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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfScreensAdvertisingNCMCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of screens advertising NCM cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingExpensesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">OPERATING EXPENSES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingExpensesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Expenses [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Significant Other Observable Inputs (Level 2) [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Inputs, Level 2 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Long-term deferred tax assets, net of valuation allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total deferred tax assets, net of valuation allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Net of Valuation Allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Commitments and Contingencies</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Commitments and Contingencies Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Units [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Common units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common Membership Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Common Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, shares authorized (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Shares Authorized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheThreeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Vesting period 3</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheThreeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Tranche Three [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Four</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2029</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, after Allowance for Credit Loss</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Accounts Receivable, after Allowance for Credit Loss, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Accounts receivable balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsCapitalLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Capital Loss Carryforwards</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsCapitalLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capital loss carryover</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Founding Members [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two founding members.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Two Founding Members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Long-term payable to founding members under tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payable To Founding Members Under Tax Sharing Agreement Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payable to founding members under tax sharing agreement, noncurrent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payable under the TRA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number Of Days Utilized Within Membership Unit Redemption Payment Calculation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number Of Days Utilized Within Membership Unit Redemption Payment Calculation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of days utilized within membership unit redemption payment calculation.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductOrServiceAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Product and Service [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductOrServiceAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Product and Service [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Fiscal Period Focus</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Fiscal Period Focus</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAssetStatementOfFinancialPositionExtensibleList_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Right-of-Use Asset, Statement of Financial Position [Extensible Enumeration]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">American Multi Cinema Acquisition Of Carmike Cinemas Inc</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">American Multi Cinema Acquisition Of Carmike Cinemas Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">American Multi Cinema acquisition of Carmike Cinemas Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Interest Rate, Stated Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Interest rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingStandardsUpdate202309Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ASU 2023-09</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingStandardsUpdate202309Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Standards Update 2023-09 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue from Contract with Customer [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue from Contract with Customer [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityShellCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Shell Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityShellCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Shell Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCommonStockCash_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends, Common Stock, Cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCommonStockCash_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash dividends declared</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCommonStockCash_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cash dividends declared amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Allowances and Reserves Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowances and Reserves Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SegmentReportingPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Segment Reporting, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SegmentReportingPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Segment Reporting</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash and cash equivalents</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Annual Maturities on Credit Facility and Senior Notes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Maturities of Long-Term Debt [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">A C J V L L C [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">AC JV, LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AC JV, LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Receivable Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Receivable Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementStrategyAndGovernanceAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management, Strategy, and Governance [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, shares issued (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Shares, Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementPositionsOrCommitteesResponsibleReportToBoardFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_TX_lbl" xlink:role="http://www.xbrl.org/2003/role/label">TEXAS</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_TX_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Texas</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskBoardOfDirectorsOversightTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Board of Directors Oversight [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NCMISpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">NCMI Spotlight Cinema Networks, LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NCMISpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">NCMI Spotlight Cinema Networks, LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Right of use assets obtained in exchange for lease liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Right-of-Use Asset Obtained in Exchange for Operating Lease Liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInPrepaidExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Prepaid Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInPrepaidExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Prepaid expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAmountsDueToMembersNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Amounts Due To Members, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAmountsDueToMembersNet_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Amounts Due To Members, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAmountsDueToMembersNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Amounts due to members, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted average grant date fair value of granted options</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average exercise price, Granted (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LookingGlassMediaMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Looking Glass Media</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LookingGlassMediaMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Looking Glass Media [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LookingGlassMediaMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Looking glass media.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitations_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Compensation Limitations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitations_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation compensation limitations.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitations_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Executive compensation limitation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Acquire Businesses, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Fair value of NCM LLC net assets reconsolidated, net of cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of NCM LLC net assets reconsolidated, net of cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Local Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Local Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Local and regional advertising revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ESA advertising revenue from beverage concessionaire agreements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Founding Member Advertising Revenue From Beverage Concessionaire Agreements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Founding member advertising revenue from beverage concessionaire agreements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition, Acquiree [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average exercise price, Expired (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Expirations in Period, Weighted Average Exercise Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFilerCategory_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Filer Category</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFilerCategory_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Filer Category</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Acquire Other Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchase of cost method investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchase of strategic investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsAmountExpire_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Loss Carryforwards, Amount Expire</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsAmountExpire_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating loss carryforwards, amount expire.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsAmountExpire_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating loss carryforward, amount expire</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">TOTAL LIABILITIES AND EQUITY/DEFICIT</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities and Equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">TOTAL LIABILITIES AND EQUITY</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term Certificates of Deposit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Short-term Certificates of Deposit [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Short term certificates of deposit member.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Instrument [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Three</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2028</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average exercise price, Exercisable (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Exercise Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment, Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Lived Tangible Asset [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationSeparatelyRecognizedTransactionsAssetsRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Separately Recognized Transactions, Assets Recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationSeparatelyRecognizedTransactionsAssetsRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business combination, capital contribution recognized transactions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationSeparatelyRecognizedTransactionsAssetsRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Business combination, capital contribution recognized transactions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByBalanceSheetGroupingTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated Fair Values of Company's Financial Instruments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByBalanceSheetGroupingTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, by Balance Sheet Grouping [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Prepaid Expenses and Other Current Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Prepaid Expenses and Other Current Assets [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskThirdPartyOversightAndIdentificationProcessesFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Third Party Oversight and Identification Processes [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TradeNamesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Spotlight</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TradeNamesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trade Names [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationFiniteLivedIntangibleAssetsAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated amortization , Additions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationFiniteLivedIntangibleAssetsAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accumulated amortization finite lived intangible assets acquired.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationFiniteLivedIntangibleAssetsAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accumulated Amortization Finite Lived Intangible Assets Acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash equivalents</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalents, Fair Value Disclosure</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Valuation allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred Tax Assets, Valuation Allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Valuation Allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">U.S. federal statutory rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementThirdPartyEngagedFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Third Party Engaged [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Founding member integration payments and other encumbered theater payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds From Integration And Other Encumbered Theater Payments Made By Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments received from related parties for their acquired theatres that are subject to an existing on-screen advertising contract.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from integration and other encumbered theater payments made by affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Goodwill, Ending Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Goodwill, Beginning Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Goodwill, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Goodwill balance recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Noncash Income (Expense)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateContinuingOperations_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateContinuingOperations_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total income tax provision, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Tax Authority</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Authority [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnbilledContractsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unbilled Contracts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnbilledContractsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unbilled accounts receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted Cash and Cash Equivalents</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Current payable to founding members under tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payable To Founding Members Under Tax Sharing Agreement Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payable to founding members under tax sharing agreement, current.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payable under the TRA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedPayableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement Released Payable Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedPayableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement released payable amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedPayableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payable amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSeconds_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Content segment seconds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSeconds_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Content segment seconds.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSeconds_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Content Segment Seconds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NON-CURRENT ASSETS:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Noncurrent [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Account</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Acquiree's Earnings (Loss) since Acquisition Date, Actual</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Acquired business contributed earnings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts Receivable, Allowance for Credit Loss</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, Allowance for Credit Loss</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Allowance for Customer Receivables, Beginning Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Allowance for Customer Receivables, Ending Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Less: Debt issuance costs and discounts related to term loans and senior notes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Deferred financing costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Beginning balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Ending balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Debt Issuance Costs, Net, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AvailableForSaleSecuritiesMaturity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maturities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AvailableForSaleSecuritiesMaturity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Available For Sale Securities Maturity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AvailableForSaleSecuritiesMaturity_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Available for sale securities maturity.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueGuaranteePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue Guarantee Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueGuaranteePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Range of terms, in years</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueGuaranteePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Revenue guarantee period.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, Tax Attribute Reduction (1)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Tax Attribute Reduction (1)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Tax Attribute Reduction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Tax attribute reduction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OffsetAgainstAccumulatedNegativeCashInPriorYearsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Offset Against Accumulated Negative Cash in Prior Years Made to Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OffsetAgainstAccumulatedNegativeCashInPriorYearsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Offset against accumulated negative cash in prior years made to limited liability company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average remaining life</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Useful Life</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Useful Life (years)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VestingDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Vesting [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets, Costs Incured to Renew o Extend, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Capitalized Implementation Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Capitalized Implementation Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Disaggregation of Revenue [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disaggregation of Revenue [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeconsolidationEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, Deconsolidation Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeconsolidationEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Deconsolidation Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeconsolidationEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Deconsolidation Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeconsolidationEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Deconsolidation effects of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentTriggerAmountCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Trigger Amount Covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentTriggerAmountCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Instrument, Trigger Amount Covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentTriggerAmountCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument, trigger amount covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payments to affiliates for tax sharing agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments To Affiliates For Tax Sharing Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments to affiliates for tax sharing agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of (Loss) Income Per Share, Basic and Diluted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Other Operating Assets and Liabilities, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Other, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Cost and Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Cost and Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation allowance reversed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Valuation Allowances And Reserves Charged And Reversed To Other Accounts</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Valuation allowances and reserves charged and reversed to other accounts.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment, Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment, Name [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableCurrentAndNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash dividends declared</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableCurrentAndNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">(Loss) Earnings per NCM, Inc. share, basic</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Basic (in usd per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Basic</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disaggregation of Revenue [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Revenue from Contracts with Customers</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary_lbl" xlink:role="http://www.xbrl.org/2003/role/label">AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">NCM LLC common membership unit redemption</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash redemption of NCM LLC common membership units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash redemption of NCM LLC common membership units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Employee Benefit Plans</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retirement Benefits [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ChangesInDebtIssuanceCostsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Changes in Debt Issuance Costs [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ChangesInDebtIssuanceCostsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Changes in debt issuance costs.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ChangesInDebtIssuanceCostsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Changes in Debt Issuance Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Options, Outstanding, beginning balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Options, Outstanding, ending balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssued1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssued1_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Issuance of shares upon the reconsolidation of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssued1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Stock Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssued1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Issuance of shares upon the reconsolidation of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Issuance Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestIncomeExpenseNonoperatingNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Interest income</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestIncomeExpenseNonoperatingNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Interest income</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestIncomeExpenseNonoperatingNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Interest Income (Expense), Nonoperating</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestIncomeExpenseNonoperatingNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Interest Income (Expense), Nonoperating, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additions</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FinitelivedIntangibleAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Total intangible assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Valuation and Qualifying Accounts</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule Of Valuation And Qualifying Accounts Table [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Schedule of Valuation And Qualifying Accounts [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total current liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Liabilities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer One [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Customer One [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer One</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Decreased accounts receivable, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Adjustments to reconcile consolidated net (loss) income to net cash provided by (used in) operating activities:</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2030</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2007 Plan [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand Seven Equity Incentive Plan [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand seven equity incentive plan.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividends payable, date of record</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable, Date of Record</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidFederalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Paid, Federal, after Refund Received</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidFederalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Income Tax Paid, Federal, after Refund Received, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidFederalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income taxes paid, US Federal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidFederalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">US Federal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DomesticCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Federal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DomesticCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Domestic Tax Authority [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DomesticCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">US Federal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Financing Receivable, Allowance for Credit Loss [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financing Receivable, Allowance for Credit Loss [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizationOfIntangibleAssetCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amortization of intangible asset carrying amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizationOfIntangibleAssetCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amortization Of Intangible Asset Carrying Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizationOfIntangibleAssetCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization of intangible asset carrying amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseDecreaseInDividendEquivalentAccrualNotRequiringCashInThePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Increase in dividend equivalent accrual not requiring cash in the period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseDecreaseInDividendEquivalentAccrualNotRequiringCashInThePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase Decrease in Dividend Equivalent Accrual Not Requiring Cash in the Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseDecreaseInDividendEquivalentAccrualNotRequiringCashInThePeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Increase decrease in dividend equivalent accrual not requiring cash in the period.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Other Liability, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Other liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForCreditLossMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-09, Allowance, Credit Loss [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForCreditLossMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Allowance, Credit Loss [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsOfDebtIssuanceCosts_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Payment of debt issuance costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsOfDebtIssuanceCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments of Debt Issuance Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsOfDebtIssuanceCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Payments of Debt Issuance Costs, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Adjustments for New Accounting Pronouncements [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Standards Update [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">NCM, Inc. investment in NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Purchase of Interest by Parent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntitySmallBusiness_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Small Business</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntitySmallBusiness_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Small Business</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Computer hardware and software</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Computer Hardware And Software [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Computer hardware and software.