, 2012 and will be made in the third quarter of 2012.

Amounts due to founding members at June 28, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):


	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates — NCM LLC enters into digital content agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of the transactions between the Company and its related party affiliates (in millions):



Included in Advertising operating costs in the Condensed Consolidated Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2



Included in Accounts payable in the Condensed Consolidated Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1) Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2) Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3) Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 850
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-Section 50
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 57
-Paragraph 1-4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Borrowings

6 Months Ended

Jun. 28, 2012

Borrowings [Abstract]

Borrowings

5. BORROWINGS

The following summarizes NCM LLC’s total outstanding debt as of June 28, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:



	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Senior Secured Credit Facility— NCM LLC’s senior secured credit facility consists of a $119.0 million revolving credit facility and a $225.0 million term loan. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolver— The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $119.0 million. The unused line fee is 0.50% per annum. Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of revolver amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014. On April 27, 2012, the Company entered into an amendment to its senior secured credit facility (the “Amendment”) which resulted in the maturity of the remaining $105.0 million available under the revolver to be extended to April 27, 2017, subject to acceleration if the term loan under the facility is not repaid, refinanced or extended by December 31, 2014. The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

Borrowings under the revolver bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the senior secured credit facility). In connection with the Amendment, the applicable margins on the $105.0 million portion of the revolver increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolver remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolver as of June 28, 2012 was 1.74%.

Term Loan— The term loan bears interest at the Company’s option of either the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 0.50%. The interest rate on the term loan was lowered from the LIBOR index plus 1.75% and the base rate plus 0.75% in the first quarter of 2011 due to an upgrade in the corporate credit rating by the credit agencies specified in the facility. The weighted-average interest rate on the term loan as of June 28, 2012 was 1.97% without giving effect to the interest rate swaps. As of June 28, 2012, interest rate swaps resulted in the entire $225.0 million term loan to have a fixed annual interest rate of 6.484% (both those accounted for as hedges and those that are not). Interest payments are made quarterly. See Note 8- Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps. In connection with the Amendment and the private placement of $400.0 million of Senior Secured Notes (defined below) on April 27, 2012, the Company paid down its term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million. During the quarter ended June 28, 2012, the Company recorded a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance at June 28, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 on a quarterly basis. In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of June 28, 2012, the Company’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021— On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”). The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

Senior Secured Notes due 2022— On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”). The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References + Details

Commitments and Contingencies	6 Months Ended
Commitments and Contingencies	Jun. 28, 2012
Commitments and Contingencies [Abstract]
Commitments and Contingencies	6. COMMITMENTS AND CONTINGENCIES *Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows. Minimum Revenue Guarantees―* As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $31.4 million over the remaining terms of the network affiliate agreements. As of June 28, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate. *Income Taxes―* The Company is subject to taxation in the U.S. and various states. NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM, Inc.’s initial public offering, (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with, and has contested, the IRS’ positions. As of June 28, 2012 and December 29, 2011, there were no unrecognized tax benefits. NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process. It is reasonably possible that the Company may be required to pay additional amounts to the founding members under the tax sharing agreement, which would be offset by refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein.

- Definition

The entire disclosure for commitments and contingencies.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-Number 14
-Paragraph 3
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 9, 10, 11, 12
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Fair Value Measurement

6 Months Ended

Jun. 28, 2012

Fair Value Measurement [Abstract]

Fair Value Measurement

7. fair value MEASUREMENT

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:



	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

(1) The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated as of June 28, 2012 or December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of June 28, 2012 and December 29, 2011, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):


			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	39.0	$	39.0	$	-	$	-
Short-term marketable securities (2)		26.5		26.5		-		-
Total assets	$	65.5	$	65.5	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (3)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	$44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1) Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2) Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

(3) Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of June 28, 2012 and December 29, 2011 are as follows:

(4)

(5)



	As of June 28, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.4
Short-term commercial paper:
Financial		6.5		6.5	0.2
Industrial		7.1		7.1	0.1
Municipal		1.9		1.9	0.2
Total marketable securities	$	26.5	$	26.5

(1) Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.


.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

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-Publisher FASB
-Name Accounting Standards Codification
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-Section 50
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-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14172-108612

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-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13504-108611

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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
-Number 107
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-Subparagraph a, b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-Name Statement of Financial Accounting Standard (FAS)
-Number 107
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-Subparagraph a-d
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Reference 11: http://www.xbrl.org/2003/role/presentationRef
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Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 157
-Paragraph 32, 33, 34
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Derivative Instruments And Hedging Activities

6 Months Ended

Jun. 28, 2012

Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

8. derivative instruments and hedging activities

As of June 28, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):


		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the $225.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting the Company’s variable rate term loan to a fixed rate of 6.484% and the term of the swaps coincides with the term loan maturity date of February 13, 2015.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remains hedged at 6.484%. Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in Accumulated Other Comprehensive Income (“AOCI”) related to those interest rate swaps into earnings. For the quarter and six months ended June 28, 2012, the Company recorded a loss in its Condensed Consolidated Statements of Income of approximately $26.7 million related to the partial swap terminations.

