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Document And Entity Information - shares	6 Months Ended
Document And Entity Information - shares	Jun. 27, 2013	Jul. 31, 2013
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 27, 2013
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2
Entity Registrant Name	National CineMedia, Inc.
Entity Central Index Key	0001377630
Entity Filer Category	Large Accelerated Filer
Current Fiscal Year End Date	--12-26
Entity Common Stock, Shares Outstanding		55,395,256

Condensed Consolidated Balance Sheets - USD ($) $ in Millions	Jun. 27, 2013	Dec. 27, 2012
ASSETS
Cash and cash equivalents	$ 55.2	$ 72.4
Short-term marketable securities	39.9	34.2
Receivables, net of allowance of $5.1 and $4.5, respectively	110.2	98.5
Prepaid expenses (including $0.1 and $0.0 to founding members, respectively)	3.5	2.4
Income tax receivable	10.5	8.3
Deferred tax assets	5.0	4.9
Total current assets	224.3	220.7
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $63.9 and $63.1, respectively	26.8	25.7
Intangible assets, net of accumulated amortization of $39.1 and $32.5, respectively	436.5	280.3
Deferred tax assets, net of valuation allowance of $3.2 and $3.3, respectively	244.7	264.3
Debt issuance costs, net of accumulated amortization of $13.6 and $12.2, respectively	19.0	18.3
Other investment	0.8	0.8
Other long-term assets	0.4	0.4
Total non-current assets	728.2	589.8
TOTAL ASSETS	952.5	810.5
LIABILITIES AND EQUITY/(DEFICIT)
Amounts due to founding members	29.4	19.8
Payable to founding members under tax sharing agreement	19.5	19.6
Accrued expenses	18.9	18.5
Accrued payroll and related expenses	10.8	11.6
Accounts payable (including $0.9 and $0.9 to related party affiliates, respectively)	11.4	15.7
Deferred revenue	5.3	5.7
Deferred tax liability	0.2	0.2
Total current liabilities	95.5	91.1
NON-CURRENT LIABILITIES:
Borrowings	884.0	879.0
Deferred tax liability	58.3	59.3
Payable to founding members under tax sharing agreement	139.3	137.5
Total non-current liabilities	1,081.6	1,075.8
Total liabilities	1,177.1	1,166.9
COMMITMENTS AND CONTINGENCIES (NOTE 6)
EQUITY/(DEFICIT):
Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively
Common stock, $0.01 par value; 175,000,000 shares authorized, 55,366,929 and 54,486,259 issued and outstanding, respectively	0.5	0.5
Additional paid in capital (deficit)	(305.3)	(362.4)
Retained earnings (distributions in excess of earnings)	(86.9)	(70.5)
Accumulated other comprehensive loss	(4.5)	(6.7)
Total NCM, Inc. stockholders' equity/(deficit)	(396.2)	(439.1)
Noncontrolling interests	171.6	82.7
Total equity/(deficit)	(224.6)	(356.4)
TOTAL LIABILITIES AND EQUITY	$ 952.5	$ 810.5

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)
$ in Millions

Jun. 27, 2013

Dec. 27, 2012

Allowance for doubtful accounts receivable

$ 5.1

$ 4.5

Prepaid expenses (including $0.1 and $0.0 to founding members, respectively)

3.5

2.4

Accumulated depreciation, property and equipment

63.9

63.1

Accumulated amortization, intangible assets

39.1

32.5

Valuation allowance, deferred tax assets

3.2

3.3

Accumulated amortization, debt issuance costs

13.6

12.2

Accounts payable, related parties

$ 0.9

Preferred stock, par value

$ 0.01

Preferred stock, shares authorized

10,000,000

Preferred stock, shares issued

Preferred stock, shares outstanding

Common stock, par value

$ 0.01

Common stock, shares authorized

175,000,000

Common stock, shares issued

55,366,929

54,486,259

Common stock, shares outstanding

55,366,929

54,486,259

Founding Members [Member] | Purchase Of Movie Tickets And Concession Products [Member]

Prepaid expenses (including $0.1 and $0.0 to founding members, respectively)

$ 0.1

^[1]

$ 0.0

[1]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers

Condensed Consolidated Statements Of Income - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

Jun. 27, 2013

Jun. 28, 2012

Jun. 27, 2013

Jun. 28, 2012

REVENUE:

Advertising (including revenue from founding members of $11.2, $10.2, $20.1 and $20.0, respectively)

$ 116.9

$ 101.3

$ 190.6

$ 167.6

Fathom Events

5.9

8.8

14.4

21.6

Total

122.8

110.1

205.0

189.2

OPERATING EXPENSES:

Advertising operating costs (including $0.9, $1.0, $1.5 and $1.7 to related party affiliates, respectively)

8.1

8.0

13.8

12.7

Fathom Events operating costs (including $1.1, $1.2, $2.0 and $3.2 to founding members, respectively)

4.2

6.5

10.0

15.5

Network costs

5.1

10.1

10.2

Theatre access fees-founding members

^[1]

18.1

16.3

33.7

32.0

Selling and marketing costs (including $0.5, $0.2, $0.7 and $0.4 to founding members, respectively)

15.7

15.5

31.1

30.0

Administrative and other costs

7.4

8.4

15.1

16.6

Depreciation and amortization

6.2

5.0

11.6

9.9

Total

64.8

125.4

126.9

OPERATING INCOME

58.0

45.3

79.6

62.3

NON-OPERATING EXPENSES:

Interest on borrowings

12.8

14.3

26.1

28.4

Interest income

(0.1)

(0.2)

Accretion of interest on the discounted payable to founding members under tax sharing agreement

3.4

4.0

6.8

7.0

Change in derivative fair value

(0.8)

(1.5)

Amortization of terminated derivatives

2.7

0.8

5.2

1.1

Loss on swap terminations

26.7

Other non-operating expense

1.2

2.4

1.2

2.4

Total

20.0

47.3

39.1

63.9

INCOME (LOSS) BEFORE INCOME TAXES

38.0

(2.0)

40.5

(1.6)

Income tax expense (benefit)

6.0

(1.1)

6.6

(1.4)

CONSOLIDATED NET INCOME (LOSS)

32.0

(0.9)

33.9

(0.2)

Less: Net income attributable to noncontrolling interests

22.5

1.0

25.4

2.6

NET INCOME (LOSS) ATTRIBUTABLE TO NCM, INC.

$ 9.5

$ (1.9)

$ 8.5

$ (2.8)

NET INCOME (LOSS) PER NCM, INC. COMMON SHARE:

Basic

$ 0.17

$ (0.03)

$ 0.16

$ (0.05)

Diluted

$ 0.17

$ (0.03)

$ 0.15

$ (0.05)

WEIGHTED AVERAGE SHARES OUTSTANDING:

Basic

55,062,723

54,442,398

54,837,169

54,291,816

Diluted

55,716,742

54,442,398

55,293,746

54,291,816

Dividends declared per common share

$ 0.22

$ 0.44

[1]	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment

Condensed Consolidated Statements Of Income (Parenthetical) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Revenue from founding members	$ 11.2	$ 10.2	$ 20.1	$ 20.0
Costs to founding members/related party affiliates	0.9	1.0	1.5	1.7
Advertising Operating Cost [Member]
Costs to founding members/related party affiliates	0.9	1.0	1.5	1.7
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	1.1	1.2	2.0	3.2
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 0.5	$ 0.2	$ 0.7	$ 0.4

Condensed Consolidated Statements Of Comprehensive Income - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET INCOME (LOSS), NET OF TAX	$ 32.0	$ (0.9)	$ 33.9	$ (0.2)
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Amortization of terminated derivatives, net of tax	2.2	0.7	4.3	0.9
Net unrealized gain on cash flow hedges, net of tax		22.4		24.2
CONSOLIDATED COMPREHENSIVE INCOME	34.2	22.2	38.2	24.9
Less: Comprehensive income attributable to noncontrolling interests	23.9	15.6	28.2	18.4
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$ 10.3	$ 6.6	$ 10.0	$ 6.5

Condensed Consolidated Statements Of Cash Flows - USD ($) $ in Millions	6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net income (loss)	$ 33.9	$ (0.2)
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	8.4	11.3
Depreciation and amortization	11.6	9.9
Non-cash share-based compensation	4.1	5.6
Excess tax benefit from share-based compensation		(0.1)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	6.8	7.0
Net unrealized gain on hedging activities		(1.5)
Amortization of terminated derivatives	5.2	1.1
Amortization of debt issuance costs	1.4	1.4
Write-off of debt issuance costs and other non-operating items	1.2	2.5
Loss on swap terminations		26.7
Other non-cash operating activities	(0.1)
Payment for swap terminations		(40.2)
Changes in operating assets and liabilities:
Receivables, net	(11.7)	6.7
Accounts payable and accrued expenses	(5.2)	0.9
Amounts due to founding members	2.5	1.5
Payment to founding members under tax sharing agreement	(10.1)	(18.2)
Income taxes and other	(4.1)	(19.5)
Net cash provided by (used in) operating activities	43.9	(5.1)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(6.0)	(4.9)
Purchases of marketable securities	(51.8)	(26.3)
Proceeds from sale and maturities of marketable securities	46.2	32.1
Payment from founding members for intangible assets		0.2
Purchases of intangible assets from affiliate circuits	(3.9)	(1.6)
Net cash used in investing activities	(15.5)	(0.5)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(24.2)	(24.8)
Proceeds from borrowings	28.0	466.0
Repayments of borrowings	(23.0)	(421.0)
Payment of debt issuance costs	(3.4)	(8.4)
Founding member integration payments	0.2
Distributions to founding members	(28.9)	(23.8)
Excess tax benefit from share-based compensation		0.1
Proceeds from stock option exercises	7.4	1.9
Repurchase of stock for restricted stock tax withholding	(1.7)	(2.2)
Net cash used in financing activities	(45.6)	(12.2)
Change in cash and cash equivalents	(17.2)	(17.8)
Cash and cash equivalents at beginning of period	72.4	65.9
Cash and cash equivalents at end of period	55.2	48.1
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity	160.2	10.1
Increase in cost method investment		0.6
Supplemental disclosure of cash flow information:
Cash paid for interest	$ 24.8	36.2
Cash paid for income taxes		$ 4.6

