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Receivables, net of allowance of $4.5 and $4.3, respectively

22.2

14.2

126.0

98.6

Prepaid expenses

2.9

1.8

Income tax receivable

6.4

Deferred tax assets

4.2

3.5

Total current assets

221.9

184.0

NON-CURRENT ASSETS:

Property and equipment, net of accumulated depreciation of $61.1 and $54.8, respectively

26.1

24.6

Intangible assets, net of accumulated amortization of $29.5 and $20.8, respectively

283.3

274.9

Deferred tax assets, net of valuation allowance of $3.2 and $3.2, respectively

278.9

305.3

Debt issuance costs, net of accumulated amortization of $11.9 and $9.8, respectively

16.5

12.6

Other investment

0.8

0.2

Long-term marketable securities

18.0

Other long-term assets

0.5

0.6

Total non-current assets

606.1

636.2

TOTAL ASSETS

828.0

820.2

LIABILITIES AND EQUITY/(DEFICIT)

Amounts due to founding members

35.1

22.0

Payable to founding members under tax sharing agreement

19.0

21.6

Accrued expenses

20.2

16.5

Income tax payable

3.6

Current portion of interest rate swap agreements

^[1]

10.5

24.0

Accrued payroll and related expenses

11.4

10.6

Accounts payable (including $1.4 and $0.9 to related party affiliates, respectively)

14.7

14.3

Deferred revenue

3.2

2.9

Deferred tax liability

0.2

0.1

Total current liabilities

114.3

115.6

NON-CURRENT LIABILITIES:

Borrowings

850.0

794.0

Deferred tax liability

53.4

57.0

Payable to founding members under tax sharing agreement

143.9

153.6

Interest rate swap agreements

^[1]

14.1

46.8

Total non-current liabilities

1,061.4

1,051.4

Total liabilities

1,175.7

1,167.0

COMMITMENTS AND CONTINGENCIES (NOTE 6)

EQUITY/(DEFICIT):

Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively

Common stock, $0.01 par value; 175,000,000 shares authorized, 54,466,410 and 53,934,605 issued and outstanding, respectively

0.5

Additional paid in capital (deficit)

(368.3)

(376.2)

Retained earnings (distributions in excess of earnings)

(57.7)

(34.9)

Accumulated other comprehensive loss

(7.3)

(17.3)

Total NCM, Inc. stockholders' equity/(deficit)

(432.8)

(427.9)

Noncontrolling interests

85.1

81.1

Total equity/(deficit)

(347.7)

(346.8)

TOTAL LIABILITIES AND EQUITY

$ 828.0

$ 820.2

[1]

Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. The interest rate swap agreements are valued using third party broker quotes. The value of the Company’s interest rate swap agreements is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Refer to Note 8-Derivative Instruments and Hedging Activities.

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Millions	Sep. 27, 2012	Dec. 29, 2011
Condensed Consolidated Balance Sheets [Abstract]
Allowance for doubtful accounts receivable	$ 4.5	$ 4.3
Accumulated depreciation, property and equipment	61.1	54.8
Accumulated amortization, intangible assets	29.5	20.8
Valuation allowance, deferred tax assets	3.2	3.2
Accumulated amortization, debt issuance costs	11.9	9.8
Accounts payable, related parties	$ 1.4	$ 0.9
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares authorized	175,000,000	175,000,000
Common stock, shares issued	54,466,410	53,934,605
Common stock, shares outstanding	54,466,410	53,934,605

Condensed Consolidated Statements Of Income - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
REVENUE:
Advertising (including revenue from founding members of $10.0, $10.6, $30.0 and $29.6, respectively)	$ 138.0	$ 127.2	$ 305.6	$ 284.9
Fathom Events	5.7	8.8	27.3	35.9
Total	143.7	136.0	332.9	320.8
OPERATING EXPENSES:
Advertising operating costs (including $1.4, $1.2, $3.1 and $2.4 to related party affiliates, respectively)	11.0	8.4	23.7	17.8
Fathom Events operating costs (including $1.0, $2.1, $4.2 and $6.9 to founding members, respectively)	4.5	6.4	20.0	24.7
Network costs	5.1	4.6	15.3	14.3
Theatre access fees-founding members	16.3	15.2	48.3	42.1
Selling and marketing costs (including $0.4, $0.3, $0.8 and $0.9 to founding members, respectively)	15.7	15.6	45.7	45.1
Administrative and other costs	8.0	6.7	24.6	23.6
Depreciation and amortization	5.0	5.1	14.9	14.0
Total	65.6	62.0	192.5	181.6
OPERATING INCOME	78.1	74.0	140.4	139.2
NON-OPERATING EXPENSES:
Interest on borrowings	14.3	13.9	42.7	35.3
Interest income	(0.1)	(0.1)	(0.3)	(0.2)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	4.1	2.4	11.1	10.9
Change in derivative fair value	0.6	1.9	0.2	2.7
Loss on swap terminations			26.7
Other non-operating expense		1.5	2.4	1.5
Total	18.9	19.6	82.8	50.2
INCOME BEFORE INCOME TAXES	59.2	54.4	57.6	89.0
Income tax expense	10.2	8.5	8.8	13.2
CONSOLIDATED NET INCOME	49.0	45.9	48.8	75.8
Less: Net income attributable to noncontrolling interests	32.3	29.1	34.9	51.0
NET INCOME ATTRIBUTABLE TO NCM, INC.	$ 16.7	$ 16.8	$ 13.9	$ 24.8
EARNINGS PER NCM, INC. COMMON SHARE:
Basic	$ 0.31	$ 0.31	$ 0.26	$ 0.46
Diluted	$ 0.30	$ 0.31	$ 0.25	$ 0.45
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	54,451,200	53,924,656	54,344,944	53,842,731
Diluted	55,179,666	54,703,663	55,005,678	54,644,814

Condensed Consolidated Statements Of Income (Parenthetical) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Revenue from founding members	$ 10.0	$ 10.6	$ 30.0	$ 29.6
Costs to founding members/related party affiliates	1.4	1.2	3.1	2.4
Operating Cost [Member]
Costs to founding members/related party affiliates	1.4	1.2	3.1	2.4
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	1.0	2.1	4.2	6.9
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 0.4	$ 0.3	$ 0.8	$ 0.9

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

Condensed Consolidated Statements Of Comprehensive Income - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Condensed Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET INCOME, NET OF TAX	$ 49.0	$ 45.9	$ 48.8	$ 75.8
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain (loss) on cash flow hedges, net of tax	1.7	(3.8)	26.8	(3.6)
CONSOLIDATED COMPREHENSIVE INCOME	50.7	42.1	75.6	72.2
Less: Comprehensive income attributable to noncontrolling interests	33.4	26.7	51.8	48.7
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$ 17.3	$ 15.4	$ 23.8	$ 23.5

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the reporting entity. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, but excludes any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 19
-URI http://asc.fasb.org/extlink&oid=7656940&loc=SL4569616-111683

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
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-Section 55
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-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591552-111686

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1A
-Subparagraph (a),(c)
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Section 55
-Paragraph 4J
-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591551-111686