The swaps were terminated ratably among the four counterparties, however, the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan. If after the partial swap terminations, an interest rate swap remained outstanding and the underlying term loan designated for cash flow hedge accounting was paid down, cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable of occurring. Any future changes to the fair value of these interest rate swaps will be recorded as a change in derivative fair value in the Condensed Consolidated Statements of Income.

The Company also discontinued cash flow hedge accounting for swaps in which the Company partially terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period. As of April 27, 2012, there was approximately $13.9 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions remain probable of occurring, and will be amortized in the Condensed Consolidated Statements of Income over the remaining term or February 13, 2015. The Company estimates approximately $5.1 million will be amortized to change in derivative fair value in the Condensed Consolidated Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty. In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI was reclassified into earnings during the second quarter of 2012.

For the interest rate swaps that were partially terminated and still have remaining amounts outstanding under the interest rate swap agreements and the underlying term loan remains outstanding, the Company has continued to elect cash flow hedge accounting. Since the instruments were determined to be effective at June 28, 2012 and December 29, 2011, changes to the fair value of the interest rate swaps were recorded within Other Comprehensive Income. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

The effect of derivative instruments with cash flow hedge accounting on the condensed consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)

The effect of derivatives not designated as hedging instruments under ASC 815 on the consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)

- Definition

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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+ Details

Segment Reporting

6 Months Ended

Jun. 28, 2012

Segment Reporting [Abstract]

Segment Reporting

9. segment reporting

Advertising revenue accounted for 92.0%, 86.5%, 88.6% and 85.3% of consolidated revenue for the quarters ended June 28, 2012 and June 30, 2011, and the six months ended June 28, 2012 and June 30, 2011, respectively. The following table presents revenue less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.



	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3


	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.8		36.2
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.7		0.2		7.5		8.4
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.0	$	2.5	$	(17.3)	$	50.2



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3


	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.7		64.3
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		1.4		0.4		15.1		16.9
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	96.2	$	4.3	$	(35.3)	$	65.2

The following is a summary of revenues by category (in millions):


	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 34
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-SubTopic 10
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-Paragraph 41
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Paragraph 1
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Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Subsequent Events	6 Months Ended
Subsequent Events	Jun. 28, 2012
Subsequent Events [Abstract]
Subsequent Events	10. SUBSEQUENT EVENTS On August 2, 2012, the Company declared a cash dividend of $0.22 per share (approximately $12 million) on each share of the Company’s common stock (including outstanding restricted stock) to stockholders of record on August 16, 2012 to be paid on August 30, 2012.

The Company (Policy)	6 Months Ended
The Company (Policy)	Jun. 28, 2012
The Company [Abstract]
Basis Of Presentation	Basis of Presentation The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.
Estimates	*Estimates*— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from those estimates.
Reclassifications	*Reclassifications*— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.
Segment Reporting	*Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280, but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting*.
Receivables	*Receivables*— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.
Share-Based Compensation	*Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation*, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively. During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.
Consolidation	*Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation*. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

- Definition

Disclosure of accounting policy regarding (1) the principles it follows in consolidating or combining the separate financial statements, including the principles followed in determining the inclusion or exclusion of subsidiaries or other entities in the consolidated or combined financial statements and (2) its treatment of interests (for example, common stock, a partnership interest or other means of exerting influence) in other entities, for example consolidation or use of the equity or cost methods of accounting. The accounting policy may also address the accounting treatment for intercompany accounts and transactions, noncontrolling interest, and the income statement treatment in consolidation for issuances of stock by a subsidiary.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Principles Board Opinion (APB)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 12: http://www.xbrl.org/2003/role/presentationRef
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-Name FASB Interpretation (FIN)
-Number 46R
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
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Reference 14: http://www.xbrl.org/2003/role/presentationRef
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Reference 15: http://www.xbrl.org/2003/role/presentationRef
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Reference 16: http://www.xbrl.org/2003/role/presentationRef
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-Number 210
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Reference 17: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 18: http://www.xbrl.org/2003/role/presentationRef
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Disclosure of accounting policy for trade and other accounts receivable, and finance, loan and lease receivables, including those classified as held for investment and held for sale. This disclosure may include (1) the basis at which such receivables are carried in the entity's statements of financial position (2) how the level of the valuation allowance for receivables is determined (3) when impairments, charge-offs or recoveries are recognized for such receivables (4) the treatment of origination fees and costs, including the amortization method for net deferred fees or costs (5) the treatment of any premiums or discounts or unearned income (6) the entity's income recognition policies for such receivables, including those that are impaired, past due or placed on nonaccrual status and (7) the treatment of foreclosures or repossessions (8) the nature and amount of any guarantees to repurchase receivables.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-SubTopic 10
-URI http://asc.fasb.org/subtopic&trid=2196772

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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Disclosure of accounting policy for stock option and stock incentive plans. This disclosure may include (1) the types of stock option or incentive plans sponsored by the entity (2) the groups that participate in (or are covered by) each plan (3) significant plan provisions and (4) how stock compensation is measured, and the methodologies and significant assumptions used to determine that measurement.

