ncmllc-20220504
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): May 4, 2022
National CineMedia, Inc.
(Exact name of registrant as specified in its charter)  

Delaware001-3329620-5665602
(State or Other Jurisdiction of
Incorporation or Organization)
(Commission File Number)(I.R.S. Employer
Identification No.)
6300 S. Syracuse WaySuite 300CentennialColorado80111
(Address of Principal Executive Offices)(Zip Code)
(303) 792-3600
(Registrant’s telephone number, including area code)
 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 210.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Common Stock, par value $0.01 per shareNCMIThe Nasdaq Stock Market LLC
(Title of each class)(Trading symbol)(Name of each exchange on which registered)
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company



If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02    Results of Operations and Financial Condition
On May 9, 2022, National CineMedia, Inc. (the “Company”) issued a press release announcing its financial results for the fiscal first quarter ended March 31, 2022. A copy of the press release is furnished as Exhibit 99.1 to this report.
In accordance with General Instruction B.2 of Form 8-K, the information in Item 2.02 of this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
Item 5.02    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Approval of increase in number of shares available under the 2020 Omnibus Incentive Plan
The Company’s Annual Meeting of Stockholders (the “Annual Meeting”) was held on May 4, 2022. At the Annual Meeting, the stockholders of the Company approved an increase in number of shares available under the National CineMedia, Inc. 2020 Omnibus Incentive Plan (the “2020 Omnibus Plan”) by an additional 7,500,000 shares. The Board approved the amendment to the 2020 Omnibus Plan to increase in number of available shares under 2020 Omnibus Incentive Plan on February 23, 2022, and directed that the amendment to the 2020 Omnibus Plan be submitted to a vote of the stockholders at the Annual Meeting. The amendment to the 2020 Omnibus Plan became effective immediately upon stockholder approval at the Annual Meeting.
For more information about the 2020 Omnibus Plan, see the Company’s definitive proxy statement dated March 23, 2022. The above description of the 2020 Omnibus Plan and such portions of the proxy statement are qualified in their entirety by reference to the 2020 Omnibus Plan, a copy of which is filed as an exhibit to NCM, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 30, 2021, and the amendment to the 2020 Omnibus Plan, a copy of which is filed as Exhibit 10.1 to this Current Report on Form 8-K and are incorporated by reference herein.
Item 5.03    Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year.
Approval of Company's Certificate of Incorporation to increase the amount of authorized shares
At the Company’s Annual Meeting the stockholders approved a proposal to adopt the Certificate of Amendment to the Company’s Second Amended and Restated Certificate of Incorporation (the “Certificate of Amendment”) to increase the number of authorized shares of common stock by 85,000,000 shares, or from 175,000,000 shares to 260,000,000 shares. The Certificate of Amendment became effective upon acceptance of the filing by the Secretary of State of the State of Delaware on May 4, 2022.
The foregoing summary is qualified in its entirety by reference to the Certificate of Amendment, a copy of which is filed as Exhibit 3.3 to this Current Report on Form 8-K and is incorporated by reference herein.
Approval of Company's Amended and Restated Bylaws
Effective May 4, 2022, the Board also approved an amendment to Section 3.02 of the Company’s Amended and Restated Bylaws (the “Bylaws Amendment”) to provide that the Board shall consist of at least nine directors.
The foregoing summary is qualified in its entirety by reference to the Bylaws and the Bylaws Amendment, copies of which are filed as Exhibits 3.1 and 3.2 to this Current Report on Form 8-K and are incorporated by reference herein.
Item 5.07    Submission of Matters to a Vote of Security Holders



The matters that were voted upon at the Annual Meeting on May 4, 2022, and the number of votes cast for, against or withheld, as well as the number of abstentions and broker non-votes as to each such matter, where applicable, are set forth below. Each of the proposals submitted to a vote of the Company’s stockholders at the Annual Meeting was approved.

