<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_us-gaap_StockholdersEquityNoteAbstract_A8FD0D7B67CF4D2A31FEC8AE7D9A1C7D_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteAbstract_A8FD0D7B67CF4D2A31FEC8AE7D9A1C7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Note [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityNoteAbstract" xlink:label="loc_us-gaap_StockholdersEquityNoteAbstract_A8FD0D7B67CF4D2A31FEC8AE7D9A1C7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityNoteAbstract_A8FD0D7B67CF4D2A31FEC8AE7D9A1C7D" xlink:to="lab_us-gaap_StockholdersEquityNoteAbstract_A8FD0D7B67CF4D2A31FEC8AE7D9A1C7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70_label_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfStockByClassTable" xlink:label="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:to="lab_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:type="arc" />
    <link:label id="lab_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35_terseLabel_en-US" xlink:label="lab_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Legal Entity [Axis]</link:label>
    <link:label id="lab_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35_label_en-US" xlink:label="lab_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Legal Entity [Axis]</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:to="lab_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:type="arc" />
    <link:label id="lab_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670_terseLabel_en-US" xlink:label="lab_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity [Domain]</link:label>
    <link:label id="lab_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670_label_en-US" xlink:label="lab_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity [Domain]</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:to="lab_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:type="arc" />
    <link:label id="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C_terseLabel_en-US" xlink:label="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM, LLC.</link:label>
    <link:label id="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C_label_en-US" xlink:label="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">National Cine Media L L C [Member]</link:label>
    <link:label id="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C_documentation_en-US" xlink:label="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">National CineMedia, LLC.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:to="lab_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party [Axis]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:to="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3_label_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:to="lab_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:type="arc" />
    <link:label id="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855_terseLabel_en-US" xlink:label="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Founding Members</link:label>
    <link:label id="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855_label_en-US" xlink:label="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Founding Members [Member]</link:label>
    <link:label id="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855_documentation_en-US" xlink:label="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party Founding Members [Member[</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:to="lab_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B_label_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockLineItems" xlink:label="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="lab_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares authorized (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:to="lab_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, par value (in usd per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866_label_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:to="lab_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:to="lab_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares outstanding (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock, shares authorized (in shares)</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:to="lab_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock, par value (in usd per share)</link:label>
    <link:label id="lab_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727_label_en-US" xlink:label="lab_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:to="lab_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock, shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:to="lab_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock, shares outstanding (in shares)</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="loc_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:to="lab_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of votes per common share</link:label>
    <link:label id="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9_label_en-US" xlink:label="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Votes Per Common Share</link:label>
    <link:label id="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9_documentation_en-US" xlink:label="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of votes per common share.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfVotesPerCommonShare" xlink:label="loc_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:to="lab_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:type="arc" />
    <link:label id="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F_terseLabel_en-US" xlink:label="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term of advertising services</link:label>
    <link:label id="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F_label_en-US" xlink:label="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Term Of Advertising Services</link:label>
    <link:label id="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F_documentation_en-US" xlink:label="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Term of advertising services.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermOfAdvertisingServices" xlink:label="loc_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:to="lab_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_1EF3CD6692D2E1783508C8AE7C795F44_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_1EF3CD6692D2E1783508C8AE7C795F44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_1EF3CD6692D2E1783508C8AE7C795F44" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_1EF3CD6692D2E1783508C8AE7C795F44" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_1EF3CD6692D2E1783508C8AE7C795F44" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_9FE5E2770B69D9648E41C8AE7C798C68" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_61DEBD93F63727938DE8C8AE7C79A31C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_A36461C904BAD1C41D33C8AE7C79A982" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_2F12B616EE8B022EDC3AC8AE7C7A816C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_8EC5DA98ED775804A29AC8AE7C7AF18C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureAbstract_8A9C8EFFE7C4A9A01670C8AE7C3D8BCE_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureAbstract_8A9C8EFFE7C4A9A01670C8AE7C3D8BCE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_8A9C8EFFE7C4A9A01670C8AE7C3D8BCE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_8A9C8EFFE7C4A9A01670C8AE7C3D8BCE" xlink:to="lab_us-gaap_IncomeTaxDisclosureAbstract_8A9C8EFFE7C4A9A01670C8AE7C3D8BCE" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income before income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation at Federal Statutory Income Tax Rate, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783" xlink:to="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_DF8B8317A3805D75575BC8AE7C3E6783" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9_negatedLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Noncontrolling Interest Income (Loss), Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense" xlink:label="loc_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9" xlink:to="lab_us-gaap_IncomeTaxReconciliationMinorityInterestIncomeExpense_EF2521921E6533006024C8AE7C3E56B9" xlink:type="arc" />
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457_totalLabel_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income attributable to NCM, Inc.</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457_label_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Income Tax Expense Excluding Minority Interest</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457_documentation_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Income Tax Expense Excluding Minority Interest</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest" xlink:label="loc_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:to="lab_ncmi_IncomeTaxReconciliationIncomeTaxExpenseExcludingMinorityInterest_2F90ADD0B11CD7B7E1FCC8AE7C3EF457" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current year change to enacted federal and state rate (1)</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Change in Enacted Tax Rate, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate" xlink:label="loc_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A" xlink:to="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_CAEDBD4B2AFD7517280EC8AE7C3EE77A" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">State and local income taxes, net of federal benefit</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:label="loc_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D" xlink:to="lab_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_EA15ED106171CCDFDFE7C8AE7C3F340D" xlink:type="arc" />
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A_terseLabel_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM LLC income taxes</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A_label_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Income Tax Benefit Of Affiliate</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A_documentation_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Income tax Benefit of Affiliate</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate" xlink:label="loc_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:to="lab_ncmi_IncomeTaxReconciliationIncomeTaxBenefitOfAffiliate_006C8170737B04B47420C8AE7C3F062A" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-based Compensation Cost, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost" xlink:label="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105" xlink:to="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_C2C37147CEB4E83306D8C8AE7C3F6105" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Uncertain tax positions (2)</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Contingency, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxContingencies" xlink:label="loc_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18" xlink:to="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_AF7343842AD87C21A2CBC8AE7C3F2A18" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in the valuation allowance</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7" xlink:to="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_BEF959259A7D5FD40ACFC8AE7C3F72E7" xlink:type="arc" />
    <link:label id="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80_terseLabel_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM LLC membership unit issuance to NCM, Inc.</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80_label_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Issuance Of Affiliate Membership Unit</link:label>
    <link:label id="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80_documentation_en-US" xlink:label="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income tax reconciliation issuance of affiliate membership unit.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit" xlink:label="loc_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:to="lab_ncmi_IncomeTaxReconciliationIssuanceOfAffiliateMembershipUnit_5F0D01EE0DE8D7CEED39C8AE7C409A80" xlink:type="arc" />
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C_terseLabel_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Executive compensation</link:label>
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C_label_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Executive Compensation, Amount</link:label>
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C_documentation_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Executive Compensation, Amount</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount" xlink:label="loc_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:to="lab_ncmi_EffectiveIncomeTaxRateReconciliationExecutiveCompensationAmount_658FF79DA5A3AD1D6248C8AE7C400C1C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143" xlink:to="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_6C925DAB968E3ED7017DC8AE7C409143" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total income tax provision</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_35B5ADFB2577F3F06533C8AE7C400BE4" xlink:type="arc" />
    <link:label id="lab_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F_label_en-US" xlink:label="lab_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document And Entity Information [Abstract]</link:label>
    <link:label id="lab_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F_documentation_en-US" xlink:label="lab_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Document And Entity Information [Abstract]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DocumentAndEntityInformationAbstract" xlink:label="loc_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F" xlink:to="lab_ncmi_DocumentAndEntityInformationAbstract_D8C27DEED80CF51A188921070790B81F" xlink:type="arc" />
    <link:label id="lab_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC_terseLabel_en-US" xlink:label="lab_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC_label_en-US" xlink:label="lab_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC" xlink:to="lab_dei_DocumentType_7AD17BA78BFAC33FC0372107079021CC" xlink:type="arc" />
    <link:label id="lab_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702_label_en-US" xlink:label="lab_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702" xlink:to="lab_dei_AmendmentFlag_33F65D99B3562D9532DB21070791F702" xlink:type="arc" />
    <link:label id="lab_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7" xlink:to="lab_dei_DocumentPeriodEndDate_6877CD53A0A6B0755006210707912DB7" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12" xlink:to="lab_dei_DocumentFiscalYearFocus_C5FFA3808A5B9FA2E44E210707914C12" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08" xlink:to="lab_dei_DocumentFiscalPeriodFocus_4F2542BE4887A99799A6210707916E08" xlink:type="arc" />
    <link:label id="lab_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938_terseLabel_en-US" xlink:label="lab_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:label id="lab_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938_label_en-US" xlink:label="lab_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_TradingSymbol" xlink:label="loc_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938" xlink:to="lab_dei_TradingSymbol_B9F452CDB0F93FABC311210707918938" xlink:type="arc" />
    <link:label id="lab_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467_label_en-US" xlink:label="lab_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467" xlink:to="lab_dei_EntityRegistrantName_6F8AA9A50233B3AAA8E2210707914467" xlink:type="arc" />
    <link:label id="lab_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3" xlink:to="lab_dei_EntityCentralIndexKey_86E4D2DFEF94DB9BA27721070792ADB3" xlink:type="arc" />
    <link:label id="lab_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:label id="lab_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03_label_en-US" xlink:label="lab_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03" xlink:to="lab_dei_EntityFilerCategory_02B9EC9330C8DEE0FDBB21070792AB03" xlink:type="arc" />
    <link:label id="lab_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:label id="lab_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D" xlink:to="lab_dei_CurrentFiscalYearEndDate_340F2D814A21ADCCD04E21070792878D" xlink:type="arc" />
    <link:label id="lab_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:label id="lab_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0" xlink:to="lab_dei_EntityCurrentReportingStatus_DF9C93B4CCAD2410631421070792E8E0" xlink:type="arc" />
    <link:label id="lab_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:label id="lab_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A" xlink:to="lab_dei_EntityVoluntaryFilers_90DB43EEC7928AF986CB21070793597A" xlink:type="arc" />
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C" xlink:to="lab_dei_EntityWellKnownSeasonedIssuer_F301B9313888D81067A821070793350C" xlink:type="arc" />
    <link:label id="lab_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D_terseLabel_en-US" xlink:label="lab_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Shell Company</link:label>
    <link:label id="lab_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D_label_en-US" xlink:label="lab_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Shell Company</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityShellCompany" xlink:label="loc_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D" xlink:to="lab_dei_EntityShellCompany_B193AF4395CF4BB609AB211477D70C9D" xlink:type="arc" />
    <link:label id="lab_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F_terseLabel_en-US" xlink:label="lab_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Small Business</link:label>
    <link:label id="lab_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F_label_en-US" xlink:label="lab_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Small Business</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntitySmallBusiness" xlink:label="loc_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F" xlink:to="lab_dei_EntitySmallBusiness_48C4096D8376DBBF0EFF2115E286E17F" xlink:type="arc" />
    <link:label id="lab_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D_terseLabel_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:label id="lab_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D_label_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityEmergingGrowthCompany" xlink:label="loc_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D" xlink:to="lab_dei_EntityEmergingGrowthCompany_793535C8F6621A96096A211767AF3E5D" xlink:type="arc" />
    <link:label id="lab_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4_terseLabel_en-US" xlink:label="lab_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Public Float</link:label>
    <link:label id="lab_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4_label_en-US" xlink:label="lab_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Public Float</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityPublicFloat" xlink:label="loc_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4" xlink:to="lab_dei_EntityPublicFloat_23FE2FBBD51F0150665421070793E3D4" xlink:type="arc" />
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_22D1B5B42EF3232A138021070793F847" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerAbstract_81AAF524177D012058B9C8AE7D41BC79_label_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerAbstract_81AAF524177D012058B9C8AE7D41BC79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue from Contract with Customer [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerAbstract" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerAbstract_81AAF524177D012058B9C8AE7D41BC79" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerAbstract_81AAF524177D012058B9C8AE7D41BC79" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerAbstract_81AAF524177D012058B9C8AE7D41BC79" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue from Contracts with Customers</link:label>
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB_label_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue from Contract with Customer [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerTextBlock" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerTextBlock_F9D573C273C2B4450063C8AE7D418BCB" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_4706A34AAA7DF34F0960C8AE7E4BD9E9_label_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_4706A34AAA7DF34F0960C8AE7E4BD9E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_4706A34AAA7DF34F0960C8AE7E4BD9E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_4706A34AAA7DF34F0960C8AE7E4BD9E9" xlink:to="lab_us-gaap_StatementOfStockholdersEquityAbstract_4706A34AAA7DF34F0960C8AE7E4BD9E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Dividends per share</link:label>
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592_label_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Dividends, Per Share, Declared</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592" xlink:to="lab_us-gaap_CommonStockDividendsPerShareDeclared_F35F90DBE7552CFA1A74C8AE7E4B0592" xlink:type="arc" />
    <link:label id="lab_us-gaap_PayablesAndAccrualsAbstract_160DF07BEC2CF005071DC8AE7C86F643_label_en-US" xlink:label="lab_us-gaap_PayablesAndAccrualsAbstract_160DF07BEC2CF005071DC8AE7C86F643" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payables and Accruals [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PayablesAndAccrualsAbstract" xlink:label="loc_us-gaap_PayablesAndAccrualsAbstract_160DF07BEC2CF005071DC8AE7C86F643" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PayablesAndAccrualsAbstract_160DF07BEC2CF005071DC8AE7C86F643" xlink:to="lab_us-gaap_PayablesAndAccrualsAbstract_160DF07BEC2CF005071DC8AE7C86F643" xlink:type="arc" />
    <link:label id="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694_terseLabel_en-US" xlink:label="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Make-good reserve</link:label>
    <link:label id="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694_label_en-US" xlink:label="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Reserves</link:label>
    <link:label id="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694_documentation_en-US" xlink:label="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accrued reserves.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedReserves" xlink:label="loc_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:to="lab_ncmi_AccruedReserves_2C3F19FFCFD4520F6ABDC8AE7C860694" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued interest</link:label>
    <link:label id="lab_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D_label_en-US" xlink:label="lab_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Payable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestPayableCurrent" xlink:label="loc_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D" xlink:to="lab_us-gaap_InterestPayableCurrent_20CE6BCAC7A17D58282AC8AE7C87139D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred rent</link:label>
    <link:label id="lab_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E_label_en-US" xlink:label="lab_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Rent, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccruedRentCurrent" xlink:label="loc_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E" xlink:to="lab_us-gaap_AccruedRentCurrent_894312D0C9608EF7E76CC8AE7C87847E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other accrued expenses</link:label>
    <link:label id="lab_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB_label_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Accrued Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherAccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB" xlink:to="lab_us-gaap_OtherAccruedLiabilitiesCurrent_58D5E31225C671BBEB87C8AE7C872EBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7_totalLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total accrued expenses</link:label>
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_02B2EEA0A1BB874E01A5C8AE7C8747B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772_negatedPeriodStartLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of year</link:label>
    <link:label id="lab_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contract with Customer, Liability, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractWithCustomerLiabilityCurrent" xlink:label="loc_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772" xlink:to="lab_us-gaap_ContractWithCustomerLiabilityCurrent_0D7607FB7A0C83D87ED763C8C29C6772" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance obligations satisfied</link:label>
