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Receivables, net of allowance of $4.5 and $4.3, respectively

34.2

14.2

98.5

98.6

Prepaid expenses

2.4

1.8

Income tax receivable

8.3

Deferred tax assets

4.9

3.5

Total current assets

220.7

184.0

NON-CURRENT ASSETS:

Property and equipment, net of accumulated depreciation of $63.1 and $54.8, respectively

25.7

24.6

Intangible assets, net of accumulated amortization of $32.5 and $20.8, respectively

280.3

274.9

Deferred tax assets, net of valuation allowance of $3.3 and $3.2, respectively

264.3

305.3

Debt issuance costs, net of accumulated amortization of $12.2 and $9.8, respectively

18.3

12.6

Other investment

0.8

0.2

Long-term marketable securities

18.0

Other long-term assets

0.4

0.6

Total non-current assets

589.8

636.2

TOTAL ASSETS

810.5

820.2

LIABILITIES AND EQUITY/(DEFICIT)

Amounts due to founding members

19.8

22.0

Payable to founding members under tax sharing agreement

19.6

21.6

Accrued expenses

18.5

16.5

Income tax payable

3.6

Current portion of interest rate swap agreements

^[1]

24.0

Accrued payroll and related expenses

11.6

10.6

Accounts payable (including $0.9 and $0.9 to related party affiliates, respectively)

15.7

14.3

Deferred revenue

5.7

2.9

Deferred tax liability

0.2

0.1

Total current liabilities

91.1

115.6

NON-CURRENT LIABILITIES:

Long-term debt

879.0

794.0

Deferred tax liability

59.3

57.0

Payable to founding members under tax sharing agreement

137.5

153.6

Interest rate swap agreements

^[1]

46.8

Total non-current liabilities

1,075.8

1,051.4

Total liabilities

1,166.9

1,167.0

COMMITMENTS AND CONTINGENCIES (NOTE 12)

EQUITY/(DEFICIT):

Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively

Common stock, $0.01 par value; 175,000,000 shares authorized, 54,486,259 and 53,934,605 issued and outstanding, respectively

0.5

Additional paid in capital (deficit)

(362.4)

(376.2)

Retained earnings (distributions in excess of earnings)

(70.5)

(34.9)

Accumulated other comprehensive loss

(6.7)

(17.3)

Total NCM, Inc. stockholders' equity/(deficit)

(439.1)

(427.9)

Noncontrolling interests

82.7

81.1

Total equity/(deficit)

(356.4)

(346.8)

TOTAL LIABILITIES AND EQUITY

$ 810.5

$ 820.2

[1]

Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. The interest rate swap agreements are valued using third party broker quotes. The value of the Company’s interest rate swap agreements is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Refer to Note 14-Derivative Instruments and Hedging Activities.

Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Consolidated Balance Sheets [Abstract]
Allowance for doubtful accounts receivable	$ 4.5	$ 4.3
Accumulated depreciation, property and equipment	63.1	54.8
Accumulated amortization, intangible assets	32.5	20.8
Valuation allowance, deferred tax assets	3.3	3.2
Accumulated amortization, debt issuance costs	12.2	9.8
Accounts payable, related parties	$ 0.9	$ 0.9
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares authorized	175,000,000	175,000,000
Common stock, shares issued	54,486,259	53,934,605
Common stock, shares outstanding	54,486,259	53,934,605

Consolidated Statements Of Income - USD ($) $ in Millions	12 Months Ended
Consolidated Statements Of Income - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
REVENUE:
Advertising (including revenue from founding members of $39.9, $38.2 and $38.5, respectively)	$ 409.5	$ 386.2	$ 379.5
Fathom Events	39.3	49.2	48.0
Total	448.8	435.4	427.5
OPERATING EXPENSES:
Advertising operating costs (including $4.2, $3.4 and $0.1 to related party affiliates, respectively)	31.3	24.6	21.7
Fathom Events operating costs (including $5.9, $9.3 and $8.6 to founding members, respectively)	29.0	34.1	32.4
Network costs	19.8	18.6	20.0
Theatre access fees-founding members	64.5	55.4	52.6
Selling and marketing costs (including $1.1, $1.1 and $1.2 to founding members, respectively)	60.5	59.8	57.9
Administrative and other costs	31.5	30.4	34.5
Depreciation and amortization	20.4	18.8	17.8
Total	257.0	241.7	236.9
OPERATING INCOME	191.8	193.7	190.6
NON-OPERATING EXPENSES:
Interest on borrowings	56.7	49.2	44.4
Interest income	(0.4)	(0.3)	(0.4)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	10.0	15.1	14.5
Change in derivative fair value	1.0	1.3	5.3
Impairment on investment		6.7
Loss on swap terminations	26.7
Other non-operating expense	5.8	1.7	0.2
Total	99.8	73.7	64.0
INCOME BEFORE INCOME TAXES	92.0	120.0	126.6
Income tax expense	26.7	19.4	16.8
Equity loss from investment, net			0.7
CONSOLIDATED NET INCOME	65.3	100.6	109.1
Less: Net income attributable to noncontrolling interests	51.9	69.1	79.9
NET INCOME ATTRIBUTABLE TO NCM, INC.	$ 13.4	$ 31.5	$ 29.2
EARNINGS PER NCM, INC. COMMON SHARE:
Basic	$ 0.25	$ 0.58	$ 0.63
Diluted	$ 0.24	$ 0.58	$ 0.62
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	54,377,135	53,864,243	46,369,411
Diluted	55,026,771	54,634,697	46,959,992

Consolidated Statements Of Income (Parenthetical) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Revenue from founding members	$ 39.9	$ 38.2	$ 38.5
Costs to founding members/related party affiliates	4.2	3.4	0.1
Advertising Operating Cost [Member]
Costs to founding members/related party affiliates	4.2	3.4	0.1
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	5.9	9.3	8.6
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 1.1	$ 1.1	$ 1.2

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

Consolidated Statements Of Comprehensive Income - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET INCOME, NET OF TAX OF $26.7, $19.4 and $16.8, respectively	$ 65.3	$ 100.6	$ 109.1
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain (loss) on cash flow hedges, net of tax of $6.7, $0.3 and $2.0, respectively	28.7	1.1	(8.9)
CONSOLIDATED COMPREHENSIVE INCOME	94.0	101.7	100.2
Less: Comprehensive income attributable to noncontrolling interests	70.0	69.8	74.3
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$ 24.0	$ 31.9	$ 25.9

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the reporting entity. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, but excludes any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The change in equity [net assets] of a business enterprise during a period from transactions and other events and circumstances from non-owner sources which are attributable to the economic entity, including both controlling (parent) and noncontrolling interests. It includes all changes in equity during a period except those resulting from investments by owners and distributions to owners, including any and all transactions which are directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent.

The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 19
-URI http://asc.fasb.org/extlink&oid=7656940&loc=SL4569616-111683

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4K
-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591552-111686

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1A
-Subparagraph (a),(c)
-URI http://asc.fasb.org/extlink&oid=18733093&loc=SL4573702-111684

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4J
-URI http://asc.fasb.org/extlink&oid=18733213&loc=SL4591551-111686

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 29
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph c(1)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 5
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph A1, A4, A5
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Consolidated Statements Of Comprehensive Income (Parenthetical) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Consolidated Statements Of Comprehensive Income [Abstract]
Consolidated net income, tax	$ 26.7	$ 19.4	$ 16.8
Net unrealized gain (loss) on cash flow hedges, tax	$ 6.7	$ 0.3	$ 2.0

Tax effect, net of reclassifications adjustments, of the change in accumulated gain (loss) from derivative instruments designated and qualifying as the effective portion of cash flow hedges, which is attributable to the parent entity. Also includes an entity's share of an equity investee's increase (decrease) in deferred hedging gain (loss).

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1A
-Subparagraph (c)(3)
-URI http://asc.fasb.org/extlink&oid=18733093&loc=SL4573702-111684

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 20
-URI http://asc.fasb.org/extlink&oid=7656940&loc=SL4569643-111683

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 19
-URI http://asc.fasb.org/extlink&oid=7656940&loc=SL4569616-111683

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 29
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 30
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph c(3)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Basis Of Presentation And Summary Of Significant Accounting Policies [Abstract]

Consolidated Statements Of Equity/(Deficit) - USD ($) $ in Millions	Common Stock [Member]	Additional Paid In Capital (Deficit) [Member]	Retained Earnings (Distribution In Excess Of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 31, 2009	$ 0.4	$ (490.2)	$ (14.5)	$ (11.8)	$ 23.0	$ (493.1)
Balance, shares at Dec. 31, 2009	42,121,747
Distributions to founding members					(85.1)	(85.1)
Subsidiary equity issued/returned for purchase of intangible asset		58.9			92.4	151.3
Income tax and other impacts of subsidiary ownership changes		42.6		(2.4)	(15.3)	24.9
Issuance of shares, value	$ 0.1	174.5				174.6
Issuance of shares, shares	10,955,471
NCM, Inc. investment in subsidiary		(174.9)				(174.9)
Comprehensive income, net of tax			29.2	(3.3)	74.3	100.2
Share-based compensation issued, value		4.7				4.7
Share-based compensation issued, shares	472,259
Share-based compensation expense/capitalized		11.1			3.1	14.2
Cash dividends declared			(35.2)			(35.2)
Balance at Dec. 30, 2010	$ 0.5	(373.3)	(20.5)	(17.5)	92.4	(318.4)
Balance, shares at Dec. 30, 2010	53,549,477
Distributions to founding members					(83.0)	(83.0)
Subsidiary equity issued/returned for purchase of intangible asset		(2.7)			(2.8)	(5.5)
Income tax and other impacts of subsidiary ownership changes		(13.7)		(0.2)	2.2	(11.7)
Comprehensive income, net of tax			31.5	0.4	69.8	101.7
Share-based compensation issued, value		3.9				3.9
Share-based compensation issued, shares	385,128
Share-based compensation expense/capitalized		9.4			2.5	11.9
Excess tax benefit from share-based compensation		0.2				0.2
Cash dividends declared			(45.9)			(45.9)
Balance at Dec. 29, 2011	$ 0.5	(376.2)	(34.9)	(17.3)	81.1	(346.8)
Balance, shares at Dec. 29, 2011	53,934,605
Distributions to founding members					(76.8)	(76.8)
Subsidiary equity issued/returned for purchase of intangible asset		4.9			5.2	10.1
Income tax and other impacts of subsidiary ownership changes		1.9			1.0	2.9
Comprehensive income, net of tax			13.4	10.6	70.0	94.0
Share-based compensation issued, shares	551,654
Share-based compensation expense/capitalized		7.0			2.2	9.2
Cash dividends declared			(49.0)			(49.0)
Balance at Dec. 27, 2012	$ 0.5	$ (362.4)	$ (70.5)	$ (6.7)	$ 82.7	$ (356.4)
Balance, shares at Dec. 27, 2012	54,486,259

Consolidated Statements Of Equity/(Deficit) (Parenthetical) - $ / shares	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Consolidated Statements Of Equity/(Deficit) [Abstract]
Dividends per share	$ 0.88	$ 0.84	$ 0.72

Consolidated Statements Of Cash Flows $ in Millions	12 Months Ended
Consolidated Statements Of Cash Flows $ in Millions	Dec. 27, 2012 USD ($)	Dec. 29, 2011 USD ($)	Dec. 30, 2010 USD ($)
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net income	$ 65.3	$ 100.6	$ 109.1
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	33.5	12.5	10.1
Depreciation and amortization	20.4	18.8	17.8
Non-cash share-based compensation	9.0	11.8	14.0
Excess tax benefit from share-based compensation	(0.1)	(0.2)	(0.3)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	10.0	15.1	14.5
Net unrealized loss on hedging transactions	1.0	1.3	5.3
Impairment on investment		6.7
Equity loss from investment, net			0.7
Amortization of debt issuance costs	2.4	2.3	1.9
Write-off of debt issuance costs	5.9	1.5
Loss on swap terminations	26.7
Other non-cash operating activities			0.6
Payment for swap terminations	(63.4)
Changes in operating assets and liabilities:
Receivables, net	(0.5)	1.9	(11.4)
Accounts payable and accrued expenses	4.0	6.8	(1.0)
Amounts due to/from founding members	(0.3)	(0.8)	0.8
Payment to founding members under tax sharing agreement	(18.2)	(18.0)	(16.7)
Income taxes and other	(17.0)	2.5	(2.5)
Other, net	2.9	(1.0)	0.8
Net cash provided by operating activities	81.6	161.8	143.7
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(10.4)	(13.5)	(10.1)
Proceeds from sale of property and equipment to founding member			3.0
Purchases of marketable securities	(60.0)	(51.2)	(10.7)
Proceeds from sale and maturities of marketable securities	58.0	27.5	2.2
Payment from NCM LLC's founding members for intangible assets	0.2
Purchases of intangible assets from an affiliate	(7.2)	(15.9)
Net cash used in investing activities	(19.4)	(53.1)	(15.6)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(48.7)	(45.3)	(34.7)
Proceeds from borrowings	546.0	335.0	124.3
Repayments of borrowings	(461.0)	(317.2)	(152.5)
Payment of debt issuance costs	(14.0)	(9.1)
Founding member integration payments		1.9	3.9
Distributions to founding members	(78.0)	(86.6)	(90.5)
Payment of offering costs and fees			(0.3)
Excess tax benefit from share-based compensation	0.1	0.2	0.3
Proceeds from stock option exercises	2.2	4.2	4.9
Repurchase of stock for restricted stock tax withholding	(2.3)	(0.3)	(0.2)
Net cash used in financing activities	(55.7)	(117.2)	(144.8)
CHANGE IN CASH AND CASH EQUIVALENTS	6.5	(8.5)	(16.7)
CASH AND CASH EQUIVALENTS:
Beginning of period	65.9	74.4	91.1
End of period	72.4	65.9	74.4
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with equity (equity returned)	10.1	(5.5)	151.3
Distributions to founding members	20.9	22.1	25.7
Purchase of subsidiary equity with NCM, Inc. equity			174.9
Increase in cost method investment	0.6	0.2
Increase in dividends not requiring cash in the period	0.3	0.6	0.5
Supplemental disclosure of cash flow information:
Cash paid for interest	50.7	39.2	49.8
Cash paid for income taxes	$ 5.2	$ 4.0	$ 8.6

Basis Of Presentation And Summary Of Significant Accounting Policies

12 Months Ended

Dec. 27, 2012

Basis Of Presentation And Summary Of Significant Accounting Policies

1.BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), an LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under network affiliate agreements, which expire at various dates.

As of December 27, 2012, NCM LLC had 112,017,835 common membership units outstanding, of which 54,486,259 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark, and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events by winding down its Fathom Business Events division, to place more focus on the Fathom Consumer Events division. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long-term Fathom clients, or if requested by the founding members or to support events staged for NCM’s major advertising clients.

Basis of Presentation

The Company has prepared its consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain reclassifications have been made to the prior years’ financial statements to conform to the current presentation. These reclassifications had no effect on previously reported results of operations or retained earnings.

As a result of the various related-party agreements discussed in Note 8 – Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates—The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation, interest rate swaps and income taxes. Actual results could differ from those estimates.

Significant Accounting Policies

Accounting Period—The Company operates on a 52‑week fiscal year, with the fiscal year ending on the first Thursday after December 25, which, in certain years, results in a 53‑week year.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280 – Segment Reporting. Fathom Events is an operating segment under ASC 280. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. As such, the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 15 – Segment Reporting.

Revenue Recognition—Advertising revenue is recognized in the period in which an advertising contract is fulfilled against the contracted theatre attendees. Make-good provisions are made to defer contracted revenue to future periods when attendance is delivered and is included in accrued expenses. Deferred revenue refers to the unearned portion of advertising contracts. All deferred revenue is classified as a current liability. Fathom Events revenue is recognized in the period in which the event is held.

Barter Transactions—The Company enters into barter transactions that exchange advertising program time for products and services used principally for selling and marketing activities. The Company records barter transactions at the estimated fair value of the advertising exchanged based on fair value received for similar advertising from cash paying customers. Revenues for advertising barter transactions are recognized when advertising is provided, and products and services received are charged to expense when used. The Company limits the use of such barter transactions to items and services for which it would otherwise have paid cash. Any timing differences between the delivery of the bartered revenue and the use of the bartered expense products and services are recorded through deferred revenue. Revenue and expense from barter transactions for the year ended December 27, 2012 was $3.0 million and $1.3 million, respectively, were $1.6 million and $1.1 million for the year ended December 29, 2011 and were $1.5 million and $1.1 million for the year ended December 30, 2010.

Operating Costs—Advertising related operating costs primarily include personnel and other costs related to advertising fulfillment, payments due to unaffiliated theatre circuits under the network affiliate agreements, and to a lesser extent, production costs of non-digital advertising.

Fathom Events operating costs include revenue share under the amended and restated ESAs to the founding members and revenue share to affiliate theatres under separate agreements, payments to event content producers and other direct costs of the meeting or event, including equipment rental, catering and movie tickets acquired primarily from the founding members.

Payment to the founding members of a theatre access fee is comprised of a payment per theatre attendee, a payment per digital screen and a payment per digital cinema projector equipped in the theatres, all of which escalate over time.