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retained Earnings (Accumulated Deficit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Retained earnings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-Based Compensation Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfUnsecuredDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repayments of Unsecured Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfUnsecuredDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Repayments of unsecured debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestAmountSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Units of Partnership Interest, Amount Surrendered</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestAmountSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Units of Partnership Interest, Amount Surrendered</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestAmountSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Units of Partnership Interest, Amount Surrendered</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherCommitmentsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Commitments [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherCommitmentsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Commitments [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Preferred Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Preferred Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationBargainPurchaseGainRecognizedAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Bargain Purchase, Gain Recognized, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationBargainPurchaseGainRecognizedAmount_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Gain on reconsolidation of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Well-known Seasoned Issuer</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Well-known Seasoned Issuer</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Options, Forfeited (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures in Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-Based Compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cinemark</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cinemark Holdings Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cinemark holdings, Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cinemark</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accrued Payroll And Related Expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accrued Payroll And Related Expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Accrued payroll and related expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued payroll and related expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AmendmentFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amendment Flag</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AmendmentFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amendment Flag</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardIndefinitely_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating Loss Carryforward Indefinitely</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardIndefinitely_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Loss Carryforward Indefinitely</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardIndefinitely_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating loss carryforward indefinitely.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Product and Service [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Product and Service [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Significant Noncash Transaction, Value of Consideration Given</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchase of subsidiary equity with NCM, Inc. equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchase of subsidiary equity with NCM, Inc. equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income before income taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation at Federal Statutory Income Tax Rate, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Acquired Receivable, Purchased without Credit Deterioration, Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of trade receivables acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ChiefExecutiveOfficerMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Chief Executive Officer [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ChiefExecutiveOfficerMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Chief Executive Officer</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Basis of Presentation and Summary of Significant Accounting Policies</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated annual forfeiture rate, percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Estimated Annual Forfeiture Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share based compensation arrangement by share based payment award estimated annual forfeiture rate.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities and Equity [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">LIABILITIES AND EQUITY</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressPostalZipCode_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, Postal Zip Code</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressPostalZipCode_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, Postal Zip Code</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Operating Activity, Including Discontinued Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash provided by (used in) operating activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Less: Noncontrolling interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Noncontrolling Interest Income (Loss), Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Common Stock [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskRoleOfManagementTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Role of Management [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Discretionary contributions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Defined Contribution Plan, Employer Discretionary Contribution Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year One</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2026</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year Three</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2028</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Increase (decrease) in intangible assets, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Period Increase (Decrease)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Less: Accumulated depreciation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated depreciation, property and equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of increase in payment per theatre patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Increase In Payment Per Theater Patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of increase in payment per theater patron.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTRA_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) On Re Measurement Of Payable To Founding Members Under TRA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTRA_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Gain (Loss) On Re Measurement Of Payable To Founding Members Under TRA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTRA_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gain (loss) on remeasurement of payable to founding members under TRA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Securities, Available-for-sale [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capitalized share-based compensation expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Amount Capitalized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidByIndividualJurisdictionLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Paid, by Individual Jurisdiction [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, Address Line One</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, Address Line One</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Change in Accounting Principle, Accounting Standards Update, Immaterial Effect [true false]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Assumptions Valuation of Options</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value, Hierarchy</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Hierarchy and NAV [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NET (LOSS) INCOME PER NCM, INC. COMMON SHARE:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskMateriallyAffectedOrReasonablyLikelyToMateriallyAffectRegistrantFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Supplemental disclosure of cash flow information:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Supplemental Cash Flow Information [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Intangible Assets, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disposals of Intangible Assets, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Disposals of Intangible Assets, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Financial Position Location, Balance [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Right-of-Use Asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease, right-of-use asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total gross deferred tax assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskBoardCommitteeOrSubcommitteeResponsibleForOversightTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GuaranteeObligationsCurrentCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Liabilities recorded for related party obligations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GuaranteeObligationsCurrentCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Guarantor Obligations, Current Carrying Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Less:&#160;&#160;Net loss attributable to noncontrolling interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Net Income (Loss) Attributable to Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TrademarkMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Trademark</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TrademarkMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trademark [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TrademarkMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Trademark</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentType_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentType_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash paid for income taxes, net of refunds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Taxes Paid, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash payments for income taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cash payments for income taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxesPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total income tax paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TypeOfArrangementAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Collaborative Arrangement and Arrangement Other than Collaborative [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByParent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsidiary, Ownership Percentage, Parent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByParent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of ownership</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ArrangementsAndNonarrangementTransactionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Collaborative Arrangement and Arrangement Other than Collaborative [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantFixedChargeCoverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fixed charge coverage ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantFixedChargeCoverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument Covenant Fixed Charge Coverage Ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantFixedChargeCoverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt instrument, covenant, fixed charge coverage ratio.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashConsiderationReceivedForAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Non Cash Consideration Received For Advertising Services</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashConsiderationReceivedForAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Non cash consideration received for advertising services.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashConsiderationReceivedForAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Non-cash consideration received for advertising services</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Central Index Key</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Central Index Key</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsExpirationYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Loss Carryforwards Expiration Year</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsExpirationYear_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating loss carryforwards expiration year.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingLossCarryforwardsExpirationYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating loss carryforwards expiration year</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedReversedReceivableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reversed amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedReversedReceivableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement Released Reversed Receivable Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementReleasedReversedReceivableAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement released reversed receivable amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Separate Account Investment [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Less: Allowance for doubtful accounts</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, Allowance for Credit Loss, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Allowance for doubtful accounts receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementExtendedTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement Extended Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementExtendedTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement extended term.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementExtendedTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Agreement extended term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskProcessForInformingBoardCommitteeOrSubcommitteeResponsibleForOversightTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFixedCoverageCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Fixed Coverage Covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFixedCoverageCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Instrument, Fixed Coverage Covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFixedCoverageCovenant_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument, fixed coverage covenant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PositiveDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Positive distributions made to limited liability company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PositiveDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Positive Distributions Made To Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PositiveDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Positive distributions made to limited liability company.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Additional Paid In Capital And Accumulated Deficit Common Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Additional paid in capital and accumulated deficit common stock.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additional paid in capital</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Period Increase (Decrease), Including Exchange Rate Effect and Discontinued Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event Type [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeconsolidationEquityEffectAmount_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Deconsolidation, Equity Effect, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeconsolidationEquityEffectAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deconsolidation, Equity Effect, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeconsolidationEquityEffectAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deconsolidation, Equity Effect, Amount</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPurchaseOfBusinesses_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchase of a business</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPurchaseOfBusinesses_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Purchase of Businesses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPurchaseOfBusinesses_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments to Purchase of Businesses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPurchaseOfBusinesses_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchase of a business</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferredOther1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Consideration Transferred, Tangible and Intangible Assets, Excluding Cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferredOther1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contingent consideration</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Shares excluded from the calculation of diluted weighted average shares</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of shares, repurchased</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Repurchased and Retired During Period, Shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchases of NCM, Inc.'s common stock, shares</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfSignificantContractWithACustomer_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of significant contract with a customer.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfSignificantContractWithACustomer_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of significant contracts with customer</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, par value (in usd per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Par or Stated Value Per Share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TypeOfAdoptionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Type of Adoption [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TypeOfAdoptionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Standards Update [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipUnitsConversionRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Membership units exchangeable into common stock ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipUnitsConversionRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Membership Units Conversion Ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipUnitsConversionRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Membership units conversion ratio.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Vesting period 1</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Tranche One [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">American Multi-Cinema, Inc. and Cinemark Holdings, Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">American Multi Cinema Inc And Cinemark Holdings Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AMC and Cinemark</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">AMC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncontrolling Interest, Increase from Subsidiary Equity Issuance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NCM LLC equity issued for purchase of an intangible asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average remaining contractual life, Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeconsolidationGainOrLossAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deconsolidation, Gain (Loss), Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeconsolidationGainOrLossAmount_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Gain on deconsolidation of affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeconsolidationGainOrLossAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gain on deconsolidation of affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainLossOnTerminationOfLease_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Expense for early lease termination fee</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainLossOnTerminationOfLease_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) on Termination of Lease</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFinStmtErrorCorrectionFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Financial Statement Error Correction [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFinStmtErrorCorrectionFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Financial Statement Error Correction [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueToFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amounts due to ESA Parties, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueToFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">DueToFoundingMembersCurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueToFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">DueToFoundingMembersCurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDebtIssuanceCostNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Debt Issuance Cost Non-current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDebtIssuanceCostNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Debt Issuance Cost Non-current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDebtIssuanceCostNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt issuance costs, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Accrued Liabilities, Current, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accrued Liabilities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_OwnershipDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Ownership [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current Fiscal Year End Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Fiscal Year End Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Long-term Debt Instruments [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Long-Term Debt Instruments [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsAcquiredAsPartOfBusinessCombinationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Intangible Asset, Acquired, Finite-Lived [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsAcquiredAsPartOfBusinessCombinationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Intangible Assets Acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_OH_lbl" xlink:role="http://www.xbrl.org/2003/role/label">OHIO</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_OH_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ohio Municipalities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Other Asset, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CustomerRelationshipsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer Relationships</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressStateOrProvince_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, State or Province</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressStateOrProvince_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, State or Province</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Projected Executive Compensation Limitations, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation, projected executive compensation limitations, percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Projected executive compensation limitations, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Number of Restricted Stock Units Non-vested, Ending balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of Restricted Stock Units, Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Number of Restricted Stock Units Non-vested, beginning balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_EquityMethodInvesteeNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment, Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_EquityMethodInvesteeNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment, Name [Domain]</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt issuance costs, gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Preferred stock, shares outstanding (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Preferred Stock, Shares Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">COMPREHENSIVE (LOSS) INCOME ATTRIBUTABLE TO NCM, INC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt issuance costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Capitalized During Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Issuance Costs, Capitalized During Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Incremental Common Shares Attributable to Dilutive Effect of Share-Based Payment Arrangements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Add: Dilutive effect of stock options, restricted stock, and exchangeable NCM LLC common membership units (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AMC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">American Multi Cinema Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">American Multi-Cinema, Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmericanMultiCinemaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">American Multi Cinema Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Vested shares withheld to cover tax obligations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Shares Withheld for Tax Withholding Obligation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Marketable Securities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Short-term marketable securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total marketable securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Noncontrolling interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity, Attributable to Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityFrequencyOfCommitmentFeePayment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Line of credit facility, frequency of commitment fee payment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityFrequencyOfCommitmentFeePayment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line of Credit Facility, Frequency of Commitment Fee Payment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_WeightedAverageTermESAandAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted Average Term, ESA and Affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_WeightedAverageTermESAandAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Term, ESA and Affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_WeightedAverageTermESAandAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Weighted Average Term, ESA and Affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Domestic state and local income taxes, net of federal effect</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Share-Based Compensation Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Non Cash Gain Loss On Re Measurement Of Payable To Founding Members Under Tax Sharing Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Non-cash gain (loss) on re-measurement of payable to founding members under tax sharing agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Non-cash (gain) loss on re-measurement of the TRA payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerWithRevenueInExcessOfTenPercentOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer with revenue in excess of ten percent of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerWithRevenueInExcessOfTenPercentOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer with revenue in excess of ten percent of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerWithRevenueInExcessOfTenPercentOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Customer with revenue in excess of ten percent of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Components of Deferred Tax Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Deferred Tax Assets and Liabilities [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PerformanceSharesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Performance Shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PerformanceSharesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Performance Shares [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PerformanceSharesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Performance-based Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2023Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Year 2023</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2023Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Year 2023 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Subsequent Event</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringDeconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Issuance Costs, Capitalized During Deconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringDeconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Capitalized During Deconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringDeconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt issuance costs, capitalized during deconsolidation.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Marketable Securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Marketable Securities, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DigitalProductDevelopmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Digital Product Development [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DigitalProductDevelopmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Digital Product Development.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DigitalProductDevelopmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Digital Product Development</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfAdditionalSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Additional Shares Authorized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfAdditionalSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additional common stock available for issuance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Assets, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatronNationalCineMediaLLC_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Increase in Payment Per Theater Patron - National CineMedia LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatronNationalCineMediaLLC_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage Of Increase in Payment Per Theater Patron - National CineMedia LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatronNationalCineMediaLLC_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of increase in payment per theater patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Aggregate Fair Value - Short term marketable securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term marketable securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Thereafter</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee Operating Lease Liability Payments Due After Year Four</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Lessee operating lease liability payments due after year four.