    <link:label id="lab_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contract with Customer, Liability, Change in Timeframe, Performance Obligation Satisfied, Revenue Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized" xlink:label="loc_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF" xlink:to="lab_us-gaap_ContractWithCustomerLiabilityChangeInTimeframePerformanceObligationSatisfiedRevenueRecognized_CA705A61E5769E8765F963C8C29DA1CF" xlink:type="arc" />
    <link:label id="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9_negatedTerseLabel_en-US" xlink:label="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">New contract liabilities</link:label>
    <link:label id="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9_label_en-US" xlink:label="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contract with Customer, Liability, New Contract Liabilities</link:label>
    <link:label id="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9_documentation_en-US" xlink:label="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Contract with Customer, Liability, New Contract Liabilities</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ContractwithCustomerLiabilityNewContractLiabilities" xlink:label="loc_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:to="lab_ncmi_ContractwithCustomerLiabilityNewContractLiabilities_DCC088E430E04AF6172363C8C29D85D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractWithCustomerLiabilityCurrent_881B70DA7A5E1979BD0263C8C29DE6D5_negatedPeriodEndLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerLiabilityCurrent_881B70DA7A5E1979BD0263C8C29DE6D5" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="resource" xml:lang="en-US">Balance at end of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractWithCustomerLiabilityCurrent" xlink:label="loc_us-gaap_ContractWithCustomerLiabilityCurrent_881B70DA7A5E1979BD0263C8C29DE6D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerLiabilityCurrent_881B70DA7A5E1979BD0263C8C29DE6D5" xlink:to="lab_us-gaap_ContractWithCustomerLiabilityCurrent_881B70DA7A5E1979BD0263C8C29DE6D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingPoliciesAbstract_8E044867DACCB6807B4C0BFDB833F07C_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_8E044867DACCB6807B4C0BFDB833F07C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Policies [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_8E044867DACCB6807B4C0BFDB833F07C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_8E044867DACCB6807B4C0BFDB833F07C" xlink:to="lab_us-gaap_AccountingPoliciesAbstract_8E044867DACCB6807B4C0BFDB833F07C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F_label_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:to="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:type="arc" />
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71_label_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:to="lab_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:type="arc" />
    <link:label id="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27_terseLabel_en-US" xlink:label="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in accounting principle not related to a new ASU</link:label>
    <link:label id="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27_label_en-US" xlink:label="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Change In Accounting Principle Not Related To A New Accounting Standards Update [Member]</link:label>
    <link:label id="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27_documentation_en-US" xlink:label="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Change In Accounting Principle Not Related To A New Accounting Standards Update [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember" xlink:label="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:to="lab_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B_terseLabel_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:to="lab_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:type="arc" />
    <link:label id="lab_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A_terseLabel_en-US" xlink:label="lab_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">As Reported</link:label>
    <link:label id="lab_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A_label_en-US" xlink:label="lab_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Previously Reported [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScenarioPreviouslyReportedMember" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:to="lab_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:type="arc" />
    <link:label id="lab_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB_terseLabel_en-US" xlink:label="lab_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in Accounting Principle</link:label>
    <link:label id="lab_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB_label_en-US" xlink:label="lab_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restatement Adjustment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RestatementAdjustmentMember" xlink:label="loc_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:to="lab_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361_verboseLabel_en-US" xlink:label="lab_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accretion of interest on the discounted payable to founding members under the TRA</link:label>
    <link:label id="lab_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361_label_en-US" xlink:label="lab_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accretion Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccretionExpense" xlink:label="loc_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:to="lab_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:type="arc" />
    <link:label id="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816_negatedTerseLabel_en-US" xlink:label="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Gain on re-measurement of the payable to founding members under the TRA</link:label>
    <link:label id="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816_label_en-US" xlink:label="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) On Re Measurement Of Payable To Founding Members Under Tax Sharing Agreement</link:label>
    <link:label id="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816_documentation_en-US" xlink:label="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on re-measurement of payable to founding members under tax sharing agreement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:to="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32_negatedLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Total non-operating expenses</link:label>
    <link:label id="lab_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="loc_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:to="lab_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INCOME BEFORE INCOME TAXES</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Consolidated net income</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations, Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">(Loss) Net income attributable to NCM, Inc.</link:label>
    <link:label id="lab_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:to="lab_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic (in usd per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:to="lab_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in usd per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:to="lab_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_FF696ECD832DFE2CDB89C8AE7CE60AED_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_FF696ECD832DFE2CDB89C8AE7CE60AED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_FF696ECD832DFE2CDB89C8AE7CE60AED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_FF696ECD832DFE2CDB89C8AE7CE60AED" xlink:to="lab_us-gaap_FairValueDisclosuresAbstract_FF696ECD832DFE2CDB89C8AE7CE60AED" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:to="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:type="arc" />
    <link:label id="lab_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6_terseLabel_en-US" xlink:label="lab_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment, Name</link:label>
    <link:label id="lab_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6_label_en-US" xlink:label="lab_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:to="lab_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:type="arc" />
    <link:label id="lab_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC_terseLabel_en-US" xlink:label="lab_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment, Name</link:label>
    <link:label id="lab_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC_label_en-US" xlink:label="lab_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:to="lab_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:type="arc" />
    <link:label id="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876_terseLabel_en-US" xlink:label="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AC JV, LLC [Member]</link:label>
    <link:label id="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876_label_en-US" xlink:label="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">A C J V L L C [Member]</link:label>
    <link:label id="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876_documentation_en-US" xlink:label="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">AC JV, LLC.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ACJVLLCMember" xlink:label="loc_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:to="lab_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Line Items]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value of Separate Accounts by Major Category of Investment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:to="lab_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment in AC JV, LLC</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Method Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityMethodInvestments" xlink:label="loc_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:to="lab_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402_terseLabel_en-US" xlink:label="lab_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other investments</link:label>
    <link:label id="lab_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402_label_en-US" xlink:label="lab_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostMethodInvestments" xlink:label="loc_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:to="lab_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33_totalLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total other investments</link:label>
    <link:label id="lab_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33_label_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="loc_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:to="lab_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:type="arc" />
    <link:label id="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3_terseLabel_en-US" xlink:label="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Fiscal Year Ends</link:label>
    <link:label id="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3_label_en-US" xlink:label="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Fiscal Year Ends Table [Text Block]</link:label>
    <link:label id="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3_documentation_en-US" xlink:label="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of fiscal year ends.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ScheduleOfFiscalYearEndsTableTextBlock" xlink:label="loc_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:to="lab_ncmi_ScheduleOfFiscalYearEndsTableTextBlock_9D74716B6FA3A059672DC8AE7BF2E0F3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Receivables</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_59E19790467F7333FCF1C8AE7BF34D4E" xlink:type="arc" />
    <link:label id="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00_terseLabel_en-US" xlink:label="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Useful Lives</link:label>
    <link:label id="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00_label_en-US" xlink:label="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Useful Lives Table [Text Block]</link:label>
    <link:label id="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00_documentation_en-US" xlink:label="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of useful lives.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ScheduleOfUsefulLivesTableTextBlock" xlink:label="loc_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:to="lab_ncmi_ScheduleOfUsefulLivesTableTextBlock_1511EA36A362029F6287C8AE7BF3CD00" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in Debt Issuance Costs</link:label>
    <link:label id="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA_label_en-US" xlink:label="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA" xlink:to="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_B5EB7F259E2AA73F279DC8AE7BF395EA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in Equity</link:label>
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F_label_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Effects of Changes, Net [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock" xlink:label="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F" xlink:to="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestEffectsOfChangesNetTextBlock_ED5F58587FA773D3DDDBC8AE7BF3167F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unaudited Consolidated Financial Statements and Corresponding Footnotes for Prior Periods Adjusted from Amounts Previously Reported to Reflect Correction of Error</link:label>
    <link:label id="lab_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Error Corrections and Prior Period Adjustments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock" xlink:label="loc_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4" xlink:to="lab_us-gaap_ScheduleOfErrorCorrectionsAndPriorPeriodAdjustmentsTextBlock_93355E8D4AE1E06159A9C8AE7BF4ADE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_BC0583189A65211B8E2A63C8C286BAEB_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_BC0583189A65211B8E2A63C8C286BAEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_BC0583189A65211B8E2A63C8C286BAEB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_BC0583189A65211B8E2A63C8C286BAEB" xlink:to="lab_us-gaap_EarningsPerShareAbstract_BC0583189A65211B8E2A63C8C286BAEB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_AD1723E257FDCEF65B0E63C8C286FA97_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_AD1723E257FDCEF65B0E63C8C286FA97" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income attributable to NCM, Inc.</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_AD1723E257FDCEF65B0E63C8C286FA97" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_AD1723E257FDCEF65B0E63C8C286FA97" xlink:to="lab_us-gaap_NetIncomeLoss_AD1723E257FDCEF65B0E63C8C286FA97" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income attributable to NCM, Inc. following conversion of dilutive membership units (net of estimated taxes of $0.0, $22.2 and $42.5) (in millions)</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Parent, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLossAttributableToParentDiluted" xlink:label="loc_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D" xlink:to="lab_us-gaap_NetIncomeLossAttributableToParentDiluted_A4F5F46855DC9F64ADA563C8C2868F7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BDF9708CDE872035F6A363C8C2872C08" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Add: Dilutive effect of stock options, restricted stock, and exchangeable NCM LLC common membership units</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Share-based Payment Arrangements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B11AD704F31BBF36D48163C8C287C36E" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE_totalLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Diluted (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_5A61B79A1E4453E5A27563C8C28724CE" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionsAbstract_73D1CF89C01E4A5FA7B8C8AE7D4B4D75_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsAbstract_73D1CF89C01E4A5FA7B8C8AE7D4B4D75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transactions [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:label="loc_us-gaap_RelatedPartyTransactionsAbstract_73D1CF89C01E4A5FA7B8C8AE7D4B4D75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsAbstract_73D1CF89C01E4A5FA7B8C8AE7D4B4D75" xlink:to="lab_us-gaap_RelatedPartyTransactionsAbstract_73D1CF89C01E4A5FA7B8C8AE7D4B4D75" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions, by Related Party [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:to="lab_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:type="arc" />
    <link:label id="lab_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5_terseLabel_en-US" xlink:label="lab_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product and Service [Axis]</link:label>
    <link:label id="lab_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5_label_en-US" xlink:label="lab_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Product and Service [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:to="lab_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:type="arc" />
    <link:label id="lab_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3_terseLabel_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product and Service [Domain]</link:label>
    <link:label id="lab_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3_label_en-US" xlink:label="lab_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Product and Service [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:to="lab_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:type="arc" />
    <link:label id="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27_terseLabel_en-US" xlink:label="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Beverage Concessionaire</link:label>
    <link:label id="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27_label_en-US" xlink:label="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Beverage Concessionaire [Member]</link:label>
    <link:label id="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27_documentation_en-US" xlink:label="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Beverage concessionaire.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_BeverageConcessionaireMember" xlink:label="loc_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:to="lab_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:type="arc" />
    <link:label id="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A_terseLabel_en-US" xlink:label="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising Inventory</link:label>
    <link:label id="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A_label_en-US" xlink:label="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Inventory [Member]</link:label>
    <link:label id="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A_documentation_en-US" xlink:label="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Advertising inventory.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdvertisingInventoryMember" xlink:label="loc_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:to="lab_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Line Items]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="lab_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF_verboseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revenue</link:label>
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF_label_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue from Contract with Customer, Excluding Assessed Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2_verboseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Theater access fee</link:label>
    <link:label id="lab_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2_label_en-US" xlink:label="lab_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyCosts" xlink:label="loc_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:to="lab_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Selling and marketing costs</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:to="lab_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545_terseLabel_en-US" xlink:label="lab_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising operating costs</link:label>
    <link:label id="lab_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545_label_en-US" xlink:label="lab_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketing and Advertising Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MarketingAndAdvertisingExpense" xlink:label="loc_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:to="lab_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Administrative and other costs</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest income from notes receivable (included in interest income)</link:label>
    <link:label id="lab_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24_label_en-US" xlink:label="lab_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Income, Related Party</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestIncomeRelatedParty" xlink:label="loc_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:to="lab_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:type="arc" />
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_67C97DC3CCFF3A63D0BFC8AE7C4B0B93_label_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_67C97DC3CCFF3A63D0BFC8AE7C4B0B93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_67C97DC3CCFF3A63D0BFC8AE7C4B0B93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_67C97DC3CCFF3A63D0BFC8AE7C4B0B93" xlink:to="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_67C97DC3CCFF3A63D0BFC8AE7C4B0B93" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue</link:label>
    <link:label id="lab_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106_label_en-US" xlink:label="lab_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106" xlink:to="lab_us-gaap_Revenues_752BE923AB9FB89AD46DC8AE7C4B7106" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9_verboseLabel_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Operating expenses</link:label>
    <link:label id="lab_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9_label_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Costs and Expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9" xlink:to="lab_us-gaap_CostsAndExpenses_8750C95231490695C809C8AE7C4C9CF9" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">OPERATING INCOME</link:label>
    <link:label id="lab_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B" xlink:to="lab_us-gaap_OperatingIncomeLoss_684855BF0449FC23D6D8C8AE7C4C0C7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD_verboseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Consolidated net (loss) income</link:label>
    <link:label id="lab_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD_label_en-US" xlink:label="lab_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss), Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD" xlink:to="lab_us-gaap_ProfitLoss_909ECBC98FD305480201C8AE7C4CD9DD" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_9CA8CA49CE2A1E0258A2C8AE7C4C80FF_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_9CA8CA49CE2A1E0258A2C8AE7C4C80FF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">(Loss) Earnings per NCM, Inc. share, basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_9CA8CA49CE2A1E0258A2C8AE7C4C80FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_9CA8CA49CE2A1E0258A2C8AE7C4C80FF" xlink:to="lab_us-gaap_EarningsPerShareBasic_9CA8CA49CE2A1E0258A2C8AE7C4C80FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_735905496564DD208270C8AE7C4D6017_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_735905496564DD208270C8AE7C4D6017" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">(Loss) Earnings per NCM, Inc. share, diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_735905496564DD208270C8AE7C4D6017" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_735905496564DD208270C8AE7C4D6017" xlink:to="lab_us-gaap_EarningsPerShareDiluted_735905496564DD208270C8AE7C4D6017" xlink:type="arc" />
    <link:label id="lab_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9_terseLabel_en-US" xlink:label="lab_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range</link:label>