Proposal No. 1 — Election of Directors
NameForWithheldBroker Non-Votes
Mark B. Segall53,790,4687,184,9278,005,479
David E. Glazek52,695,0878,280,3088,005,479
Lawrence A. Goodman57,941,1323,034,2638,005,479
Kurt C. Hall50,412,23010,563,1658,005,479
Juliana F. Hill60,239,277736,1188,005,479
Thomas F. Lesinski59,287,4071,687,9888,005,479
Donna Reisman50,172,87910,802,5168,005,479
Renana Teperberg58,242,2942,733,1018,005,479
Mark Zoradi58,141,5462,833,8498,005,479
Proposal No. 2 — Advisory Approval of the Company’s Executive Compensation
ForAgainstAbstentionsBroker Non-Votes
47,329,62913,528,106117,6608,005,479

Proposal No. 3 — Adopt the Certificate of Amendment to the Second Amended and Restated Certificate of Incorporation to increase the number of authorized shares
ForAgainstAbstentionsBroker Non-Votes
66,411,4102,394,398175,066
Proposal No. 4 — To approve an increase in the number of shares available under the 2020 Omnibus Incentive Plan
ForAgainstAbstentionsBroker Non-Votes
51,406,9419,433,141135,3138,005,479
Proposal No. 5 — To ratify the appointment of Deloitte & Touche LLP as the Company’s independent auditors for the year ending December 29, 2022
ForAgainstAbstentionsBroker Non-Votes
68,239,708697,39043,776

Item 9.01
Financial Statements and Exhibits
Exhibit No.Description
3.1
3.2
10.1
99.1
104Cover Page Interactive Data File (embedded within the Inline XBRL document).





SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 NATIONAL CINEMEDIA, INC.
Dated: May 9, 2022  By: /s/ Ronnie Y. Ng
   Ronnie Y. Ng
   Chief Financial Officer


Document
Exhibit 3.1
AMENDMENT TO THE
AMENDED AND RESTATED BYLAWS
OF
NATIONAL CINEMEDIA, INC.
(A DELAWARE CORPORATION)

Adopted effective May 4, 2022

This Amendment (the “Amendment”) to the Amended and Restated Bylaws (the “Bylaws”) of National CineMedia, Inc., a Delaware corporation (the “Corporation”), is made pursuant to Section 7.08 of the Bylaws and Article XI of the Amended and Restated Certificate of Incorporation of the Company and by resolution of the Board of Directors of the Corporation.

1.Section 3.02 of the Bylaws is hereby amended and restated in its entirety to read as follows:

“Section 3.02 Number, Tenure and Qualifications. The number of directors of the Corporation, other than those who may be elected by the holders of one or more series of preferred stock of the Corporation (“Preferred Stock”) voting separately by class or series, shall initially be nine (9). Each director of the Corporation shall hold office until his or her successor shall be qualified and elected, subject, however, to such director’s earlier death, resignation, retirement or removal. Any newly created directorship or vacancy shall be filled as set forth in the Certificate of Incorporation. Directors of the Corporation need not be residents of Delaware or stockholders of the Corporation. No decrease in the number of directors constituting the Board shall shorten the term of any incumbent director, except as may be provided for in a Preferred Stock Designation with respect to any additional director elected by the holders of the applicable series of Preferred Stock.”

2.All of the terms, conditions and provisions of the Bylaws continue in full force and effect except as expressly amended by this Amendment.

*    *    *    *


The undersigned, being the duly authorized and appointed Secretary of the Corporation, hereby certifies that the foregoing Amendment to the Amended and Restated Bylaws of the Corporation was duly adopted by action of the Board of Directors of the Corporation as of the date set forth above.


_____________________________
Name:
Title: Secretary

[Signature Page to the Amendment to the Amended and Restated Bylaws of National CineMedia, Inc.]
Document
Exhibit 3.2
CERTIFICATE OF AMENDMENT