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Antidilutive Securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Antidilutive Securities [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsPrepaidExpenseAndOtherAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Prepaid Expense and Other Asset, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsPrepaidExpenseAndOtherAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Prepaid expenses and other current assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedAndCancelled_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Membership Units Issued And Cancelled</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedAndCancelled_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Common Membership Units Issued And Cancelled</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedAndCancelled_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common membership units issued and cancelled</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseInOtherInvestmentsDueToCashInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase in Other Investments due to Cash Investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseInOtherInvestmentsDueToCashInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Increase in other investments due to cash investment.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncreaseInOtherInvestmentsDueToCashInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Increase in other investments due to cash investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Options, Expired (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Expirations in Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Rights, Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Vesting percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2025Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Year 2025 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2025Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Year 2025</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ReductionRetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reduction Retained Earnings Accumulated Deficit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ReductionRetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Reduction retained earnings accumulated deficit.</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidForeignAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income taxes paid, Foreign</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidForeignAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Income Tax Paid, Foreign, after Refund Received, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidForeignAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Foreign</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestExpenseDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Interest on borrowings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestExpenseDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Interest Expense, Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StateAndLocalJurisdictionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">State</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StateAndLocalJurisdictionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">State and Local Jurisdiction [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transaction [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_NameOfMajorCustomerDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Dividend Equivalents Paid On Share-based Compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation, dividend equivalents paid on share-based compensation.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend equivalents paid on share-based compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedIntegrationPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accrued Integration Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedIntegrationPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accrued integration payments.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedIntegrationPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued integration payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Thereafter</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, after Year Five</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalents [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherCommitmentsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Commitments [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherCommitmentsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Commitments [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Consideration Transferred</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounting Policies [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Policies [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accounting policies.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Preferred Stock, Value, Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Preferred stock, $0.01 par value; 10,000,000 shares authorized, 50 issued and outstanding, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maturity date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Maturity Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Repayment date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MinimumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Minimum</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MinimumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Minimum [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted Average Grant-Date Fair Value, Granted (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FinancialInstrumentAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financial Instrument [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CURRENT ASSETS:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Current [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestmentsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Method Investments [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestmentsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Other Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfVotesPerCommonShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of votes per common share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfVotesPerCommonShare_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number Of Votes Per Common Share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfVotesPerCommonShare_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of votes per common share.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">On-screen advertising time to satisfy agreement obligations, in seconds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Length Of On Screen Advertising Time To Satisfy Agreement Obligations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">The length of on-screen advertising time to satisfy agreement obligations.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total other investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Long-Term Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Amortization</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Amortization of Intangible Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Stock Issued During Period, Shares, New Issues</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amortization of Intangible Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Inputs, Level 3 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Significant Unobservable Inputs (Level 3)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromLongTermLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Long-Term Lines of Credit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromLongTermLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from revolving credit facility</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total assets acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxPeriodDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Period [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxPeriodDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Period [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Values of the Company's Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Assets Measured on Recurring Basis [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CURRENT LIABILITIES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Current [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchases of NCM, Inc.'s common stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Repurchased and Retired During Period, Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpenditures_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Capital Expenditures</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpenditures_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capital expenditures</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpenditures_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Capital expenditures.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party Transactions [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transactions [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Shares, Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Balance (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BarterTransactionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Barter Transaction Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BarterTransactionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Barter Transaction Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BarterTransactionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Barter Transaction Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Loss Carryforwards</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, after Allowance for Credit Loss, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Receivables, net of allowance of $1.1 and $1.2, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfTheaterAccessFeePaid_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Aggregate percentage of theater access fee paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfTheaterAccessFeePaid_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Theater Access Fee Paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfTheaterAccessFeePaid_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of theater access fee paid.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2007 Plan and 2016 Plan [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand Seven Equity Incentive Plan And Two Thousand Sixteen Equity Incentive Plan [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand seven equity incentive plan and two thousand sixteen equity incentive plan.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidByIndividualJurisdictionAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Paid, by Individual Jurisdiction [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingencies_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">COMMITMENTS AND CONTINGENCIES (NOTE 13)</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnRemeasurement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) On Remeasurement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnRemeasurement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Gain (Loss) On Remeasurement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnRemeasurement_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Gain on re-measurement of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Allowances and Reserves</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowances and Reserves [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Weighted Average Grant-Date Fair Value, Non-vested beginning balance (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Weighted Average Grant-Date Fair Value, Non-vested, ending balance (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfActualTaxBenefitRealizedFromTheTaxAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage of actual tax benefit realized from the tax amortization</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfActualTaxBenefitRealizedFromTheTaxAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of actual tax benefit realized from the tax amortization.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherInvestmentsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Other Investments Non -current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherInvestmentsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Other Investments Non -current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherInvestmentsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Shares Issued, Shares, Share-Based Payment Arrangement, after Forfeiture</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation issued, net of tax (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amounts Due to/from Founding Members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amounts Due To From Founding Members Policy [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amounts due to from founding members.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProvisionForDoubtfulAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts Receivable, Credit Loss Expense (Reversal)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProvisionForDoubtfulAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, Credit Loss Expense (Reversal)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProvisionForDoubtfulAccounts_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Allowance for Customer Receivables, Provision for credit losses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GeneralAndAdministrativeExpenseMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">General and Administrative Expense [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GeneralAndAdministrativeExpenseMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Administrative and Other Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common membership units issued, net (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Membership Units Issued Net Of Units Surrendered</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Common membership units issued net of units surrendered.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total lease liability as of December 26, 2024 per the Consolidated Balance Sheet</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total lease liability as of January 1, 2026 per the Consolidated Balance Sheet</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorFirmId_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Firm ID</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorFirmId_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AuditorFirmID</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Basis spread on variable rate, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Basis Spread on Variable Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityReverseStockSplit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stockholders' Equity, Reverse Stock Split</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityReverseStockSplit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stockholders' equity, reverse stock split</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableGrossCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Receivables</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableGrossCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, before Allowance for Credit Loss, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioForecastMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Forecast [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioForecastMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Scenario Forecast</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShortTermBorrowings_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Short-Term Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShortTermBorrowings_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term debt, net of debt issuance costs of $0.0 and $0.0, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesGrossContractualAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contract value of receivables acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesGrossContractualAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Acquired Receivable, Purchased without Credit Deterioration, Gross Contractual Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_A2016EquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">2016 Equity Incentive Plan [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_A2016EquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">2016 Equity Incentive Plan</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_A2016EquityIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2016 Equity Incentive Plan</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransitionalAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Transitional Agreements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransitionalAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Transitional agreements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransitionalAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Transitional Agreements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConcentrationRiskByBenchmarkAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Concentration Risk Benchmark [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CASH FLOWS FROM FINANCING ACTIVITIES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Financing Activity, Continuing Operation [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Two</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2027</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Change Due to Net Income Attributable to Parent and Effects of Changes, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Change from net (loss) income attributable to NCM, Inc. and transfers from noncontrolling interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Change in the valuation allowance, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NON-CURRENT LIABILITIES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesNoncurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Noncurrent [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProfitLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Consolidated net (loss) income</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProfitLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Net Income (Loss), Including Portion Attributable to Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProfitLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">CONSOLIDATED NET (LOSS) INCOME</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Cash and Equivalents</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Cash and Cash Equivalent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cash, cash equivalents and restricted cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherOperatingActivitiesCashFlowStatement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Other Item</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherOperatingActivitiesCashFlowStatement_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other cash flows from operating activities, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amount Increase In Payment Per Theater Patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amount Increase In Payment Per Theater Patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountIncreaseInPaymentPerTheaterPatron_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amount Increase In Payment Per Theater Patron</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementPositionsOrCommitteesResponsibleTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Positions or Committees Responsible [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Basic (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Number of Shares Outstanding, Basic</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StatementScenarioAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Scenario [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StatementScenarioAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Scenario [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Effects of Changes, Net [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Effects of Changes, Net [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPercentageOfRevolvingCommitment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line Of Credit Facility, Percentage Of Revolving Commitment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPercentageOfRevolvingCommitment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Line Of Credit Facility, Percentage Of Revolving Commitment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPercentageOfRevolvingCommitment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Line of credit facility, percentage of revolving commitment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentInformationLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Information [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentInformationLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Information [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash distributions declared to members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Reconciliation of Provision for Income Taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Share-Based Compensation Arrangements by Share-Based Payment Award [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment, Type</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Lived Tangible Asset [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expected term of options granted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Net of Forfeitures</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Net of Forfeitures, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskProcessForInformingManagementOrCommitteesResponsibleTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsNetAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Net [Abstract]</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Subsequent Events</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Debt instrument currently outstanding loan amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total borrowings, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExaminationYearUnderExamination_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income tax examination, year under examination</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExaminationYearUnderExamination_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Examination, Year under Examination</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetInterestCarryforward_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Interest Expense, Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetInterestCarryforward_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Asset, Interest Carryforward</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetInterestCarryforward_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Business interest expense limitation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party Transactions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transactions Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">APIC, Share-Based Payment Arrangement, Increase for Cost Recognition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation expense/capitalized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableRateDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Variable Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableRateDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Variable Rate [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertisingInventory_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Agreement to exchange on-screen advertising inventory</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertisingInventory_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement To Exchange On Screen Advertising Inventory</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertisingInventory_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement to exchange on screen advertising inventory.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Change in the valuation allowance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stockholders' Equity Attributable to Parent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity, Attributable to Parent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total NCM, Inc. stockholders' equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Preferred stock, par value (in usd per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Preferred Stock, Par or Stated Value Per Share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BasisOfAccountingPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Basis of Presentation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BasisOfAccountingPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Basis of Accounting, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement of Stockholders' Equity [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Stockholders' Equity [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsPeriodIncreaseDecreaseAffiliatePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets, Period Increase (Decrease), Affiliate Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsPeriodIncreaseDecreaseAffiliatePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Period Increase (Decrease), Affiliate Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsPeriodIncreaseDecreaseAffiliatePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite-Lived Intangible Assets, Period Increase (Decrease), Affiliate Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Vesting period 2</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Tranche Two [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment in AC JV, LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Method Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Investet cash to acquire equity interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Use of Estimates, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Restricted Stock Awards and Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Nonvested Share Activity [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Property, Plant, and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property and equipment, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Property, Plant, and Equipment, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Five</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2030</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Leasehold Improvements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Leasehold Improvements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SellingAndMarketingExpenseMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Selling and Marketing Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SellingAndMarketingExpenseMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Selling and Marketing Expense [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueDisclosuresTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Measurements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueDisclosuresTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Disclosures [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedReserves_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued Reserves</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedReserves_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accrued Reserves</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccruedReserves_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accrued reserves.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DepreciationNonproduction_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Depreciation, Nonproduction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DepreciationNonproduction_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Depreciation expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncontrollingInterestMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncontrollingInterestMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncontrolling Interest [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding [Roll Forward]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Equity in earnings of non-consolidated entities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromEquityMethodInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income (Loss) from Equity Method Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Four</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2029</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Taxes [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Taxes [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Income Taxes [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Mandatory Distributions to Members</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PlanNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Plan Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PlanNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Plan Name [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accumulated amortization integration and other encumbered theater payments during period.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accumulated Amortization Integration And Other Encumbered Theater Payments During Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccumulatedAmortizationIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated amortization integration and other encumbered theater payments during period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneTimeGrantMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">One-time Grant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneTimeGrantMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">One-time Grant [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneTimeGrantMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">One-time Grant</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligationExpectedTimingOfSatisfactionStartDateAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity [Domain]</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CreditFacilityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Credit Facility [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostOfGoodsAndServicesSold_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Costs of goods and services sold</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegionalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Regional Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegionalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Regional Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Certificates of Deposit [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term Certificates of Deposit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Achievement of percentage in performance based restricted stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Achievement Of Percentage In Performance Based Restricted Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Achievement of percentage in performance based restricted stock.