    <link:label id="lab_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9_label_en-US" xlink:label="lab_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:to="lab_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:type="arc" />
    <link:label id="lab_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773_terseLabel_en-US" xlink:label="lab_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range</link:label>
    <link:label id="lab_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773_label_en-US" xlink:label="lab_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:to="lab_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:type="arc" />
    <link:label id="lab_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87_terseLabel_en-US" xlink:label="lab_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum</link:label>
    <link:label id="lab_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87_label_en-US" xlink:label="lab_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:to="lab_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:type="arc" />
    <link:label id="lab_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1_terseLabel_en-US" xlink:label="lab_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum</link:label>
    <link:label id="lab_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1_label_en-US" xlink:label="lab_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:to="lab_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:type="arc" />
    <link:label id="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC_terseLabel_en-US" xlink:label="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">One Founding Members [Member]</link:label>
    <link:label id="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC_label_en-US" xlink:label="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">One Founding Members [Member]</link:label>
    <link:label id="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC_documentation_en-US" xlink:label="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">One founding members.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OneFoundingMembersMember" xlink:label="loc_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:to="lab_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:type="arc" />
    <link:label id="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A_terseLabel_en-US" xlink:label="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Two Founding Members [Member]</link:label>
    <link:label id="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A_label_en-US" xlink:label="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Founding Members [Member]</link:label>
    <link:label id="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A_documentation_en-US" xlink:label="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Two founding members.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoFoundingMembersMember" xlink:label="loc_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:to="lab_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:type="arc" />
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3_terseLabel_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">On-screen advertising time purchased, in seconds</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3_label_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Length Of On Screen Advertising Time Which Founding Members Purchased</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3_documentation_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Length of on screen advertising time which founding members purchased.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:to="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:type="arc" />
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00_terseLabel_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">On-screen advertising time to satisfy agreement obligations, in seconds</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00_label_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Length Of On Screen Advertising Time To Satisfy Agreement Obligations</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00_documentation_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The length of on-screen advertising time to satisfy agreement obligations.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:to="lab_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:type="arc" />
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714_terseLabel_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">On-screen advertising time which founding members have right to purchase, in seconds</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714_label_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Length Of On Screen Advertising Time Which Founding Members Have Right To Purchase</link:label>
    <link:label id="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714_documentation_en-US" xlink:label="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Length of on-screen advertising time which founding members have a right to purchase</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:to="lab_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment in consolidated subsidiary NCM LLC</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Investment in Subsidiaries</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries" xlink:label="loc_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622" xlink:to="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_DF47C1E5218ED013B844C8AE7D0F8622" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-based Compensation Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA" xlink:to="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_4B4EC1CC5DA4EC3A0A9EC8AE7D0F44FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating losses</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F" xlink:to="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_CCAB78F4EE3DF9B2C0BAC8AE7D0F5A9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued bonus</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Employee Bonuses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2" xlink:to="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeBonuses_5ED1225D32AC370A102BC8AE7D0F64F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsOther" xlink:label="loc_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38" xlink:to="lab_us-gaap_DeferredTaxAssetsOther_770B14C7A5EE87F93006C8AE7D109F38" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1_totalLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total gross deferred tax assets</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsGross" xlink:label="loc_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1" xlink:to="lab_us-gaap_DeferredTaxAssetsGross_DA96A610C2F20950C80BC8AE7D10E2A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC_negatedLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Valuation allowance</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Valuation Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC" xlink:to="lab_us-gaap_DeferredTaxAssetsValuationAllowance_87CE909855EBE43B57A9C8AE7D10F5BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE_totalLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total deferred tax assets, net of valuation allowance</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net of Valuation Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsNet" xlink:label="loc_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE" xlink:to="lab_us-gaap_DeferredTaxAssetsNet_6E195ED57A1E4DD2CCC2C8AE7D1036AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:type="arc" />
    <link:label id="lab_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7_terseLabel_en-US" xlink:label="lab_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Securities Class</link:label>
    <link:label id="lab_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7_label_en-US" xlink:label="lab_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Securities Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentSecuritiesClassAxis" xlink:label="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:to="lab_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:type="arc" />
    <link:label id="lab_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A_terseLabel_en-US" xlink:label="lab_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Securities Class</link:label>
    <link:label id="lab_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A_label_en-US" xlink:label="lab_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Securities Class [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentSecuritiesClassDomain" xlink:label="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:to="lab_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:type="arc" />
    <link:label id="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314_terseLabel_en-US" xlink:label="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Marketable Securities [Member]</link:label>
    <link:label id="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314_label_en-US" xlink:label="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short Term Marketable Securities [Member]</link:label>
    <link:label id="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314_documentation_en-US" xlink:label="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Short-term marketable securities.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShortTermMarketableSecuritiesMember" xlink:label="loc_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:to="lab_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:type="arc" />
    <link:label id="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25_terseLabel_en-US" xlink:label="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Marketable Securities [Member]</link:label>
    <link:label id="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25_label_en-US" xlink:label="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Marketable Securities [Member]</link:label>
    <link:label id="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25_documentation_en-US" xlink:label="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long-term marketable securities.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LongTermMarketableSecuritiesMember" xlink:label="loc_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:to="lab_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:to="lab_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="lab_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9_terseLabel_en-US" xlink:label="lab_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Government Agency Bonds</link:label>
    <link:label id="lab_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9_label_en-US" xlink:label="lab_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Government Agencies Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USGovernmentAgenciesDebtSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:to="lab_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A_terseLabel_en-US" xlink:label="lab_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">US Treasury Securities</link:label>
    <link:label id="lab_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A_label_en-US" xlink:label="lab_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Treasury Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:to="lab_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A_terseLabel_en-US" xlink:label="lab_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Certificates of Deposit</link:label>
    <link:label id="lab_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A_label_en-US" xlink:label="lab_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Certificates of Deposit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:to="lab_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:type="arc" />
    <link:label id="lab_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A_terseLabel_en-US" xlink:label="lab_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Municipal Bonds</link:label>
    <link:label id="lab_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A_label_en-US" xlink:label="lab_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Municipal Bonds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MunicipalBondsMember" xlink:label="loc_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:to="lab_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial Paper</link:label>
    <link:label id="lab_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35_label_en-US" xlink:label="lab_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Paper [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:to="lab_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:type="arc" />
    <link:label id="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042_terseLabel_en-US" xlink:label="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial Certificates Of Deposit</link:label>
    <link:label id="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042_label_en-US" xlink:label="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Certificates Of Deposit [Member]</link:label>
    <link:label id="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042_documentation_en-US" xlink:label="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial certificates of deposit.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_FinancialCertificatesOfDepositMember" xlink:label="loc_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:to="lab_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:type="arc" />
    <link:label id="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C_terseLabel_en-US" xlink:label="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Industrial Certificates Of Deposit</link:label>
    <link:label id="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C_label_en-US" xlink:label="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Industrial Certificates Of Deposit [Member]</link:label>
    <link:label id="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C_documentation_en-US" xlink:label="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Industrial certificates of deposit.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IndustrialCertificatesOfDepositMember" xlink:label="loc_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:to="lab_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale [Line Items]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost Basis</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Fair Value - Short term marketable securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Fair Value - Long term marketable securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesNoncurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Aggregate Fair Value - Total marketable securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:to="lab_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:type="arc" />
    <link:label id="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA_terseLabel_en-US" xlink:label="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maturities</link:label>
    <link:label id="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA_label_en-US" xlink:label="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Maturity</link:label>
    <link:label id="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA_documentation_en-US" xlink:label="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities maturity.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AvailableForSaleSecuritiesMaturity" xlink:label="loc_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:to="lab_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:type="arc" />
    <link:label id="lab_srt_ValuationAndQualifyingAccountsAbstract_D680D63CABFFA8F0FDA7C8AE7D6A6AAA_label_en-US" xlink:label="lab_srt_ValuationAndQualifyingAccountsAbstract_D680D63CABFFA8F0FDA7C8AE7D6A6AAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation and Qualifying Accounts [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ValuationAndQualifyingAccountsAbstract" xlink:label="loc_srt_ValuationAndQualifyingAccountsAbstract_D680D63CABFFA8F0FDA7C8AE7D6A6AAA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ValuationAndQualifyingAccountsAbstract_D680D63CABFFA8F0FDA7C8AE7D6A6AAA" xlink:to="lab_srt_ValuationAndQualifyingAccountsAbstract_D680D63CABFFA8F0FDA7C8AE7D6A6AAA" xlink:type="arc" />
    <link:label id="lab_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D_terseLabel_en-US" xlink:label="lab_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation and Qualifying Accounts</link:label>
    <link:label id="lab_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D_label_en-US" xlink:label="lab_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="loc_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D" xlink:to="lab_srt_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_FEEF3D9E21946BCF464EC8AE7D6A790D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule Of Accrued Expenses</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accrued Liabilities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED" xlink:to="lab_us-gaap_ScheduleOfAccruedLiabilitiesTableTextBlock_B09B66281AC431E00C35C8AE7C6D51ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:type="arc" />
    <link:label id="lab_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157_terseLabel_en-US" xlink:label="lab_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:label id="lab_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157_label_en-US" xlink:label="lab_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsAxis" xlink:label="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:to="lab_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:type="arc" />
    <link:label id="lab_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE_terseLabel_en-US" xlink:label="lab_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:label id="lab_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE_label_en-US" xlink:label="lab_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsDomain" xlink:label="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:to="lab_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:to="lab_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:type="arc" />
    <link:label id="lab_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763_verboseLabel_en-US" xlink:label="lab_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:to="lab_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:type="arc" />
    <link:label id="lab_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B_verboseLabel_en-US" xlink:label="lab_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:to="lab_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:type="arc" />
    <link:label id="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC_terseLabel_en-US" xlink:label="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AccAmort,InangibleAsset,Affiliates</link:label>
    <link:label id="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC_label_en-US" xlink:label="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AccAmort,InangibleAsset,Affiliates,Disposals</link:label>
    <link:label id="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC_documentation_en-US" xlink:label="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">AccAmort,InangibleAsset,Affiliates,Disposals</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccAmortInangibleAssetAffiliatesDisposals" xlink:label="loc_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:to="lab_ncmi_AccAmortInangibleAssetAffiliatesDisposals_4C0F5563903673FE4310635C8FB9A9BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83_periodStartLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount, beginning balance</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGross_51D1B6DB36C9F5E4176F635C8C133A83" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58_negatedPeriodStartLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, beginning balance</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DC5355DCFA10AB7686D3635C8C148B58" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973_periodStartLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Total intangible assets, net, beginning balance</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_8D20F1F5005B26252ADD635C8C14A973" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF_terseLabel_en-US" xlink:label="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additions</link:label>
    <link:label id="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF_label_en-US" xlink:label="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-lived Intangible Assets Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinitelivedIntangibleAssetsAcquired1" xlink:label="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF" xlink:to="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32F2291C80A0D26EE338635C8C1459CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Intangible Assets, Net</link:label>
    <link:label id="lab_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherIntangibleAssetsNet" xlink:label="loc_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471" xlink:to="lab_us-gaap_OtherIntangibleAssetsNet_FBE39A2D98BFECD94B87635C8C14B471" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576_terseLabel_en-US" xlink:label="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disposal Group, Including Discontinued Operation, Intangible Assets</link:label>
    <link:label id="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576_label_en-US" xlink:label="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disposal Group, Including Discontinued Operation, Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets" xlink:label="loc_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576" xlink:to="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationIntangibleAssets_7DF97C5F91D01D68D3E4635C8C14A576" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_DC47D1A0D5760CA8C42D635C8C150483" xlink:type="arc" />
    <link:label id="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3_negatedLabel_en-US" xlink:label="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Integration and other encumbered theater payments</link:label>
    <link:label id="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3_label_en-US" xlink:label="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite Lived Intangible Assets Integration And Other Encumbered Theater Payments During Period</link:label>
    <link:label id="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3_documentation_en-US" xlink:label="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Finite lived intangible assets integration and other encumbered theater payments during period.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod" xlink:label="loc_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:to="lab_ncmi_FiniteLivedIntangibleAssetsIntegrationAndOtherEncumberedTheaterPaymentsDuringPeriod_C4A6596141E17F191068635C8C15CAD3" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_FC7BD51EDEB6EDAFB5EA635C8C157956_periodEndLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_FC7BD51EDEB6EDAFB5EA635C8C157956" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_FC7BD51EDEB6EDAFB5EA635C8C157956" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGross_FC7BD51EDEB6EDAFB5EA635C8C157956" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGross_FC7BD51EDEB6EDAFB5EA635C8C157956" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_C4E1A63A7B1DA0976743635C8C15FFF9_negatedPeriodEndLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_C4E1A63A7B1DA0976743635C8C15FFF9" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_C4E1A63A7B1DA0976743635C8C15FFF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_C4E1A63A7B1DA0976743635C8C15FFF9" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_C4E1A63A7B1DA0976743635C8C15FFF9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_ED474F87C6DED10E561F635C8C153DF0_periodEndLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_ED474F87C6DED10E561F635C8C153DF0" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Total intangible assets, net, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_ED474F87C6DED10E561F635C8C153DF0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_ED474F87C6DED10E561F635C8C153DF0" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_ED474F87C6DED10E561F635C8C153DF0" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventsAbstract_2F3D70FD61B22C48F220C8AE7D6E7F72_label_en-US" xlink:label="lab_us-gaap_SubsequentEventsAbstract_2F3D70FD61B22C48F220C8AE7D6E7F72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Events [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventsAbstract" xlink:label="loc_us-gaap_SubsequentEventsAbstract_2F3D70FD61B22C48F220C8AE7D6E7F72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventsAbstract_2F3D70FD61B22C48F220C8AE7D6E7F72" xlink:to="lab_us-gaap_SubsequentEventsAbstract_2F3D70FD61B22C48F220C8AE7D6E7F72" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event [Table]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTable" xlink:label="loc_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:to="lab_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event Type</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:to="lab_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event Type</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:to="lab_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event [Member]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526_label_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:to="lab_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Events [Line Items]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C_label_en-US" xlink:label="lab_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventLineItems" xlink:label="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="lab_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends payable, date declared</link:label>