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 29
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
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-Number 51
-Paragraph 38
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
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-Number 51
-Paragraph A1, A4, A5
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Condensed Consolidated Statements Of Cash Flows $ in Millions	9 Months Ended
	Sep. 27, 2012 USD ($)	Sep. 29, 2011 USD ($)
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net income	$ 48.8	$ 75.8
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	13.3	9.5
Depreciation and amortization	14.9	14.0
Non-cash share-based compensation	7.6	8.1
Excess tax benefit from share-based compensation	(0.1)	(0.2)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	11.1	10.9
Net unrealized loss on hedging transactions	0.2	2.7
Amortization of debt issuance costs	2.1	1.7
Write-off of debt issuance costs	2.5	1.5
Loss on swap terminations	26.7
Other non-cash operating activities		(0.1)
Payment for swap terminations	(40.2)
Changes in operating assets and liabilities:
Receivables, net	(28.0)	3.6
Accounts payable and accrued expenses	4.8	(0.5)
Amounts due to founding members	1.4	0.4
Payment to founding members under tax sharing agreement	(18.2)	(18.0)
Income taxes and other	(13.9)	(0.4)
Other, net	(0.8)
Net cash provided by operating activities	32.2	109.0
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(7.6)	(9.0)
Purchases of marketable securities	(37.4)	(31.0)
Proceeds from sale and maturities of marketable securities	47.5	25.5
Payment from founding members for intangible assets	0.2
Purchases of intangible assets from an affiliate	(7.2)	(14.7)
Net cash used in investing activities	(4.5)	(29.2)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(36.7)	(33.4)
Proceeds from borrowings	491.0	298.0
Repayments of borrowings	(435.0)	(300.3)
Payment of debt of issuance costs	(8.5)	(9.1)
Founding member integration payments		1.9
Distributions to founding members	(44.2)	(53.6)
Excess tax benefit from share-based compensation	0.1	0.2
Proceeds from stock option exercises	2.1	4.2
Repurchase of stock for restricted stock tax withholding	(2.2)	(0.4)
Net cash used in financing activities	(33.4)	(92.5)
CHANGE IN CASH AND CASH EQUIVALENTS	(5.7)	(12.7)
CASH AND CASH EQUIVALENTS:
Beginning of period	65.9	74.4
End of period	60.2	61.7
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity (equity returned)	10.1	(5.5)
Increase in dividends not requiring cash in the period		0.7
Increase in cost method investment	0.6
Supplemental disclosure of cash flow information:
Cash paid for interest	33.7	30.0
Cash paid for income taxes	$ 5.1	$ 4.3

Condensed Consolidated Statements Of Equity/(Deficit) - USD ($) $ in Millions	Common Stock [Member]	Additional Paid in Capital (Deficit) [Member]	Retained Earnings (Distribution in Excess of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 30, 2010	$ 0.5	$ (373.3)	$ (20.5)	$ (17.5)	$ 92.4	$ (318.4)
Distributions to founding members/members					(60.9)	(60.9)
Subsidiary equity issued/returned for purchase of intangible asset		(2.7)			(2.8)	(5.5)
Income tax and other impacts of subsidiary ownership changes		(13.7)		(0.2)	2.2	(11.7)
Comprehensive income, net of tax			24.8	(1.3)	48.7	72.2
Share-based compensation issued		3.8				3.8
Share-based compensation expense/capitalized		6.5			1.7	8.2
Excess tax benefit from share-based compensation		0.2				0.2
Cash dividends declared			(34.1)			(34.1)
Balance at Sep. 29, 2011	0.5	(379.2)	(29.8)	(19.0)	81.3	(346.2)
Balance at Dec. 29, 2011	0.5	(376.2)	(34.9)	(17.3)	81.1	(346.8)
Distributions to founding members/members					(55.9)	(55.9)
Subsidiary equity issued/returned for purchase of intangible asset		4.9			5.2	10.1
Income tax and other impacts of subsidiary ownership changes		(2.6)		0.1	1.0	(1.5)
Comprehensive income, net of tax			13.9	9.9	51.8	75.6
Share-based compensation issued		(0.1)				(0.1)
Share-based compensation expense/capitalized		5.8			1.9	7.7
Excess tax benefit from share-based compensation		(0.1)				(0.1)
Cash dividends declared			(36.7)			(36.7)
Balance at Sep. 27, 2012	$ 0.5	$ (368.3)	$ (57.7)	$ (7.3)	$ 85.1	$ (347.7)

This element represents the amount of recognized equity-based compensation during the period, that is, the amount recognized as expense in the income statement (or as asset if compensation is capitalized). Alternate captions include the words "stock-based compensation".

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
-Section 35
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6415241&loc=d3e4534-113899

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-Section 50
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Section 55
-Paragraph 12
-URI http://asc.fasb.org/extlink&oid=6576910&loc=d3e11149-113907

Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-URI http://asc.fasb.org/extlink&oid=6576910&loc=d3e11178-113907

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
-Paragraph 64
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
-Paragraph 39
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

Value of stock (or other type of equity) issued during the period as a result of any equity-based compensation plan other than an employee stock ownership plan (ESOP), net of stock value of such awards forfeited. Stock issued could result from the issuance of restricted stock, the exercise of stock options, stock issued under employee stock purchase plans, and/or other employee benefit plans.

Amount of stockholders' equity (deficit), net of receivables from officers, directors, owners, and affiliates of the entity, attributable to both the parent and noncontrolling interests. Amount excludes temporary equity. Alternate caption for the concept is permanent equity.

Related-Party Transactions

Condensed Consolidated Statements Of Equity/(Deficit) (Parenthetical) - $ / shares	9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011
Condensed Consolidated Statements Of Equity/(Deficit) [Abstract]
Cash dividend declared, per share	$ 0.66	$ 0.62

The Company

9 Months Ended

Sep. 27, 2012

The Company [Abstract]

The Company

1. the company

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), an LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under network affiliate agreements referred to in this document as “network affiliates”, which expire at various dates.

At September 27, 2012, NCM LLC had 111,997,986 common membership units outstanding, of which 54,466,410 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events by winding down its Fathom Business Events division, to place more focus on the Fathom Consumer Events division. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long-term Fathom clients, or if requested by the founding members or to support events staged for NCM’s major advertising clients.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation, interest rate swaps and income taxes. Actual results could differ from those estimates.

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Events is an operating segment under ASC 280, but does not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.

Concentration of Credit Risk and Significant Customers— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. At September 27, 2012, there were two customers representing approximately 10.3% and 14.1%, respectively, of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of total revenue. During the three months ended September 27, 2012, the Company had one customer which accounted for 14.0% of revenue.

Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and nine months ended September 27, 2012, 19,328 and 222,090 stock options were exercised at a weighted average exercise price of $15.23 and $15.20 per share, respectively. During the three and nine months ended September 27, 2012, 1,000 and 440,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The following table presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):


	Nine Months Ended
	September 27, 2012		September 29, 2011
Net income attributable to NCM, Inc.	$	13.9	$	24.8
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		(13.7)
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	16.2	$	8.4

Income Taxes—Income taxes are accounted for under the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which differences are expected to be recovered or settled pursuant to the provisions of ASC 740 Income Taxes. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date.

The Company records a valuation allowance if it is deemed more likely than not that all or a portion of its deferred income tax assets will not be realized, which will be assessed on an on-going basis. In addition, income tax rules and regulations are subject to interpretation and the application of those rules and regulations require judgment by the Company and may be challenged by the taxation authorities. The Company follows ASC 740-10-25, which requires the use of a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return and disclosures regarding uncertainties in income tax positions. Only tax positions that meet the more likely than not recognition threshold are recognized.