Consolidated Statements Of Equity/(Deficit) - USD ($) $ in Millions	Common Stock [Member]	Additional Paid In Capital (Deficit) [Member]	Retained Earnings (Distribution In Excess Of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 29, 2011	$ 0.5	$ (376.2)	$ (34.9)	$ (17.3)	$ 81.1	$ (346.8)
Distributions to founding members					(22.1)	(22.1)
Subsidiary equity issued for purchase of intangible asset		4.9			5.2	10.1
Income tax and other impacts of subsidiary ownership changes		(2.6)		0.1	1.0	(1.5)
Comprehensive income, net of tax			(2.8)	9.3	18.4	24.9
Share-based compensation issued		(0.3)				(0.3)
Share-based compensation expense/capitalized		4.3			1.4	5.7
Excess tax benefit from share-based compensation		(0.1)				(0.1)
Cash dividends declared			(24.4)			(24.4)
Balance at Jun. 28, 2012	0.5	(370.0)	(62.1)	(7.9)	85.0	(354.5)
Balance at Dec. 27, 2012	0.5	(362.4)	(70.5)	(6.7)	82.7	(356.4)
Distributions to founding members					(36.8)	(36.8)
Subsidiary equity issued for purchase of intangible asset		73.2			87.0	160.2
Income tax and other impacts of subsidiary ownership changes		(24.6)		0.7	9.2	(14.7)
Comprehensive income, net of tax			8.5	1.5	28.2	38.2
Share-based compensation issued		5.6				5.6
Share-based compensation expense/capitalized		2.9			1.3	4.2
Cash dividends declared			(24.9)			(24.9)
Balance at Jun. 27, 2013	$ 0.5	$ (305.3)	$ (86.9)	$ (4.5)	$ 171.6	$ (224.6)

Consolidated Statements Of Equity/(Deficit) (Parenthetical) - $ / shares	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Consolidated Statements Of Equity/(Deficit) [Abstract]
Dividends per share	$ 0.22	$ 0.22	$ 0.44	$ 0.44

The Company

6 Months Ended

Jun. 27, 2013

The Company [Abstract]

The Company

1. the company

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), an LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under network affiliate agreements referred to in this document as “network affiliates”, which expire at various dates.

As of June 27, 2013, NCM LLC had 122,750,356 common membership units outstanding, of which 55,366,929 (45.1%) were owned by NCM, Inc., 24,332,152 (19.8%) were owned by Regal, 23,998,505 (19.6%) were owned by Cinemark and 19,052,770 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and has continued to execute business events on a periodic basis for existing long-term Fathom clients, or if requested by the founding members or to support events staged for NCM’s major advertising clients. On August 1, 2013, a non-binding letter of intent was executed to spin-off Fathom Events, as described further in Note 10 – Subsequent Events.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 27, 2012 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 27, 2012.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. Certain reclassifications have been made to the prior years’ financial statements to conform to the current presentation. These reclassifications had no effect on previously reported results of operations or retained earnings. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related party agreements discussed in Note 4-Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation, interest rate swaps and income taxes. Actual results could differ from those estimates.

Significant Accounting Policies

The Company’s annual financial statements included in its Form 10-K filed for the fiscal year ended December 27, 2012 contain a complete discussion of the Company’s significant accounting policies.

Revenue Recognition— The Company derives revenue principally from advertising revenue, which includes on-screen advertising, lobby network (LEN) and lobby promotions and advertising on entertainment websites and mobile applications owned by other companies. Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are rendered, the sales price is fixed and determinable and collectability is reasonably assured. The Company considers the terms of each arrangement to determine the appropriate accounting treatment.

On-screen advertising consists of national and local advertising. National advertising is sold on a cost per thousand (“CPM”) basis, while local and regional advertising is sold on a per-screen, per-week basis. The Company recognizes national advertising as impressions (or theatre attendees) are delivered and recognizes local on-screen advertising revenue during the period in which the advertising airs. The Company recognizes revenue derived from lobby network and promotions when the advertising is displayed in theatre lobbies and recognizes revenue from branded entertainment websites and mobile applications when the online or mobile impressions are served. The Company may make contractual guarantees to deliver a specified number of impressions to view the customers’ advertising. If those contracted number of impressions are not delivered, the Company will either run additional advertising to deliver the contracted impressions at a later date, which the Company refers to as a make-good provision, or the Company will refund the fee related to the undelivered impressions. The Company defers the revenue associated with the make-good until the advertising airs to the theatre attendance specified in the advertising contract. The make-good provision is recorded within accrued expenses in the Condensed Consolidated Balance Sheets. Deferred revenue consists of payments received in advance of being earned and is classified as a current liability as it is expected to be earned within the next twelve months. Fathom Events revenue is recognized in the period in which the event is held.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Events is an operating segment under ASC 280, but does not meet the annual quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.

Concentration of Credit Risk and Significant Customers— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. As of June 27, 2013 and December 27, 2012, there were no advertising agency groups or individual customers through which the Company sources national advertising revenue representing more than 10% of the Company’s outstanding gross receivable balance. During the three and six months ended June 27, 2013 and June 28, 2012, the Company had no customers which accounted for more than 10% of revenue.

Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Restricted stock vests upon the achievement of Company performance measures and service conditions or only service conditions. Compensation expense of restricted stock that vests upon the achievement of Company performance measures is based on management’s financial projections and the probability of achieving the projections, which require considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on all unvested restricted stock and are only paid when the shares vest. During the three and six months ended June 27, 2013, 0 and 359,528 shares of restricted stock vested.

Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 27, 2013, 505,866 and 636,481 stock options were exercised at a weighted average exercise price of $11.84 and $11.58 per share, respectively.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The following table presents the changes in NCM, Inc.’s equity resulting from net income (loss) attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):


	Six Months Ended
	June 27, 2013		June 28, 2012
Net income (loss) attributable to NCM, Inc.	$	8.5	$	(2.8)
Subsidiary equity issued for purchase of intangible asset		73.2		4.9
Income tax and other impacts of subsidiary ownership changes		(24.6)		(2.6)
Change from net income (loss) attributable to NCM, Inc. and transfers from noncontrolling interests	$	57.1	$	(0.5)

Income Taxes—Income taxes are accounted for under the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which differences are expected to be recovered or settled pursuant to the provisions of ASC 740 Income Taxes. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date.

The Company records a valuation allowance if it is deemed more likely than not that all or a portion of its deferred income tax assets will not be realized, which will be assessed on an on-going basis. In addition, income tax rules and regulations are subject to interpretation and the application of those rules and regulations require judgment by the Company and may be challenged by the taxation authorities. The Company follows ASC 740-10-25, which requires the use of a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return and disclosures regarding uncertainties in income tax positions. Only tax positions that meet the more likely than not recognition threshold are recognized.

Recent Accounting Pronouncements—In February 2013, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2013-02, “Other Comprehensive Income (Topic 220)” (“ASU 2013-02”). The objective of ASU 2013-02 is to improve the reporting of reclassifications out of accumulated other comprehensive income. ASU 2013-02 seeks to attain that objective by requiring an entity to report the effect of significant reclassifications out of accumulated other comprehensive income on the respective line items in net income if the amount being reclassified is required under U.S. generally accepted accounting principles (GAAP) to be reclassified in its entirety to net income in the same reporting period. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income in the same reporting period, an entity is required to cross-reference other disclosures required under U.S. GAAP that provide additional detail about those amounts. This accounting standard update is effective prospectively for annual and interim periods beginning after December 15, 2012. Refer to Note 8 – Derivative Instruments and Hedging Activities for the Company’s disclosures.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

Earnings Per Share

6 Months Ended

Jun. 27, 2013

Earnings Per Share [Abstract]

Earnings Per Share

2. EARNINGS (LOSS) per share

Basic earnings per share are computed on the basis of the weighted average number of common shares outstanding. Diluted earnings per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted earnings per NCM, Inc. share are as follows:


	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Net income (loss) attributable to NCM, Inc. (in millions)	$	9.5	$	(1.9)	$	8.5	$	(2.8)
Weighted average shares outstanding:
Basic		55,062,723		54,442,398		54,837,169		54,291,816
Add: Dilutive effect of stock options and restricted stock		654,019		-		456,577		-
Diluted		55,716,742		54,442,398		55,293,746		54,291,816
Earnings (loss) per NCM, Inc. share:
Basic	$	0.17	$	(0.03)	$	0.16	$	(0.05)
Diluted	$	0.17	$	(0.03)	$	0.15	$	(0.05)

The effect of 62,418,085, 57,531,576, 60,323,755 and 57,255,894 exchangeable NCM LLC common units held by the founding members for the three months ended June 27, 2013 and June 28, 2012 and the six months ended June 27, 2013 and June 28, 2012, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. In addition, there were 13,445 and 31,229 stock options and non-vested (restricted) shares for the three and six months ended June 27, 2013, respectively, excluded from the calculation as they were antidilutive, primarily because exercise prices were above the average market value, and there were 6,598,415 stock options and non-vested (restricted) shares for the three and six months ended June 28, 2012, excluded due to the net loss during those periods. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