    <link:label id="lab_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47_label_en-US" xlink:label="lab_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends Payable, Date Declared</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableDateDeclaredDayMonthAndYear" xlink:label="loc_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:to="lab_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends declared, per share</link:label>
    <link:label id="lab_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D_label_en-US" xlink:label="lab_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends Payable, Amount Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableAmountPerShare" xlink:label="loc_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:to="lab_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends declared</link:label>
    <link:label id="lab_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F_label_en-US" xlink:label="lab_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:to="lab_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends payable, date of record</link:label>
    <link:label id="lab_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0_label_en-US" xlink:label="lab_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends Payable, Date of Record</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableDateOfRecordDayMonthAndYear" xlink:label="loc_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:to="lab_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2_terseLabel_en-US" xlink:label="lab_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends payable, date to be paid</link:label>
    <link:label id="lab_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2_label_en-US" xlink:label="lab_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends Payable, Date to be Paid</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendPayableDateToBePaidDayMonthAndYear" xlink:label="loc_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:to="lab_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Quarterly Financial Data</link:label>
    <link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83_label_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83" xlink:to="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_38A2707B88B5906A949DC8AE7E0E3E83" xlink:type="arc" />
    <link:label id="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA_terseLabel_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AMC</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA_label_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Multi Cinema Inc [Member]</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA_documentation_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Multi-Cinema, Inc.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:to="lab_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:type="arc" />
    <link:label id="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86_terseLabel_en-US" xlink:label="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cinemark</link:label>
    <link:label id="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86_label_en-US" xlink:label="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cinemark Holdings Inc [Member]</link:label>
    <link:label id="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86_documentation_en-US" xlink:label="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cinemark holdings, Inc.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CinemarkHoldingsIncMember" xlink:label="loc_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:to="lab_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:type="arc" />
    <link:label id="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B_terseLabel_en-US" xlink:label="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Regal</link:label>
    <link:label id="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B_label_en-US" xlink:label="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Regal Entertainment Group [Member]</link:label>
    <link:label id="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B_documentation_en-US" xlink:label="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Regal entertainment group.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegalEntertainmentGroupMember" xlink:label="loc_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:to="lab_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:type="arc" />
    <link:label id="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F_terseLabel_en-US" xlink:label="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Theater access fees and revenue share, net of beverage revenues and other encumbered theater payments</link:label>
    <link:label id="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F_label_en-US" xlink:label="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Theater Access Fees Net Of Beverage Revenues And Other Encumbered Theaters Payments</link:label>
    <link:label id="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F_documentation_en-US" xlink:label="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Theater access fees net of beverage revenues and other encumbered theaters payments.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments" xlink:label="loc_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:to="lab_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:type="arc" />
    <link:label id="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A_verboseLabel_en-US" xlink:label="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Distributions payable to founding members</link:label>
    <link:label id="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A_label_en-US" xlink:label="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distributions Payable</link:label>
    <link:label id="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A_documentation_en-US" xlink:label="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Distributions payable.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DistributionsPayable" xlink:label="loc_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:to="lab_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:type="arc" />
    <link:label id="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A_negatedLabel_en-US" xlink:label="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Integration payments due from founding members</link:label>
    <link:label id="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A_label_en-US" xlink:label="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Integration Payments Due From Related Parties</link:label>
    <link:label id="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A_documentation_en-US" xlink:label="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Integration payments due from related parties.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IntegrationPaymentsDueFromRelatedParties" xlink:label="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:to="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Total amounts due to founding members, net</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction, Due from (to) Related Party</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionDueFromToRelatedParty" xlink:label="loc_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:to="lab_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3A036EF1E52FBE3A5117C8AE7DB2066D_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3A036EF1E52FBE3A5117C8AE7DB2066D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3A036EF1E52FBE3A5117C8AE7DB2066D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3A036EF1E52FBE3A5117C8AE7DB2066D" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3A036EF1E52FBE3A5117C8AE7DB2066D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Restricted Shares and Restricted Stock Units</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_837352A628509AFF286CC8AE7DB2B6E5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Number of restricted shares and restricted stock units, Non-vested, beginning balance (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_4D9F202EBB466649A0C3C8AE7DB3E808" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of restricted shares and restricted stock units, Granted (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_44E0DA11BAA78CC14086C8AE7DB3149C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Number of restricted shares and restricted stock units, Vested (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DBB9FB7AF082624FA05FC8AE7DB3A349" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Number of restricted shares and restricted stock units, Forfeited (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_6CD1E3C0647857164D9CC8AE7DB3580B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_81A9FC4C9BB6ABB444F9C8AE7DB4A9AA_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_81A9FC4C9BB6ABB444F9C8AE7DB4A9AA" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Number of restricted shares and restricted stock units, Non-vested, ending balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_81A9FC4C9BB6ABB444F9C8AE7DB4A9AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_81A9FC4C9BB6ABB444F9C8AE7DB4A9AA" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_81A9FC4C9BB6ABB444F9C8AE7DB4A9AA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Grant-Date Fair Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_E1CCECA9122477931FBCC8AE7DB48868" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant-date fair value, Non-vested, beginning balance (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_33AD2A58BD76D2DCC6E8C8AE7DB44428" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant-date fair value, Granted (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_5E61801A774435831D0CC8AE7DB4CBE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant-date fair value, Vested (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4251879B624038F19E2FC8AE7DB49CB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant-date fair value, Forfeited (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1F480BD7E3EA46FAD766C8AE7DB524F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_433B3D57EA82699842A2C8AE7DB59DAD_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_433B3D57EA82699842A2C8AE7DB59DAD" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant-date fair value, Non-vested, ending balance (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_433B3D57EA82699842A2C8AE7DB59DAD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_433B3D57EA82699842A2C8AE7DB59DAD" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_433B3D57EA82699842A2C8AE7DB59DAD" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Federal</link:label>
    <link:label id="lab_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F_label_en-US" xlink:label="lab_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Federal Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CurrentFederalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F" xlink:to="lab_us-gaap_CurrentFederalTaxExpenseBenefit_E5C273EF0BB89E6299E3C8AE7C09646F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current State</link:label>
    <link:label id="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534_label_en-US" xlink:label="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current State and Local Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534" xlink:to="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_B64B0EF24F503A19A30BC8AE7C09E534" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B_totalLabel_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current income tax (benefit)/expense</link:label>
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B_label_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B" xlink:to="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_692A2AB9060C190A8024C8AE7C0AF44B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Federal</link:label>
    <link:label id="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E_label_en-US" xlink:label="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Federal Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E" xlink:to="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_9E0D48782B7DEBE4ECB4C8AE7C0A365E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred State</link:label>
    <link:label id="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA_label_en-US" xlink:label="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred State and Local Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA" xlink:to="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_B2C8A4FA756A14616A68C8AE7C0A90BA" xlink:type="arc" />
    <link:label id="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390_totalLabel_en-US" xlink:label="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total deferred income tax expense</link:label>
    <link:label id="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390_label_en-US" xlink:label="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense Benefit Gross</link:label>
    <link:label id="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390_documentation_en-US" xlink:label="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred income tax expense benefit gross.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredIncomeTaxExpenseBenefitGross" xlink:label="loc_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:to="lab_ncmi_DeferredIncomeTaxExpenseBenefitGross_485FF061EE157A693F9DC8AE7C0AF390" xlink:type="arc" />
    <link:label id="lab_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592_terseLabel_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basis of Presentation and Summary of Significant Accounting Policies</link:label>
    <link:label id="lab_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592" xlink:to="lab_us-gaap_OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock_CEE6033F546FD650DA2DC8AE7DAEF592" xlink:type="arc" />
    <link:label id="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754_terseLabel_en-US" xlink:label="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Policies [Table]</link:label>
    <link:label id="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754_label_en-US" xlink:label="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Policies [Table]</link:label>
    <link:label id="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754_documentation_en-US" xlink:label="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounting policies.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccountingPoliciesTable" xlink:label="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="lab_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D_terseLabel_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2016-02 [Member]</link:label>
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D_label_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2016-02 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201602Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:to="lab_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5_terseLabel_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2014-09</link:label>
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5_label_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2014-09 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:to="lab_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:to="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:to="lab_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts Receivable</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableMember" xlink:label="loc_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:to="lab_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales Revenue, Net</link:label>
    <link:label id="lab_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sales Revenue, Net [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:label="loc_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:to="lab_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Type</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskByTypeAxis" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:to="lab_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Type</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:to="lab_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773_terseLabel_en-US" xlink:label="lab_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Concentration Risk</link:label>
    <link:label id="lab_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773_label_en-US" xlink:label="lab_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Concentration Risk [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditConcentrationRiskMember" xlink:label="loc_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:to="lab_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:type="arc" />
    <link:label id="lab_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer Concentration Risk</link:label>
    <link:label id="lab_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B_label_en-US" xlink:label="lab_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer Concentration Risk [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CustomerConcentrationRiskMember" xlink:label="loc_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:to="lab_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:type="arc" />
    <link:label id="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3_terseLabel_en-US" xlink:label="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software And Development Costs</link:label>
    <link:label id="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3_label_en-US" xlink:label="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software And Development Costs [Member]</link:label>
    <link:label id="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3_documentation_en-US" xlink:label="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Software and development costs.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SoftwareAndDevelopmentCostsMember" xlink:label="loc_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:to="lab_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:to="lab_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:type="arc" />
    <link:label id="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C_terseLabel_en-US" xlink:label="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Stock and Restricted Stock Units</link:label>
    <link:label id="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C_label_en-US" xlink:label="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock And Restricted Stock Units [Member]</link:label>
    <link:label id="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C_documentation_en-US" xlink:label="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restricted stock and restricted stock units.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RestrictedStockAndRestrictedStockUnitsMember" xlink:label="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:to="lab_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:type="arc" />
    <link:label id="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828_terseLabel_en-US" xlink:label="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Policies [Line Items]</link:label>
    <link:label id="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828_label_en-US" xlink:label="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Policies [Line Items]</link:label>
    <link:label id="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828_documentation_en-US" xlink:label="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounting policies.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccountingPoliciesLineItems" xlink:label="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="lab_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Noncurrent</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:to="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Right-of-Use Asset</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Right-of-Use Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:to="lab_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Current</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:to="lab_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:type="arc" />
    <link:label id="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF_terseLabel_en-US" xlink:label="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Agreement With Founding Members, Remaining Term</link:label>
    <link:label id="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF_label_en-US" xlink:label="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Agreement With Founding Members, Remaining Term</link:label>
    <link:label id="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF_documentation_en-US" xlink:label="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Agreement With Founding Members, Remaining Term</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AgreementWithFoundingMembersRemainingTerm" xlink:label="loc_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:to="lab_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628_terseLabel_en-US" xlink:label="lab_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Impairment of Intangible Assets (Excluding Goodwill)</link:label>
    <link:label id="lab_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628_label_en-US" xlink:label="lab_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impairment of Intangible Assets (Excluding Goodwill)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:to="lab_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising Cost, Policy, Expensed Advertising Cost [Policy Text Block]</link:label>
    <link:label id="lab_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0_label_en-US" xlink:label="lab_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Cost, Policy, Expensed Advertising Cost [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost" xlink:label="loc_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:to="lab_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:type="arc" />
    <link:label id="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B_terseLabel_en-US" xlink:label="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Term, ESA and Affiliate</link:label>
    <link:label id="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B_label_en-US" xlink:label="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Term, ESA and Affiliate</link:label>
    <link:label id="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B_documentation_en-US" xlink:label="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Weighted Average Term, ESA and Affiliate</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_WeightedAverageTermESAandAffiliate" xlink:label="loc_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:to="lab_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F_terseLabel_en-US" xlink:label="lab_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units outstanding</link:label>
    <link:label id="lab_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F_label_en-US" xlink:label="lab_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Units of Partnership Interest, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnitsOfPartnershipInterestAmount" xlink:label="loc_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:to="lab_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E_terseLabel_en-US" xlink:label="lab_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of common membership units outstanding</link:label>
