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    <link:label id="lab_ncmllc_RegalEntertainmentGroupMember_53A0DD44E3411D0FDC2202A723A1DDB5_label_en-US" xlink:label="lab_ncmllc_RegalEntertainmentGroupMember_53A0DD44E3411D0FDC2202A723A1DDB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Regal Entertainment Group [Member]</link:label>
    <link:label id="lab_ncmllc_RegalEntertainmentGroupMember_53A0DD44E3411D0FDC2202A723A1DDB5_documentation_en-US" xlink:label="lab_ncmllc_RegalEntertainmentGroupMember_53A0DD44E3411D0FDC2202A723A1DDB5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Regal entertainment group.</link:label>
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    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_B95EB295FD0DF85A2B2102A723A2D71F_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_B95EB295FD0DF85A2B2102A723A2D71F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Line Items]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_B95EB295FD0DF85A2B2102A723A2D71F_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_B95EB295FD0DF85A2B2102A723A2D71F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Line Items]</link:label>
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    <link:label id="lab_ncmllc_DistributionsPayable_10BFF52D60FD2F00A83302A723A3EED1_terseLabel_en-US" xlink:label="lab_ncmllc_DistributionsPayable_10BFF52D60FD2F00A83302A723A3EED1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash payment due to founding members/managing member</link:label>
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    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_C850B968EBE8F20DF31202A723A34705_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_C850B968EBE8F20DF31202A723A34705" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock shares of NCM Inc</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_C850B968EBE8F20DF31202A723A34705_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_C850B968EBE8F20DF31202A723A34705" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Outstanding</link:label>
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    <link:label id="lab_us-gaap_InvestmentIncomeDividend_B36F15B46142737C48EE02A723A35EFF_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeDividend_B36F15B46142737C48EE02A723A35EFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends on shares of NMC Inc</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeDividend_B36F15B46142737C48EE02A723A35EFF_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeDividend_B36F15B46142737C48EE02A723A35EFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income, Dividend</link:label>
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    <link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_006522371FDBCB7046CB02A723A334CE_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_006522371FDBCB7046CB02A723A334CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ownership percentage</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_006522371FDBCB7046CB02A723A334CE_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_006522371FDBCB7046CB02A723A334CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Method Investment, Ownership Percentage</link:label>
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    <link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_8B0DD9D40B7F4D3033A302A723A40006_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_8B0DD9D40B7F4D3033A302A723A40006" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity in earnings of non-consolidated entities</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_8B0DD9D40B7F4D3033A302A723A40006_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_8B0DD9D40B7F4D3033A302A723A40006" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Equity Method Investments</link:label>
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    <link:label id="lab_ncmllc_EquityMethodInvestmentFeesReceivedRelatedToTransitionServicesAgreement_6F0E78DB9806A77D225602A723A42403_terseLabel_en-US" xlink:label="lab_ncmllc_EquityMethodInvestmentFeesReceivedRelatedToTransitionServicesAgreement_6F0E78DB9806A77D225602A723A42403" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fees received related to transition services agreement</link:label>
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    <link:label id="lab_ncmllc_OneFoundingMembersMember_1806B281AF1880636A0AC7CF52680AC6_documentation_en-US" xlink:label="lab_ncmllc_OneFoundingMembersMember_1806B281AF1880636A0AC7CF52680AC6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">One founding members.</link:label>
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    <link:label id="lab_us-gaap_CreditFacilityAxis_75EFF322E573F294F31BFC3241F2A01D_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_75EFF322E573F294F31BFC3241F2A01D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility</link:label>
    <link:label id="lab_us-gaap_CreditFacilityAxis_75EFF322E573F294F31BFC3241F2A01D_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_75EFF322E573F294F31BFC3241F2A01D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
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    <link:label id="lab_us-gaap_CreditFacilityDomain_0B0FB843072338ACA729FC3241F29859_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_0B0FB843072338ACA729FC3241F29859" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility</link:label>
    <link:label id="lab_us-gaap_CreditFacilityDomain_0B0FB843072338ACA729FC3241F29859_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_0B0FB843072338ACA729FC3241F29859" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
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    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_7EB6E68D266DB51D5206FC3241F37245_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_7EB6E68D266DB51D5206FC3241F37245" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revolving credit facility</link:label>