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxPeriodAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Period [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxPeriodAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Period [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersNCMShowIsPresented_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Theaters NCM Show is Presented</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersNCMShowIsPresented_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of theaters NCM show is presented</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersNCMShowIsPresented_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of theaters NCM show is presented</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common membership units issued (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Membership Units Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Common membership units issued.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CommonMembershipUnitsIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Common membership units issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Liability [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of liabilities assumed:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party, Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Other Adjustments, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ForeignCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Foreign Tax Jurisdiction [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ForeignCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Foreign</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedGoodwillAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Goodwill Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedGoodwillAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Goodwill Amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedGoodwillAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSecond_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Content segment second.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSecond_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Content Segment Second</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ContentSegmentSecond_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Content segment seconds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfCustomersMoreThanTenPercentageOfRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Customers More than Ten Percentage of Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfCustomersMoreThanTenPercentageOfRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of customers more than ten percentage of revenue.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfCustomersMoreThanTenPercentageOfRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of customers more than ten percentage of revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressCityOrTown_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, City or Town</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressCityOrTown_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, City or Town</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long Term Marketable Securities [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Long-term marketable securities.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Marketable Securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenuePerformanceObligationPaymentTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payment terms</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenuePerformanceObligationPaymentTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Performance Obligation, Payment Terms</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenuePerformanceObligationPaymentTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Revenue, Performance Obligation, Payment Terms</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contingent consideration</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Contingent Consideration, Liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Business Combination, Contingent Consideration, Liability, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FederalAndStateResearchAndExperimentationTaxCreditMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Federal And State Research And Experimentation Tax Credit [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FederalAndStateResearchAndExperimentationTaxCreditMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Federal and state research and experimentation tax credit.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FederalAndStateResearchAndExperimentationTaxCreditMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Federal and State Research and Experimentation Tax Credit Carryforwards</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NumberOfReportableSegments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Reportable Segments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NumberOfReportableSegments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of reportable segment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Removal of Cash and Cash Equivalents of Unconsolidated Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Removal of Cash and Cash Equivalents of Unconsolidated Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Removal of cash, cash equivalents and restricted cash of unconsolidated affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Removal of cash, cash equivalents and restricted cash of unconsolidated affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPrepaymentFeePercentageOnCommitmentAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line Of Credit Facility Prepayment Fee Percentage On Commitment Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPrepaymentFeePercentageOnCommitmentAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Line of credit facility, prepayment fee percentage on commitment amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LineOfCreditFacilityPrepaymentFeePercentageOnCommitmentAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Prepayment fee percentage on commitment amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ESAsAndAffiliateAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">E S As And Affiliate Agreements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ESAsAndAffiliateAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">ESAs and Affiliate Agreements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ESAsAndAffiliateAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ESAs and Network Affiliate Agreements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_SecurityExchangeName_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Security Exchange Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_SecurityExchangeName_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Security Exchange Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CreditFacilityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Credit Facility</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CreditFacilityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Credit Facility [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentVariableInterestRateTypeExtensibleEnumeration_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Variable Interest Rate, Type [Extensible Enumeration]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Debt Instrument, carrying value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentCarryingAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Outstanding borrowings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Other Adjustments, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property and equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityBankruptcyProceedingsReportingCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Bankruptcy Proceedings, Reporting Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IntangibleAssetsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IntangibleAssetsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Intangible Assets Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">INCOME BEFORE INCOME TAXES</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">(LOSS) INCOME BEFORE INCOME TAXES</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Options, Vested and Expected to Vest (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConcentrationRiskTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Concentration Risk Type [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsCurrentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Current, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsCurrentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt issuance costs, current, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeemedPaymentOnWriteOffOfAffiliateAssetsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Deemed Payment On Write Off Of Affiliate Assets Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeemedPaymentOnWriteOffOfAffiliateAssetsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation deemed payment on write-off of affiliate assets percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDeemedPaymentOnWriteOffOfAffiliateAssetsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deemed payment on write-off of affiliate assets, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Non-Option Equity Instruments, Granted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Options, Granted (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Options granted during the period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Disposal Group, Including Discontinued Operation, Intangible Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disposals of Intangible Assets, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DisposalsOfIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Disposals of Intangible Assets, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Antidilutive Securities, Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Antidilutive Securities, Name [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentOwnedAtCost_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Other investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentOwnedAtCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment owned, at cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentOwnedAtCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investet cash to acquire equity interests</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityNoteAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stockholders' Equity Note [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCostsDepreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capitalized Implementation Costs Depreciation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCostsDepreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Capitalized Implementation Costs Depreciation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalizedImplementationCostsDepreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Capitalized Implementation Costs Depreciation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Subtotal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property Plant And Equipment Net Before Construction In Progress</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Property Plant And Equipment Net Before Construction In Progress</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Recently Adopted Accounting Pronouncements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Recently Adopted Accounting Pronouncements Policy [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Recently adopted accounting pronouncements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInDueToRelatedParties_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Due to Related Parties</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInDueToRelatedParties_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amounts due to ESA Parties, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Cash, cash equivalents and restricted cash at beginning of period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Cash, cash equivalents and restricted cash at end of period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Continuing Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Interest Paid, Excluding Capitalized Interest, Operating Activity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash paid for interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Range [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Range</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statistical Measurement [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AMCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AMC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AMCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">AMC [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AMCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">AMC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeferredAvailableCashDistribution_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred available cash distribution</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeferredAvailableCashDistribution_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Available Cash Distribution</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DeferredAvailableCashDistribution_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred available cash distribution.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total current assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assets, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Total share-based compensation costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Recognized share-based compensation expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued purchases of property and equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncash or Part Noncash Acquisition, Fixed Assets Acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Period End Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Period End Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantLeverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument Covenant Leverage Ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantLeverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt instrument covenant leverage ratio.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentCovenantLeverageRatio_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Leverage ratio</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_TitleOfIndividualAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Title and Position [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Hierarchy</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Hierarchy and NAV [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_IcfrAuditorAttestationFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ICFR Auditor Attestation Flag</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_IcfrAuditorAttestationFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">ICFR Auditor Attestation Flag</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Options, Exercisable (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability, Current, Statement of Financial Position [Extensible Enumeration]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_TN_lbl" xlink:role="http://www.xbrl.org/2003/role/label">TENNESSEE</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="stpr_TN_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tennessee</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement of Financial Position [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Financial Position [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted Stock Units (RSUs) [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted Stock Units (RSUs)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquityInterestAcquiredPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Interest Acquired, Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquityInterestAcquiredPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Equity Interest Acquired, Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquityInterestAcquiredPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equity interest acquired, percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligationExpectedTimingOfSatisfactionLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedAssetsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Asset [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedAssetsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of assets acquired:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue Recognition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VestingAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Vesting [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Class of Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Class of Stock [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Class of Stock [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Income Tax Expense (Benefit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total current income tax expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2024Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Year 2024 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TaxYear2024Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Year 2024</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchaseProgramPeriodInForce1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Repurchase Program, Period in Force</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchaseProgramPeriodInForce1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock repurchase program, period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsDisclosureLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsDisclosureLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of restricted stock and restricted stock units expected to vest, after consideration of expected forfeitures of shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Other Than Options Expected To Vest After Consideration Of Expected Forfeitures Outstanding Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share based compensation arrangement by share based payment award other than options expected to vest after consideration of expected forfeitures outstanding number.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Liabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Liabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Liabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPartiesUnderTheTaxReceivableAgreement_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Payments to the ESA Parties under the tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPartiesUnderTheTaxReceivableAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments To Parties Under The Tax Receivable Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentsToPartiesUnderTheTaxReceivableAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments to parties under the tax receivable agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financial Instruments [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Projected Executive Compensation Limitations, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Projected executive compensation limitations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation, projected executive compensation limitations, amount.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Income attributable to NCM, Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Reconciliation Income Tax Expense Excluding Minority Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Income Tax Reconciliation Income Tax Expense Excluding Minority Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowanceByDeferredTaxAssetAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Allowance by Deferred Tax Asset [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowanceByDeferredTaxAssetAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Valuation Allowance by Deferred Tax Asset [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TimeBasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Time-based Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TimeBasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Time-based Restricted Stock Units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TimeBasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Time-based Restricted Stock Units [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLeaseIncomeLeasePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating Lease, Lease Income, Lease Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLeaseIncomeLeasePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Lease Income, Lease Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year Two</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2027</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedCash_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted Cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedCash_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted Stock [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RestrictedStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableRateAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Variable Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableRateAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Variable Rate [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount, Beginning Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount, Ending Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Gross carrying amount, beginning balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Gross carrying amount, ending balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Diluted (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Diluted (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Number of Shares Outstanding, Diluted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFileNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity File Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFileNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity File Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsOfDividendsCommonStock_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Payment of dividends</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsOfDividendsCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments of Ordinary Dividends, Common Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnDeconsolidationOfAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gain on deconsolidation of affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnDeconsolidationOfAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Gain (loss) on deconsolidation of affiliate.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnDeconsolidationOfAffiliate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain Loss on Deconsolidation of Affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnDeconsolidationOfAffiliate_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Gain on deconsolidation of affiliate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingStandardsUpdate202307Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ASU 2023-07</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingStandardsUpdate202307Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Standards Update 2023-07 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFederalStateAndLocalTaxExpenseBenefitAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Federal, State and Local, Tax Expense (Benefit) [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFederalStateAndLocalTaxExpenseBenefitAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandAndTwentyFiveAMCAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand and Twenty Five AMC Agreement [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandAndTwentyFiveAMCAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand and twenty five AMC agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TwoThousandAndTwentyFiveAMCAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2025 AMC Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts payable and accrued expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Accounts Payable and Accrued Liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Prepaid Expense and Other Assets, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PrepaidExpenseAndOtherAssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Prepaid expenses and other current assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Number of Restricted Stock Units, Forfeited (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of Restricted Stock Units, Forfeited (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeited in Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Other Liability, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Other current liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investments [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred Tax Asset [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Asset [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt issuance costs, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Line of Credit Arrangements, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SalesRevenueNetMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue Benchmark [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SalesRevenueNetMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioUnspecifiedDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Scenario, Unspecified [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioUnspecifiedDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Scenario [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SecuredCreditorsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Secured Creditors</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SecuredCreditorsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Secured Creditors [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SecuredCreditorsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Secured Creditors</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock available for issuance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Authorized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Operating Segments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of operating segments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">National Cine Media Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">National CineMedia, Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">National Cine Media Inc [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NCM Inc.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDesignatedMarketAreasAdvertisingNCMCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Designated Market Areas Advertising NCM Cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDesignatedMarketAreasAdvertisingNCMCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of designated market areas advertising NCM cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfDesignatedMarketAreasAdvertisingNCMCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of designated market areas advertising NCM cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Taxes [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Taxes [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Income Taxes [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GeneralAndAdministrativeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Administrative and other costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GeneralAndAdministrativeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">General and Administrative Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAndAssetAcquisitionAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CASH FLOWS FROM OPERATING ACTIVITIES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Operating Activity, Continuing Operation [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliateAdditionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Network Affiliate Additions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliateAdditionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Network Affiliate Additions [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliateAdditionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Network Affiliate Additions.