TO THE

SECOND AMENDED AND RESTATED
CERTIFICATE OF INCORPORATION
OF
NATIONAL CINEMEDIA, INC.
National CineMedia, Inc., a corporation organized and existing under and by virtue of the laws of the State of Delaware (the “Corporation”), hereby certifies that:
FIRST:        The Second Amended and Restated Certificate of Incorporation of the Corporation (the “Certificate of Incorporation”) was filed with the Secretary of State of the State of Delaware on July 6, 2018.
SECOND:    Article IV, Section 4.1, of the Certificate of Incorporation is hereby amended and restated in its entirety as follows:
Section 4.1    Authorized Shares. The total number of shares of capital stock that the Corporation shall have authority to issue is 270,000,000, which shall be divided into the following classes:
(a)    260,000,000 shares shall be of a class designated Common Stock, par value $0.01 per share (“Common Stock”); and
(b)    10,000,000 shares shall be of a class designated Preferred Stock, par value $0.01 per share (“Preferred Stock”).
The number of authorized shares of Common Stock may be increased or decreased (but not below the number of shares then outstanding and the number then reserved for issuance upon the exercise, conversion or exchange of Rights (including, without limitation, Membership Units)) by an amendment to this Certificate approved by the affirmative vote of the holders of a majority of the outstanding Common Stock (and any other class or series of stock entitled to vote with the Common Stock).
THIRD:        This amendment has been consented to and authorized by the Board of Directors of the Corporation and the holders of a majority of the shares of the issued and outstanding common stock of the Corporation in accordance with the provisions of Section 242 of the General Corporation Law of the State of Delaware.
IN WITNESS WHEREOF, the Corporation has caused this Certificate of Amendment to be duly adopted and executed in its corporate name and on its behalf by its duly authorized officer as of May 4, 2022.
NATIONAL CINEMEDIA, INC.

By: _______________________________
Name: Thomas Lesinski
Title: Chief Executive Officer

Document
Exhibit 10.1
AMENDMENT NO. 1
TO 2020 OMNIBUS INCENTIVE PLAN OF
NATIONAL CINEMEDIA, INC.
    The 2020 Omnibus Incentive Plan of National CineMedia, Inc. (the “2020 Omnibus Incentive Plan”) is hereby amended as follows:
1. Section 4(a)(i)(A) is hereby deleted in its entirety and the following is inserted in lieu thereof:
“7,500,000 shares of Common Stock; and”
Except as set forth above, the remainder of the 2020 Omnibus Incentive Plan remains in full force and effect.

Adopted by the Board of Directors on March 6, 2022.

    Approved by the Stockholders on May 4, 2022.



Document

Exhibit 99.1

https://cdn.kscope.io/b4f11ffe24b343a89b6a897dcfd5cc76-image1a.jpg
National CineMedia, Inc. Reports Results for
Fiscal First Quarter 2022

First Quarter Revenue Exceeds Management Guidance
Company Encouraged with the Increase in Advertising Demand Following Recent Box Office Success
and Upfront Presentations
Centennial, CO - May 9, 2022 - National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 47.4% of National CineMedia, LLC (NCM LLC), the operator of the largest cinema advertising network reaching movie audiences in the U.S., announced today consolidated results for the fiscal first quarter ended March 31, 2022.
Q1 2022 Results
Total revenue for the first quarter ended March 31, 2022 increased 564.8% to $35.9 million as compared to $5.4 million for the comparable quarter last year. Operating loss improved to $22.5 million for the first quarter of 2022 from $28.3 million for the first quarter of 2021. Adjusted OIBDA, a non-GAAP measure, improved to negative $6.8 million for the first quarter of 2022 from negative $16.2 million for the first quarter of 2021. Net loss for the first quarter of 2022 was $25.2 million, or $0.31 per diluted share, compared to net loss of $19.4 million, or $0.25 per diluted share, for the first quarter of 2021. As adjusted to exclude the impairment of long-lived assets, loss on the re-measurement of the payable to founding members under the tax receivable agreement and sales force reorganization costs, net loss per diluted share for the first quarter ended March 31, 2022 would have decreased to $0.20 per share and net loss per diluted share for the first quarter ended March 30, 2021 would have increased to $0.27 per share. Adjusted OIBDA, adjusted net loss and adjusted loss per share are non-GAAP measures. See the tables at the end of this release for the reconciliations to the closest GAAP basis measurements.
COVID-19 Pandemic
All of the theaters within our network are open and an increasing number of major motion pictures have been released during the fourth quarter of 2021 and the first quarter of 2022, resulting in the highest attendance numbers within our network since the start of the COVID-19 pandemic. While network attendance increased substantially, it remained below historical first quarter levels due primarily to an approximate 57% decrease in the number of films released versus the first quarter of 2019. Fewer films and lower overall industry attendance resulted in lower in-theater advertising revenue. The movie slate for the remainder of 2022 looks strong due to the addition of major motion pictures that had been delayed in 2020 and 2021 and the reestablishment of exclusive release windows by most studios. As of the release date, less severe variants of the COVID-19 virus continue to circulate throughout the United States and may lead to increased health and safety regulations and restrictions, we do not expect them to have a meaningful impact on consumer movie-going behavior.
Given the lower revenue levels and future market uncertainties, the Company continued to manage its liquidity position through various cost-control measures. Since the beginning of the COVID-19 pandemic, NCM LLC has significantly reduced payroll related costs through a combination of temporary measures as well as permanent headcount reductions of approximately 45% of our workforce as compared to headcount levels prior to the COVID-19 pandemic. Much of NCM LLC's non-employee related operating cost structure is variable based on the level of advertising revenue and theater attendance. Costs such as theater access fees, network affiliate payments and platinum spot revenue share payments were not incurred during periods when the theaters were closed and were reduced for the period of time that attendance and theatrical release schedules were lower than historical levels.
1