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_7EB6E68D266DB51D5206FC3241F37245_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_7EB6E68D266DB51D5206FC3241F37245" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_7EB6E68D266DB51D5206FC3241F37245" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentLineItems_CF9339E42A2D6C21D71DFC3241F30A9C_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_CF9339E42A2D6C21D71DFC3241F30A9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_A23B6DEEEFFC1016DBEDFC3241F306FF_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_A23B6DEEEFFC1016DBEDFC3241F306FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outstanding Balance</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_A23B6DEEEFFC1016DBEDFC3241F306FF_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_A23B6DEEEFFC1016DBEDFC3241F306FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
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    <link:label id="lab_us-gaap_LongTermDebt_D0F43F150DFD69BC9B73FC3A05370AA4_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_D0F43F150DFD69BC9B73FC3A05370AA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_D0F43F150DFD69BC9B73FC3A05370AA4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_96E8C6AA77643BB4114AFC3241F4C911_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_96E8C6AA77643BB4114AFC3241F4C911" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Excluding Current Maturities</link:label>
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    <link:label id="lab_us-gaap_LongTermDebtCurrent_64FF228B0D42BE8EE581FC3241F4165C_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtCurrent_64FF228B0D42BE8EE581FC3241F4165C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Less: current portion of debt</link:label>
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    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_5A70CAE7DB6E01E7524AC7CF53045757_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_5A70CAE7DB6E01E7524AC7CF53045757" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
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    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_0E82EDE4AD34CBF5A383C7CF5305A784_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_0E82EDE4AD34CBF5A383C7CF5305A784" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Allowance for doubtful accounts receivable</link:label>
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    <link:label id="lab_us-gaap_AdvertisingRevenueCost_61197B8E4D1784F317D8ED003CF7C835_label_en-US" xlink:label="lab_us-gaap_AdvertisingRevenueCost_61197B8E4D1784F317D8ED003CF7C835" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Revenue Cost</link:label>
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    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332_verboseLabel_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Impairment of investment</link:label>
    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332_label_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost-method Investments, Other than Temporary Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment" xlink:label="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332" xlink:to="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5BF7B992916DA0A4C919D8798625A332" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_70243324FE71905B0D8BD8798626BB6D_terseLabel_en-US" xlink:label="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_70243324FE71905B0D8BD8798626BB6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of cost method investment</link:label>
    <link:label id="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_70243324FE71905B0D8BD8798626BB6D_label_en-US" xlink:label="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_70243324FE71905B0D8BD8798626BB6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investments, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CostMethodInvestmentsFairValueDisclosure" xlink:label="loc_us-gaap_CostMethodInvestmentsFairValueDisclosure_70243324FE71905B0D8BD8798626BB6D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_260B131C9D374447B1D6FC3FC6D404B0_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_260B131C9D374447B1D6FC3FC6D404B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_260B131C9D374447B1D6FC3FC6D404B0" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_D7FD98CDCBCBA21486B3FC3FC6D4F58C_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_D7FD98CDCBCBA21486B3FC3FC6D4F58C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM OPERATING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_D7FD98CDCBCBA21486B3FC3FC6D4F58C_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_D7FD98CDCBCBA21486B3FC3FC6D4F58C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_D7FD98CDCBCBA21486B3FC3FC6D4F58C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetIncomeLoss_FBE91735617E19E927D8FC3FC6D591BB_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_FBE91735617E19E927D8FC3FC6D591BB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_FBE91735617E19E927D8FC3FC6D591BB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B0F5846488342F1BBB6AFC3FC6D5B8AA_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B0F5846488342F1BBB6AFC3FC6D5B8AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B0F5846488342F1BBB6AFC3FC6D5B8AA_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B0F5846488342F1BBB6AFC3FC6D5B8AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B0F5846488342F1BBB6AFC3FC6D5B8AA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensation_340185AD8A3321CD7F66FC3FC6D54F99_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_340185AD8A3321CD7F66FC3FC6D54F99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash share-based compensation</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_340185AD8A3321CD7F66FC3FC6D54F99_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_340185AD8A3321CD7F66FC3FC6D54F99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