Network costs include personnel, satellite bandwidth, repairs, and other costs of maintaining and operating the digital network and preparing advertising and other content for transmission across the digital network. These costs are not specifically allocated between the advertising business and the Fathom Events business.

Cash and Cash Equivalents—All highly liquid debt instruments and investments purchased with an original maturity of three months or less are classified as cash equivalents and are considered available-for-sale securities. There are cash balances in a bank in excess of the federally insured limits or in the form of a money market demand account with a major financial institution.

Marketable Securities—Marketable securities are reported at fair value, with unrealized gains and losses recognized in earnings. The fair value of substantially all securities is determined by quoted market prices. The estimated fair value of securities for which there are no quoted market prices is based on similar types of securities that are traded in the market.

Concentration of Credit Risk and Significant Customers —Bad debts are provided for based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. As of December 27, 2012, there were no customers or advertising agency groups which accounted for more than 10% of the gross receivables balance or advertising revenues. As of December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenues representing approximately 15% of the Company’s outstanding gross receivables balance; however, none of the individual contracts related to the advertising agencies were more than 10% of advertising revenues.

Receivables consisted of the following (in millions):



	Years Ended
	December 27, 2012		December 29, 2011
Trade accounts	$	101.8	$	98.4
Other		1.2		4.5
Less allowance for doubtful accounts		(4.5)		(4.3)
Total	$	98.5	$	98.6

Long-lived Assets—Property and equipment is stated at cost, net of accumulated depreciation or amortization. Generally, the equipment associated with the digital network of the founding member theatres is owned by the founding members, while the equipment associated with network affiliate theatres is owned by the Company. Major renewals and improvements are capitalized, while replacements, maintenance, and repairs that do not improve or extend the lives of the respective assets are expensed as incurred. The Company records depreciation and amortization using the straight-line method over the following estimated useful lives:

Equipment.................................................................	4-10 years
Computer hardware and software..................	3-5 years
Leasehold improvements..................................	Lesser of lease term or asset life

Software and web site development costs developed or obtained for internal use are accounted for in accordance with ASC Subtopic 350-40 Internal Use Software and ASC Subtopic 350-50 – Website Development Costs. The subtopics require the capitalization of certain costs incurred in developing or obtaining software for internal use. The majority of software costs and website development costs, which are included in equipment, are depreciated over three to five years. As of December 27, 2012 and December 29, 2011, the Company had a net book value of $10.4 million and $9.3 million, respectively, of capitalized software and website development costs. Approximately $4.1 million, $4.8 million and $6.5 million was recorded for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively, in depreciation expense. For the years ended December 27, 2012, December 29, 2011 and December 30, 2010, the Company recorded $0.8 million, $0.9 million and $1.2 million in research and development expense, respectively.

The Company assesses impairment of long-lived assets pursuant with ASC 360 – Property, Plant and Equipment. This includes determining if certain triggering events have occurred that could affect the value of an asset. The Company has not recorded impairment charges related to long-lived assets.

Intangible assets—Intangible assets consist of contractual rights and are stated at cost, net of accumulated amortization. The Company records amortization using the straight-line method over the contractual life of the intangibles, corresponding to the term of the ESAs or the term of the contract with the network affiliate. Refer to Note 4 – Intangible Assets.

Amounts Due to/from Founding Members—Amounts due to/from founding members include amounts due for the theatre access fee, offset by a receivable for advertising time purchased by the founding members on behalf of their beverage concessionaire, revenue share earned for Fathom Events plus any amounts outstanding under other contractually obligated payments. Payments to or received from the founding members against outstanding balances are made monthly.

Income Taxes— Income taxes are accounted for under the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which differences are expected to be recovered or settled pursuant to the provisions of ASC 740 – Income Taxes. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date.

The Company records a valuation allowance if it is deemed more likely than not that all or a portion of its deferred income tax assets will not be realized, which will be assessed on an on-going basis. In addition, income tax rules and regulations are subject to interpretation and the application of those rules and regulations require judgment by the Company and may be challenged by the taxation authorities. The Company follows ASC 740-10-25, which requires the use of a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return and disclosures regarding uncertainties in income tax positions. Only tax positions that meet the more likely than not recognition threshold are recognized. The Company’s unrecognized tax benefits or related interest and penalties are immaterial. Refer to Note 6 – Income Taxes.

Accumulated Other Comprehensive Loss—Accumulated other comprehensive loss consists of the fair value of derivative instruments, net of tax, and was $6.7 million, $17.3 million and $17.5 million as of December 27, 2012, December, 29, 2011 and December 30, 2010, respectively.

Debt Issuance Costs—In relation to the issuance of outstanding debt discussed in Note 9 – Borrowings, there is a balance of $18.3 million and $12.6 million in deferred financing costs as of December 27, 2012 and December 29, 2011, respectively. The debt issuance costs are being amortized on a straight-line basis over the terms of the underlying obligation and are included in interest on borrowings, which approximates the effective interest method.

The changes in debt issuance costs are as follows (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Beginning Balance	$	12.6	$	7.3	$	9.2
Debt issuance payments		14.0		9.1		-
Amortization of debt issuance costs		(2.4)		(2.3)		(1.9)
Write-off of debt issuance costs		(5.9)		(1.5)		-
Ending balance	$	18.3	$	12.6	$	7.3

Other Investment—The Company received equity securities in a privately held company as consideration for an advertising contract. The equity securities are accounted as a cost method investment. At December 27, 2012 and December 29, 2011, the carrying amount of the investment was $0.8 million and $0.2 million, respectively. There were no identified events or changes in circumstances that had an adverse effect on the fair value of the investment.

Share-Based Compensation— The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Restricted stock awards are based on the achievement of performance measures or are time-based. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the unvested restricted stock and are only paid when the shares vest.

Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 – Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, recognizing compensation cost for those shares expected to vest over the requisite service period of the award. Refer to Note 10 – Share Based Compensation.

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Derivative Instruments— NCM LLC is exposed to various financial and market risks including changes in interest rates that exist as part of its ongoing operations. NCM LLC utilizes certain derivative instruments to enhance its ability to manage these risks. In accordance with ASC 815 – Derivatives and Hedging, the effective portion of changes in the fair value of a derivative that is designated as a cash flow hedge is recorded in Accumulated Other Comprehensive Income (“AOCI”) and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. Any ineffectiveness associated with designated cash flow hedges, as well as any change in the fair value of a derivative that is not designated as a hedge, is recorded immediately in the Consolidated Statements of Operations. Refer to Note 14- Derivative Instruments and Hedging Activities.

Consolidation—NCM, Inc. consolidates the accounts of NCM LLC under the provisions of ASC 810 – Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Net income attributable to NCM, Inc.	$	13.4	$	31.5	$	29.2
Subsidiary equity (returned) issued for purchase of intangible asset		4.9		(2.7)		58.9
Income tax and other impacts of subsidiary ownership changes		1.9		(13.7)		42.6
NCM, Inc. investment in subsidiary		-		-		(174.9)
Issuance of shares		-		-		174.6
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	20.2	$	15.1	$	130.4

Recent Accounting Pronouncements

In December 2011, the FASB issued Accounting Standards Update 2011-12 – Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in ASU 2011-05 (“ASU 2011-12”). ASU 2011-12 indefinitely defers the specific requirement within ASU 2011-05 to present on the face of the financial statements items that are reclassified from accumulated other comprehensive income to net income separately with their respective components of net income and other comprehensive income. The effective dates for ASU 2011-12 are consistent with the effective dates for ASU 2011-05 and, similar to the Company’s evaluation for the adoption of ASU 2011-05, the adoption of this guidance does not have a material effect on the Company’s consolidated financial statements.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its consolidated financial statements.

Earnings Per Share

12 Months Ended

Dec. 27, 2012

Earnings Per Share [Abstract]

Earnings Per Share

2.EARNINGS PER SHARE

Basic earnings per share is computed on the basis of the weighted average number of common shares outstanding. Diluted earnings per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted earnings per NCM, Inc. share are as follows:



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Net income attributable to NCM, Inc. (in millions)	$	13.4	$	31.5	$	29.2
Weighted average shares outstanding:
Basic		54,377,135		53,864,243		46,369,411
Add: Dilutive effect of stock options and restricted stock		649,636		770,454		590,581
Diluted		55,026,771		54,634,697		46,959,992
Earnings per NCM, Inc. share:
Basic	$	0.25	$	0.58	$	0.63
Diluted	$	0.24	$	0.58	$	0.62

The effect of the 57,393,735, 56,948,238 and 60,720,784, exchangeable NCM LLC common units held by the founding members for the years ended December 27, 2012, December 29, 2011, and December 30, 2010, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. Additionally, there were 76,956, 68,087 and 179,427 stock options and non-vested (restricted) shares for the years December 27, 2012, December 29, 2011, and December 30, 2010, respectively, excluded from the calculation as they were antidilutive, primarily as exercise prices were above the average market value. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest...

Property And Equipment

12 Months Ended

Dec. 27, 2012

Property And Equipment [Abstract]

Property And Equipment

3.PROPERTY AND EQUIPMENT

The following is a summary of property and equipment, at cost less accumulated depreciation (in millions):



	As of December 27, 2012		As of December 29, 2011
Equipment, computer hardware and software	$	84.3	$	73.7
Leasehold Improvements		3.4		3.4
Less accumulated depreciation		(63.1)		(54.8)
Subtotal		24.6		22.3
Construction in Progress		1.1		2.3
Total property and equipment	$	25.7	$	24.6

For the years ended December 27, 2012, December 29, 2011, and December 30, 2010, the Company recorded depreciation expense of $8.7 million, $8.8 million, and $11.4 million, respectively.

The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures.

Intangible Assets

12 Months Ended

Dec. 27, 2012

Intangible Assets [Abstract]

Intangible Assets

4.INTANGIBLE ASSETS

The Company’s intangible assets consist of contractual rights with the founding members and network affiliates. The Company records amortization using the straight-line method over the contractual life of the intangibles, corresponding to the term of the ESAs or the term of the contract with the network affiliate. The Company’s intangible assets with NCM LLC’s founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. The Company also records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. Pursuant to ASC 350-10 – Intangibles – Goodwill and Other, the Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

The following is a summary of the Company’s intangible assets (in millions):



		As of December 29, 2011		Additions (1)		Amortization		Other (2)		As of December 27, 2012
Gross carrying amount	$	295.7	$	17.1	$	-	$	-	$	312.8
Accumulated amortization		(20.8)		-		(11.7)		-		(32.5)
Total intangible assets, net	$	274.9	$	17.1	$	(11.7)	$	-	$	280.3



		As of December 30, 2010		Additions (3)		Amortization		Other (2)		As of December 29, 2011
Gross carrying amount	$	286.0	$	10.4	$	-	$	(0.7)	$	295.7
Accumulated amortization		(10.8)		-		(10.0)		-		(20.8)
Total intangible assets, net	$	275.2	$	10.4	$	(10.0)	$	(0.7)	$	274.9

_________

(1)

During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012 as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012.

During 2012, the Company purchased intangible assets for $7.2 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.

(2)	See Note 8 for further information on integration payments.

(3)

During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC. This results in an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million. During 2011, the Company purchased intangible assets for $15.9 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.

As of December 27, 2012 and December 29, 2011, the Company’s intangible assets associated to the founding members, net of accumulated amortization was $258.7 million and $259.4 million, respectively with weighted average remaining lives of 23.6 years and 25.2 years as of December 27, 2012 and December 29, 2011, respectively.

As of December 27, 2012 and December 29, 2011, the Company’s intangible assets related to the network affiliates, net of accumulated amortization was $21.6 and $15.5 million, respectively with weighted average remaining lives of 19.7 years and 19.2 years as of December 27, 2012 and December 29, 2011, respectively.

For the years ended December 27, 2012, December 29, 2011 and December 30, 2010 the Company recorded amortization expense of $11.7 million, $10.0 million and $6.4 million, respectively. The estimated aggregate amortization expense for each of the five succeeding years is as follows (in millions):



Year		Amortization
2013	$	12.1
2014		12.1
2015		12.1
2016		12.1
2017		12.1

Accrued Expenses

12 Months Ended

Dec. 27, 2012

Accrued Expenses [Abstract]

Accrued Expenses

5. ACCRUED EXPENSES

The following is a summary of the Company’s accrued expenses (in millions):



	As of December 27, 2012		As of December 29, 2011
Make-good reserve	$	1.2	$	2.7
Accrued interest		12.9		9.5
Deferred rent		2.8		2.9
Other accrued expenses		1.6		1.4
Total accrued expenses	$	18.5	$	16.5

Income Taxes

12 Months Ended

Dec. 27, 2012

Income Taxes [Abstract]

Income Taxes

6.INCOME TAXES

On the IPO date, NCM, Inc. and the founding members entered into a tax receivable agreement. Under the terms of this agreement, NCM, Inc. will make cash payments to the founding members in amounts equal to 90% of NCM, Inc.’s actual tax benefit realized from the tax amortization of the intangible assets described above. For purposes of the tax receivable agreement, cash savings in income and franchise tax will be computed by comparing NCM, Inc.’s actual income and franchise tax liability to the amount of such taxes that NCM, Inc. would have been required to pay had there been no increase in NCM, Inc.’s proportionate share of tax basis in NCM LLC’s tangible and intangible assets and had the tax receivable agreement not been entered into. The tax receivable agreement applies to NCM, Inc.’s taxable years up to and including the 30^th anniversary date of the offering. The Company paid the founding members $16.7 million in 2010, of which $14.0 million was for the 2009 taxable year and $2.7 million was for the 2008 taxable year, $18.0 million in 2011, of which $17.1 million was for the 2010 taxable year and $0.9 million was for the 2009 taxable year and $18.2 million in 2012, of which $0.9 million was for the 2010 tax year and $17.3 million for the 2011 tax year. In 2013 the Company expects to make an additional $0.9 million payment for the 2011 taxable year and $18.7 million payment for the 2012 taxable year. The Company has provided total income taxes, as follows (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Current:
Federal	$	(6.6)	$	6.2	$	6.0
State		(0.2)		0.7		0.7
Total current income tax (benefit)/expense	$	(6.8)	$	6.9	$	6.7
Deferred:
Federal	$	28.8	$	9.7	$	9.1
State		4.8		1.3		1.2
Total deferred income tax expense	$	33.6	$	11.0	$	10.3
Valuation allowance		(0.1)		1.5		(0.2)
Total income tax provision on Consolidated Statements of Income	$	26.7	$	19.4	$	16.8
Income (benefit) tax on Other Comprehensive Income	$	(6.7)	$	0.3	$	(2.0)

A reconciliation of the provision for income taxes as reported and the amount computed by multiplying income before taxes, less noncontrolling interest, by the U.S. federal statutory rate of 35% was (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Provision calculated at federal statutory income tax rate:
Income before income taxes	$	32.2	$	42.0	$	44.0
Less: Noncontrolling interests		(18.2)		(24.2)		(28.0)
Income attributable to NCM, Inc.		14.0		17.8		16.0
Out of period correction to enacted state rate		9.6		-		-
Current year change to enacted state rate		1.4		-		-
State and local income taxes, net of federal benefit		1.1		1.5		1.4
Change in valuation allowance		(0.1)		1.5		(0.2)
Other		0.7		(1.4)		(0.4)
Total income tax provision	$	26.7	$	19.4	$	16.8

Significant components of the Company’s deferred tax assets and deferred tax liability consisted of the following (in millions):



	Years Ended
	December 27, 2012		December 29, 2011
Deferred tax assets:
Investment in consolidated subsidiary NCM LLC (1)(2)(4)	$	252.0	$	284.4
Stock based compensation		9.2		9.0
Derivative instruments		4.1		16.4
Other		7.2		2.2
Total deferred tax assets		272.5		312.0
Valuation allowance		(3.3)		(3.2)
Total deferred tax assets, net of valuation allowance	$	269.2	$	308.8

Deferred tax liabilities:
Discount on liability for income taxes payable to founding members under tax sharing agreement (3)(4)	$	51.3	$	53.8
Depreciation and amortization		3.8		3.2
Derivative instruments		4.2		-
Other		0.2		0.1
Total deferred tax liabilities	$	59.5	$	57.1

(1)

NCM LLC made an election under Internal Revenue code (“IRC”) §754 of the Internal Revenue Code to step-up the Company’s outside basis in its share of NCM LLC’s inside basis of assets under IRC §743(b) resulting in a deferred tax asset for the Company’s acquired share of NCM LLC’s assets. The majority of this deferred tax asset is attributable to intangible assets that are amortized over the remainder of the 15-year period for federal income tax purposes and accounted for as distributions under U.S. generally accepted accounting principles. The Company recorded additional step-up in tax basis as a result of subsequent payments made by NCM, Inc. to the founding members under the tax receivable agreement resulting from amortization of the IRC §743(b) adjustment.

(2)

For federal income tax purposes, an amortizable intangible asset was created on the tax-basis balance sheet of NCM LLC as a result of the founding members agreeing to modify NCM LLC’s payment obligations under the ESAs and as a result of the common unit adjustments, which are further described in Note 4 – Intangible Assets. The tax effect of NCM, Inc.’s share of the intangible asset is amortized over the remainder of the 30-year life for federal income tax purposes. Additionally, units issued under the Common Unit Adjustment (“CUA”) and subsequent payments to the founding members under the tax receivable agreement, create additional layers of tax basis amortized over the remaining period of the ESA. The ESA deferred tax asset was adjusted to reflect the changes in ownership that occurred during the year due to the common unit adjustments.

