View Filing Data

Accrued payroll and related expenses

10.2

^[3]

24.0

^[3],[4]

25.3

^[4]

8.1

9.0

9.3

Accounts payable

13.0

12.8

10.5

Deferred revenue

3.3

2.9

3.8

Total current liabilities

90.6

108.1

112.1

NON-CURRENT LIABILITIES:

Borrowings

839.0

794.0

775.0

Total non-current liabilities

16.0

^[3]

46.8

^[3],[4]

45.5

^[4]

855.0

840.8

820.5

COMMITMENTS AND CONTINGENCIES

945.6

948.9

932.6

MEMBERS' EQUITY/(DEFICIT) (including accumulated other comprehensive loss)

(520.1)

(527.5)

(506.6)

TOTAL LIABILITIES AND EQUITY

$ 425.5

$ 421.4

$ 426.0

[1]	The payments to NCM, Inc. for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll, accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.
[2]	The payments for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll and accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.
[3]	Interest Rate Swap Agreements—The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 7-Derivative Instruments and Hedging Activities.
[4]	Interest Rate Swap Agreements—Refer to Note 11.

Condensed Balance Sheets (Parenthetical) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009	Jan. 01, 2009
Condensed Balance Sheets [Abstract]
Allowance for doubtful accounts receivable	$ 4.7	$ 4.3	$ 3.7
Accumulated depreciation, property and equipment	59.0	54.8	46.4
Accumulated amortization, intangible assets	26.5	20.8	10.8	$ 4.4
Accumulated amortization, debt issuance costs	11.2	9.8
Accounts payable, related parties	1.0	0.9
Accumulated other comprehensive loss	$ 26.3	$ 56.9	$ 58.3	$ 47.4	$ 73.5

Amount for accounts payable to related parties.

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

Accumulated change in equity from transactions and other events and circumstances from non-owner sources, net of tax effect, at period end. Excludes Net Income (Loss), and accumulated changes in equity from transactions resulting from investments by owners and distributions to owners. Includes foreign currency translation items, certain pension adjustments, unrealized gains and losses on certain investments in debt and equity securities, other than temporary impairment (OTTI) losses related to factors other than credit losses on available-for-sale and held-to-maturity debt securities that an entity does not intend to sell and it is not more likely than not that the entity will be required to sell before recovery of the amortized cost basis, as well as changes in the fair value of derivatives related to the effective portion of a designated cash flow hedge.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e637-108580

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 14
-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e681-108580

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 14A
-URI http://asc.fasb.org/extlink&oid=20435746&loc=SL7669686-108580

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 02
-Paragraph 31
-Article 5

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 130
-Paragraph 14, 17, 26
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Advertising (including revenue from founding members)

Condensed Statements Of Income - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

12 Months Ended

Jun. 28, 2012

Jun. 30, 2011

Jun. 28, 2012

Jun. 30, 2011

Dec. 29, 2011

Dec. 30, 2010

Dec. 31, 2009

REVENUE:

$ 101.3

$ 98.6

$ 167.6

$ 157.7

$ 386.1

$ 379.4

$ 335.1

Fathom Events

8.8

15.4

21.6

27.1

49.2

48.0

45.5

Other

0.1

Total

110.1

114.0

189.2

184.8

435.4

427.5

380.7

OPERATING EXPENSES:

Advertising operating costs (including amounts to related party affiliates)

8.0

5.9

12.7

9.4

24.6

21.7

20.0

Fathom Events operating costs (including amounts to founding members)

6.5

10.7

15.5

18.3

34.1

32.4

29.1

Network costs

4.9

4.6

9.7

9.2

17.7

20.0

18.6

Theatre access fees-founding members

16.3

14.8

32.0

26.9

55.4

^[1]

52.6

^[1]

52.7

^[1]

Selling and marketing costs (including amounts to founding members)

15.5

14.9

30.0

29.5

59.8

57.9

50.2

Administrative costs

5.2

5.0

10.1

9.8

17.6

17.9

14.8

Administrative fee-managing member

3.4

3.6

7.0

7.6

13.7

^[2]

16.6

^[2]

10.8

^[2]

Depreciation and amortization

5.0

4.3

9.9

8.9

18.8

17.8

15.6

Other costs

0.0

0.7

Total

64.8

63.8

126.9

119.6

241.7

236.9

212.5

OPERATING INCOME

45.3

50.2

62.3

65.2

193.7

190.6

168.2

NON-OPERATING EXPENSES:

Interest on borrowings

14.3

10.5

28.4

21.4

49.2

44.4

47.1

Interest income

0.0

(0.1)

Change in derivative fair value

2.0

(0.4)

0.8

1.3

5.3

(7.0)

Loss on swap terminations

26.7

Impairment on investment

6.7

0.0

Other non-operating expense

2.4

0.1

1.7

0.2

(1.9)

Total

43.4

12.5

57.1

22.3

58.9

49.9

38.1

INCOME BEFORE INCOME TAXES

1.9

37.7

5.2

42.9

134.8

140.7

130.1

Income tax expense

0.1

0.2

0.3

0.5

0.8

Equity loss from investment, net

0.0

0.7

0.8

NET INCOME

$ 1.8

$ 37.6

$ 5.0

$ 42.7

$ 134.5

$ 139.5

$ 128.5

[1]

Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

[2]

Pursuant to the NCM LLC operating agreement, as the sole manager of NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the president and chief executive officer, president of sales and marketing, executive vice president and chief financial officer, executive vice president and chief operations officer and executive vice president and general counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.

Condensed Statements Of Income (Parenthetical) - USD ($) $ in Millions	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Revenue from founding members	$ 10.2	$ 10.7	$ 20.0	$ 19.0	$ 38.2	$ 38.5	$ 38.2
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Advertising Operating Cost [Member]
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	1.2	2.8	3.2	4.8	9.3	8.6	7.7
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 0.2	$ 0.4	$ 0.4	$ 0.6	$ 1.1	$ 1.2	$ 1.1

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

Condensed Statements Of Comprehensive Income - USD ($) $ in Millions	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Condensed Statements Of Comprehensive Income [Abstract]
NET INCOME	$ 1.8	$ 37.6	$ 5.0	$ 42.7	$ 134.5	$ 139.5	$ 128.5
OTHER COMPREHENSIVE INCOME (LOSS):
Unrealized gain (loss) on cash flow hedges	28.4	(4.7)	30.8	0.2	1.4	(10.9)	26.1
COMPREHENSIVE INCOME	$ 30.2	$ 32.9	$ 35.8	$ 42.9	$ 135.9	$ 128.6	$ 154.6

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the reporting entity. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, but excludes any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Net Income
-URI http://asc.fasb.org/extlink&oid=6518256

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 230
-SubTopic 10
-Section 45
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.18)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.22)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Other Comprehensive Income
-URI http://asc.fasb.org/extlink&oid=6519514

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e565-108580

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 130
-Paragraph 10, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph A7
-Appendix A

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 87-21
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 19
-Article 5

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 95
-Paragraph 28, 29, 30
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 20
-Article 9

Statements Of Members' Equity/(Deficit) - USD ($) $ in Millions	Founding Members [Member]	Managing Member [Member]	Total
Beginning balance at Jan. 01, 2009			$ (685.6)
Beginning balance, units at Jan. 01, 2009			99,419,620
Capital contribution from managing member	$ 0.1
Capital contribution from managing member, units	11,781
Distribution	$ (81.5)	$ (57.8)	$ (139.3)
Units issued for/Equity returned from purchase of intangible asset			$ 28.5
Units issued for/Equity returned from purchase of intangible asset, units			2,126,104
Comprehensive Income			$ 154.6
Share-based compensation expense/capitalized			2.1
Ending balance at Dec. 31, 2009			$ (639.6)
Beginning balance, units at Dec. 31, 2009			101,557,505
Capital contribution from managing member		$ 3.5
Capital contribution from managing member, units		472,259
Distribution	(85.1)	$ (71.0)	$ (156.1)
Units issued for/Equity returned from purchase of intangible asset			$ 151.3
Units issued for/Equity returned from purchase of intangible asset, units			8,722,428
Comprehensive Income			$ 128.6
Share-based compensation issued			(0.1)
Share-based compensation expense/capitalized			5.8
Ending balance at Dec. 30, 2010			$ (506.6)
Beginning balance, units at Dec. 30, 2010			110,752,192
Capital contribution from managing member		$ 5.5
Capital contribution from managing member, units		385,128
Distribution	$ (83.0)	$ (78.7)	$ (161.7)
Units issued for/Equity returned from purchase of intangible asset			$ (5.5)
Units issued for/Equity returned from purchase of intangible asset, units			(322,751)
Comprehensive Income			$ 135.9
Share-based compensation issued			(0.1)
Share-based compensation expense/capitalized			5.0
Ending balance at Dec. 29, 2011			$ (527.5)
Beginning balance, units at Dec. 29, 2011			110,814,569
Distribution			$ (43.1)
Comprehensive Income			35.8
Ending balance at Jun. 28, 2012			$ (520.1)

Condensed Statements Of Cash Flows - USD ($) $ in Millions	6 Months Ended		12 Months Ended
Condensed Statements Of Cash Flows - USD ($) $ in Millions	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income	$ 5.0	$ 42.7	$ 134.5	$ 139.5	$ 128.5
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	9.9	8.9	18.8	17.8	15.6
Non-cash share-based compensation	2.6	2.8	4.8	5.6	2.0
Net unrealized (gain) loss on hedging transactions	(0.4)	0.8	1.3	5.3	(7.0)
Impairment on investment			6.7	0.0	0.0
Equity loss from investment, net			0.0	0.7	0.8
Amortization of debt issuance costs	1.4	0.8	2.3	1.9	1.9
Write-off of debt issuance costs	2.5		1.5	0.0	0.0
Other non-cash operating activities			0.0	0.6	0.0
Loss on swap terminations	26.7
Payment for swap terminations	(40.2)
Changes in operating assets and liabilities:
Receivables, net	7.1	11.4	3.3	(11.1)	3.0
Accounts payable and accrued expenses	1.0	0.5	9.7	(1.6)	6.9
Amounts due to founding members and managing member	(2.1)	(2.9)	(4.6)	4.1	1.2
Other operating, net	(0.1)	7.3	(1.1)	0.8	(3.5)
Net cash provided by operating activities	13.4	72.3	177.2	163.6	149.4
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(4.9)	(5.7)	(13.5)	(10.1)	(8.4)
Proceeds from sale of property and equipment to founding member			0.0	3.0	0.0
Increase in investment in affiliate			0.0	0.0	(2.0)
Payment from founding members for intangible assets	0.2
Purchases of intangible assets from an affiliate	(1.6)		(15.9)	0.0	0.0
Net cash used in investing activities	(6.3)	(5.7)	(29.4)	(7.1)	(10.4)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from borrowings	466.0	54.0	335.0	124.3	0.0
Repayments of borrowings	(421.0)	(70.2)	(317.2)	(152.5)	(3.0)
Payment of debt issuance costs	(8.4)		(9.1)	0.0	0.0
Founding members integration payments		1.3	1.9	3.9	3.6
Distributions to founding members and managing member	(46.4)	(61.0)	(168.4)	(159.6)	(135.9)
Unit settlement for share-based compensation	1.9	5.3	5.4	3.4	0.0
Net cash used in financing activities	(7.9)	(70.6)	(152.4)	(180.5)	(135.3)
CHANGE IN CASH AND CASH EQUIVALENTS	(0.8)	(4.0)	(4.6)	(24.0)	3.7
CASH AND CASH EQUIVALENTS:
Beginning of period	9.2	13.8	13.8	37.8	34.1
End of period	8.4	9.8	9.2	13.8	37.8
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with equity (equity returned)	10.1	(5.5)	(5.5)	151.3	28.5
Settlement of put liability by issuance of debt			0.0	0.0	7.0
Assets acquired in settlement of put liability			0.0	0.0	2.5
Increase in cost method investment	0.6		0.2	0.0	0.0
Supplemental disclosure of cash flow information:
Cash paid for interest	36.2	20.8	39.2	49.8	38.8
Cash paid for income taxes	$ 0.2	$ 0.2	$ 0.3	$ 0.5	$ 0.8

The Company

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

The Company [Abstract]

The Company

1. THE COMPANY

Description of Business

National CineMedia, LLC (“NCM LLC” or “the Company”) commenced operations on April 1, 2005 and is owned by National CineMedia, Inc. (“NCM, Inc.”, “manager” or “managing member”), American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). NCM LLC operates the largest digital in-theatre network in North America, allowing NCM LLC to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members”. NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At June 28, 2012, NCM LLC had 111,978,019 common membership units outstanding, of which 54,446,443 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events to place more focus on the Fathom Consumer Events division. Based on historical and expected future trends the Company believes the Fathom Consumer Events division has greater future growth prospects and is more aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long term Fathom clients, or regulated by the founding members or to support events staged for the Company’s major advertising clients.

Basis of Presentation

The Company has prepared the unaudited condensed financial statements and related notes of NCM LLC in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM LLC. Therefore, the unaudited condensed financial statements should be read in conjunction with the NCM LLC audited financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 3-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable and share-based compensation. Actual results could differ from those estimates.

Reclassifications—Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280,but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 8-Segment Reporting.

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Income Taxes—NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM Inc.’s initial public offering (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. NCM LLC strongly disagrees with, and will contest, the IRS’ positions.

NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process.

Share-Based Compensation—NCM, Inc. issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively. During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed financial statements.

1. The company

Description of business

National CineMedia, LLC (“NCM LLC” or “the Company”) commenced operations on April 1, 2005 and operates the largest digital in-theatre network in North America, allowing NCM LLC to distribute advertising, Fathom entertainment programming events and corporate events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”), and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At December 29, 2011, NCM LLC had 110,814,569 common membership units outstanding, of which 53,934,605 (48.7%) were owned by National CineMedia, Inc. (“NCM, Inc.,” “manager” or “managing member”), 22,060,262 (19.9%) were owned by Regal, 17,495,920 (15.8%) were owned by Cinemark, and 17,323,782 (15.6%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

Basis of presentation

The Company has prepared its financial statements and related notes of NCM LLC in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (“SEC”).

The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 5, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates—The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable and equity-based compensation. Actual results could differ from those estimates.

Reclassifications—Certain reclassifications of previously reported interest income and other within the statements of income, share based compensation within the statement of members’ equity (deficit), other accrued expenses within accrued expenses and within network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant accounting policies

Accounting period—The Company operates on a 52-week fiscal year, with the fiscal year ending on the first Thursday after December 25, which, in certain years, results in a 53-week year.

Segment reporting—Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280, but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 12.

Revenue recognition—Advertising revenue is recognized in the period in which an advertising contract is fulfilled against the contracted theatre attendees. Make-good provisions are made to defer contracted revenue to future periods when attendance is delivered and is included in accrued expenses. Deferred revenue refers to the unearned portion of advertising contracts. All deferred revenue is classified as a current liability. Fathom events revenue is recognized in the period in which the event is held.

Barter transactions—The Company enters into barter transactions that exchange advertising program time for products and services used principally for selling and marketing activities. The Company records barter transactions at the estimated fair value of the advertising exchanged based on fair value received for similar advertising from cash paying customers. Revenues for advertising barter transactions are recognized when advertising is provided, and products and services received are charged to expense when used. The Company limits the use of such barter transactions to items and services for which it would otherwise have paid cash. Any timing differences between the delivery of the bartered revenue and the use of the bartered expense products and services are recorded through deferred revenue. Revenue and expense from barter transactions for the year ended December 29, 2011, were $1.6 million and $1.1 million, respectively, were $1.5 million and $1.1 million for the year ended December 30, 2010, respectively and were not material to the Company’s statements of income for the year ended December 31, 2009.

Operating costs—Advertising related operating costs primarily include personnel and other costs related to advertising fulfillment, payments due to unaffiliated theatre circuits under the network affiliate agreements, and to a lesser extent, production costs of non-digital advertising.

Fathom events operating costs include revenue share under the amended and restated ESAs to the founding members and revenue share to affiliate theatres under separate agreements, payments to event content producers and other direct costs of the meeting or event, including equipment rental, catering and movie tickets acquired primarily from the founding members.

Payment to the founding members of a theatre access fee is comprised of a payment per theatre attendee and a payment per digital screen, both of which escalate over time.

Network costs include personnel, satellite bandwidth, repairs, and other costs of maintaining and operating the digital network and preparing advertising and other content for transmission across the digital network. These costs are not specifically allocated between the advertising business and the Fathom events business.

Leases—The Company leases various office facilities under operating leases with terms ranging from five to 16 years. The Company calculates straight-line rent expense over the initial lease term and renewals that are reasonably assured.

Advertising costs—Costs related to advertising and other promotional expenditures are expensed as incurred. Due to the nature of the business, the Company has an insignificant amount of advertising costs included in selling and marketing costs on the statements of income.

Cash and cash equivalents—All highly liquid debt instruments and investments purchased with an original maturity of three months or less are classified as cash equivalents and are considered available-for-sale securities. There are cash balances in a bank in excess of the federally insured limits or in the form of a money market demand account with a major financial institution.

Restricted cash—At December 29, 2011 and December 30, 2010, other non-current assets included restricted cash of $0.3 million, which secures a letter of credit used as a lease deposit on NCM LLC’s New York office.