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

Earnings Per Share

9 Months Ended

Sep. 27, 2012

Earnings Per Share [Abstract]

Earnings Per Share

2. earnings per share

Basic earnings per share are computed on the basis of the weighted average number of common shares outstanding. Diluted earnings per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted earnings per NCM, Inc. share are as follows:


	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Net income attributable to NCM, Inc. (in millions)	$	16.7	$	16.8	$	13.9	$	24.8
Weighted average shares outstanding:
Basic		54,451,200		53,924,656		54,344,944		53,842,731
Add: Dilutive effect of stock options and restricted stock		728,466		779,007		660,734		802,083
Diluted		55,179,666		54,703,663		55,005,678		54,644,814
Earnings per NCM, Inc. share:
Basic	$	0.31	$	0.31	$	0.26	$	0.46
Diluted	$	0.30	$	0.31	$	0.25	$	0.45

The effect of the 57,531,576; 56,879,964; 57,347,788 and 56,970,996 exchangeable NCM LLC common units held by the founding members for the quarters ended September 27, 2012 and September 29, 2011 and the nine months ended September 27, 2012 and September 29, 2011, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. In addition, there were 100,754 and 21,276 stock options and non-vested (restricted) shares for the quarters ended September 27, 2012 and September 29, 2011, and 166,943 and 105,403 stock options and non-vested (restricted) shares for the nine months ended September 27, 2012 and September 29, 2011, respectively, excluded from the calculation as they were antidilutive, primarily because exercise prices were above the average market value. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

Intangible Assets	9 Months Ended
Intangible Assets	Sep. 27, 2012
Intangible Assets [Abstract]
Intangible Assets	3. intangible assets In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the past year. During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012, as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC for 2010 attendance, which reduced the net intangible asset by $5.5 million during the first quarter of 2011. The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. In addition, the Company records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. The Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

Related-Party Transactions

9 Months Ended

Sep. 27, 2012

4. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):



Included in the Condensed Consolidated Statements of Income:	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.0	$	10.5	$	29.9	$	29.4
Advertising inventory revenue (included in Advertising revenue) (2)		-		0.1		0.1		0.2
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		0.8		1.5		3.8		6.0
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (4)		0.2		0.6		0.4		0.9
Theatre access fee (5)		16.3		15.2		48.3		42.1
Purchase of movie tickets and concession products (included in Selling and marketing costs) (4)		0.4		0.3		0.8		0.9

(1)

For the quarters and nine months ended September 27, 2012 and September 29, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA at a 30 second equivalent cost per thousand (“CPM”).

(2)	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

(5)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.



Included in the Condensed Consolidated Balance Sheets:	As of September 27, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		19.0		21.6
Long-term payable to founding members under tax sharing agreement (2)		143.9		153.6

(1)

On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(2)	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the quarters ended September 27, 2012 and September 29, 2011 and the nine months ended September 27, 2012 and September 29, 2011 are as follows (in millions):



	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
AMC	$	10.1	$	10.1	$	16.8	$	18.6
Cinemark		10.7		10.1		17.6		18.7
Regal		12.9		12.8		21.5		23.6
NCM, Inc.		32.1		31.3		53.0		57.7
Total	$	65.8	$	64.3	$	108.9	$	118.6

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended September 27, 2012 of $33.7 million is included in amounts due to founding members on the condensed consolidated balance sheets at September 27, 2012 and will be made in the fourth quarter of 2012.

Amounts due to founding members at September 27, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.5	$	0.9	$	2.0
Cost and other reimbursement		(0.2)		(0.3)		(0.1)		(0.6)
Distributions payable		10.1		10.7		12.9		33.7
Total	$	10.5	$	10.9	$	13.7	$	35.1

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates — NCM LLC enters into network affiliate agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of advertising operating costs in the Condensed Consolidated Statements of Income between the Company and its related party affiliates (in millions):




Related Party Affiliate	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Starplex (1)	$	1.2	$	1.0	$	2.5	$	2.1
Showplex (2)		0.1		0.1		0.3		0.1
Other (3)		0.1		0.1		0.3		0.2
Total	$	1.4	$	1.2	$	3.1	$	2.4

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Condensed Consolidated Balance Sheets (in millions):




Related Party Affiliate	As at September 27, 2012		As at December 29, 2011
Starplex (1)	$	1.1	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.2		0.1
Total	$	1.4	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3)	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 850
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6457730&loc=d3e39603-107864

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 850
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-Section 50
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Topic 850
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(k))
-URI http://asc.fasb.org/extlink&oid=6881521&loc=d3e23780-122690

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 850
-SubTopic 10
-Section 50
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=6457730&loc=d3e39691-107864

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph b
-Article 3A

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Paragraph k
-Article 4

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 57
-Paragraph 1-4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Borrowings

9 Months Ended

Sep. 27, 2012

Borrowings [Abstract]

Borrowings

5. BORROWINGS

The following table summarizes NCM LLC’s total outstanding debt as of September 27, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:



	Outstanding Balance as of
Borrowings ($ in millions)	September 27, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolving Credit Facility	$	25.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	850.0	$	794.0

(a) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolving credit facility and term loan are described below.

Senior Secured Credit Facility— NCM LLC’s senior secured credit facility consists of a $119.0 million revolving credit facility and a $225.0 million term loan. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolving Credit Facility— The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $119.0 million. The unused line fee is 0.50% per annum. Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of the revolving credit facility amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014. On April 27, 2012, the Company entered into an amendment to its senior secured credit facility (the “Amendment”) which resulted in the maturity of the remaining $105.0 million available under the revolving credit facility to be extended to April 27, 2017, subject to acceleration if the term loan under the credit facility is not repaid, refinanced or extended by December 31, 2014. The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

Borrowings under the revolving credit facility bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit agreement). In connection with the Amendment, the applicable margins on the $105.0 million portion of the revolving credit facility increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolving credit facility remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolving credit facility as of September 27, 2012 was 2.55%.

Term Loan— The term loan bears interest at the Company’s option of either the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 0.50%. The interest rate on the term loan was lowered from the LIBOR index plus 1.75% and the base rate plus 0.75% in the first quarter of 2011 due to an upgrade in the corporate credit rating by the credit agencies specified in the facility. The weighted-average interest rate on the term loan as of September 27, 2012 was 1.90% without giving effect to the interest rate swaps. As of September 27, 2012, interest rate swaps resulted in the entire $225.0 million term loan having a fixed annual interest rate of 6.484% (both those accounted for as hedges and those that are not). Interest payments are made quarterly. See Note 8- Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps. In connection with the Amendment and the private placement of $400.0 million of Senior Secured Notes (defined below) on April 27, 2012, the Company paid down its term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million. During the nine months ended September 27, 2012, the Company recorded a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance at September 27, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 times on a quarterly basis. In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of September 27, 2012, the Company’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021— On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”) for which the exchange offering was completed on September 22, 2011. The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of September 27, 2012.

Senior Secured Notes due 2022— On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”) for which the Company expects the exchange offering to be completed in November 2012. The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which the Company was in compliance as of September 27, 2012.

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

Commitments and Contingencies	9 Months Ended
Commitments and Contingencies	Sep. 27, 2012
Commitments and Contingencies [Abstract]
Commitments and Contingencies	6. COMMITMENTS AND CONTINGENCIES Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows. Minimum Revenue Guarantees― As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $34.4 million over the remaining terms of the network affiliate agreements. As of September 27, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate. Income Taxes― The Company is subject to taxation in the U.S. and various states. NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM, Inc.’s initial public offering, (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with, and has contested, the IRS’ positions. NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process. It is reasonably possible that, should the IRS prevail, the Company may be required to pay additional amounts to the founding members under the tax receivable agreement which would be offset by refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein. As of September 27, 2012 and December 29, 2011, there was no material liability or expense for the periods then ended recorded for payment of interest and penalties associated with uncertain tax positions or material unrecognized tax positions and the Company’s unrecognized tax benefits were not material.