(3)

NCM, Inc. recorded a long-term payable to founding members related to the tax receivable agreement, which is recorded at its present value. The discount on this liability is a temporary difference that resulted in a deferred tax liability. The Company recorded accretion of interest on the discounted payable of $10.0 million and $15.1 million for the year ended December 27, 2012 and December 29, 2011, respectively.

(4)

During 2012, NCM, Inc. corrected errors in the blended state tax rate used to measure the net deferred tax asset “Excess of tax basis over book basis – investment in consolidated subsidiary NCM LLC “. As a result of the correction to the deferred tax asset, the long-term payable to founding members’ liability was also corrected. This is the discounted amount which is payable back to the Founding Members under the TRA and represents 90% of the cash savings to NCM, Inc. from federal, state and local jurisdictions upon realization of amortization and other deductions specified under the TRA. As a result of these out-of-period adjustments, the Company recorded a decrease of $22.7 million to its deferred tax asset for its ownership interest in NCM LLC to reflect the tax effected difference between the tax basis and the book basis of these assets. In addition, the Company recorded a decrease of $17.9 million in its long-term payable to founding members. The impact of these adjustments was a total out of period income statement impact of $5.3 million which consisted of an adjustment to deferred tax expense of $9.6 million offset by a reduction of TRA interest expense of $4.3 million.

The Company is subject to taxation in the U.S. and various states. NCM LLC’s calendar year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of the Company’s IPO. As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with, and has contested, the IRS’ positions.

NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and is disputing the adjustments through the administrative appeals process. In December 2012, NCM LLC was notified by the IRS that its case had formally been transferred from examination to administrative appeals. There has not been a formal appeals conference scheduled as of December 27, 2012.

As of December 27, 2012 and December 29, 2011, there was no material liability or expense for the periods then ended recorded for payment of interest and penalties associated with uncertain tax positions or material unrecognized tax positions and the Company’s unrecognized tax benefits were not material.

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

Capital Stock	12 Months Ended
Capital Stock	Dec. 27, 2012
Capital Stock [Abstract]
Capital Stock	7.CAPITAL STOCK As of December 27, 2012, the Company has authorized capital stock of 175,000,000 shares of common stock, par value of $0.01 per share, and 10,000,000 shares of preferred stock, par value of $0.01 per share. There were no shares of preferred stock issued or outstanding as of December 27, 2012. There were 54,486,259 shares of common stock issued and outstanding as of December 27, 2012. The holders of common stock are entitled to one vote per share on all matters submitted for action by the stockholders. Holders of common stock are entitled to share equally, share for share, in declared dividends. The authorized but unissued shares of common stock and preferred stock are available for future issuance without stockholder approval. These additional shares may be used for a variety of corporate purposes, including share based compensation, future public offerings to raise additional capital, corporate acquisitions and exchange on a one-for-one basis under the founding members’ right to convert their NCM LLC membership units into Company common stock. As of December 27, 2012, the Company had 1,851,975 shares reserved for future issuance under its Equity Incentive Plan.

The entire disclosure for shareholders' equity, comprised of portions attributable to the parent entity and noncontrolling interest, if any, including other comprehensive income (as applicable). Including, but not limited to: (1) balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings; (2) accumulated balance for each classification of other comprehensive income and total amount of comprehensive income; (3) amount and nature of changes in separate accounts, including the number of shares authorized and outstanding, number of shares issued upon exercise and conversion, and for other comprehensive income, the adjustments for reclassifications to net income; (4) rights and privileges of each class of stock authorized; (5) basis of treasury stock, if other than cost, and amounts paid and accounting treatment for treasury stock purchased significantly in excess of market; (6) dividends paid or payable per share and in the aggregate for each class of stock for each period presented; (7) dividend restrictions and accumulated preferred dividends in arrears (in aggregate and per share amount); (8) retained earnings appropriations or restrictions, such as dividend restrictions; (9) impact of change in accounting principle, initial adoption of new accounting principle and correction of an error in previously issued financial statements; (10) shares held in trust for Employee Stock Ownership Plan (ESOP); (11) deferred compensation related to issuance of capital stock; (12) note received for issuance of stock; (13) unamortized discount on shares; (14) description, terms, and number of warrants or rights outstanding; (15) shares under subscription and subscription receivables, effective date of new retained earnings after quasi-reorganization and deficit eliminated by quasi-reorganization and, for a period of at least ten years after the effective date, the point in time from which the new retained dates; and (16) retroactive effective of subsequent change in capital structure.

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-Chapter 1
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-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Related-Party Transactions

Related-Party Transactions

12 Months Ended

Dec. 27, 2012

8. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):



	Years Ended
Included in the Consolidated Statements of Income:	December 27, 2012		December 29, 2011		December 30, 2010
Revenues:
Beverage concessionaire revenue (included in advertising revenue) (1)	$	39.7	$	38.0	$	37.2
Advertising inventory revenue (included in advertising revenue) (2)		0.2		0.2		1.3
Operating expenses:
Theatre access fee (3)		64.5		55.4		52.6
Revenue share from Fathom Events (included in Fathom Events operating costs) (4)		5.5		8.3		7.3
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.4		1.0		1.3
Purchase of movie tickets and concession products (included in selling and marketing costs) (5)		1.1		1.1		1.2

(1)

For the years ended December 27, 2012, December 29, 2011 and December 30, 2010, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a specified 30 second equivalent CPM.

(2)	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card.

(3)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.

(4)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.



	Years Ended
Included in the Consolidated Balance Sheets:	December 27, 2012		December 29, 2011
Long-term payable to founding members under tax sharing agreement (1)	$	137.5	$	153.6
Current payable to founding members under tax sharing agreement (1)		19.6		21.6
Integration payments (included in Intangible assets) (2)		-		0.7

(1)	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year. See Note 6 – Income Taxes for information related to the tax sharing agreement.

(2)

On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

Pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the years ended December 27, 2012, December 29, 2011 and December 30, 2010 are as follows (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
AMC	$	23.1	$	25.3	$	28.8
Cinemark		24.2		25.5		24.0
Regal		29.5		32.2		32.3
NCM, Inc.		72.8		78.7		71.0
Total	$	149.6	$	161.7	$	156.1

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended December 27, 2012 of $20.9 million, is included in amounts due to founding members in the Consolidated Balance Sheets as of December 27, 2012 and will be made in the first quarter of 2013.

Amounts due to founding members as of December 27, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.6	$	0.9	$	2.1
Cost and other reimbursement		(1.1)		(0.7)		(1.4)		(3.2)
Distributions payable		6.3		6.6		8.0		20.9
Total	$	5.8	$	6.5	$	7.5	$	19.8

Amounts due to founding members as of December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates – NCM LLC enters into network affiliate agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

The following is a summary of advertising operating costs in the Consolidated Statements of Income between the Company and its related party affiliates (in millions):



	Years Ended
Related Party Affiliate	December 27, 2012		December 29, 2011		December 30, 2010
Starplex (1)	$	3.2	$	2.9	$	-
Showplex (2)		0.4		0.2		-
Other (3)		0.6		0.3		0.1
Total	$	4.2	$	3.4	$	0.1

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Consolidated Balance Sheets (in millions):



Related Party Affiliate	As of December 27, 2012		As of December 29, 2011
Starplex (1)	$	0.7	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	0.9	$	0.9

(1)	The Company entered into a network affiliate agreement in 2009 with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark.

(2)	The Company entered into a digital content agreement and a Fathom agreement in 2011with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors.

(3)	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas,

Corp., an affiliate of one of NCM, Inc.’s directors.

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

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Borrowings

12 Months Ended

Dec. 27, 2012

Borrowings [Abstract]

Borrowings

9.BORROWINGS

The following table summarizes NCM LLC’s total outstanding debt as of December 27, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:



	Outstanding Balance as of
Borrowings ($ in millions)	December 27, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolving Credit Facility	$	14.0	$	44.0	November 26, 2017	(a)	(b)
Term Loan		265.0		550.0	November 26, 2019		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	879.0	$	794.0

(a) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolving credit facility and term loan are described below.

Senior Secured Credit Facility – NCM LLC’s senior secured credit facility consists of a $124.0 million revolving credit facility and a $265.0 million term loan. The obligations under the senior secured credit facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolving Credit Facility –The revolving credit facility portion is available, subject to certain terms and conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit. NCM LLC entered into two amendments to the senior secured credit facility during 2012. As a result, NCM LLC’s total availability under the revolving credit facility is $124.0 million. On April 27, 2012, the NCM LLC entered into an amendment (the “Amendment”) to its senior secured credit facility which resulted in the maturity of the remaining $105.0 million available under the revolving credit facility to be extended to April 27, 2017, subject to acceleration if the term loan under the senior secured credit facility is not repaid, refinanced or extended by December 31, 2014. The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

On November 26, 2012, NCM LLC entered into an amendment and restatement of its senior secured credit facility, by and among NCM LLC, Barclays Bank PLC, as administrative agent, and certain lenders party thereto (the “Amended Credit Facility”). Under the Amended Credit Facility, the amount available under NCM LLC’s revolving credit facility was increased from $119.0 million to $124.0 million. The maturity date applicable to the $14.0 million outstanding principal formerly held by Lehman remained December 31, 2014. The maturity date applicable to the remaining outstanding principal was extended to November 26, 2017. The unused line fee is 0.50% per annum.

Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of the revolving credit facility amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the termination date of December 31, 2014.

Borrowings under the revolving credit facility bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit agreement). As part of the July 2011 amendment, the applicable margins on the $110.0 million portion of the revolving credit facility increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolving credit facility remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolving credit facility as of December 27, 2012 was 1.74%.

Term Loan – As a result of the Amended Credit Facility, the aggregate principal amount under the term loan increased from $225 million to $265 million and the maturity date was extended from February 13, 2015 to November 26, 2019. The interest rate was increased from the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the Credit Facility) plus 0.50%, at the Company’s option, to the LIBOR index plus 3.25% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the Credit Facility) plus 2.25%, at the Company’s option. The loan was entered into with an original issue discount of 0.75%. The amendment resulted in a $3.4 million non-cash charge for the write-off of net deferred issuance costs.

In connection with the amendment to the senior secured credit facility on April 27, 2012 and the private placement of $400.0 million of Senior Secured Notes (defined below), the Company paid down the term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million resulting in a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan. Prior to the Amended Credit Facility, interest rate swaps resulted in the entire $225.0 million term loan having a fixed annual interest rate of 6.484% (both those accounted for as hedges and those that are not). The interest rate swaps were terminated as part of the Amended Credit Facility. See Note 14 – Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the NCM LLC was in compliance at December 27, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 times on a quarterly basis. NCM LLC is permitted to make quarterly dividend payments and other payments based on leverage ratios for NCM LLC and its subsidiaries so long as no default or event of default has occurred and continues to occur. The quarterly dividend payments and other distributions are made in the following percentages based on the consolidated net senior secured leverage ratios for NCM LLC and its subsidiaries:

"	100% of “Available Cash” as defined in the credit agreement if such consolidated net senior secured leverage ratio is less than or equal to 6.5 times.

"	75% of Available Cash if such consolidated net senior secured leverage ratio is less than or equal to 7.0 times but greater than 6.5 times.

"	50% of Available Cash if such consolidated net senior secured leverage ratio is less than or equal to 7.5 times but greater than 7.0 times.

There are no borrower distribution restrictions as long as the NCM LLC’s consolidated net senior secured leverage ratio is below 6.5 times and NCM LLC is in compliance with its debt covenants. If there are limitations on the restricted payments, the Company may not declare or pay any dividends, or make any payments on account of NCM LLC, or set aside assets for the retirement or other acquisition of capital stock of the borrower or any subsidiary, or make any other distribution for obligations of NCM LLC. When these restrictions are effective, NCM LLC may still pay the services fee and reimbursable costs pursuant to terms of the management agreement. NCM LLC can also make payments pursuant to the tax receivable agreement in the amount, and at the time necessary to satisfy the contractual obligations with respect to the actual cash tax benefits payable to NCM LLC’s founding members.

As of December 27, 2012, the NCM LLC’s consolidated net senior secured leverage ratio was 3.1 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021—On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”) for which the exchange offering was completed on September 22, 2011. The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of December 27, 2012.

Senior Secured Notes due 2022—On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”). The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, which commenced October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which the Company was in compliance as of December 27, 2012

Future Maturities of Borrowings—The scheduled annual maturities on the senior secured credit facility and Senior Secured and Senior Unsecured Notes as of December 27, 2012 are as follows (in millions):



Year		Amount
2013	$	-
2014		14.0
2015		-
2016		-
2017		-
Thereafter		865.0
Total	$	879.0

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

Share-Based Compensation

12 Months Ended

Dec. 27, 2012

Share-Based Compensation [Abstract]

Share-Based Compensation

10.SHARE-BASED COMPENSATION

At the date of the IPO, the Company adopted the NCM, Inc. 2007 Equity Incentive Plan (the “Equity Incentive Plan”). As of December 27, 2012, there were 10,076,000 shares of common stock available for issuance or delivery under the Equity Incentive Plan of which 1,851,975 remain available for grants as of December 27, 2012. Options awarded under the Equity Incentive Plan are granted with an exercise price equal to the closing market price of NCM, Inc. common stock on the date the Company’s board of directors approves the grant. Upon vesting of the restricted stock awards or exercise of options, NCM LLC will issue common membership units to the Company equal to the number of shares of the Company’s common stock represented by such awards. Options and non-vested restricted stock vest annually over a three or five-year period and options have either 10-year or 15-year contractual terms. A forfeiture rate of 5% was estimated to reflect the potential separation of employees. Certain option and share awards provide for accelerated vesting if there is a change in control, as defined in the Equity Incentive Plan.

Options—The Company recognized $4.7 million, $7.5 million and $7.0 million for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively, of share-based compensation expense and $0.1 million were capitalized during each of the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. The income tax benefit recognized in the income statement for share-based compensation was approximately $1.3 million, $2.1 million, and $2.1 million for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. As of December 27, 2012, unrecognized compensation cost related to unvested options was approximately $3.7 million, which will be recognized over a weighted average remaining period of 1.5 years.

The weighted average grant date fair value of granted options was $4.08, $3.81 and $4.84 for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. The intrinsic value of options exercised during the year was $1.4 million, $1.5 million and $2.2 million for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. The total fair value of awards vested during the years ended December 27, 2012, December 29, 2011 and December 30, 2010 was $7.8 million, $6.2 million and $3.2 million, respectively.

The fair value of each option award is estimated on the date of grant using the Black-Scholes option pricing valuation model that uses the assumptions noted in the table below. Expected volatilities are based on implied volatilities from traded options on the Company’s stock, historical volatility of the Company’s stock, and other factors. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted is derived from the output of the option valuation model and represents the period of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. The following assumptions were used in the valuation of the options for the years ended December 27, 2012, December 29, 2011 and December 30, 2010:



	Years Ended
	December 27, 2012	December 29, 2011	December 30, 2010
Expected term (in years)	6.0	6.0	6.0
Risk free interest rate	.8%-1.1%	1.2%-2.4%	1.4%-3.8%
Expected volatility	53.2%-54.6%	30.0%-53.6%	39.0%
Dividend yield	5.5%	3.8% to 4.0%	3.8% to 4.0%

A summary of option award activity under the Equity Incentive Plan as of December 27, 2012, and changes during the year then ended are presented below:



	Options		Weighted Average Exercise Price	Weighted Average Remaining Contractual Life (in years)		Aggregate Intrinsic Value (in millions)
Outstanding at December 29, 2011	4,837,572	$	16.25
Granted	562,623		13.28
Exercised	(241,939)		9.31
Forfeited	(173,233)		19.64
Expired	(71)		17.46
Outstanding at December 27, 2012	4,984,952	$	16.13	7.6	$	3.6
Exercisable at December 27, 2012	3,083,131	$	16.09	7.2	$	2.8
Vested and Expected to Vest at December 27, 2012	4,965,564	$	16.14	7.6	$	3.5

The following table summarizes information about the stock options at December 27, 2012, including the weighted average remaining contractual life and weighted average exercise price:



	Options Outstanding						Options Exercisable
Range of Exercise Price	Number Outstanding as of December 27, 2012		Weighted Average Remaining Life (in years)		Weighted Average Exercise Price		Number Exercisable as of December 27, 2012		Weighted Average Exercise Price
$5.35-$13.55		1,165,240		7.5	$	11.09		604,908	$	9.44
$13.56-$16.66		1,114,470		8.3		16.01		916,694		16.23
$16.67–$16.97		915,650		7.1		16.97		605,895		16.97
$16.98-$18.38		1,237,326		8.1		18.28		487,744		18.23
$18.39–$26.76		552,266		6.3		20.80		467,890		21.00
		4,984,952		7.6	$	16.13		3,083,131	$	16.09

Non-vested (Restricted) Stock—The Company has a non-vested stock program as part of the Equity Incentive Plan. The plan provides for non-vested stock awards to officers, board members and other key employees. Under the non-vested stock program, common stock of the Company may be granted at no cost to officers, board members and key employees, subject to requisite service and meeting financial performance targets (for certain grants beginning in 2009), and as such restrictions lapse, the award vests in that proportion. The participants are entitled to cash dividends and to vote their respective shares, although the sale and transfer of such shares is prohibited and the shares are subject to forfeiture during the restricted period. Additionally, the accrued cash dividends for 2010, 2011 and 2012 grants are subject to forfeiture during the restricted period. The shares are also subject to the terms and provisions of the Equity Incentive Plan. Non-vested stock awards granted in 2009 through 2012 (except grants to board members) include performance vesting conditions, which permit vesting to the extent that the Company achieves specified non-GAAP targets at the end of the measurement period. The length of the measurement period is two to three years. Non-vested stock granted to non-employee directors vest after one year.