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    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5EAA3A7078717347BB08FC3FC6D6534F_terseLabel_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5EAA3A7078717347BB08FC3FC6D6534F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Impairment on investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment" xlink:label="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_5EAA3A7078717347BB08FC3FC6D6534F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_DEAC48CD0096BBDB632CFC3FC6D6CC06_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_DEAC48CD0096BBDB632CFC3FC6D6CC06" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs</link:label>
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_DEAC48CD0096BBDB632CFC3FC6D6CC06_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_DEAC48CD0096BBDB632CFC3FC6D6CC06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_DEAC48CD0096BBDB632CFC3FC6D6CC06" xlink:type="locator" />
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    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_4424C84AD1A8D01B46C8FC3FC6D688DB_terseLabel_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_4424C84AD1A8D01B46C8FC3FC6D688DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption of premium paid and write-off of debt issuance costs</link:label>
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_4424C84AD1A8D01B46C8FC3FC6D688DB_label_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_4424C84AD1A8D01B46C8FC3FC6D688DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_4424C84AD1A8D01B46C8FC3FC6D688DB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_1AF06BD43A94D7D568B0FC3FC6D6EB2D_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_1AF06BD43A94D7D568B0FC3FC6D6EB2D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_1AF06BD43A94D7D568B0FC3FC6D6EB2D_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_1AF06BD43A94D7D568B0FC3FC6D6EB2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_1C5C53A66D2085E093A4FC3FC6D7D96E_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_1C5C53A66D2085E093A4FC3FC6D7D96E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_1C5C53A66D2085E093A4FC3FC6D7D96E_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_1C5C53A66D2085E093A4FC3FC6D7D96E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_BC074E6C34A5A2EB3A7DFC3FC6D7B7AA_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_BC074E6C34A5A2EB3A7DFC3FC6D7B7AA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Receivables, net</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due to/from founding members and managing member</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Due to Related Parties, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent" xlink:label="loc_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3" xlink:to="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_54085DEDBDAE1151DF08FC3FC6D7D0C3" xlink:type="arc" />
    <link:label id="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C_terseLabel_en-US" xlink:label="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenue</link:label>
    <link:label id="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C_label_en-US" xlink:label="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) In Contract With Customer Liability</link:label>
    <link:label id="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C_documentation_en-US" xlink:label="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Increase (Decrease) In Contract With Customer Liability</link:label>
    <link:loc xlink:href="ncmllc-20180628.xsd#ncmllc_IncreaseDecreaseInContractWithCustomerLiability" xlink:label="loc_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:to="lab_ncmllc_IncreaseDecreaseInContractWithCustomerLiability_DB051B64F18D6507675FFC3FC9BFE66C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets and Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_22948E914763798390C9FC3FC6D8174C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_6143D0D2EA327D62BFFFFC3FC6D8B434" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM INVESTING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4A2DB33F6C3DC11E5DB4FC3FC6D8434A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of property and equipment</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_1C91DD5D5F5FFABE9F6EFC3FC6D99202" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of intangible assets from network affiliates</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireIntangibleAssets" xlink:label="loc_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995" xlink:to="lab_us-gaap_PaymentsToAcquireIntangibleAssets_B5A95BC0B14AADCA2623FC3FC6DE0995" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from notes receivable - founding members</link:label>
    <link:label id="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3_label_en-US" xlink:label="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Collection of Long-term Loans to Related Parties</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties" xlink:label="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3" xlink:to="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_DF3CADEA33ACB7FDBE0FFC3FC6DECFC3" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_27BD5A2DBDD92D50E782FC3FC6DF79AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM FINANCING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_7C042FA66530D4725042FC3FC6E0C49F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from revolving credit facility</link:label>
    <link:label id="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E_label_en-US" xlink:label="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Long-term Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromLongTermLinesOfCredit" xlink:label="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E" xlink:to="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C97096BD4006AFBC072DFC3FC6E0790E" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayments of revolving credit facility</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RepaymentsOfLongTermLinesOfCredit" xlink:label="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0" xlink:to="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_A79324F98695A3533FD0FC3FC6E06FD0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from term loan facility</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Secured Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfSecuredDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_FF406399280A1AD86B2DFC3FC6E1E7E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfSeniorDebt_38D4A9EFFEF6E6E8DFF6FC3FC6E1C51C_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfSeniorDebt_38D4A9EFFEF6E6E8DFF6FC3FC6E1C51C" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Repayment of term loan facility</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfSeniorDebt_38D4A9EFFEF6E6E8DFF6FC3FC6E1C51C_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfSeniorDebt_38D4A9EFFEF6E6E8DFF6FC3FC6E1C51C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Senior Debt</link:label>