+ References + Details

The Company (Tables)

6 Months Ended

Jun. 28, 2012

The Company [Abstract]

Changes In Equity


	Six Months Ended
	June 28, 2012		June 30, 2011
Net (loss) income attributable to NCM, Inc.	$	(2.8)	$	8.0
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		1.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(0.5)	$	6.3

Earnings (Loss) Per Share (Tables)

6 Months Ended

Jun. 28, 2012

Earnings (Loss) Per Share [Abstract]

Schedule Of Earnings Per Share, Basic And Diluted


	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$	(1.9)	$	9.0	$	(2.8)	$	8.0
Weighted average shares outstanding:
Basic		54,442,398		53,912,351		54,291,816		53,801,768
Add: Dilutive effect of stock options and restricted stock		-		901,860		-		872,525
Diluted		54,442,398		54,814,211		54,291,816		54,674,293
Earnings (loss) per NCM, Inc. share:
Basic	$	(0.03)	$	0.17	$	(0.05)	$	0.15
Diluted	$	(0.03)	$	0.16	$	(0.05)	$	0.15

Related-Party Transactions (Tables)

6 Months Ended

Jun. 28, 2012

Schedule Of Mandatory Distributions to Members



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

Schedule Of Amounts Due To Founding Members


	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):


	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates [Member]

Schedule Of Related Party Transactions

Included in Advertising operating costs in the Condensed Consolidated Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2



Included in Accounts payable in the Condensed Consolidated Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1) Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2) Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Founding Members [Member]

Schedule Of Related Party Transactions



Included in the Condensed Consolidated Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6

(2) The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.



Included in the Condensed Consolidated Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		12.7		21.6

The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

- Definition

Tabular disclosure of incentive payments in cash or stock or units paid during the accounting period to managing members or general partners of a limited liability corporation or limited partnership, as governed by the operating or partnership agreement. Disclosure may include identification of recipient, payments made, minimum distribution level, date payments are received, distributions per unit and per year, subsequent distribution amount and date.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 72
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163672-159010

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 103
-URI http://asc.fasb.org/extlink&oid=6926531&loc=SL5199526-159011

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
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-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163674-159010

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 9
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 2
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Borrowings (Tables)

6 Months Ended

Jun. 28, 2012

Borrowings [Abstract]

Schedule Of Outstanding Debt


	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Fair Value Measurement (Tables)

6 Months Ended

Jun. 28, 2012

Fair Value Measurement [Abstract]

Estimated Fair Values Of Company's Financial Instruments


	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities

			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	39.0	$	39.0	$	-	$	-
Short-term marketable securities (2)		26.5		26.5		-		-
Total assets	$	65.5	$	65.5	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (3)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	$44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1) Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

Schedule Of Marketable Securities

	As of June 28, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.4
Short-term commercial paper:
Financial		6.5		6.5	0.2
Industrial		7.1		7.1	0.1
Municipal		1.9		1.9	0.2
Total marketable securities	$	26.5	$	26.5


.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

- Definition

Tabular disclosure of available-for-sale securities which includes, but is not limited to, changes in the cost basis and fair value, fair value and gross unrealized gain (loss), fair values by type of security, contractual maturity and classification, amortized cost basis, contracts to acquire securities to be accounted for as available-for-sale, debt maturities, transfers to trading, change in net unrealized holding gain (loss) net of tax, continuous unrealized loss position fair value, aggregate losses qualitative disclosures, other than temporary impairment (OTTI) losses or other disclosures related to available for sale securities.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 942
-SubTopic 320
-Section 50
-Paragraph 2
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Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-URI http://asc.fasb.org/extlink&oid=6872113&loc=d3e27357-111563

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-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 19, 20, 21
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
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-Subparagraph a, b
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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-Name Emerging Issues Task Force (EITF)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Tabular disclosure of the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments, assets, and liabilities. Such certain disclosures about the financial instruments, assets, and liabilities include: (1) the fair value of the required items together with their carrying amounts (as appropriate) and (2) the methodology and assumptions used in developing such estimates of fair value.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 12
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13476-108611

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-SubTopic 10
-Section 50
-Paragraph 2
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-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13467-108611

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-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
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Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Derivative Instruments And Hedging Activities (Tables)

6 Months Ended

Jun. 28, 2012

Derivative Instruments And Hedging Activities [Abstract]

Schedule Of Estimated Fair Value Of Derivative Instruments


		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

Schedule Of The Effect Of Derivatives On The Financial Statements



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)

- Definition

Tabular disclosure of the location and amount of gains and losses reported in the statement of financial performance, or when applicable, the statement of financial position. For example, (a) gains and losses recognized in the income statement on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges and (b) gains and losses initially recognized in other comprehensive income on derivative instruments designated and qualifying as cash flow hedges.