Following the reopening of all of the theaters within our network, release of major motion pictures and the resulting increase in attendance, these costs have increased towards historical levels.
NCM LLC’s cash balance as of March 31, 2022 was $76.2 million. Including the $38.9 million at NCM, Inc, the Company had $115.1 million of cash, cash equivalents and investments as of March 31, 2022.
Dividend
The Company announced today that its Board of Directors has authorized the Company’s quarterly cash dividend of $0.03 per share of common stock. The dividend will be paid on June 7, 2022 to stockholders of record on May 23, 2022. This quarterly dividend will allow the Company to continue to pay a regular quarterly dividend for the foreseeable future at the discretion of the Board of Directors consistent with the Company’s intention to distribute substantially all its free cash flow to stockholders through its quarterly dividend. A slightly lower dividend will also provide the Company with increased financial flexibility. The declaration, payment, timing and amount of any future dividends payable will be at the sole discretion of the Board of Directors who will take into account general economic and advertising market business conditions, the Company’s financial condition, available cash, current and anticipated cash needs, and any other factors that the Board of Directors considers relevant which includes short-term and long-term impacts to the Company related to the COVID-19 pandemic and restrictions under the NCM LLC Credit Agreement.
From the CEO
Commenting on the Company’s first quarter 2022 operating results and future outlook, NCM CEO Tom Lesinski said, “We are pleased with the strong start to the year with the first quarter exceeding our revenue expectations. The quarter also marks our fourth straight quarter of meaningful year-over-year increases in advertising revenue.”
Mr. Lesinski concluded, “With the launch of NCMx, a state-of-the-art data management and analytics platform, a promising summer movie slate and a successful series of upfront meetings in advance of the start of the television upfront selling season, we are well positioned for significant revenue growth over the next several quarters.”
2022 Outlook
Due to the continued uncertainties related to the COVID-19 pandemic over the near term and the impact of changes in consumer behavior on attendance following the reopening of the theaters, the Company is only providing revenue and Adjusted OIBDA guidance for the second quarter of 2022. The Company expects to earn revenue of $63.0 to $70.0 million and Adjusted OIBDA of $12.5 million to $18.5 million for the second quarter of 2022.
Supplemental Information
Other encumbered theater payments due primarily from AMC associated with Carmike Theaters for the quarter ended March 31, 2022 and April 1, 2021, were $0.2 million and $0.0 million, respectively. These payments were recorded as a reduction of an intangible asset on the Balance Sheet and are not included in operating results or Adjusted OIBDA. No integration payments were earned for either period as the Company generated negative Adjusted OIBDA during these periods.
Conference Call
The Company will host a conference call and audio webcast with investors, analysts and other interested parties May 9, 2022 at 5:00 P.M. Eastern Time. The live call can be accessed by dialing 1-877-407-9716 or for international participants 1-201-493-6779. Participants should register at least 15 minutes prior to the commencement of the call. Additionally, a live audio webcast will be available to interested parties at www.ncm.com under the Investor Relations section. Participants should allow at least 15 minutes prior to the commencement of the call to register, download and install necessary audio software.
The replay of the conference call will be available until midnight Eastern Time, May 23, 2022, by dialing 1-844-512-2921 or for international participants 1-412-317-6671, and entering conference ID 13729360.
2