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsDisclosureTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsDisclosureTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Pro Forma Information, Pro Forma Income (Loss), after Tax</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Net (Loss) Income</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Acquired business contributed earnings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TheaterExhibitionFees_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Theater Exhibition Fees</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TheaterExhibitionFees_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Theater exhibition fees,</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TheaterExhibitionFees_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Theater exhibition fees (including fees to related parties of $0.0, $0.0 and $16.5, respectively)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TheaterExhibitionFees_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Theater exhibition fees</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsOther_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsOther_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentFederalStateAndLocalTaxExpenseBenefitAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentFederalStateAndLocalTaxExpenseBenefitAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Federal, State and Local, Tax Expense (Benefit) [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Accounts Payable, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Accounts payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncompetitionAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Noncompetition Agreements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncompetitionAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncompetition Agreements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncompetitionAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Noncompetition agreements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Intangible assets, net of accumulated amortization</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Total intangible assets, net, beginning balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Total intangible assets, net, ending balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible assets, net of accum. amortization of $86.2 and $52.8, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CASH FLOWS FROM INVESTING ACTIVITIES:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Investing Activity, Continuing Operation [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current year change to enacted federal and state rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Change in Enacted Tax Rate, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainsLossesOnExtinguishmentOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) on Extinguishment of Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainsLossesOnExtinguishmentOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Gain (Loss) on Extinguishment of Debt, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainsLossesOnExtinguishmentOfDebt_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Loss on debt extinguishment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average exercise price, Vested and Expected to Vest (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated useful life</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Useful Life</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Maturity [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Minimum Lease Payments Under Noncancelable Operating Leases</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel">Contract with Customer, Liability, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel">Contract with Customer, Liability, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Contract with Customer, Liability, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_OwnershipAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ownership [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_OwnershipAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Ownership [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Vesting period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation, vesting period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total liabilities assumed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel">Total liabilities assumed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Depreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Depreciation expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Depreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Depreciation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend equivalents paid on share-based compensation, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Dividend Equivalents Paid On Share-based Compensation, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation, dividend equivalents paid on share-based compensation, percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseTermOfContract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Lease term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseTermOfContract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Term of Contract</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVCashDistributions_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ACJV Cash Distributions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVCashDistributions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">ACJV Cash Distributions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ACJVCashDistributions_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">ACJV Cash Distributions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) On Reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Gain (Loss) On Reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReconsolidation_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Gain on reconsolidation of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business combination, gain upon the reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, shares outstanding (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Balance, (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Balance, (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Shares, Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term lease liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Changes in Equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Effects of Changes, Net [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Remaining performance obligation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Remaining Performance Obligation, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementProcessesIntegratedFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Processes Integrated [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentTransitionReport_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Transition Report</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentTransitionReport_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Transition Report</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireAdditionalInterestInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payments to Acquire Additional Interest in Subsidiaries</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireAdditionalInterestInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Acquire Additional Interest in Subsidiaries</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireAdditionalInterestInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Payments to acquire capital contributions</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfUsefulLivesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Useful Lives</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfUsefulLivesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule Of Useful Lives Table [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfUsefulLivesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Schedule of useful lives.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Research and development expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Research and Development Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetImpairmentCharges_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Asset Impairment Charges</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetImpairmentCharges_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Asset Impairment Charges</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReceivableTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReceivableTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Receivable [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments for Repurchase of Common Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchases of NCM, Inc.'s common stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchases of NCM, Inc.'s common stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Payments for repurchase of common stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Components of Income Tax Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Comprehensive income (loss), net of tax</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement of Cash Flows [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Cash Flows [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted Average Grant-Date Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Spotlight Cinema Networks, LLC [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Spotlight cinema networks, LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Spotlight Cinema Networks</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SpotlightCinemaNetworksLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Spotlight</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Issuance of shares, value</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Issuance of shares</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Option, Activity [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementWithFoundingMembersRemainingTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Agreement With Founding Members, Remaining Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementWithFoundingMembersRemainingTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement With Founding Members, Remaining Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementWithFoundingMembersRemainingTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement With Founding Members, Remaining Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of increase in payment per digital screen and digital cinema equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Increase In Payment Per Digital Screen And Digital Cinema Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of increase in payment per digital screen and digital cinema equipment.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Contingent Consideration, Range of Outcomes, Maximum, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Undiscounted maximum amount of contingent consideration</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationDeemedPaymentOnWriteOffOfAffiliateAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Reconciliation Deemed Payment On Write Off Of Affiliate Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationDeemedPaymentOnWriteOffOfAffiliateAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Income Tax Reconciliation Deemed Payment On Write Off Of Affiliate Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationDeemedPaymentOnWriteOffOfAffiliateAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deemed payment on write-off of affiliate assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">(Loss) Income Per Share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementProcessesIntegratedTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Processes Integrated [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">NET (LOSS) INCOME ATTRIBUTABLE TO NCM, INC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Net (loss) income attributable to NCM, Inc. (in millions)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsPeriodOfExtension_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible assets, period of extension</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsPeriodOfExtension_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Intangible Assets, Period of Extension</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsPeriodOfExtension_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Intangible assets, period of extension.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestCashSurrenderValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Units of Partnership Interest, Cash Surrender Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestCashSurrenderValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Units of Partnership Interest, Cash Surrender Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_UnitsOfPartnershipInterestCashSurrenderValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Units of Partnership Interest, Cash Surrender Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkOperatingCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Network Operating Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkOperatingCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Network Operating Costs [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkOperatingCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Network operating costs.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long Term Certificates of Deposit [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Long Term Certificates of Deposit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LongTermCertificatesOfDepositMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long Term Certificates of Deposit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Impairment on Investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Impairment on Investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Impairment on investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend yield</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from (Payment for) Other Financing Activity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other cash flows from financing activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareBasicLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableAllowanceForCreditLossTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, Allowance for Credit Loss [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsReceivableAllowanceForCreditLossTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Receivables</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubstantialDoubtAboutGoingConcernTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Substantial Doubt about Going Concern</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubstantialDoubtAboutGoingConcernTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Substantial Doubt about Going Concern [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ASSETS</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationPriceOfAcquisitionExpected_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combination, Price of Acquisition, Expected</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationPriceOfAcquisitionExpected_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Price of Acquisition, Expected</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationPriceOfAcquisitionExpected_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Fair value of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationPriceOfAcquisitionExpected_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Fair value of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Risk free interest rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfFiscalYearEndsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Fiscal Year Ends</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfFiscalYearEndsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule Of Fiscal Year Ends Table [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfFiscalYearEndsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Schedule of fiscal year ends.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFiscalYearFocus_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Fiscal Year Focus</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentFiscalYearFocus_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Fiscal Year Focus</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConcentrationRiskBenchmarkDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Concentration Risk Benchmark [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligationExpectedTimingOfSatisfactionPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligationExpectedTimingOfSatisfactionPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue from contract, payment due period from the customer</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CompensationAndRetirementDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Retirement Benefits [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CompensationAndRetirementDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retirement Benefits [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfIncomeTaxPaidTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Reconciliation of Income Taxes Paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfIncomeTaxPaidTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule Of Income Tax Paid [TableTextBlock]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ScheduleOfIncomeTaxPaidTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Schedule of income tax paid.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Payable, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of awards vested</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested in Period, Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TradeAccountsReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Trade accounts</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TradeAccountsReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trade Accounts Receivable [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Decrease within activity of APIC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjustments to Additional Paid in Capital, Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income tax and other impacts of NCM LLC ownership changes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Network Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Network Affiliates [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NetworkAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Network Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contract with Customer, Asset and Liability</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Federal Income Tax Expense (Benefit)</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Shares Issued, Value, Share-Based Payment Arrangement, after Forfeiture</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation issued, net of tax</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TransactionTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Transaction Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year One</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2026</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Measurements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Measurement, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueFromFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Amounts due from ESA Parties</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueFromFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Due From Founding Members, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueFromFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Due From Founding Members, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DueFromFoundingMembersCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amounts due from founding members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NCM, LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">National Cine Media L L C [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalCineMediaLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">National CineMedia, LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Lease not yet commenced, term of contract</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Lease Not yet Commenced, Term of Contract</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted Average Remaining Contractual Life (in years)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income tax and other impacts of NCM LLC ownership changes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Income Tax And Other Impacts Of Subsidiary Ownership Change</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Income Tax And Other Impacts Of Subsidiary Ownership Change</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueDisclosuresAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Disclosures [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueDisclosuresAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Disclosures [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Commitments and Contingencies Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Commitments and Contingencies Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year One</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2026</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseAndRentalExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total lease expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseAndRentalExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Leases, Rent Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfLongTermLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Repayment of line of credit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfLongTermLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repayments of Long-Term Lines of Credit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WriteOffOfDeferredDebtIssuanceCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Write off of Deferred Debt Issuance Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WriteOffOfDeferredDebtIssuanceCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Debt Issuance Cost, Writeoff</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WriteOffOfDeferredDebtIssuanceCost_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Write off of extinguished debt issuance costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AffiliatesAgreementTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Affiliates Agreement, Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AffiliatesAgreementTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Affiliates Agreement, Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AffiliatesAgreementTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Affiliates agreement, term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Loss on re-measurement of the payable under the tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) On Re Measurement Of Payable To Founding Members Under Tax Sharing Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Gain (loss) on re-measurement of payable to founding members under tax sharing agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">(Gain) loss on re-measurement of the payable under the tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gain on re-measurement of the payable to founding members under the tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Decrease on re-measurement of the payable under the tax receivable agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MembersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Members' Equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MembersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Members' Equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesDeferredRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Deferred Revenue, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesDeferredRevenue_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Deferred revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesDeferredRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible Assets Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Intangible Assets Affiliates [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsAffiliatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Intangible Assets Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Line of Credit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Long-Term Line of Credit, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Outstanding balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Pro Forma Financial Information</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Pro Forma Information [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Disclosure of Compensation Related Costs, Share-based Payments [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unrecognized compensation expense related to non-vested options</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Fair Value Disclosure</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConcentrationRiskPercentage1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Concentration Risk, Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConcentrationRiskPercentage1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer ten percent of revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Excess Tax Deficiency On Share-based Compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Excess Tax Deficiency On Share-based Compensation.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Excess tax deficiency on share-based compensation pay</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Investing Activity, Including Discontinued Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash (used in) provided by investing activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Market-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Market-Based Restricted Stock Units [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Market-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Market-based restricted stock units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Market-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Market-based Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_Security12bTitle_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Title of 12(b) Security</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_Security12bTitle_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Title of 12(b) Security</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueManagementFee_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Management Fee</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueManagementFee_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Revenue, Management Fee</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevenueManagementFee_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Management fee reimbursement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-Based Payment Arrangement, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidByIndividualJurisdictionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Paid, by Individual Jurisdiction [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average exercise price, Forfeited (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted Average Grant-Date Fair Value, Forfeited (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party, Type [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Thereafter</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, after Year Five</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerPercentageOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer Percentage of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerPercentageOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer Percentage of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerPercentageOfAccountsReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Customer Percentage of Accounts Receivable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Executive compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Executive Compensation, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Executive Compensation, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsESAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible Assets ESA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsESAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Intangible Assets ESA [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IntangibleAssetsESAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Intangible Assets ESA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentInformationTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Information [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentInformationTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Information [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Liabilities, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationStepAcquisitionEquityInterestInAcquireeRemeasurementGain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Achieved in Stages, Preacquisition Equity Interest in Acquiree, Remeasurement, Gain</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationStepAcquisitionEquityInterestInAcquireeRemeasurementGain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gain on re-measurement of investment in NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationStepAcquisitionEquityInterestInAcquireeRemeasurementGain_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Gain on re-measurement of investment in NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LegalEntityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Legal Entity [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LegalEntityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Legal Entity [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Changes in operating assets and liabilities:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Increase (Decrease) in Operating Capital [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Property and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Weighted Average Exercise Price, Outstanding, beginning balance (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Weighted average exercise price, Outstanding, ending balance (in dollars per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Tax Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Recurring and Nonrecurring [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combination</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdditionalPaidInCapitalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Additional Paid in Capital (Deficit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdditionalPaidInCapitalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additional Paid In Capital (Deficit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AdditionalPaidInCapitalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Additional Paid-in Capital [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SoftwareAndDevelopmentCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Software and development costs.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SoftwareAndDevelopmentCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Software And Development Costs [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SoftwareAndDevelopmentCostsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Software And Development Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementFrequencyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value, Measurement Frequency</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementFrequencyDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Measurement Frequency [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability, Noncurrent, Statement of Financial Position [Extensible Enumeration]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StockRepurchaseProgramAuthorizedAmount1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock repurchase program, authorized amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StockRepurchaseProgramAuthorizedAmount1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Repurchase Program, Authorized, Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Statement Location</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Statement Location [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdoptionDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Change in Accounting Principle, Accounting Standards Update, Adoption Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_TradingSymbol_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trading Symbol</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_TradingSymbol_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Trading Symbol</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromNotesPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from term loan facilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromNotesPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Notes Payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromNotesPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Proceeds from Notes Payable, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationExpectedWorkingCapitalAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination Expected Working Capital Adjustments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationExpectedWorkingCapitalAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination Expected Working Capital Adjustments.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationExpectedWorkingCapitalAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Less: Expected working capital adjustments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event Type [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Intangible Asset's Activity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued payroll and related expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Employee-related Liabilities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SeniorSecuredRevolvingCreditFacility2025Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Senior Secured Revolving Credit Facility 2025 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SeniorSecuredRevolvingCreditFacility2025Member_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Senior secured revolving credit facility 2025.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_SeniorSecuredRevolvingCreditFacility2025Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2025 Credit Facility</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line of Credit Facility, Unused Capacity, Commitment Fee Percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Line of credit facility, unused capacity, commitment fee percentage</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expected term (in years)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementsRecurringMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Recurring [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementsRecurringMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value, Measurements, Recurring</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareRepurchaseProgramTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Repurchase Program [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareRepurchaseProgramTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share Repurchase Program</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareRepurchaseProgramTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share repurchase program.