The Company recorded $4.3 million, $4.3 million and $7.0 million in compensation expense related to such outstanding non-vested shares during the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. No compensation expense was recorded for the 2011 non-vested restricted stock grants subject to performance conditions as the grants are not expected to vest due to the projected underperformance against the specified non-GAAP targets as of December 27, 2012. Of the $7.0 million in compensation expense for the year ended December 30, 2010, $1.6 million was related to the Company’s expected performance against the specified non-GAAP targets for the 2009 and 2010 grants as of December 30, 2010.

During the years ended December 27, 2012, December 29, 2011 and December 30, 2010 there was $0.1 million, $0.1 million and $0.1 million capitalized, respectively. The income tax benefit recognized in the income statement for non-vested shares was $1.3 million, $1.1 million and $2.1 million for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. As of December 27, 2012, unrecognized compensation cost related to non-vested stock was approximately $3.6 million, which will be recognized over a weighted average remaining period of 1.7 years. The weighted average grant date fair value of non-vested stock was $13.23, $17.66 and $17.24 for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. The total fair value of awards vested was $6.9 million, $1.8 million and $1.6 million during the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively.

A summary of restricted stock award activity under the Equity Incentive Plan as of December 27, 2012, and changes during the year then ended are presented below:



	Number of Restricted Shares		Weighted Average Grant-Date Fair Value
Non-vested as of December 29, 2011	1,285,508	$	16.92
Granted	911,491		13.23
Exercised/released	(454,850)		15.72
Forfeited	(35,021)		16.02
Non-vested as of December 27, 2012	1,707,128	$	15.30

The entire disclosure for compensation-related costs for equity-based compensation, which may include disclosure of policies, compensation plan details, allocation of equity compensation, incentive distributions, equity-based arrangements to obtain goods and services, deferred compensation arrangements, employee stock ownership plan details and employee stock purchase plan details.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 50
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6406099&loc=d3e25284-112666

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-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
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-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5444-113901

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 14

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
-Paragraph 64, 65, A240
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 93-6
-Paragraph 53
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Employee Benefit Plans	12 Months Ended
Employee Benefit Plans	Dec. 27, 2012
Employee Benefit Plans [Abstract]
Employee Benefit Plans	11.EMPLOYEE BENEFIT PLANS NCM sponsors the NCM 401(k) Profit Sharing Plan (the “Plan”) under Section 401(k) of the Internal Revenue Code of 1986, as amended, for the benefit of substantially all full-time employees. The Plan provides that participants may contribute up to 20% of their compensation, subject to Internal Revenue Service limitations. Employee contributions are invested in various investment funds based upon election made by the employee. The Company made discretionary contributions of $1.0 million, $0.9 million and $0.9 million during the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively.

The entire disclosure for pension and other postretirement benefits.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 715
-URI http://asc.fasb.org/topic&trid=2235017

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Implementation Guide (Q and A)
-Number FAS88
-Paragraph 63
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 106
-Paragraph 518
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-2
-Paragraph 8
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 87
-Paragraph 264
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph q
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5
-Subparagraph h
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 8
-Subparagraph m
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 132R
-Paragraph 5, 6, 7, 8
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 158
-Paragraph 7, 21, 22
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-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS106-2
-Paragraph 20, 21, 22
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-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 30
-Paragraph 26
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Commitments And Contingencies [Abstract]

Commitments And Contingencies

12 Months Ended

Dec. 27, 2012

Commitments And Contingencies

12.COMMITMENTS AND CONTINGENCIES

Legal Actions—The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position or results of operations.

Operating Commitments— The Company leases office facilities for its headquarters in Centennial, Colorado and also in various cities for its sales and marketing personnel as sales offices. The Company has no capital lease obligations. Total lease expense for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, was $2.3 million, $2.3 million and $2.2 million, respectively.

Future minimum lease payments under noncancelable operating leases as of December 27, 2012 are as follows (in millions):



Year		Minimum Lease Payments
2013	$	2.5
2014		2.5
2015		2.5
2016		2.6
2017		2.0
Thereafter		5.9
Total	$	18.0

Minimum Revenue Guarantees—As part of the network affiliate agreements entered in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $47.3 million over the remaining terms of the network affiliate agreements. As of December 27, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate.

Income Taxes—Due to the IRS examination discussed in Note 6 – Income Taxes, it is reasonably possible that, should the IRS prevail, the Company may be required to pay additional amounts to the founding members under the tax receivable agreement which would be offset by refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the consolidated financial statements herein.

The entire disclosure for commitments and contingencies.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6449706&loc=d3e16207-108621

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 460
-SubTopic 10
-Section 50
-Paragraph 8
-URI http://asc.fasb.org/extlink&oid=6398077&loc=d3e12565-110249

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 450
-SubTopic 20
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=6952336&loc=d3e14435-108349

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.25)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 440
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6394976&loc=d3e25287-109308

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Interpretation (FIN)
-Number 14
-Paragraph 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 9, 10, 11, 12
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Fair Value Measurements

12 Months Ended

Dec. 27, 2012

Fair Value Measurements [Abstract]

Fair Value Measurements

13.FAIR VALUE MEASUREMENTS

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms. The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows (in millions):



	As of December 27, 2012				As of December 29, 2011
	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	265.0	$	265.8	$	550.0	$	530.6
Senior Unsecured Notes		200.0		222.0		200.0		198.4
Senior Secured Notes		400.0		425.5		-		-

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):



			Fair Value Measurements at Reporting Date Using
	As of December 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	50.2	$	6.2	$	44.0	$	-
Short-term marketable securities (2)		34.2		3.0		31.2		-
Total assets	$	84.4	$	9.2	$	75.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)	Cash Equivalents— The Company’s cash equivalents are primarily commercial paper investments and are carried at estimated fair value. They are valued based on Level 1 inputs whereby a readily determinable market value exists for the specific asset..

(2)

Short-Term and Long-Term Marketable Securities— The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds and commercial paper are valued using third party broker quotes. The value of the Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are generally classified as Level 1 given the active market for these securities; however if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Proceeds from the sales of available-for-sale securities were $28.2 million and $23.0 million during 2012 and 2011, respectively. Gross realized gains and losses on those sales during 2012 and 2011 were inconsequential. For the purpose of determining gross realized gains and losses, the cost of securities sold is based on average cost. For the years ended December 27, 2012 and December 29, 2011, there was an inconsequential amount of net realized losses recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of December 27, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

(3)

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of December 27, 2012 and December 29, 2011 are as follows:



	As of December 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds		3.0		3.0	0.7
Short-term commercial paper:
Financial		25.1		25.1	0.2
Industrial		5.1		5.1	0.3
Municipal		1.0		1.0	-
Total marketable securities	$	34.2	$	34.2



	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

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Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

12 Months Ended

Dec. 27, 2012

Derivative Instruments And Hedging Activities

14.DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

Risk Management Objectives and Strategies

NCM LLC is exposed to various financial and market risks including changes in interest rates that exist as part of its ongoing operations. NCM LLC utilizes certain derivative instruments to enhance its ability to manage these risks.

Accounting for Derivative Instruments and Hedging Activities

In accordance with ASC 815 – Derivatives and Hedging, the effective portion of changes in the fair value of a derivative that is designated as a cash flow hedge is recorded in AOCI and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings.

The Company formally documents all relationships between hedging instruments and the underlying hedged items, as well as its risk management objective and strategy for undertaking various hedge transactions. This process includes linking all derivatives that have been designated as cash flow hedges to forecasted transactions. The Company formally assesses, both at inception of the hedge and on an ongoing basis, whether the hedge is highly effective in offsetting changes in cash flows of the underlying hedged items. The Company also performs an assessment of the probability of the forecasted transactions on a periodic basis. If it is determined that a derivative ceases to be highly effective during the term of the hedge or if the forecasted transaction is no longer probable, the Company discontinues hedge accounting prospectively for such derivative.

As of December 27, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):



		Fair Value of Derivative Liability as of
	Balance Sheet Location	December 27, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	-	$	18.0
Interest rate swap agreements	Other Liabilities		-		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		-		6.0
Interest rate swap agreements	Other Liabilities		-		11.7
Total derivatives		$	-	$	70.8

During 2012, NCM LLC entered into two amendments to the senior secured credit facility (see Note 9 – Borrowings) resulting in amendments to our derivative instruments.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remained hedged at 6.484%. Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in AOCI related to those interest rate swaps into earnings. As a result, the Company recorded a loss of approximately $26.7 million related to the partial swap terminations and paid approximately $40.2 million in breakage fees.

The swaps were terminated ratably among the four counterparties, however the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan. Cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable.

The Company also discontinued cash flow hedge accounting for swaps in which the Company terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding. In accordance with ASC 815, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI because it is probable that the forecasted transaction will occur by the end of the originally specified time period.

In connection with the amendment to the term loans on November 26, 2012, the entire notional amount of NCM LLC’s interest rate swaps with four counterparties, equal to $225.0 million, was terminated such that NCM LLC’s interest rate exposure related to the Amended Term Loan will be unhedged. NCM LLC paid approximately $23.2 million in breakage fees in connection with the swap. The net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI because it is probable that the forecasted transaction will occur by the end of the originally specified time period.

As of December 27, 2012, a total of $21.9 million of cash flow hedges remaining in AOCI will be amortized in the Consolidated Statements of Income over the original swap term or February 13, 2015. The Company estimates approximately $10.3 million will be amortized to change in derivative fair value in the Consolidated Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty. In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI of $3.5 million was reclassified into earnings during the second quarter of 2012.

The effect of derivative instruments in cash flow hedge relationships on the consolidated financial statements for the years ended December 27, 2012, December 29, 2011 and December 30, 2010 were as follows (in millions):



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)						Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Years Ended						Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010		December 27, 2012		December 29, 2011		December 30, 2010
Interest Rate Swaps	$	26.0	$	(18.1)	$	(30.3)	$	(9.1)	$	(19.5)	$	(19.4)

The effect of derivatives not designated as hedging instruments under ASC 815 on the consolidated financial statements for the years ended December 27, 2012, December 29, 2011 and December 30, 2010 were as follows (in millions):



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Years Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	December 27, 2012		December 29, 2011		December 30, 2010
Realized loss on derivative instruments	Interest on borrowings	$	(5.1)	$	(6.5)	$	(6.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		3.0		-		(4.0)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(4.0)		(1.3)		(1.3)
Total		$	(6.1)	$	(7.8)	$	(11.5)

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

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Segment Reporting

12 Months Ended

Dec. 27, 2012

Segment Reporting [Abstract]

Segment Reporting

15. SEGMENT REPORTING

Advertising revenue accounts for 91.2%, 88.7% and 88.7%, of consolidated revenue for the years ended December 27, 2012, December 29, 2011 and December 30, 2010, respectively. The following table presents revenues, less directly identifiable expenses to arrive at income before income taxes for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs. Refer to Note 1-Segment Reporting.



	Year Ended December 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	409.5	$	39.3	$	-	$	448.8
Operating costs		95.8		29.0		19.8		144.6
Selling and marketing costs		53.9		4.2		2.4		60.5
Administrative and other costs		2.6		0.8		28.1		31.5
Depreciation and amortization		-		-		20.4		20.4
Interest and other costs		-		-		99.8		99.8
Income before income taxes	$	257.2	$	5.3	$	(170.5)	$	92.0



	Year Ended December 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	386.2	$	49.2	$	-	$	435.4
Operating costs		80.0		34.1		18.6		132.7
Selling and marketing costs		49.2		7.9		2.7		59.8
Administrative and other costs		2.6		0.8		27.0		30.4
Depreciation and amortization		-		-		18.8		18.8
Interest and other costs		-		-		73.7		73.7
Income before income taxes	$	254.4	$	6.4	$	(140.8)	$	120.0



	Year Ended December 30, 2010 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	379.5	$	48.0	$	-	$	427.5
Operating costs		74.3		32.4		20.0		126.7
Selling and marketing costs		46.5		8.1		3.3		57.9
Administrative and other costs		3.2		0.8		30.5		34.5
Depreciation and amortization		-		-		17.8		17.8
Interest and other costs		-		-		64.0		64.0
Income before income taxes	$	255.5	$	6.7	$	(135.6)	$	126.6

The following is a summary of revenues by category (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
National advertising revenue	$	288.7	$	267.6	$	272.0
Local advertising revenue		81.1		80.6		70.3
Founding member advertising revenue from beverage concessionaire agreements		39.7		38.0		37.2
Fathom Consumer revenue		34.2		35.0		31.5
Fathom Business revenue		5.1		14.2		16.5
Total revenue	$	448.8	$	435.4	$	427.5

During the first quarter of 2012, the Company began to wind downthe Fathom Business Events division, to place more focus on the Fathom Consumer Events division.

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

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Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 29
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 31
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Valuation And Qualifying Accounts [Abstract]

Valuation And Qualifying Accounts

12 Months Ended

Dec. 27, 2012

Valuation And Qualifying Accounts

16.VALUATION AND QUALIFYING ACCOUNTS

The Company’s valuation allowance for doubtful accounts and deferred tax assets for the years ended December 27, 2012, December 29, 2011 and December 30, 2010 were as follows (in millions):



		Years Ended
		December 27, 2012		December 29, 2011		December 30, 2010
ALLOWANCE FOR DOUBTFUL ACCOUNTS:
Balance at beginning of period	$	4.3	$	3.7	$	3.6
Provision for bad debt		1.2		2.1		2.3
Write-offs, net		(1.0)		(1.5)		(2.2)
Balance at end of period	$	4.5	$	4.3	$	3.7

VALUATION ALLOWANCE ON DEFERRED TAX ASSETS:
Balance at beginning of period	$	3.2	$	1.7	$	1.9
Valuation allowance recorded		-		1.5		-
Adjustment		0.1		-		(0.2)
Balance at end of period	$	3.3	$	3.2	$	1.7

Quarterly Financial Data

12 Months Ended

Dec. 27, 2012

Quarterly Financial Data [Abstract]

Quarterly Financial Data

17.QUARTERLY FINANCIAL DATA (UNAUDITED)

The following represents selected information from the Company’s unaudited quarterly Statements of Income for the years ended December 27, 2012 and December 29, 2011 (in millions, except per share data):



2012		First Quarter		Second Quarter		Third Quarter		Fourth Quarter
Revenues	$	79.1	$	110.1	$	143.7	$	115.9
Operating expenses		62.1		64.8		65.6		64.5
Operating income		17.0		45.3		78.1		51.4
Consolidated net income (2)(3)		0.7		(0.9)		49.0		16.5
Net income (loss) attributable to NCM, Inc. (2)(3)		(0.9)		(1.9)		16.7		(0.5)
Earnings (loss) per NCM, Inc. share, basic (2)(3)		(0.02)		(0.03)		0.31		(0.01)
Earnings (loss) per NCM, Inc. share, diluted (1)(2)(3)		(0.02)		(0.03)		0.30		(0.01)



2011		First Quarter		Second Quarter		Third Quarter		Fourth Quarter
Revenues	$	70.8	$	114.0	$	136.0	$	114.6
Operating expenses		55.8		63.8		62.0		60.1
Operating income		15.0		50.2		74.0		54.5
Consolidated net income		1.6		28.3		45.9		24.8
Net income (loss) attributable to NCM, Inc.		(1.0)		9.0		16.8		6.7
Earnings (loss) per NCM, Inc. share, basic		(0.02)		0.17		0.31		0.12
Earnings (loss) per NCM, Inc. share, diluted (1)		(0.02)		0.16		0.31		0.12

___________

(1)	Earnings per share in each quarter is computed using the weighted-average number of common shares outstanding during that quarter while earnings per share for the full year is computed using the weighted average number of common shares outstanding during the year.

(2)	During the second quarter, the Company recorded a loss of approximately $26.7 million related to partial swap terminations. See Note 14- Derivative Instruments and Hedging Activities.

(3)	During the fourth quarter, the Company recorded adjustments to the measurement of the deferred tax assets and the long-term payable to the founding member liability’s expected net realized tax benefit. The net amount of these adjustments was $6.2 million. See Note 6- Income Taxes.

The entire disclosure for the quarterly financial data in the annual financial statements. The disclosure may include a tabular presentation of financial information for each fiscal quarter for the current and previous year, including revenues, gross profit, income or loss before extraordinary items and earnings per share data. It also includes an indication if the information in the note is unaudited, comments on the aggregate effect of year-end adjustments, and an explanation of matters or transactions that affect comparability or are pertinent to an understanding of the information furnished.