About National CineMedia, Inc.
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with young, diverse audiences through the power of movies and popular culture. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-Of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile, and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 47.4% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.
Forward-Looking Statements
This press release contains various forward-looking statements that reflect management’s current expectations or beliefs regarding future events and results of operations, including statements concerning the ultimate impact of the COVID-19 pandemic on the Company and future theater attendance levels, among others. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. Although the Company believes that the assumptions used in the forward-looking statements are reasonable, any of these assumptions could prove to be inaccurate and, as a result, actual results could differ materially from those expressed or implied in the forward-looking statements. The factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are, among others, 1) level of theater attendance or viewership of the Noovie® pre-show; 2) the impact of pandemics, epidemics or disease outbreaks, such as the novel coronavirus (COVID-19) and the success of actions taken to mitigate such situations; 3) the availability and predictability of major motion pictures displayed in theaters; 4) increased competition for advertising expenditures; 5) changes to relationships with NCM LLC’s founding members; 6) inability to implement or achieve new revenue opportunities; 7) failure to realize the anticipated benefits of the 2019 amendments to NCM LLC's exhibitor service agreements with Regal and Cinemark; 8) technological changes and innovations; 9) economic conditions, including the level of expenditures on and perception of cinema advertising; 10) our ability to renew or replace expiring advertising and content contracts; 11) reinvestment in our network and product offerings, which may require significant funding and resulting reallocation of resources; 12) fluctuations in operating costs; and 13) changes in interest rates. In addition, the outlook provided does not include the impact of any future unusual or infrequent transactions; sales and acquisitions of operating assets and investments; any future non-cash impairments of intangible and fixed assets; amounts related to litigation or the related impact of taxes that may occur from time to time due to management decisions and changing business circumstances. The Company is currently unable to forecast precisely the timing and/or magnitude of any such amounts or events. Please refer to the Company’s Securities and Exchange Commission filings, including the “Risk Factor” section of the Company’s Annual Report on Form 10-K for the year ended December 30, 2021, for further information about these and other risks. Investors are cautioned not to place undue reliance on any such forward-looking statements, which are presented only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result, of new information, future events or otherwise, except as required by law.

 
INVESTOR CONTACT:
MEDIA CONTACT:
Dan DorenkampPam Workman
800-844-0935
917-749-8048
investors@ncm.com
pam.workman@ncm.com

3



NATIONAL CINEMEDIA, INC.
Condensed Consolidated Statements of Income Unaudited
($ in millions, except per share data)
Quarter Ended
March 31, 2022April 1, 2021
Revenue
$35.9 $5.4 
OPERATING EXPENSES:
Advertising operating costs4.7 1.5 
Network costs2.0 1.8 
Theater access fees and revenue share to founding members 17.9 3.1 
Selling and marketing costs10.2 7.7 
Administrative and other costs9.7 10.2 
Impairment of long-lived assets5.8 — 
Depreciation expense2.0 3.3 
Amortization of intangibles recorded for network theater
   screen leases
6.1 6.1 
Total58.4 33.7 
OPERATING LOSS(22.5)(28.3)
NON-OPERATING EXPENSES:
Interest on borrowings17.2 14.7 
Loss on modification and retirement of debt, net
— 0.4 
Loss (gain) on re-measurement of the payable to founding members under the tax receivable
   agreement
6.4 (1.5)
Other non-operating (income) expense(0.1)0.1 
Total23.5 13.7 
LOSS BEFORE INCOME TAXES
(46.0)(42.0)
Income tax expense
— — 
CONSOLIDATED NET LOSS
(46.0)(42.0)
Less: Net loss attributable to noncontrolling interests
(20.8)(22.6)
NET LOSS ATTRIBUTABLE TO NCM, INC.
$(25.2)$(19.4)
NET LOSS PER NCM, INC. COMMON SHARE
Basic$(0.31)$(0.25)
Diluted$(0.31)$(0.25)
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic81,040,652 78,481,355 
Diluted81,040,652 78,481,355 
Dividends declared per common share$0.05 $0.05 



4



NATIONAL CINEMEDIA, INC.
Selected Condensed Balance Sheet Data
Unaudited ($ in millions)
As of
March 31, 2022December 30, 2021
Cash, cash equivalents and marketable securities
$115.1 $102.5 
Receivables, net
43.0 53.0 
Property and equipment, net
14.2 21.3 
Total assets
821.6 817.4 
Borrowings, gross
1,156.4 1,108.0 
Total equity/(deficit)
(421.4)(383.5)
Total liabilities and equity
821.6 817.4 