The entire disclosure for commitments and contingencies.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6449706&loc=d3e16207-108621

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 460
-SubTopic 10
-Section 50
-Paragraph 8
-URI http://asc.fasb.org/extlink&oid=6398077&loc=d3e12565-110249

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Interpretation (FIN)
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 9, 10, 11, 12
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Fair Value Measurement

9 Months Ended

Sep. 27, 2012

Fair Value Measurement [Abstract]

Fair Value Measurement

7. Fair Value Measurement

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:



	As of September 27, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.1	$	550.0	$	530.6
Senior Unsecured Notes		200.0		218.5		200.0		198.4
Senior Secured Notes		400.0		420.0		-		-

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated as of September 27, 2012 or December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of September 27, 2012 and December 29, 2011, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):


			Fair Value Measurements at Reporting Date Using
	As of September 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	51.4	$	23.0	$	28.4	$	-
Short-term marketable securities (2)		22.2		11.0		11.2		-
Total assets	$	73.6	$	34.0	$	39.6	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.5	$	-	$	10.5	$	-
Interest rate swap agreements (3)		14.1		-		14.1		-
Total liabilities	$	24.6	$	-	$	24.6	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)	Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2)

Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds and commercial paper are valued using third party broker quotes. The value of the Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are generally classified as Level 1 given the active market for these securities; however if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. For the quarters and nine months ended September 27, 2012 and September 29, 2011, there was an inconsequential amount of net realized losses recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of September 27, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

(3)

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of September 27, 2012 and December 29, 2011 are as follows:



	As of September 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.1
Short-term commercial paper:
Financial		7.7		7.7	0.4
Utility		2.5		2.5	0.1
Municipal		1.0		1.0	0.3
Total marketable securities	$	22.2	$	22.2


.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

____________

(1)

Maturities— Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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Reference 12: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
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-Name Statement of Financial Accounting Standard (FAS)
-Number 107
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Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

9 Months Ended

Sep. 27, 2012

Derivative Instruments And Hedging Activities

8. derivative instruments and hedging activities

As of September 27, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):


		Fair Value of Derivative Liability as of
	Balance Sheet Location	September 27, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.2	$	18.0
Interest rate swap agreements	Other Liabilities		7.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.3		6.0
Interest rate swap agreements	Other Liabilities		7.1		11.7
Total derivatives		$	24.6	$	70.8

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the $225.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting the Company’s variable rate term loan to a fixed rate of 6.484% and the term of the swaps coincides with the term loan maturity date of February 13, 2015.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remains hedged at 6.484%. Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in Accumulated Other Comprehensive Income (“AOCI”) related to those interest rate swaps into earnings. For the nine months ended September 27, 2012, the Company recorded a loss in its Condensed Consolidated Statements of Income of approximately $26.7 million related to the partial swap terminations.

The swaps were terminated ratably among the four counterparties, however, the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan. If after the partial swap terminations, an interest rate swap remained outstanding and the underlying term loan designated for cash flow hedge accounting was paid down, cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable of occurring. Any future changes to the fair value of these interest rate swaps will be recorded as a change in derivative fair value in the Condensed Consolidated Statements of Income.

The Company also discontinued cash flow hedge accounting for swaps in which the Company partially terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period. As of April 27, 2012, there was approximately $13.9 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions remain probable of occurring, and will be amortized in the Condensed Consolidated Statements of Income over the remaining term or February 13, 2015. The Company estimates approximately $5.1 million will be amortized to change in derivative fair value in the Condensed Consolidated Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty. In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI of $3.5 million was reclassified into earnings during the second quarter of 2012.

For the interest rate swaps that were partially terminated and still have remaining amounts outstanding under the interest rate swap agreements and the underlying term loan remains outstanding, the Company has continued to elect cash flow hedge accounting. Since the instruments were determined to be effective at September 27, 2012 and December 29, 2011, changes to the fair value of the interest rate swaps were recorded within Other Comprehensive Income. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

The effect of derivative instruments with cash flow hedge accounting on the condensed consolidated financial statements for the quarters ended September 27, 2012 and September 29, 2011 and nine months ended September 27, 2012 and September 29, 2011 were as follows (in millions):



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Nine Months Ended				Quarters Ended				Nine Months Ended
	September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011
Interest Rate Swaps	$	0.8	$	(9.8)	$	24.6	$	(19.4)	$	(1.3)	$	(5.2)	$	(8.3)	$	(15.0)

The effect of derivatives not designated as hedging instruments under ASC 815 on the consolidated financial statements for the quarters ended September 27, 2012 and September 29, 2011 and nine months ended September 27, 2012 and September 29, 2011 were as follows (in millions):



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Nine Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.3)	$	(1.8)	$	(4.3)	$	(5.0)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.7		(1.6)		2.2		(1.8)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(1.3)		(0.3)		(2.4)		(0.9)
Total		$	(1.9)	$	(3.7)	$	(4.5)	$	(7.7)

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

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Segment Reporting

9 Months Ended

Sep. 27, 2012

Segment Reporting [Abstract]

Segment Reporting

9. segment reporting

Advertising revenue accounted for 96.0%, 93.5%, 91.8% and 88.8% of consolidated revenue for the quarters ended September 27, 2012 and September 29, 2011, and the nine months ended September 27, 2012 and September 29, 2011, respectively. The following tables present revenue less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.



	Quarter Ended September 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	138.0	$	5.7	$	-	$	143.7
Operating costs		27.3		4.5		5.1		36.9
Selling and marketing costs		14.7		0.5		0.5		15.7
Administrative and other costs		0.7		0.2		7.1		8.0
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	95.3	$	0.5	$	(17.7)	$	78.1



	Quarter Ended September 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	127.2	$	8.8	$	-	$	136.0
Operating costs		23.6		6.4		4.6		34.6
Selling and marketing costs		13.2		2.2		0.2		15.6
Administrative and other costs		0.7		0.2		5.8		6.7
Depreciation and amortization		-		-		5.1		5.1
Operating income (loss)	$	89.7	$	-	$	(15.7)	$	74.0



	Nine Months Ended September 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	305.6	$	27.3	$	-	$	332.9
Operating costs		72.0		20.0		15.3		107.3
Selling and marketing costs		40.5		3.3		1.9		45.7
Administrative and other costs		2.1		0.6		21.9		24.6
Depreciation and amortization		-		-		14.9		14.9
Operating income (loss)	$	191.0	$	3.4	$	(54.0)	$	140.4



	Nine Months Ended September 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	284.9	$	35.9	$	-	$	320.8
Operating costs		59.9		24.7		14.3		98.9
Selling and marketing costs		37.0		6.3		1.8		45.1
Administrative and other costs		2.1		0.6		20.9		23.6
Depreciation and amortization		-		-		14.0		14.0
Operating income (loss)	$	185.9	$	4.3	$	(51.0)	$	139.2

The following is a summary of revenues by category (in millions):



	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
National advertising revenue	$	104.8	$	92.2	$	222.3	$	198.2
Local advertising revenue		23.2		24.5		53.4		57.3
Founding member advertising revenue from beverage concessionaire agreements		10.0		10.5		29.9		29.4
Fathom Consumer revenue		4.9		4.4		23.0		24.4
Fathom Business revenue		0.8		4.4		4.3		11.5
Total revenue	$	143.7	$	136.0	$	332.9	$	320.8

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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-Section 50
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Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Schedule Of Earnings Per Share, Basic And Diluted

Subsequent Events	9 Months Ended
Subsequent Events	Sep. 27, 2012
Subsequent Events [Abstract]
Subsequent Events	10. SUBSEQUENT EVENTS On October 30, 2012, the Company declared a cash dividend of $0.22 per share (approximately $12.0 million) on each share of the Company’s common stock (including outstanding restricted stock which will accrue dividends until the shares vest) to stockholders of record on November 15, 2012 to be paid on November 29, 2012.