+ References + Details

Segment Reporting (Tables)

6 Months Ended

Jun. 28, 2012

Segment Reporting [Abstract]

Schedule Of Segment Operating Income


	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3


	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.8		36.2
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.7		0.2		7.5		8.4
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.0	$	2.5	$	(17.3)	$	50.2



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3


	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.7		64.3
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		1.4		0.4		15.1		16.9
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	96.2	$	4.3	$	(35.3)	$	65.2

Summary Of Revenue by Category


	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

The Company (Narrative) (Details)	3 Months Ended	6 Months Ended	12 Months Ended
The Company (Narrative) (Details)	Jun. 28, 2012 $ / shares shares	Jun. 28, 2012 $ / shares shares	Dec. 29, 2011
Membership units exchangeable into common stock ratio		1
Number of advertising agency groups contributing to more than 10% of outstanding gross receivable balance			1
Percentage of advertising revenue represented as receivables			15.00%
Number of types of share-based compensation awards		2
Number of shares exercised	7,663	202,762
Weighted average exercise price \| $ / shares	$ 13.64	$ 15.20
Number of shares of restricted stock vested	0	439,738
NCM, LLC. [Member]
Common membership units outstanding	111,978,019	111,978,019
NCM, Inc. [Member]
Common membership units outstanding	54,446,443	54,446,443
Percentage of common membership units outstanding		48.60%
Regal [Member]
Common membership units outstanding	22,113,150	22,113,150
Percentage of common membership units outstanding		19.70%
Cinemark [Member]
Common membership units outstanding	18,094,644	18,094,644
Percentage of common membership units outstanding		16.20%
AMC [Member]
Common membership units outstanding	17,323,782	17,323,782
Percentage of common membership units outstanding		15.50%

The Company (Changes In Equity) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
Subsidiary equity issued/returned for purchase of intangible asset			10.1	(5.5)
Income tax and other impacts of subsidiary ownership changes			(1.5)	3.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests			(0.5)	6.3
Additional Paid in Capital (Deficit) [Member]
Subsidiary equity issued/returned for purchase of intangible asset			4.9	(2.7)
Income tax and other impacts of subsidiary ownership changes			$ (2.6)	$ 1.0

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Net Income
-URI http://asc.fasb.org/extlink&oid=6518256

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 230
-SubTopic 10
-Section 45
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.18)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.22)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Other Comprehensive Income
-URI http://asc.fasb.org/extlink&oid=6519514

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e565-108580

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 130
-Paragraph 10, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph A7
-Appendix A

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 87-21
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 19
-Article 5

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 95
-Paragraph 28, 29, 30
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 20
-Article 9

+ Details

Earnings (Loss) Per Share (Narrative) (Details) - shares	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Stock Options And Non-Vested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	6,598,415	45,825	6,598,415	47,321
Common Units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	57,531,576	56,879,964	57,255,894	57,016,513

- Definition

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Antidilution
-URI http://asc.fasb.org/extlink&oid=6505113

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Diluted Earnings Per Share
-URI http://asc.fasb.org/extlink&oid=6510752

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Contingent Stock Agreement
-URI http://asc.fasb.org/extlink&oid=6508534

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph c
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 13, 14
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Earnings (Loss) Per Share (Schedule Of Earnings Per Share, Basic And Diluted) (Details) - USD ($) $ / shares in Units, $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Earnings (Loss) Per Share [Abstract]
Net (loss) income attributable to NCM, Inc. (in millions)	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
Basic	54,442,398	53,912,351	54,291,816	53,801,768
Add: Dilutive effect of stock options and restricted stock		901,860		872,525
Diluted	54,442,398	54,814,211	54,291,816	54,674,293
Basic	$ (0.03)	$ 0.17	$ (0.05)	$ 0.15
Diluted	$ (0.03)	$ 0.16	$ (0.05)	$ 0.15

- Definition

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.21)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 52
-URI http://asc.fasb.org/extlink&oid=16381557&loc=d3e4984-109258

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1252-109256

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
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-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 942
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.9-04.23)
-URI http://asc.fasb.org/extlink&oid=6879574&loc=d3e536633-122882

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 18
-Article 7

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 36, 37, 38
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 20
-Article 5

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 21
-Article 9

+ Details

- Definition

The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

+ References + Details

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

+ Details

- Definition

The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period.

+ References + Details

- Definition

Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1448-109256

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Weighted-Average Number of Common Shares Outstanding
-URI http://asc.fasb.org/extlink&oid=6528421

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 8
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Intangible Assets (Details) - NCM, LLC. [Member] - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Common membership units issued	651,612
Increase/decrease in intangible assets, net	$ 9.9	$ (5.5)
Common membership units retained	16,727
Common membership units returned		322,751
Founding Member Payment Election [Member]
Increase/decrease in intangible assets, net	$ 0.2

Related-Party Transactions (Narrative) (Details) $ in Millions	Jun. 28, 2012 USD ($)
Founding Members [Member]
Cash payment due to founding members	$ 20.5

- Definition

Carrying amount as of the balance sheet date of obligations due all related parties.