    <link:label id="lab_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E_label_en-US" xlink:label="lab_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Limited Liability Company or Limited Partnership, Members or Limited Partners, Ownership Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest" xlink:label="loc_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:to="lab_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:type="arc" />
    <link:label id="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7_terseLabel_en-US" xlink:label="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Membership units exchangeable into common stock ratio</link:label>
    <link:label id="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7_label_en-US" xlink:label="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Membership Units Conversion Ratio</link:label>
    <link:label id="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7_documentation_en-US" xlink:label="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Membership units conversion ratio.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_MembershipUnitsConversionRatio" xlink:label="loc_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:to="lab_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of advertising agency groups contributing to more than 10% of outstanding gross receivable balance</link:label>
    <link:label id="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565_label_en-US" xlink:label="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Advertising Agency Groups Contributing To More Than Ten Percent Of Outstanding Gross Receivables</link:label>
    <link:label id="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565_documentation_en-US" xlink:label="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of advertising agency groups contributing to more than 10% Of outstanding gross receivables.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables" xlink:label="loc_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:to="lab_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of customers contributing to more than 10% of revenue</link:label>
    <link:label id="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8_label_en-US" xlink:label="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Customers Contributing To More Than Ten Percent Of Revenue</link:label>
    <link:label id="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8_documentation_en-US" xlink:label="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of customers contributing to more than 10% of revenue.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue" xlink:label="loc_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:to="lab_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated useful life</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net book value</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:type="arc" />
    <link:label id="lab_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12_terseLabel_en-US" xlink:label="lab_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation expense</link:label>
    <link:label id="lab_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12_label_en-US" xlink:label="lab_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Depreciation" xlink:label="loc_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:to="lab_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:type="arc" />
    <link:label id="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54_terseLabel_en-US" xlink:label="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Costs Incured to Renew o Extend, Gross</link:label>
    <link:label id="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54_label_en-US" xlink:label="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capitalized Implementation Costs</link:label>
    <link:label id="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54_documentation_en-US" xlink:label="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalized Implementation Costs</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CapitalizedImplementationCosts" xlink:label="loc_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:to="lab_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Cost Incurred to Renew or Extend</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Cost Incurred to Renew or Extend</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Research and development expense</link:label>
    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9_label_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Research and Development Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="loc_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:to="lab_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:type="arc" />
    <link:label id="lab_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B_terseLabel_en-US" xlink:label="lab_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss on write-off of property, plant and equipment</link:label>
    <link:label id="lab_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B_label_en-US" xlink:label="lab_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tangible Asset Impairment Charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TangibleAssetImpairmentCharges" xlink:label="loc_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:to="lab_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred financing costs</link:label>
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation, vesting period</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F_verboseLabel_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cumulative effect for change in accounting principle</link:label>
    <link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F_label_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cumulative Effect of New Accounting Principle in Period of Adoption</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:to="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Rent Credit, Noncurrent</link:label>
    <link:label id="lab_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4_label_en-US" xlink:label="lab_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Rent Credit, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRentCreditNoncurrent" xlink:label="loc_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:to="lab_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTable" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:to="lab_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:type="arc" />
    <link:label id="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10_terseLabel_en-US" xlink:label="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term loans</link:label>
    <link:label id="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10_label_en-US" xlink:label="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Term Loan [Member]</link:label>
    <link:label id="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10_documentation_en-US" xlink:label="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Term loan.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermLoanMember" xlink:label="loc_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:to="lab_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565_terseLabel_en-US" xlink:label="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior secured notes due 2022</link:label>
    <link:label id="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565_label_en-US" xlink:label="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Notes Due Two Zero Two Two [Member]</link:label>
    <link:label id="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565_documentation_en-US" xlink:label="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior notes due two zero two two.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorNotesDueTwoZeroTwoTwoMember" xlink:label="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:to="lab_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF_terseLabel_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior unsecured notes due 2026</link:label>
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF_label_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Unsecured Notes Due Two Zero Two Six [Member]</link:label>
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF_documentation_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior unsecured notes due two zero two six.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:to="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE_terseLabel_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior Unsecured Notes Due Two Zero Two Eight [Domain]</link:label>
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE_label_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Unsecured Notes Due Two Zero Two Eight [Domain]</link:label>
    <link:label id="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE_documentation_en-US" xlink:label="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior Unsecured Notes Due Two Zero Two Eight [Domain]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:to="lab_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement Basis</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Basis [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:to="lab_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurement</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurement [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:to="lab_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:type="arc" />
    <link:label id="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF_terseLabel_en-US" xlink:label="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Portion at Fair Value Measurement</link:label>
    <link:label id="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF_label_en-US" xlink:label="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Portion at Fair Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:to="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:type="arc" />
    <link:label id="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810_terseLabel_en-US" xlink:label="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Carrying Value [Member]</link:label>
    <link:label id="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810_label_en-US" xlink:label="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reported Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CarryingReportedAmountFairValueDisclosureMember" xlink:label="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:to="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:type="arc" />
    <link:label id="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596_terseLabel_en-US" xlink:label="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value [Member]</link:label>
    <link:label id="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596_label_en-US" xlink:label="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Estimate of Fair Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:to="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C_label_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems" xlink:label="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:to="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFairValue" xlink:label="loc_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:to="lab_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_46239647904BD34E36BCC8AE7DAB5A7E_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_46239647904BD34E36BCC8AE7DAB5A7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_46239647904BD34E36BCC8AE7DAB5A7E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_46239647904BD34E36BCC8AE7DAB5A7E" xlink:to="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_46239647904BD34E36BCC8AE7DAB5A7E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OTHER COMPREHENSIVE INCOME, NET OF TAX:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_815D61C27E3B80C51643C8AE7DABD714" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTax_BF72F8DBE440EB0B56A4C8AE7DABCB52" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureAbstract_6B1B375ED86B37D86C5E6372BFF3CE77_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_6B1B375ED86B37D86C5E6372BFF3CE77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_6B1B375ED86B37D86C5E6372BFF3CE77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureAbstract_6B1B375ED86B37D86C5E6372BFF3CE77" xlink:to="lab_us-gaap_DebtDisclosureAbstract_6B1B375ED86B37D86C5E6372BFF3CE77" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="lab_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6_terseLabel_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Covenant Period [Axis]</link:label>
    <link:label id="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6_label_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Covenant Period [Axis]</link:label>
    <link:label id="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6_documentation_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Covenant Period [Axis]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtCovenantPeriodAxis" xlink:label="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:to="lab_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C_terseLabel_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Covenant Period [Domain]</link:label>
    <link:label id="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C_label_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Covenant Period [Domain]</link:label>
    <link:label id="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C_documentation_en-US" xlink:label="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Debt Covenant Period [Axis]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtCovenantPeriodDomain" xlink:label="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:to="lab_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:type="arc" />
    <link:label id="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192_terseLabel_en-US" xlink:label="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change of Control</link:label>
    <link:label id="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192_label_en-US" xlink:label="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Change Of Control [Member]</link:label>
    <link:label id="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192_documentation_en-US" xlink:label="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Change of control.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeOfControlMember" xlink:label="loc_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:to="lab_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility</link:label>
    <link:label id="lab_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:to="lab_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility</link:label>
    <link:label id="lab_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:to="lab_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revolving credit facility</link:label>
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:to="lab_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F_terseLabel_en-US" xlink:label="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior Secured Credit Facility [Member]</link:label>
    <link:label id="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F_label_en-US" xlink:label="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Secured Credit Facility [Member]</link:label>
    <link:label id="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F_documentation_en-US" xlink:label="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior secured credit facility.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredCreditFacilityMember" xlink:label="loc_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:to="lab_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type</link:label>
    <link:label id="lab_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429_label_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:to="lab_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type</link:label>
    <link:label id="lab_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43_label_en-US" xlink:label="lab_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:to="lab_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:type="arc" />
    <link:label id="lab_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3_terseLabel_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letters of Credit [Member]</link:label>
    <link:label id="lab_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3_label_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letter of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LetterOfCreditMember" xlink:label="loc_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:to="lab_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate</link:label>
    <link:label id="lab_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:to="lab_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate</link:label>
    <link:label id="lab_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:to="lab_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIBOR [Member]</link:label>
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:to="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C_terseLabel_en-US" xlink:label="lab_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Base Rate [Member]</link:label>
    <link:label id="lab_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C_label_en-US" xlink:label="lab_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Base Rate [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BaseRateMember" xlink:label="loc_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:to="lab_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:to="lab_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877_terseLabel_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior Secured Notes Due Two Zero Two Eight [Member] [Domain]</link:label>
    <link:label id="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877_label_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Secured Notes Due Two Zero Two Eight [Member] [Domain]</link:label>
    <link:label id="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877_documentation_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Senior Secured Notes Due Two Zero Two Eight [Member] [Axis]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain" xlink:label="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:to="lab_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodAxis" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodDomain" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">On or After April 15, 2017 [Member]</link:label>
    <link:label id="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266_label_en-US" xlink:label="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Redemption Period Six [Member]</link:label>
    <link:label id="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt instrument redemption period six.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentRedemptionPeriodSixMember" xlink:label="loc_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:to="lab_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prior to August 15, 2021 [Member]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period Two [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodTwoMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">On or After August 15, 2021 [Member]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period Three [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodThreeMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prior to August 15, 2019 [Member]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Period One [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodOneMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="lab_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Borrowing amount of credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:to="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, carrying value</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maturity date</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Maturity Date</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:to="lab_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remaining borrowing capacity of credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Remaining Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:to="lab_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unused line fee, percent</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Commitment Fee Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:to="lab_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basis spread on variable rate, percent</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8_terseLabel_en-US" xlink:label="lab_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average interest rate</link:label>
    <link:label id="lab_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8_label_en-US" xlink:label="lab_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt, Weighted Average Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtWeightedAverageInterestRate" xlink:label="loc_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:to="lab_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6_terseLabel_en-US" xlink:label="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior secured leverage ratio</link:label>
    <link:label id="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6_label_en-US" xlink:label="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Secured Leverage Ratio</link:label>
    <link:label id="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6_documentation_en-US" xlink:label="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior secured leverage ratio.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredLeverageRatio" xlink:label="loc_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:to="lab_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument face amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Face Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:to="lab_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stated interest rate</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:type="arc" />
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D_terseLabel_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D_label_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:to="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F_terseLabel_en-US" xlink:label="lab_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption Premium</link:label>
    <link:label id="lab_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F_label_en-US" xlink:label="lab_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redemption Premium</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RedemptionPremium" xlink:label="loc_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:to="lab_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, frequency of periodic payment</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Frequency of Periodic Payment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFrequencyOfPeriodicPayment" xlink:label="loc_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:to="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument redemption price percentage</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption Price, Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPricePercentage" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:type="arc" />
    <link:label id="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5_terseLabel_en-US" xlink:label="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RedemptionAggregate,Notes2028</link:label>
    <link:label id="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5_label_en-US" xlink:label="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RedemptionAggregate,Notes2028</link:label>
    <link:label id="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5_documentation_en-US" xlink:label="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">RedemptionAggregate,Notes2028</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RedemptionAggregateNotes2028" xlink:label="loc_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:to="lab_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument redemption description</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption, Description</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionDescription" xlink:label="loc_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:to="lab_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument issued percentage of face value</link:label>