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevolvingCreditFacility2023Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revolving Credit Facility 2023</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevolvingCreditFacility2023Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revolving Credit Facility 2023 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RevolvingCreditFacility2023Member_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Revolving Credit Facility 2023</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, Undiscounted Excess Amount</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Less: Imputed interest on future lease payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Selling and marketing costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Selling and Marketing Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Selling and Marketing Expense, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equity Components [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Components [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_StockOptionsAndNonVestedRestrictedStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Options And Non Vested Restricted Stock [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_StockOptionsAndNonVestedRestrictedStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Stock options and non-vested restricted stock.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_StockOptionsAndNonVestedRestrictedStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock Options And Non-Vested Restricted Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel">Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Total non-operating expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Nonoperating Income (Expense)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equity Component [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Component [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage increase (decrease) in theater attendance for Common Unit adjustment to occur</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Increase Decrease In Theater Attendance For Common Unit Adjustment To Occur</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage change in theater attendance for Common Unit adjustment to occur.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Minimum Lease Payments Under Noncancelable Operating Leases</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StateAndLocalTaxJurisdictionOtherMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StateAndLocalTaxJurisdictionOtherMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">State and Local Tax Jurisdiction, Other [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation Allowance, Deferred Tax Asset [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Allowance On Deferred Tax Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Investments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Investments_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Investments, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Investments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired and Liability Assumed [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Assets Acquired and Liablilities Assumed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BankruptcyFilingDeconsolidationAndReconsolidationOfNCMLLCPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Bankruptcy Filing, Deconsolidation and Reconsolidation of NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BankruptcyFilingDeconsolidationAndReconsolidationOfNCMLLCPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Bankruptcy Filing, Deconsolidation and Reconsolidation of NCM LLC [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BankruptcyFilingDeconsolidationAndReconsolidationOfNCMLLCPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Bankruptcy filing, deconsolidation and reconsolidation of NCM LLC.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentAnnualReport_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Annual Report</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentAnnualReport_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Annual Report</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProvisionToReturnAdjustment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Provision to return adjustment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProvisionToReturnAdjustment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Provision To Return Adjustment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationProvisionToReturnAdjustment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation provision to return adjustment.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipInterestPurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Membership Interest Purchase Agreement [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipInterestPurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Membership interest purchase agreement.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_MembershipInterestPurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">MIPA</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MajorCustomersAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRemainingPerformanceObligationExpectedTimingOfSatisfactionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MaximumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MaximumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Maximum [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendPayableDateToBePaidDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividends payable, date to be paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendPayableDateToBePaidDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable, Date to be Paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Fair Value Disclosure</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Liabilities, Fair Value Disclosure, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Range [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Range</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statistical Measurement [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel">Accumulated amortization, beginning balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel">Accumulated amortization, ending balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated amortization, intangible assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ManagementFeeReimbursementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Management Fee Reimbursement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ManagementFeeReimbursementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Management Fee Reimbursement [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ManagementFeeReimbursementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Management Fee Reimbursement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Value, Issued</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, $0.01 par value; 260,000,000 shares authorized, 93,353,604 and 95,755,491 issued and outstanding, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RonnieNgMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Ronnie Ng [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RonnieNgMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Ronnie Ng.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RonnieNgMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ronnie Ng</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityExpirationDate1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line of Credit Facility, Expiration Date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityExpirationDate1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maturity date</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Financing Receivable, Allowance for Credit Loss [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financing Receivable, Allowance for Credit Loss [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OtherReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OtherReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Receivable [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OtherReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other receivable.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Consolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total equity/(deficit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity, Including Portion Attributable to Noncontrolling Interest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquipmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equipment [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquipmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionAmountsOfTransaction_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Related Party Transaction, Due from (to) Related Party</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionAmountsOfTransaction_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transaction, Amounts of Transaction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionAmountsOfTransaction_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related party transaction, amounts of transaction</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionAmountsOfTransaction_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Related party transaction, investment cash contributed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Deferred Tax Assets, Operating Loss Carryforwards</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net operating losses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Operating Loss Carryforwards</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementProcessesForAssessingIdentifyingAndManagingThreatsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Domestic state and local income taxes, net of federal effect, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfFinancingCosts_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Amortization of debt issuance costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfFinancingCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization of debt issuance costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfFinancingCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amortization of Debt Issuance Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransfersRelatedToBankruptcySettlementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Transfers Related To Bankruptcy Settlement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransfersRelatedToBankruptcySettlementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Transfers Related To Bankruptcy Settlement [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TransfersRelatedToBankruptcySettlementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Transfers Related To Bankruptcy Settlement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Integration and other encumbered theater payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Integration And Other Encumbered Theater Payments During Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets integration and other encumbered theater payments during period.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCancellationOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, Cancellation of Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCancellationOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Cancellation of Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCancellationOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Cancellation of Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCancellationOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cancellation of debt income attributable to NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Estimated Aggregate Amortization Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityPublicFloat_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Public Float</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityPublicFloat_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Public Float</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingCostsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating Costs</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingCostsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Costs Policy [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OperatingCostsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating costs.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expected volatility</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Preferred stock, shares authorized (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PreferredStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Preferred Stock, Shares Authorized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">On-screen advertising time purchased, in seconds</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Length Of On Screen Advertising Time Which Founding Members Purchased</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Length of on screen advertising time which founding members purchased.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostsAndExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Operating expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostsAndExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostsAndExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Costs and Expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets by Major Class</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DocumentAndEntityInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document And Entity Information [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DocumentAndEntityInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document And Entity Information [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DocumentAndEntityInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Document And Entity Information [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfDebtTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Outstanding Debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfDebtTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Debt [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFloorRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument, floor rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFloorRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument Floor Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentFloorRate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt instrument, floor rate.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounting Policies [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Policies [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccountingPoliciesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accounting policies.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party Transaction [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transaction [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsNotesAndLoansReceivableLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts, Notes, Loans and Financing Receivable [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsNotesAndLoansReceivableLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts, Notes, Loans and Financing Receivable [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue from Contracts with Customers</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue from Contract with Customer [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityRegistrantName_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Registrant Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityRegistrantName_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Registrant Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Borrowings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Disclosure [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedStockAndRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted Stock and Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedStockAndRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted Stock And Restricted Stock Units [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedStockAndRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Restricted stock and restricted stock units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Voluntary Filers</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Voluntary Filers</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CustomerConcentrationRiskMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer Concentration Risk [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CustomerConcentrationRiskMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer Concentration Risk</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Two</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2027</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contract with Customer, Liability, Change in Timeframe, Performance Obligation Satisfied, Revenue Recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Contract with Customer, Liability, Change in Timeframe, Performance Obligation Satisfied, Revenue Recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Other non-operating income, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Nonoperating Income (Expense)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">State</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred State and Local Income Tax Expense (Benefit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesCashRedemptionOfNCMLLCCommonMembershipUnits_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Cash redemption of NCM LLC common membership units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesCashRedemptionOfNCMLLCCommonMembershipUnits_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Cash redemption of NCM LLC common membership units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesCashRedemptionOfNCMLLCCommonMembershipUnits_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash redemption of NCM LLC common membership units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Events [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-09, Valuation and Qualifying Accounts [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ValuationAndQualifyingAccountsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-09, Valuation and Qualifying Accounts [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="cyd_CybersecurityRiskManagementPositionsOrCommitteesResponsibleFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cybersecurity Risk Management Positions or Committees Responsible [Flag]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SecuredOvernightFinancingRateSofrOvernightIndexSwapRateMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SecuredOvernightFinancingRateSofrOvernightIndexSwapRateMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Three</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2028</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Consolidated net income, tax</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income tax expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Expense (Benefit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total income tax provision on Consolidated Statements of Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByMeasurementFrequencyAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Measurement Frequency</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByMeasurementFrequencyAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Measurement Frequency [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Other Investments, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other investments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowanceReversedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Valuation Allowance Reversed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowanceReversedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Valuation Allowance Reversed [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ValuationAllowanceReversedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Valuation Allowance Reversed</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Noncontrolling Interest, Ownership Percentage by Noncontrolling Owners</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsidiary, Ownership Percentage, Noncontrolling Owner</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Common Stock, Shares Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Common Stock, Shares Outstanding</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BeverageConcessionaireMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Beverage Concessionaire</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BeverageConcessionaireMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Beverage Concessionaire [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BeverageConcessionaireMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Beverage Concessionaire</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedCashPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Restricted cash policy.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedCashPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted Cash Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RestrictedCashPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted Cash</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts Receivable, Allowance for Credit Loss, Writeoff</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Receivable, Allowance for Credit Loss, Writeoff</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Allowance for Customer Receivables, Write-offs, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Deferred tax assets recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment in consolidated subsidiary NCM LLC</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Investment in Subsidiaries</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchases of property and equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Acquire Property, Plant, and Equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForProceedsFromOtherInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Other cash flows from investing activities, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForProceedsFromOtherInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payment for (Proceeds from) Other Investing Activity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of Restricted Stock Units, Granted (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Number of restricted stock units, granted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationBankruptcyEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, Bankruptcy Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationBankruptcyEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Bankruptcy Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationBankruptcyEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective Income Tax Rate Reconciliation, Bankruptcy Effects</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationBankruptcyEffects_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Effects of NCM LLC Bankruptcy</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">TOTAL ASSETS</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">TOTAL ASSETS</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidStateAndLocalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Paid, State and Local, after Refund Received</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidStateAndLocalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Income Tax Paid, State and Local, after Refund Received, Total</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidStateAndLocalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income taxes paid, US state and local</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPaidStateAndLocalAfterRefundReceived_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">US state and local</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Negative Distributions Made to Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Negative Distributions Made to Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Negative distributions made to limited liability company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average remaining contractual life, Exercisable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Statement [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Statement [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsDeferredTaxAssetWriteOff_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Compensation Limitations Deferred Tax Asset Write Off</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsDeferredTaxAssetWriteOff_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation compensation limitations deferred tax asset write off</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsDeferredTaxAssetWriteOff_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Compensation limitations deferred tax asset write off</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-Based Compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total deferred income tax expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Income Tax Expense (Benefit)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DatasetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Datasets [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DatasetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Datasets.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DatasetsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Datasets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersAdvertisingNCMsCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of theaters advertising NCM cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersAdvertisingNCMsCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number of Theaters Advertising NCM's Cinema</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NumberOfTheatersAdvertisingNCMsCinema_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of theaters advertising NCM cinema.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Issuance of shares, shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Shares, New Issues</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Issued shares to secured creditors, shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Short Term Marketable Securities [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Short-term marketable securities.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShortTermMarketableSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term Marketable Securities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Number of Restricted Stock Units, Vested (in shares)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Diluted [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">(Loss) income per NCM, Inc. share:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Liability Assumed, Long-Term Debt, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Long-term debt</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">(Loss) Earnings per NCM, Inc. share, diluted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Diluted (in usd per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Diluted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend payments during period upon vesting of stock units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividend Payments During Period Upon Vesting Of Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Dividend payments during period upon vesting of stock units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Five</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2030</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_TitleOfIndividualWithRelationshipToEntityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Title and Position [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLifeDescriptionOfTermExtensibleEnumeration_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant, and Equipment, Useful Life, Term, Description [Extensible Enumeration]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CityAreaCode_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">City Area Code</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CityAreaCode_lbl" xlink:role="http://www.xbrl.org/2003/role/label">City Area Code</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Pro Forma Information, Pro Forma Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Acquired business contributed revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesEstimatedUncollectible_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amount of contractual cash flows not expected to be collected</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquiredReceivablesEstimatedUncollectible_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Acquired Receivable, Purchased without Credit Deterioration, Contractual Cash Flow, Estimated Uncollectible</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorName_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Auditor Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorName_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Name</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncash or Part Noncash Acquisition, Investments Acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cost method investment obtained in exchange for advertising inventory</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterestPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Reconciliation, Income Tax Expense Excluding Minority Interest, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterestPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Income tax reconciliation, income tax expense excluding minority interest, percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterestPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income attributable to NCM, Inc, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizedCostBasisMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amortized Cost Basis.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizedCostBasisMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amortized Cost Basis Member</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmortizedCostBasisMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortized Cost Basis</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Borrowing amount of credit facility</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegalEntertainmentGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Regal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegalEntertainmentGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Regal Entertainment Group [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegalEntertainmentGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Regal entertainment group.