Basis Of Presentation And Summary Of Significant Accounting Policies [Abstract]

Subsequent Events	12 Months Ended
Subsequent Events	Dec. 27, 2012
Subsequent Events [Abstract]
Subsequent Events	18.SUBSEQUENT EVENTS On February 21, 2013, the Company declared a cash dividend of $0.22 per share (approximately $12.0 million) on each share of the Company’s common stock (including outstanding restricted stock) to stockholders of record on March 7, 2013 to be paid on March 21, 2013.

Basis Of Presentation And Summary Of Significant Accounting Policies (Policy)

12 Months Ended

Dec. 27, 2012

Basis Of Presentation

Basis of Presentation

Estimates

Accounting Period

Accounting Period—The Company operates on a 52‑week fiscal year, with the fiscal year ending on the first Thursday after December 25, which, in certain years, results in a 53‑week year.

Cash And Cash Equivalents

Marketable Securities

Concentration Of Credit Risk And Significant Customers

Receivables consisted of the following (in millions):



	Years Ended
	December 27, 2012		December 29, 2011
Trade accounts	$	101.8	$	98.4
Other		1.2		4.5
Less allowance for doubtful accounts		(4.5)		(4.3)
Total	$	98.5	$	98.6

Long-Lived Assets

Equipment.................................................................	4-10 years
Computer hardware and software..................	3-5 years
Leasehold improvements..................................	Lesser of lease term or asset life

Intangible Assets

Amounts Due To/From Founding Members

Income Taxes

Accumulated Other Comprehensive Loss

Debt Issuance Costs

The changes in debt issuance costs are as follows (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Beginning Balance	$	12.6	$	7.3	$	9.2
Debt issuance payments		14.0		9.1		-
Amortization of debt issuance costs		(2.4)		(2.3)		(1.9)
Write-off of debt issuance costs		(5.9)		(1.5)		-
Ending balance	$	18.3	$	12.6	$	7.3

Other Investment

Share-Based Compensation

Fair Value Measurements

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Derivative Instruments

Consolidation

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Net income attributable to NCM, Inc.	$	13.4	$	31.5	$	29.2
Subsidiary equity (returned) issued for purchase of intangible asset		4.9		(2.7)		58.9
Income tax and other impacts of subsidiary ownership changes		1.9		(13.7)		42.6
NCM, Inc. investment in subsidiary		-		-		(174.9)
Issuance of shares		-		-		174.6
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	20.2	$	15.1	$	130.4

Recent Accounting Pronouncements

Basis Of Presentation And Summary Of Significant Accounting Policies (Tables)

12 Months Ended

Dec. 27, 2012

Basis Of Presentation And Summary Of Significant Accounting Policies [Abstract]

Schedule Of Receivables



	Years Ended
	December 27, 2012		December 29, 2011
Trade accounts	$	101.8	$	98.4
Other		1.2		4.5
Less allowance for doubtful accounts		(4.5)		(4.3)
Total	$	98.5	$	98.6

Schedule Of Useful Lives

Equipment.................................................................	4-10 years
Computer hardware and software..................	3-5 years
Leasehold improvements..................................	Lesser of lease term or asset life

Changes In Debt Issuance Costs



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Beginning Balance	$	12.6	$	7.3	$	9.2
Debt issuance payments		14.0		9.1		-
Amortization of debt issuance costs		(2.4)		(2.3)		(1.9)
Write-off of debt issuance costs		(5.9)		(1.5)		-
Ending balance	$	18.3	$	12.6	$	7.3

Changes In Equity



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Net income attributable to NCM, Inc.	$	13.4	$	31.5	$	29.2
Subsidiary equity (returned) issued for purchase of intangible asset		4.9		(2.7)		58.9
Income tax and other impacts of subsidiary ownership changes		1.9		(13.7)		42.6
NCM, Inc. investment in subsidiary		-		-		(174.9)
Issuance of shares		-		-		174.6
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	20.2	$	15.1	$	130.4

Earnings Per Share (Tables)

12 Months Ended

Dec. 27, 2012

Earnings Per Share [Abstract]

Schedule Of Earnings Per Share, Basic And Diluted



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Net income attributable to NCM, Inc. (in millions)	$	13.4	$	31.5	$	29.2
Weighted average shares outstanding:
Basic		54,377,135		53,864,243		46,369,411
Add: Dilutive effect of stock options and restricted stock		649,636		770,454		590,581
Diluted		55,026,771		54,634,697		46,959,992
Earnings per NCM, Inc. share:
Basic	$	0.25	$	0.58	$	0.63
Diluted	$	0.24	$	0.58	$	0.62

Property And Equipment (Tables)

12 Months Ended

Dec. 27, 2012

Property And Equipment [Abstract]

Summary Of Property And Equipment



	As of December 27, 2012		As of December 29, 2011
Equipment, computer hardware and software	$	84.3	$	73.7
Leasehold Improvements		3.4		3.4
Less accumulated depreciation		(63.1)		(54.8)
Subtotal		24.6		22.3
Construction in Progress		1.1		2.3
Total property and equipment	$	25.7	$	24.6

Intangible Assets (Tables)

12 Months Ended

Dec. 27, 2012

Intangible Assets [Abstract]

Summary Of Intangible Assets



		As of December 29, 2011		Additions (1)		Amortization		Other (2)		As of December 27, 2012
Gross carrying amount	$	295.7	$	17.1	$	-	$	-	$	312.8
Accumulated amortization		(20.8)		-		(11.7)		-		(32.5)
Total intangible assets, net	$	274.9	$	17.1	$	(11.7)	$	-	$	280.3



		As of December 30, 2010		Additions (3)		Amortization		Other (2)		As of December 29, 2011
Gross carrying amount	$	286.0	$	10.4	$	-	$	(0.7)	$	295.7
Accumulated amortization		(10.8)		-		(10.0)		-		(20.8)
Total intangible assets, net	$	275.2	$	10.4	$	(10.0)	$	(0.7)	$	274.9

_________

(1)

During 2012, the Company purchased intangible assets for $7.2 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.

(2)	See Note 8 for further information on integration payments.

(3)

Summary Of Estimated Aggregate Amortization Expense



Year		Amortization
2013	$	12.1
2014		12.1
2015		12.1
2016		12.1
2017		12.1

Accrued Expenses (Tables)

12 Months Ended

Dec. 27, 2012

Accrued Expenses [Abstract]

Schedule Of Accrued Expenses



	As of December 27, 2012		As of December 29, 2011
Make-good reserve	$	1.2	$	2.7
Accrued interest		12.9		9.5
Deferred rent		2.8		2.9
Other accrued expenses		1.6		1.4
Total accrued expenses	$	18.5	$	16.5

Income Taxes (Tables)

12 Months Ended

Dec. 27, 2012

Income Taxes [Abstract]

Schedule Of Components Of Income Tax Expense



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Current:
Federal	$	(6.6)	$	6.2	$	6.0
State		(0.2)		0.7		0.7
Total current income tax (benefit)/expense	$	(6.8)	$	6.9	$	6.7
Deferred:
Federal	$	28.8	$	9.7	$	9.1
State		4.8		1.3		1.2
Total deferred income tax expense	$	33.6	$	11.0	$	10.3
Valuation allowance		(0.1)		1.5		(0.2)
Total income tax provision on Consolidated Statements of Income	$	26.7	$	19.4	$	16.8
Income (benefit) tax on Other Comprehensive Income	$	(6.7)	$	0.3	$	(2.0)

Schedule Of The Reconciliation Of Provision For Income Taxes



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
Provision calculated at federal statutory income tax rate:
Income before income taxes	$	32.2	$	42.0	$	44.0
Less: Noncontrolling interests		(18.2)		(24.2)		(28.0)
Income attributable to NCM, Inc.		14.0		17.8		16.0
Out of period correction to enacted state rate		9.6		-		-
Current year change to enacted state rate		1.4		-		-
State and local income taxes, net of federal benefit		1.1		1.5		1.4
Change in valuation allowance		(0.1)		1.5		(0.2)
Other		0.7		(1.4)		(0.4)
Total income tax provision	$	26.7	$	19.4	$	16.8

Schedule Of Components Of Deferred Tax Assets And Liabilities



	Years Ended
	December 27, 2012		December 29, 2011
Deferred tax assets:
Investment in consolidated subsidiary NCM LLC (1)(2)(4)	$	252.0	$	284.4
Stock based compensation		9.2		9.0
Derivative instruments		4.1		16.4
Other		7.2		2.2
Total deferred tax assets		272.5		312.0
Valuation allowance		(3.3)		(3.2)
Total deferred tax assets, net of valuation allowance	$	269.2	$	308.8

Deferred tax liabilities:
Discount on liability for income taxes payable to founding members under tax sharing agreement (3)(4)	$	51.3	$	53.8
Depreciation and amortization		3.8		3.2
Derivative instruments		4.2		-
Other		0.2		0.1
Total deferred tax liabilities	$	59.5	$	57.1

(1)

(2)

(3)

(4)

Related-Party Transactions (Tables)

12 Months Ended

Dec. 27, 2012

Schedule Of Mandatory Distributions To Members



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
AMC	$	23.1	$	25.3	$	28.8
Cinemark		24.2		25.5		24.0
Regal		29.5		32.2		32.3
NCM, Inc.		72.8		78.7		71.0
Total	$	149.6	$	161.7	$	156.1

Schedule Of Amounts Due To Founding Members

Amounts due to founding members as of December 27, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.6	$	0.9	$	2.1
Cost and other reimbursement		(1.1)		(0.7)		(1.4)		(3.2)
Distributions payable		6.3		6.6		8.0		20.9
Total	$	5.8	$	6.5	$	7.5	$	19.8

Amounts due to founding members as of December 29, 2011 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Schedule Of Related Party Transactions



	Years Ended
Included in the Consolidated Statements of Income:	December 27, 2012		December 29, 2011		December 30, 2010
Revenues:
Beverage concessionaire revenue (included in advertising revenue) (1)	$	39.7	$	38.0	$	37.2
Advertising inventory revenue (included in advertising revenue) (2)		0.2		0.2		1.3
Operating expenses:
Theatre access fee (3)		64.5		55.4		52.6
Revenue share from Fathom Events (included in Fathom Events operating costs) (4)		5.5		8.3		7.3
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.4		1.0		1.3
Purchase of movie tickets and concession products (included in selling and marketing costs) (5)		1.1		1.1		1.2

(1)

(2)	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card.

(3)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.

(4)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.



	Years Ended
Included in the Consolidated Balance Sheets:	December 27, 2012		December 29, 2011
Long-term payable to founding members under tax sharing agreement (1)	$	137.5	$	153.6
Current payable to founding members under tax sharing agreement (1)		19.6		21.6
Integration payments (included in Intangible assets) (2)		-		0.7

(1)	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year. See Note 6 – Income Taxes for information related to the tax sharing agreement.

(2)

Related Party Affiliates [Member]

Schedule Of Related Party Transactions

The following is a summary of advertising operating costs in the Consolidated Statements of Income between the Company and its related party affiliates (in millions):



	Years Ended
Related Party Affiliate	December 27, 2012		December 29, 2011		December 30, 2010
Starplex (1)	$	3.2	$	2.9	$	-
Showplex (2)		0.4		0.2		-
Other (3)		0.6		0.3		0.1
Total	$	4.2	$	3.4	$	0.1

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Consolidated Balance Sheets (in millions):



Related Party Affiliate	As of December 27, 2012		As of December 29, 2011
Starplex (1)	$	0.7	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	0.9	$	0.9

(1)	The Company entered into a network affiliate agreement in 2009 with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark.

(2)	The Company entered into a digital content agreement and a Fathom agreement in 2011with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors.

(3)	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas,

Corp., an affiliate of one of NCM, Inc.’s directors.

Tabular disclosure of incentive payments in cash or stock or units paid during the accounting period to managing members or general partners of a limited liability corporation or limited partnership, as governed by the operating or partnership agreement. Disclosure may include identification of recipient, payments made, minimum distribution level, date payments are received, distributions per unit and per year, subsequent distribution amount and date.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 72
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163672-159010

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 103
-URI http://asc.fasb.org/extlink&oid=6926531&loc=SL5199526-159011

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 73
-URI http://asc.fasb.org/extlink&oid=6926462&loc=SL5163674-159010

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 9
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 2
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Schedule Of Outstanding Debt

Borrowings (Tables)

12 Months Ended

Dec. 27, 2012

Borrowings [Abstract]



	Outstanding Balance as of
Borrowings ($ in millions)	December 27, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolving Credit Facility	$	14.0	$	44.0	November 26, 2017	(a)	(b)
Term Loan		265.0		550.0	November 26, 2019		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	879.0	$	794.0

(a) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolving credit facility and term loan are described below.

Schedule Of Annual Maturities On Credit Facility And Senior Notes



Year		Amount
2013	$	-
2014		14.0
2015		-
2016		-
2017		-
Thereafter		865.0
Total	$	879.0

Share-Based Compensation (Tables)

12 Months Ended

Dec. 27, 2012

Share-Based Compensation [Abstract]

Summary Of Valuation Assumptions



	Years Ended
	December 27, 2012	December 29, 2011	December 30, 2010
Expected term (in years)	6.0	6.0	6.0
Risk free interest rate	.8%-1.1%	1.2%-2.4%	1.4%-3.8%
Expected volatility	53.2%-54.6%	30.0%-53.6%	39.0%
Dividend yield	5.5%	3.8% to 4.0%	3.8% to 4.0%

Summary Of Equity Incentive Plan Activity



	Options		Weighted Average Exercise Price	Weighted Average Remaining Contractual Life (in years)		Aggregate Intrinsic Value (in millions)
Outstanding at December 29, 2011	4,837,572	$	16.25
Granted	562,623		13.28
Exercised	(241,939)		9.31
Forfeited	(173,233)		19.64
Expired	(71)		17.46
Outstanding at December 27, 2012	4,984,952	$	16.13	7.6	$	3.6
Exercisable at December 27, 2012	3,083,131	$	16.09	7.2	$	2.8
Vested and Expected to Vest at December 27, 2012	4,965,564	$	16.14	7.6	$	3.5

Summary Of Stock Options By Exercise Price



	Options Outstanding						Options Exercisable
Range of Exercise Price	Number Outstanding as of December 27, 2012		Weighted Average Remaining Life (in years)		Weighted Average Exercise Price		Number Exercisable as of December 27, 2012		Weighted Average Exercise Price
$5.35-$13.55		1,165,240		7.5	$	11.09		604,908	$	9.44
$13.56-$16.66		1,114,470		8.3		16.01		916,694		16.23
$16.67–$16.97		915,650		7.1		16.97		605,895		16.97
$16.98-$18.38		1,237,326		8.1		18.28		487,744		18.23
$18.39–$26.76		552,266		6.3		20.80		467,890		21.00
		4,984,952		7.6	$	16.13		3,083,131	$	16.09

Schedule Of Non-Vested Stock



	Number of Restricted Shares		Weighted Average Grant-Date Fair Value
Non-vested as of December 29, 2011	1,285,508	$	16.92
Granted	911,491		13.23
Exercised/released	(454,850)		15.72
Forfeited	(35,021)		16.02
Non-vested as of December 27, 2012	1,707,128	$	15.30

Commitments And Contingencies (Tables)

12 Months Ended

Dec. 27, 2012

Commitments And Contingencies [Abstract]

Schedule Of Minimum Lease Payments Under Noncancelable Operating Leases



Year		Minimum Lease Payments
2013	$	2.5
2014		2.5
2015		2.5
2016		2.6
2017		2.0
Thereafter		5.9
Total	$	18.0

Fair Value Measurements (Tables)

12 Months Ended

Dec. 27, 2012

Fair Value Measurements [Abstract]

Estimated Fair Values Of Company's Financial Instruments



	As of December 27, 2012				As of December 29, 2011
	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	265.0	$	265.8	$	550.0	$	530.6
Senior Unsecured Notes		200.0		222.0		200.0		198.4
Senior Secured Notes		400.0		425.5		-		-

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities



			Fair Value Measurements at Reporting Date Using
	As of December 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	50.2	$	6.2	$	44.0	$	-
Short-term marketable securities (2)		34.2		3.0		31.2		-
Total assets	$	84.4	$	9.2	$	75.2	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)	Cash Equivalents— The Company’s cash equivalents are primarily commercial paper investments and are carried at estimated fair value. They are valued based on Level 1 inputs whereby a readily determinable market value exists for the specific asset..

(2)

(3)

Schedule Of Marketable Securities



	As of December 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds		3.0		3.0	0.7
Short-term commercial paper:
Financial		25.1		25.1	0.2
Industrial		5.1		5.1	0.3
Municipal		1.0		1.0	-
Total marketable securities	$	34.2	$	34.2



	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

Tabular disclosure of available-for-sale securities which includes, but is not limited to, changes in the cost basis and fair value, fair value and gross unrealized gain (loss), fair values by type of security, contractual maturity and classification, amortized cost basis, contracts to acquire securities to be accounted for as available-for-sale, debt maturities, transfers to trading, change in net unrealized holding gain (loss) net of tax, continuous unrealized loss position fair value, aggregate losses qualitative disclosures, other than temporary impairment (OTTI) losses or other disclosures related to available for sale securities.