Intangible Assets	6 Months Ended
Intangible Assets	Jun. 27, 2013
Intangible Assets [Abstract]
Intangible Assets	3. intangible assets In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the previous year. During the first quarter of 2013 and 2012, NCM LLC issued 4,536,014 and 651,612 common membership units to its founding members, respectively, for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during the previous year. NCM LLC recorded a net intangible asset of $69.0 million and $9.9 million during the first quarter of 2013 and 2012, respectively, as a result of the common unit adjustments. In lieu of surrendering 16,727 units in 2012, AMC paid NCM LLC $0.2 million in the first quarter of 2012. In addition, NCM LLC’s Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theatres, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of two percent of the annual total attendance at the prior date. In June 2013, NCM LLC issued 5,315,837 common membership units to Cinemark for attendees added in connection with Cinemark’s acquisition of Rave Cinemas (“Rave”) on May 28, 2013. NCM LLC recorded a net intangible asset of $91.2 million during the three months ended June 27, 2013 for this common unit adjustment. In addition, Rave had pre-existing advertising agreements for some of the theatres it owned prior to the acquisition by Cinemark, as well as prior to the acquisition of certain Rave theatres by AMC in December 2012. As a result, AMC and Cinemark will make integration payments, pursuant to the ESAs on a quarterly basis in arrears in accordance with certain run-out provisions. During the three and six months ended June 27, 2013, NCM LLC recorded a reduction to net intangible assets of $0.9 million and $1.1 million, respectively, related to integration payments due from AMC and Cinemark. During the three months and six months ended June 27, 2013, the founding members paid $0.2 million and $0.2 million, respectively, in integration payments. The other $0.9 million of integration payments will be paid in the third quarter of 2013. The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. In addition, the Company records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. The Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services. Integration payments are calculated based upon the advertising cash flow that the Company would have generated if it had exclusive access to sell advertising in the theatres with pre-existing advertising agreements.

Related-Party Transactions

6 Months Ended

Jun. 27, 2013

Related-Party Transactions

4. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):



Included in the Condensed Consolidated Statements of Income:	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	11.1	$	10.1	$	20.0	$	19.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		0.1		0.1		0.1
Operating expenses:
Theatre access fee (3)		18.1		16.3		33.7		32.0
Revenue share from Fathom Events (included in Fathom Events operating costs) (4)		0.8		1.1		1.7		3.0
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.3		0.1		0.3		0.2
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.5		0.2		0.7		0.4

(1)

For the three months and six months ended June 27, 2013 and June 28, 2012, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA at a 30 second equivalent cost per thousand (“CPM”).

(2)	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card.

(3)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.

(4)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers.



Included in the Condensed Consolidated Balance Sheets:	As of June 27, 2013		As of December 27, 2012
Common unit adjustments and integration payments, net of amortization (included in Intangible assets) (1)	$	411.8	$	258.7
Purchase of movie tickets and concession products (included in Prepaid expenses) (2)		0.1		-
Current payable to founding members under tax sharing agreement (3)		19.5		19.6
Long-term payable to founding members under tax sharing agreement (3)		139.3		137.5

(1)	As described in Note 3-Intangible Assets, during the first half of 2013, the Company recorded a reduction to intangible assets related to founding member common unit adjustments and for integration payments related to the acquisition of certain Rave theatres by AMC and Cinemark.

(2)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers.

(3)	The Company paid the founding members $10.1 million in the first quarter of 2013, of which $0.9 million was for the 2011 tax year and $9.2 million was for the 2012 tax year.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the Company’s Initial Public Offering (“IPO”), NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the three and six months ended June 27, 2013 and June 28, 2012 are as follows (in millions):



	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
AMC	$	8.1	$	6.2	$	10.6	$	6.7
Cinemark		10.3		6.4		12.7		6.9
Regal		10.4		7.9		13.5		8.6
NCM, Inc.		23.7		19.3		30.8		20.9
Total	$	52.5	$	39.8	$	67.6	$	43.1

The mandatory distributions of available cash by NCM LLC to its founding members for the three months ended June 27, 2013 of $28.8 million is included in amounts due to founding members on the Condensed Consolidated Balance Sheets as of June 27, 2013 and will be made in the third quarter of 2013.

Amounts due to founding members as of June 27, 2013 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7		0.7		1.1	$	2.5
Cost and other reimbursement		(0.7)		(1.0)		(0.2)		(1.9)
Distributions payable		8.1		10.3		10.4		28.8
Total	$	8.1	$	10.0	$	11.3	$	29.4

Amounts due to founding members as of December 27, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.6	$	0.9	$	2.1
Cost and other reimbursement		(1.1)		(0.7)		(1.4)		(3.2)
Distributions payable, net		6.3		6.6		8.0		20.9
Total	$	5.8	$	6.5	$	7.5	$	19.8

Related Party Affiliates — NCM LLC enters into network affiliate agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of advertising operating costs in the Condensed Consolidated Statements of Income between the Company and its related party affiliates (in millions):




Related Party Affiliate	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Starplex (1)	$	0.7	$	0.8	$	1.2	$	1.3
Other (2)		0.2		0.2		0.3		0.4
Total	$	0.9	$	1.0	$	1.5	$	1.7

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Condensed Consolidated Balance Sheets (in millions):




Related Party Affiliate	As of June 27, 2013		As of December 27, 2012
Starplex (1)	$	0.8	$	0.7
Other (2)		0.1		0.2
Total	$	0.9	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Other affiliates include Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors, LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Other Transactions –NCM LLC has an agreement with Digital Cinema Integration Partners (“DCIP”), a joint venture owned by the founding members. This agreement provides for payment of a fee to DCIP whenever the digital cinema equipment is used to exhibit a Fathom event. Such fee per event showing during non-prime times (as defined in the agreements) and showing during prime times is a standard fee that is charged to all alternative content owners (including major studios) who display their programming on the digital cinema projectors. During the three and six months ended June 27, 2013, NCM LLC paid DCIP approximately $0.2 million and $0.4 million, respectively and during the three and six months ended June 28, 2012, NCM LLC paid DCIP approximately $0.3 million and $0.4 million, respectively, under this agreement.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References + Details

Borrowings

6 Months Ended

Jun. 27, 2013

Borrowings [Abstract]

Borrowings

5. BORROWINGS

The following table summarizes NCM LLC’s total outstanding debt as of June 27, 2013 and December 27, 2012 and the significant terms of its borrowing arrangements.



	Outstanding Balance as of
Borrowings ($ in millions)	June 27, 2013		December 27, 2012		Maturity Date		Interest Rate
Revolving Credit Facility	$	14.0	$	14.0	November 26, 2017	(1)	(2)
Term Loans		270.0		265.0	November 26, 2019		(2)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		400.0	April 15, 2022		6.000%
Total	$	884.0	$	879.0

(1) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(2) The interest rates on the revolving credit facility and term loan are described below.

Senior Secured Credit Facility— NCM LLC’s senior secured credit facility consists of a $124.0 million revolving credit facility and a $270.0 million term loan. On May 2, 2013, NCM LLC entered into an amendment of its senior secured credit facility whereby the facility was increased from $265.0 million to $270.0 million. In connection with the amendment, the interest rates on the revolving credit facility and term loans were reduced as described further below. In addition, NCM LLC recorded a non-cash charge of approximately $0.5 million for the write-off of net deferred issuance costs associated with the prior agreement and recorded approximately $0.7 million for certain new fees. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolving Credit Facility— The revolving credit facility portion of NCM LLC’s total borrowings is available, subject to certain conditions, for general corporate purposes of NCM LLC in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $124.0 million. The unused line fee is 0.50% per annum. Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of the revolving credit facility amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014. The maturity date applicable to any remaining outstanding principal is November 26, 2017.

Borrowings under the revolving credit facility bear interest at NCM LLC’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the credit facility). On May 2, 2013, NCM LLC entered into an amendment of its senior secured credit facility whereby the applicable margins on the $110.0 million portion of the revolving credit facility decreased by 25 basis points to the LIBOR index plus 2.00% or the base rate plus 1.00%. The margins on the $14.0 million portion of the revolving credit facility remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolving credit facility as of June 27, 2013 was 1.70%.

Term Loans— In connection with the amendment of its senior secured credit facility on May 2, 2013, the interest rate on the term loans decreased by 50 basis points to a rate at NCM LLC’s option of either the LIBOR index plus 2.75% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 1.75%. The weighted-average interest rate on the term loans as of June 27, 2013 was 2.95%. Interest on the term loans is currently paid monthly.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which NCM LLC was in compliance as of June 27, 2013, including maintaining a consolidated net senior secured leverage ratio of equal to or less than 6.5 times on a quarterly basis. In addition, there are no borrower distribution restrictions as long as NCM LLC’s consolidated net senior secured leverage ratio is below 6.5 times and NCM LLC is in compliance with its debt covenants. As of June 27, 2013, NCM LLC’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021— On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”) for which the registered exchange offering was completed on September 22, 2011. The Senior Unsecured Notes pay interest semi-annually in arrears on January 15 and July 15 of each year, which commenced January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under NCM LLC’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which NCM LLC was in compliance as of June 27, 2013.

Senior Secured Notes due 2022— On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”) for which the registered exchange offering was completed on November 26, 2012. The Senior Secured Notes pay interest semi-annually in arrears on April 15 and October 15 of each year, which commenced October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which NCM LLC was in compliance as of June 27, 2013.