Receivables—Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. At December 30, 2010, there were two advertising agency groups through which the Company sources national advertising revenue representing approximately 21% and 17% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agencies were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Receivables consisted of the following, in millions:


	As of December 29, 2011	As of December 30, 2010

Trade accounts............................................................................................................................................	$ 98.4	$ 100.9
Other.................................................................................................................................................................	2.5	2.9
Less allowance for doubtful accounts..............................................................................................	(4.3)	(3.7)

Total...................................................................................................................................................................	$ 96.6	$ 100.1

Long-lived assets—Property and equipment is stated at cost, net of accumu.lated depreciation or amortization. Refer to Note 2. Major renewals and improvements are capitalized, while replacements, maintenance, and repairs that do not improve or extend the lives of the respective assets are expensed currently. In general, the equipment associated with the digital network of the founding member theatres is owned by the founding members, while the equipment associated with network affiliate theatres is owned by the Company. The Company records depreciation and amortization using the straight-line method over the following estimated useful lives:



Equipment.............................................................................................................................	4-10 years
Computer hardware and software..............................................................................	3-5 years
Leasehold improvements..............................................................................................	Lesser of lease term or asset life

Software and web site development costs developed or obtained for internal use are accounted for in accordance with ASC Subtopic 350-40 Internal Use Software and ASC Subtopic 350-50 Website Development Costs. The subtopics require the capitalization of certain costs incurred in developing or obtaining software for internal use. The majority of software costs and website development costs, which are included in equipment, are depreciated over three to five years. As of December 29, 2011 and December 30, 2010, the Company had a net book value of $9.3 million and $9.2 million, respectively, of capitalized software and website development costs. Approximately $4.8 million, $6.5 million and $6.7 million was recorded for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively, in depreciation expense. For the years ended December 29, 2011, December 30, 2010 and December 31, 2009, the Company recorded $0.9 million, $1.2 million and $1.6 million in research and development expense, respectively.

Construction in progress includes costs relating to installations of equipment into affiliate theatres. Assets under construction are not depreciated until placed into service.

The Company assesses impairment of long-lived assets pursuant with ASC 360 Property, Plant and Equipment. This includes determining if certain triggering events have occurred that could affect the value of an asset. Thus far, we have recorded no impairment charges related to long-lived assets.

Intangible assets—Intangible assets consist of contractual rights and are stated at cost, net of accumulated amortization. Refer to Note 3. The Company records amortization using the straight-line method over the contractual life of the intangibles, corresponding to the term of the ESAs or the term of the contract with the network affiliate. During the year ended December 29, 2011, the Company recorded net intangible assets of $10.4 million, which are amortized over a weighted average amortization period of 16.1 years. As of December 29, 2011, the gross carrying amount of the intangible assets is $295.7 million, with a remaining weighted average amortization period of 24.9 years.

Amounts due to/from founding members—Amounts due to/from founding members in the 2011 and 2010 periods include amounts due for the theatre access fee, offset by a receivable for advertising time purchased by the founding members on behalf of their beverage concessionaire, as well as revenue share earned for Fathom events plus any amounts outstanding under other contractually obligated payments. Payments to or received from the founding members against outstanding balances are made monthly.

Amounts due to managing member—Amounts due to the managing member include amounts due under the NCM LLC operating agreement and other contractually obligated payments. Payments to or received from the managing member against outstanding balances are made monthly.

Income taxes—As a limited liability company, NCM LLC’s taxable income or loss is allocated to the founding members and managing member and, therefore, the only provision for income taxes included in the financial statements is for income-based state and local taxes.

NCM LLC’s calendar years 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM, Inc.’s initial public offering (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. NCM LLC strongly disagrees with, and will contest, the IRS’ positions.

Accumulated other comprehensive loss—Accumulated other comprehensive loss is composed of the following (in millions):


	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009

Beginning Balance.................................................................................................................................	$ (58.3)	$ (47.4)	$ (73.5)
Change in fair value on cash flow hedge...................................................................................	0.1	(12.2)	24.8
Reclassifications into earnings.......................................................................................................	1.3	1.3	1.3

Ending Balance.......................................................................................................................................	$ (56.9)	$ (58.3)	$ (47.4)

Debt issuance costs—In relation to the issuance of long-term debt discussed in Note 6, there is a balance of $12.6 million and $7.3 million in deferred financing costs as of December 29, 2011 and December 30, 2010, respectively. These debt issuance costs are being straight-line amortized over the terms of the underlying obligation and are included in interest on borrowings, which approximates the effective interest method. In 2011, NCM LLC recorded a $1.5 million non-cash charge for deferred loan fees associated with the balance of the senior secured credit facility that was prepaid and paid $9.1 million in debt issuance costs in relation to the debt restructuring discussed in Note 6. For each of the years ended December 29, 2011, December 30, 2010, and December 31, 2009 the Company amortized $2.3 million, $1.9 million, and $1.9 million, respectively.

Other investment—Through March 15, 2010, the Company accounted for its investment in RMG Networks, Inc., (“RMG”) under the equity method of accounting as required by ASC 323-10 Investments—Equity Method and Joint Ventures. During the first quarter of 2010, RMG sold additional common stock to other third party investors for cash, which reduced the Company’s ownership in RMG resulting in cost method accounting. During the fourth quarter of 2011, the Company recorded an impairment to the value of the investment and the carrying value was adjusted to zero due to the potential of the Company being further diluted by a new round of preferred equity that was senior to the Company’s investment, which occurred in early 2012. At December 29, 2011 and December 30, 2010, the Company’s ownership in RMG was approximately 19%, respectively, of the issued and outstanding preferred and common stock of RMG. Refer to Note 10 for additional discussion.

During the fourth quarter of 2011, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. Refer to Note 10 for additional discussion.

Share-based compensation—NCM, Inc. issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation cost of non-vested stock is valued based on the market price on the grant date, the probability of vesting and is expensed over the vesting period. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that NCM, Inc. make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation—Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. The recognized expense, including equity based compensation costs of NCM, Inc. employees, is included in the operating results of NCM LLC. Refer to Note 7.

Derivative instruments—NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the entire $550.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting a significant portion of the Company’s variable rate debt to a fixed rate of 6.484%. All interest rate swaps were entered into for risk management purposes. The Company has no derivatives for other purposes.

During 2008, cash flow hedge accounting was discontinued for one of the interest swap agreements. The Company did not elect cash flow hedge accounting and the interest rate swap with the new counterparty is recorded at fair value with any change in the fair value recorded in the statements of income. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedge is being amortized to interest expense over the remaining term of the interest rate swap.

Both at inception and on an on-going basis the Company performs an effectiveness test using the hypothetical derivative method. The fair values of the interest rate swaps with the counterparties on which the Company has elected and qualifies for cash flow hedge accounting (representing notional amounts of $412.5 million associated with a like amount of the variable rate debt) are recorded on the Company’s balance sheet as a liability with the change in fair value recorded in other comprehensive income since the instruments were determined to be perfectly effective at December 29, 2011 and December 30, 2010.

The fair value of the Company’s interest rate swaps are based on dealer quotes, and represents an estimate of the amount the Company would receive or pay to terminate the agreements taking into consideration various factors, including current interest rates and the forward yield curve for 3-month LIBOR. Refer to Note 11.

Recent accounting pronouncements

In May 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2011-04, Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs (“ASU 2011-04”), which amends certain fair value measurements and disclosures. The Company adopted ASU 2011-04 effective December 15, 2011, with no impact on its financial statements.

In June 2011, the FASB issued Accounting Standards Update 2011-05, Presentation of Comprehensive Income (“ASU 2011-05”), which is an amendment to ASC 220 Comprehensive Income. Under ASU 2011-05, all items that are required to be recognized under current accounting standards as components of comprehensive income shall be reported in a financial statement that is displayed with the same prominence as other financial statements. The Company adopted ASU 2011-05 effective December 15, 2011. Since the provisions of ASU 2011-05 are presentation related only, the adoption of ASU 2011-05 does not have a material effect on the Company’s financial statements.

In December 2011, the FASB issued Accounting Standards Update 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in ASU 2011-05 (“ASU 2011-12”). ASU 2011-12 defers the specific requirement within ASU 2011-05 to present on the face of the financial statements items that are reclassified from accumulated other comprehensive income to net income separately with their respective components of net income and other comprehensive income. The effective dates for ASU 2011-12 are consistent with the effective dates for ASU 2011-05 and, similar to the Company’s evaluation for the adoption of ASU 2011-05, the adoption of this guidance does not have a material effect on the Company’s financial statements.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its financial statements.

Property And Equipment

12 Months Ended

Dec. 29, 2011

Property And Equipment [Abstract]

Property And Equipment

2. Property and equipment


	As of December 29, 2011	As of December 30, 2010

	(in millions)
Equipment, computer hardware and software..............................................................................	$ 73.7	$ 63.3
Leasehold Improvements......................................................................................................................	3.4	1.7
Less accumulated depreciation...........................................................................................................	(54.8)	(46.4)

Subtotal..........................................................................................................................................................	22.3	18.6
Construction in Progress........................................................................................................................	2.3	1.2

Total property and equipment...............................................................................................................	$ 24.6	$ 19.8

For the years ended December 29, 2011, December 30, 2010, and December 31, 2009, the Company recorded depreciation of $8.8 million, $11.4 million, and $12.5 million, respectively.

The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures.

Related-Party Transactions

Intangible Assets

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Intangible Assets [Abstract]

Intangible Assets

2. INTANGIBLE ASSETS

In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the past year. During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012, as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC for 2010 attendance, which reduced the net intangible asset by $5.5 million during the first quarter of 2011.

The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. The intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

3. Intangible assets

The following is a summary of the Company’s intangible assets (in millions):



	As of December 31, 2009	Additions(1)	Amortization	Other(2)	As of December 30, 2010

Gross carrying amount.......................................	$ 138.6	$ 151.3	0.0	$ (3.9)	$ 286.0
Accumulated amortization.................................	(4.4)	0.0	(6.4)	0.0	(10.8)

Total intangible assets, net...............................	$ 134.2	$ 151.3	$ (6.4)	$ (3.9)	$ 275.2


	As of December 30, 2010	Additions(3)	Amortization	Other(2)	As of December 29, 2011

Gross carrying amount...............................................	$ 286.0	$ 10.4	0.0	$ (0.7)	$ 295.7
Accumulated amortization..........................................	(10.8)	0.0	(10.0)	0.0	(20.8)

Total intangible assets, net........................................	$ 275.2	$ 10.4	$ (10.0)	$ (0.7)	$ 274.9

(1) During the first quarter of 2010, NCM LLC issued 2,212,219 common membership units to its founding members in exchange for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded an intangible asset at the fair value of $39.8 million.

During the second quarter of 2010, NCM LLC issued 6,510,209 common membership units to a subsidiary of AMCE as a result of that subsidiary’s acquisition of Kerasotes Showplace Theatres, LLC (the “AMC Kerasotes Acquisition”). Such issuance provided NCM LLC with exclusive access, in accordance with the ESA, to the net new theatre screens and attendees added by AMCE to NCM LLC’s network since the date of the last annual common unit adjustment through the date of the AMC Kerasotes Acquisition. As a result, NCM LLC recorded an intangible asset at the fair value of the common membership units of $111.5 million.

(2) See Note 5 for further information on integration payments.

(3) During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC, which is an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access, in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million.

During the third quarter of 2011, the Company purchased an intangible asset for $14.7 million and during the fourth quarter of 2011 purchased intangible assets for $1.2 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.

The Company based the fair value of the intangible assets to its founding members on the market value of NCM, Inc.’s publicly traded stock when the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock.

Pursuant to ASC 350-10 Intangibles—Goodwill and Other, the intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. Amortization of the asset related to Regal Consolidated Theatres began in the third quarter of 2011 when the Company began to access on-screen advertising in the Regal Consolidated Theatres due to the expiration of their prior on-screen advertising agreement.

For the years ended December 29, 2011, December 30, 2010 and December 31, 2009 the Company recorded amortization of $10.0 million, $6.4 million and $2.9 million, respectively.

The estimated aggregate amortization expense for each of the five succeeding years is as follows (in millions):



2012..............................................................................................................................................................................................................................................	$ 11.1
2013..............................................................................................................................................................................................................................................	11.1
2014..............................................................................................................................................................................................................................................	11.1
2015..............................................................................................................................................................................................................................................	11.1
2016..............................................................................................................................................................................................................................................	11.1

Accrued Expenses

12 Months Ended

Dec. 29, 2011

Accrued Expenses [Abstract]

Accrued Expenses

4. Accrued expenses



	As of December 29, 2011	As of December 30, 2010

	(in millions)
Make-good reserve.............................................................................................................................................................	$ 2.7	$ 2.8
Accrued interest...................................................................................................................................................................	9.5	2.1
Deferred rent.........................................................................................................................................................................	2.9	2.2
Other accrued expenses..................................................................................................................................................	1.1	1.5

Total accrued expenses....................................................................................................................................................	$ 16.2	$ 8.6

Related-Party Transactions

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

3. RELATED-PARTY TRANSACTIONS

Founding Member and Managing Member Transactions – Following is a summary of the transactions between the Company and the founding members and its managing member (in millions):



Included in the Condensed Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6
Administrative fee—managing member (6)		3.4		3.6		7.0		7.6

(1)

For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA on a 30 second equivalent cost per thousand (“CPM”).

(2)	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)	Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

(6)

Pursuant to the Management Services Agreement between NCM, Inc. and NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the President and Chief Executive Officer, President of Sales and Marketing, Executive Vice President and Chief Financial Officer, Executive Vice President and Chief Operations Officer and Executive Vice President and General Counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.

(7)



Included in the Condensed Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Prepaid management fees to managing member (1)	$	1.0	$	1.0
Integration payments (included in Intangible assets) (2)		-		0.7

(1)

The payments to NCM, Inc. for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll, accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.

(2)

On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of NCM, Inc.’s IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011 are as follows (in millions):



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended June 28, 2012 of $20.5 million is included in amounts due to founding members on the condensed balance sheets at June 28, 2012 and will be made in the third quarter of 2012. The mandatory distributions of available cash by NCM LLC to its managing member for the quarter ended June 28, 2012 of $19.3 million is included in amounts due to managing member on the condensed balance sheets at June 28, 2012 and will be made in the third quarter of 2012.

Amounts due to founding members at June 28, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Amounts due to/from managing member were comprised of the following (in millions):



	As of June 28, 2012		As of December 29, 2011
Distributions payable	$	19.3	$	21.0
Cost and other reimbursement		(3.3)		0.2
Total	$	16.0	$	21.2

Related Party Affiliates — NCM LLC enters into digital content agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of the transactions between the Company and its related party affiliates (in millions):



Included in Advertising operating costs in the Condensed Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2



Included in Accounts payable in the Condensed Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3) Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

5. Related-party transactions

Founding Member and Managing Member Transactions—Following is a summary of the transactions between the Company and the founding members and its managing member (in millions):


	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009


Included in the Statements of Income:
Revenues:
Beverage concessionaire revenue ( in Advertising revenue)(1)....................................	$ 38.0	$ 37.2	$ 36.3
Advertising inventory revenue (in Advertising revenue)(2).............................................	0.2	1.3	1.9
Operating Expenses:
Use of screens/theatres for Fathom events (in Fathom events operating costs)(3)	8.3	7.3	6.7
Purchase of movie tickets and concession products (in Fathom events operating costs)(5)	1.0	1.3	1.0
Theatre access fee(4).......................................................................................................................	55.4	52.6	52.7
Purchase of movie tickets and concession products (in Selling and marketing costs)(5)	1.1	1.2	1.1
Administrative fee—managing member(6)..............................................................................	13.7	16.6	10.8
Included in the Balance Sheets:
Prepaid management fees to managing member(7)...........................................................	$ 1.0	$ 0.8	$ 0.6
Integration payments (in Intangible assets)(8)......................................................................	0.7	3.9	3.2
Integration payments (in Additional paid in capital (deficit))(9)......................................	0.0	0.0	0.1

(1) For the years ended December 29, 2011, December 30, 2010 and December 31, 2009, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a specified 30 second equivalent cost per thousand (“CPM”).

(2) The value of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.

(6) Pursuant to the NCM LLC operating agreement, as the sole manager of NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the president and chief executive officer, president of sales and marketing, executive vice president and chief financial officer, executive vice president and chief operations officer and executive vice president and general counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.

(7) The payments for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll and accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.

(8) On April 30, 2008, Regal acquired Consolidated Theatres and NCM LLC issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(9) On January 26, 2006, AMC acquired the Loews Cineplex Entertainment Inc. (“AMC Loews”) theatre circuit and NCM LLC issued common membership units to AMC in exchange for the exclusive access to the theatres. AMC Loews had a pre-existing advertising agreement and, as a result, AMC made integration payments pursuant to the Loews screen integration agreement. These AMC Loews payments were made on a quarterly basis in arrears through February 2009 for Star Theatres in accordance with certain run-out provisions.