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Tabular disclosure of the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments, assets, and liabilities. Such certain disclosures about the financial instruments, assets, and liabilities include: (1) the fair value of the required items together with their carrying amounts (as appropriate) and (2) the methodology and assumptions used in developing such estimates of fair value.

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Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities (Tables)

12 Months Ended

Dec. 27, 2012

Schedule Of Estimated Fair Value Of Derivative Instruments



		Fair Value of Derivative Liability as of
	Balance Sheet Location	December 27, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	-	$	18.0
Interest rate swap agreements	Other Liabilities		-		35.1

Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		-		6.0
Interest rate swap agreements	Other Liabilities		-		11.7
Total derivatives		$	-	$	70.8

Schedule Of The Effect Of Derivatives On The Financial Statements



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)						Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Years Ended						Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010		December 27, 2012		December 29, 2011		December 30, 2010
Interest Rate Swaps	$	26.0	$	(18.1)	$	(30.3)	$	(9.1)	$	(19.5)	$	(19.4)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Years Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	December 27, 2012		December 29, 2011		December 30, 2010
Realized loss on derivative instruments	Interest on borrowings	$	(5.1)	$	(6.5)	$	(6.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		3.0		-		(4.0)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(4.0)		(1.3)		(1.3)
Total		$	(6.1)	$	(7.8)	$	(11.5)

Tabular disclosure of the location and amount of gains and losses reported in the statement of financial performance, or when applicable, the statement of financial position. For example, (a) gains and losses recognized in the income statement on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges and (b) gains and losses initially recognized in other comprehensive income on derivative instruments designated and qualifying as cash flow hedges.

Schedule Of Segment Operating Income

Segment Reporting (Tables)

12 Months Ended

Dec. 27, 2012

Segment Reporting [Abstract]



	Year Ended December 27, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	409.5	$	39.3	$	-	$	448.8
Operating costs		95.8		29.0		19.8		144.6
Selling and marketing costs		53.9		4.2		2.4		60.5
Administrative and other costs		2.6		0.8		28.1		31.5
Depreciation and amortization		-		-		20.4		20.4
Interest and other costs		-		-		99.8		99.8
Income before income taxes	$	257.2	$	5.3	$	(170.5)	$	92.0



	Year Ended December 29, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	386.2	$	49.2	$	-	$	435.4
Operating costs		80.0		34.1		18.6		132.7
Selling and marketing costs		49.2		7.9		2.7		59.8
Administrative and other costs		2.6		0.8		27.0		30.4
Depreciation and amortization		-		-		18.8		18.8
Interest and other costs		-		-		73.7		73.7
Income before income taxes	$	254.4	$	6.4	$	(140.8)	$	120.0



	Year Ended December 30, 2010 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	379.5	$	48.0	$	-	$	427.5
Operating costs		74.3		32.4		20.0		126.7
Selling and marketing costs		46.5		8.1		3.3		57.9
Administrative and other costs		3.2		0.8		30.5		34.5
Depreciation and amortization		-		-		17.8		17.8
Interest and other costs		-		-		64.0		64.0
Income before income taxes	$	255.5	$	6.7	$	(135.6)	$	126.6

Summary Of Revenue By Category



	Years Ended
	December 27, 2012		December 29, 2011		December 30, 2010
National advertising revenue	$	288.7	$	267.6	$	272.0
Local advertising revenue		81.1		80.6		70.3
Founding member advertising revenue from beverage concessionaire agreements		39.7		38.0		37.2
Fathom Consumer revenue		34.2		35.0		31.5
Fathom Business revenue		5.1		14.2		16.5
Total revenue	$	448.8	$	435.4	$	427.5

Valuation And Qualifying Accounts (Tables)

12 Months Ended

Dec. 27, 2012

Valuation And Qualifying Accounts [Abstract]

Schedule Of Valuation And Qualifying Accounts



		Years Ended
		December 27, 2012		December 29, 2011		December 30, 2010
ALLOWANCE FOR DOUBTFUL ACCOUNTS:
Balance at beginning of period	$	4.3	$	3.7	$	3.6
Provision for bad debt		1.2		2.1		2.3
Write-offs, net		(1.0)		(1.5)		(2.2)
Balance at end of period	$	4.5	$	4.3	$	3.7

VALUATION ALLOWANCE ON DEFERRED TAX ASSETS:
Balance at beginning of period	$	3.2	$	1.7	$	1.9
Valuation allowance recorded		-		1.5		-
Adjustment		0.1		-		(0.2)
Balance at end of period	$	3.3	$	3.2	$	1.7

Quarterly Financial Data (Tables)

12 Months Ended

Dec. 27, 2012

Quarterly Financial Data [Abstract]

Schedule Of Quarterly Financial Data


2012		First Quarter		Second Quarter		Third Quarter		Fourth Quarter
Revenues	$	79.1	$	110.1	$	143.7	$	115.9
Operating expenses		62.1		64.8		65.6		64.5
Operating income		17.0		45.3		78.1		51.4
Consolidated net income (2)(3)		0.7		(0.9)		49.0		16.5
Net income (loss) attributable to NCM, Inc. (2)(3)		(0.9)		(1.9)		16.7		(0.5)
Earnings (loss) per NCM, Inc. share, basic (2)(3)		(0.02)		(0.03)		0.31		(0.01)
Earnings (loss) per NCM, Inc. share, diluted (1)(2)(3)		(0.02)		(0.03)		0.30		(0.01)



2011		First Quarter		Second Quarter		Third Quarter		Fourth Quarter
Revenues	$	70.8	$	114.0	$	136.0	$	114.6
Operating expenses		55.8		63.8		62.0		60.1
Operating income		15.0		50.2		74.0		54.5
Consolidated net income		1.6		28.3		45.9		24.8
Net income (loss) attributable to NCM, Inc.		(1.0)		9.0		16.8		6.7
Earnings (loss) per NCM, Inc. share, basic		(0.02)		0.17		0.31		0.12
Earnings (loss) per NCM, Inc. share, diluted (1)		(0.02)		0.16		0.31		0.12

___________

(1)	Earnings per share in each quarter is computed using the weighted-average number of common shares outstanding during that quarter while earnings per share for the full year is computed using the weighted average number of common shares outstanding during the year.

(2)	During the second quarter, the Company recorded a loss of approximately $26.7 million related to partial swap terminations. See Note 14- Derivative Instruments and Hedging Activities.

(3)	During the fourth quarter, the Company recorded adjustments to the measurement of the deferred tax assets and the long-term payable to the founding member liability’s expected net realized tax benefit. The net amount of these adjustments was $6.2 million. See Note 6- Income Taxes.

Basis Of Presentation And Summary Of Significant Accounting Policies (Narrative) (Details) $ in Millions	12 Months Ended
	Dec. 27, 2012 USD ($) item shares	Dec. 29, 2011 USD ($) item	Dec. 30, 2010 USD ($)	Dec. 31, 2009 USD ($)
Accounting Policies [Line Items]
Membership units exchangeable into common stock ratio \| item	1
Revenue from barter transactions	$ 3.0	$ 1.6	$ 1.5
Expenses from barter transactions	1.3	$ 1.1	1.1
Number of advertising agency groups through which the Company sources national advertising \| item		1
National advertising revenue of outstanding gross receivable, percentage		15.00%
Net book value	25.7	$ 24.6
Depreciation expense	8.7	8.8	11.4
Research and development expense	0.8	0.9	1.2
Adjustments to interest rate swaps	6.7	17.3	17.5
Deferred financing costs	18.3	12.6	7.3	$ 9.2
Cost method investments	$ 0.8	0.2
Number of types of share-based compensation awards \| item	2
NCM, LLC. [Member]
Accounting Policies [Line Items]
Common membership units outstanding \| shares	112,017,835
NCM Inc. [Member]
Accounting Policies [Line Items]
Common membership units outstanding \| shares	54,486,259
Percentage of common membership units outstanding	48.60%
Regal [Member]
Accounting Policies [Line Items]
Common membership units outstanding \| shares	22,113,150
Percentage of common membership units outstanding	19.70%
Cinemark [Member]
Accounting Policies [Line Items]
Common membership units outstanding \| shares	18,094,644
Percentage of common membership units outstanding	16.20%
AMC [Member]
Accounting Policies [Line Items]
Common membership units outstanding \| shares	17,323,782
Percentage of common membership units outstanding	15.50%
Software And Development Costs [Member]
Accounting Policies [Line Items]
Net book value	$ 10.4	9.3
Depreciation expense	$ 4.1	$ 4.8	$ 6.5
Software And Development Costs [Member] \| Minimum [Member]
Accounting Policies [Line Items]
Estimated useful life	3 years
Software And Development Costs [Member] \| Maximum [Member]
Accounting Policies [Line Items]
Estimated useful life	5 years

Basis Of Presentation And Summary Of Significant Accounting Policies (Schedule Of Receivables) (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Accounts, Notes, Loans and Financing Receivable [Line Items]
Other	$ 1.2	$ 4.5
Less allowance for doubtful accounts	(4.5)	(4.3)
Total	98.5	98.6
Trade Accounts Receivable [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Receivables	$ 101.8	$ 98.4

Basis Of Presentation And Summary Of Significant Accounting Policies (Schedule Of Useful Lives) (Details)	12 Months Ended
	Dec. 27, 2012
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life description	Lesser of lease term or asset life
Minimum [Member] \| Equipment [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	4 years
Minimum [Member] \| Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	3 years
Maximum [Member] \| Equipment [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	10 years
Maximum [Member] \| Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Estimated useful life	5 years

Basis Of Presentation And Summary Of Significant Accounting Policies (Changes In Debt Issuance Costs) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Basis Of Presentation And Summary Of Significant Accounting Policies [Abstract]
Beginning Balance	$ 12.6	$ 7.3	$ 9.2
Debt issuance payments	14.0	9.1
Amortization of debt issuance costs	(2.4)	(2.3)	(1.9)
Write-off of debt issuance costs	(5.9)	(1.5)
Ending Balance	$ 18.3	$ 12.6	$ 7.3

Basis Of Presentation And Summary Of Significant Accounting Policies (Changes In Equity) (Details) - USD ($)
$ in Millions

3 Months Ended

12 Months Ended

Dec. 27, 2012

^[1],[2]

Sep. 27, 2012

^[1],[2]

Jun. 28, 2012

^[1],[2]

Mar. 29, 2012

^[1],[2]

Dec. 29, 2011

Sep. 29, 2011

Jun. 30, 2011

Mar. 31, 2011

Dec. 27, 2012

Dec. 29, 2011

Dec. 30, 2010

Net income (loss) attributable to NCM, Inc.

$ (0.5)

$ 16.7

$ (1.9)

$ (0.9)

$ 6.7

$ 16.8

$ 9.0

$ (1.0)

$ 13.4

$ 31.5

$ 29.2

Subsidiary equity issued/returned for purchase of intangible asset

10.1

(5.5)

151.3

Income tax and other impacts of subsidiary ownership changes

2.9

(11.7)

24.9

NCM, Inc. investment in subsidiary

(174.9)

Issuance of shares, value

174.6

Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests

20.2

15.1

130.4

Additional Paid In Capital (Deficit) [Member]

Subsidiary equity issued/returned for purchase of intangible asset

4.9

(2.7)

58.9

Income tax and other impacts of subsidiary ownership changes

$ 1.9

$ (13.7)

42.6

NCM, Inc. investment in subsidiary

(174.9)

Issuance of shares, value

$ 174.5

[1]	During the fourth quarter, the Company recorded adjustments to the measurement of the deferred tax assets and the long-term payable to the founding member liability’s expected net realized tax benefit. The net amount of these adjustments was $6.2 million. See Note 6- Income Taxes.
[2]	During the second quarter, the Company recorded a loss of approximately $26.7 million related to partial swap terminations. See Note 14- Derivative Instruments and Hedging Activities.

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Net Income
-URI http://asc.fasb.org/extlink&oid=6518256

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 230
-SubTopic 10
-Section 45
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.18)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.22)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Other Comprehensive Income
-URI http://asc.fasb.org/extlink&oid=6519514

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e565-108580

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 130
-Paragraph 10, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph A7
-Appendix A

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 87-21
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 19
-Article 5

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 38
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 95
-Paragraph 28, 29, 30
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 20
-Article 9

Earnings Per Share (Narrative) (Details) - shares	12 Months Ended
Earnings Per Share (Narrative) (Details) - shares	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Stock Options And Non-Vested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	76,956	68,087	179,427
Common Units [Member] \| NCM, LLC. [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	57,393,735	56,948,238	60,720,784

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Antidilution
-URI http://asc.fasb.org/extlink&oid=6505113

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Diluted Earnings Per Share
-URI http://asc.fasb.org/extlink&oid=6510752

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Contingent Stock Agreement
-URI http://asc.fasb.org/extlink&oid=6508534

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph c
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 13, 14
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Net income attributable to NCM, Inc. (in millions)

Earnings Per Share (Schedule Of Earnings Per Share, Basic And Diluted) (Details) - USD ($)
$ / shares in Units, $ in Millions

3 Months Ended

12 Months Ended

Dec. 27, 2012

^[1],[2]

Sep. 27, 2012

^[1],[2]

Jun. 28, 2012

^[1],[2]

Mar. 29, 2012

^[1],[2]

Dec. 29, 2011

Sep. 29, 2011

Jun. 30, 2011

Mar. 31, 2011

Dec. 27, 2012

Dec. 29, 2011

Dec. 30, 2010

Earnings Per Share [Abstract]

$ (0.5)

$ 16.7

$ (1.9)

$ (0.9)

$ 6.7

$ 16.8

$ 9.0

$ (1.0)

$ 13.4

$ 31.5

$ 29.2

Basic

54,377,135

53,864,243

46,369,411

Add: Dilutive effect of stock options and restricted stock

649,636

770,454

590,581

Diluted

55,026,771

54,634,697

46,959,992

Basic

$ (0.01)

$ 0.31

$ (0.03)

$ (0.02)

$ 0.12

$ 0.31

$ 0.17

$ (0.02)

$ 0.25

$ 0.58

$ 0.63

Diluted

$ (0.01)

^[3]

$ 0.30

^[3]

$ (0.03)

^[3]

$ (0.02)

^[3]

$ 0.12

^[3]

$ 0.31

^[3]

$ 0.16

^[3]

$ (0.02)

^[3]

$ 0.24

$ 0.58

$ 0.62

[1]	During the fourth quarter, the Company recorded adjustments to the measurement of the deferred tax assets and the long-term payable to the founding member liability’s expected net realized tax benefit. The net amount of these adjustments was $6.2 million. See Note 6- Income Taxes.
[2]	During the second quarter, the Company recorded a loss of approximately $26.7 million related to partial swap terminations. See Note 14- Derivative Instruments and Hedging Activities.
[3]	Earnings per share in each quarter is computed using the weighted-average number of common shares outstanding during that quarter while earnings per share for the full year is computed using the weighted average number of common shares outstanding during the year.

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.21)
-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 55
-Paragraph 52
-URI http://asc.fasb.org/extlink&oid=16381557&loc=d3e4984-109258

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1252-109256

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 942
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.9-04.23)
-URI http://asc.fasb.org/extlink&oid=6879574&loc=d3e536633-122882

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 18
-Article 7

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 36, 37, 38
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 20
-Article 5

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 21
-Article 9

The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period.

Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
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-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
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-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1448-109256

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Weighted-Average Number of Common Shares Outstanding
-URI http://asc.fasb.org/extlink&oid=6528421

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 8
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Property And Equipment (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Property And Equipment [Abstract]
Depreciation expense	$ 8.7	$ 8.8	$ 11.4

Property And Equipment (Summary Of Property And Equipment) (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Property, Plant and Equipment [Line Items]
Less accumulated depreciation	$ (63.1)	$ (54.8)
Subtotal	24.6	22.3
Construction in Progress	1.1	2.3
Total property and equipment	25.7	24.6
Equipment, Computer Hardware And Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	84.3	73.7
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 3.4	$ 3.4

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

Gross carrying amount, beginning balance

Intangible Assets (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Intangible assets, net of accumulated amortization	$ 280.3	$ 274.9	$ 275.2
Amortization expense	11.7	10.0	$ 6.4
Founding Members [Member]
Intangible assets, net of accumulated amortization	$ 258.7	$ 259.4
Weighted average remaining life	23 years 7 months 6 days	25 years 2 months 12 days
Network Affiliates [Member]
Intangible assets, net of accumulated amortization	$ 21.6	$ 15.5
Weighted average remaining life	19 years 8 months 12 days	19 years 2 months 12 days

Intangible Assets (Summary Of Intagible Assets) (Details) - USD ($)
$ in Millions

3 Months Ended

12 Months Ended

Mar. 29, 2012

Mar. 31, 2011

Dec. 27, 2012

Dec. 29, 2011

Dec. 30, 2010

$ 295.7

$ 286.0

$ 295.7

$ 286.0

Accumulated amortization, beginning balance

(20.8)

(10.8)

(20.8)

(10.8)

Total intangible assets, net, beginning balance

$ 274.9

275.2

274.9

275.2

Additions

17.1

^[1]

10.4

^[2]

Amortization

(11.7)

(10.0)

$ (6.4)

Other

^[3]

(0.7)

Gross carrying amount, ending balance

312.8

295.7

286.0

Accumulated amortization, ending balance

(32.5)

(20.8)

(10.8)

Total intangible assets, net, ending balance

280.3

274.9

$ 275.2

NCM, LLC. [Member]

Additions

$ 7.2

$ 15.9

Common membership units issued

651,612

Increase/decrease in intangible assets, net

$ 9.9

$ (5.5)

Common membership units retained

16,727

Common membership units returned

322,751

NCM, LLC. [Member] | Founding Member Payment Election [Member]

Increase/decrease in intangible assets, net

$ 0.2

[1]	During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012 as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012.
[2]	During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC. This results in an adjustment to the previously issued common membership units issued in exchange for the rights to exclusive access in accordance with the ESA, to net new theatre screens and attendees added by the founding members to NCM LLC’s network. As a result, NCM LLC recorded a reduction to the intangible asset at fair value of the common membership units of $5.5 million. During 2011, the Company purchased intangible assets for $15.9 million associated with network affiliate agreements. The assets will be amortized over the term of the respective agreements.
[3]	See Note 8 for further information on integration payments.