Commitments And Contingencies	6 Months Ended
Commitments And Contingencies	Jun. 27, 2013
Commitments And Contingencies [Abstract]
Commitments And Contingencies	6. COMMITMENTS AND CONTINGENCIES Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows. Minimum Revenue Guarantees― As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $34.0 million over the remaining terms of the network affiliate agreements. As of June 27, 2013 and December 27, 2012, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate. Income Taxes― The Company is subject to taxation in the U.S. and various states. NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of the Company’s IPO. As NCM LLC is a pass-through entity for federal income tax purposes, there would be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC which could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with and contested the IRS’ positions. The Company submitted its written letter of protest to the IRS in July 2012, and in December 2012 NCM LLC was notified by the IRS that its case had formally been transferred from examination to administrative appeals. An appeals conference was held on May 14, 2013. We believe, based on discussions with the IRS, that all issues will be resolved in our favor; however, the matter remains open pending receipt of documentation from the IRS formally closing it. If the issue is ultimately resolved against the Company’s position, which we do not expect, we may be required to pay additional amounts to the founding members under the tax receivable agreement which would be offset by refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein. As of June 27, 2013 and December 27, 2012, there was no material liability or expense for the periods then ended recorded for payment of interest and penalties associated with uncertain tax positions or material unrecognized tax positions and the Company’s unrecognized tax benefits were not material.

Fair Value Measurements

6 Months Ended

Jun. 27, 2013

Fair Value Measurements [Abstract]

Fair Value Measurements

7. Fair Value Measurement

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:



	As of June 27, 2013				As of December 27, 2012
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loans	$	270.0	$	268.1	$	265.0	$	265.8
Senior Unsecured Notes		200.0		217.2		200.0		222.0
Senior Secured Notes		400.0		411.0		400.0		425.5

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated as of June 27, 2013 or December 27, 2012 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.8 million as of June 27, 2013 and December 27, 2012, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):


			Fair Value Measurements at Reporting Date Using
	As of June 27, 2013		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	24.6		2.9		21.7	$	-
Short-term marketable securities (2)		39.9		3.2		36.7		-
Total assets	$	64.5	$	6.1	$	58.4	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	50.2	$	6.2	$	44.0	$	-
Short-term marketable securities (2)		34.2		3.0		31.2		-
Total assets	$	84.4	$	9.2	$	75.2	$	-

(1)

Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value. Cash equivalents consist of money market accounts which the Company has classified as Level 1 given the active market for these accounts and commercial paper with original maturities of three months or less, which are classified as Level 2 and are valued as described below.

(2)

Short-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds and commercial paper are valued using third party broker quotes. The value of the Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are generally classified as Level 1 given the active market for these securities; however if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. For the three and six months ended June 27, 2013 and June 28, 2012, there was an inconsequential amount of net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 27, 2013 and December 27, 2012 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of June 27, 2013 and December 27, 2012 are as follows:



	As of June 27, 2013
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term municipal	$	3.2		3.2	0.2
Short-term commercial paper:
Financial		28.4		28.4	0.3
Industrial		6.3		6.3	0.2
Municipal		2.0		2.0	-
Total marketable securities	$	39.9	$	39.9


.
	As of December 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	3.0	$	3.0	0.7
Short-term commercial paper:
Financial		25.1		25.1	0.2
Industrial		5.1		5.1	0.3
Municipal		1.0		1.0	-
Total marketable securities	$	34.2	$	34.2

____________

(1)

Maturities— Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Derivative Instruments And Hedging Activities

6 Months Ended

Jun. 27, 2013

Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

8. derivative instruments and hedging activities

During 2012, the Company terminated interest rate swap agreements that were used to hedge its interest rate risk associated with its term loan. Following the termination of the swap agreements, the variable interest rate on the Company’s $270.0 million term loan is unhedged and as of June 27, 2013 and December 27, 2012, the Company did not have any outstanding derivative assets or liabilities. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges in Accumulated Other Comprehensive Income (“AOCI”) shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period. As of June 27, 2013, there was approximately $16.7 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions (interest payments) remain probable of occurring, and will be amortized in the Condensed Consolidated Statements of Income over the remaining swap agreement term, or February 13, 2015.

During the three and six months ended June 28, 2012, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap on its term loan in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty.

The effect of derivative instruments with cash flow hedge accounting on the condensed consolidated financial statements for the three and six months ended June 27, 2013 and June 28, 2012 were as follows (in millions):



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Three Months Ended				Six Months Ended					Three Months Ended			Six Months Ended
	June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012
Interest Rate Swaps	$	2.7	$	26.0	$	5.2	$	23.8	$	-	$	(2.4)	$	-	$	(7.0)

The effect of derivatives not designated as hedging instruments under ASC 815 on the condensed consolidated financial statements for the three and six months ended June 27, 2013 and June 28, 2012 were as follows (in millions):



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Three Months Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012
Realized loss on derivative instruments	Interest on borrowings	$	-	$	(1.4)	$	-	$	(3.0)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		-		0.8		-		1.5
Amortization of AOCI on discontinued cash flow hedges	Amortization of terminated derivatives		(2.7)		(0.8)		(5.2)		(1.1)
Total		$	(2.7)	$	(1.4)	$	(5.2)	$	(2.6)

The changes in AOCI by component for the six months ended June 27, 2013 were as follows (in millions):



		Interest Rate Swaps	Income Statement Location
Balance as of December 27, 2012	$	(6.7)
Amounts reclassified from AOCI:
Amortization on discontinued cash flow hedges		5.2	Amortization of terminated derivatives
Total amounts reclassified from AOCI		5.2
Noncontrolling interest on reclassifications		(2.8)
Tax effect on reclassifications		(0.9)
Net other comprehensive income		1.5
Impact of subsidiary ownership changes		0.7
Balance as of June 27, 2013	$	(4.5)

- Definition

The entire disclosure for derivative instruments and hedging activities including, but not limited to, risk management strategies, non-hedging derivative instruments, assets, liabilities, revenue and expenses, and methodologies and assumptions used in determining the amounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 30
-Section 45
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6441202&loc=d3e80720-113993

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+ Details

Segment Reporting

6 Months Ended

Jun. 27, 2013

Segment Reporting [Abstract]

Segment Reporting

9. segment reporting

Advertising revenue accounted for 95.2%, 92.0%, 93.0% and 88.6% of consolidated revenue for the three and six months ended June 27, 2013 and June 28, 2012, respectively. The following tables present revenue less directly identifiable expenses to arrive at income before income taxes, net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.



	Three Months Ended June 27, 2013 (in millions)
	Advertising			Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	116.9	$		5.9	$	-	$	122.8
Operating costs		26.2			4.2		5.1		35.5
Selling and marketing costs		14.4			0.7		0.6		15.7
Administrative and other costs		0.7			0.2		6.5		7.4
Depreciation and amortization		-			-		6.2		6.2
Interest and other non-operating costs		-			-		20.0		20.0
Income (loss) before income taxes	$	75.6		$	0.8	$	(38.4)	$	38.0



	Three Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Interest and other non-operating costs		-		-		47.3		47.3
Income (loss) before income taxes	$	62.1	$	1.1	$	(65.2)	$	(2.0)



	Six Months Ended June 27, 2013 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	190.6	$	14.4	$	-	$	205.0
Operating costs		47.5		10.0		10.1		67.6
Selling and marketing costs		28.1		1.8		1.2		31.1
Administrative and other costs		1.0		0.4		13.7		15.1
Depreciation and amortization		-		-		11.6		11.6
Interest and other non-operating costs		-		-		39.1		39.1
Income (loss) before income taxes	$	114.0	$	2.2	$	(75.7)	$	40.5



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Interest and other non-operating costs		-		-		63.9		63.9
Income (loss) before income taxes	$	95.7	$	2.9	$	(100.2)	$	(1.6)

The following is a summary of revenues by category (in millions):



	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
National advertising revenue	$	83.4	$	71.9	$	134.9	$	117.5
Local advertising revenue		22.4		19.3		35.7		30.2
Founding member advertising revenue from beverage concessionaire agreements		11.1		10.1		20.0		19.9
Fathom Consumer revenue		5.0		8.5		13.3		18.1
Fathom Business revenue		0.9		0.3		1.1		3.5
Total revenue	$	122.8	$	110.1	$	205.0	$	189.2

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 34
-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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+ Details

Subsequent Events	6 Months Ended
Subsequent Events	Jun. 27, 2013
Subsequent Events [Abstract]
Subsequent Events	10. SUBSEQUENT EVENTS On August 1, 2013, the Company declared a cash dividend of $0.22 per share (approximately $12.2 million) on each share of the Company’s common stock (not including outstanding restricted stock which will accrue dividends until the shares vest) to stockholders of record on August 15, 2013 to be paid on August 29, 2013. On August 1, 2013, a non-binding letter of intent was signed amongst NCM LLC, Regal, Cinemark and AMC whereby NCM LLC will contribute the assets of its Fathom Events division to a new entity to be formed by the founding members in exchange for an interest-bearing $25 million promissory note guaranteed by the founding members. NCM LLC will retain a 10% ownership in the new entity and Regal, Cinemark and AMC will own the remaining 90%. The letter of intent provides for a transition services agreement whereby NCM LLC will agree to provide certain corporate overhead services to the new entity for a period of nine months following the closing for a fee. The closing of the transaction is expected late in the third quarter of 2013 or early in the fourth quarter of 2013. Due to the related party nature of this transaction, the Company formed a committee of independent directors which is being advised by an independent investment banking advisory firm.