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    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_88A19C7BD42F7F55FB4CFC3FC6E3D23C_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_88A19C7BD42F7F55FB4CFC3FC6E3D23C" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash, cash equivalents and restricted cash at beginning of period</link:label>
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    <link:label id="lab_us-gaap_InterestPaid_46A26BA89CD810487A00FC3FC6E4F186_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPaid_46A26BA89CD810487A00FC3FC6E4F186" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid for interest</link:label>
    <link:label id="lab_us-gaap_InterestPaid_46A26BA89CD810487A00FC3FC6E4F186_label_en-US" xlink:label="lab_us-gaap_InterestPaid_46A26BA89CD810487A00FC3FC6E4F186" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Paid</link:label>
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    <link:label id="lab_us-gaap_ProductOrServiceAxis_F0181B20BA64F7B88C78ED003CAEE7D3_terseLabel_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_F0181B20BA64F7B88C78ED003CAEE7D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services</link:label>
    <link:label id="lab_us-gaap_ProductOrServiceAxis_F0181B20BA64F7B88C78ED003CAEE7D3_label_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_F0181B20BA64F7B88C78ED003CAEE7D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
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    <link:label id="lab_us-gaap_ProductsAndServicesDomain_6D92D84087939B05B22CED003CAF2327_terseLabel_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_6D92D84087939B05B22CED003CAF2327" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services</link:label>
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_6D92D84087939B05B22CED003CAF2327_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_6D92D84087939B05B22CED003CAF2327" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
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    <link:label id="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498_terseLabel_en-US" xlink:label="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">National Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498_label_en-US" xlink:label="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">National Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498_documentation_en-US" xlink:label="lab_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">National advertising revenue.</link:label>
    <link:loc xlink:href="ncmllc-20180628.xsd#ncmllc_NationalAdvertisingRevenueMember" xlink:label="loc_ncmllc_NationalAdvertisingRevenueMember_26F441B2004E32711131ED003CAFC498" xlink:type="locator" />
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    <link:label id="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037_terseLabel_en-US" xlink:label="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Local and regional advertising revenue</link:label>
    <link:label id="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037_label_en-US" xlink:label="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Local And Regional Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037_documentation_en-US" xlink:label="lab_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Local and regional advertising revenue.</link:label>
    <link:loc xlink:href="ncmllc-20180628.xsd#ncmllc_LocalAndRegionalAdvertisingRevenueMember" xlink:label="loc_ncmllc_LocalAndRegionalAdvertisingRevenueMember_35F7958EA9538CE33A49ED003CAFB037" xlink:type="locator" />
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    <link:label id="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394_verboseLabel_en-US" xlink:label="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Founding member advertising revenue from beverage concessionaire agreements</link:label>
    <link:label id="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394_label_en-US" xlink:label="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Founding Member Advertising Revenue From Beverage Concessionaire Agreements [Member]</link:label>
    <link:label id="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394_documentation_en-US" xlink:label="lab_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Founding member advertising revenue from beverage concessionaire agreements.</link:label>
    <link:loc xlink:href="ncmllc-20180628.xsd#ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" xlink:label="loc_ncmllc_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_41D2EE56C3B082F3A260ED003CAFE394" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_573469933D61A50F0CBE23BA8C894DC7_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_573469933D61A50F0CBE23BA8C894DC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue from Contracts with Customers</link:label>
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    <link:label id="lab_ncmllc_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_37C0783579DBF9E123F5FC45285BB1C0_terseLabel_en-US" xlink:label="lab_ncmllc_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_37C0783579DBF9E123F5FC45285BB1C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Theater access fees, net of beverage revenues and other encumbered theater payments</link:label>