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RegalEntertainmentGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Regal Entertainment Group [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Variable Lease, Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Variable lease cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accrued Expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accrued Expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Accrued expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued expenses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Purchase of an intangible asset with NCM LLC equity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncash or Part Noncash Acquisition, Intangible Assets Acquired</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Weighted Average Remaining Lease Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average remaining lease term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GuaranteeObligationsAmountPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Guarantee obligations amount paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GuaranteeObligationsAmountPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Guarantee Obligations Amount Paid</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_GuaranteeObligationsAmountPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Guarantee obligations amount paid.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lease, Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total lease cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Acquiree's Revenue since Acquisition Date, Actual</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Acquired business contributed revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Recently Issued Accounting Pronouncements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Recently Issued Accounting Pronouncements Policy [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Recently issued accounting pronouncements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LetterOfCreditMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Letter of Credit [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LetterOfCreditMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Letter of Credit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestmentDividendsOrDistributions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Equity Method Investment, Distribution</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityMethodInvestmentDividendsOrDistributions_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds received from equity method investment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentIncrementalIncreaseInInterestRateDueToDefault_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument Incremental Increase In Interest Rate Due To Default</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentIncrementalIncreaseInInterestRateDueToDefault_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt instrument incremental increase in interest rate due to default.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtInstrumentIncrementalIncreaseInInterestRateDueToDefault_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additional interest rate upon event of default</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Net book value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total property and equipment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property and equipment, net of accum. depreciation of $8.4 and $4.8, respectively</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Income (Loss)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">OPERATING LOSS</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Retained Earnings</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Retained Earnings (Distributions in Excess of Earnings)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retained Earnings [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalents [Axis]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Separate Account Investment [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TransactionDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Transaction [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total non-current assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assets, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Non-cash share-based compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Noncash Expense</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentExpectedTermInExcessOfContractualTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Expected Term in Excess of Contractual Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentExpectedTermInExcessOfContractualTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share based compensation arrangement by share based payment expected term in excess of contractual term.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentExpectedTermInExcessOfContractualTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expected term in excess of contractual term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestmentRemainingBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Impairment on Investment Remaining Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestmentRemainingBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Impairment on Investment Remaining Balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ImpairmentOnInvestmentRemainingBalance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Impairment on investment remaining balance</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total non-current liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Liabilities, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TermOfAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Term of advertising services</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TermOfAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Term Of Advertising Services</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_TermOfAdvertisingServices_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Term of advertising services.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Weighted Average Discount Rate, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average discount rate</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability, Noncurrent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term lease liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value, Inputs, Level 1 [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ClassOfStockLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Class of Stock [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ClassOfStockLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Class of Stock [Line Items]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Provided by (Used in) Financing Activity, Including Discontinued Operation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash used in financing activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkandRegalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cinemark and Regal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkandRegalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cinemark and Regal [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkandRegalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cinemark and Regal [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemarkandRegalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cinemark and Regal</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseCostTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Lease Cost</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseCostTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lease, Cost [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Excess tax deficiency on share-based compensation pay, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, Excess Tax Deficiency On Share-based Compensation, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensationPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation, excess tax deficiency on share-based compensation, percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Change in Accounting Principle, Accounting Standards Update, Adopted [true false]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorLocation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AuditorLocation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorLocation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Location</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NonoperatingIncomeExpenseAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Nonoperating Income (Expense) [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NonoperatingIncomeExpenseAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NON-OPERATING EXPENSE (INCOME):</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Marketable Securities [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MarketableSecuritiesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Marketable Securities, Available-for-Sale</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccAmortInangibleAssetAffiliatesDisposals_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">AccAmort,InangibleAsset,Affiliates</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccAmortInangibleAssetAffiliatesDisposals_lbl" xlink:role="http://www.xbrl.org/2003/role/label">AccAmort,InangibleAsset,Affiliates,Disposals</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AccAmortInangibleAssetAffiliatesDisposals_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">AccAmort,InangibleAsset,Affiliates,Disposals</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Asset Acquired, Receivable, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Receivables, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiscalPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounting Period</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiscalPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiscal Period, Policy [Policy Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFoundingMembersNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amounts due to founding members, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFoundingMembersNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amounts due to founding members, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AmountsDueToFoundingMembersNet_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amounts due to founding members, net</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CashContributedInAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Contributed In Acquisition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CashContributedInAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cash Contributed In Acquisition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CashContributedInAcquisition_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash contributed upon reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Issuance of shares</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance of Equity by Subsidiary to Noncontrolling Interests</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Tax Authority</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Authority [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Available-for-sale Securities [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityInteractiveDataCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Interactive Data Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityInteractiveDataCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Interactive Data Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_O2025Q4DividendsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">O 2025 Q4 Dividends [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_O2025Q4DividendsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">O 2025 Q3 Dividends.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_O2025Q4DividendsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2025 Q4 Dividends</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInContractWithCustomerLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInContractWithCustomerLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Contract with Customer, Liability</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Statement Location</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Statement Location [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Compensation Limitations, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effective income tax rate reconciliation compensation limitations, percent.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Executive compensation limitation, percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NCM LLC equity issued for purchase of intangible asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance Of Equity For Purchase Of Intangible Asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance Of Equity For Purchase Of Intangible Asset</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">National advertising revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">National Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NationalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">National advertising revenue.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAndRegionalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Local And Regional Advertising Revenue [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAndRegionalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Local and regional advertising revenue.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_LocalAndRegionalAdvertisingRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Local and Regional Advertising Revenue</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued bonus</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Employee Bonuses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncancelableContractTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Noncancelable contract terms</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncancelableContractTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncancelable Contract Terms</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_NoncancelableContractTerms_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Noncancelable contract terms.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfIntangibleAssetsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Fair Value of Intangible Assets Non-current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfIntangibleAssetsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Fair Value of Intangible Assets Non-current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfIntangibleAssetsNonCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value of intangible assets</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareDeclared_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividends declared per common share (in usd per share)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareDeclared_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Dividends, Per Share, Declared</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareDeclared_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Cash dividends declared per share</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Issuance Costs, Capitalized During Reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Issuance Costs, Capitalized During Reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIssuanceCostsCapitalizedDuringReconsolidation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Issuance Costs, Capitalized During Reconsolidation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">One founding members.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">One Founding Members [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OneFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">One Founding Members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Line of Credit Facility, Current Borrowing Capacity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCreditFacilityCurrentBorrowingCapacity_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Line of credit facility, current borrowing capacity</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income tax benefit from share-based compensation</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Expense, Tax Benefit</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityTaxIdentificationNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Tax Identification Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityTaxIdentificationNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Tax Identification Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity, Including Portion Attributable to Noncontrolling Interest [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">NCM, Inc. Stockholders' Equity:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharePrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Closing stock price</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfNotesPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Repayments of Notes Payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfNotesPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repayments of Notes Payable</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfNotesPayable_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Repayments of term loan facilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentOfUpfrontPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payment of upfront payments.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentOfUpfrontPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payment of Upfront Payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PaymentOfUpfrontPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payment of upfront payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Concentration of Credit Risk and Significant Customers</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Concentration Of Credit Risk And Significant Customers Policy [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Disclosure of accounting policy for concentration of credit risk and significant customers.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CloudComputingArrangementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cloud Computing Arrangements</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CloudComputingArrangementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cloud Computing Arrangements [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CloudComputingArrangementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cloud Computing Arrangements.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertising_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Agreenment to exchange on-screen advertising</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertising_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Agreement to Exchange On-Screen Advertising</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AgreementToExchangeOnScreenAdvertising_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Agreement to exchange on-screen advertising.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ExpectedPaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Expected Payments To Affiliates For Tax Sharing Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ExpectedPaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Expected Payments To Affiliates For Tax Sharing Agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ExpectedPaymentsToAffiliatesForTaxSharingAgreement_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expects to pay affiliates for tax sharing agreement</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AggregateFairValueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Aggregate Fair Value.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AggregateFairValueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Aggregate Fair Value Member</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_AggregateFairValueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Aggregate Fair Value</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Construction in progress</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Construction in Progress, Gross</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LocalPhoneNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Local Phone Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LocalPhoneNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Local Phone Number</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Related Party Transaction [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RelatedPartyTransactionDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Transaction [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpendituresPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Capital Expenditures Policy [Text Block ]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpendituresPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Capital expenditures policy text block.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CapitalExpendituresPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capital Expenditures</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Liabilities, Current</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherLiabilitiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other current liabilities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">WEIGHTED AVERAGE SHARES OUTSTANDING:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Number of Shares Outstanding, Diluted [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted average shares outstanding:</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfCashSavingsRelatedToTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of cash savings related to taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfCashSavingsRelatedToTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Cash Savings Related To Taxes</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_PercentageOfCashSavingsRelatedToTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of cash savings related to taxes.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorOpinionTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Opinion [Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorOpinionTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Auditor Opinion</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TrademarksMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Trademarks</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TrademarksMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trademarks [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CumulativeNegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cumulative Negative Distributions Made to Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CumulativeNegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cumulative negative distributions made to limited liability company.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CumulativeNegativeDistributionsMadeToLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cumulative negative distributions made to limited liability company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquipmentComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equipment Computer Hardware And Software [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquipmentComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Equipment, computer hardware and software.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_EquipmentComputerHardwareAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equipment, Computer Hardware and Software</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCreditLossesForFinancingReceivablesCurrentTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financing Receivable, Current, Allowance for Credit Loss [Table Text Block]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCreditLossesForFinancingReceivablesCurrentTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Allowance for Credit Losses</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIntstrumentDebtCovenantAggregateRevolvingCommitmentTrigger_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Intstrument, Debt Covenant Aggregate Revolving Commitment Trigger</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIntstrumentDebtCovenantAggregateRevolvingCommitmentTrigger_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Intstrument, Debt Covenant Aggregate Revolving Commitment Trigger</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_DebtIntstrumentDebtCovenantAggregateRevolvingCommitmentTrigger_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt intstrument, debt covenant aggregate revolving commitment trigger</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAcquiredFromAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Acquired from Acquisition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAcquiredFromAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash, cash equivalents and restricted cash reconsolidated</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingPoliciesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounting Policies [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingPoliciesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Policies [Abstract]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Disaggregation of Revenue [Line Items]</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Revenue</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue (including revenue from related parties of $0.1, $0.0 and $14.2, respectively)</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerRelationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Customer Relations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerRelationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer Relations [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CustomerRelationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Customer Relations</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GuaranteeObligationsMaximumExposure_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum potential payment</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GuaranteeObligationsMaximumExposure_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Guarantor Obligations, Maximum Exposure, Undiscounted</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEarningsPerShareBasicByCommonClassTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Basic, by Common Class, Including Two-Class Method [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Performance-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Performance-based Restricted Stock Units</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Performance-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Performance-based Restricted Stock Units [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_Performance-BasedRestrictedStockUnitsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Performance-based Restricted Stock Units.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromEquityMethodInvestmentInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Equity Method Investment, Investing Activities</link:label>
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          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OwnershipInterestPercentageInLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Ownership Interest Percentage in Limited Liability Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_OwnershipInterestPercentageInLimitedLiabilityCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Ownership interest percentage in limited liability company.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year Four</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2029</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemaAdvertisingManagementSystemMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cinema Advertising Management System [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemaAdvertisingManagementSystemMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cinema Advertising Management System.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_CinemaAdvertisingManagementSystemMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cinema Advertising Management System</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ClassOfStockDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Class of Stock</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ClassOfStockDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Class of Stock [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ClassOfStockDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Class of Stock [Domain]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock available for grants</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Available for Grant</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average remaining period over which unrecognized compensation costs will be recognized</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percent of compensation participants may contribute</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Proceeds from integration and other encumbered theater payments made by affiliates, operating activities.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds From Integration And Other Encumbered Theater Payments Made By Affiliates, Operating Activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Proceeds From Integration And Other Encumbered Theater Payments Made By Affiliates, Operating Activities</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ESA Party integration and encumbered theater payments</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfStockByClassTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Stock by Class [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfStockByClassTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Stock by Class [Table]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RelatedPartyFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Related Party Founding Members [Member]</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RelatedPartyFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Related party founding members.</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RelatedPartyFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Founding Members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="ncmi_RelatedPartyFoundingMembersMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Founding Members</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Emerging Growth Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Emerging Growth Company</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted average remaining contractual life, Vested and Expected to Vest</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term</link:label>