The Company (Policy)	9 Months Ended
The Company (Policy)	Sep. 27, 2012
The Company [Abstract]
Basis Of Presentation	Basis of Presentation The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.
Estimates	Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation, interest rate swaps and income taxes. Actual results could differ from those estimates.
Reclassifications	Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.
Segment Reporting	Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Events is an operating segment under ASC 280, but does not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.
Concentration Of Credit Risk And Significant Customers	Concentration of Credit Risk and Significant Customers— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. At September 27, 2012, there were two customers representing approximately 10.3% and 14.1%, respectively, of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of total revenue. During the three months ended September 27, 2012, the Company had one customer which accounted for 14.0% of revenue.
Share-Based Compensation	Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and nine months ended September 27, 2012, 19,328 and 222,090 stock options were exercised at a weighted average exercise price of $15.23 and $15.20 per share, respectively. During the three and nine months ended September 27, 2012, 1,000 and 440,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.
Consolidation	Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.
Income Taxes	Income Taxes—Income taxes are accounted for under the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which differences are expected to be recovered or settled pursuant to the provisions of ASC 740 Income Taxes. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date. The Company records a valuation allowance if it is deemed more likely than not that all or a portion of its deferred income tax assets will not be realized, which will be assessed on an on-going basis. In addition, income tax rules and regulations are subject to interpretation and the application of those rules and regulations require judgment by the Company and may be challenged by the taxation authorities. The Company follows ASC 740-10-25, which requires the use of a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return and disclosures regarding uncertainties in income tax positions. Only tax positions that meet the more likely than not recognition threshold are recognized.
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

The Company (Tables)

9 Months Ended

Sep. 27, 2012

The Company [Abstract]

Changes In Equity


	Nine Months Ended
	September 27, 2012		September 29, 2011
Net income attributable to NCM, Inc.	$	13.9	$	24.8
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		(13.7)
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	16.2	$	8.4

Earnings Per Share (Tables)

9 Months Ended

Sep. 27, 2012

Earnings Per Share [Abstract]


	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Net income attributable to NCM, Inc. (in millions)	$	16.7	$	16.8	$	13.9	$	24.8
Weighted average shares outstanding:
Basic		54,451,200		53,924,656		54,344,944		53,842,731
Add: Dilutive effect of stock options and restricted stock		728,466		779,007		660,734		802,083
Diluted		55,179,666		54,703,663		55,005,678		54,644,814
Earnings per NCM, Inc. share:
Basic	$	0.31	$	0.31	$	0.26	$	0.46
Diluted	$	0.30	$	0.31	$	0.25	$	0.45

Related-Party Transactions (Tables)

9 Months Ended

Sep. 27, 2012

Schedule Of Mandatory Distributions to Members



	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
AMC	$	10.1	$	10.1	$	16.8	$	18.6
Cinemark		10.7		10.1		17.6		18.7
Regal		12.9		12.8		21.5		23.6
NCM, Inc.		32.1		31.3		53.0		57.7
Total	$	65.8	$	64.3	$	108.9	$	118.6

Schedule Of Amounts Due To Founding Members



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.5	$	0.9	$	2.0
Cost and other reimbursement		(0.2)		(0.3)		(0.1)		(0.6)
Distributions payable		10.1		10.7		12.9		33.7
Total	$	10.5	$	10.9	$	13.7	$	35.1

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates [Member]

Schedule Of Related Party Transactions




Related Party Affiliate	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Starplex (1)	$	1.2	$	1.0	$	2.5	$	2.1
Showplex (2)		0.1		0.1		0.3		0.1
Other (3)		0.1		0.1		0.3		0.2
Total	$	1.4	$	1.2	$	3.1	$	2.4

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Condensed Consolidated Balance Sheets (in millions):




Related Party Affiliate	As at September 27, 2012		As at December 29, 2011
Starplex (1)	$	1.1	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.2		0.1
Total	$	1.4	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3)	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Founding Members [Member]

Schedule Of Related Party Transactions



Included in the Condensed Consolidated Statements of Income:	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.0	$	10.5	$	29.9	$	29.4
Advertising inventory revenue (included in Advertising revenue) (2)		-		0.1		0.1		0.2
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		0.8		1.5		3.8		6.0
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (4)		0.2		0.6		0.4		0.9
Theatre access fee (5)		16.3		15.2		48.3		42.1
Purchase of movie tickets and concession products (included in Selling and marketing costs) (4)		0.4		0.3		0.8		0.9

(1)

(2)	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

(5)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.



Included in the Condensed Consolidated Balance Sheets:	As of September 27, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		19.0		21.6
Long-term payable to founding members under tax sharing agreement (2)		143.9		153.6

(1)

(2)	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

Tabular disclosure of incentive payments in cash or stock or units paid during the accounting period to managing members or general partners of a limited liability corporation or limited partnership, as governed by the operating or partnership agreement. Disclosure may include identification of recipient, payments made, minimum distribution level, date payments are received, distributions per unit and per year, subsequent distribution amount and date.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 72
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163672-159010

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
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-Paragraph 103
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 9
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 2
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Schedule Of Outstanding Debt

Borrowings (Tables)

9 Months Ended

Sep. 27, 2012

Borrowings [Abstract]



	Outstanding Balance as of
Borrowings ($ in millions)	September 27, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolving Credit Facility	$	25.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	850.0	$	794.0

(a) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolving credit facility and term loan are described below.

Fair Value Measurement (Tables)

9 Months Ended

Sep. 27, 2012

Fair Value Measurement [Abstract]

Estimated Fair Values Of Company's Financial Instruments



	As of September 27, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.1	$	550.0	$	530.6
Senior Unsecured Notes		200.0		218.5		200.0		198.4
Senior Secured Notes		400.0		420.0		-		-

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities


			Fair Value Measurements at Reporting Date Using
	As of September 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	51.4	$	23.0	$	28.4	$	-
Short-term marketable securities (2)		22.2		11.0		11.2		-
Total assets	$	73.6	$	34.0	$	39.6	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.5	$	-	$	10.5	$	-
Interest rate swap agreements (3)		14.1		-		14.1		-
Total liabilities	$	24.6	$	-	$	24.6	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)	Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2)

(3)

Schedule Of Marketable Securities



	As of September 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.1
Short-term commercial paper:
Financial		7.7		7.7	0.4
Utility		2.5		2.5	0.1
Municipal		1.0		1.0	0.3
Total marketable securities	$	22.2	$	22.2


.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

____________

(1)

Tabular disclosure of available-for-sale securities which includes, but is not limited to, changes in the cost basis and fair value, fair value and gross unrealized gain (loss), fair values by type of security, contractual maturity and classification, amortized cost basis, contracts to acquire securities to be accounted for as available-for-sale, debt maturities, transfers to trading, change in net unrealized holding gain (loss) net of tax, continuous unrealized loss position fair value, aggregate losses qualitative disclosures, other than temporary impairment (OTTI) losses or other disclosures related to available for sale securities.

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-Name Statement of Financial Accounting Standard (FAS)
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Tabular disclosure of the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments, assets, and liabilities. Such certain disclosures about the financial instruments, assets, and liabilities include: (1) the fair value of the required items together with their carrying amounts (as appropriate) and (2) the methodology and assumptions used in developing such estimates of fair value.

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Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities (Tables)

9 Months Ended

Sep. 27, 2012

Schedule Of Estimated Fair Value Of Derivative Instruments


		Fair Value of Derivative Liability as of
	Balance Sheet Location	September 27, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.2	$	18.0
Interest rate swap agreements	Other Liabilities		7.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.3		6.0
Interest rate swap agreements	Other Liabilities		7.1		11.7
Total derivatives		$	24.6	$	70.8

Schedule Of The Effect Of Derivatives On The Financial Statements



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Nine Months Ended				Quarters Ended				Nine Months Ended
	September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011
Interest Rate Swaps	$	0.8	$	(9.8)	$	24.6	$	(19.4)	$	(1.3)	$	(5.2)	$	(8.3)	$	(15.0)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Nine Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	September 27, 2012		September 29, 2011		September 27, 2012		September 29, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.3)	$	(1.8)	$	(4.3)	$	(5.0)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.7		(1.6)		2.2		(1.8)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(1.3)		(0.3)		(2.4)		(0.9)
Total		$	(1.9)	$	(3.7)	$	(4.5)	$	(7.7)

Tabular disclosure of the location and amount of gains and losses reported in the statement of financial performance, or when applicable, the statement of financial position. For example, (a) gains and losses recognized in the income statement on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges and (b) gains and losses initially recognized in other comprehensive income on derivative instruments designated and qualifying as cash flow hedges.