+ References + Details

Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members) (Details)
$ in Millions

3 Months Ended

6 Months Ended

Jun. 28, 2012

USD ($)

Mar. 29, 2012

USD ($)

Jun. 30, 2011

USD ($)

Jun. 28, 2012

USD ($)

Jun. 30, 2011

USD ($)

Dec. 29, 2011

USD ($)

Advertising revenue

$ 101.3

$ 98.6

$ 167.6

$ 157.7

Fathom events operating costs

6.5

10.7

15.5

18.3

Theatre access fee

16.3

14.8

32.0

26.9

Selling and marketing costs

$ 15.5

$ 14.9

$ 30.0

$ 29.5

On-screen advertising time purchased, in seconds | s

On-screen advertising time to satisfy agreement obligations | s

Integration payments (in Intangible assets) (1)

$ 280.6

$ 274.9

Current payable to founding members under tax sharing agreement (2)

^[1]

12.7

21.6

Founding Members [Member]

Theatre access fee

^[2]

$ 16.3

$ 14.8

$ 32.0

$ 26.9

Payments to affiliates for tax sharing agreement

$ 18.2

Maximum [Member]

On-screen advertising time which founding members have right to purchase, in seconds | s

Beverage Concessionaire [Member] | Founding Members [Member]

Advertising revenue

^[3]

$ 10.1

$ 10.7

$ 19.9

$ 18.9

Advertising Inventory [Member] | Founding Members [Member]

Advertising revenue

^[4]

0.1

Use Of Screens/Theatres For Fathom Events [Member] | Founding Members [Member]

Fathom events operating costs

^[5]

1.1

2.6

3.0

4.5

Purchase Of Movie Tickets And Concession Products [Member] | Founding Members [Member]

Fathom events operating costs

^[6]

0.1

0.2

0.3

Selling and marketing costs

^[6]

$ 0.2

$ 0.4

$ 0.6

Integration Payments [Member] | Founding Members [Member]

Integration payments (in Intangible assets) (1)

^[7]

$ 0.7

Tax Year 2010 [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

0.9

Tax Year 2011 [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

$ 17.3

[1]	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.
[2]	Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.
[3]	For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).
[4]	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.
[5]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.
[6]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.
[7]	On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

Related-Party Transactions (Schedule Of Mandatory Distributions to Members) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Related Party Transaction [Line Items]
Cash payments to members	$ 39.8	$ 43.1	$ 43.1	$ 54.3
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.2	6.7	6.7	8.5
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.4	6.8	6.9	8.6
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	7.9	8.6	8.6	10.8
NCM, Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 19.3	$ 21.0	$ 20.9	$ 26.4

Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011
Related Party Transaction [Line Items]
Amounts due to founding members	$ 21.9	$ 22.0
Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	2.2	1.6
Cost and other reimbursement	(0.8)	(1.7)
Distributions payable, net	20.5	22.1
Amounts due to founding members	21.9	22.0
AMC [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.7	0.5
Cost and other reimbursement	(0.3)	(0.5)
Distributions payable, net	6.2	6.7
Amounts due to founding members	6.6	6.7
Cinemark [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6	0.5
Cost and other reimbursement	(0.3)	(0.5)
Distributions payable, net	6.4	6.8
Amounts due to founding members	6.7	6.8
Regal [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.9	0.6
Cost and other reimbursement	(0.2)	(0.7)
Distributions payable, net	7.9	8.6
Amounts due to founding members	$ 8.6	$ 8.5

- Definition

Carrying amount as of the balance sheet date of obligations due all related parties. For classified balance sheets, represents the current portion of such liabilities (due within one year or within the normal operating cycle if longer).

+ References + Details

Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

Jun. 28, 2012

Jun. 30, 2011

Jun. 28, 2012

Jun. 30, 2011

Dec. 29, 2011

Advertising operating costs, related party affiliates

$ 1.0

$ 0.7

$ 1.7

$ 1.2

Accounts payable, related party affiliates

1.0

$ 0.9

Starplex [Member]

Advertising operating costs, related party affiliates

^[1]

0.8

$ 0.7

1.3

1.1

Accounts payable, related party affiliates

^[1]

0.8

0.7

Showplex [Member]

Advertising operating costs, related party affiliates

^[2]

0.1

0.2

Accounts payable, related party affiliates

^[2]

0.1

Other [Member]

Advertising operating costs, related party affiliates

^[3]

0.1

0.2

$ 0.1

Accounts payable, related party affiliates

^[3]

$ 0.1

[1]	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.S
[2]	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.
[3]	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

- Definition

Amount for accounts payable to related parties.