NATIONAL CINEMEDIA, INC.
Operating Data
Unaudited
Quarter Ended
March 31, 2022April 1, 2021
Total Screens (100% Digital) at Period End (1)(5)
20,605 20,658 
Founding Member Screens at Period End (2)(5)
16,361 16,434 

Quarter Ended
(in millions)
March 31, 2022April 1, 2021
Total Attendance for Period (3)(5)
76.0 13.8 
Founding Member Attendance for Period (4)(5)
61.0 10.2 
Capital Expenditures (6)
$0.8 $2.5 
(1)
Represents the total screens within NCM LLC’s advertising network.
(2)
Represents the total founding member screens.
(3)
Represents the total attendance within NCM LLC’s advertising network.
(4)
Represents the total attendance within NCM LLC’s advertising network in theaters operated by the founding members.
(5)Excludes screens and attendance associated with certain AMC Carmike theaters for each period presented.
(6)Includes certain other implementation costs associated with cloud computing arrangements.


5



NATIONAL CINEMEDIA, INC.
Operating Data
Unaudited
(In millions, except advertising revenue per attendee, margin and per share data)
 
Quarter Ended
March 31, 2022April 1, 2021
Revenue breakout:
National advertising revenue$26.3 $3.2 
Local and regional advertising revenue6.1 1.7 
Total advertising revenue (excluding beverage)$32.4 $4.9 
Total revenue$35.9 $5.4 
Per attendee data:
National advertising revenue per attendee$0.346 $0.232 
Local and regional advertising revenue per attendee$0.080 $0.123 
Total advertising revenue (excluding beverage)
   per attendee
$0.426 $0.355 
Total revenue per attendee$0.472 $0.391 
Total attendance (1)
76.0 13.8 
Other operating data:
Operating loss$(22.5)$(28.3)
Adjusted OIBDA (2)
$(6.8)$(16.2)
Adjusted OIBDA margin (2)
(18.9)%(300.0)%
Loss per share - basic$(0.31)$(0.25)
Loss per share - diluted$(0.31)$(0.25)
Adjusted loss per share - diluted (2)
$(0.20)$(0.27)
(1)Represents the total attendance within NCM LLC’s advertising network. Excludes screens and attendance associated with certain AMC Carmike theaters for all periods presented.
(2)Adjusted OIBDA, Adjusted OIBDA margin and adjusted loss per share are not financial measures calculated in accordance with GAAP in the United States. See attached tables for the non-GAAP reconciliations.


6


NATIONAL CINEMEDIA, INC.
Non-GAAP Reconciliations
Unaudited
Adjusted OIBDA and Adjusted OIBDA Margin
Adjusted Operating Income Before Depreciation and Amortization (“Adjusted OIBDA”) and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the United States.  Adjusted OIBDA represents operating income (loss) before depreciation expense adjusted to also exclude amortization of intangibles recorded for network theater screen leases and non-cash share-based compensation costs, impairment of long-lived assets and redundancy costs. Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. Our management uses these non-GAAP financial measures to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company’s management, helps improve their ability to understand the Company’s operating performance and makes it easier to compare the Company’s results with other companies that may have different depreciation policies, amortization of intangibles recorded for network theater screen leases, non-cash share based compensation programs, redundancy costs, impairments of long-lived assets, debt levels or income tax rates. A limitation of these measures, however, is that they exclude depreciation and amortization of intangibles recorded for network theater screen leases, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s business. In addition, Adjusted OIBDA has the limitation of not reflecting the effect of the Company’s share-based payment costs, redundancy costs or impairments of long-lived assets. Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as an indicator of operating performance, nor should it be considered in isolation of, or as a substitute for financial measures prepared in accordance with GAAP. The Company believes that operating income (loss) is the most directly comparable GAAP financial measure to Adjusted OIBDA. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies, or calculations in the Company’s debt agreement.
The Company has not provided a reconciliation of the forward-looking non-GAAP Adjusted OIBDA measure to forward-looking GAAP operating income due to the inability to predict the amount and timing of impacts outside of the Company’s control, such as the ongoing COVID-19 pandemic, on certain items, including the timing of revenue and charges reflected in our reconciliation of historic numbers, the amount of which, based on historical experience, could be significant and are difficult to reasonably predict. Accordingly, a reconciliation of this non-GAAP measure is not available without unreasonable effort.
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The following table reconciles operating loss to Adjusted OIBDA for the periods presented (dollars in millions):
Quarter Ended
March 31, 2022April 1, 2021
Operating loss$(22.5)$(28.3)
Depreciation expense2.0 3.3 
Amortization of intangibles recorded for network theater screen leases6.1 6.1 
Share-based compensation costs (1)
1.4 2.7 
Impairment of long-lived assets (2)
5.8 — 
Sales force reorganization costs (3)
0.4 — 
Adjusted OIBDA$(6.8)$(16.2)
Total revenue$35.9 $5.4 
Adjusted OIBDA margin(18.9)%(300.0)%
Adjusted OIBDA$(6.8)$(16.2)
Integration and encumbered theater payments0.2 — 
Adjusted OIBDA after integration and encumbered theater payments
$(6.6)$(16.2)
(1)
Share-based compensation costs are included in network operations, selling and marketing and administrative expense in the accompanying financial tables as shown in the following table (dollars in millions).
Quarter Ended
March 31, 2022April 1, 2021
Share-based compensation costs included in network costs
$0.1 $0.1 
Share-based compensation costs included in selling and marketing costs0.3 0.5 
Share-based compensation costs included in administrative and other costs1.0 2.1 
Total share-based compensation costs
$1.4 $2.7 
(2)
The impairment of long-lived assets primarily relates to the write down of internally-developed software no longer in use.
(3)
Sales force reorganization costs represent redundancy costs associated with changes to the Company’s sales force implemented during the first quarter of 2022.