Schedule Of Segment Operating Income

Segment Reporting (Tables)

9 Months Ended

Sep. 27, 2012

Segment Reporting [Abstract]



	Quarter Ended September 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	138.0	$	5.7	$	-	$	143.7
Operating costs		27.3		4.5		5.1		36.9
Selling and marketing costs		14.7		0.5		0.5		15.7
Administrative and other costs		0.7		0.2		7.1		8.0
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	95.3	$	0.5	$	(17.7)	$	78.1



	Quarter Ended September 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	127.2	$	8.8	$	-	$	136.0
Operating costs		23.6		6.4		4.6		34.6
Selling and marketing costs		13.2		2.2		0.2		15.6
Administrative and other costs		0.7		0.2		5.8		6.7
Depreciation and amortization		-		-		5.1		5.1
Operating income (loss)	$	89.7	$	-	$	(15.7)	$	74.0



	Nine Months Ended September 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	305.6	$	27.3	$	-	$	332.9
Operating costs		72.0		20.0		15.3		107.3
Selling and marketing costs		40.5		3.3		1.9		45.7
Administrative and other costs		2.1		0.6		21.9		24.6
Depreciation and amortization		-		-		14.9		14.9
Operating income (loss)	$	191.0	$	3.4	$	(54.0)	$	140.4



	Nine Months Ended September 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	284.9	$	35.9	$	-	$	320.8
Operating costs		59.9		24.7		14.3		98.9
Selling and marketing costs		37.0		6.3		1.8		45.1
Administrative and other costs		2.1		0.6		20.9		23.6
Depreciation and amortization		-		-		14.0		14.0
Operating income (loss)	$	185.9	$	4.3	$	(51.0)	$	139.2

Summary Of Revenue by Category



	Quarter Ended September 27, 2012		Quarter Ended September 29, 2011		Nine Months Ended September 27, 2012		Nine Months Ended September 29, 2011
National advertising revenue	$	104.8	$	92.2	$	222.3	$	198.2
Local advertising revenue		23.2		24.5		53.4		57.3
Founding member advertising revenue from beverage concessionaire agreements		10.0		10.5		29.9		29.4
Fathom Consumer revenue		4.9		4.4		23.0		24.4
Fathom Business revenue		0.8		4.4		4.3		11.5
Total revenue	$	143.7	$	136.0	$	332.9	$	320.8

The Company (Narrative) (Details)	3 Months Ended	9 Months Ended	12 Months Ended
The Company (Narrative) (Details)	Sep. 27, 2012 $ / shares shares	Sep. 27, 2012 $ / shares shares	Dec. 29, 2011
Membership units exchangeable into common stock ratio		1
Number of customers contributing to more than 10% of outstanding gross receivable balance		2
Number of advertising agency groups contributing to more than 10% of outstanding gross receivable balance			1
Number of customers contributing to more than 10% of revenue	1
Percentage of revenue accounted from one customer	14.00%
Number of types of share-based compensation awards		2
Number of shares exercised	19,328	222,090
Weighted average exercise price \| $ / shares	$ 15.23	$ 15.20
Number of shares of restricted stock vested	1,000	440,738
NCM, LLC. [Member]
Common membership units outstanding	111,997,986	111,997,986
NCM, Inc. [Member]
Common membership units outstanding	54,466,410	54,466,410
Percentage of common membership units outstanding	48.60%	48.60%
Regal [Member]
Common membership units outstanding	22,113,150	22,113,150
Percentage of common membership units outstanding	19.70%	19.70%
Cinemark [Member]
Common membership units outstanding	18,094,644	18,094,644
Percentage of common membership units outstanding	16.20%	16.20%
AMC [Member]
Common membership units outstanding	17,323,782	17,323,782
Percentage of common membership units outstanding	15.50%	15.50%
Receivable [Member]
Percentage of outstanding gross receivable balance			15.00%
Customer One [Member] \| Receivable [Member]
Percentage of outstanding gross receivable balance		10.30%
Customer Two [Member] \| Receivable [Member]
Percentage of outstanding gross receivable balance		14.10%

The Company (Changes In Equity) (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$ 16.7	$ 16.8	$ 13.9	$ 24.8
Subsidiary equity issued/returned for purchase of intangible asset			10.1	(5.5)
Income tax and other impacts of subsidiary ownership changes			(1.5)	(11.7)
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests			16.2	8.4
Additional Paid in Capital (Deficit) [Member]
Subsidiary equity issued/returned for purchase of intangible asset			4.9	(2.7)
Income tax and other impacts of subsidiary ownership changes			$ (2.6)	$ (13.7)

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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-Name Accounting Standards Codification
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-URI http://asc.fasb.org/extlink&oid=6518256

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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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Reference 12: http://www.xbrl.org/2003/role/presentationRef
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Reference 13: http://www.xbrl.org/2003/role/presentationRef
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-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 19
-Article 5

Reference 14: http://www.xbrl.org/2003/role/presentationRef
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-Article 9

Earnings Per Share (Narrative) (Details) - shares	3 Months Ended		9 Months Ended
Earnings Per Share (Narrative) (Details) - shares	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Stock Options And Non-Vested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	100,754	21,276	166,943	105,403
Common Units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	57,531,576	56,879,964	57,347,788	56,970,996

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

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Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-URI http://asc.fasb.org/extlink&oid=6510752

Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Glossary Contingent Stock Agreement
-URI http://asc.fasb.org/extlink&oid=6508534

Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Earnings Per Share (Schedule Of Earnings Per Share, Basic And Diluted) (Details) - USD ($) $ / shares in Units, $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Earnings Per Share [Abstract]
Net income attributable to NCM, Inc. (in millions)	$ 16.7	$ 16.8	$ 13.9	$ 24.8
Basic	54,451,200	53,924,656	54,344,944	53,842,731
Add: Dilutive effect of stock options and restricted stock	728,466	779,007	660,734	802,083
Diluted	55,179,666	54,703,663	55,005,678	54,644,814
Basic	$ 0.31	$ 0.31	$ 0.26	$ 0.46
Diluted	$ 0.30	$ 0.31	$ 0.25	$ 0.45

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.21)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 52
-URI http://asc.fasb.org/extlink&oid=16381557&loc=d3e4984-109258

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1252-109256

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 942
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.9-04.23)
-URI http://asc.fasb.org/extlink&oid=6879574&loc=d3e536633-122882

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 18
-Article 7

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 36, 37, 38
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 20
-Article 5

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 21
-Article 9

The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period.

Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1448-109256

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Weighted-Average Number of Common Shares Outstanding
-URI http://asc.fasb.org/extlink&oid=6528421

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 8
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Intangible Assets (Details) - NCM, LLC. [Member] - USD ($) $ in Millions	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Common membership units issued	651,612
Increase/decrease in intangible assets, net	$ 9.9	$ (5.5)
Common membership units retained	16,727
Common membership units returned		322,751
Founding Member Payment Election [Member]
Increase/decrease in intangible assets, net	$ 0.2

Related-Party Transactions (Narrative) (Details) $ in Millions	Sep. 27, 2012 USD ($)
Founding Members [Member]
Cash payment due to founding members	$ 33.7

Carrying amount as of the balance sheet date of obligations due all related parties.