Also, pursuant to the terms of the NCM LLC operating agreement in place since the completion of NCM, Inc.’s IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC operating agreement, on a quarterly basis in arrears. Distributions for the years ended December 29, 2011, December 30, 2010 and December 31, 2009 are as follows (in millions):


	2011	2010	2009

AMC........................................................................................................................................................................................	$ 25.3	$ 28.8	$ 25.8
Cinemark..............................................................................................................................................................................	25.5	24.0	20.8
Regal......................................................................................................................................................................................	32.2	32.3	34.9
NCM, Inc.............................................................................................................................................................................	78.7	71.0	57.8

Total........................................................................................................................................................................................	$ 161.7	$ 156.1	$ 139.3

The available cash payment by NCM LLC to its founding members for the three months ended December 29, 2011 of $22.1 million, which is included in amounts due to founding members at December 29, 2011, will be made in the first quarter of 2012. The available cash payment by NCM LLC to its managing member for the three months ended December 29, 2011 of $21.0 million was included in amounts due to managing member as of December 29, 2011 and will be made in the first quarter of 2012. The available cash payment by NCM LLC to its founding members for the three months ended December 30, 2010 of $25.7 million was made in the first quarter of 2011. The available cash payment by NCM LLC to its managing member for the three months ended December 30, 2010 of $24.1 million was made in the first quarter of 2011.

During 2010, in connection with AMC’s acquisition of Kerasotes, AMC reimbursed NCM LLC approximately $3.0 million for the net book value of NCM LLC capital expenditures invested in digital network technology within the acquired Kerasotes theatres prior to the acquisition date.

Amounts due to founding members at December 29, 2011, were comprised of the following (in millions):


	AMC	Cinemark	Regal	Total

Theatre access fees, net of beverage revenues.......................................................................	$ 0.5	$ 0.5	$ 0.6	$ 1.6
Cost and other reimbursement............................................................................................................	(0.5)	(0.5)	(0.7)	(1.7)
Distributions payable, net......................................................................................................................	6.7	6.8	8.6	22.1

Total..................................................................................................................................................................	$ 6.7	$ 6.8	$ 8.5	$ 22.0

Amounts due to founding members at December 30, 2010, were comprised of the following (in millions):


	AMC	Cinemark	Regal	Total

Theatre access fees, net of beverage revenues..............................................................................	$ 0.5	$ 0.4	$ 0.5	$ 1.4
Cost and other reimbursement...................................................................................................................	(0.2)	(0.5)	(0.0)	(0.7)
Distributions payable, net.............................................................................................................................	8.5	7.6	8.4	24.5

Total.........................................................................................................................................................................	$ 8.8	$ 7.5	$ 8.9	$ 25.2

Related party affiliates—During 2011, NCM LLC entered into a digital content agreement and a Fathom agreement with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors, for NCM LLC to provide in-theatre advertising and Fathom events to Showplex in its theatre locations. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs is approximately $0.2 million for the year ended December 29, 2011. As of December 29, 2011, approximately $0.1 million is included in accounts payable for amounts due to Showplex under the agreement.

During 2009, NCM LLC entered into a digital content agreement and a Fathom agreement with LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, for NCM LLC to provide in-theatre advertising and Fathom events to LA Live in its theatre complex. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs are approximately $0.3 million and $0.1 million for the years ended December 29, 2011 and December 30, 2010, respectively, for payments to the affiliate under the agreement. As of December 29, 2011 and December 30, 2010 approximately $0.1 million and $0.1 million, respectively, is included in accounts payable for amounts due to LA Live under the agreement. The amounts as of and for the year ended December 31, 2009 were inconsequential.

During 2009, NCM LLC entered into a network affiliate agreement with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark, for NCM LLC to provide in-theatre advertising services and Fathom events to Starplex in its theatre locations. The affiliate agreement was entered into at terms that are similar to those of the Company’s other network affiliates. Included in advertising operating costs are $2.9 million and $1.3 million, respectively, for the years ended December 29, 2011 and December 30, 2010, for its shares of advertising sold in its theatres under the affiliate agreement. As of December 29, 2011 and December 30, 2010, approximately $0.7 million and $0.5 million, respectively, is included in accounts payable for amounts due to Starplex under the agreement.

National CineMedia, Inc.—The management services agreement provides that NCM LLC employees may participate in the NCM, Inc. equity incentive plan (see Note 7).

Amounts due to/from managing member were comprised of the following (in millions):


	As of December 29, 2011	As of December 30, 2010

Distributions payable.......................................................................................................................................................	$ 21.0	$ 24.1
Cost and other reimbursement....................................................................................................................................	0.2	4.1

Total..........................................................................................................................................................................................	$ 21.2	$ 28.2

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 850
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Reference 2: http://www.xbrl.org/2003/role/presentationRef
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Borrowings

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Borrowings [Abstract]

Borrowings

4. BORROWINGS

The following summarizes NCM LLC’s total outstanding debt as of June 28, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:



	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Senior Secured Credit Facility—NCM LLC’s senior secured credit facility consists of a $119.0 million revolving credit facility and a $225.0 million term loan. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolver—The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $119.0 million. The unused line fee is 0.50% per annum. Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of revolver amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014. On April 27, 2012, the Company entered into an amendment to its senior secured credit facility (the “Amendment”) which resulted in the maturity of the remaining $105.0 million available under the revolver to be extended to April 27, 2017, subject to acceleration if the term loan under the credit facility is not repaid, refinanced or extended by December 31, 2014. The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

Borrowings under the revolver bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit agreement). In connection with the Amendment, the applicable margins on the $105.0 million portion of the revolver increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolver remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolver as of June 28, 2012 was 1.74%.

Term Loan— The term loan bears interest at the Company’s option of either the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 0.50%. The interest rate on the term loan was lowered from the LIBOR index plus 1.75% and the base rate plus 0.75% in the first quarter of 2011 due to an upgrade in the corporate credit rating by the credit agencies specified in the facility. The weighted-average interest rate on the term loan as of June 28, 2012 was 1.97% without giving effect to the interest rate swaps. As of June 28, 2012, interest rate swaps resulted in the entire $225.0 million term loan having a fixed annual interest rate of 6.484%(both those accounted for as hedges and those that are not). Interest payments are made quarterly. See Note 7- Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps. In connection with the Amendment and the private placement of $400.0 million of Senior Secured Notes (defined below) on April 27, 2012, the Company paid down its term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million. During the quarter ended June 28, 2012, the Company recorded a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance at June 28, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 times on a quarterly basis. In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of June 28, 2012, the Company’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021—On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”). The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

Senior Secured Notes due 2022—On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”). The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

6. Borrowings

Senior secured credit facility—On February 13, 2007, concurrently with the closing of the IPO of NCM, Inc., NCM LLC entered into a senior secured credit facility with a group of lenders. The facility consisted of a six-year $80.0 million revolving credit facility and an eight-year, $725.0 million term loan facility. The revolving credit facility portion was available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the credit agreement, and a portion is available for letters of credit. The obligations under the credit facility are secured by a lien on substantially all of the assets of NCM LLC.

On July 5, 2011, NCM LLC completed an amendment to NCM LLC’s senior secured credit facility primarily to replace $66.0 million of the $80.0 million revolving credit facility that would have terminated on February 13, 2013, with a new $105.0 million revolving credit facility that will terminate on December 31, 2014, and to amend certain covenants and administrative items. The unused line fee increased from 0.375% per annum to 0.50% per annum. The $14.0 million portion of the $80.0 million revolving credit facility that was outstanding from Lehman Brothers Holdings, Inc. (“Lehman”) (not subject to pro rata prepayment or re-borrowing) remains in place but will also mature on December 31, 2014, for a total revolving credit facility of $119.0 million. As discussed in further detail below, on July 5, 2011, NCM LLC prepaid $175.0 million of the term loan facility. There were no breakage costs associated with the $175.0 million prepayment or the replacement of the revolving credit facility. NCM LLC recorded a $1.5 million non-cash charge for deferred loan fees associated with the balance of the term loan facility that was prepaid. In addition, the applicable margin, currently at 150 basis points over LIBOR, was not changed.

The outstanding balance of the term loan facility at December 29, 2011 and December 30, 2010 was $550.0 million and $725.0 million, respectively. The outstanding balance under the revolving credit facility at December 29, 2011 and December 30, 2010 was $44.0 million and $50.0 million, respectively. As of December 29, 2011, the interest rate swaps hedged the entire $550.0 million term loan at a fixed interest rate of 6.484% (both those accounted for as hedges and those that are not). The applicable margin on the term loan was lowered to 1.5% from 1.75% as a result of an upgrade of the corporate credit rating by the credit rating agencies specified in the credit agreement, in the first quarter of 2011. The weighted-average interest rate on the unhedged revolver was 2.01%. Commencing with the fourth fiscal quarter in fiscal year 2009, the applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit agreement). The senior secured credit facility also contains a number of covenants and financial ratio requirements, with which the Company was in compliance at December 29, 2011, including the consolidated net senior secured leverage ratio. There are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of December 29, 2011, the Company’s consolidated net senior secured leverage ratio was 2.7 times (versus a covenant of 6.5 times). See Note 11 for an additional discussion of the interest rate swaps.

NCM LLC, Lehman and Barclays Bank PLC (“Barclays”) entered into an agreement in March 2010 whereby Lehman resigned its agency function and restructured its outstanding $14.0 million revolving credit loan. NCM LLC and the remaining revolving credit lenders consented to the appointment of Barclays as successor administrative agent and swing line lender under the credit agreement. Additionally, the revolving credit commitments of Lehman were reduced to zero and the aggregate revolving credit commitments were reduced to $66.0 million. The $14.0 million outstanding principal of the revolving credit loans held by Lehman will not be repaid in connection with any future prepayments of revolving credit loans, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC, along with any accrued and unpaid fees and interest, on the revolving credit termination date, December 31, 2014.

Senior notes due 2021—On July 5, 2011 NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes due in 2021 (“Senior Notes”). The Senior Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The proceeds were used to prepay $175.0 million of NCM LLC’s outstanding indebtedness under its existing senior secured credit facility discussed above, as well as pay $21.0 million on the existing revolving line of credit and pay offering costs. The outstanding balance of the Senior Notes at December 29, 2011 was $200.0 million. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility.

Other—On March 19, 2009, the Company gave an $8.5 million note payable to Credit Suisse, Cayman Islands Branch (“Credit Suisse”) with no stated interest to settle the $10.0 million contingent put obligation and to acquire the $20.7 million outstanding principal balance of debt of IdeaCast, Inc. (“IdeaCast”) (together with all accrued interest and other lender costs required to be reimbursed by IdeaCast). At issuance the Company recorded the note at a present value of $7.0 million. At December 30, 2010, $1.2 million of the balance was recorded in current liabilities. The note was paid in full on January 15, 2011. Interest on the note was accreted at the Company’s estimated incremental cost of debt based on then current market indicators over the term of the loan to interest expense. The amount of interest expense recognized on the note for the years ended December 29, 2011, December 30, 2010 and December 31, 2009 was an inconsequential amount, $0.5 million and $0.7 million, respectively.

Future maturities of borrowings—

The scheduled annual maturities on the credit facility and Senior Notes as of December 29, 2011 are as follows (in millions):


2012............................................................................................................................................................................................................................................	$ 0.0
2013............................................................................................................................................................................................................................................	0.0
2014............................................................................................................................................................................................................................................	44.0
2015............................................................................................................................................................................................................................................	550.0
2016............................................................................................................................................................................................................................................	0.0
Thereafter................................................................................................................................................................................................................................	200.0

Total............................................................................................................................................................................................................................................	$ 794.0

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

Share-Based Compensation

12 Months Ended

Dec. 29, 2011

Share-Based Compensation [Abstract]

Share-Based Compensation

7. Share-based compensation

At the date of the IPO, the Company adopted the NCM, Inc. 2007 Equity Incentive Plan. As of December 29, 2011, there were 10,076,000 shares of common stock available for issuance or delivery under the Equity Incentive Plan of which 2,973,786 remain available for grants as of December 29, 2011. Options awarded under the Equity Incentive Plan are granted with an exercise price equal to the closing market price of NCM, Inc. common stock on the date the Company’s board of directors approves the grant. Upon vesting of the restricted stock awards or exercise of options, NCM LLC will issue common membership units to the Company equal to the number of shares of the Company’s common stock represented by such awards. Options and non-vested restricted stock vest annually over a three or five-year period and options have either 10-year or 15-year contractual terms. A forfeiture rate of 5% was estimated to reflect the potential separation of employees.

The recognized expense, including equity based compensation costs of NCM, Inc. employees, is included in the operating results of NCM LLC. The Company recognized $7.5 million, $7.0 million and $3.1 million for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively, of share-based compensation expense for these options and $0.1 million were capitalized during each of the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. As of December 29, 2011, unrecognized compensation cost related to nonvested options was approximately $6.4 million, which will be recognized over a weighted average remaining period of 1.7 years.

The weighted average grant date fair value of granted options was $3.81, $4.84 and $2.17 for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. The intrinsic value of options exercised during the year was $1.5 million, $2.2 million and $0.2 million for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. The total fair value of awards vested during the years ended December 29, 2011, December 30, 2010 and December 31, 2009 was $6.2 million, $3.2 million and $0.3 million, respectively.

The following assumptions were used in the valuation of the options:


	Fiscal 2011	Fiscal 2010	Fiscal 2009

Expected life of options.............................................................................	6.0 years	6.0 years	6.5 years
Risk free interest rate.................................................................................	1.16% to 2.39%	1.38% to 3.76%	2.23% to 3.70%
Expected volatility........................................................................................	30%-53.6%	39%	30%
Dividend yield.................................................................................................	3.8% to 4.0%	3.8% to 4.0%	3%

Activity in the Equity Incentive Plan is as follows:


	Options	Weighted average exercise price	Weighted average remaining contractual life (in years)	Aggregate intrinsic value (in millions)

Outstanding at December 30, 2010................................................................................	3,876,224	$ 15.55
Granted.........................................................................................................................................	1,314,568	17.61
Exercised.....................................................................................................................................	(312,720)	13.55
Forfeited......................................................................................................................................	(40,500)	14.66

Outstanding at December 29, 2011.................................................................................	4,837,572	$ 16.25	8.3	$ 2.3

Exercisable at December 29, 2011..................................................................................	1,863,256	15.95	8.0	$ 1.2
Vested and Expected to Vest at December 29, 2011.............................................	4,802,536	16.24	8.3	$ 2.3

The following table summarizes information about the stock options at December 29, 2011, including the weighted average remaining contractual life and weighted average exercise price:


	Options outstanding			Options exercisable
Range of exercise price	Number outstanding as of December 29, 2011	Weighted average remaining life (in years)	Weighted average exercise price	Number exercisable as of December 29, 2011	Weighted average exercise price

$5.35-$14.58....................................................................	990,962	7.5	$ 9.84	432,676	$ 9.26
$14.59-$16.66..................................................................	1,019,569	9.2	16.25	664,252	16.27
$16.67–$16.97.................................................................	948,206	8.0	16.97	308,994	16.97
$16.98-$18.38..................................................................	1,265,569	9.1	18.28	75,214	17.92
$18.39–$29.05.................................................................	613,266	7.1	21.27	382,120	21.77


	4,837,572	8.3	$ 16.25	1,863,256	$ 15.95

Non-vested (restricted) stock—NCM, Inc. has a non-vested stock program as part of the Equity Incentive Plan. The plan provides for non-vested stock awards to officers, board members and other key employees, including employees of NCM LLC. Under the non-vested stock program, common stock of NCM, Inc. may be granted at no cost to officers, board members and key employees, subject to requisite service and meeting financial performance targets (for certain grants beginning in 2009), and as such restrictions lapse, the award vests in that proportion. The participants are entitled to cash dividends from NCM, Inc. and to vote their respective shares, although the sale and transfer of such shares is prohibited and the shares are subject to forfeiture during the restricted period. Additionally, the accrued cash dividends for 2009, 2010 and 2011 grants are subject to forfeiture during the restricted period. The shares are also subject to the terms and provisions of the Equity Incentive Plan. Non-vested stock awards granted in 2009 through 2011 (except grants to board members) include performance vesting conditions, which permit vesting to the extent that NCM, Inc. achieves specified non-GAAP targets at the end of the measurement period. Non-vested stock granted to non-employee directors vest after one year.

The following table represents the shares of non-vested stock:


	Shares	Weighted average grant- date fair value

Non-vested as of December 30, 2010..........................................................................................................................	915,584	$ 16.77
Granted.........................................................................................................................................................................................	470,865	17.66
Forfeited......................................................................................................................................................................................	(10,207)	16.28
Vested...........................................................................................................................................................................................	(90,734)	19.43

Non-vested as of December 29, 2011..........................................................................................................................	1,285,508	$ 16.92

The recognized expense, including the equity based compensation costs of NCM, Inc. employees, is included in the operating results of NCM LLC. The Company recorded $4.3 million, $7.0 million and $2.4 million in compensation expense related to such outstanding non-vested shares during the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. Of the $4.3 million in compensation expense for the year ended December 29, 2011, a credit of $2.9 million was related to a true-up to NCM, Inc.’s expected performance against the specified non-GAAP targets for the 2009 and 2010 grants as of December 29, 2011. In addition, no compensation expense was recorded for the 2011 non-vested restricted stock grants subject to performance conditions as the grants are not expected to vest due to the projected underperformance against the specified non-GAAP targets as of December 29, 2011. Of the $7.0 million in compensation expense for the year ended December 30, 2010, $1.6 million was related to NCM, Inc.’s expected performance against the specified non-GAAP targets for the 2009 and 2010 grants as of December 30, 2010. During the years ended December 29, 2011, December 30, 2010 and December 31, 2009 there was $0.1 million, $0.1 million and an inconsequential amount capitalized, respectively. As of December 29, 2011, unrecognized compensation cost related to non-vested stock was approximately $3.8 million, which will be recognized over a weighted average remaining period of 1.2 years. The weighted average grant date fair value of non-vested stock was $17.66, $17.24 and $9.50 for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. The total fair value of awards vested was $1.8 million, $1.6 million and $0.3 million during the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively.