+ References + Details

Borrowings (Narrative) (Details)
$ in Millions

6 Months Ended

Apr. 27, 2012

USD ($)

Jun. 28, 2012

USD ($)

Jun. 30, 2011

USD ($)

Dec. 29, 2011

USD ($)

Mar. 31, 2011

Debt Instrument [Line Items]

Amount of revolving credit facility

$ 119.0

Outstanding debt

$ 839.0

$ 794.0

Unused line fee, percent

0.50%

Increase in basis point of revolver portion

0.0075

Weighted-average interest rate on revolver, percent

1.74%

Repayments of borrowings

$ 325.0

$ 421.0

$ 70.2

Senior secured leverage ratio

2.9

Write off of deferred debt issuance costs

$ 2.5

Due December 31, 2014 [Member]

Debt Instrument [Line Items]

Amount of revolving credit facility

$ 14.0

Maturity date

Dec. 31, 2014

Due April 27, 2017 [Member]

Debt Instrument [Line Items]

Amount of revolving credit facility

$ 105.0

Term Loan [Member]

Debt Instrument [Line Items]

Outstanding debt

^[1]

$ 225.0

550.0

Maturity date

^[1]

Feb. 13, 2015

Effective interest rate

1.97%

Term loam, fixed interest rate

6.484%

Senior Unsecured Notes [Member]

Debt Instrument [Line Items]

Outstanding debt

$ 200.0

Maturity date

Jul. 15, 2021

Date of first required interest payment

Jan. 15, 2012

Stated Interest Rate

7.875%

Senior Secured Notes [Member]

Debt Instrument [Line Items]

Outstanding debt

$ 400.0

Maturity date

Apr. 15, 2022

Date of first required interest payment

Oct. 15, 2012

Stated Interest Rate

6.00%

Maximum [Member]

Debt Instrument [Line Items]

Senior secured leverage ratio

6.5

LIBOR [Member] | Due April 27, 2017 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

2.25%

LIBOR [Member] | Term Loan [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

1.50%

1.75%

Base Rate [Member] | Due April 27, 2017 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

1.25%

Base Rate [Member] | Term Loan [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

0.50%

0.75%

[1]	The interest rates on the revolver and term loan are described below.

Borrowings (Schedule Of Outstanding Debt) (Details) - USD ($)
$ in Millions

6 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Debt Instrument [Line Items]

Outstanding Balance

$ 839.0

$ 794.0

Revolver [Member]

Debt Instrument [Line Items]

Outstanding Balance

^[1]

$ 14.0

44.0

Maturity Date

^[1],[2]

Apr. 27, 2017

Term Loan [Member]

Debt Instrument [Line Items]

Outstanding Balance

^[1]

$ 225.0

550.0

Maturity Date

^[1]

Feb. 13, 2015

Senior Unsecured Notes [Member]

Debt Instrument [Line Items]

Outstanding Balance

$ 200.0

Maturity Date

Jul. 15, 2021

Stated Interest Rate

7.875%

Senior Secured Notes [Member]

Debt Instrument [Line Items]

Outstanding Balance

$ 400.0

Maturity Date

Apr. 15, 2022

Stated Interest Rate

6.00%

Due December 31, 2014 [Member]

Debt Instrument [Line Items]

Maturity Date

Dec. 31, 2014

[1]	The interest rates on the revolver and term loan are described below.
[2]	A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

Commitments and Contingencies (Details) $ in Millions	Jun. 28, 2012 USD ($) yr
Maximum potential payment \| $	$ 31.4
Maximum [Member]
Range of terms, in years	20
Minimum [Member]
Range of terms, in years	3

Fair Value Measurement (Narrative) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011
Fair Value Measurement [Abstract]
Cost method investments	$ 0.8	$ 0.2

- Definition

This item represents the aggregate carrying amount of all cost-method investments as reported on or included in the balance sheet. The original cost of the investments may differ from the aggregate carrying amount disclosed due to various adjustments such as: (i) dividends received in excess of earnings after the date of investment that are considered a return of investment and therefore recorded as reductions to cost of the investment, or (ii) a series of operating losses of an investee or other factors which may indicate that a decrease in value of the investment has occurred which is other than temporary and accordingly such decrease in value has been recognized.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.12)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6872867&loc=d3e40691-111596

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 35
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6383889&loc=d3e40346-111594

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 18
-Paragraph 6
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 18
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-1
-Paragraph 22
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Fair Value Measurement (Estimated Fair Values Of Company's Financial Instruments) (Details) - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

Carrying Value [Member]

Term Loan

$ 225.0

$ 550.0

Carrying Value [Member] | Senior Unsecured Notes [Member]

Senior Notes

200.0

Carrying Value [Member] | Senior Secured Notes [Member]

Senior Notes

400.0

Fair Value [Member]

Term Loan

^[1]

225.0

530.6

Fair Value [Member] | Senior Unsecured Notes [Member]