The Company (Policy)	6 Months Ended
The Company (Policy)	Jun. 27, 2013
The Company [Abstract]
Basis Of Presentation	Basis of Presentation The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 27, 2012 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 27, 2012. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. Certain reclassifications have been made to the prior years’ financial statements to conform to the current presentation. These reclassifications had no effect on previously reported results of operations or retained earnings. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related party agreements discussed in Note 4-Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.
Estimates	Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation, interest rate swaps and income taxes. Actual results could differ from those estimates.
Revenue Recognition	Revenue Recognition— The Company derives revenue principally from advertising revenue, which includes on-screen advertising, lobby network (LEN) and lobby promotions and advertising on entertainment websites and mobile applications owned by other companies. Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are rendered, the sales price is fixed and determinable and collectability is reasonably assured. The Company considers the terms of each arrangement to determine the appropriate accounting treatment. On-screen advertising consists of national and local advertising. National advertising is sold on a cost per thousand (“CPM”) basis, while local and regional advertising is sold on a per-screen, per-week basis. The Company recognizes national advertising as impressions (or theatre attendees) are delivered and recognizes local on-screen advertising revenue during the period in which the advertising airs. The Company recognizes revenue derived from lobby network and promotions when the advertising is displayed in theatre lobbies and recognizes revenue from branded entertainment websites and mobile applications when the online or mobile impressions are served. The Company may make contractual guarantees to deliver a specified number of impressions to view the customers’ advertising. If those contracted number of impressions are not delivered, the Company will either run additional advertising to deliver the contracted impressions at a later date, which the Company refers to as a make-good provision, or the Company will refund the fee related to the undelivered impressions. The Company defers the revenue associated with the make-good until the advertising airs to the theatre attendance specified in the advertising contract. The make-good provision is recorded within accrued expenses in the Condensed Consolidated Balance Sheets. Deferred revenue consists of payments received in advance of being earned and is classified as a current liability as it is expected to be earned within the next twelve months. Fathom Events revenue is recognized in the period in which the event is held.
Segment Reporting	Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Events is an operating segment under ASC 280, but does not meet the annual quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.
Concentration Of Credit Risk And Significant Customers	Concentration of Credit Risk and Significant Customers— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. As of June 27, 2013 and December 27, 2012, there were no advertising agency groups or individual customers through which the Company sources national advertising revenue representing more than 10% of the Company’s outstanding gross receivable balance. During the three and six months ended June 27, 2013 and June 28, 2012, the Company had no customers which accounted for more than 10% of revenue.
Share-Based Compensation	Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Restricted stock vests upon the achievement of Company performance measures and service conditions or only service conditions. Compensation expense of restricted stock that vests upon the achievement of Company performance measures is based on management’s financial projections and the probability of achieving the projections, which require considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on all unvested restricted stock and are only paid when the shares vest. During the three and six months ended June 27, 2013, 0 and 359,528 shares of restricted stock vested. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 27, 2013, 505,866 and 636,481 stock options were exercised at a weighted average exercise price of $11.84 and $11.58 per share, respectively.
Consolidation	Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.
Income Taxes	Income Taxes—Income taxes are accounted for under the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which differences are expected to be recovered or settled pursuant to the provisions of ASC 740 Income Taxes. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date. The Company records a valuation allowance if it is deemed more likely than not that all or a portion of its deferred income tax assets will not be realized, which will be assessed on an on-going basis. In addition, income tax rules and regulations are subject to interpretation and the application of those rules and regulations require judgment by the Company and may be challenged by the taxation authorities. The Company follows ASC 740-10-25, which requires the use of a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return and disclosures regarding uncertainties in income tax positions. Only tax positions that meet the more likely than not recognition threshold are recognized.
Recent Accounting Pronouncements	Recent Accounting Pronouncements—In February 2013, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2013-02, “Other Comprehensive Income (Topic 220)” (“ASU 2013-02”). The objective of ASU 2013-02 is to improve the reporting of reclassifications out of accumulated other comprehensive income. ASU 2013-02 seeks to attain that objective by requiring an entity to report the effect of significant reclassifications out of accumulated other comprehensive income on the respective line items in net income if the amount being reclassified is required under U.S. generally accepted accounting principles (GAAP) to be reclassified in its entirety to net income in the same reporting period. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income in the same reporting period, an entity is required to cross-reference other disclosures required under U.S. GAAP that provide additional detail about those amounts. This accounting standard update is effective prospectively for annual and interim periods beginning after December 15, 2012. Refer to Note 8 – Derivative Instruments and Hedging Activities for the Company’s disclosures. The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

The Company (Tables)

6 Months Ended

Jun. 27, 2013

The Company [Abstract]

Changes In Equity


	Six Months Ended
	June 27, 2013		June 28, 2012
Net income (loss) attributable to NCM, Inc.	$	8.5	$	(2.8)
Subsidiary equity issued for purchase of intangible asset		73.2		4.9
Income tax and other impacts of subsidiary ownership changes		(24.6)		(2.6)
Change from net income (loss) attributable to NCM, Inc. and transfers from noncontrolling interests	$	57.1	$	(0.5)

Earnings Per Share (Tables)

6 Months Ended

Jun. 27, 2013

Earnings Per Share [Abstract]

Schedule Of Earnings Per Share, Basic And Diluted


	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Net income (loss) attributable to NCM, Inc. (in millions)	$	9.5	$	(1.9)	$	8.5	$	(2.8)
Weighted average shares outstanding:
Basic		55,062,723		54,442,398		54,837,169		54,291,816
Add: Dilutive effect of stock options and restricted stock		654,019		-		456,577		-
Diluted		55,716,742		54,442,398		55,293,746		54,291,816
Earnings (loss) per NCM, Inc. share:
Basic	$	0.17	$	(0.03)	$	0.16	$	(0.05)
Diluted	$	0.17	$	(0.03)	$	0.15	$	(0.05)

Related-Party Transactions (Tables)

6 Months Ended

Jun. 27, 2013

Schedule Of Mandatory Distributions To Members



	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
AMC	$	8.1	$	6.2	$	10.6	$	6.7
Cinemark		10.3		6.4		12.7		6.9
Regal		10.4		7.9		13.5		8.6
NCM, Inc.		23.7		19.3		30.8		20.9
Total	$	52.5	$	39.8	$	67.6	$	43.1

Schedule Of Amounts Due To Founding Members

Amounts due to founding members as of June 27, 2013 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7		0.7		1.1	$	2.5
Cost and other reimbursement		(0.7)		(1.0)		(0.2)		(1.9)
Distributions payable		8.1		10.3		10.4		28.8
Total	$	8.1	$	10.0	$	11.3	$	29.4

Amounts due to founding members as of December 27, 2012 were comprised of the following (in millions):



	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.6	$	0.6	$	0.9	$	2.1
Cost and other reimbursement		(1.1)		(0.7)		(1.4)		(3.2)
Distributions payable, net		6.3		6.6		8.0		20.9
Total	$	5.8	$	6.5	$	7.5	$	19.8

Founding Member And Managing Member [Member]

Schedule Of Related Party Transactions



Included in the Condensed Consolidated Statements of Income:	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	11.1	$	10.1	$	20.0	$	19.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		0.1		0.1		0.1
Operating expenses:
Theatre access fee (3)		18.1		16.3		33.7		32.0
Revenue share from Fathom Events (included in Fathom Events operating costs) (4)		0.8		1.1		1.7		3.0
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.3		0.1		0.3		0.2
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.5		0.2		0.7		0.4

(1)

(2)	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card.

(3)	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment.

(4)	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(5)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers.



Included in the Condensed Consolidated Balance Sheets:	As of June 27, 2013		As of December 27, 2012
Common unit adjustments and integration payments, net of amortization (included in Intangible assets) (1)	$	411.8	$	258.7
Purchase of movie tickets and concession products (included in Prepaid expenses) (2)		0.1		-
Current payable to founding members under tax sharing agreement (3)		19.5		19.6
Long-term payable to founding members under tax sharing agreement (3)		139.3		137.5

(1)	As described in Note 3-Intangible Assets, during the first half of 2013, the Company recorded a reduction to intangible assets related to founding member common unit adjustments and for integration payments related to the acquisition of certain Rave theatres by AMC and Cinemark.

(2)	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers.

(3)	The Company paid the founding members $10.1 million in the first quarter of 2013, of which $0.9 million was for the 2011 tax year and $9.2 million was for the 2012 tax year.

Related Party Affiliates [Member]

Schedule Of Related Party Transactions

Following is a summary of advertising operating costs in the Condensed Consolidated Statements of Income between the Company and its related party affiliates (in millions):




Related Party Affiliate	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
Starplex (1)	$	0.7	$	0.8	$	1.2	$	1.3
Other (2)		0.2		0.2		0.3		0.4
Total	$	0.9	$	1.0	$	1.5	$	1.7

Following is a summary of the accounts payable balance between the Company and its related party affiliates included in the Condensed Consolidated Balance Sheets (in millions):




Related Party Affiliate	As of June 27, 2013		As of December 27, 2012
Starplex (1)	$	0.8	$	0.7
Other (2)		0.1		0.2
Total	$	0.9	$	0.9

(1)	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)	Other affiliates include Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors, LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Borrowings (Tables)

6 Months Ended

Jun. 27, 2013

Borrowings [Abstract]

Schedule Of Outstanding Debt



	Outstanding Balance as of
Borrowings ($ in millions)	June 27, 2013		December 27, 2012		Maturity Date		Interest Rate
Revolving Credit Facility	$	14.0	$	14.0	November 26, 2017	(1)	(2)
Term Loans		270.0		265.0	November 26, 2019		(2)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		400.0	April 15, 2022		6.000%
Total	$	884.0	$	879.0

(1) A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

(2) The interest rates on the revolving credit facility and term loan are described below.