    <link:label id="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722_label_en-US" xlink:label="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Issued Percentage Of Face Value</link:label>
    <link:label id="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt instrument issued percentage of face value.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentIssuedPercentageOfFaceValue" xlink:label="loc_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:to="lab_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Repurchase Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRepurchaseAmount" xlink:label="loc_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:to="lab_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization rate</link:label>
    <link:label id="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97_label_en-US" xlink:label="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Amortization Rate</link:label>
    <link:label id="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Instrument, Amortization Rate</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentAmortizationRate" xlink:label="loc_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:to="lab_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayments of term loan facility</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Senior Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfSeniorDebt" xlink:label="loc_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:to="lab_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net total leverage ratio, covenant</link:label>
    <link:label id="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D_label_en-US" xlink:label="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Net Total Leverage Ratio</link:label>
    <link:label id="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Net Total Leverage Ratio</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentCovenantNetTotalLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:to="lab_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net senior secured leverage ratio</link:label>
    <link:label id="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA_label_en-US" xlink:label="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Dividend Restriction, Net Senior Secured Leverage Ratio</link:label>
    <link:label id="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Instrument, Dividend Restriction, Net Senior Secured Leverage Ratio</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:to="lab_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35_terseLabel_en-US" xlink:label="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Net Total Leverage Ratio</link:label>
    <link:label id="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35_label_en-US" xlink:label="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Net Total Leverage Ratio</link:label>
    <link:label id="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35_documentation_en-US" xlink:label="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Instrument, Net Total Leverage Ratio</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentNetTotalLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:to="lab_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt issuance costs</link:label>
    <link:label id="lab_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsGross" xlink:label="loc_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:to="lab_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:type="arc" />
    <link:label id="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC_terseLabel_en-US" xlink:label="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonoperating gain (loss) related to debt issuance costs</link:label>
    <link:label id="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC_label_en-US" xlink:label="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Gain (Loss) Related To Debt Issuance Costs</link:label>
    <link:label id="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC_documentation_en-US" xlink:label="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Nonoperating Gain (Loss) Related To Debt Issuance Costs</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts" xlink:label="loc_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:to="lab_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:type="arc" />
    <link:label id="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209_terseLabel_en-US" xlink:label="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AggregateRemainingofPrincipal,Notes2028</link:label>
    <link:label id="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209_label_en-US" xlink:label="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AggregateRemainingofPrincipal,Notes2028</link:label>
    <link:label id="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209_documentation_en-US" xlink:label="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">AggregateRemainingofPrincipal,Notes2028</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AggregateRemainingofPrincipalNotes2028" xlink:label="loc_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:to="lab_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivable Type</link:label>
    <link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593_label_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivable Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis" xlink:label="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:to="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5_terseLabel_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivable</link:label>
    <link:label id="lab_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5_label_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivable [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ReceivableTypeDomain" xlink:label="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:to="lab_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27_terseLabel_en-US" xlink:label="lab_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trade accounts</link:label>
    <link:label id="lab_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27_label_en-US" xlink:label="lab_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trade Accounts Receivable [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TradeAccountsReceivableMember" xlink:label="loc_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:to="lab_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:type="arc" />
    <link:label id="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17_terseLabel_en-US" xlink:label="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17_label_en-US" xlink:label="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Receivable [Member]</link:label>
    <link:label id="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17_documentation_en-US" xlink:label="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other receivable.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OtherReceivableMember" xlink:label="loc_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:to="lab_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts, Notes, Loans and Financing Receivable [Line Items]</link:label>
    <link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411_label_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts, Notes, Loans and Financing Receivable [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:label="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:to="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivables</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Gross, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableGrossCurrent" xlink:label="loc_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:to="lab_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66_negatedLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Allowance for doubtful accounts</link:label>
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Doubtful Accounts Receivable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2_totalLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Table]</link:label>
    <link:label id="lab_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:to="lab_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:type="arc" />
    <link:label id="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4_terseLabel_en-US" xlink:label="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">National advertising revenue</link:label>
    <link:label id="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4_label_en-US" xlink:label="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">National Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4_documentation_en-US" xlink:label="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">National advertising revenue.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalAdvertisingRevenueMember" xlink:label="loc_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:to="lab_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:type="arc" />
    <link:label id="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963_terseLabel_en-US" xlink:label="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Local Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963_label_en-US" xlink:label="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Local Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963_documentation_en-US" xlink:label="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Local Advertising Revenue [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LocalAdvertisingRevenueMember" xlink:label="loc_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:to="lab_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:type="arc" />
    <link:label id="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960_terseLabel_en-US" xlink:label="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Regional Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960_label_en-US" xlink:label="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Regional Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960_documentation_en-US" xlink:label="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Regional Advertising Revenue [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegionalAdvertisingRevenueMember" xlink:label="loc_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:to="lab_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:type="arc" />
    <link:label id="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8_terseLabel_en-US" xlink:label="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Local advertising revenue (1)</link:label>
    <link:label id="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8_label_en-US" xlink:label="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Local And Regional Advertising Revenue [Member]</link:label>
    <link:label id="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8_documentation_en-US" xlink:label="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Local and regional advertising revenue.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LocalAndRegionalAdvertisingRevenueMember" xlink:label="loc_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:to="lab_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:type="arc" />
    <link:label id="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999_terseLabel_en-US" xlink:label="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Founding member advertising revenue from beverage concessionaire agreements</link:label>
    <link:label id="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999_label_en-US" xlink:label="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Founding Member Advertising Revenue From Beverage Concessionaire Agreements [Member]</link:label>
    <link:label id="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999_documentation_en-US" xlink:label="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Founding member advertising revenue from beverage concessionaire agreements.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" xlink:label="loc_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:to="lab_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Line Items]</link:label>
    <link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:to="lab_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax expense</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:to="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114_terseLabel_en-US" xlink:label="lab_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accretion of interest on the discounted payable to founding members under the TRA</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccretionExpense" xlink:label="loc_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:to="lab_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:type="arc" />
    <link:label id="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D_negatedLabel_en-US" xlink:label="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Non-cash loss (gain) on re-measurement of the payable to founding members under the TRA</link:label>
    <link:label id="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D_label_en-US" xlink:label="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Non Cash Gain Loss On Re Measurement Of Payable To Founding Members Under Tax Sharing Agreement</link:label>
    <link:label id="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D_documentation_en-US" xlink:label="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non-cash gain (loss) on re-measurement of payable to founding members under tax sharing agreement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:to="lab_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Decrease within activity of APIC</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalOther" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Decrease in ending balance of APIC</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapital" xlink:label="loc_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:to="lab_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense related to modification of certain former executive equity awards</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Plan Modification, Incremental Compensation Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_FB7177EC071475EA00D1C8AE7CA9584C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transactions</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transactions Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:label="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3" xlink:to="lab_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_2FCD3926AE14C27CD479C8AE7EB9FDE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Note Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:label="loc_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE" xlink:to="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_FA1A3610C6C99474F985C8AE7E0C2FEE" xlink:type="arc" />
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227_terseLabel_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM LLC equity issued for purchase of intangible asset</link:label>
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227_label_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance Of Equity For Purchase Of Intangible Asset</link:label>
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227_documentation_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance Of Equity For Purchase Of Intangible Asset</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset" xlink:label="loc_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:to="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityForPurchaseOfIntangibleAsset_D75F4944F3DFBC27AB70C8AE7C376227" xlink:type="arc" />
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC_terseLabel_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax and other impacts of NCM LLC ownership changes</link:label>
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC_label_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Income Tax And Other Impacts Of Subsidiary Ownership Change</link:label>
    <link:label id="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC_documentation_en-US" xlink:label="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Income Tax And Other Impacts Of Subsidiary Ownership Change</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange" xlink:label="loc_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:to="lab_ncmi_ConsolidationLessthanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIncomeTaxAndOtherImpactsOfSubsidiaryOwnershipChange_90B540D55FBA27C68D30C8AE7C37BBCC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">NCM, Inc. investment in NCM LLC</link:label>
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E_label_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Purchase of Interest by Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent" xlink:label="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E" xlink:to="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesPurchaseOfInterestByParent_8B706F37DB389426D6AFC8AE7C38F08E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of shares to founding members</link:label>
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622_label_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Changes, Issuance of Equity by Subsidiary to Noncontrolling Interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests" xlink:label="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622" xlink:to="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangesIssuanceOfEquityBySubsidiaryToNoncontrollingInterests_7C8A617E95180E5B8DFDC8AE7C38A622" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64_totalLabel_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64_label_en-US" xlink:label="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Less than Wholly Owned Subsidiary, Parent Ownership Interest, Change Due to Net Income Attributable to Parent and Effects of Changes, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet" xlink:label="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64" xlink:to="lab_us-gaap_ConsolidationLessThanWhollyOwnedSubsidiaryParentOwnershipInterestChangeDueToNetIncomeAttributableToParentAndEffectsOfChangesNet_28F2AE5FD1B4DD03CD75C8AE7C38AE64" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_CE3FB15AFAB0D2174F05C8AE7E3B01AA_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_CE3FB15AFAB0D2174F05C8AE7E3B01AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_CE3FB15AFAB0D2174F05C8AE7E3B01AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_CE3FB15AFAB0D2174F05C8AE7E3B01AA" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentAbstract_CE3FB15AFAB0D2174F05C8AE7E3B01AA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057_label_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:to="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:type="arc" />
    <link:label id="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE_terseLabel_en-US" xlink:label="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equipment, Computer Hardware And Software [Member]</link:label>
    <link:label id="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE_label_en-US" xlink:label="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equipment Computer Hardware And Software [Member]</link:label>
    <link:label id="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE_documentation_en-US" xlink:label="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equipment, computer hardware and software.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_EquipmentComputerHardwareAndSoftwareMember" xlink:label="loc_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:to="lab_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Leasehold improvements</link:label>
    <link:label id="lab_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65_label_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Leasehold Improvements [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:to="lab_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF_negatedLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Accumulated depreciation</link:label>
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:type="arc" />
    <link:label id="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC_totalLabel_en-US" xlink:label="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Subtotal</link:label>
    <link:label id="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC_label_en-US" xlink:label="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property Plant And Equipment Net Before Construction In Progress</link:label>
    <link:label id="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC_documentation_en-US" xlink:label="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Property Plant And Equipment Net Before Construction In Progress</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress" xlink:label="loc_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:to="lab_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9_terseLabel_en-US" xlink:label="lab_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Construction in progress</link:label>
    <link:label id="lab_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9_label_en-US" xlink:label="lab_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Construction in Progress, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConstructionInProgressGross" xlink:label="loc_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:to="lab_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE_totalLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total property and equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_637FE5D17FBD5D0D7EE3C8AE7D347055_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_637FE5D17FBD5D0D7EE3C8AE7D347055" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_637FE5D17FBD5D0D7EE3C8AE7D347055" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_637FE5D17FBD5D0D7EE3C8AE7D347055" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_637FE5D17FBD5D0D7EE3C8AE7D347055" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_3220F8C4CAB18E46A5E5C8AE7D34BFF3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:to="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26_verboseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock</link:label>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:to="lab_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D_verboseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock</link:label>
    <link:label id="lab_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:to="lab_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD_terseLabel_en-US" xlink:label="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Membership Units [Member]</link:label>
    <link:label id="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD_label_en-US" xlink:label="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Units [Member]</link:label>
    <link:label id="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD_documentation_en-US" xlink:label="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common units.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonUnitsMember" xlink:label="loc_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:to="lab_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:to="lab_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:type="arc" />
    <link:label id="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32_terseLabel_en-US" xlink:label="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Options And Non-Vested Restricted Stock [Member]</link:label>
    <link:label id="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32_label_en-US" xlink:label="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Options And Non Vested Restricted Stock [Member]</link:label>
    <link:label id="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32_documentation_en-US" xlink:label="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock options and non-vested restricted stock.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockOptionsAndNonVestedRestrictedStockMember" xlink:label="loc_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:to="lab_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares excluded from the calculation of diluted weighted average shares</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective tax rate</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Other Assets</link:label>