The entire disclosure for compensation-related costs for equity-based compensation, which may include disclosure of policies, compensation plan details, allocation of equity compensation, incentive distributions, equity-based arrangements to obtain goods and services, deferred compensation arrangements, employee stock ownership plan details and employee stock purchase plan details.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 50
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6406099&loc=d3e25284-112666

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-Paragraph 1
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
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-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5444-113901

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 14

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
-Paragraph 64, 65, A240
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 93-6
-Paragraph 53
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Employee Benefit Plans	12 Months Ended
Employee Benefit Plans	Dec. 29, 2011
Employee Benefit Plans [Abstract]
Employee Benefit Plans	8. Employee benefit plans NCM LLC sponsors the NCM 401(k) Profit Sharing Plan (the “Plan”) under Section 401(k) of the Internal Revenue Code of 1986, as amended, for the benefit of substantially all full-time employees. The Plan provides that participants may contribute up to 20% of their compensation, subject to Internal Revenue Service limitations. Employee contributions are invested in various investment funds based upon election made by the employee. The recognized expense, including the discretionary contributions of NCM, Inc. employees, is included in the operating results of NCM LLC. The Company made discretionary contributions of $0.9 million, $0.9 million and $0.8 million during the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively.

The entire disclosure for pension and other postretirement benefits.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 715
-URI http://asc.fasb.org/topic&trid=2235017

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Implementation Guide (Q and A)
-Number FAS88
-Paragraph 63
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 106
-Paragraph 518
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph a
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-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-2
-Paragraph 8
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 87
-Paragraph 264
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-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph q
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph h
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-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 8
-Subparagraph m
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-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5, 6, 7, 8
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 158
-Paragraph 7, 21, 22
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-Name FASB Staff Position (FSP)
-Number FAS106-2
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-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 30
-Paragraph 26
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Commitments And Contingencies [Abstract]

Commitments And Contingencies

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Commitments And Contingencies

5. COMMITMENTS AND CONTINGENCIES

Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows.

Minimum Revenue Guarantees― As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $31.4 million over the remaining terms of the network affiliate agreements. As of June 28, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate.

9. Commitments and contingencies

Legal Actions—The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position or results of operations.

Operating Commitments—The Company leases office facilities for its headquarters in Centennial, Colorado and also in various cities for its sales and marketing personnel as sales offices. The Company has no capital lease obligations. Total lease expense for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, was $2.3 million, $2.2 million and $2.3 million, respectively.

Future minimum lease payments under noncancelable operating leases as of December 29, 2011 are as follows (in millions):



2012.................................................................................................................................................................................................................................................	$ 2.3
2013.................................................................................................................................................................................................................................................	2.3
2014.................................................................................................................................................................................................................................................	2.4
2015.................................................................................................................................................................................................................................................	2.3
2016.................................................................................................................................................................................................................................................	2.3
Thereafter......................................................................................................................................................................................................................................	7.2

Total..................................................................................................................................................................................................................................................	$ 18.8

Minimum revenue guarantees—As part of the network affiliate agreements entered in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $17.3 million over the remaining terms of the network affiliate agreements. As of December 29, 2011 and December 30, 2010, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate.

The entire disclosure for commitments and contingencies.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6449706&loc=d3e16207-108621

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 460
-SubTopic 10
-Section 50
-Paragraph 8
-URI http://asc.fasb.org/extlink&oid=6398077&loc=d3e12565-110249

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 450
-SubTopic 20
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=6952336&loc=d3e14435-108349

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.25)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 440
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6394976&loc=d3e25287-109308

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Interpretation (FIN)
-Number 14
-Paragraph 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 9, 10, 11, 12
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Fair Value Measurement

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Fair Value Measurement [Abstract]

Fair Value Measurement

6. FAIR VALUE MEASUREMENT

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Fair Value of Financial Instruments—The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:



	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated as of June 28, 2012 or December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of June 28, 2012 and December 29, 2011, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):



			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	0.2	$	0.2	$	-	$	-
Total assets	$	0.2	$	0.2	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (2)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (2)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
LIABILITIES:
Current portion of interest rate swap agreements (2)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (2)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1) Cash Equivalents—The Company’s cash equivalents are carried at estimated fair value.

(2) Interest Rate Swap Agreements—The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 7-Derivative Instruments and Hedging Activities.

10. Fair value measurements

Fair value of financial instruments—The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms and the fact that it was recently amended during 2011. The carrying amounts and fair values of interest rate swap agreements are the same since the Company accounts for these instruments at fair value.

The Company has estimated the fair value of its term loan based on an average of at least two non-binding broker quotes and the Company’s analysis to be $530.6 million and $713.3 million at December 29, 2011 and December 30, 2010, respectively (Level 2). The carrying value of the term loan was $550.0 and $725.0 million as of December 29, 2011 and December 30, 2010, respectively.

The carrying value of the Company’s Senior Notes as of December 29, 2011 was $200.0 million and the estimated fair value was $198.4 million based on an average of at least two non-binding broker quotes and the Company’s analysis (Level 2).

During the fourth quarter of 2011, the Company received equity securities in a privately held company as consideration for an advertising contract. The fair value of the investment has not been estimated at December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.2 million as of December 29, 2011. Refer to Note 1—Other Investment.

During the fourth quarter of 2011, the Company recorded an impairment to the value of its investment in RMG due to the Company being further diluted by a new round of preferred equity financing that was senior to the Company’s investment. The Company determined the impairment was other-than-temporary and the unrealized loss was reported as an impairment loss in the statements of income since the fair value was determined to be significantly below cost and recoverability was deemed unlikely. The key factor identified by management in making these assessments and determining the amount was due to a recapitalization of RMG that was completed in early 2012. The carrying amount of the Company’s investment was $0.0 million and $6.7 million as of December 29, 2011 and December 30, 2010, respectively. Refer to Note 1—Other Investment.

Recurring measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):



		Fair value measurements at reporting date using
	As of December 29, 2011	Quoted prices in active markets for identical assets (Level 1)	Significant other observable inputs (Level 2)	Significant unobservable inputs (Level 3)

LIABILITIES:
Current Portion of Interest Rate Swap Agreements(1) ..............................	$ 24.0	$ 0.0	$ 24.0	$ 0.0
Interest Rate Swap Agreements(1)..............................................................	46.8	0.0	46.8	0.0

Total Liabilities........................................................................................................	$ 70.8	$ 0.0	$ 70.8	$ 0.0


		Fair value measurements at reporting date using
	As of December 30, 2010	Quoted prices in active markets for identical assets (Level 1)	Significant other observable inputs (Level 2)	Significant unobservable inputs (Level 3)

LIABILITIES:
Current Portion of Interest Rate Swap Agreements(1).....................	$ 25.3	0.0	$ 25.3	0.0
Interest Rate Swap Agreements(1)............................................................	45.5	0.0	45.5	0.0

Total Liabilities......................................................................................................	$ 70.8	$ 0.0	$ 70.8	$ 0.0

(1) Interest Rate Swap Agreements—Refer to Note 11.

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

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Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Derivative Instruments And Hedging Activities

7. derivative instruments AND HEDGING ACTIVITIES

As of June 28, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):



		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the $225.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting the Company’s variable rate term loan to a fixed rate of 6.484% and the term of the swaps coincides with the term loan maturity date of February 13, 2015.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remains hedged at 6.484%. Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in Accumulated Other Comprehensive Income (“AOCI”) related to those interest rate swaps into earnings. For the quarter and six months ended June 28, 2012, the Company recorded a loss in its Condensed Statements of Income of approximately $26.7 million related to the partial swap terminations.

The swaps were terminated ratably among the four counterparties, however, the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan. If after the partial swap terminations, an interest rate swap remained outstanding and the underlying term loan designated for cash flow hedge accounting was paid down, cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable of occurring. Any future changes to the fair value of these interest rate swaps will be recorded as a change in derivative fair value in the Condensed Statements of Income.

The Company also discontinued cash flow hedge accounting for swaps in which the Company partially terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period. As of April 27, 2012, there was approximately $13.9 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions remain probable of occurring, and will be amortized in the Condensed Statements of Income over the remaining term or February 13, 2015. The Company estimates approximately $5.1 million will be amortized to change in derivative fair value in the Condensed Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty. In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI was reclassified into earnings during the second quarter of 2012.

For the interest rate swaps that were partially terminated and still have remaining amounts outstanding under the interest rate swap agreements and the underlying term loan remains outstanding, the Company has continued to elect cash flow hedge accounting. Since the instruments were determined to be effective at June 28, 2012 and December 29, 2011, changes to the fair value of the interest rate swaps were recorded within Other Comprehensive Income. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

The effect of derivative instruments with cash flow hedge accounting on the condensed financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):



	Unrealized Gain (Loss) Recognized in NCM LLC’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)

The effect of derivatives not designated as hedging instruments under ASC 815 on the condensed financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)

11. Derivative instruments and hedging activities

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the entire $550.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting all of the Company’s variable rate debt to a fixed rate of 6.484%.

Cash flow hedge accounting was discontinued on September 15, 2008 for one of the interest rate swap agreements due to the event of default created by the bankruptcy of Lehman and the inability of the Company to continue to demonstrate the swap would be effective. The Company did not elect cash flow hedge accounting and the interest rate swap with Barclays is recorded at fair value with any change in the fair value recorded in the statements of income. There was no change, $4.0 million increase and $8.3 million decrease in the fair value of the liability for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively, which the Company recorded as a change in derivative fair value.

In accordance with ASC 815 Derivatives and Hedging, the net derivative loss as of September 14, 2008 related to the discontinued cash flow hedge shall continue to be reported in accumulated other comprehensive income unless it is probable that the forecasted transaction will not occur by the end of the originally specified time period. Accordingly, the net derivative loss is being amortized to interest expense over the remaining term of the interest rate swap through February 13, 2015. The amount amortized during the years ended December 29, 2011, December 30, 2010 and December 31, 2009 was $1.3 million per year. The Company estimates approximately $1.3 million will be amortized to interest on borrowings in the next 12 months.

The fair values of the interest rate swaps with the counterparties on which we have elected and qualify for cash flow hedge accounting (representing notional amounts of $412.5 million associated with a like amount of the variable rate debt) are recorded on the Company’s balance sheet as a liability with the change in fair value recorded in other comprehensive income since the instruments were determined to be perfectly effective at December 29, 2011 and December 30, 2010. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

As of December 29, 2011 and December 30, 2010, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):


	Liability derivatives
	As of December 29, 2011		As of December 30, 2010
	Balance sheet location	Fair value	Balance sheet location	Fair value


Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements...............................	Current Liabilities	$ 18.0	Current Liabilities	$ 19.0
Interest rate swap agreements.....................................................................	Other Liabilities	$ 35.1	Other Liabilities	$ 34.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements...............................	Current Liabilities	$ 6.0	Current Liabilities	$ 6.3
Interest rate swap agreements.....................................................................	Other Liabilities	$ 11.7	Other Liabilities	$ 11.4

Total derivatives..................................................................................................		$ 70.8		$ 70.8

The effect of derivative instruments in cash flow hedge relationships on the financial statements for the years ended December 29, 2011, December 30, 2010 and December 31, 2009 were as follows (in millions):


	Unrealized gain (loss) recognized in NCM LLC’s other comprehensive income (pre-tax) for the years ended			Realized (loss) recognized in interest on borrowings (pre-tax) for the years ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009

Interest Rate Swaps..........................................................................	$ (18.1)	$ (30.3)	$ 9.3	$ (19.5)	$ (19.4)	$ (16.7)

The effect of derivatives not designated as hedging instruments under ASC 815 on the financial statements for the years ended December 29, 2011, December 30, 2010 and December 31, 2009 were as follows (in millions):


	Gain or (loss) recognized in non-operating expenses (pre-tax) for the years ended
	December 29, 2011	December 30, 2010	December 31, 2009

Interest on borrowings........................................................................................................	$ (6.5)	$ (6.2)	$ (6.2)
Change in derivative fair value.....................................................................................	(1.3)	(5.3)	7.0

Total.............................................................................................................................................	$ (7.8)	$ (11.5)	$ 0.8

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

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Segment Reporting

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Segment Reporting [Abstract]

Segment Reporting

8. SEGMENT REPORTING

Advertising revenue accounted for 92.0%, 86.5%, 88.6% and 85.3% of revenue for the quarters ended June 28, 2012 and June 30, 2011, and the six months ended June 28, 2012 and June 30, 2011, respectively. The following table presents revenue less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.



	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.0		35.7
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.3		8.6
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3



	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.6		36.0
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.3		0.2		8.1		8.6
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.4	$	2.5	$	(17.7)	$	50.2



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		9.7		69.9
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		15.3		17.1
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3



	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.2		63.8
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		0.6		0.4		16.4		17.4
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	97.0	$	4.3	$	(36.1)	$	65.2

The following is a summary of revenues by category (in millions):



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

12. Segment reporting

Advertising revenue accounts for 88.7%, 88.7% and 88.0%, of revenue for the years ended December 29, 2011, December 30, 2010 and December 31, 2009, respectively. The following table presents revenues less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom events operating segments, and network, administrative and unallocated costs. Refer to Note 1-Segment Reporting.



	Year ended December 29, 2011 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue................................................................................................................	$ 386.1	$ 49.2	$ 0.1	$ 435.4
Operating costs..................................................................................................	80.0	34.1	17.7	131.8
Selling and marketing costs.........................................................................	49.2	7.9	2.7	59.8
Administrative and other costs...................................................................	2.6	0.8	27.9	31.3
Depreciation and amortization.....................................................................	0.0	0.0	18.8	18.8

Operating income..............................................................................................	$ 254.3	$ 6.4	$ (67.0)	$ 193.7


	Year ended December 30, 2010 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue.............................................................................................................	$ 379.4	$ 48.0	$ 0.1	$ 427.5
Operating costs...............................................................................................	74.3	32.4	20.0	126.7
Selling and marketing costs.......................................................................	46.5	8.1	3.3	57.9
Administrative and other costs................................................................	3.2	0.8	30.5	34.5
Depreciation and amortization...................................................................	0.0	0.0	17.8	17.8

Operating income............................................................................................	$ 255.4	$ 6.7	$ (71.5)	$ 190.6


	Year ended December 31, 2009 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue.......................................................................................................................	$ 335.1	$ 45.5	$ 0.1	$ 380.7
Operating costs.........................................................................................................	72.7	29.1	18.6	120.4
Selling and marketing costs.................................................................................	40.6	8.6	1.0	50.2
Administrative and other costs..........................................................................	2.8	0.9	22.6	26.3
Depreciation and amortization.............................................................................	0.0	0.0	15.6	15.6

Operating income......................................................................................................	$ 219.0	$ 6.9	$ (57.7)	$ 168.2

The following is a summary of revenues by category (in millions):



	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009

National Advertising Revenue...........................................................................................................	$ 267.5	$ 271.9	$ 236.8
Founding Member Advertising Revenue from Beverage Concessionaire Agreements	38.0	37.2	36.3
Local Advertising Revenue.................................................................................................................	80.6	70.3	62.0
Fathom Consumer Revenue..............................................................................................................	35.0	31.5	28.6
Fathom Business Revenue................................................................................................................	14.2	16.5	16.9
Other Revenue.........................................................................................................................................	0.1	0.1	0.1

Total Revenues.........................................................................................................................................	$ 435.4	$ 427.5	$ 380.7

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 34
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 41
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-SubTopic 10
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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Valuation And Qualifying Accounts [Abstract]

Valuation And Qualifying Accounts

12 Months Ended

Dec. 29, 2011

Valuation And Qualifying Accounts

13. Valuation and qualifying accounts (in millions)



	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009


ALLOWANCE FOR DOUBTFUL ACCOUNTS:
Balance at beginning of period.......................................................................................	$ 3.7	$ 3.6	$ 2.6
Provision for bad debt.......................................................................................................	2.1	2.3	2.4
Write-offs, net.......................................................................................................................	(1.5)	(2.2)	(1.4)

Balance at end of period...................................................................................................	$ 4.3	$ 3.7	$ 3.6

Quarterly Financial Data

12 Months Ended

Dec. 29, 2011

Quarterly Financial Data [Abstract]

Quarterly Financial Data

14. Quarterly financial data (unaudited) (in millions)



2011	First quarter	Second quarter	Third quarter	Fourth quarter


Operations:
Revenues........................................................................................................................................................	$ 70.8	$ 114.0	$ 136.0	$ 114.6
Operating Expenses....................................................................................................................................	55.8	63.8	62.0	60.1

Operating Income.........................................................................................................................................	15.0	50.2	74.0	54.5
Net Income.....................................................................................................................................................	5.1	37.6	56.6	35.2

2010	First quarter	Second quarter	Third quarter	Fourth quarter


Operations:
Revenues........................................................................................................................................................	$ 84.6	$ 99.1	$ 125.7	$ 118.1
Operating Expenses....................................................................................................................................	58.2	55.8	58.6	64.3

Operating Income.........................................................................................................................................	26.4	43.3	67.1	53.8
Net Income.....................................................................................................................................................	12.8	27.2	52.7	46.8

The entire disclosure for the quarterly financial data in the annual financial statements. The disclosure may include a tabular presentation of financial information for each fiscal quarter for the current and previous year, including revenues, gross profit, income or loss before extraordinary items and earnings per share data. It also includes an indication if the information in the note is unaudited, comments on the aggregate effect of year-end adjustments, and an explanation of matters or transactions that affect comparability or are pertinent to an understanding of the information furnished.