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    <link:label id="lab_ncmllc_AccruedCostAndOtherReimbursableExpenseReceivablePayable_CBB61A66D37997BFE613FC45285C9A50_negatedTerseLabel_en-US" xlink:label="lab_ncmllc_AccruedCostAndOtherReimbursableExpenseReceivablePayable_CBB61A66D37997BFE613FC45285C9A50" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Cost and other reimbursement</link:label>
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    <link:label id="lab_us-gaap_StatementTable_D576A3CB649C5980A896ED003CEE977B_label_en-US" xlink:label="lab_us-gaap_StatementTable_D576A3CB649C5980A896ED003CEE977B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
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    <link:label id="lab_us-gaap_StatementLineItems_A57C1C901BFFD9E27200ED003CEFF39E_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_A57C1C901BFFD9E27200ED003CEFF39E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_A57C1C901BFFD9E27200ED003CEFF39E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementScenarioAxis_38A6691F117159B66F29FC46939DCFAA_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_38A6691F117159B66F29FC46939DCFAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
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    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_8A18CA2188F36FDDC50AFC46939E66FE_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_8A18CA2188F36FDDC50AFC46939E66FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_8A18CA2188F36FDDC50AFC46939E66FE_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_8A18CA2188F36FDDC50AFC46939E66FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_8A18CA2188F36FDDC50AFC46939E66FE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScenarioForecastMember_071BD7492D56268C3AA5FC46939E7004_label_en-US" xlink:label="lab_us-gaap_ScenarioForecastMember_071BD7492D56268C3AA5FC46939E7004" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Forecast [Member]</link:label>
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    <link:label id="lab_us-gaap_ShortTermDebtTypeAxis_D42CDA206F04EAC356B3FC4693A17107_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeAxis_D42CDA206F04EAC356B3FC4693A17107" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type</link:label>
    <link:label id="lab_us-gaap_ShortTermDebtTypeAxis_D42CDA206F04EAC356B3FC4693A17107_label_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeAxis_D42CDA206F04EAC356B3FC4693A17107" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="loc_us-gaap_ShortTermDebtTypeAxis_D42CDA206F04EAC356B3FC4693A17107" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetCurrent_DB24B45B61DE571315B4C7CF526002AE_terseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetCurrent_DB24B45B61DE571315B4C7CF526002AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current portion of notes receivable - founding members</link:label>
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetCurrent_DB24B45B61DE571315B4C7CF526002AE_label_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetCurrent_DB24B45B61DE571315B4C7CF526002AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes, Loans and Financing Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NotesAndLoansReceivableNetCurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetCurrent_DB24B45B61DE571315B4C7CF526002AE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5_terseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term notes receivable, net of current portion - founding members</link:label>
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5_label_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes, Loans and Financing Receivable, Net, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NotesAndLoansReceivableNetNoncurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5" xlink:to="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_1C68B82A5C73B53BB0B7C7CF526044D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestReceivable_0F04A375C287B764BAD8C7CF526059A8_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestReceivable_0F04A375C287B764BAD8C7CF526059A8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest receivable on notes receivable (included in other current assets)</link:label>
    <link:label id="lab_us-gaap_InterestReceivable_0F04A375C287B764BAD8C7CF526059A8_label_en-US" xlink:label="lab_us-gaap_InterestReceivable_0F04A375C287B764BAD8C7CF526059A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InterestReceivable" xlink:label="loc_us-gaap_InterestReceivable_0F04A375C287B764BAD8C7CF526059A8" xlink:type="locator" />
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    <link:label id="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A_terseLabel_en-US" xlink:label="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prepaid administrative fees to managing member</link:label>
    <link:label id="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A_label_en-US" xlink:label="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prepaid Administrative Fees To Managing Members</link:label>
    <link:label id="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A_documentation_en-US" xlink:label="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Prepaid administrative fees to managing members.</link:label>