Senior Notes

^[1]

212.0

$ 198.4

Fair Value [Member] | Senior Secured Notes [Member]

Senior Notes

^[1]

$ 408.0

[1]	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Value Measurement (Fair Values Of The Company's Assets And Liabilities) (Details) - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

Cash equivalents

^[1]

$ 39.0

$ 44.9

Short-term marketable securities

^[2]

26.5

14.2

Long-term marketable securities

^[2]

18.0

Total assets

65.5

77.1

Current portion of interest rate swap agreements

^[3]

10.2

24.0

Interest rate swap agreements

^[3]

16.0

46.8

Total liabilities

26.2

70.8

Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]

Cash equivalents

^[1]

39.0

44.9

Short-term marketable securities

^[2]

26.5

14.2

Long-term marketable securities

^[2]

18.0

Total assets

65.5

77.1

Significant Other Observable Inputs (Level 2) [Member]

Current portion of interest rate swap agreements

^[3]

10.2

24.0

Interest rate swap agreements

^[3]

16.0

46.8

Total liabilities

$ 26.2

$ 70.8

[1]	Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.
[2]	Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.
[3]	Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

- Definition

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents Available-for-sale Securities which consist of all investments in certain debt and equity securities neither classified as trading or held-to-maturity securities. A debt security represents a creditor relationship with an enterprise. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities which are categorized as Available-for-sale.

+ References + Details

- Definition

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item includes currency on hand as well as demand deposits with banks or financial institutions. It also includes other kinds of accounts that have the general characteristics of demand deposits in that the Company may deposit additional funds at any time and also effectively may withdraw funds at any time without prior notice or penalty. Cash equivalents, excluding items classified as marketable securities, include short-term, highly liquid investments that are both readily convertible to known amounts of cash, and so near their maturity that they present minimal risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify under that definition. Original maturity means original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three years ago does not become a cash equivalent when its remaining maturity is three months.

+ References + Details

- Definition

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of within a year or the normal operating cycle, if longer, net of the effects of master netting arrangements.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Current Liabilities
-URI http://asc.fasb.org/extlink&oid=6509677

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41228-113958

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-Paragraph 6
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13495-108611

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FIN39-1
-Paragraph 10A, 10B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section A
-Paragraph 7
-Chapter 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 4, 17
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of after one year or beyond the normal operating cycle, if longer, net of the effects of master netting arrangements.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41228-113958

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13495-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
-Number 133
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section A
-Paragraph 7
-Chapter 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FIN39-1
-Paragraph 10A, 10B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

+ References + Details

Fair Value Measurement (Schedule Of Marketable Securities) (Details) - USD ($)
$ in Millions

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Amortized Cost Basis

$ 26.5

$ 32.2

Aggregate Fair Value

26.5

32.2

Short-Term Marketable Securities [Member]

Amortized Cost Basis

14.2

Aggregate Fair Value

14.2

Long-Term Marketable Securities [Member]

Amortized Cost Basis

18.0

Aggregate Fair Value

18.0

U.S government agency bonds [Member] | Short-Term Marketable Securities [Member]

Amortized Cost Basis

11.0

9.2

Aggregate Fair Value

$ 11.0

$ 9.2

Maturities

1 year 4 months 24 days

^[1]

2 months 12 days

U.S government agency bonds [Member] | Long-Term Marketable Securities [Member]

Amortized Cost Basis

$ 18.0

Aggregate Fair Value

$ 18.0

Maturities

1 year 9 months 18 days

Commercial Paper, Financial [Member] | Short-Term Marketable Securities [Member]

Amortized Cost Basis

$ 6.5

$ 5.0

Aggregate Fair Value

$ 6.5

$ 5.0

Maturities

2 months 12 days

^[1]

1 month 6 days

Commercial Paper, Industrial [Member] | Short-Term Marketable Securities [Member]

Amortized Cost Basis

$ 7.1

Aggregate Fair Value

$ 7.1

Maturities

^[1]

1 month 6 days

Commercial Paper, Municipal [Member] | Short-Term Marketable Securities [Member]

Amortized Cost Basis

$ 1.9

Aggregate Fair Value

$ 1.9

Maturities

^[1]

2 months 12 days

[1]

Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

- Definition

Amount of investment in debt and equity securities categorized neither as held-to-maturity nor trading.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 320
-SubTopic 10
-Section 25
-Paragraph 1
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=7534914&loc=d3e22054-111558

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 320
-SubTopic 10
-Section 45
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6871852&loc=d3e26610-111562