Cash And Cash Equivalents

Subsequent Events	12 Months Ended
Subsequent Events	Dec. 29, 2011
Subsequent Events [Abstract]
Subsequent Events	15. Subsequent events During early 2012, the Company restructured Fathom events to place more focus on the Fathom Consumer division. Based on historical and expected future trends the Company believes the Fathom Consumer division has greater future growth prospects and is more in aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform. The Company will continue to operate the Fathom Business division for a portion of the first quarter of 2012 to satisfy contractual obligations for events. Despite the revenue loss ($14.2 million in 2011), due to the reduction in direct expenses as well as indirect expenses such as operating, selling and marketing and administrative costs, the impact on the Company’s future operating income is not expected to be material. During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members, which is an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access, in accordance with the ESAs, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. A cash payment of approximately $0.2 million will be received from AMC in lieu of surrendering 16,727 whole units and one partial unit. As a result, NCM LLC recorded an intangible asset at fair value of the common membership units of $9.9 million. The Company based the fair value of the intangible asset on the market value of the common membership units when issued, which are freely convertible into the Company’s common stock. Pursuant to ASC 350-10 Intangibles – Goodwill and Other, the intangible asset has a finite useful life and the Company will amortize the asset over the remaining useful life corresponding with the ESAs.

The Company (Policy)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

The Company [Abstract]

Basis Of Presentation

Basis of Presentation

Basis of presentation

Estimates

Estimates—The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable and equity-based compensation. Actual results could differ from those estimates.

Reclassifications

Reclassifications—Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Accounting Period

Accounting period—The Company operates on a 52-week fiscal year, with the fiscal year ending on the first Thursday after December 25, which, in certain years, results in a 53-week year.

Payment to the founding members of a theatre access fee is comprised of a payment per theatre attendee and a payment per digital screen, both of which escalate over time.

Leases

Advertising Costs

Restricted Cash

Receivables

Receivables—Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. At December 30, 2010, there were two advertising agency groups through which the Company sources national advertising revenue representing approximately 21% and 17% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agencies were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Receivables consisted of the following, in millions:


	As of December 29, 2011	As of December 30, 2010

Trade accounts............................................................................................................................................	$ 98.4	$ 100.9
Other.................................................................................................................................................................	2.5	2.9
Less allowance for doubtful accounts..............................................................................................	(4.3)	(3.7)

Total...................................................................................................................................................................	$ 96.6	$ 100.1

Long-Lived Assets



Equipment.............................................................................................................................	4-10 years
Computer hardware and software..............................................................................	3-5 years
Leasehold improvements..............................................................................................	Lesser of lease term or asset life

Construction in progress includes costs relating to installations of equipment into affiliate theatres. Assets under construction are not depreciated until placed into service.

Intangible Assets

Amounts Due To/From Founding Members

Amounts Due To Managing Member

Income Taxes

Accumulated Other Comprehensive Loss

Accumulated other comprehensive loss—Accumulated other comprehensive loss is composed of the following (in millions):


	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009

Beginning Balance.................................................................................................................................	$ (58.3)	$ (47.4)	$ (73.5)
Change in fair value on cash flow hedge...................................................................................	0.1	(12.2)	24.8
Reclassifications into earnings.......................................................................................................	1.3	1.3	1.3

Ending Balance.......................................................................................................................................	$ (56.9)	$ (58.3)	$ (47.4)

Debt Issuance Costs

Other Investment

Share-Based Compensation

Derivative Instruments

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed financial statements.

Recent accounting pronouncements

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its financial statements.

The Company (Tables)

12 Months Ended

Dec. 29, 2011

The Company [Abstract]

Schedule Of Receivables


	As of December 29, 2011	As of December 30, 2010

Trade accounts............................................................................................................................................	$ 98.4	$ 100.9
Other.................................................................................................................................................................	2.5	2.9
Less allowance for doubtful accounts..............................................................................................	(4.3)	(3.7)

Total...................................................................................................................................................................	$ 96.6	$ 100.1

Schedule Of Useful Lives



Equipment.............................................................................................................................	4-10 years
Computer hardware and software..............................................................................	3-5 years
Leasehold improvements..............................................................................................	Lesser of lease term or asset life

Schedule Of Accumulated Other Comprehensive Loss


	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009

Beginning Balance.................................................................................................................................	$ (58.3)	$ (47.4)	$ (73.5)
Change in fair value on cash flow hedge...................................................................................	0.1	(12.2)	24.8
Reclassifications into earnings.......................................................................................................	1.3	1.3	1.3

Ending Balance.......................................................................................................................................	$ (56.9)	$ (58.3)	$ (47.4)

Property And Equipment (Tables)

12 Months Ended

Dec. 29, 2011

Property And Equipment [Abstract]

Summary Of Property And Equipment


	As of December 29, 2011	As of December 30, 2010

	(in millions)
Equipment, computer hardware and software..............................................................................	$ 73.7	$ 63.3
Leasehold Improvements......................................................................................................................	3.4	1.7
Less accumulated depreciation...........................................................................................................	(54.8)	(46.4)

Subtotal..........................................................................................................................................................	22.3	18.6
Construction in Progress........................................................................................................................	2.3	1.2

Total property and equipment...............................................................................................................	$ 24.6	$ 19.8

Intangible Assets (Tables)

12 Months Ended

Dec. 29, 2011

Intangible Assets [Abstract]

Summary Of Intagible Assets



	As of December 31, 2009	Additions(1)	Amortization	Other(2)	As of December 30, 2010

Gross carrying amount.......................................	$ 138.6	$ 151.3	0.0	$ (3.9)	$ 286.0
Accumulated amortization.................................	(4.4)	0.0	(6.4)	0.0	(10.8)

Total intangible assets, net...............................	$ 134.2	$ 151.3	$ (6.4)	$ (3.9)	$ 275.2


	As of December 30, 2010	Additions(3)	Amortization	Other(2)	As of December 29, 2011

Gross carrying amount...............................................	$ 286.0	$ 10.4	0.0	$ (0.7)	$ 295.7
Accumulated amortization..........................................	(10.8)	0.0	(10.0)	0.0	(20.8)

Total intangible assets, net........................................	$ 275.2	$ 10.4	$ (10.0)	$ (0.7)	$ 274.9

(2) See Note 5 for further information on integration payments.

Summary Of Estimated Aggregate Amortization Expense



2012..............................................................................................................................................................................................................................................	$ 11.1
2013..............................................................................................................................................................................................................................................	11.1
2014..............................................................................................................................................................................................................................................	11.1
2015..............................................................................................................................................................................................................................................	11.1
2016..............................................................................................................................................................................................................................................	11.1

Accrued Expenses (Tables)

12 Months Ended

Dec. 29, 2011

Accrued Expenses [Abstract]

Schedule Of Accrued Expenses



	As of December 29, 2011	As of December 30, 2010

	(in millions)
Make-good reserve.............................................................................................................................................................	$ 2.7	$ 2.8
Accrued interest...................................................................................................................................................................	9.5	2.1
Deferred rent.........................................................................................................................................................................	2.9	2.2
Other accrued expenses..................................................................................................................................................	1.1	1.5

Total accrued expenses....................................................................................................................................................	$ 16.2	$ 8.6

Related-Party Transactions (Tables)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Schedule Of Mandatory Distributions To Members



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3


	2011	2010	2009

AMC........................................................................................................................................................................................	$ 25.3	$ 28.8	$ 25.8
Cinemark..............................................................................................................................................................................	25.5	24.0	20.8
Regal......................................................................................................................................................................................	32.2	32.3	34.9
NCM, Inc.............................................................................................................................................................................	78.7	71.0	57.8

Total........................................................................................................................................................................................	$ 161.7	$ 156.1	$ 139.3

Schedule Of Amounts Due To Founding Members



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0


	AMC	Cinemark	Regal	Total

Theatre access fees, net of beverage revenues.......................................................................	$ 0.5	$ 0.5	$ 0.6	$ 1.6
Cost and other reimbursement............................................................................................................	(0.5)	(0.5)	(0.7)	(1.7)
Distributions payable, net......................................................................................................................	6.7	6.8	8.6	22.1

Total..................................................................................................................................................................	$ 6.7	$ 6.8	$ 8.5	$ 22.0

Amounts due to founding members at December 30, 2010, were comprised of the following (in millions):


	AMC	Cinemark	Regal	Total

Theatre access fees, net of beverage revenues..............................................................................	$ 0.5	$ 0.4	$ 0.5	$ 1.4
Cost and other reimbursement...................................................................................................................	(0.2)	(0.5)	(0.0)	(0.7)
Distributions payable, net.............................................................................................................................	8.5	7.6	8.4	24.5

Total.........................................................................................................................................................................	$ 8.8	$ 7.5	$ 8.9	$ 25.2

Schedule Of Amounts Due To/From Managing Member



	As of June 28, 2012		As of December 29, 2011
Distributions payable	$	19.3	$	21.0
Cost and other reimbursement		(3.3)		0.2
Total	$	16.0	$	21.2


	As of December 29, 2011	As of December 30, 2010

Distributions payable.......................................................................................................................................................	$ 21.0	$ 24.1
Cost and other reimbursement....................................................................................................................................	0.2	4.1

Total..........................................................................................................................................................................................	$ 21.2	$ 28.2

Related Party Affiliates [Member]

Schedule Of Related Party Transactions



Included in Advertising operating costs in the Condensed Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2



Included in Accounts payable in the Condensed Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3) Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Founding Member And Managing Member [Member]

Schedule Of Related Party Transactions



Included in the Condensed Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6
Administrative fee—managing member (6)		3.4		3.6		7.0		7.6

(1)

(2)	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)	Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

(6)

(7)



Included in the Condensed Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Prepaid management fees to managing member (1)	$	1.0	$	1.0
Integration payments (included in Intangible assets) (2)		-		0.7

(1)

(2)


	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009


Included in the Statements of Income:
Revenues:
Beverage concessionaire revenue ( in Advertising revenue)(1)....................................	$ 38.0	$ 37.2	$ 36.3
Advertising inventory revenue (in Advertising revenue)(2).............................................	0.2	1.3	1.9
Operating Expenses:
Use of screens/theatres for Fathom events (in Fathom events operating costs)(3)	8.3	7.3	6.7
Purchase of movie tickets and concession products (in Fathom events operating costs)(5)	1.0	1.3	1.0
Theatre access fee(4).......................................................................................................................	55.4	52.6	52.7
Purchase of movie tickets and concession products (in Selling and marketing costs)(5)	1.1	1.2	1.1
Administrative fee—managing member(6)..............................................................................	13.7	16.6	10.8
Included in the Balance Sheets:
Prepaid management fees to managing member(7)...........................................................	$ 1.0	$ 0.8	$ 0.6
Integration payments (in Intangible assets)(8)......................................................................	0.7	3.9	3.2
Integration payments (in Additional paid in capital (deficit))(9)......................................	0.0	0.0	0.1

(2) The value of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.

Tabular disclosure of incentive payments in cash or stock or units paid during the accounting period to managing members or general partners of a limited liability corporation or limited partnership, as governed by the operating or partnership agreement. Disclosure may include identification of recipient, payments made, minimum distribution level, date payments are received, distributions per unit and per year, subsequent distribution amount and date.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 72
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163672-159010

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 103
-URI http://asc.fasb.org/extlink&oid=6926531&loc=SL5199526-159011

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 73
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163674-159010

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 9
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 2
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Schedule Of Outstanding Debt

Borrowings (Tables)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Borrowings [Abstract]



	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Schedule Of Annual Maturities On Credit Facility And Senior Notes


2012............................................................................................................................................................................................................................................	$ 0.0
2013............................................................................................................................................................................................................................................	0.0
2014............................................................................................................................................................................................................................................	44.0
2015............................................................................................................................................................................................................................................	550.0
2016............................................................................................................................................................................................................................................	0.0
Thereafter................................................................................................................................................................................................................................	200.0

Total............................................................................................................................................................................................................................................	$ 794.0

Share-Based Compensation (Tables)

12 Months Ended

Dec. 29, 2011

Share-Based Compensation [Abstract]

Summary Of Valuation Assumptions


	Fiscal 2011	Fiscal 2010	Fiscal 2009

Expected life of options.............................................................................	6.0 years	6.0 years	6.5 years
Risk free interest rate.................................................................................	1.16% to 2.39%	1.38% to 3.76%	2.23% to 3.70%
Expected volatility........................................................................................	30%-53.6%	39%	30%
Dividend yield.................................................................................................	3.8% to 4.0%	3.8% to 4.0%	3%

Summary Of Equity Incentive Plan Activity


	Options	Weighted average exercise price	Weighted average remaining contractual life (in years)	Aggregate intrinsic value (in millions)

Outstanding at December 30, 2010................................................................................	3,876,224	$ 15.55
Granted.........................................................................................................................................	1,314,568	17.61
Exercised.....................................................................................................................................	(312,720)	13.55
Forfeited......................................................................................................................................	(40,500)	14.66

Outstanding at December 29, 2011.................................................................................	4,837,572	$ 16.25	8.3	$ 2.3

Exercisable at December 29, 2011..................................................................................	1,863,256	15.95	8.0	$ 1.2
Vested and Expected to Vest at December 29, 2011.............................................	4,802,536	16.24	8.3	$ 2.3

Summary Of Stock Options By Exercise Price


	Options outstanding			Options exercisable
Range of exercise price	Number outstanding as of December 29, 2011	Weighted average remaining life (in years)	Weighted average exercise price	Number exercisable as of December 29, 2011	Weighted average exercise price

$5.35-$14.58....................................................................	990,962	7.5	$ 9.84	432,676	$ 9.26
$14.59-$16.66..................................................................	1,019,569	9.2	16.25	664,252	16.27
$16.67–$16.97.................................................................	948,206	8.0	16.97	308,994	16.97
$16.98-$18.38..................................................................	1,265,569	9.1	18.28	75,214	17.92
$18.39–$29.05.................................................................	613,266	7.1	21.27	382,120	21.77


	4,837,572	8.3	$ 16.25	1,863,256	$ 15.95

Schedule Of Non-Vested Stock


	Shares	Weighted average grant- date fair value

Non-vested as of December 30, 2010..........................................................................................................................	915,584	$ 16.77
Granted.........................................................................................................................................................................................	470,865	17.66
Forfeited......................................................................................................................................................................................	(10,207)	16.28
Vested...........................................................................................................................................................................................	(90,734)	19.43

Non-vested as of December 29, 2011..........................................................................................................................	1,285,508	$ 16.92

Commitments And Contingencies (Tables)

12 Months Ended

Dec. 29, 2011

Commitments And Contingencies [Abstract]

Schedule Of Minimum Lease Payments Under Noncancelable Operating Leases



2012.................................................................................................................................................................................................................................................	$ 2.3
2013.................................................................................................................................................................................................................................................	2.3
2014.................................................................................................................................................................................................................................................	2.4
2015.................................................................................................................................................................................................................................................	2.3
2016.................................................................................................................................................................................................................................................	2.3
Thereafter......................................................................................................................................................................................................................................	7.2

Total..................................................................................................................................................................................................................................................	$ 18.8

Fair Value Measurement (Tables)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Fair Value Measurement [Abstract]

Estimated Fair Values Of Company's Financial Instruments



	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities



			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	0.2	$	0.2	$	-	$	-
Total assets	$	0.2	$	0.2	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (2)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (2)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
LIABILITIES:
Current portion of interest rate swap agreements (2)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (2)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1) Cash Equivalents—The Company’s cash equivalents are carried at estimated fair value.



		Fair value measurements at reporting date using
	As of December 29, 2011	Quoted prices in active markets for identical assets (Level 1)	Significant other observable inputs (Level 2)	Significant unobservable inputs (Level 3)

LIABILITIES:
Current Portion of Interest Rate Swap Agreements(1) ..............................	$ 24.0	$ 0.0	$ 24.0	$ 0.0
Interest Rate Swap Agreements(1)..............................................................	46.8	0.0	46.8	0.0

Total Liabilities........................................................................................................	$ 70.8	$ 0.0	$ 70.8	$ 0.0


		Fair value measurements at reporting date using
	As of December 30, 2010	Quoted prices in active markets for identical assets (Level 1)	Significant other observable inputs (Level 2)	Significant unobservable inputs (Level 3)

LIABILITIES:
Current Portion of Interest Rate Swap Agreements(1).....................	$ 25.3	0.0	$ 25.3	0.0
Interest Rate Swap Agreements(1)............................................................	45.5	0.0	45.5	0.0

Total Liabilities......................................................................................................	$ 70.8	$ 0.0	$ 70.8	$ 0.0

(1) Interest Rate Swap Agreements—Refer to Note 11.