Adjusted Net Loss and Loss per Share
Adjusted net loss and loss per share are not financial measures calculated in accordance with GAAP in the United States. Adjusted net loss and loss per share are calculated using reported net loss and loss per share and exclude the sales force reorganization costs, impairment of long-lived assets and loss on re-measurement of the payable to the founding members under the tax receivable agreement. Our management uses these non-GAAP financial measures as an additional tool to evaluate operating performance. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to a method used by the Company’s management and helps improve their ability to understand the Company’s operating performance. Adjusted net loss and loss per share should not be regarded as alternatives to net loss and loss per share or as indicators of operating performance, nor should they be considered in isolation of, or as substitutes for financial measures prepared in accordance with GAAP. The Company believes that net loss and loss per share are the most directly comparable GAAP financial measures. Because not all companies use identical calculations, these presentations may not be comparable to other similarly titled measures of other companies.

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The following table reconciles as reported net loss and loss per share to adjusted net loss and loss per share excluding the impairment of long-lived assets, sales force reorganization costs and loss on re-measurement of the payable to founding members under the tax receivable agreement for the periods presented (dollars in millions):
Quarter Ended
March 31, 2022April 1, 2021
Net loss as reported$(25.2)$(19.4)
Impairment of long-lived assets (1)
5.8 — 
Sales force reorganization costs (2)
0.4 — 
Effect of noncontrolling interests (52.6% and 51.9%, respectively)(3.3)— 
Effect of provision for income taxes (0.0% and 0.0% blended rates, respectively) (3)
— — 
Loss (gain) on re-measurement of the payable to founding members under the tax
   receivable agreement (4)
6.4 (1.5)
Net effect of adjusting items$9.3 $(1.5)
Net loss excluding adjusting items$(15.9)$(20.9)
Weighted Average Shares Outstanding as reported
Diluted81,040,652 78,481,355 
Diluted loss per share as reported$(0.31)$(0.25)
Net effect of adjusting items0.11 (0.02)
Diluted loss per share excluding adjusting items$(0.20)$(0.27)

(1)
The impairment of long-lived assets primarily relates to the write down of internally-developed software no longer in use.
(2)
Sales force reorganization costs represents redundancy costs associated with changes to the Company’s sales force implemented during the first quarter of 2022.
(3)The rates utilized to tax effect the adjusting items represent the effective tax rates for the respective periods.
(4)The loss (gain) on the re-measurement of the payable to the founding members is related to the change in our payable to the founding members under the tax receivable agreement resulting from a change in projected taxable income before TRA deductions for the years ended December 29, 2022 and December 30, 2021.

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