          <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term</link:label>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_TwentyTwentyOmnibusEquityIncentivePlanMember" xlink:to="ncmi_TwentyTwentyOmnibusEquityIncentivePlanMember_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="stpr_NH" xlink:to="stpr_NH_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron" xlink:to="ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskByTypeAxis" xlink:to="us-gaap_ConcentrationRiskByTypeAxis_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock" xlink:to="us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityIncorporationStateCountryCode" xlink:to="dei_EntityIncorporationStateCountryCode_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesIssued" xlink:to="us-gaap_PreferredStockSharesIssued_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationDomain" xlink:to="us-gaap_BalanceSheetLocationDomain_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:to="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_TermForExchangeOfEquityInterest" xlink:to="ncmi_TermForExchangeOfEquityInterest_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtNoncurrent" xlink:to="us-gaap_LongTermDebtNoncurrent_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PlanNameAxis" xlink:to="us-gaap_PlanNameAxis_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCurrentReportingStatus" xlink:to="dei_EntityCurrentReportingStatus_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_NumberOfScreensAdvertisingNCMCinema" xlink:to="ncmi_NumberOfScreensAdvertisingNCMCinema_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingExpensesAbstract" xlink:to="us-gaap_OperatingExpensesAbstract_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel2Member" xlink:to="us-gaap_FairValueInputsLevel2Member_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNet" xlink:to="us-gaap_DeferredTaxAssetsNet_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:to="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_CommonUnitsMember" xlink:to="ncmi_CommonUnitsMember_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesAuthorized" xlink:to="us-gaap_CommonStockSharesAuthorized_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationAwardTrancheThreeMember" xlink:to="us-gaap_ShareBasedCompensationAwardTrancheThreeMember_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableNet" xlink:to="us-gaap_AccountsReceivableNet_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsCapitalLossCarryforwards" xlink:to="us-gaap_DeferredTaxAssetsCapitalLossCarryforwards_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_TwoFoundingMembersMember" xlink:to="ncmi_TwoFoundingMembersMember_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentPolicyTextBlock" xlink:to="us-gaap_InvestmentPolicyTextBlock_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:to="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation" xlink:to="ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="srt_ProductOrServiceAxis" xlink:to="srt_ProductOrServiceAxis_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalPeriodFocus" xlink:to="dei_DocumentFiscalPeriodFocus_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeaseRightOfUseAssetStatementOfFinancialPositionExtensibleList" xlink:to="us-gaap_OperatingLeaseRightOfUseAssetStatementOfFinancialPositionExtensibleList_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember" xlink:to="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:to="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl"/>
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          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenueFromContractWithCustomerAbstract" xlink:to="us-gaap_RevenueFromContractWithCustomerAbstract_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityShellCompany" xlink:to="dei_EntityShellCompany_lbl"/>
          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DividendsCommonStockCash" xlink:to="us-gaap_DividendsCommonStockCash_lbl"/>
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          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:to="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl"/>
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          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis" xlink:to="us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_lbl"/>
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          <link:labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="stpr_TX" xlink:to="stpr_TX_lbl"/>
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  <xsd:element id="ncmi_GuaranteeObligationsAmountPaid" name="GuaranteeObligationsAmountPaid" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_ProceedsFromEquityMethodInvestmentInvestingActivities" name="ProceedsFromEquityMethodInvestmentInvestingActivities" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_MembershipUnitsConversionRatio" name="MembershipUnitsConversionRatio" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CustomerOneMember" name="CustomerOneMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_LocalAdvertisingRevenueMember" name="LocalAdvertisingRevenueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ShareRepurchaseProgramTextBlock" name="ShareRepurchaseProgramTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_Performance-BasedRestrictedStockUnitsMember" name="Performance-BasedRestrictedStockUnitsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_TwoFoundingMembersMember" name="TwoFoundingMembersMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_OffsetAgainstAccumulatedNegativeCashInPriorYearsMadeToLimitedLiabilityCompany" name="OffsetAgainstAccumulatedNegativeCashInPriorYearsMadeToLimitedLiabilityCompany" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_OneTimeGrantMember" name="OneTimeGrantMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DisposalsOfIntangibleAssetsGross" name="DisposalsOfIntangibleAssetsGross" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_EquityInterestAcquiredPercentage" name="EquityInterestAcquiredPercentage" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur" name="PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CinemarkandRegalMember" name="CinemarkandRegalMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DebtInstrumentCovenantLeverageRatio" name="DebtInstrumentCovenantLeverageRatio" type="xbrli:pureItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange" name="ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_NumberOfDesignatedMarketAreasAdvertisingNCMCinema" name="NumberOfDesignatedMarketAreasAdvertisingNCMCinema" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_SpotlightCinemaNetworksLLCMember" name="SpotlightCinemaNetworksLLCMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities" name="ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliatesOperatingActivities" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AmortizedCostBasisMember" name="AmortizedCostBasisMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron" name="PeriodOfIncreaseInPaymentOnTheaterPatron" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CustomerWithRevenueInExcessOfTenPercentOfAccountsReceivable" name="CustomerWithRevenueInExcessOfTenPercentOfAccountsReceivable" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember" name="TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts" name="ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_O2025Q4DividendsMember" name="O2025Q4DividendsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_OwnershipInterestPercentageInLimitedLiabilityCompany" name="OwnershipInterestPercentageInLimitedLiabilityCompany" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_OneFoundingMembersMember" name="OneFoundingMembersMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_CapitalExpenditures" name="CapitalExpenditures" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_NationalAdvertisingRevenueMember" name="NationalAdvertisingRevenueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_PaymentsToPartiesUnderTheTaxReceivableAgreement" name="PaymentsToPartiesUnderTheTaxReceivableAgreement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_GainLossOnDeconsolidationOfAffiliate" name="GainLossOnDeconsolidationOfAffiliate" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_ImpairmentOnInvestmentRemainingBalance" name="ImpairmentOnInvestmentRemainingBalance" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_A2016EquityIncentivePlanMember" name="A2016EquityIncentivePlanMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NationalCineMediaIncMember" name="NationalCineMediaIncMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AmountsDueToFoundingMembersNet" name="AmountsDueToFoundingMembersNet" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AgreementReleasedPayableAmount" name="AgreementReleasedPayableAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_RevenuePerformanceObligationPaymentTerms" name="RevenuePerformanceObligationPaymentTerms" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DebtIssuanceCostsCapitalizedDuringReconsolidation" name="DebtIssuanceCostsCapitalizedDuringReconsolidation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock" name="RecentlyAdoptedAccountingPronouncementsPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DebtInstrumentTriggerAmountCovenant" name="DebtInstrumentTriggerAmountCovenant" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AmortizationOfIntangibleAssetCarryingAmount" name="AmortizationOfIntangibleAssetCarryingAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress" name="PropertyPlantAndEquipmentNetBeforeConstructionInProgress" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_LocalAndRegionalAdvertisingRevenueMember" name="LocalAndRegionalAdvertisingRevenueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DeconsolidationEquityEffectAmount" name="DeconsolidationEquityEffectAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_ContentSegmentSeconds" name="ContentSegmentSeconds" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ScheduleOfFiscalYearEndsTableTextBlock" name="ScheduleOfFiscalYearEndsTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFour" name="LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFour" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_DebtInstrumentFixedCoverageCovenant" name="DebtInstrumentFixedCoverageCovenant" type="xbrli:decimalItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedPayrollAndRelatedExpenses" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_SoftwareAndDevelopmentCostsMember" name="SoftwareAndDevelopmentCostsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_BusinessCombinationExpectedWorkingCapitalAdjustments" name="BusinessCombinationExpectedWorkingCapitalAdjustments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" name="PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_AgreementToExchangeOnScreenAdvertisingInventory" name="AgreementToExchangeOnScreenAdvertisingInventory" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_NegativeDistributionsMadeToLimitedLiabilityCompany" name="NegativeDistributionsMadeToLimitedLiabilityCompany" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_CinemarkHoldingsIncMember" name="CinemarkHoldingsIncMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ScheduleOfIncomeTaxPaidTableTextBlock" name="ScheduleOfIncomeTaxPaidTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_TrademarkMember" name="TrademarkMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DatasetsMember" name="DatasetsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_LineOfCreditFacilityPrepaymentFeePercentageOnCommitmentAmount" name="LineOfCreditFacilityPrepaymentFeePercentageOnCommitmentAmount" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_PercentageOfCashSavingsRelatedToTaxes" name="PercentageOfCashSavingsRelatedToTaxes" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ChangesInDebtIssuanceCostsTableTextBlock" name="ChangesInDebtIssuanceCostsTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_TransfersRelatedToBankruptcySettlementMember" name="TransfersRelatedToBankruptcySettlementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ACJVLLCMember" name="ACJVLLCMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_IncomeTaxesTable" name="IncomeTaxesTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterestPercent" name="IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterestPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_TermOfAdvertisingServices" name="TermOfAdvertisingServices" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DebtIntstrumentDebtCovenantAggregateRevolvingCommitmentTrigger" name="DebtIntstrumentDebtCovenantAggregateRevolvingCommitmentTrigger" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NumberOfCustomersMoreThanTenPercentageOfRevenue" name="NumberOfCustomersMoreThanTenPercentageOfRevenue" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DebtInstrumentFloorRate" name="DebtInstrumentFloorRate" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DebtIssuanceCostsCapitalizedDuringDeconsolidation" name="DebtIssuanceCostsCapitalizedDuringDeconsolidation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationCancellationOfDebt" name="EffectiveIncomeTaxRateReconciliationCancellationOfDebt" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_UnitsOfPartnershipInterestCashSurrenderValue" name="UnitsOfPartnershipInterestCashSurrenderValue" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_OperatingCostsPolicyTextBlock" name="OperatingCostsPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_PositiveDistributionsMadeToLimitedLiabilityCompany" name="PositiveDistributionsMadeToLimitedLiabilityCompany" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_NoncompetitionAgreementsMember" name="NoncompetitionAgreementsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AMCMember" name="AMCMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_CommonMembershipUnitsIssuedAndCancelled" name="CommonMembershipUnitsIssuedAndCancelled" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock" name="AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesCashRedemptionOfNCMLLCCommonMembershipUnits" name="ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesCashRedemptionOfNCMLLCCommonMembershipUnits" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsDeferredTaxAssetWriteOff" name="EffectiveIncomeTaxRateReconciliationCompensationLimitationsDeferredTaxAssetWriteOff" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AmericanMultiCinemaIncMember" name="AmericanMultiCinemaIncMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset" name="ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensationPercent" name="EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensationPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_TransitionalAgreementsMember" name="TransitionalAgreementsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DueFromFoundingMembersCurrent" name="DueFromFoundingMembersCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_TimeBasedRestrictedStockUnitsMember" name="TimeBasedRestrictedStockUnitsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedGoodwillAmount" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedGoodwillAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest" name="IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod" name="FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_FederalAndStateResearchAndExperimentationTaxCreditMember" name="FederalAndStateResearchAndExperimentationTaxCreditMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ExpectedPaymentsToAffiliatesForTaxSharingAgreement" name="ExpectedPaymentsToAffiliatesForTaxSharingAgreement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AccruedIntegrationPayments" name="AccruedIntegrationPayments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_TwoThousandSevenEquityIncentivePlanMember" name="TwoThousandSevenEquityIncentivePlanMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ContentSegmentSecond" name="ContentSegmentSecond" type="xbrli:stringItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_LookingGlassMediaMember" name="LookingGlassMediaMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ReductionRetainedEarningsAccumulatedDeficit" name="ReductionRetainedEarningsAccumulatedDeficit" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits" name="DividendPaymentsDuringPeriodUponVestingOfStockUnits" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationBankruptcyEffects" name="EffectiveIncomeTaxRateReconciliationBankruptcyEffects" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" name="FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_MembershipInterestPurchaseAgreementMember" name="MembershipInterestPurchaseAgreementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates" name="RemovalOfCashAndCashEquivalentsOfUnconsolidatedAffiliates" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_CustomerPercentageOfAccountsReceivable" name="CustomerPercentageOfAccountsReceivable" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount" name="EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_PaymentOfUpfrontPayments" name="PaymentOfUpfrontPayments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_RevenueGuaranteePeriod" name="RevenueGuaranteePeriod" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_AccumulatedAmortizationFiniteLivedIntangibleAssetsAcquired" name="AccumulatedAmortizationFiniteLivedIntangibleAssetsAcquired" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_LongTermCertificatesOfDepositMember" name="LongTermCertificatesOfDepositMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_GainLossOnReconsolidation" name="GainLossOnReconsolidation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_TwentyTwentyOmnibusEquityIncentivePlanMember" name="TwentyTwentyOmnibusEquityIncentivePlanMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" name="LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_WeightedAverageTermESAandAffiliate" name="WeightedAverageTermESAandAffiliate" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember" name="AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NumberOfTheatersAdvertisingNCMsCinema" name="NumberOfTheatersAdvertisingNCMsCinema" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_OperatingLossCarryforwardsExpirationYear" name="OperatingLossCarryforwardsExpirationYear" type="xbrli:gYearItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_RevenueManagementFee" name="RevenueManagementFee" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AccumulatedAmortizationIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod" name="AccumulatedAmortizationIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_ImpairmentOnInvestment" name="ImpairmentOnInvestment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AmountIncreaseInPaymentPerTheaterPatron" name="AmountIncreaseInPaymentPerTheaterPatron" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" name="LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_BeverageConcessionaireMember" name="BeverageConcessionaireMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock" name="ScheduleOfValuationAndQualifyingAccountsTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1" name="EffectiveIncomeTaxRateReconciliationTaxAttributeReduction1" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_IntangibleAssetsESAMember" name="IntangibleAssetsESAMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_PercentageOfActualTaxBenefitRealizedFromTheTaxAmortization" name="PercentageOfActualTaxBenefitRealizedFromTheTaxAmortization" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock" name="ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron" name="PercentageOfIncreaseInPaymentPerTheaterPatron" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ManagementFeeReimbursementMember" name="ManagementFeeReimbursementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NCMISpotlightCinemaNetworksLLCMember" name="NCMISpotlightCinemaNetworksLLCMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_TwoThousandAndTwentyFiveAMCAgreementMember" name="TwoThousandAndTwentyFiveAMCAgreementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitationsPercent" name="EffectiveIncomeTaxRateReconciliationCompensationLimitationsPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CapitalExpendituresPolicyTextBlock" name="CapitalExpendituresPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NationalCineMediaLLCMember" name="NationalCineMediaLLCMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTRA" name="GainLossOnReMeasurementOfPayableToFoundingMembersUnderTRA" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_DueToFoundingMembersCurrent" name="DueToFoundingMembersCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber" name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ESAsAndAffiliateAgreementsMember" name="ESAsAndAffiliateAgreementsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_PaymentsToAffiliatesForTaxSharingAgreement" name="PaymentsToAffiliatesForTaxSharingAgreement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_GainLossOnRemeasurement" name="GainLossOnRemeasurement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_IntangibleAssetsAffiliatesMember" name="IntangibleAssetsAffiliatesMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AgreementToExchangeOnScreenAdvertising" name="AgreementToExchangeOnScreenAdvertising" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_PaymentsToPurchaseOfBusinesses" name="PaymentsToPurchaseOfBusinesses" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherInvestmentsNonCurrent" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherInvestmentsNonCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_ACJVCashDistributions" name="ACJVCashDistributions" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationProvisionToReturnAdjustment" name="EffectiveIncomeTaxRateReconciliationProvisionToReturnAdjustment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDebtIssuanceCostNonCurrent" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDebtIssuanceCostNonCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary" name="AdjustmentsToAdditionalPaidInCapitalInvestmentInSubsidiary" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationCompensationLimitations" name="EffectiveIncomeTaxRateReconciliationCompensationLimitations" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" name="ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_OtherReceivableMember" name="OtherReceivableMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AgreementReleasedReversedReceivableAmount" name="AgreementReleasedReversedReceivableAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock" name="AmountsDueToFromFoundingMembersPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CommonMembershipUnitsIssued" name="CommonMembershipUnitsIssued" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CapitalizedImplementationCosts" name="CapitalizedImplementationCosts" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_ShortTermMarketableSecuritiesMember" name="ShortTermMarketableSecuritiesMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DebtIssuanceCostsCapitalizedDuringPeriod" name="DebtIssuanceCostsCapitalizedDuringPeriod" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_RestrictedStockAndRestrictedStockUnitsMember" name="RestrictedStockAndRestrictedStockUnitsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_RonnieNgMember" name="RonnieNgMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_RevolvingCreditFacility2023Member" name="RevolvingCreditFacility2023Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" name="PayableToFoundingMembersUnderTaxSharingAgreementCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_CinemaAdvertisingManagementSystemMember" name="CinemaAdvertisingManagementSystemMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NonCashConsiderationReceivedForAdvertisingServices" name="NonCashConsiderationReceivedForAdvertisingServices" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_IncomeTaxesLineItems" name="IncomeTaxesLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentExpectedTermInExcessOfContractualTerm" name="ShareBasedCompensationArrangementByShareBasedPaymentExpectedTermInExcessOfContractualTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ShortTermCertificatesOfDepositMember" name="ShortTermCertificatesOfDepositMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DebtInstrumentIncrementalIncreaseInInterestRateDueToDefault" name="DebtInstrumentIncrementalIncreaseInInterestRateDueToDefault" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered" name="CommonMembershipUnitsIssuedNetOfUnitsSurrendered" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DisposalsOfIntangibleAssetsNet" name="DisposalsOfIntangibleAssetsNet" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_PercentageOfTheaterAccessFeePaid" name="PercentageOfTheaterAccessFeePaid" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NetworkAffiliateAdditionsMember" name="NetworkAffiliateAdditionsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_SecuredCreditorsMember" name="SecuredCreditorsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AccountingPoliciesTable" name="AccountingPoliciesTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAmountsDueToMembersNet" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAmountsDueToMembersNet" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_NumberOfVotesPerCommonShare" name="NumberOfVotesPerCommonShare" type="xbrli:decimalItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CommonUnitsMember" name="CommonUnitsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NumberOfScreensAdvertisingNCMCinema" name="NumberOfScreensAdvertisingNCMCinema" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_DeferredAvailableCashDistribution" name="DeferredAvailableCashDistribution" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AgreementExtendedTerm" name="AgreementExtendedTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_LongTermMarketableSecuritiesMember" name="LongTermMarketableSecuritiesMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_NoncancelableContractTerms" name="NoncancelableContractTerms" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedExpenses" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_OperatingLossCarryforwardIndefinitely" name="OperatingLossCarryforwardIndefinitely" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_NetworkAffiliatesMember" name="NetworkAffiliatesMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ValuationAllowanceReversedMember" name="ValuationAllowanceReversedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_UnitsOfPartnershipInterestAmountSurrendered" name="UnitsOfPartnershipInterestAmountSurrendered" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensationPercent" name="EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensationPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NetworkOperatingCostsMember" name="NetworkOperatingCostsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_BarterTransactionRevenueMember" name="BarterTransactionRevenueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_CapitalizedImplementationCostsDepreciation" name="CapitalizedImplementationCostsDepreciation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_AccountingPoliciesLineItems" name="AccountingPoliciesLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AggregateFairValueMember" name="AggregateFairValueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_RelatedPartyFoundingMembersMember" name="RelatedPartyFoundingMembersMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_DocumentAndEntityInformationAbstract" name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_RegionalAdvertisingRevenueMember" name="RegionalAdvertisingRevenueMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate" name="ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationDeconsolidationEffects" name="EffectiveIncomeTaxRateReconciliationDeconsolidationEffects" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AccAmortInangibleAssetAffiliatesDisposals" name="AccAmortInangibleAssetAffiliatesDisposals" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_ComputerHardwareAndSoftwareMember" name="ComputerHardwareAndSoftwareMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_Market-BasedRestrictedStockUnitsMember" name="Market-BasedRestrictedStockUnitsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_TermForExchangeOfEquityInterest" name="TermForExchangeOfEquityInterest" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_CumulativeNegativeDistributionsMadeToLimitedLiabilityCompany" name="CumulativeNegativeDistributionsMadeToLimitedLiabilityCompany" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsAmount" name="EffectiveIncomeTaxRateReconciliationProjectedExecutiveCompensationLimitationsAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_TheaterExhibitionFees" name="TheaterExhibitionFees" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AccruedReserves" name="AccruedReserves" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensation" name="EffectiveIncomeTaxRateReconciliationExcessTaxDeficiencyOnShare-BasedCompensation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember" name="AmericanMultiCinemaIncAndCinemarkHoldingsIncMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AffiliatesAgreementTerm" name="AffiliatesAgreementTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_IntangibleAssetsPeriodOfExtension" name="IntangibleAssetsPeriodOfExtension" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_StockOptionsAndNonVestedRestrictedStockMember" name="StockOptionsAndNonVestedRestrictedStockMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_AvailableForSaleSecuritiesMaturity" name="AvailableForSaleSecuritiesMaturity" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" name="PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_CloudComputingArrangementsMember" name="CloudComputingArrangementsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_IncomeTaxReconciliationDeemedPaymentOnWriteOffOfAffiliateAssets" name="IncomeTaxReconciliationDeemedPaymentOnWriteOffOfAffiliateAssets" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_AgreementWithFoundingMembersRemainingTerm" name="AgreementWithFoundingMembersRemainingTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_BankruptcyFilingDeconsolidationAndReconsolidationOfNCMLLCPolicyTextBlock" name="BankruptcyFilingDeconsolidationAndReconsolidationOfNCMLLCPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_SeniorSecuredRevolvingCreditFacility2025Member" name="SeniorSecuredRevolvingCreditFacility2025Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_IncreaseInOtherInvestmentsDueToCashInvestment" name="IncreaseInOtherInvestmentsDueToCashInvestment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_LineOfCreditFacilityPercentageOfRevolvingCommitment" name="LineOfCreditFacilityPercentageOfRevolvingCommitment" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfIntangibleAssetsNonCurrent" name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfIntangibleAssetsNonCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationDeemedPaymentOnWriteOffOfAffiliateAssetsPercent" name="EffectiveIncomeTaxRateReconciliationDeemedPaymentOnWriteOffOfAffiliateAssetsPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NumberOfTheatersNCMShowIsPresented" name="NumberOfTheatersNCMShowIsPresented" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensation" name="EffectiveIncomeTaxRateReconciliationDividendEquivalentsPaidOnShare-BasedCompensation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit"/>
  <xsd:element id="ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock" name="RecentlyIssuedAccountingPronouncementsPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_RestrictedCashPolicyPolicyTextBlock" name="RestrictedCashPolicyPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_NumberOfSignificantContractWithACustomer" name="NumberOfSignificantContractWithACustomer" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_ScheduleOfUsefulLivesTableTextBlock" name="ScheduleOfUsefulLivesTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_EquipmentComputerHardwareAndSoftwareMember" name="EquipmentComputerHardwareAndSoftwareMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true"/>
  <xsd:element id="ncmi_IncreaseDecreaseInDividendEquivalentAccrualNotRequiringCashInThePeriod" name="IncreaseDecreaseInDividendEquivalentAccrualNotRequiringCashInThePeriod" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_DebtInstrumentCovenantFixedChargeCoverageRatio" name="DebtInstrumentCovenantFixedChargeCoverageRatio" type="xbrli:pureItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false"/>
  <xsd:element id="ncmi_OperatingLossCarryforwardsAmountExpire" name="OperatingLossCarryforwardsAmountExpire" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit"/>
  <xsd:element id="ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" name="NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit"/>
</xsd:schema>