Tabular disclosure of the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments, assets, and liabilities. Such certain disclosures about the financial instruments, assets, and liabilities include: (1) the fair value of the required items together with their carrying amounts (as appropriate) and (2) the methodology and assumptions used in developing such estimates of fair value.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 12
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13476-108611

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 2
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13467-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 45
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6447952&loc=d3e13220-108610

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14172-108612

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 159
-Paragraph 19
-Subparagraph a, b, c(1), d(1)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 14
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15
-Subparagraph b-d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 159
-Paragraph 18
-Subparagraph c(2), d, e, f
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 157
-Paragraph 32
-Subparagraph a, c(1), c(2), c(3), d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities (Tables)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Schedule Of Estimated Fair Value Of Derivative Instruments



		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8


	Liability derivatives
	As of December 29, 2011		As of December 30, 2010
	Balance sheet location	Fair value	Balance sheet location	Fair value


Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements...............................	Current Liabilities	$ 18.0	Current Liabilities	$ 19.0
Interest rate swap agreements.....................................................................	Other Liabilities	$ 35.1	Other Liabilities	$ 34.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements...............................	Current Liabilities	$ 6.0	Current Liabilities	$ 6.3
Interest rate swap agreements.....................................................................	Other Liabilities	$ 11.7	Other Liabilities	$ 11.4

Total derivatives..................................................................................................		$ 70.8		$ 70.8

Schedule Of The Effect Of Derivatives On The Financial Statements



	Unrealized Gain (Loss) Recognized in NCM LLC’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)


	Unrealized gain (loss) recognized in NCM LLC’s other comprehensive income (pre-tax) for the years ended			Realized (loss) recognized in interest on borrowings (pre-tax) for the years ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009

Interest Rate Swaps..........................................................................	$ (18.1)	$ (30.3)	$ 9.3	$ (19.5)	$ (19.4)	$ (16.7)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)


	Gain or (loss) recognized in non-operating expenses (pre-tax) for the years ended
	December 29, 2011	December 30, 2010	December 31, 2009

Interest on borrowings........................................................................................................	$ (6.5)	$ (6.2)	$ (6.2)
Change in derivative fair value.....................................................................................	(1.3)	(5.3)	7.0

Total.............................................................................................................................................	$ (7.8)	$ (11.5)	$ 0.8

Tabular disclosure of the location and amount of gains and losses reported in the statement of financial performance, or when applicable, the statement of financial position. For example, (a) gains and losses recognized in the income statement on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges and (b) gains and losses initially recognized in other comprehensive income on derivative instruments designated and qualifying as cash flow hedges.

Schedule Of Segment Operating Income

Segment Reporting (Tables)

6 Months Ended

12 Months Ended

Jun. 28, 2012

Dec. 29, 2011

Segment Reporting [Abstract]



	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.0		35.7
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.3		8.6
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3



	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.6		36.0
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.3		0.2		8.1		8.6
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.4	$	2.5	$	(17.7)	$	50.2



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		9.7		69.9
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		15.3		17.1
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3



	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Total
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.2		63.8
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		0.6		0.4		16.4		17.4
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	97.0	$	4.3	$	(36.1)	$	65.2



	Year ended December 29, 2011 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue................................................................................................................	$ 386.1	$ 49.2	$ 0.1	$ 435.4
Operating costs..................................................................................................	80.0	34.1	17.7	131.8
Selling and marketing costs.........................................................................	49.2	7.9	2.7	59.8
Administrative and other costs...................................................................	2.6	0.8	27.9	31.3
Depreciation and amortization.....................................................................	0.0	0.0	18.8	18.8

Operating income..............................................................................................	$ 254.3	$ 6.4	$ (67.0)	$ 193.7


	Year ended December 30, 2010 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue.............................................................................................................	$ 379.4	$ 48.0	$ 0.1	$ 427.5
Operating costs...............................................................................................	74.3	32.4	20.0	126.7
Selling and marketing costs.......................................................................	46.5	8.1	3.3	57.9
Administrative and other costs................................................................	3.2	0.8	30.5	34.5
Depreciation and amortization...................................................................	0.0	0.0	17.8	17.8

Operating income............................................................................................	$ 255.4	$ 6.7	$ (71.5)	$ 190.6


	Year ended December 31, 2009 (in millions)
	Advertising	Fathom events and other	Network, administrative and unallocated costs	Total

Revenue.......................................................................................................................	$ 335.1	$ 45.5	$ 0.1	$ 380.7
Operating costs.........................................................................................................	72.7	29.1	18.6	120.4
Selling and marketing costs.................................................................................	40.6	8.6	1.0	50.2
Administrative and other costs..........................................................................	2.8	0.9	22.6	26.3
Depreciation and amortization.............................................................................	0.0	0.0	15.6	15.6

Operating income......................................................................................................	$ 219.0	$ 6.9	$ (57.7)	$ 168.2

Summary Of Revenue By Category



	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8



	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009

National Advertising Revenue...........................................................................................................	$ 267.5	$ 271.9	$ 236.8
Founding Member Advertising Revenue from Beverage Concessionaire Agreements	38.0	37.2	36.3
Local Advertising Revenue.................................................................................................................	80.6	70.3	62.0
Fathom Consumer Revenue..............................................................................................................	35.0	31.5	28.6
Fathom Business Revenue................................................................................................................	14.2	16.5	16.9
Other Revenue.........................................................................................................................................	0.1	0.1	0.1

Total Revenues.........................................................................................................................................	$ 435.4	$ 427.5	$ 380.7

Valuation And Qualifying Accounts (Tables)

12 Months Ended

Dec. 29, 2011

Valuation And Qualifying Accounts [Abstract]

Schedule Of Allowance For Doubtful Accounts



	Years ended
	December 29, 2011	December 30, 2010	December 31, 2009


ALLOWANCE FOR DOUBTFUL ACCOUNTS:
Balance at beginning of period.......................................................................................	$ 3.7	$ 3.6	$ 2.6
Provision for bad debt.......................................................................................................	2.1	2.3	2.4
Write-offs, net.......................................................................................................................	(1.5)	(2.2)	(1.4)

Balance at end of period...................................................................................................	$ 4.3	$ 3.7	$ 3.6

Quarterly Financial Data (Tables)

12 Months Ended

Dec. 29, 2011

Quarterly Financial Data [Abstract]

Schedule Of Quarterly Financial Data



2011	First quarter	Second quarter	Third quarter	Fourth quarter


Operations:
Revenues........................................................................................................................................................	$ 70.8	$ 114.0	$ 136.0	$ 114.6
Operating Expenses....................................................................................................................................	55.8	63.8	62.0	60.1

Operating Income.........................................................................................................................................	15.0	50.2	74.0	54.5
Net Income.....................................................................................................................................................	5.1	37.6	56.6	35.2

2010	First quarter	Second quarter	Third quarter	Fourth quarter


Operations:
Revenues........................................................................................................................................................	$ 84.6	$ 99.1	$ 125.7	$ 118.1
Operating Expenses....................................................................................................................................	58.2	55.8	58.6	64.3

Operating Income.........................................................................................................................................	26.4	43.3	67.1	53.8
Net Income.....................................................................................................................................................	12.8	27.2	52.7	46.8

The Company (Narrative) (Details)

3 Months Ended

6 Months Ended

12 Months Ended

Jun. 28, 2012

USD ($)

item

$ / shares

Dec. 29, 2011

USD ($)

item

Sep. 29, 2011

USD ($)

Jun. 28, 2012

USD ($)

item

$ / shares

Jun. 30, 2011

USD ($)

Dec. 29, 2011

USD ($)

item

$ / shares

Dec. 30, 2010

USD ($)

Dec. 31, 2009

USD ($)

Apr. 27, 2012

USD ($)

Revenue from barter transactions

$ 1,600,000

$ 1,500,000

Expenses from barter transactions

1,100,000

Restricted cash

$ 300,000

300,000

Membership units exchangeable into common stock ratio | item

Number of advertising agency groups contributing to more than 10% of outstanding gross receivable balance | item

Percentage of advertising revenue represented as receivables

15.00%

Number of advertising agency groups through which the Company sources national advertising | item

Net book value

$ 25,400,000

$ 24,600,000

$ 25,400,000

$ 24,600,000

19,800,000

Depreciation expense

8,800,000

11,400,000

$ 12,500,000

Net intangible assets

1,200,000

$ 14,700,000

$ 10,400,000

^[1]

151,300,000

^[2]

Weighted average amortization period

16 years 1 month 6 days

Gross carrying amount of the intangible assets

295,700,000

$ 295,700,000

286,000,000

138,600,000

Remaining weighted average amortization period

P24Y10M24D

Deferred financing costs

12,600,000

$ 12,600,000

7,300,000

Amortization of debt issuance costs

$ 1,400,000

$ 800,000

$ 2,300,000

$ 1,900,000

1,900,000

Number of types of share-based compensation awards | item

Number of shares exercised | shares

7,663

202,762

312,720

Weighted average exercise price | $ / shares

$ 13.64

$ 15.20

$ 13.55

Number of shares of restricted stock vested | shares

439,738

90,734

$ 839,000,000

$ 794,000,000

$ 839,000,000

$ 794,000,000

Fixed interest rate

6.484%

NCM, LLC. [Member]

111,978,019

110,814,569

111,978,019

110,814,569

NCM, Inc. [Member]

54,446,443

53,934,605

54,446,443

53,934,605

48.60%

48.70%

Regal [Member]

22,113,150

22,060,262

22,113,150

22,060,262

19.70%

19.90%

Cinemark [Member]

18,094,644

17,495,920

18,094,644

17,495,920

16.20%

15.80%

AMC [Member]

17,323,782

15.50%

15.60%

Minimum [Member]

Operating Lease Term

5 years

Maximum [Member]

Advertising Agency Group 1 [Member]

Operating Lease Term

16 years

National advertising revenue of outstanding gross receivable, percentage

21.00%

Advertising Agency Group 2 [Member]

National advertising revenue of outstanding gross receivable, percentage

17.00%

Software And Development Costs [Member]

Research and development expense

Net book value

$ 9,300,000

$ 9,200,000

Depreciation expense

4,800,000

6,500,000

6,700,000

$ 900,000

$ 1,200,000

$ 1,600,000

Software And Development Costs [Member] | Minimum [Member]

Software And Development Costs [Member] | Maximum [Member]

Estimated useful life

3 years

Senior Secured Credit Facility [Member]

Estimated useful life

5 years

Non-cash cahrge for deferred loan fees

1,500,000

$ 1,500,000

Notional amount of terminated swap

$ 550,000,000

Fixed interest rate

6.484%

$ 412,500,000

Debt Restructuring [Member]

RMG Networks Inc. [Member]

Debt issuance costs

9,100,000

Equity method investment carrying value

$ 0

Ownership percentage

19.00%

Interest Rate Swap [Member]

Notional amount of terminated swap

$ 412,500,000

$ 325,000,000

[1]

During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC, which is an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access, in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million. During the third quarter of 2011, the Company purchased an intangible asset for $14.7 million and during the fourth quarter of 2011 purchased intangible assets for $1.2 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.

[2]

During the first quarter of 2010, NCM LLC issued 2,212,219 common membership units to its founding members in exchange for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded an intangible asset at the fair value of $39.8 million. During the second quarter of 2010, NCM LLC issued 6,510,209 common membership units to a subsidiary of AMCE as a result of that subsidiary’s acquisition of Kerasotes Showplace Theatres, LLC (the “AMC Kerasotes Acquisition”). Such issuance provided NCM LLC with exclusive access, in accordance with the ESA, to the net new theatre screens and attendees added by AMCE to NCM LLC’s network since the date of the last annual common unit adjustment through the date of the AMC Kerasotes Acquisition. As a result, NCM LLC recorded an intangible asset at the fair value of the common membership units of $111.5 million.

The Company (Schedule Of Receivables) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Accounts, Notes, Loans and Financing Receivable [Line Items]
Other		$ 2.5	$ 2.9
Less allowance for doubtful accounts	$ (4.7)	(4.3)	(3.7)
Total	$ 89.0	96.6	100.1
Trade Accounts Receivable [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Receivables		$ 98.4	$ 100.9

The Company (Schedule Of Useful Lives) (Details)	12 Months Ended
The Company (Schedule Of Useful Lives) (Details)	Dec. 29, 2011
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life description	Lesser of lease term or asset life
Minimum [Member] \| Equipment [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	4 years
Minimum [Member] \| Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	3 years
Maximum [Member] \| Equipment [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	10 years
Maximum [Member] \| Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	5 years

The Company (Schedule Of Accumulated Other Comprehensive Loss) (Details) - USD ($) $ in Millions	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
The Company [Abstract]
Change in fair value on cash flow hedge	$ 0.1	$ (12.2)	$ 24.8
Reclassifications into earnings	$ 1.3	$ 1.3	$ 1.3

Accumulated change, net of tax, in accumulated gains and losses from derivative instruments designated and qualifying as the effective portion of cash flow hedges. Includes an entity's share of an equity investee's Increase or Decrease in deferred hedging gains or losses.

Property And Equipment (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Property And Equipment [Abstract]
Depreciation recorded	$ 8.8	$ 11.4	$ 12.5

Property And Equipment (Summary Of Property And Equipment) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Property, Plant and Equipment [Line Items]
Less accumulated depreciation	$ (59.0)	$ (54.8)	$ (46.4)
Subtotal		22.3	18.6
Property and equipment, net of accumulated depreciation	$ 25.4	24.6	19.8
Equipment, Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment		73.7	63.3
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment		3.4	1.7
Construction in Progress [Member]
Property, Plant and Equipment [Line Items]
Property and equipment		$ 2.3	$ 1.2

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

Gross carrying amount, beginning balance

Intangible Assets (Narrative) (Details) - USD ($) $ in Millions	3 Months Ended			12 Months Ended
	Mar. 29, 2012	Mar. 31, 2011	Jul. 01, 2010	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Common membership units issued			6,510,209
Amortization				$ 10.0	$ 6.4	$ 2.9
NCM, LLC. [Member]
Common membership units issued	651,612
Increase/decrease in intangible assets, net	$ 9.9	$ (5.5)
Common membership units retained	16,727
Common membership units returned		322,751
Founding Member Payment Election [Member]
Increase/decrease in intangible assets, net	$ 0.2

Intangible Assets (Summary Of Intagible Assets) (Details) - USD ($)
$ in Millions

3 Months Ended

12 Months Ended

Dec. 29, 2011

Sep. 29, 2011

Mar. 31, 2011

Jul. 01, 2010

Apr. 01, 2010

Dec. 29, 2011

Dec. 30, 2010

Dec. 31, 2009

$ 286.0

$ 138.6

$ 286.0

$ 138.6

Accumulated amortization, beginning balance

(10.8)

(4.4)

(10.8)

(4.4)

Total intangible assets, net, beginning balance

275.2

$ 134.2

275.2

134.2

Additions

$ 1.2

$ 14.7

10.4

^[1]

151.3

^[2]

Amortization

(10.0)

(6.4)

$ (2.9)

Other

^[3]

(0.7)

(3.9)

Gross carrying amount, ending balance

295.7

286.0

138.6

Accumulated amortization, ending balance

(20.8)

(10.8)

(4.4)

Total intangible assets, net, ending balance

$ 274.9

$ 275.2

$ 134.2

Common membership units issued

6,510,209

Common member units, fair value

$ 111.5

Founding Members [Member]

Common membership units issued

2,212,219

Common member units, fair value

$ 5.5

$ 39.8

Common membership units returned

322,751

[1]	During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC, which is an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access, in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million. During the third quarter of 2011, the Company purchased an intangible asset for $14.7 million and during the fourth quarter of 2011 purchased intangible assets for $1.2 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.
[2]	During the first quarter of 2010, NCM LLC issued 2,212,219 common membership units to its founding members in exchange for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded an intangible asset at the fair value of $39.8 million. During the second quarter of 2010, NCM LLC issued 6,510,209 common membership units to a subsidiary of AMCE as a result of that subsidiary’s acquisition of Kerasotes Showplace Theatres, LLC (the “AMC Kerasotes Acquisition”). Such issuance provided NCM LLC with exclusive access, in accordance with the ESA, to the net new theatre screens and attendees added by AMCE to NCM LLC’s network since the date of the last annual common unit adjustment through the date of the AMC Kerasotes Acquisition. As a result, NCM LLC recorded an intangible asset at the fair value of the common membership units of $111.5 million.
[3]	See Note 5 for further information on integration payments.

Intangible Assets (Summary Of Estimated Aggregate Amortization Expense) (Details) $ in Millions	Dec. 29, 2011 USD ($)
Intangible Assets [Abstract]
2012	$ 11.1
2013	11.1
2014	11.1
2015	11.1
2016	$ 11.1

Accrued Expenses (Schedule Of Accrued Expenses) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Accrued Expenses [Abstract]
Make-good reserve		$ 2.7	$ 2.8
Accrued interest		9.5	2.1
Deferred rent		2.9	2.2
Other accrued expenses		1.1	1.5
Total accrued expenses	$ 18.1	$ 16.2	$ 8.6

Carrying value as of the balance sheet date of obligations incurred through that date and payable for contractual rent under lease arrangements. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Carrying value as of the balance sheet date of [accrued] interest payable on all forms of debt, including trade payables, that has been incurred and is unpaid. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Carrying value as of the balance sheet date of obligations incurred through that date and payable arising from transactions not otherwise specified in the taxonomy. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Amount reimbursed to NCM LLC for the net book value of capital expenditures

Related-Party Transactions (Narrative) (Details) - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

12 Months Ended

Jun. 28, 2012

Jun. 30, 2011

Jun. 28, 2012

Jun. 30, 2011

Dec. 29, 2011

Dec. 30, 2010

$ 3.0

Advertising operating costs, related party affiliates

$ 1.0

$ 0.7

$ 1.7

$ 1.2

Founding Members [Member]

1.0

0.9

Cash payment due to founding members/managing member

20.5

22.1

$ 25.7

Managing Member [Member]

Cash payment due to founding members/managing member

19.3

21.0

24.1

Showplex [Member]

Advertising operating costs, related party affiliates

0.1

^[1]

0.2

^[1]

0.2

Advertising operating costs, related party affiliates

0.1

^[1]

0.1

^[1]

0.1

^[1]

0.1

LA Live [Member]

0.3

0.1

Advertising operating costs, related party affiliates

0.1

Starplex [Member]

0.8

^[2]

$ 0.7

^[2]

1.3

^[2]

$ 1.1

^[2]

2.9

1.3

$ 0.8

^[2]

$ 0.8

^[2]

$ 0.7

^[2]

$ 0.5

[1]	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.
[2]	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

Amount for accounts payable to related parties.