Intangible Assets (Summary Of Estimated Aggregate Amortization Expense) (Details) $ in Millions	Dec. 27, 2012 USD ($)
Intangible Assets [Abstract]
2013	$ 12.1
2014	12.1
2015	12.1
2016	12.1
2017	$ 12.1

Accrued Expenses (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Accrued Expenses [Abstract]
Make-good reserve	$ 1.2	$ 2.7
Accrued interest	12.9	9.5
Deferred rent	2.8	2.9
Other accrued expenses	1.6	1.4
Total accrued expenses	$ 18.5	$ 16.5

Carrying value as of the balance sheet date of obligations incurred through that date and payable for contractual rent under lease arrangements. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Carrying value as of the balance sheet date of [accrued] interest payable on all forms of debt, including trade payables, that has been incurred and is unpaid. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Carrying value as of the balance sheet date of obligations incurred through that date and payable arising from transactions not otherwise specified in the taxonomy. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Investment in consolidated subsidiary NCM LLC

Income Taxes (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
Income Taxes (Narrative) (Details) - USD ($) $ in Millions	Dec. 26, 2013	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
U.S. federal statutory rate		35.00%
Long-term payable to founding members under tax sharing agreement		$ 137.5	$ 153.6
Payments to affiliates for tax sharing agreement		18.2	18.0	$ 16.7
Valuation allowance		3.3	3.2
2008 Tax Year [Member]
Payments to affiliates for tax sharing agreement				2.7
2009 Tax Year [Member]
Payments to affiliates for tax sharing agreement			0.9	$ 14.0
2010 Tax Year [Member]
Payments to affiliates for tax sharing agreement		0.9	$ 17.1
2011 Tax Year [Member]
Payments to affiliates for tax sharing agreement		$ 17.3
2011 Tax Year [Member] \| Forecast [Member]
Payments to affiliates for tax sharing agreement	$ 0.9
2012 Tax Year [Member] \| Forecast [Member]
Payments to affiliates for tax sharing agreement	$ 18.7

Income Taxes (Schedule Of Components Of Income Tax Expense) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Income Taxes [Abstract]
Current Federal	$ (6.6)	$ 6.2	$ 6.0
Current State	(0.2)	0.7	0.7
Total current income tax (benefit)/expense	(6.8)	6.9	6.7
Deferred Federal	28.8	9.7	9.1
Deferred State	4.8	1.3	1.2
Total deferred income tax expense	33.6	11.0	10.3
Valuation allowance	(0.1)	1.5	(0.2)
Total income tax provisions	26.7	19.4	16.8
Income (benefit) tax on Other Comprehensive Income	$ (6.7)	$ 0.3	$ (2.0)

Income Taxes (Schedule Of The Reconciliation Of Provision For Income Taxes) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Income Taxes [Abstract]
Income before income taxes	$ 32.2	$ 42.0	$ 44.0
Less: Noncontrolling interests	(18.2)	(24.2)	(28.0)
Income attributable to NCM, Inc.	14.0	17.8	16.0
Out of period correction to enacted state rate	9.6
Current year change to enacted state rate	1.4
State and local income taxes, net of federal benefit	1.1	1.5	1.4
Change in valuation allowance	(0.1)	1.5	(0.2)
Other	0.7	(1.4)	(0.4)
Total income tax provisions	$ 26.7	$ 19.4	$ 16.8

Income Taxes (Schedule Of Components Of Deferred Tax Assets And Liabilities) (Details) - USD ($)
$ in Millions

12 Months Ended

Dec. 27, 2012

Dec. 29, 2011

^[1],[2],[3]

$ 252.0

$ 284.4

Stock based compensation

9.2

9.0

Derivative instruments

4.1

16.4

Other

7.2

2.2

Total deferred tax assets

272.5

312.0

Valuation allowance

(3.3)

(3.2)

Total deferred tax assets, net of valuation allowance

269.2

308.8

Discount on liability for income taxes payable to founding members under tax sharing agreement

^[1],[4]

51.3

53.8

Depreciation and amortization

3.8

3.2

Derivative instruments

4.2

Other

0.2

0.1

Total deferred tax liabilities

$ 59.5

57.1

Useful life of intangible asset, tax basis

15 years

Accretion of interest on discounted payable

$ 10.0

15.1

Deferred tax asset, noncurrent

264.3

305.3

Deferred tax liability, current

0.2

0.1

Deferred tax liability, noncurrent

$ 59.3

$ 57.0

Percent of cash savings upon realization of amortization and other deductions specified under the TRA

90.00%

Decrease in deferred tax asset

$ 22.7

Out of period adjustment

5.3

Adjustment to deferred tax expense

9.6

Decrease in TRA interest expense

$ 4.3

30-Year Intangible Asset [Member]

Useful life of intangible asset, tax basis

30 years

Decrease in long-term payable to founding members

$ 17.9

[1]	During 2012, NCM, Inc. corrected errors in the blended state tax rate used to measure the net deferred tax asset “Excess of tax basis over book basis - investment in consolidated subsidiary NCM LLC “. As a result of the correction to the deferred tax asset, the long-term payable to founding members’ liability was also corrected. This is the discounted amount which is payable back to the Founding Members under the TRA and represents 90% of the cash savings to NCM, Inc. from federal, state and local jurisdictions upon realization of amortization and other deductions specified under the TRA. As a result of these out-of-period adjustments, the Company recorded a decrease of $22.7 million to its deferred tax asset for its ownership interest in NCM LLC to reflect the tax effected difference between the tax basis and the book basis of these assets. In addition, the Company recorded a decrease of $17.9 million in its long-term payable to founding members. The impact of these adjustments was a total out of period income statement impact of $5.3 million which consisted of an adjustment to deferred tax expense of $9.6 million offset by a reduction of TRA interest expense of $4.3 million.
[2]	For federal income tax purposes, an amortizable intangible asset was created on the tax-basis balance sheet of NCM LLC as a result of the founding members agreeing to modify NCM LLC’s payment obligations under the ESAs and as a result of the common unit adjustments, which are further described in Note 4 - Intangible Assets. The tax effect of NCM, Inc.’s share of the intangible asset is amortized over the remainder of the 30-year life for federal income tax purposes. Additionally, units issued under the Common Unit Adjustment (“CUA”) and subsequent payments to the founding members under the tax receivable agreement, create additional layers of tax basis amortized over the remaining period of the ESA. The ESA deferred tax asset was adjusted to reflect the changes in ownership that occurred during the year due to the common unit adjustments.
[3]	NCM LLC made an election under Internal Revenue code (“IRC”) §754 of the Internal Revenue Code to step-up the Company’s outside basis in its share of NCM LLC’s inside basis of assets under IRC §743(b) resulting in a deferred tax asset for the Company’s acquired share of NCM LLC’s assets. The majority of this deferred tax asset is attributable to intangible assets that are amortized over the remainder of the 15-year period for federal income tax purposes and accounted for as distributions under U.S. generally accepted accounting principles. The Company recorded additional step-up in tax basis as a result of subsequent payments made by NCM, Inc. to the founding members under the tax receivable agreement resulting from amortization of the IRC §743(b) adjustment.
[4]	NCM, Inc. recorded a long-term payable to founding members related to the tax receivable agreement, which is recorded at its present value. The discount on this liability is a temporary difference that resulted in a deferred tax liability. The Company recorded accretion of interest on the discounted payable of $10.0 million and $15.1 million for the year ended December 27, 2012 and December 29, 2011, respectively.

Capital Stock (Details) - $ / shares	Dec. 27, 2012	Dec. 29, 2011
Capital Stock [Abstract]
Common stock, shares authorized	175,000,000	175,000,000
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares issued	54,486,259	53,934,605
Common stock, shares outstanding	54,486,259	53,934,605
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Shares reserved for future issuance under incentive plan	1,851,975

Related-Party Transactions (Narrative) (Details) - USD ($)
$ in Millions

12 Months Ended

Dec. 27, 2012

Dec. 29, 2011

Dec. 30, 2010

Advertising operating costs, related party affiliates

$ 4.2

$ 3.4

$ 0.1

Accounts payable, related parties

0.9

Cash payment due to founding members/managing member

20.9

Showplex [Member]

Advertising operating costs, related party affiliates

^[1]

0.4

0.2

Accounts payable, related parties

^[1]

0.1

Starplex [Member]

Advertising operating costs, related party affiliates

^[2]

3.2

2.9

Accounts payable, related parties

^[2]

$ 0.7

[1]	The Company entered into a digital content agreement and a Fathom agreement in 2011with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors.
[2]	The Company entered into a network affiliate agreement in 2009 with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark.

Amount for accounts payable to related parties.

Carrying amount as of the balance sheet date of obligations due all related parties.

Fathom Events operating costs (including amounts to founding members)

Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members And Managing Member) (Details)
$ in Millions

12 Months Ended

Dec. 27, 2012

USD ($)

Dec. 29, 2011

USD ($)

Dec. 30, 2010

USD ($)

Advertising revenue

$ 409.5

$ 386.2

$ 379.5

Theatre access fee

64.5

55.4

52.6

29.0

34.1

32.4

Selling and marketing costs

$ 60.5

$ 59.8

$ 57.9

On-screen advertising time purchased, in seconds | s

On-screen advertising time to satisfy agreement obligations | s

Long-term payable to founding members under tax sharing agreement

$ 137.5

$ 153.6

Current payable to founding members under tax sharing agreement

19.6

21.6

Integration payments (Included in Intangible assets)

280.3

274.9

$ 275.2

18.2

18.0

16.7

Long-term payable to founding members under tax sharing agreement

Theatre access fee

^[1]

64.5

55.4

$ 52.6

^[2]

137.5

153.6

Current payable to founding members under tax sharing agreement

^[2]

19.6

21.6

Integration payments (Included in Intangible assets)

258.7

$ 259.4

On-screen advertising time which founding members have right to purchase, in seconds | s

$ 18.2

Maximum [Member]

Beverage Concessionaire [Member] | Founding Members [Member]

Advertising revenue

^[3]

$ 39.7

$ 38.0

$ 37.2

Advertising Inventory [Member] | Founding Members [Member]

Advertising revenue

^[4]

0.2

1.3

Use Of Screens/Theatres For Fathom Events [Member] | Founding Members [Member]

Fathom Events operating costs (including amounts to founding members)

^[5]

5.5

8.3

7.3

Purchase Of Movie Tickets And Concession Products [Member] | Founding Members [Member]

Fathom Events operating costs (including amounts to founding members)

^[6]

0.4

1.0

1.3

Selling and marketing costs

^[6]

1.1

$ 1.2

Integration Payments [Member] | Founding Members [Member]

Integration payments (Included in Intangible assets)

^[7]

0.7

2010 Tax Year [Member]

2010 Tax Year [Member] | Founding Members [Member]

0.9

$ 17.1

0.9

2011 Tax Year [Member]

2011 Tax Year [Member] | Founding Members [Member]

17.3

$ 17.3

[1]	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.
[2]	The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year. See Note 6 - Income Taxes for information related to the tax sharing agreement
[3]	For the years ended December 27, 2012, December 29, 2011 and December 30, 2010, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a specified 30 second equivalent CPM
[4]	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card
[5]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.
[6]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business customers.
[7]	On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions

Related-Party Transactions (Schedule Of Mandatory Distributions To Members) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Related Party Transaction [Line Items]
Cash payments to members	$ 149.6	$ 161.7	$ 156.1
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	23.1	25.3	28.8
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	24.2	25.5	24.0
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	29.5	32.2	32.3
NCM Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 72.8	$ 78.7	$ 71.0

Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues		$ 1.6
Cost and other reimbursement		(1.7)
Distributions payable, net		22.1
Amounts due to founding members	$ 19.8	22.0
Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	2.1
Cost and other reimbursement	(3.2)
Distributions payable, net	20.9
Amounts due to founding members	19.8
AMC [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues		0.5
Cost and other reimbursement		(0.5)
Distributions payable, net		6.7
Amounts due to founding members		6.7
AMC [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6
Cost and other reimbursement	(1.1)
Distributions payable, net	6.3
Amounts due to founding members	5.8
Cinemark [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues		0.5
Cost and other reimbursement		(0.5)
Distributions payable, net		6.8
Amounts due to founding members		6.8
Cinemark [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6
Cost and other reimbursement	(0.7)
Distributions payable, net	6.6
Amounts due to founding members	6.5
Regal [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues		0.6
Cost and other reimbursement		(0.7)
Distributions payable, net		8.6
Amounts due to founding members		$ 8.5
Regal [Member] \| Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.9
Cost and other reimbursement	(1.4)
Distributions payable, net	8.0
Amounts due to founding members	$ 7.5

Carrying amount as of the balance sheet date of obligations due all related parties. For classified balance sheets, represents the current portion of such liabilities (due within one year or within the normal operating cycle if longer).

Advertising operating costs, related party affiliates

Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) - USD ($)
$ in Millions

12 Months Ended

Dec. 27, 2012

Dec. 29, 2011

Dec. 30, 2010

$ 4.2

$ 3.4

$ 0.1

Advertising operating costs, related party affiliates

0.9

Starplex [Member]

^[1]

3.2

2.9

Advertising operating costs, related party affiliates

^[1]

0.7

Showplex [Member]

^[2]

0.4

0.2

Advertising operating costs, related party affiliates

^[2]

0.1

Other [Member]

^[3]

0.6

0.3

$ 0.1

^[3]

$ 0.1

[1]	The Company entered into a network affiliate agreement in 2009 with Starplex Operating L.P. (“Starplex”), an affiliate of Cinemark.
[2]	The Company entered into a digital content agreement and a Fathom agreement in 2011with Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors.
[3]	Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas,Corp., an affiliate of one of NCM, Inc.’s directors.

Amount for accounts payable to related parties.

Borrowings (Narrative) (Details)
$ in Millions

12 Months Ended

Apr. 27, 2012

USD ($)

Dec. 27, 2012

USD ($)

item

Dec. 29, 2011

USD ($)

Dec. 30, 2010

USD ($)

Revolving credit facility termination date

$ 879.0

$ 794.0

Unused line fee, percent

0.50%

Dec. 31, 2014

Portion of revolving credit facility

$ 110.0

Increase in basis points of portion of revolving credit facility

0.75%

Effective interest rate

0.75%

Write-off of net deferred issuance costs

$ 5.9

1.5

Repayments of borrowings

$ 461.0

317.2

$ 152.5

Revolving Credit Facility [Member]

3.1

Amount of credit facility

$ 124.0

$ 14.0

44.0

Amount of credit facility prior to amendment

^[1]

Nov. 26, 2017

$ 119.0

Weighted-average interest rate on revolving credit facility, percent

1.74%

^[2]

Term Loan [Member]

$ 265.0

550.0

Amount of credit facility prior to amendment

Nov. 26, 2019

$ 550.0

$ 225.0

Maturity date of revolving credit facility prior to amendment

Feb. 13, 2015

Write-off of net deferred issuance costs

$ 2.5

$ 3.4

Repayments of borrowings

$ 325.0

Term loan, fixed interest rate

6.484%

Due April 27, 2017 [Member]

^[2]

Amount of credit facility

$ 105.0

Due December 31, 2014 [Member]

Apr. 27, 2017

Senior Unsecured Notes [Member]

Dec. 31, 2014

$ 200.0

Jul. 15, 2021

Date of first required interest payment

7.875%

Jan. 15, 2012

Senior Secured Notes [Member]

$ 400.0

Apr. 15, 2022

Date of first required interest payment

6.00%

Oct. 15, 2012

Maximum [Member]

6.5

LIBOR [Member]

LIBOR [Member] | Revolving Credit Facility [Member]

2.25%

LIBOR [Member] | Term Loan [Member]

1.50%

Basis spread on variable rate prior to amendment, percent

3.25%

1.50%

Base Rate [Member]

Base Rate [Member] | Revolving Credit Facility [Member]

1.25%

Base Rate [Member] | Term Loan [Member]

0.50%

Basis spread on variable rate prior to amendment, percent

2.25%

0.50%

100% Of Available Cash [Member]

Percentage of available cash granted based on leverage ratio

100.00%

100% Of Available Cash [Member] | Maximum [Member]

75% Of Available Cash [Member]

6.5

Percentage of available cash granted based on leverage ratio

75.00%

75% Of Available Cash [Member] | Maximum [Member]

75% Of Available Cash [Member] | Minimum [Member]

7.0

50% Percent Of Available Cash [Member]

6.5

Percentage of available cash granted based on leverage ratio

50.00%

50% Percent Of Available Cash [Member] | Maximum [Member]

50% Percent Of Available Cash [Member] | Minimum [Member]

7.5

7.0

[1]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.
[2]	The interest rates on the revolving credit facility and term loan are described below.