    <link:loc xlink:href="ncmllc-20180628.xsd#ncmllc_PrepaidAdministrativeFeesToManagingMembers" xlink:label="loc_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:to="lab_ncmllc_PrepaidAdministrativeFeesToManagingMembers_10D6F71A9CBDF1F01FC3C7CF5260F19A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net of accumulated amortization</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3D6E3013A593320D0C98C7CF5260DFFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASSETS</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5" xlink:to="lab_us-gaap_AssetsAbstract_30E8582F09935B1133B202A7246E32D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CURRENT ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A" xlink:to="lab_us-gaap_AssetsCurrentAbstract_95281F925059DBB3CE5702A7246EC08A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B2253FE1167792186A0C02A7246F0052" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_02AAF29DC9929BF7A9DD02A7246FB94D_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_02AAF29DC9929BF7A9DD02A7246FB94D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivables, net of allowance of $5.7 and $6.0, respectively</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_02AAF29DC9929BF7A9DD02A7246FB94D_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_02AAF29DC9929BF7A9DD02A7246FB94D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_02AAF29DC9929BF7A9DD02A7246FB94D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PrepaidExpenseCurrent_58BBD9A5F69C4DA7EC7802A7246FE30A_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseCurrent_58BBD9A5F69C4DA7EC7802A7246FE30A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prepaid expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PrepaidExpenseCurrent" xlink:label="loc_us-gaap_PrepaidExpenseCurrent_58BBD9A5F69C4DA7EC7802A7246FE30A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DueFromRelatedPartiesCurrent_13237668F88229BAAA0602A724708059_terseLabel_en-US" xlink:label="lab_us-gaap_DueFromRelatedPartiesCurrent_13237668F88229BAAA0602A724708059" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due from founding members, net</link:label>
    <link:label id="lab_us-gaap_DueFromRelatedPartiesCurrent_13237668F88229BAAA0602A724708059_label_en-US" xlink:label="lab_us-gaap_DueFromRelatedPartiesCurrent_13237668F88229BAAA0602A724708059" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Due from Related Parties, Current</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsCurrent_D1BD40D26AE7E4792B8502A72470ACE2_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_D1BD40D26AE7E4792B8502A72470ACE2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsCurrent_D1BD40D26AE7E4792B8502A72470ACE2_label_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_D1BD40D26AE7E4792B8502A72470ACE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="loc_us-gaap_OtherAssetsCurrent_D1BD40D26AE7E4792B8502A72470ACE2" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AssetsCurrent_E9F91632EC0257897FE302A724709F14_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_E9F91632EC0257897FE302A724709F14" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_E9F91632EC0257897FE302A724709F14_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_E9F91632EC0257897FE302A724709F14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_E9F91632EC0257897FE302A724709F14" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_71CF5856EED68581406D02A7247025D1_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_71CF5856EED68581406D02A7247025D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NON-CURRENT ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_71CF5856EED68581406D02A7247025D1_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_71CF5856EED68581406D02A7247025D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Noncurrent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="loc_us-gaap_AssetsNoncurrentAbstract_71CF5856EED68581406D02A7247025D1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_D3FA36B39E6BF7F5C1FD02A72471CE5D_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_D3FA36B39E6BF7F5C1FD02A72471CE5D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net of accumulated depreciation of $69.3 and $70.4, respectively</link:label>
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    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_C8D38157E47D6E570F9A02A72471685B_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_C8D38157E47D6E570F9A02A72471685B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net of accumulated amortization of $159.0 and $145.4, respectively</link:label>
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    <link:label id="lab_us-gaap_OtherLongTermInvestments_75656B6ED4CE7FFEAF7202A72471D257_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_75656B6ED4CE7FFEAF7202A72471D257" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other investments</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_8E352B01216F0DC666B602A72472ABCF_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_8E352B01216F0DC666B602A72472ABCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_AssetsNoncurrent_82FD08D66E267BC3643202A7247269A3_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrent_82FD08D66E267BC3643202A7247269A3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total non-current assets</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsNoncurrent" xlink:label="loc_us-gaap_AssetsNoncurrent_82FD08D66E267BC3643202A7247269A3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Assets_A028D5D8020E08ED358F02A724736447_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_A028D5D8020E08ED358F02A724736447" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">TOTAL ASSETS</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_CB139F01C38B630F929C02A7247358C2_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_CB139F01C38B630F929C02A7247358C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_1101C4533F3074B4C5D602A724735D31_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_1101C4533F3074B4C5D602A724735D31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CURRENT LIABILITIES:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_1101C4533F3074B4C5D602A724735D31_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_1101C4533F3074B4C5D602A724735D31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
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    <link:label id="lab_us-gaap_DueToRelatedPartiesCurrent_FA2885E38049DF50451C02A72473C860_terseLabel_en-US" xlink:label="lab_us-gaap_DueToRelatedPartiesCurrent_FA2885E38049DF50451C02A72473C860" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due to founding members, net</link:label>
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    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_D8BE6075A3BF00B488A802A724740B57_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_D8BE6075A3BF00B488A802A724740B57" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
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