Carrying amount as of the balance sheet date of obligations due all related parties.

Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members And Managing Member) (Details) - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

12 Months Ended

Jun. 28, 2012

Jun. 30, 2011

Jun. 28, 2012

Jun. 30, 2011

Dec. 29, 2011

Dec. 30, 2010

Dec. 31, 2009

$ 101.3

$ 98.6

$ 167.6

$ 157.7

$ 386.1

$ 379.4

$ 335.1

Selling and marketing costs

6.5

10.7

15.5

18.3

34.1

32.4

29.1

Theatre access fee

16.3

14.8

32.0

26.9

55.4

^[1]

52.6

^[1]

52.7

^[1]

15.5

14.9

30.0

29.5

59.8

57.9

50.2

Administrative fee-managing member

$ 3.4

$ 3.6

$ 7.0

$ 7.6

$ 13.7

^[2]

$ 16.6

^[2]

$ 10.8

^[2]

On-screen advertising time purchased, in seconds

60 seconds

On-screen advertising time to satisfy agreement obligations

30 seconds

Prepaid management fees to managing member

$ 1.0

^[3]

$ 1.0

^[3]

$ 1.0

^[3],[4]

$ 0.8

^[4]

$ 0.6

^[4]

Integration payments (in Intangible assets)

280.6

$ 274.9

$ 275.2

$ 134.2

Founding Member And Managing Member [Member]

Theatre access fee

^[5]

16.3

$ 14.8

32.0

$ 26.9

Administrative fee-managing member

^[6]

$ 3.4

$ 3.6

$ 7.0

$ 7.6

Maximum [Member]

On-screen advertising time which founding members have right to purchase, in seconds

90 seconds

Beverage Concessionaire [Member]

Beverage Concessionaire [Member] | Founding Member And Managing Member [Member]

^[7]

$ 38.0

$ 37.2

$ 36.3

Advertising Inventory [Member]

^[8]

$ 10.1

$ 10.7

$ 19.9

$ 18.9

Advertising Inventory [Member] | Founding Member And Managing Member [Member]

^[9]

0.2

1.3

1.9

Use Of Screens/Theatres For Fathom Events [Member]

^[10]

0.1

Use Of Screens/Theatres For Fathom Events [Member] | Founding Member And Managing Member [Member]

^[11]

8.3

7.3

6.7

Purchase Of Movie Tickets And Concession Products [Member]

^[12]

1.1

2.6

3.0

4.5

Selling and marketing costs

^[13]

1.0

1.3

1.0

^[13]

1.1

1.2

1.1

Purchase Of Movie Tickets And Concession Products [Member] | Founding Member And Managing Member [Member]

Selling and marketing costs

^[13]

0.1

0.2

0.3

^[13]

$ 0.2

$ 0.4

$ 0.6

Integration Payments [Member]

Integration payments (in Intangible assets)

^[14]

0.7

3.9

3.2

Integration payments (in Additional paid in capital (deficit))

^[15]

0.0

$ 0.0

$ 0.1

Integration Payments [Member] | Founding Member And Managing Member [Member]

Integration payments (in Intangible assets)

^[16]

$ 0.7

[1]	Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.
[2]	Pursuant to the NCM LLC operating agreement, as the sole manager of NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the president and chief executive officer, president of sales and marketing, executive vice president and chief financial officer, executive vice president and chief operations officer and executive vice president and general counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.
[3]	The payments to NCM, Inc. for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll, accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.
[4]	The payments for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll and accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.
[5]	Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.
[6]	Pursuant to the Management Services Agreement between NCM, Inc. and NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the President and Chief Executive Officer, President of Sales and Marketing, Executive Vice President and Chief Financial Officer, Executive Vice President and Chief Operations Officer and Executive Vice President and General Counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.
[7]	For the years ended December 29, 2011, December 30, 2010 and December 31, 2009, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a specified 30 second equivalent cost per thousand (“CPM”).
[8]	For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA on a 30 second equivalent cost per thousand (“CPM”).
[9]	The value of such purchases are calculated by reference to NCM LLC’s advertising rate card.
[10]	The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.
[11]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.
[12]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.
[13]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.
[14]	On April 30, 2008, Regal acquired Consolidated Theatres and NCM LLC issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.
[15]	On January 26, 2006, AMC acquired the Loews Cineplex Entertainment Inc. (“AMC Loews”) theatre circuit and NCM LLC issued common membership units to AMC in exchange for the exclusive access to the theatres. AMC Loews had a pre-existing advertising agreement and, as a result, AMC made integration payments pursuant to the Loews screen integration agreement. These AMC Loews payments were made on a quarterly basis in arrears through February 2009 for Star Theatres in accordance with certain run-out provisions.
[16]	On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

Related-Party Transactions (Schedule Of Mandatory Distributions To Members) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Related Party Transaction [Line Items]
Cash payments to members	$ 39.8	$ 43.1	$ 43.1	$ 54.3	$ 161.7	$ 156.1	$ 139.3
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.2	6.7	6.7	8.5	25.3	28.8	25.8
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.4	6.8	6.9	8.6	25.5	24.0	20.8
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	7.9	8.6	8.6	10.8	32.2	32.3	34.9
NCM, Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 19.3	$ 21.0	$ 20.9	$ 26.4	$ 78.7	$ 71.0	$ 57.8

Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Related Party Transaction [Line Items]
Amounts due to founding members	$ 21.9	$ 22.0	$ 25.2
Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	2.2	1.6	1.4
Cost and other reimbursement	(0.8)	(1.7)	(0.7)
Distributions payable, net	20.5	22.1	24.5
Amounts due to founding members	21.9	22.0	25.2
AMC [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.7	0.5	0.5
Cost and other reimbursement	(0.3)	(0.5)	(0.2)
Distributions payable, net	6.2	6.7	8.5
Amounts due to founding members	6.6	6.7	8.8
Cinemark [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6	0.5	0.4
Cost and other reimbursement	(0.3)	(0.5)	(0.5)
Distributions payable, net	6.4	6.8	7.6
Amounts due to founding members	6.7	6.8	7.5
Regal [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.9	0.6	0.5
Cost and other reimbursement	(0.2)	(0.7)	0.0
Distributions payable, net	7.9	8.6	8.4
Amounts due to founding members	$ 8.6	$ 8.5	$ 8.9

Carrying amount as of the balance sheet date of obligations due all related parties. For classified balance sheets, represents the current portion of such liabilities (due within one year or within the normal operating cycle if longer).

Advertising operating costs, related party affiliates

Related-Party Transactions (Schedule Of Amounts Due To/From Managing Member) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Related Party Transaction [Line Items]
Amounts due to managing member	$ 16.0	$ 21.2	$ 28.2
Managing Member [Member]
Related Party Transaction [Line Items]
Distributions payable, net	19.3	21.0	24.1
Cost and other reimbursement	(3.3)	0.2	4.1
Amounts due to managing member	$ 16.0	$ 21.2	$ 28.2

Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

12 Months Ended

Jun. 28, 2012

Jun. 30, 2011

Jun. 28, 2012

Jun. 30, 2011

Dec. 29, 2011

Dec. 30, 2010

$ 1.0

$ 0.7

$ 1.7

$ 1.2

Advertising operating costs, related party affiliates

1.0

$ 0.9

Starplex [Member]

0.8

^[1]

$ 0.7

^[1]

1.3

^[1]

1.1

^[1]

2.9

$ 1.3

Advertising operating costs, related party affiliates

0.8

^[1]

0.8

^[1]

0.7

^[1]

0.5

Showplex [Member]

0.1

^[2]

0.2

^[2]

0.2

Advertising operating costs, related party affiliates

0.1

^[2]

0.1

^[2]

0.1

^[2]

$ 0.1

Other [Member]

^[3]

0.1

0.2

$ 0.1

^[3]

$ 0.1

[1]	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.
[2]	Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.
[3]	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Amount for accounts payable to related parties.

Borrowings (Narrative) (Details)

3 Months Ended

6 Months Ended

12 Months Ended

Apr. 27, 2012

USD ($)

Jul. 05, 2011

USD ($)

Jun. 28, 2012

USD ($)

item

Jun. 30, 2011

USD ($)

Jun. 28, 2012

USD ($)

item

Jun. 30, 2011

USD ($)

Dec. 29, 2011

USD ($)

item

Dec. 30, 2010

USD ($)

Dec. 31, 2009

USD ($)

Mar. 31, 2011

Mar. 31, 2010

USD ($)

Mar. 19, 2009

USD ($)

Feb. 13, 2007

USD ($)

Length of revolving credit facility

$ 119,000,000

$ 80,000,000

6 years

Revolving credit facility termination date

Dec. 31, 2014

Increase in basis point of revolver portion

839,000,000

$ 839,000,000

$ 794,000,000

Unused line fee, percent

0.50%

Weighted-average interest rate on revolver, percent

1.74%

2.01%

Contingent put obligation

$ 10,000,000

Current portion of long-term debt

$ 0

$ 1,200,000

Interest on borrowings

$ 14,300,000

$ 10,500,000

$ 28,400,000

$ 21,400,000

49,200,000

44,400,000

$ 47,100,000

Repayments of borrowings

$ 325,000,000

$ 421,000,000

$ 70,200,000

$ 317,200,000

152,500,000

3,000,000

Senior secured leverage ratio | item

2.9

2.7

Write off of deferred debt issuance costs

$ 2,500,000

$ 1,500,000

Term loan, fixed interest rate

6.484%

Payment of revolving line of credit and offering costs

$ 21,000,000

Initial Revolving Credit Facility [Member]

Facility, amount outstanding

80,000,000

$ 44,000,000

50,000,000

Due December 31, 2014 [Member]

14,000,000

$ 14,000,000

Due April 27, 2017 [Member]

Dec. 31, 2014

$ 105,000,000

Term Loan [Member]

Debt Intrument, Prepayment

Face amount of debt

$ 725,000,000

Length of debt

8 years

175,000,000

Non-Cash Charge Of Deferred Loan Fees

$ 1,500,000

$ 225,000,000

^[1]

$ 225,000,000

^[1]

$ 550,000,000

^[1]

725,000,000

^[1]

Feb. 13, 2015

Term loan, fixed interest rate

1.50%

Effective interest rate

1.97%

6.484%

Senior Notes [Member]

Senior Unsecured Notes [Member]

$ 200,000,000

$ 200,000,000

Date of first required interest payment

Jul. 15, 2021

Jan. 15, 2012

Stated Interest Rate

7.875%

Senior Secured Notes [Member]

$ 105,000,000

$ 66,000,000

$ 400,000,000

Unused line fee, percent

0.50%

Date of first required interest payment

Apr. 15, 2022

Oct. 15, 2012

Stated Interest Rate

6.00%

Initial Senior Secured Notes [Member]

Revolving credit facility termination date

$ 66,000,000

Feb. 13, 2013

Unused line fee, percent

0.375%

Credit Suisse Note Payable [Member]

Present value of note payable

Note payable to bank

8,500,000

7,000,000

Interest on borrowings

$ 500,000

$ 700,000

IdeaCast Debt [Member]

$ 20,700,000

Maximum [Member]

Senior secured leverage ratio | item

6.5

Maximum [Member] | Term Loan [Member]

Minimum [Member] | Term Loan [Member]

1.75%

LIBOR [Member] | Due April 27, 2017 [Member]

1.50%

LIBOR [Member] | Term Loan [Member]

2.25%

Base Rate [Member] | Due April 27, 2017 [Member]

1.50%

1.75%

Base Rate [Member] | Term Loan [Member]

1.25%

0.50%

0.75%

Lehman [Member]

Revolving credit facility termination date

$ 14,000,000

$ 0

Dec. 31, 2014

[1]	The interest rates on the revolver and term loan are described below.

Borrowings (Schedule Of Annual Maturities On Credit Facility And Senior Notes) (Details) $ in Millions	Dec. 29, 2011 USD ($)
Borrowings [Abstract]
2012	$ 0.0
2013	0.0
2014	44.0
2015	550.0
2016	0.0
Thereafter	200.0
Total	$ 794.0

Borrowings (Schedule Of Outstanding Debt) (Details) - USD ($)
$ in Millions

6 Months Ended

Jul. 05, 2011

Jun. 28, 2012

Dec. 29, 2011

Dec. 30, 2010

$ 839.0

$ 794.0

Revolver [Member]

^[1]

$ 14.0

44.0

^[1],[2]

Apr. 27, 2017

Term Loan [Member]

$ 225.0

^[1]

550.0

^[1]

$ 725.0

^[1]

Feb. 13, 2015

Senior Notes [Member]

Senior Unsecured Notes [Member]

200.0

$ 200.0

Senior Secured Notes [Member]

Jul. 15, 2021

Interest Rate

7.875%

$ 400.0

Due December 31, 2014 [Member]

Apr. 15, 2022

Interest Rate

6.00%

Dec. 31, 2014

[1]	The interest rates on the revolver and term loan are described below.
[2]	A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

Share-Based Compensation (Narrative) (Details) - USD ($) $ / shares in Units, $ in Millions	12 Months Ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Common stock available for issuance	10,076,000
Common stock available for grants	2,973,786
Estimated forfeiture rate, percentage	5.00%
Recognized share-based compensation expense	$ 7.5	$ 7.0	$ 3.1
Capitalized share-based compensation expense	0.1	$ 0.1	$ 0.1
Unrecognized compensation expense related to non-vested options	$ 6.4
Weighted average remaining period over which unrecognized compensation costs will be recognized	1 year 8 months 12 days
Weighted average grant date fair value of granted options	$ 3.81	$ 4.84	$ 2.17
Intrinsic value of options exercised	$ 1.5	$ 2.2	$ 0.2
Fair value of awards vested	$ 6.2	3.2	0.3
Maximum [Member]
Vesting period	5 years
Options contractual term	15 years
Minimum [Member]
Vesting period	3 years
Options contractual term	10 years
Restricted Stock [Member]
Recognized share-based compensation expense	$ 4.3	7.0	$ 2.4
Capitalized share-based compensation expense	0.1	$ 0.1
Unrecognized compensation expense related to non-vested options	$ 3.8
Weighted average remaining period over which unrecognized compensation costs will be recognized	1 year 2 months 12 days
Weighted average grant date fair value of granted options	$ 17.66	$ 17.24	$ 9.50
Fair value of awards vested	$ 1.8	$ 1.6	$ 0.3
Expected performance adjustment	$ 2.9	$ 1.6

Share-Based Compensation (Summary Of Valuation Assumptions) (Details)	12 Months Ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected life of options	6 years	6 years	6 years 6 months
Expected volatility		39.00%	30.00%
Dividend yield			3.00%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk free interest rate	2.39%	3.76%
Expected volatility	53.60%
Dividend yield	4.00%	4.00%	3.70%
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk free interest rate	1.16%	1.38%
Expected volatility	30.00%
Dividend yield	3.80%	3.80%	2.23%

Share-Based Compensation (Summary Of Equity Incentive Plan Activity) (Details) - USD ($) $ / shares in Units, $ in Millions	3 Months Ended	6 Months Ended	12 Months Ended
	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011
Share-Based Compensation [Abstract]
Options, Outstanding, beginning balace		4,837,572	3,876,224
Options, Granted			1,314,568
Options, Exercised	(7,663)	(202,762)	(312,720)
Options, Forfeited			(40,500)
Options, Outstanding, ending balance			4,837,572
Options, Exercisable			1,863,256
Options, Vested and Expected to Vest			4,802,536
Weighted average exercise price, Outstanding, beginning balance		$ 16.25	$ 15.55
Weighted average exercise price, Granted			17.61
Weighted average exercise price, Exercised	$ 13.64	$ 15.20	13.55
Weighted average exercise price, Forfeited			14.66
Weighted average exercise price, Outstanding, ending balance			16.25
Weighted average exercise price, Exercisable			15.95
Weighted average exercise price, Vested and Expected to Vest			$ 16.24
Weighted average remaining contractual life, Outstanding			8 years 3 months 18 days
Weighted average remaining contractual life, Exercisable			8 years
Weighted average remaining contractual life, Vested and Expected to Vest			8 years 3 months 18 days
Aggregate intrinsic value, Outstanding			$ 2.3
Aggregate intrinsic value, Exercisable			1.2
Aggregate intrinsic value,Vested and Expected to Vest			$ 2.3