Borrowings (Schedule Of Outstanding Debt) (Details) - USD ($)
$ in Millions

12 Months Ended

Dec. 27, 2012

Dec. 29, 2011

Revolving Credit Facility [Member]

$ 879.0

$ 794.0

$ 14.0

44.0

^[1]

Nov. 26, 2017

^[2]

Term Loan [Member]

$ 265.0

550.0

Nov. 26, 2019

Senior Unsecured Notes [Member]

^[2]

$ 200.0

Jul. 15, 2021

Senior Secured Notes [Member]

7.875%

$ 400.0

Apr. 15, 2022

Due December 31, 2014 [Member]

6.00%

Dec. 31, 2014

[1]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.
[2]	The interest rates on the revolving credit facility and term loan are described below.

Borrowings (Schedule Of Annual Maturities On Credit Facility And Senior Notes) (Details) $ in Millions	Dec. 27, 2012 USD ($)
Borrowings [Abstract]
2014	$ 14.0
Thereafter	865.0
Total	$ 879.0

Share-Based Compensation (Narrative) (Details) - USD ($) $ / shares in Units, $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Common stock available for issuance	10,076,000
Common stock available for grants	1,851,975
Estimated forfeiture rate, percentage	5.00%
Recognized share-based compensation expense	$ 4.7	$ 7.5	$ 7.0
Capitalized share-based compensation expense	0.1	0.1	0.1
Income tax benefit from share-based compensation	1.3	$ 2.1	$ 2.1
Unrecognized compensation expense related to non-vested options	$ 3.7
Weighted average remaining period over which unrecognized compensation costs will be recognized	1 year 6 months
Weighted average grant date fair value of granted options	$ 4.08	$ 3.81	$ 4.84
Intrinsic value of options exercised	$ 1.4	$ 1.5	$ 2.2
Fair value of awards vested	$ 7.8	6.2	3.2
Maximum [Member]
Vesting period	5 years
Options contractual term	15 years
Minimum [Member]
Vesting period	3 years
Options contractual term	10 years
Restricted Stock [Member]
Recognized share-based compensation expense	$ 4.3	4.3	7.0
Capitalized share-based compensation expense	0.1	0.1	0.1
Income tax benefit from share-based compensation	1.3	$ 1.1	$ 2.1
Unrecognized compensation expense related to non-vested options	$ 3.6
Weighted average remaining period over which unrecognized compensation costs will be recognized	1 year 8 months 12 days
Weighted average grant date fair value of granted options	$ 13.23	$ 17.66	$ 17.24
Fair value of awards vested	$ 6.9	$ 1.8	$ 1.6
Expected Performance Against Specified Non-GAAP Targets [Member]
Recognized share-based compensation expense		$ 1.6

Share-Based Compensation (Summary Of Valuation Assumptions) (Details)	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected life of options	6 years	6 years	6 years
Expected volatility			39.00%
Dividend yield	5.50%
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk free interest rate	0.80%	1.20%	1.40%
Expected volatility	53.20%	30.00%
Dividend yield		3.80%	3.80%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk free interest rate	1.10%	2.40%	3.80%
Expected volatility	54.60%	53.60%
Dividend yield		4.00%	4.00%

Share-Based Compensation (Summary Of Equity Incentive Plan Activity) (Details) $ / shares in Units, $ in Millions	12 Months Ended
	Dec. 27, 2012 USD ($) $ / shares shares
Share-Based Compensation [Abstract]
Options, Outstanding, beginning balace \| shares	4,837,572
Options, Granted \| shares	562,623
Options, Exercised \| shares	(241,939)
Options, Forfeited \| shares	(173,233)
Options, Expired \| shares	(71)
Options, Outstanding, ending balance \| shares	4,984,952
Options, Exercisable \| shares	3,083,131
Options, Vested and Expected to Vest \| shares	4,965,564
Weighted average exercise price, Outstanding, beginning balance \| $ / shares	$ 16.25
Weighted average exercise price, Granted \| $ / shares	13.28
Weighted average exercise price, Exercised \| $ / shares	9.31
Weighted average exercise price, Forfeited \| $ / shares	19.64
Weighted average exercise price, Expired \| $ / shares	17.46
Weighted average exercise price, Outstanding, ending balance \| $ / shares	16.13
Weighted average exercise price, Exercisable \| $ / shares	16.09
Weighted average exercise price, Vested and Expected to Vest \| $ / shares	$ 16.14
Weighted average remaining contractual life, Outstanding	7 years 7 months 6 days
Weighted average remaining contractual life, Exercisable	7 years 2 months 12 days
Weighted average remaining contractual life, Vested and Expected to Vest	7 years 7 months 6 days
Aggregate intrinsic value, Outstanding \| $	$ 3.6
Aggregate intrinsic value, Exercisable \| $	2.8
Aggregate intrinsic value,Vested and Expected to Vest \| $	$ 3.5

Share-Based Compensation (Summary Of Stock Options By Exercise Price) (Details)	12 Months Ended
	Dec. 27, 2012 $ / shares shares
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Number \| shares	4,984,952
Options outstanding, Weighted average remaining life	7 years 7 months 6 days
Options outstanding, Weighted average exercise price	$ 16.13
Options exercisable, Number \| shares	3,083,131
Options exercisable, Weighted average exercise price	$ 16.09
$5.35-$13.55 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	5.35
Range of exercise price, upper limit	$ 13.55
Options outstanding, Number \| shares	1,165,240
Options outstanding, Weighted average remaining life	7 years 6 months
Options outstanding, Weighted average exercise price	$ 11.09
Options exercisable, Number \| shares	604,908
Options exercisable, Weighted average exercise price	$ 9.44
$13.56-$16.66 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	13.56
Range of exercise price, upper limit	$ 16.66
Options outstanding, Number \| shares	1,114,470
Options outstanding, Weighted average remaining life	8 years 3 months 18 days
Options outstanding, Weighted average exercise price	$ 16.01
Options exercisable, Number \| shares	916,694
Options exercisable, Weighted average exercise price	$ 16.23
$16.67-$16.97 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	16.67
Range of exercise price, upper limit	$ 16.97
Options outstanding, Number \| shares	915,650
Options outstanding, Weighted average remaining life	7 years 1 month 6 days
Options outstanding, Weighted average exercise price	$ 16.97
Options exercisable, Number \| shares	605,895
Options exercisable, Weighted average exercise price	$ 16.97
$16.98-$18.38 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	16.98
Range of exercise price, upper limit	$ 18.38
Options outstanding, Number \| shares	1,237,326
Options outstanding, Weighted average remaining life	8 years 1 month 6 days
Options outstanding, Weighted average exercise price	$ 18.28
Options exercisable, Number \| shares	487,744
Options exercisable, Weighted average exercise price	$ 18.23
$18.39-$26.76 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise price, lower limit	18.39
Range of exercise price, upper limit	$ 26.76
Options outstanding, Number \| shares	552,266
Options outstanding, Weighted average remaining life	6 years 3 months 18 days
Options outstanding, Weighted average exercise price	$ 20.80
Options exercisable, Number \| shares	467,890
Options exercisable, Weighted average exercise price	$ 21.00

Share-Based Compensation (Schedule Of Non-Vested Stock) (Details)	12 Months Ended
	Dec. 27, 2012 $ / shares shares
Share-Based Compensation [Abstract]
Shares, Non-vested, beginning balance \| shares	1,285,508
Shares, Granted \| shares	911,491
Shares, Vested \| shares	(454,850)
Shares, Forfeited \| shares	(35,021)
Shares, Non-vested, ending balance \| shares	1,707,128
Weighted average grant-date fair value, Non-vested, beginning balance \| $ / shares	$ 16.92
Weighted average grant-date fair value, Granted \| $ / shares	13.23
Weighted average grant-date fair value, Vested \| $ / shares	15.72
Weighted average grant-date fair value, Forfeited \| $ / shares	16.02
Weighted average grant-date fair value, Non-vested, ending balance \| $ / shares	$ 15.30

The weighted average fair value of nonvested awards on equity-based plans excluding option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, revenue or profit achievement stock award plan) for which the employer is contingently obligated to issue equity instruments or transfer assets to an employee who has not yet satisfied service or performance criteria necessary to gain title to proceeds from the sale of the award or underlying shares or units.

Employee Benefit Plans (Details) - USD ($) $ in Millions	12 Months Ended
Employee Benefit Plans (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Employee Benefit Plans [Abstract]
Percent of compensation participants may contribute	20.00%
Discretionary contributions	$ 1.0	$ 0.9	$ 0.9

Commitments And Contingencies (Narrative) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Total lease expense	$ 2.3	$ 2.3	$ 2.2
Maximum potential payment	$ 47.3
Maximum [Member]
Range of terms, in years	20 years
Minimum [Member]
Range of terms, in years	3 years

Commitments And Contingencies (Schedule Of Minimum Lease Payments Under Noncancelable Operating Leases) (Details) $ in Millions	Dec. 27, 2012 USD ($)
Commitments And Contingencies [Abstract]
2013	$ 2.5
2014	2.5
2015	2.5
2016	2.6
2017	2.0
Thereafter	5.9
Total	$ 18.0

Fair Value Measurements (Narrative) (Details) - USD ($) $ in Millions	Dec. 27, 2012	Dec. 29, 2011
Outstanding debt	$ 879.0	$ 794.0
Cost method investments	0.8	0.2
Term Loan [Member]
Outstanding debt	$ 265.0	$ 550.0

This item represents the aggregate carrying amount of all cost-method investments as reported on or included in the balance sheet. The original cost of the investments may differ from the aggregate carrying amount disclosed due to various adjustments such as: (i) dividends received in excess of earnings after the date of investment that are considered a return of investment and therefore recorded as reductions to cost of the investment, or (ii) a series of operating losses of an investee or other factors which may indicate that a decrease in value of the investment has occurred which is other than temporary and accordingly such decrease in value has been recognized.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.12)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6872867&loc=d3e40691-111596

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 325
-SubTopic 20
-Section 35
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6383889&loc=d3e40346-111594

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 18
-Paragraph 6
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 18
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 03-1
-Paragraph 22
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Carrying Value [Member] | Senior Unsecured Notes [Member]

Fair Value Measurements (Estimated Fair Values Of Company's Financial Instruments) (Details) - USD ($)
$ in Millions

Dec. 27, 2012

Dec. 29, 2011

Carrying Value [Member]

Term Loan

$ 265.0

$ 550.0

Carrying Value [Member] | Senior Secured Notes [Member]

200.0

Fair Value [Member] | Senior Unsecured Notes [Member]

400.0

Fair Value [Member]

Term Loan

^[1]

265.8

530.6

Fair Value [Member] | Senior Secured Notes [Member]

^[1]

222.0

$ 198.4

Defined Benefit Plan Disclosure [Line Items]

^[1]

$ 425.5

[1]	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Value Measurements (Fair Values Of The Company's Assets And Liabilities) (Details) - USD ($)
$ in Millions

12 Months Ended

Dec. 27, 2012

Dec. 29, 2011

Cash equivalents

^[1]

$ 50.2

$ 44.9

Long-term marketable securities

^[2]

34.2

14.2

^[2]

18.0

Total assets

84.4

77.1

Current portion of interest rate swap agreements

^[3]

24.0

Interest rate swap agreements

^[3]

46.8

Total liabilities

70.8

Available-for-sale securities, proceeds

28.2

23.0

Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]

Defined Benefit Plan Disclosure [Line Items]

Cash equivalents

^[1]

6.2

44.9

Long-term marketable securities

^[2]

3.0

14.2

^[2]

18.0

Total assets

9.2

77.1

Significant Other Observable Inputs (Level 2) [Member]

Defined Benefit Plan Disclosure [Line Items]

Cash equivalents

^[1]

44.0

Current portion of interest rate swap agreements

^[2]

31.2

Total assets

$ 75.2

^[3]

24.0

Interest rate swap agreements

^[3]

46.8

Total liabilities

$ 70.8

[1]	Cash Equivalents— The Company’s cash equivalents are primarily commercial paper investments and are carried at estimated fair value. They are valued based on Level 1 inputs whereby a readily determinable market value exists for the specific asset..
[2]	Short-Term and Long-Term Marketable Securities— The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds and commercial paper are valued using third party broker quotes. The value of the Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are generally classified as Level 1 given the active market for these securities; however if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Proceeds from the sales of available-for-sale securities were $28.2 million and $23.0 million during 2012 and 2011, respectively. Gross realized gains and losses on those sales during 2012 and 2011 were inconsequential. For the purpose of determining gross realized gains and losses, the cost of securities sold is based on average cost. For the years ended December 27, 2012 and December 29, 2011, there was an inconsequential amount of net realized losses recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of December 27, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.
[3]	Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. The interest rate swap agreements are valued using third party broker quotes. The value of the Company’s interest rate swap agreements is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. Refer to Note 14-Derivative Instruments and Hedging Activities.

Fair Value Measurements (Schedule Of Marketable Securities) (Details) (Imported) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011
Amortized Cost Basis	$ 34.2	$ 32.2
Aggregate Fair Value	34.2	32.2
Short-term Investments [Member]
Amortized Cost Basis		14.2
Aggregate Fair Value		14.2
Long-Term Marketable Securities [Member]
Amortized Cost Basis		18.0
Aggregate Fair Value		18.0
US Government Agencies Debt Securities [Member] \| Short-term Investments [Member]
Amortized Cost Basis	3.0	9.2
Aggregate Fair Value	$ 3.0	$ 9.2
Maturities	8 months 12 days	2 months 12 days
US Government Agencies Debt Securities [Member] \| Long-Term Marketable Securities [Member]
Amortized Cost Basis		$ 18.0
Aggregate Fair Value		$ 18.0
Maturities		1 year 9 months 18 days
Commercial Paper, Financial [Member] \| Short-term Investments [Member]
Amortized Cost Basis	$ 25.1	$ 5.0
Aggregate Fair Value	$ 25.1	$ 5.0
Maturities	2 months 12 days	1 month 6 days
Commercial Paper Utility [Member] \| Short-term Investments [Member]
Amortized Cost Basis	$ 5.1
Aggregate Fair Value	$ 5.1
Maturities	3 months 18 days
Commercial Paper, Municipal [Member] \| Short-term Investments [Member]
Amortized Cost Basis	$ 1.0
Aggregate Fair Value	$ 1.0
Maturities	0 years

Amount of investment in debt and equity securities categorized neither as held-to-maturity nor trading.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 320
-SubTopic 10
-Section 25
-Paragraph 1
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=7534914&loc=d3e22054-111558

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 320
-SubTopic 10
-Section 45
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6871852&loc=d3e26610-111562

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 12
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15C
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 16
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 22
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 14
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 13
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS115-1/124-1
-Paragraph 15E
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Derivative Instruments And Hedging Activities (Narrative) (Details) - USD ($) $ in Millions		3 Months Ended	12 Months Ended
	Apr. 27, 2012	Jun. 28, 2012	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Derivative [Line Items]
Notional amount of terminated swap	$ 325.0
Percentage of interest rate exposure	100.00%
Debt obligation			$ 879.0	$ 794.0
Loss on swap terminations		$ 26.7	26.7
Breakage fees			40.2
Amount outstanding related to cash flow hedges			$ 21.9
Maturity date			Feb. 13, 2015
Amount estimated to be amortized in the next 12 months			$ 10.3
Remaining balance in AOCI reclassfied into earnings		$ 3.5	(1.0)	$ (1.3)	$ (5.3)
NCM, LLC. [Member]
Derivative [Line Items]
Breakage fees			23.2
Term Loan [Member]
Derivative [Line Items]
Debt obligation			$ 225.0
Fixed interest rate			6.484%

Derivative Instruments And Hedging Activities (Schedule Of Estimated Fair Value Of Derivative Instruments) (Details) $ in Millions	Dec. 29, 2011 USD ($)
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 70.8
Designated As Hedging Instrument [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	18.0
Designated As Hedging Instrument [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	35.1
Not Designated As Hedging Instruments [Member] \| Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	6.0
Not Designated As Hedging Instruments [Member] \| Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 11.7

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 27, 2012	Dec. 29, 2011	Dec. 30, 2010
Derivative Instruments And Hedging Activities [Abstract]
Unrealized gain (loss) recognized in NCM, LLC's OCI (Pre-tax)	$ 26.0	$ (18.1)	$ (30.3)
Realized loss recognized in interest on borrowings (Pre-tax)	$ (9.1)	$ (19.5)	$ (19.4)

The amount of net gains and losses recognized in income during the period on derivative instruments designated and qualifying as hedging instruments in fair value hedges and related hedged items designated and qualifying in fair value hedges, on derivative instruments designated and qualifying as hedging instruments in cash flow hedges, and on derivative instruments not designated as hedging instruments.