Fair Value Measurements (Tables)

6 Months Ended

Jun. 27, 2013

Fair Value Measurements [Abstract]

Estimated Fair Values Of Company's Financial Instruments



	As of June 27, 2013				As of December 27, 2012
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loans	$	270.0	$	268.1	$	265.0	$	265.8
Senior Unsecured Notes		200.0		217.2		200.0		222.0
Senior Secured Notes		400.0		411.0		400.0		425.5

___________

(1)	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities


			Fair Value Measurements at Reporting Date Using
	As of June 27, 2013		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	24.6		2.9		21.7	$	-
Short-term marketable securities (2)		39.9		3.2		36.7		-
Total assets	$	64.5	$	6.1	$	58.4	$	-



			Fair Value Measurements at Reporting Date Using
	As of December 27, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	50.2	$	6.2	$	44.0	$	-
Short-term marketable securities (2)		34.2		3.0		31.2		-
Total assets	$	84.4	$	9.2	$	75.2	$	-

(1)

(2)

Schedule Of Marketable Securities



	As of June 27, 2013
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term municipal	$	3.2		3.2	0.2
Short-term commercial paper:
Financial		28.4		28.4	0.3
Industrial		6.3		6.3	0.2
Municipal		2.0		2.0	-
Total marketable securities	$	39.9	$	39.9


.
	As of December 27, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	3.0	$	3.0	0.7
Short-term commercial paper:
Financial		25.1		25.1	0.2
Industrial		5.1		5.1	0.3
Municipal		1.0		1.0	-
Total marketable securities	$	34.2	$	34.2

____________

(1)

- Definition

Tabular disclosure of available-for-sale securities which includes, but is not limited to, changes in the cost basis and fair value, fair value and gross unrealized gain (loss), fair values by type of security, contractual maturity and classification, amortized cost basis, contracts to acquire securities to be accounted for as available-for-sale, debt maturities, transfers to trading, change in net unrealized holding gain (loss) net of tax, continuous unrealized loss position fair value, aggregate losses qualitative disclosures, other than temporary impairment (OTTI) losses or other disclosures related to available for sale securities.

+ References + Details

Derivative Instruments And Hedging Activities (Tables)

6 Months Ended

Jun. 27, 2013

Derivative Instruments And Hedging Activities [Abstract]

Schedule Of The Effect Of Derivatives On The Financial Statements



	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Three Months Ended				Six Months Ended					Three Months Ended			Six Months Ended
	June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012
Interest Rate Swaps	$	2.7	$	26.0	$	5.2	$	23.8	$	-	$	(2.4)	$	-	$	(7.0)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements



		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Three Months Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 27, 2013		June 28, 2012		June 27, 2013		June 28, 2012
Realized loss on derivative instruments	Interest on borrowings	$	-	$	(1.4)	$	-	$	(3.0)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		-		0.8		-		1.5
Amortization of AOCI on discontinued cash flow hedges	Amortization of terminated derivatives		(2.7)		(0.8)		(5.2)		(1.1)
Total		$	(2.7)	$	(1.4)	$	(5.2)	$	(2.6)

Schedule Of Changed In AOCI By Component



		Interest Rate Swaps	Income Statement Location
Balance as of December 27, 2012	$	(6.7)
Amounts reclassified from AOCI:
Amortization on discontinued cash flow hedges		5.2	Amortization of terminated derivatives
Total amounts reclassified from AOCI		5.2
Noncontrolling interest on reclassifications		(2.8)
Tax effect on reclassifications		(0.9)
Net other comprehensive income		1.5
Impact of subsidiary ownership changes		0.7
Balance as of June 27, 2013	$	(4.5)

Segment Reporting (Tables)

6 Months Ended

Jun. 27, 2013

Segment Reporting [Abstract]

Schedule Of Segment Operating Income



	Three Months Ended June 27, 2013 (in millions)
	Advertising			Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	116.9	$		5.9	$	-	$	122.8
Operating costs		26.2			4.2		5.1		35.5
Selling and marketing costs		14.4			0.7		0.6		15.7
Administrative and other costs		0.7			0.2		6.5		7.4
Depreciation and amortization		-			-		6.2		6.2
Interest and other non-operating costs		-			-		20.0		20.0
Income (loss) before income taxes	$	75.6		$	0.8	$	(38.4)	$	38.0



	Three Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Interest and other non-operating costs		-		-		47.3		47.3
Income (loss) before income taxes	$	62.1	$	1.1	$	(65.2)	$	(2.0)



	Six Months Ended June 27, 2013 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	190.6	$	14.4	$	-	$	205.0
Operating costs		47.5		10.0		10.1		67.6
Selling and marketing costs		28.1		1.8		1.2		31.1
Administrative and other costs		1.0		0.4		13.7		15.1
Depreciation and amortization		-		-		11.6		11.6
Interest and other non-operating costs		-		-		39.1		39.1
Income (loss) before income taxes	$	114.0	$	2.2	$	(75.7)	$	40.5



	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Interest and other non-operating costs		-		-		63.9		63.9
Income (loss) before income taxes	$	95.7	$	2.9	$	(100.2)	$	(1.6)

Summary Of Revenue By Category



	Three Months Ended June 27, 2013		Three Months Ended June 28, 2012		Six Months Ended June 27, 2013		Six Months Ended June 28, 2012
National advertising revenue	$	83.4	$	71.9	$	134.9	$	117.5
Local advertising revenue		22.4		19.3		35.7		30.2
Founding member advertising revenue from beverage concessionaire agreements		11.1		10.1		20.0		19.9
Fathom Consumer revenue		5.0		8.5		13.3		18.1
Fathom Business revenue		0.9		0.3		1.1		3.5
Total revenue	$	122.8	$	110.1	$	205.0	$	189.2

The Company (Details)	3 Months Ended	6 Months Ended
The Company (Details)	Jun. 27, 2013 $ / shares shares	Jun. 27, 2013 item $ / shares shares
Membership units exchangeable into common stock ratio \| item		1
Number of types of share-based compensation awards \| item		2
Number of shares of restricted stock vested	0	359,528
Number of shares exercised	505,866	636,481
Weighted average exercise price \| $ / shares	$ 11.84	$ 11.58
NCM, LLC. [Member]
Common membership units outstanding	122,750,356	122,750,356
NCM Inc. [Member]
Common membership units outstanding	55,366,929.0	55,366,929.0
Percentage of common membership units outstanding		45.10%
Regal [Member]
Common membership units outstanding	24,332,152	24,332,152
Percentage of common membership units outstanding		19.80%
Cinemark [Member]
Common membership units outstanding	23,998,505	23,998,505
Percentage of common membership units outstanding		19.60%
AMC [Member]
Common membership units outstanding	19,052,770	19,052,770
Percentage of common membership units outstanding		15.50%

The Company (Changes In Equity) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Net income (loss) attributable to NCM, Inc.	$ 9.5	$ (1.9)	$ 8.5	$ (2.8)
Subsidiary equity issued for purchase of intangible asset			160.2	10.1
Income tax and other impacts of subsidiary ownership changes			(14.7)	(1.5)
Change from net income (loss) attributable to NCM, Inc. and transfers from noncontrolling interests			57.1	(0.5)
Additional Paid In Capital (Deficit) [Member]
Subsidiary equity issued for purchase of intangible asset			73.2	4.9
Income tax and other impacts of subsidiary ownership changes			$ (24.6)	$ (2.6)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Net Income
-URI http://asc.fasb.org/extlink&oid=6518256

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 230
-SubTopic 10
-Section 45
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=31042434&loc=d3e3602-108585

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.19)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.18)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 225
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04.22)
-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Other Comprehensive Income
-URI http://asc.fasb.org/extlink&oid=6519514

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=28358780&loc=d3e565-108580

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 19
-Article 5

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Paragraph 20
-Article 9

+ Details

Earnings Per Share (Narrative) (Details) - shares	3 Months Ended		6 Months Ended
Earnings Per Share (Narrative) (Details) - shares	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Stock Options And Non-Vested Restricted Stock [Member] \| Exercise Prices Above Market Value [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	13,445		31,229
Stock Options And Non-Vested Restricted Stock [Member] \| Net Loss During Periods [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares		6,598,415		6,598,415
Common Units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	62,418,085	57,531,576	60,323,755	57,255,894

Earnings Per Share (Schedule Of Earnings Per Share, Basic And Diluted) (Details) - USD ($) $ / shares in Units, $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Earnings Per Share [Abstract]
Net income (loss) attributable to NCM, Inc.	$ 9.5	$ (1.9)	$ 8.5	$ (2.8)
Basic	55,062,723	54,442,398	54,837,169	54,291,816
Add: Dilutive effect of stock options and restricted stock	654,019		456,577
Diluted	55,716,742	54,442,398	55,293,746	54,291,816
Basic	$ 0.17	$ (0.03)	$ 0.16	$ (0.05)
Diluted	$ 0.17	$ (0.03)	$ 0.15	$ (0.05)

- Definition

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

+ References + Details

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

+ Details

Intangible Assets (Narrative) (Details) - USD ($) $ in Millions	3 Months Ended				6 Months Ended
	Sep. 26, 2013	Jun. 27, 2013	Mar. 28, 2013	Mar. 29, 2012	Jun. 27, 2013
NCM, LLC. [Member]
Common membership units issued		5,315,837	4,536,014	651,612
Increase/decrease in intangible assets, net		$ 91.2	$ 69.0	$ 9.9
Common membership units retained				16,727
Founding Member Payment Election [Member]
Increase/decrease in intangible assets, net	$ (0.9)	(0.2)			$ (0.2)
Founding Member Payment Election [Member] \| NCM, LLC. [Member]
Increase/decrease in intangible assets, net				$ 0.2
AMC And Cinemark Integration Payments [Member] \| NCM, LLC. [Member]
Increase/decrease in intangible assets, net		$ (0.9)			$ (1.1)

Related-Party Transactions (Narrative) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Founding Members [Member]
Cash payment due to founding members/managing member	$ 28.8		$ 28.8
NCM Inc. [Member] \| DCIP [Member]
Related party revenue	$ 0.2		$ 0.4
NCM, LLC. [Member] \| DCIP [Member]
Related party revenue		$ 0.3		$ 0.4

Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members And Managing Member) (Details)
$ in Millions