Share-Based Compensation (Summary Of Stock Options By Exercise Price) (Details)	12 Months Ended
	Dec. 29, 2011 $ / shares shares
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Number \| shares	4,837,572
Options outstanding, Weighted average remaining life	8 years 3 months 18 days
Options outstanding, Weighted average exercise price	$ 16.25
Options exercisable, Number \| shares	1,863,256
Options exercisable, Weighted average exercise price	$ 15.95
$5.35-$14.58 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	5.35
Range of exercise price, upper limit	$ 14.58
Options outstanding, Number \| shares	990,962
Options outstanding, Weighted average remaining life	7 years 6 months
Options outstanding, Weighted average exercise price	$ 9.84
Options exercisable, Number \| shares	432,676
Options exercisable, Weighted average exercise price	$ 9.26
$14.59-$16.66 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	14.59
Range of exercise price, upper limit	$ 16.66
Options outstanding, Number \| shares	1,019,569
Options outstanding, Weighted average remaining life	9 years 2 months 12 days
Options outstanding, Weighted average exercise price	$ 16.25
Options exercisable, Number \| shares	664,252
Options exercisable, Weighted average exercise price	$ 16.27
$16.67-$16.97 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	16.67
Range of exercise price, upper limit	$ 16.97
Options outstanding, Number \| shares	948,206
Options outstanding, Weighted average remaining life	8 years
Options outstanding, Weighted average exercise price	$ 16.97
Options exercisable, Number \| shares	308,994
Options exercisable, Weighted average exercise price	$ 16.97
$16.98-$18.38 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	16.98
Range of exercise price, upper limit	$ 18.38
Options outstanding, Number \| shares	1,265,569
Options outstanding, Weighted average remaining life	9 years 1 month 6 days
Options outstanding, Weighted average exercise price	$ 18.28
Options exercisable, Number \| shares	75,214
Options exercisable, Weighted average exercise price	$ 17.92
$18.39-$29.05 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	18.39
Range of exercise price, upper limit	$ 29.05
Options outstanding, Number \| shares	613,266
Options outstanding, Weighted average remaining life	7 years 1 month 6 days
Options outstanding, Weighted average exercise price	$ 21.27
Options exercisable, Number \| shares	382,120
Options exercisable, Weighted average exercise price	$ 21.77

Share-Based Compensation (Schedule Of Non-Vested Stock) (Details) - $ / shares	3 Months Ended	6 Months Ended	12 Months Ended
	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011
Share-Based Compensation [Abstract]
Shares, Non-vested, beginning balance		1,285,508	915,584
Shares, Granted			470,865
Shares, Forfeited			(10,207)
Shares, Vested	0	(439,738)	(90,734)
Shares, Non-vested, ending balance			1,285,508
Weighted average grant-date fair value, Non-vested, beginning balance		$ 16.92	$ 16.77
Weighted average grant-date fair value, Granted			17.66
Weighted average grant-date fair value, Forfeited			16.28
Weighted average grant-date fair value, Vested			19.43
Weighted average grant-date fair value, Non-vested, ending balance			$ 16.92

The weighted average fair value of nonvested awards on equity-based plans excluding option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, revenue or profit achievement stock award plan) for which the employer is contingently obligated to issue equity instruments or transfer assets to an employee who has not yet satisfied service or performance criteria necessary to gain title to proceeds from the sale of the award or underlying shares or units.

Employee Benefit Plans (Details) - USD ($) $ in Millions	12 Months Ended
Employee Benefit Plans (Details) - USD ($) $ in Millions	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Employee Benefit Plans [Abstract]
Percent of compensation participants may contribute	20.00%
Discretionary contributions	$ 0.9	$ 0.9	$ 0.8

Commitments And Contingencies (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009	Jun. 28, 2012
Total lease expense	$ 2.3	$ 2.2	$ 2.3
Maximum potential payment	$ 17.3			$ 31.4
Maximum [Member]
Range of terms, in years	20 years			20 years
Minimum [Member]
Range of terms, in years	3 years			3 years

Commitments And Contingencies (Schedule Of Minimum Lease Payments Under Noncancelable Operating Leases) (Details) $ in Millions	Dec. 29, 2011 USD ($)
Commitments And Contingencies [Abstract]
2012	$ 2.3
2013	2.3
2014	2.4
2015	2.3
2016	2.3
Thereafter	7.2
Total	$ 18.8

Fair Value Measurement (Narrative) (Details) - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

Dec. 30, 2010

$ 839.0

$ 794.0

Cost method investments

0.8

0.2

$ 6.7

Term Loan [Member]

Term Loan

530.6

713.3

$ 225.0

^[1]

550.0

^[1]

725.0

Senior Notes [Member]

200.0

RMG Networks Inc. [Member]

198.4

Cost method investments

$ 0.0

$ 6.7

[1]	The interest rates on the revolver and term loan are described below.

This item represents the aggregate carrying amount of all cost-method investments as reported on or included in the balance sheet. The original cost of the investments may differ from the aggregate carrying amount disclosed due to various adjustments such as: (i) dividends received in excess of earnings after the date of investment that are considered a return of investment and therefore recorded as reductions to cost of the investment, or (ii) a series of operating losses of an investee or other factors which may indicate that a decrease in value of the investment has occurred which is other than temporary and accordingly such decrease in value has been recognized.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.12)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6872867&loc=d3e40691-111596

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 35
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6383889&loc=d3e40346-111594

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 18
-Paragraph 6
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 18
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-1
-Paragraph 22
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Carrying Value [Member] | Senior Unsecured Notes [Member]

Fair Value Measurement (Estimated Fair Values Of Company's Financial Instruments) (Details) - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

Carrying Value [Member]

Term Loan

$ 225.0

$ 550.0

Carrying Value [Member] | Senior Secured Notes [Member]

200.0

Fair Value [Member] | Senior Unsecured Notes [Member]

400.0

Fair Value [Member]

Term Loan

^[1]

225.0

530.6

Fair Value [Member] | Senior Secured Notes [Member]

^[1]

212.0

$ 198.4

^[1]

$ 408.0

[1]	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Value Measurement (Fair Values Of The Company's Assets And Liabilities) (Details) - USD ($)
$ in Millions

Jun. 28, 2012

Dec. 29, 2011

Dec. 30, 2010

Cash equivalents

^[1]

$ 0.2

Total assets

0.2

10.2

^[2]

$ 24.0

^[2],[3]

$ 25.3

^[3]

16.0

^[2]

46.8

^[2],[3]

45.5

^[3]

Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]

26.2

70.8

Cash equivalents

^[1]

0.2

Total assets

0.2

^[3]

0.0

^[3]

0.0

Significant Other Observable Inputs (Level 2) [Member]

0.0

10.2

^[2]

24.0

^[2],[3]

25.3

^[3]

16.0

^[2]

46.8

^[2],[3]

45.5

^[3]

Significant Unobservable Inputs (Level 3) [Member]

$ 26.2

70.8

^[3]

0.0

^[3]

0.0

$ 0.0

[1]	Cash Equivalents—The Company’s cash equivalents are carried at estimated fair value.
[2]	Interest Rate Swap Agreements—The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 7-Derivative Instruments and Hedging Activities.
[3]	Interest Rate Swap Agreements—Refer to Note 11.

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item includes currency on hand as well as demand deposits with banks or financial institutions. It also includes other kinds of accounts that have the general characteristics of demand deposits in that the Company may deposit additional funds at any time and also effectively may withdraw funds at any time without prior notice or penalty. Cash equivalents, excluding items classified as marketable securities, include short-term, highly liquid investments that are both readily convertible to known amounts of cash, and so near their maturity that they present minimal risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify under that definition. Original maturity means original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three years ago does not become a cash equivalent when its remaining maturity is three months.

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of within a year or the normal operating cycle, if longer, net of the effects of master netting arrangements.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Current Liabilities
-URI http://asc.fasb.org/extlink&oid=6509677

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41228-113958

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41271-113958

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13495-108611

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FIN39-1
-Paragraph 10A, 10B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section A
-Paragraph 7
-Chapter 3
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 4, 17
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Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of after one year or beyond the normal operating cycle, if longer, net of the effects of master netting arrangements.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-Section 45
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Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 4, 17
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section A
-Paragraph 7
-Chapter 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
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Derivative Instruments And Hedging Activities (Narrative) (Details) - USD ($) $ in Millions		3 Months Ended	6 Months Ended	12 Months Ended
	Apr. 27, 2012	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Derivative [Line Items]
Debt obligation		$ 839.0	$ 839.0	$ 794.0	$ 775.0
Fixed interest rate				6.484%
Percentage of interest rate exposure	100.00%
Loss on swap terminations		26.7	26.7
Amount outstanding related to discontinued cash flow hedges	$ 13.9
Amount amortized				$ 1.3	1.3	$ 1.3
Amount expected to be amortized in the next 12 months		$ 5.1	$ 5.1	1.3
Interest Rate Swap [Member]
Derivative [Line Items]
Derivative fair value increase					$ 4.0
Derivative fair value decrease						$ 8.3
Notional amount of terminated swap	$ 325.0			$ 412.5
Term Loan [Member]
Derivative [Line Items]
Fixed interest rate		6.484%	6.484%	6.484%
Term Loan [Member] \| NCM, LLC. [Member]
Derivative [Line Items]
Debt obligation		$ 225.0	$ 225.0
Maturity date			Feb. 13, 2015
Senior Secured Credit Facility [Member]
Derivative [Line Items]
Debt obligation				$ 550.0
Fixed interest rate				6.484%
Notional amount of terminated swap				$ 412.5

Derivative Instruments And Hedging Activities (Schedule Of Estimated Fair Value Of Derivative Instruments) (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Dec. 30, 2010
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 26.2	$ 70.8	$ 70.8
Designated As Hedging Instrument [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	18.0	19.0
Designated As Hedging Instrument [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	8.0	35.1	34.1
Not Designated As Hedging Instruments [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	6.0	6.3
Not Designated As Hedging Instruments [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 8.0	$ 11.7	$ 11.4

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) - Interest Rate Swap [Member] - USD ($) $ in Millions	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Derivative [Line Items]
Unrealized gain (loss) recognized in NCM, LLC's OCI (Pre-tax)	$ 26.0	$ (9.6)	$ 23.8	$ (9.6)	$ (18.1)	$ (30.3)	$ 9.3
Realized loss recognized in interest on borrowings (Pre-tax)	$ (2.4)	$ (4.9)	$ (7.0)	$ (9.8)	$ (19.5)	$ (19.4)	$ (16.7)

The amount of net gains and losses recognized in income during the period on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges, on derivative instruments designated and qualifying as hedging instruments in cash flow hedges, and on derivative instruments not designated as hedging instruments.

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments		$ (2.0)	$ 0.4	$ (0.8)	$ (1.3)	$ (5.3)	$ 7.0
Non Operating Expense [Member] \| Not Designated As Hedging Instruments [Member]
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments	$ (1.4)	(1.6)	(3.0)	(3.2)	(6.5)	(6.2)	(6.2)
Gain (loss) from change in fair value on cash flow hedges	0.8	(1.7)	1.5	(0.2)	(1.3)	(5.3)	7.0
Amortization of AOCI on discontinued cash flow hedges	(0.8)	(0.3)	(1.1)	(0.6)
Total	$ (1.4)	$ (3.6)	$ (2.6)	$ (4.0)	$ (7.8)	$ (11.5)	$ 0.8

Segment Reporting (Narrative) (Details)	3 Months Ended		6 Months Ended		12 Months Ended
Segment Reporting (Narrative) (Details)	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Segment Reporting [Abstract]
Contribution of advertising revenue	92.00%	86.50%	88.60%	85.30%	88.70%	88.70%	88.00%

Segment Reporting (Schedule Of Segment Operating Income) (Details) - USD ($) $ in Millions	3 Months Ended									6 Months Ended		12 Months Ended
	Jun. 28, 2012	Dec. 29, 2011	Sep. 29, 2011	Jun. 30, 2011	Mar. 31, 2011	Dec. 30, 2010	Sep. 30, 2010	Jul. 01, 2010	Apr. 01, 2010	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.6	$ 136.0	$ 114.0	$ 70.8	$ 118.1	$ 125.7	$ 99.1	$ 84.6	$ 189.2	$ 184.8	$ 435.4	$ 427.5	$ 380.7
Operating costs	35.7			36.0						69.9	63.8	131.8	126.7	120.4
Selling and marketing costs	15.5			14.9						30.0	29.5	59.8	57.9	50.2
Administrative and other costs	8.6			8.6						17.1	17.4	31.3	34.5	26.3
Depreciation and amortization	5.0			4.3						9.9	8.9	18.8	17.8	15.6
OPERATING INCOME	45.3	$ 54.5	$ 74.0	50.2	$ 15.0	$ 53.8	$ 67.1	$ 43.3	$ 26.4	62.3	65.2	193.7	190.6	168.2
Advertising [Member]
Segment Reporting Information [Line Items]
Revenue	101.3			98.6						167.6	157.7	386.1	379.4	335.1
Operating costs	24.2			20.7						44.7	36.3	80.0	74.3	72.7
Selling and marketing costs	13.9			12.2						25.8	23.8	49.2	46.5	40.6
Administrative and other costs	1.1			0.3						1.4	0.6	2.6	3.2	2.8
Depreciation and amortization												0.0	0.0	0.0
OPERATING INCOME	62.1			65.4						95.7	97.0	254.3	255.4	219.0
Fathom Events And Other [Member]
Segment Reporting Information [Line Items]
Revenue	8.8			15.4						21.6	27.1	49.2	48.0	45.5
Operating costs	6.5			10.7						15.5	18.3	34.1	32.4	29.1
Selling and marketing costs	1.0			2.0						2.8	4.1	7.9	8.1	8.6
Administrative and other costs	0.2			0.2						0.4	0.4	0.8	0.8	0.9
Depreciation and amortization												0.0	0.0	0.0
OPERATING INCOME	1.1			2.5						2.9	4.3	6.4	6.7	6.9
Network, Administrative And Unallocated Costs [Member]
Segment Reporting Information [Line Items]
Revenue												0.1	0.1	0.1
Operating costs	5.0			4.6						9.7	9.2	17.7	20.0	18.6
Selling and marketing costs	0.6			0.7						1.4	1.6	2.7	3.3	1.0
Administrative and other costs	7.3			8.1						15.3	16.4	27.9	30.5	22.6
Depreciation and amortization	5.0			4.3						9.9	8.9	18.8	17.8	15.6
OPERATING INCOME	$ (17.9)			$ (17.7)						$ (36.3)	$ (36.1)	$ (67.0)	$ (71.5)	$ (57.7)

Segment Reporting (Summary Of Revenue By Category) (Details) - USD ($) $ in Millions	3 Months Ended									6 Months Ended		12 Months Ended
	Jun. 28, 2012	Dec. 29, 2011	Sep. 29, 2011	Jun. 30, 2011	Mar. 31, 2011	Dec. 30, 2010	Sep. 30, 2010	Jul. 01, 2010	Apr. 01, 2010	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.6	$ 136.0	$ 114.0	$ 70.8	$ 118.1	$ 125.7	$ 99.1	$ 84.6	$ 189.2	$ 184.8	$ 435.4	$ 427.5	$ 380.7
National Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	71.9			67.7						117.5	106.0	267.5	271.9	236.8
Founding Member Advertising Revenue from Beverage Concessionaire Agreements [Member]
Segment Reporting Information [Line Items]
Revenue	10.1			10.7						19.9	18.9	38.0	37.2	36.3
Local Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	19.3			20.2						30.2	32.8	80.6	70.3	62.0
Fathom Consumer Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	8.5			12.1						18.1	20.0	35.0	31.5	28.6
Fathom Business Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	$ 0.3			$ 3.3						$ 3.5	$ 7.1	14.2	16.5	16.9
Other Revenue [Member]
Segment Reporting Information [Line Items]
Revenue												$ 0.1	$ 0.1	$ 0.1

Valuation And Qualifying Accounts (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Valuation And Qualifying Accounts [Abstract]
Balance at beginning of period	$ 3.7	$ 3.6	$ 2.6
Provision for bad debt	2.1	2.3	2.4
Write-offs, net	(1.5)	(2.2)	(1.4)
Balance at end of period	$ 4.3	$ 3.7	$ 3.6

Quarterly Financial Data (Details) - USD ($) $ in Millions	3 Months Ended									6 Months Ended		12 Months Ended
Quarterly Financial Data (Details) - USD ($) $ in Millions	Jun. 28, 2012	Dec. 29, 2011	Sep. 29, 2011	Jun. 30, 2011	Mar. 31, 2011	Dec. 30, 2010	Sep. 30, 2010	Jul. 01, 2010	Apr. 01, 2010	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Dec. 30, 2010	Dec. 31, 2009
Operating Income (Loss) [Abstract]
Revenues	$ 110.1	$ 114.6	$ 136.0	$ 114.0	$ 70.8	$ 118.1	$ 125.7	$ 99.1	$ 84.6	$ 189.2	$ 184.8	$ 435.4	$ 427.5	$ 380.7
Operating Expenses	64.8	60.1	62.0	63.8	55.8	64.3	58.6	55.8	58.2	126.9	119.6	241.7	236.9	212.5
OPERATING INCOME	45.3	54.5	74.0	50.2	15.0	53.8	67.1	43.3	26.4	62.3	65.2	193.7	190.6	168.2
Net Income	$ 1.8	$ 35.2	$ 56.6	$ 37.6	$ 5.1	$ 46.8	$ 52.7	$ 27.2	$ 12.8	$ 5.0	$ 42.7	$ 134.5	$ 139.5	$ 128.5

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.