Fathom events operating costs

Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members) (Details)
$ in Millions

3 Months Ended

9 Months Ended

Sep. 27, 2012

USD ($)

Mar. 29, 2012

USD ($)

Sep. 29, 2011

USD ($)

Sep. 27, 2012

USD ($)

Sep. 29, 2011

USD ($)

Dec. 29, 2011

USD ($)

Advertising revenue

$ 138.0

$ 127.2

$ 305.6

$ 284.9

4.5

6.4

20.0

24.7

Theatre access fee

16.3

15.2

48.3

42.1

Selling and marketing costs

$ 15.7

$ 15.6

$ 45.7

$ 45.1

On-screen advertising time purchased, in seconds | s

On-screen advertising time to satisfy agreement obligations | s

Integration payments (in Intangible assets)

$ 283.3

$ 274.9

Current payable to founding members under tax sharing agreement

19.0

21.6

Long-term payable to founding members under tax sharing agreement

143.9

153.6

Payable to founding members under tax sharing agreement

143.9

153.6

Founding Members [Member]

Theatre access fee

^[1]

16.3

$ 15.2

48.3

$ 42.1

Current payable to founding members under tax sharing agreement

^[2]

19.0

21.6

Long-term payable to founding members under tax sharing agreement

^[2]

143.9

153.6

Payable to founding members under tax sharing agreement

^[2]

$ 143.9

153.6

Payments to affiliates for tax sharing agreement

$ 18.2

Maximum [Member]

On-screen advertising time which founding members have right to purchase, in seconds | s

Beverage Concessionaire [Member] | Founding Members [Member]

Advertising revenue

^[3]

$ 10.0

$ 10.5

$ 29.9

$ 29.4

Advertising Inventory [Member] | Founding Members [Member]

Advertising revenue

^[4]

0.1

0.2

Use Of Screens/Theatres For Fathom Events [Member] | Founding Members [Member]

Fathom events operating costs

^[5]

0.8

1.5

3.8

6.0

Purchase Of Movie Tickets And Concession Products [Member] | Founding Members [Member]

Fathom events operating costs

^[6]

0.2

0.6

0.4

0.9

Selling and marketing costs

^[6]

$ 0.4

$ 0.3

$ 0.8

$ 0.9

Integration Payments [Member] | Founding Members [Member]

Integration payments (in Intangible assets)

^[7]

$ 0.7

Tax Year 2010 [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

0.9

Tax Year 2011 [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

$ 17.3

[1]	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.
[2]	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.
[3]	For the quarters and nine months ended September 27, 2012 and September 29, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA at a 30 second equivalent cost per thousand (“CPM”).
[4]	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.
[5]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.
[6]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.
[7]	On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

Related-Party Transactions (Schedule Of Mandatory Distributions to Members) (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Related Party Transaction [Line Items]
Cash payments to members	$ 65.8	$ 64.3	$ 108.9	$ 118.6
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	10.1	10.1	16.8	18.6
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	10.7	10.1	17.6	18.7
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	12.9	12.8	21.5	23.6
NCM, Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 32.1	$ 31.3	$ 53.0	$ 57.7

Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) - USD ($) $ in Millions	Sep. 27, 2012	Dec. 29, 2011
Related Party Transaction [Line Items]
Amounts due to founding members	$ 35.1	$ 22.0
Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	2.0	1.6
Cost and other reimbursement	(0.6)	(1.7)
Distributions payable, net	33.7	22.1
Amounts due to founding members	35.1	22.0
AMC [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6	0.5
Cost and other reimbursement	(0.2)	(0.5)
Distributions payable, net	10.1	6.7
Amounts due to founding members	10.5	6.7
Cinemark [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.5	0.5
Cost and other reimbursement	(0.3)	(0.5)
Distributions payable, net	10.7	6.8
Amounts due to founding members	10.9	6.8
Regal [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.9	0.6
Cost and other reimbursement	(0.1)	(0.7)
Distributions payable, net	12.9	8.6
Amounts due to founding members	$ 13.7	$ 8.5

Carrying amount as of the balance sheet date of obligations due all related parties. For classified balance sheets, represents the current portion of such liabilities (due within one year or within the normal operating cycle if longer).

Advertising operating costs, related party affiliates

Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) - USD ($)
$ in Millions

3 Months Ended

9 Months Ended

Sep. 27, 2012

Sep. 29, 2011

Sep. 27, 2012

Sep. 29, 2011

Dec. 29, 2011

$ 1.4

$ 1.2

$ 3.1

$ 2.4

Advertising operating costs, related party affiliates

1.4

$ 0.9

Starplex [Member]

^[1]

1.2

1.0

2.5

2.1

Advertising operating costs, related party affiliates

^[1]

1.1

0.7

Showplex [Member]

^[2]

0.1

0.3

0.1

Advertising operating costs, related party affiliates

^[2]

0.1

Other [Member]

^[3]

0.1

$ 0.1

0.3

$ 0.2

^[3]

$ 0.2

$ 0.1

[1]	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.S
[2]	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.
[3]	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Amount for accounts payable to related parties.

Borrowings (Narrative) (Details)
$ in Millions

9 Months Ended

Apr. 27, 2012

USD ($)

Sep. 27, 2012

USD ($)

Sep. 29, 2011

USD ($)

Dec. 29, 2011

USD ($)

Mar. 31, 2011

Amount of revolving credit facility

$ 119.0

Increase in basis point of revolver portion

$ 850.0

$ 794.0

Unused line fee, percent

0.50%

0.0075

Weighted-average interest rate on revolver, percent

2.55%

Repayments of borrowings

$ 325.0

$ 435.0

$ 300.3

Senior secured leverage ratio

2.9

Write off of deferred debt issuance costs

$ 2.5

$ 1.5

Due December 31, 2014 [Member]

Amount of revolving credit facility

$ 14.0

Due April 27, 2017 [Member]

Dec. 31, 2014

Amount of revolving credit facility

$ 105.0

Revolving Credit Facility [Member]

^[1]

$ 25.0

44.0

^[1],[2]

Apr. 27, 2017

Term Loan [Member]

^[1]

$ 225.0

550.0

Term loam, fixed interest rate

^[1]

Feb. 13, 2015

Effective interest rate

1.90%

6.484%

Senior Unsecured Notes [Member]

$ 200.0

Date of first required interest payment

Jul. 15, 2021

Jan. 15, 2012

Senior Secured Notes [Member]

7.875%

$ 400.0

Date of first required interest payment

Apr. 15, 2022

Oct. 15, 2012

6.00%

Maximum [Member]

Senior secured leverage ratio

6.5

LIBOR [Member] | Due April 27, 2017 [Member]

LIBOR [Member] | Term Loan [Member]

2.25%

Base Rate [Member] | Due April 27, 2017 [Member]

1.50%

1.75%

Base Rate [Member] | Term Loan [Member]

1.25%

0.50%

0.75%

[1]	The interest rates on the revolving credit facility and term loan are described below.
[2]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

Borrowings (Schedule Of Outstanding Debt) (Details) - USD ($)
$ in Millions

9 Months Ended

Sep. 27, 2012

Dec. 29, 2011

Revolving Credit Facility [Member]

$ 850.0

$ 794.0

^[1]

$ 25.0

44.0

^[1],[2]

Apr. 27, 2017

Term Loan [Member]

^[1]

$ 225.0

550.0

Senior Unsecured Notes [Member]

^[1]

Feb. 13, 2015

$ 200.0

Jul. 15, 2021

Senior Secured Notes [Member]

7.875%

$ 400.0

Apr. 15, 2022

Due December 31, 2014 [Member]

6.00%

Dec. 31, 2014

[1]	The interest rates on the revolving credit facility and term loan are described below.
[2]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