    <link:label id="lab_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C_label_en-US" xlink:label="lab_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Cost Method Investments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C" xlink:to="lab_us-gaap_ScheduleOfCostMethodInvestmentsTableTextBlock_EF68F5614715BE278FA8C8AE7DBA547C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated Fair Values of Company's Financial Instruments</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTextBlock" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_F731EE1F8CEBAEB0E566C8AE7DBAB427" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Values of the Company's Assets</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_7C6117F28225A2EDFA83C8AE7DBAAEEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Marketable Securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesTextBlock" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B5AFDE8F95E34771AA25C8AE7DBB31E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term deferred tax assets, net of valuation allowance</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net of Valuation Allowance, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:to="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629_terseLabel_en-US" xlink:label="lab_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">TOTAL ASSETS</link:label>
    <link:label id="lab_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629_label_en-US" xlink:label="lab_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:to="lab_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:type="arc" />
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9_verboseLabel_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term payable to founding members under tax receivable agreement</link:label>
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9_label_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payable To Founding Members Under Tax Sharing Agreement Noncurrent</link:label>
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9_documentation_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payable to founding members under tax sharing agreement, noncurrent.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:to="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB_terseLabel_en-US" xlink:label="lab_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB_label_en-US" xlink:label="lab_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:to="lab_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:type="arc" />
    <link:label id="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469_terseLabel_en-US" xlink:label="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional paid in capital (deficit)</link:label>
    <link:label id="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469_label_en-US" xlink:label="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid In Capital And Accumulated Deficit Common Stock</link:label>
    <link:label id="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469_documentation_en-US" xlink:label="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Additional paid in capital and accumulated deficit common stock.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock" xlink:label="loc_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:to="lab_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained earnings (distributions in excess of earnings)</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:to="lab_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total equity/(deficit)</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">TOTAL LIABILITIES AND EQUITY/DEFICIT</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets, valuation allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:to="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6_terseLabel_en-US" xlink:label="lab_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equipment</link:label>
    <link:label id="lab_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6_label_en-US" xlink:label="lab_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equipment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquipmentMember" xlink:label="loc_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:to="lab_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:type="arc" />
    <link:label id="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7_terseLabel_en-US" xlink:label="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Computer hardware and software</link:label>
    <link:label id="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7_label_en-US" xlink:label="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Computer Hardware And Software [Member]</link:label>
    <link:label id="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7_documentation_en-US" xlink:label="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Computer hardware and software.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ComputerHardwareAndSoftwareMember" xlink:label="loc_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:to="lab_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated useful life description</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Estimated Useful Lives</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:type="arc" />
    <link:label id="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1_terseLabel_en-US" xlink:label="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dilutive Securities, Effect on Basic Earnings Per Share, Options and Restrictive Stock Units, Tax</link:label>
    <link:label id="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1_label_en-US" xlink:label="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dilutive Securities, Effect on Basic Earnings Per Share, Options and Restrictive Stock Units, Tax</link:label>
    <link:label id="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1_documentation_en-US" xlink:label="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Dilutive Securities, Effect on Basic Earnings Per Share, Options and Restrictive Stock Units, Tax</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax" xlink:label="loc_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:to="lab_ncmi_DilutiveSecuritiesEffectonBasicEarningsPerShareOptionsandRestrictiveStockUnitsTax_A51CF5773DB0869A51C3C8AE7D138ED1" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy</link:label>
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy and NAV [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy and NAV [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Significant Other Observable Inputs (Level 2) [Member]</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement Frequency</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:to="lab_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:to="lab_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:to="lab_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:to="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term marketable securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term marketable securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesNoncurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsFairValueDisclosure" xlink:label="loc_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:to="lab_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Axis]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:to="lab_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Domain]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7_label_en-US" xlink:label="lab_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party Transaction [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:to="lab_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:type="arc" />
    <link:label id="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A_terseLabel_en-US" xlink:label="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Memorandum Of Understanding To Effectuate Aspects Of Final Judgment</link:label>
    <link:label id="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A_label_en-US" xlink:label="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Memorandum Of Understanding To Effectuate Aspects Of Final Judgment [Member]</link:label>
    <link:label id="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A_documentation_en-US" xlink:label="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Memorandum of understanding to effectuate aspects of Final Judgment.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember" xlink:label="loc_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:to="lab_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:type="arc" />
    <link:label id="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA_terseLabel_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">American Multi Cinema Acquisition Of Carmike Cinemas Inc</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA_label_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Multi Cinema Acquisition Of Carmike Cinemas Inc [Member]</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA_documentation_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Multi Cinema acquisition of Carmike Cinemas Inc.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:to="lab_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:type="arc" />
    <link:label id="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4_terseLabel_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AMC and Cinemark</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4_label_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Multi Cinema Inc And Cinemark Holdings Inc [Member]</link:label>
    <link:label id="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4_documentation_en-US" xlink:label="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Multi-Cinema, Inc. and Cinemark Holdings, Inc.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:to="lab_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89_terseLabel_en-US" xlink:label="lab_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Computer Software, Intangible Asset</link:label>
    <link:label id="lab_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89_label_en-US" xlink:label="lab_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Computer Software, Intangible Asset [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComputerSoftwareIntangibleAssetMember" xlink:label="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:to="lab_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units issued, net (in shares)</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Issued Net Of Units Surrendered</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units issued net of units surrendered.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered" xlink:label="loc_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:to="lab_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units issued (in shares)</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Issued</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units issued.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssued" xlink:label="loc_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:to="lab_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Membership Units Returned</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Returned</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units returned.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsReturned" xlink:label="loc_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:to="lab_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in intangible assets, net</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchase of intangible assets from affiliate</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireIntangibleAssets" xlink:label="loc_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:to="lab_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:type="arc" />
    <link:label id="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766_terseLabel_en-US" xlink:label="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage increase (decrease) in theater attendance for Common Unit adjustment to occur</link:label>
    <link:label id="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766_label_en-US" xlink:label="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Increase Decrease In Theater Attendance For Common Unit Adjustment To Occur</link:label>
    <link:label id="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766_documentation_en-US" xlink:label="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage change in theater attendance for Common Unit adjustment to occur.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur" xlink:label="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:to="lab_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of theaters required to transfer advertising rights</link:label>
    <link:label id="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35_label_en-US" xlink:label="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Theaters Required To Transfer Advertising Rights</link:label>
    <link:label id="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35_documentation_en-US" xlink:label="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of theaters required to transfer advertising rights.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights" xlink:label="loc_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:to="lab_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units surrendered due to required theater transfer (in shares)</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Surrendered Due To Required Theater Transfer</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units surrendered due to required theater transfer.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:to="lab_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units surrendered (n shares)</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Surrendered Due To Transferred Theaters</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units surrendered due to transferred theaters.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:to="lab_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units surrendered to compensate for lost operating income (in shares)</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Surrendered To Compensate For Lost Operating Income For Transferred Theaters</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units surrendered to compensate for lost operating income for transferred theaters.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:to="lab_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:type="arc" />
    <link:label id="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C_terseLabel_en-US" xlink:label="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units surrendered due to required theater transfer, value</link:label>
    <link:label id="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C_label_en-US" xlink:label="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Value Of Common Membership Units Surrendered For Transferred Theaters</link:label>
    <link:label id="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C_documentation_en-US" xlink:label="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Value of common membership units surrendered for transferred theaters.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters" xlink:label="loc_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:to="lab_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240_terseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common membership units surrendered, compensation for lost operating income</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240_label_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Membership Units Surrendered Compensation For Lost Operating Income For Divested Theaters Term</link:label>
    <link:label id="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240_documentation_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common membership units surrendered, compensation for lost operating income for divested theaters, term.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:to="lab_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:type="arc" />
    <link:label id="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B_terseLabel_en-US" xlink:label="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments from related parties, theater payments</link:label>
    <link:label id="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B_label_en-US" xlink:label="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds From Integration And Other Encumbered Theater Payments Made By Affiliates</link:label>
    <link:label id="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B_documentation_en-US" xlink:label="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payments received from related parties for their acquired theatres that are subject to an existing on-screen advertising contract.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" xlink:label="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:to="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:to="lab_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:to="lab_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD_verboseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Administrative Cost</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:type="arc" />
    <link:label id="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB_terseLabel_en-US" xlink:label="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of cash savings related to taxes</link:label>
    <link:label id="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB_label_en-US" xlink:label="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Cash Savings Related To Taxes</link:label>
    <link:label id="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB_documentation_en-US" xlink:label="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of cash savings related to taxes.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfCashSavingsRelatedToTaxes" xlink:label="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:to="lab_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:type="arc" />
    <link:label id="lab_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833_terseLabel_en-US" xlink:label="lab_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash payment due to founding members/managing member</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DistributionsPayable" xlink:label="loc_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:to="lab_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number Of Days Utilized Within Membership Unit Redemption Payment Calculation</link:label>
    <link:label id="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D_label_en-US" xlink:label="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Days Utilized Within Membership Unit Redemption Payment Calculation</link:label>
    <link:label id="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D_documentation_en-US" xlink:label="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of days utilized within membership unit redemption payment calculation.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation" xlink:label="loc_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:to="lab_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of common stock</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:type="arc" />
    <link:label id="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2_terseLabel_en-US" xlink:label="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) from equity transaction investment due to change in ownership interest in NCM LLC</link:label>
    <link:label id="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2_label_en-US" xlink:label="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain Loss From Equity Transaction Due To Change In Ownership Interest</link:label>
    <link:label id="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2_documentation_en-US" xlink:label="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) from equity transaction due to change in ownership interest.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest" xlink:label="loc_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:to="lab_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of NCM LLC common units converted to NCM Inc.common stock</link:label>
    <link:label id="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF_label_en-US" xlink:label="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Common Units Converted To Common Stock</link:label>
    <link:label id="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF_documentation_en-US" xlink:label="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of common units converted to common stock.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfCommonUnitsConvertedToCommonStock" xlink:label="loc_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:to="lab_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842_terseLabel_en-US" xlink:label="lab_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares sold (in shares)</link:label>
    <link:label id="lab_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842_label_en-US" xlink:label="lab_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale of Stock, Number of Shares Issued in Transaction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction" xlink:label="loc_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:to="lab_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends on shares of NMC Inc</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income, Dividend</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentIncomeDividend" xlink:label="loc_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:to="lab_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:type="arc" />
    <link:label id="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9_terseLabel_en-US" xlink:label="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sale of membership units (in shares)</link:label>
    <link:label id="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9_label_en-US" xlink:label="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Of Membership Units, Number Of Shares Sold</link:label>
    <link:label id="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9_documentation_en-US" xlink:label="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sale Of Membership Units, Number Of Shares Sold</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SaleOfMembershipUnitsNumberOfSharesSold" xlink:label="loc_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:to="lab_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:type="arc" />
    <link:label id="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA_terseLabel_en-US" xlink:label="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NetworkAffiliateTransactionsRelatedParty</link:label>
    <link:label id="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA_label_en-US" xlink:label="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NetworkAffiliateTransactionsRelatedParty</link:label>
    <link:label id="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA_documentation_en-US" xlink:label="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">NetworkAffiliateTransactionsRelatedParty</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkAffiliateTransactionsRelatedParty" xlink:label="loc_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:to="lab_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ownership percentage</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Method Investment, Ownership Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage" xlink:label="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:to="lab_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:type="arc" />
    <link:label id="lab_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C_terseLabel_en-US" xlink:label="lab_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Promissory notes receivable from founding members</link:label>
    <link:label id="lab_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C_label_en-US" xlink:label="lab_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes Receivable, Related Parties</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesReceivableRelatedParties" xlink:label="loc_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:to="lab_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:type="arc" />