3 Months Ended

6 Months Ended

Jun. 27, 2013

USD ($)

Mar. 28, 2013

USD ($)

Jun. 28, 2012

USD ($)

Jun. 27, 2013

USD ($)

Jun. 28, 2012

USD ($)

Dec. 27, 2012

USD ($)

Advertising revenue

$ 116.9

$ 101.3

$ 190.6

$ 167.6

Theatre access fee

^[1]

18.1

16.3

33.7

32.0

Fathom Events operating costs (including amounts to founding members)

4.2

6.5

10.0

15.5

Selling and marketing costs

$ 15.7

$ 15.5

$ 31.1

$ 30.0

On-screen advertising time purchased, in seconds | s

On-screen advertising time to satisfy agreement obligations | s

Common unit adjustments and integration payments, net of amortization (included in Intangible assets)

$ 436.5

$ 280.3

Prepaid expenses (including $0.1 and $0.0 to founding members, respectively)

3.5

2.4

Current payable to founding members under tax sharing agreement

19.5

19.6

Long-term payable to founding members under tax sharing agreement

139.3

137.5

Founding Members [Member]

Current payable to founding members under tax sharing agreement

^[2]

19.5

19.6

Long-term payable to founding members under tax sharing agreement

^[2]

$ 139.3

137.5

Payments to affiliates for tax sharing agreement

$ 10.1

Maximum [Member]

On-screen advertising time which founding members have right to purchase, in seconds | s

Beverage Concessionaire [Member]

Advertising revenue

^[3]

$ 11.1

$ 10.1

$ 20.0

$ 19.9

Advertising Inventory [Member]

Advertising revenue

^[4]

0.1

Use Of Screens/Theatres For Fathom Events [Member]

Fathom Events operating costs (including amounts to founding members)

^[5]

0.8

1.1

1.7

3.0

Purchase Of Movie Tickets And Concession Products [Member]

Fathom Events operating costs (including amounts to founding members)

^[6]

0.3

0.1

0.3

0.2

Selling and marketing costs

^[6]

0.5

$ 0.2

0.7

$ 0.4

Purchase Of Movie Tickets And Concession Products [Member] | Founding Members [Member]

Prepaid expenses (including $0.1 and $0.0 to founding members, respectively)

0.1

^[7]

0.1

^[7]

0.0

Integration Payments [Member] | Founding Members [Member]

Common unit adjustments and integration payments, net of amortization (included in Intangible assets)

$ 411.8

$ 258.7

2011 Tax Year [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

0.9

2012 Tax Year [Member] | Founding Members [Member]

Payments to affiliates for tax sharing agreement

$ 9.2

[1]	Comprised of payments per theatre attendee, payments per digital screen with respect to the founding member theatres included in the Company’s network and payments for access to higher quality digital cinema equipment
[2]	The Company paid the founding members $10.1 million in the first quarter of 2013, of which $0.9 million was for the 2011 tax year and $9.2 million was for the 2012 tax year
[3]	For the three months and six months ended June 27, 2013 and June 28, 2012, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA at a 30 second equivalent cost per thousand (“CPM”).
[4]	The value of such purchases is calculated by reference to NCM LLC’s advertising rate card
[5]	These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event
[6]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers.
[7]	Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Events customers

Related-Party Transactions (Schedule Of Mandatory Distributions To Members) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Related Party Transaction [Line Items]
Cash payments to members	$ 52.5	$ 39.8	$ 67.6	$ 43.1
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	8.1	6.2	10.6	6.7
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	10.3	6.4	12.7	6.9
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	10.4	7.9	13.5	8.6
NCM Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 23.7	$ 19.3	$ 30.8	$ 20.9

Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) - USD ($) $ in Millions	Jun. 27, 2013	Dec. 27, 2012
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	$ 2.5	$ 2.1
Cost and other reimbursement	(1.9)	(3.2)
Distributions payable, net	28.8	20.9
Amounts due to founding members	29.4	19.8
AMC [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.7	0.6
Cost and other reimbursement	(0.7)	(1.1)
Distributions payable, net	8.1	6.3
Amounts due to founding members	8.1	5.8
Cinemark [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.7	0.6
Cost and other reimbursement	(1.0)	(0.7)
Distributions payable, net	10.3	6.6
Amounts due to founding members	10.0	6.5
Regal [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	1.1	0.9
Cost and other reimbursement	(0.2)	(1.4)
Distributions payable, net	10.4	8.0
Amounts due to founding members	$ 11.3	$ 7.5

Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) - USD ($)
$ in Millions

3 Months Ended

6 Months Ended

Jun. 27, 2013

Jun. 28, 2012

Jun. 27, 2013

Jun. 28, 2012

Dec. 27, 2012

Advertising operating costs, related party affiliates

$ 0.9

$ 1.0

$ 1.5

$ 1.7

Accounts payable, related party affiliates

0.9

$ 0.9

Starplex [Member]

Advertising operating costs, related party affiliates

^[1]

0.7

0.8

1.2

1.3

Accounts payable, related party affiliates

^[1]

0.8

0.7

Other [Member]

Advertising operating costs, related party affiliates

^[2]

0.2

$ 0.2

0.3

$ 0.4

Accounts payable, related party affiliates

^[2]

$ 0.1

$ 0.2

[1]	Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark
[2]	Other affiliates include Showplex Cinemas, Inc. (“Showplex”), an affiliate of one of NCM, Inc.’s directors, LA Live Cinemas LLC (“LA Live”), an affiliate of Regal, and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Borrowings (Narrative) (Details)

6 Months Ended

Jun. 27, 2013

USD ($)

item

Dec. 27, 2012

USD ($)

Nov. 26, 2012

USD ($)

Sep. 22, 2011

USD ($)

Debt Instrument [Line Items]

Outstanding debt

$ 884,000,000

$ 879,000,000

Write-off of net deferred issuance costs

500,000

Write off of other non-operating fees

$ 700,000

Senior Secured Credit Facility [Member]

Debt Instrument [Line Items]

Senior secured leverage ratio | item

2.9

Revolving Credit Facility [Member]

Debt Instrument [Line Items]

Borrowing amount of credit facility

$ 124,000,000

Outstanding debt

^[1]

$ 14,000,000

14,000,000

Maturity date

^[1],[2]

Nov. 26, 2017

Unused line fee, percent

0.50%

Weighted-average interest rate on revolving credit facility, percent

1.70%

Decrease in basis points

(0.25%)

Term Loans [Member]

Debt Instrument [Line Items]

Outstanding debt

^[1]

$ 270,000,000

265,000,000

Debt instrument face amount

$ 270,000,000

Maturity date

^[1]

Nov. 26, 2019

Decrease in basis points

(0.50%)

Revolving Credit Facility Due On November 26, 2017 [Member]

Debt Instrument [Line Items]

Portion of revolving credit facility

$ 110,000,000

Revolving Credit Facility Due On December 31, 2014 [Member]

Debt Instrument [Line Items]

Borrowing amount of credit facility

$ 14,000,000

Maturity date

Dec. 31, 2014

Senior Unsecured Notes [Member]

Debt Instrument [Line Items]

Outstanding debt

$ 200,000,000

200,000,000

Debt instrument face amount

$ 200,000,000

Maturity date

Jul. 15, 2021

Stated interest rate

7.875%

Date of first required interest payment

Jan. 15, 2012

Senior Secured Notes [Member]

Debt Instrument [Line Items]

Outstanding debt

$ 400,000,000

Debt instrument face amount

$ 400,000,000

Maturity date

Apr. 15, 2022

Stated interest rate

6.00%

Date of first required interest payment

Oct. 15, 2012

Maximum [Member] | Senior Secured Credit Facility [Member]

Debt Instrument [Line Items]

Senior secured leverage ratio | item

6.5

LIBOR [Member] | Term Loans [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

2.75%

LIBOR [Member] | Revolving Credit Facility Due On November 26, 2017 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

2.00%

LIBOR [Member] | Revolving Credit Facility Due On December 31, 2014 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

1.50%

Base Rate [Member] | Term Loans [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

1.75%

Base Rate [Member] | Revolving Credit Facility Due On November 26, 2017 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

1.00%

Base Rate [Member] | Revolving Credit Facility Due On December 31, 2014 [Member]

Debt Instrument [Line Items]

Basis spread on variable rate, percent

0.50%

[1]	The interest rates on the revolving credit facility and term loan are described below.
[2]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

Borrowings (Schedule Of Outstanding Debt) (Details) - USD ($)
$ in Millions

6 Months Ended

Jun. 27, 2013

Dec. 27, 2012

Nov. 26, 2012

Sep. 22, 2011

Debt Instrument [Line Items]

Outstanding Balance

$ 884.0

$ 879.0

Revolving Credit Facility [Member]

Debt Instrument [Line Items]

Outstanding Balance

^[1]

$ 14.0

14.0

Maturity Date

^[1],[2]

Nov. 26, 2017

Term Loans [Member]

Debt Instrument [Line Items]

Outstanding Balance

^[1]

$ 270.0

265.0

Maturity Date

^[1]

Nov. 26, 2019

Senior Unsecured Notes [Member]

Debt Instrument [Line Items]

Outstanding Balance

$ 200.0

200.0

Maturity Date

Jul. 15, 2021

Interest Rate

7.875%

Senior Secured Notes [Member]

Debt Instrument [Line Items]

Outstanding Balance

$ 400.0

Maturity Date

Apr. 15, 2022

Interest Rate

6.00%

[1]	The interest rates on the revolving credit facility and term loan are described below.
[2]	A portion of the revolving credit facility has a maturity date of December 31, 2014, as described in further detail below.