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 12
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15C
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 16
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 22
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 14
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 13
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15E
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Derivative Instruments And Hedging Activities (Narrative) (Details) - USD ($) $ in Millions		3 Months Ended	6 Months Ended
	Apr. 27, 2012	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011
Derivative [Line Items]
Debt obligation		$ 839.0	$ 839.0	$ 794.0
Percentage of interest rate exposure	100.00%
Loss on swap terminations		26.7	26.7
Amount outstanding related to discontinued cash flow hedges	$ 13.9
Amount expected to be amortized in the next 12 months		$ 5.1	$ 5.1
Interest Rate Swap [Member]
Derivative [Line Items]
Notional amount of terminated swap	$ 325.0
Term Loan [Member]
Derivative [Line Items]
Fixed interest rate		6.484%	6.484%
Term Loan [Member] \| NCM, LLC. [Member]
Derivative [Line Items]
Debt obligation		$ 225.0	$ 225.0
Maturity date			Feb. 13, 2015

Derivative Instruments And Hedging Activities (Schedule Of Estimated Fair Value Of Derivative Instruments) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 26.2	$ 70.8
Designated As Hedging Instrument [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	18.0
Designated As Hedging Instrument [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	8.0	35.1
Not Designated As Hedging Instruments [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	6.0
Not Designated As Hedging Instruments [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 8.0	$ 11.7

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) - Interest Rate Swap [Member] - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Derivative [Line Items]
Unrealized gain (loss) recognized in NCM, Inc's OCI (Pre-tax)	$ 26.0	$ (9.6)	$ 23.8	$ (9.6)
Realized loss recognized in interest on borrowings (Pre-tax)	$ (2.4)	$ (4.9)	$ (7.0)	$ (9.8)

- Definition

The amount of net gains and losses recognized in income during the period on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges, on derivative instruments designated and qualifying as hedging instruments in cash flow hedges, and on derivative instruments not designated as hedging instruments.

+ References + Details

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments		$ (2.0)	$ 0.4	$ (0.8)
Non Operating Expense [Member] \| Not Designated As Hedging Instruments [Member]
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments	$ (1.4)	(1.6)	(3.0)	(3.2)
Gain (loss) from change in fair value on cash flow hedges	0.8	(1.7)	1.5	(0.2)
Amortization of AOCI on discontinued cash flow hedges	(0.8)	(0.3)	(1.1)	(0.6)
Total	$ (1.4)	$ (3.6)	$ (2.6)	$ (4.0)

Segment Reporting (Narrative) (Details)	3 Months Ended		6 Months Ended
Segment Reporting (Narrative) (Details)	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting [Abstract]
Contribution of advertising revenue in consolidated revenue	92.00%	86.50%	88.60%	85.30%

Segment Reporting (Schedule Of Segment Operating Income) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.0	$ 189.2	$ 184.8
Operating costs	35.9	36.2	70.4	64.3
Selling and marketing costs	15.5	14.9	30.0	29.5
Administrative and other costs	8.4	8.4	16.6	16.9
Depreciation and amortization	5.0	4.3	9.9	8.9
OPERATING INCOME	45.3	50.2	62.3	65.2
Advertising [Member]
Segment Reporting Information [Line Items]
Revenue	101.3	98.6	167.6	157.7
Operating costs	24.2	20.7	44.7	36.3
Selling and marketing costs	13.9	12.2	25.8	23.8
Administrative and other costs	1.1	0.7	1.4	1.4
OPERATING INCOME	62.1	65.0	95.7	96.2
Fathom Events And Other [Member]
Segment Reporting Information [Line Items]
Revenue	8.8	15.4	21.6	27.1
Operating costs	6.5	10.7	15.5	18.3
Selling and marketing costs	1.0	2.0	2.8	4.1
Administrative and other costs	0.2	0.2	0.4	0.4
OPERATING INCOME	1.1	2.5	2.9	4.3
Network, Administrative And Unallocated Costs [Member]
Segment Reporting Information [Line Items]
Operating costs	5.2	4.8	10.2	9.7
Selling and marketing costs	0.6	0.7	1.4	1.6
Administrative and other costs	7.1	7.5	14.8	15.1
Depreciation and amortization	5.0	4.3	9.9	8.9
OPERATING INCOME	$ (17.9)	$ (17.3)	$ (36.3)	$ (35.3)

Segment Reporting (Summary Of Revenue by Category) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.0	$ 189.2	$ 184.8
National Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	71.9	67.7	117.5	106.0
Founding Member Advertising Revenue from Beverage Concessionaire Agreements [Member]
Segment Reporting Information [Line Items]
Revenue	10.1	10.7	19.9	18.9
Local Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	19.3	20.2	30.2	32.8
Fathom Consumer Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	8.5	12.1	18.1	20.0
Fathom Business Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	$ 0.3	$ 3.3	$ 3.5	$ 7.1

Subsequent Events (Details) - USD ($) $ / shares in Units, $ in Millions	6 Months Ended
	Jun. 28, 2012	Aug. 02, 2012
Subsequent Events [Abstract]
Dividends payable, date declared	Aug. 02, 2012
Cash dividend declared, per share		$ 0.22
Cash dividends declared		$ 12
Dividends payable, date of record	Aug. 16, 2012
Dividends payable, date to be paid	Aug. 30, 2012