Commitments and Contingencies (Details) $ in Millions	Sep. 27, 2012 USD ($) yr
Maximum potential payment \| $	$ 34.4
Maximum [Member]
Range of terms, in years	20
Minimum [Member]
Range of terms, in years	3

Fair Value Measurement (Narrative) (Details) - USD ($) $ in Millions	Sep. 27, 2012	Dec. 29, 2011
Fair Value Measurement [Abstract]
Cost method investments	$ 0.8	$ 0.2

This item represents the aggregate carrying amount of all cost-method investments as reported on or included in the balance sheet. The original cost of the investments may differ from the aggregate carrying amount disclosed due to various adjustments such as: (i) dividends received in excess of earnings after the date of investment that are considered a return of investment and therefore recorded as reductions to cost of the investment, or (ii) a series of operating losses of an investee or other factors which may indicate that a decrease in value of the investment has occurred which is other than temporary and accordingly such decrease in value has been recognized.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.12)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6872867&loc=d3e40691-111596

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 35
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6383889&loc=d3e40346-111594

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 18
-Paragraph 6
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 18
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-1
-Paragraph 22
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Carrying Value [Member] | Senior Unsecured Notes [Member]

Fair Value Measurement (Estimated Fair Values Of Company's Financial Instruments) (Details) - USD ($)
$ in Millions

Sep. 27, 2012

Dec. 29, 2011

Carrying Value [Member]

Term Loan

$ 225.0

$ 550.0

Carrying Value [Member] | Senior Secured Notes [Member]

200.0

Fair Value [Member] | Senior Unsecured Notes [Member]

400.0

Fair Value [Member]

Term Loan

^[1]

225.1

530.6

Fair Value [Member] | Senior Secured Notes [Member]

^[1]

218.5

$ 198.4

^[1]

$ 420.0

[1]	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Value Measurement (Fair Values Of The Company's Assets And Liabilities) (Details) - USD ($)
$ in Millions

Sep. 27, 2012

Dec. 29, 2011

Cash equivalents

^[1]

$ 51.4

$ 44.9

Long-term marketable securities

^[2]

22.2

14.2

^[2]

18.0

Total assets

73.6

77.1

Current portion of interest rate swap agreements

^[3]

10.5

24.0

Interest rate swap agreements

^[3]

14.1

46.8

Total liabilities

24.6

70.8

Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]

Cash equivalents

^[1]

23.0

44.9

Long-term marketable securities

^[2]

11.0

14.2

^[2]

18.0

Total assets

34.0

77.1

Significant Other Observable Inputs (Level 2) [Member]

Cash equivalents

^[1]

28.4

Current portion of interest rate swap agreements

^[2]

11.2

Total assets

39.6

^[3]

10.5

24.0

Interest rate swap agreements

^[3]

14.1

46.8

Total liabilities

$ 24.6

$ 70.8

[1]	Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.
[2]	Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds and commercial paper are valued using third party broker quotes. The value of the Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are generally classified as Level 1 given the active market for these securities; however if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. For the quarters and nine months ended September 27, 2012 and September 29, 2011, there was an inconsequential amount of net realized losses recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of September 27, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.
[3]	Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. The interest rate swap agreements are valued using third party broker quotes. The value of the Company’s interest rate swap agreements is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Refer to Note 8-Derivative Instruments and Hedging Activities.

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents Available-for-sale Securities which consist of all investments in certain debt and equity securities neither classified as trading or held-to-maturity securities. A debt security represents a creditor relationship with an enterprise. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities which are categorized as Available-for-sale.

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item includes currency on hand as well as demand deposits with banks or financial institutions. It also includes other kinds of accounts that have the general characteristics of demand deposits in that the Company may deposit additional funds at any time and also effectively may withdraw funds at any time without prior notice or penalty. Cash equivalents, excluding items classified as marketable securities, include short-term, highly liquid investments that are both readily convertible to known amounts of cash, and so near their maturity that they present minimal risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify under that definition. Original maturity means original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three years ago does not become a cash equivalent when its remaining maturity is three months.

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of within a year or the normal operating cycle, if longer, net of the effects of master netting arrangements.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Glossary Current Liabilities
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of after one year or beyond the normal operating cycle, if longer, net of the effects of master netting arrangements.

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Fair Value Measurement (Schedule Of Marketable Securities) (Details) - USD ($)
$ in Millions

9 Months Ended

12 Months Ended

Sep. 27, 2012

Dec. 29, 2011

$ 22.2

$ 32.2

Short-Term Marketable Securities [Member]

22.2

32.2

14.2

Long-Term Marketable Securities [Member]

14.2

18.0

U.S government agency bonds [Member] | Short-Term Marketable Securities [Member]

18.0

11.0

9.2

$ 11.0

$ 9.2

U.S government agency bonds [Member] | Long-Term Marketable Securities [Member]

^[1]

1 year 1 month 6 days

2 months 12 days

$ 18.0

$ 18.0

Commercial Paper, Financial [Member] | Short-Term Marketable Securities [Member]

^[1]

1 year 9 months 18 days

$ 7.7

$ 5.0

$ 7.7

$ 5.0

Commercial Paper Utility [Member] | Short-Term Marketable Securities [Member]

^[1]

4 months 24 days

1 month 6 days

$ 2.5

$ 2.5

Commercial Paper, Municipal [Member] | Short-Term Marketable Securities [Member]

^[1]

1 month 6 days

$ 1.0

$ 1.0

^[1]

3 months 18 days

[1]

Amount of investment in debt and equity securities categorized neither as held-to-maturity nor trading.

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Derivative Instruments And Hedging Activities (Narrative) (Details) - USD ($) $ in Millions		3 Months Ended			9 Months Ended
	Apr. 27, 2012	Sep. 27, 2012	Jun. 28, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011	Dec. 29, 2011
Derivative [Line Items]
Debt obligation		$ 850.0			$ 850.0		$ 794.0
Percentage of interest rate exposure	100.00%
Loss on swap terminations					26.7
Amount outstanding related to discontinued cash flow hedges	$ 13.9
Amount expected to be amortized in the next 12 months		5.1			5.1
Remaining balance in AOCI reclassified into earnings		$ (0.6)	$ 3.5	$ (1.9)	$ (0.2)	$ (2.7)
Interest Rate Swap [Member]
Derivative [Line Items]
Notional amount of terminated swap	$ 325.0
Term Loan [Member]
Derivative [Line Items]
Fixed interest rate		6.484%			6.484%
Term Loan [Member] \| NCM, LLC. [Member]
Derivative [Line Items]
Debt obligation		$ 225.0			$ 225.0
Maturity date					Feb. 13, 2015

Derivative Instruments And Hedging Activities (Schedule Of Estimated Fair Value Of Derivative Instruments) (Details) - USD ($) $ in Millions	Sep. 27, 2012	Dec. 29, 2011
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 24.6	$ 70.8
Designated As Hedging Instrument [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.2	18.0
Designated As Hedging Instrument [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	7.0	35.1
Not Designated As Hedging Instrument [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.3	6.0
Not Designated As Hedging Instrument [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 7.1	$ 11.7

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) - Interest Rate Swap [Member] - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 27, 2012	Sep. 29, 2011	Sep. 27, 2012	Sep. 29, 2011
Derivative [Line Items]
Unrealized gain (loss) recognized in NCM, Inc's OCI (Pre-tax)	$ 0.8	$ (9.8)	$ 24.6	$ (19.4)
Realized loss recognized in interest on borrowings (Pre-tax)	$ (1.3)	$ (5.2)	$ (8.3)	$ (15.0)

The amount of net gains and losses recognized in income during the period on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges, on derivative instruments designated and qualifying as hedging instruments in cash flow hedges, and on derivative instruments not designated as hedging instruments.