Commitments And Contingencies (Narrative) (Details) $ in Millions	Jun. 27, 2013 USD ($)
Maximum potential payment	$ 34.0
Minimum [Member]
Range of terms, in years	3 years
Maximum [Member]
Range of terms, in years	20 years

Fair Value Measurements (Narrative) (Details) - USD ($) $ in Millions	Jun. 27, 2013	Dec. 27, 2012
Fair Value Measurements [Abstract]
Cost method investments	$ 0.8	$ 0.8

Fair Value Measurements (Estimated Fair Values Of Company's Financial Instruments) (Details) - USD ($)
$ in Millions

Jun. 27, 2013

Dec. 27, 2012

Carrying Value [Member]

Term Loans

$ 270.0

$ 265.0

Carrying Value [Member] | Senior Unsecured Notes [Member]

Senior Notes

200.0

Carrying Value [Member] | Senior Secured Notes [Member]

Senior Notes

400.0

Fair Value [Member]

Term Loans

^[1]

268.1

265.8

Fair Value [Member] | Senior Unsecured Notes [Member]

Senior Notes

^[1]

217.2

222.0

Fair Value [Member] | Senior Secured Notes [Member]

Senior Notes

^[1]

$ 411.0

$ 425.5

[1]	The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Value Measurements (Fair Values Of The Company's Assets And Liabilities) (Details) - USD ($)
$ in Millions

Jun. 27, 2013

Dec. 27, 2012

Defined Benefit Plan Disclosure [Line Items]

Cash equivalents

^[1]

$ 24.6

$ 50.2

Aggregate Fair Value

^[2]

39.9

34.2

Total assets

64.5

84.4

^[2]

Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]

Defined Benefit Plan Disclosure [Line Items]

Cash equivalents

^[1]

2.9

6.2

Aggregate Fair Value

^[2]

3.2

3.0

Total assets

6.1

9.2

^[2]

Significant Other Observable Inputs (Level 2) [Member]

Defined Benefit Plan Disclosure [Line Items]

Cash equivalents

^[1]

21.7

44.0

Aggregate Fair Value

^[2]

36.7

31.2

Total assets

$ 58.4

$ 75.2

^[2]

[1]

[2]

Fair Value Measurements (Schedule Of Marketable Securities) (Details) - USD ($)
$ in Millions

6 Months Ended

12 Months Ended

Jun. 27, 2013

Dec. 27, 2012

Amortized Cost Basis

$ 39.9

$ 34.2

Aggregate Fair Value

^[1]

39.9

34.2

US Government Agencies Debt Securities [Member] | Short-term Investments [Member]

Amortized Cost Basis

3.2

3.0

Aggregate Fair Value

$ 3.2

$ 3.0

Maturities

^[2]

2 months 12 days

8 months 12 days

Commercial Paper, Financial [Member] | Short-term Investments [Member]

Amortized Cost Basis

$ 28.4

$ 25.1

Aggregate Fair Value

$ 28.4

$ 25.1

Maturities

^[2]

3 months 18 days

2 months 12 days

Commercial Paper, Industrial [Member] | Short-term Investments [Member]

Amortized Cost Basis

$ 6.3

$ 5.1

Aggregate Fair Value

$ 6.3

$ 5.1

Maturities

^[2]

2 months 12 days

3 months 18 days

Commercial Paper, Municipal [Member] | Short-term Investments [Member]

Amortized Cost Basis

$ 2.0

$ 1.0

Aggregate Fair Value

$ 2.0

$ 1.0

Maturities

^[2]

0 years

[1]

[2]

Derivative Instruments And Hedging Activities (Narrative) (Details)	6 Months Ended
	Jun. 27, 2013 USD ($)
Derivative [Line Items]
Amount outstanding related to cash flow hedges	$ 16,700,000
Term Loans [Member]
Derivative [Line Items]
Debt instrument face amount	$ 270,000,000
Derivative maturity date	Feb. 13, 2015

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) - Interest Rate Swap [Member] - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Derivative [Line Items]
Unrealized gain (loss) recognized in NCM, LLC's OCI (Pre-tax)	$ 2.7	$ 26.0	$ 5.2	$ 23.8
Realized loss recognized in interest on borrowings (Pre-tax)		$ (2.4)		$ (7.0)

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Derivative Instruments And Hedging Activities [Abstract]
Realized loss on derivative instruments		$ (1.4)		$ (3.0)
Gain (loss) from change in fair value on cash flow hedges		0.8		1.5
Amortization of terminated derivatives	$ (2.7)	(0.8)	$ (5.2)	(1.1)
Total	$ (2.7)	$ (1.4)	$ (5.2)	$ (2.6)

Derivative Instruments And Hedging Activities (Schedule Of Changes in AOCI By Component) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Accumulated Other Comprehensive Income (Loss) [Line Items]
Beginning Balance			$ (6.7)
Amortization on discontinued cash flow hedges	$ 2.7	$ 0.8	5.2	$ 1.1
Ending Balance	(4.5)		(4.5)
Interest Rate Swap [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Beginning Balance			(6.7)
Amortization on discontinued cash flow hedges			5.2
Total amounts reclassified from AOCI			5.2
Noncontrolling interest on reclassifications			(2.8)
Tax effect on reclassifications			(0.9)
Net other comprehensive income			1.5
Impact of subsidiary ownership changes			0.7
Ending Balance	$ (4.5)		$ (4.5)

- Definition

Accumulated change in equity from transactions and other events and circumstances from non-owner sources, net of tax effect, at period end. Excludes Net Income (Loss), and accumulated changes in equity from transactions resulting from investments by owners and distributions to owners. Includes foreign currency translation items, certain pension adjustments, unrealized gains and losses on certain investments in debt and equity securities, other than temporary impairment (OTTI) losses related to factors other than credit losses on available-for-sale and held-to-maturity debt securities that an entity does not intend to sell and it is not more likely than not that the entity will be required to sell before recovery of the amortized cost basis, as well as changes in the fair value of derivatives related to the effective portion of a designated cash flow hedge.

+ References + Details

Segment Reporting (Narrative) (Details)	3 Months Ended		6 Months Ended
Segment Reporting (Narrative) (Details)	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Segment Reporting [Abstract]
Percentage of revenue	95.20%	92.00%	93.00%	88.60%

Segment Reporting (Schedule Of Segment Operating Income) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Segment Reporting Information [Line Items]
Revenue	$ 122.8	$ 110.1	$ 205.0	$ 189.2
Operating costs	35.5	35.9	67.6	70.4
Selling and marketing costs	15.7	15.5	31.1	30.0
Administrative and other costs	7.4	8.4	15.1	16.6
Depreciation and amortization	6.2	5.0	11.6	9.9
Interest and other non-operating costs	20.0	47.3	39.1	63.9
INCOME (LOSS) BEFORE INCOME TAXES	38.0	(2.0)	40.5	(1.6)
Advertising [Member]
Segment Reporting Information [Line Items]
Revenue	116.9	101.3	190.6	167.6
Operating costs	26.2	24.2	47.5	44.7
Selling and marketing costs	14.4	13.9	28.1	25.8
Administrative and other costs	0.7	1.1	1.0	1.4
Interest and other non-operating costs
INCOME (LOSS) BEFORE INCOME TAXES	75.6	62.1	114.0	95.7
Fathom Events And Other [Member]
Segment Reporting Information [Line Items]
Revenue	5.9	8.8	14.4	21.6
Operating costs	4.2	6.5	10.0	15.5
Selling and marketing costs	0.7	1.0	1.8	2.8
Administrative and other costs	0.2	0.2	0.4	0.4
Interest and other non-operating costs
INCOME (LOSS) BEFORE INCOME TAXES	0.8	1.1	2.2	2.9
Network, Administrative And Unallocated Costs [Member]
Segment Reporting Information [Line Items]
Operating costs	5.1	5.2	10.1	10.2
Selling and marketing costs	0.6	0.6	1.2	1.4
Administrative and other costs	6.5	7.1	13.7	14.8
Depreciation and amortization	6.2	5.0	11.6	9.9
Interest and other non-operating costs	20.0	47.3	39.1	63.9
INCOME (LOSS) BEFORE INCOME TAXES	$ (38.4)	$ (65.2)	$ (75.7)	$ (100.2)

Segment Reporting (Summary Of Revenue By Category) (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 27, 2013	Jun. 28, 2012	Jun. 27, 2013	Jun. 28, 2012
Segment Reporting Information [Line Items]
Revenue	$ 122.8	$ 110.1	$ 205.0	$ 189.2
National Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	83.4	71.9	134.9	117.5
Local Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	22.4	19.3	35.7	30.2
Founding Member Advertising Revenue from Beverage Concessionaire Agreements [Member]
Segment Reporting Information [Line Items]
Revenue	11.1	10.1	20.0	19.9
Fathom Consumer Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	5.0	8.5	13.3	18.1
Fathom Business Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	$ 0.9	$ 0.3	$ 1.1	$ 3.5

Subsequent Events (Details) - Subsequent Event [Member] - USD ($) $ / shares in Units, $ in Millions	1 Months Ended	6 Months Ended
	Aug. 31, 2013	Jun. 27, 2013	Aug. 01, 2013
Subsequent Event [Line Items]
Dividends payable, date declared		Aug. 01, 2013
Cash dividends declared, per share			$ 0.22
Cash dividends declared			$ 12.2
Dividends payable, date of record		Aug. 15, 2013
Dividends payable, date to be paid		Aug. 29, 2013
Regal, Cinemark and AMC [Member] \| New Entity [Member]
Subsequent Event [Line Items]
Ownership interest			90.00%
NCM, LLC. [Member] \| New Entity [Member]
Subsequent Event [Line Items]
Minority ownership percentage			10.00%
Founding Members [Member] \| NCM, LLC. [Member]
Subsequent Event [Line Items]
Promissory note receivable	$ 25.0