    <link:label id="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E_terseLabel_en-US" xlink:label="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate on notes receivable</link:label>
    <link:label id="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E_label_en-US" xlink:label="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes Receivable Stated Interest Rate</link:label>
    <link:label id="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E_documentation_en-US" xlink:label="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Notes receivable stated interest rate.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NotesReceivableStatedInterestRate" xlink:label="loc_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:to="lab_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:type="arc" />
    <link:label id="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467_verboseLabel_en-US" xlink:label="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash distributions received from non-consolidated entities</link:label>
    <link:label id="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467_label_en-US" xlink:label="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Distributions From Non Consolidated Entities</link:label>
    <link:label id="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467_documentation_en-US" xlink:label="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cash distributions from non-consolidated entities.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CashDistributionsFromNonConsolidatedEntities" xlink:label="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:to="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Equity in earnings of non-consolidated entities</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Equity Method Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:to="lab_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:type="arc" />
    <link:label id="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC_terseLabel_en-US" xlink:label="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Network costs</link:label>
    <link:label id="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC_label_en-US" xlink:label="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Network Costs</link:label>
    <link:label id="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC_documentation_en-US" xlink:label="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Direct costs arising from transactions associated with network operations. These costs are categorized as cost of goods sold.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkCosts" xlink:label="loc_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:to="lab_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:type="arc" />
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148_terseLabel_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Regal</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148_label_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Cinemark</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148_documentation_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Cinemark</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentCinemark" xlink:label="loc_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:to="lab_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D_terseLabel_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested shares withheld to cover tax obligations</link:label>
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D_label_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares Paid for Tax Withholding for Share Based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D" xlink:to="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_F001899F2458F4F56036C8AE7BF6557D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross unrealized losses related to individual securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Unrealized Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FFDABF5DB6E17F1A5B97C8AE7D732E65" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross unrealized losses related to individual securities had been in continuous loss position for 12 months or longer</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, 12 Months or Longer, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_E2E3749773FBF0DA7666C8AE7D7329CF" xlink:type="arc" />
    <link:label id="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C_terseLabel_en-US" xlink:label="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C_label_en-US" xlink:label="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C_documentation_en-US" xlink:label="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxesTable" xlink:label="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="lab_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward [Axis]</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxCreditCarryforwardAxis" xlink:label="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:to="lab_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxCreditCarryforwardNameDomain" xlink:label="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:to="lab_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Research And Experimentation Tax Credit Carryforward</link:label>
    <link:label id="lab_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3_label_en-US" xlink:label="lab_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Research Tax Credit Carryforward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ResearchMember" xlink:label="loc_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:to="lab_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:to="lab_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:to="lab_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:type="arc" />
    <link:label id="lab_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573_terseLabel_en-US" xlink:label="lab_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal</link:label>
    <link:label id="lab_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573_label_en-US" xlink:label="lab_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Domestic Tax Authority [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DomesticCountryMember" xlink:label="loc_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:to="lab_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:type="arc" />
    <link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50_terseLabel_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">State</link:label>
    <link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50_label_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">State and Local Jurisdiction [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:to="lab_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:type="arc" />
    <link:label id="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E_terseLabel_en-US" xlink:label="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal and State</link:label>
    <link:label id="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E_label_en-US" xlink:label="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Domestic Tax Authority And State And Local Jurisdiction [Member]</link:label>
    <link:label id="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E_documentation_en-US" xlink:label="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Domestic Tax Authority And State And Local Jurisdiction [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember" xlink:label="loc_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:to="lab_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014_terseLabel_en-US" xlink:label="lab_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Period [Axis]</link:label>
    <link:label id="lab_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014_label_en-US" xlink:label="lab_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Period [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodAxis" xlink:label="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:to="lab_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153_terseLabel_en-US" xlink:label="lab_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Period [Domain]</link:label>
    <link:label id="lab_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153_label_en-US" xlink:label="lab_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Period [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:to="lab_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673_terseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2013</link:label>
    <link:label id="lab_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673_label_en-US" xlink:label="lab_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Year 2013 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2013Member" xlink:label="loc_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:to="lab_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56_terseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2015</link:label>
    <link:label id="lab_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56_label_en-US" xlink:label="lab_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Year 2015 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2015Member" xlink:label="loc_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:to="lab_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF_verboseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2016</link:label>
    <link:label id="lab_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF_label_en-US" xlink:label="lab_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Year 2017 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2017Member" xlink:label="loc_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:to="lab_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308_terseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2017</link:label>
    <link:label id="lab_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308_label_en-US" xlink:label="lab_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Year 2018 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2018Member" xlink:label="loc_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:to="lab_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533_terseLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-Operating Income [Member]</link:label>
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Income (Expense) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpenseMember" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:to="lab_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:type="arc" />
    <link:label id="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA_terseLabel_en-US" xlink:label="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes [Line Items]</link:label>
    <link:label id="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA_label_en-US" xlink:label="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes [Line Items]</link:label>
    <link:label id="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA_documentation_en-US" xlink:label="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Taxes [Line Items]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxesLineItems" xlink:label="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="lab_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:type="arc" />
    <link:label id="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E_terseLabel_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Valuation Allowance, Net</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E_label_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Valuation Allowance, Net</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E_documentation_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Valuation Allowance, Net</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetsValuationAllowanceNet" xlink:label="loc_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:to="lab_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:type="arc" />
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108_verboseLabel_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Cinemark</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentCinemark" xlink:label="loc_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:to="lab_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax examination, year under examination</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Examination, Year under Examination</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExaminationYearUnderExamination" xlink:label="loc_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:to="lab_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:type="arc" />
    <link:label id="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96_terseLabel_en-US" xlink:label="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments to affiliates for tax sharing agreement</link:label>
    <link:label id="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96_label_en-US" xlink:label="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments To Affiliates For Tax Sharing Agreement</link:label>
    <link:label id="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96_documentation_en-US" xlink:label="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payments to affiliates for tax sharing agreement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PaymentsToAffiliatesForTaxSharingAgreement" xlink:label="loc_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:to="lab_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:type="arc" />
    <link:label id="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71_negatedLabel_en-US" xlink:label="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Loss (gain) on re-measurement of the payable to founding members under the TRA</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:to="lab_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. federal statutory rate</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:type="arc" />
    <link:label id="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38_terseLabel_en-US" xlink:label="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reduction in deferred tax assets</link:label>
    <link:label id="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38_label_en-US" xlink:label="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Decrease In Deferred Tax Assets</link:label>
    <link:label id="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38_documentation_en-US" xlink:label="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Decrease in deferred tax assets.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DecreaseInDeferredTaxAssets" xlink:label="loc_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:to="lab_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:type="arc" />
    <link:label id="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E_negatedLabel_en-US" xlink:label="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net reduction to additional paid in capital</link:label>
    <link:label id="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E_label_en-US" xlink:label="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustment To Additional Paid In Capital Due To Deferred Tax Asset Liability</link:label>
    <link:label id="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E_documentation_en-US" xlink:label="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Adjustment to additional paid in capital due to deferred tax asset liability.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability" xlink:label="loc_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:to="lab_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:type="arc" />
    <link:label id="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76_terseLabel_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets, tax basis notes receivable</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76_label_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets Notes Receivable</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76_documentation_en-US" xlink:label="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred tax assets notes receivable.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetsNotesReceivable" xlink:label="loc_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:to="lab_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:type="arc" />
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687_terseLabel_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in deferred tax asset related to Tax Cuts and Jobs Act</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687_label_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of 2017, Change In Tax Rate, Deferred Tax Asset, Income Tax Expense (Benefit)</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687_documentation_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of 2017, Change In Tax Rate, Deferred Tax Asset, Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:to="lab_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:type="arc" />
    <link:label id="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE_terseLabel_en-US" xlink:label="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Asset, Sale Of Membership Units</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE_label_en-US" xlink:label="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Asset, Sale Of Membership Units</link:label>
    <link:label id="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE_documentation_en-US" xlink:label="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Tax Asset, Sale Of Membership Units</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetSaleOfMembershipUnits" xlink:label="loc_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:to="lab_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:type="arc" />
    <link:label id="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716_terseLabel_en-US" xlink:label="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Integration payments</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IntegrationPaymentsDueFromRelatedParties" xlink:label="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:to="lab_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets, net</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:to="lab_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:type="arc" />
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350_terseLabel_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Terminating exclusion of performance-based compensation per employee per year limitation</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350_label_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of2017 Terminating Exclusion Of Performance Based Compensation Per Employee Per Year Limitation</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350_documentation_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax cuts and jobs act of 2017 terminating exclusion of performance-based compensation per employee per year limitation.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:to="lab_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:type="arc" />
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123_terseLabel_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax effect measurement extension period</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123_label_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of2017 Measurement Maximum Extension Period</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123_documentation_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax cuts and jobs act of 2017 measurement maximum extension period.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:to="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:type="arc" />
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263_terseLabel_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Blended state and federal tax rate</link:label>
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263_label_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation Blended State And Federal Income Taxes</link:label>
    <link:label id="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263_documentation_en-US" xlink:label="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Effective income tax rate reconciliation blended state and federal income taxes.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes" xlink:label="loc_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:to="lab_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:type="arc" />
    <link:label id="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224_terseLabel_en-US" xlink:label="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reduction in payable to founding members under the tax receivable agreement</link:label>
    <link:label id="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224_label_en-US" xlink:label="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reduction In Payable To Founding Members Under The Tax Receivable Agreement</link:label>
    <link:label id="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224_documentation_en-US" xlink:label="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reduction in payable to founding members under the tax receivable agreement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement" xlink:label="loc_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:to="lab_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:type="arc" />
    <link:label id="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A_terseLabel_en-US" xlink:label="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gain on reduction of payable to founding members under tax receivable agreement</link:label>
    <link:label id="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A_label_en-US" xlink:label="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain Loss On Reduction Of Payable To Founding Members Under Tax Receivable Agreement</link:label>
    <link:label id="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A_documentation_en-US" xlink:label="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on reduction of payable to founding members under tax receivable agreement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement" xlink:label="loc_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:to="lab_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:type="arc" />
    <link:label id="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5_terseLabel_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reduction in net deferred tax asset</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5_label_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Change In Tax Rate Reduction Of Net Deferred Tax Assets</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5_documentation_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax cuts and jobs act, change in tax rate, reduction of net deferred tax assets,</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets" xlink:label="loc_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:to="lab_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:type="arc" />
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132_negatedTerseLabel_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Decrease in current payable to founding members</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132_label_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of 2017, Measurement Period Adjustment, Income Tax Expense (Benefit)</link:label>
    <link:label id="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132_documentation_en-US" xlink:label="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax Cuts And Jobs Act Of 2017, Measurement Period Adjustment, Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:to="lab_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:to="lab_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:to="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating loss carryforward, expiration date</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards, Expiration Date</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLossCarryforwardsExpirationDate" xlink:label="loc_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:to="lab_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:type="arc" />
    <link:label id="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47_terseLabel_en-US" xlink:label="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits including income tax accrued interest and penalties</link:label>
    <link:label id="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47_label_en-US" xlink:label="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits Including Income Tax Penalties And Interest Accrued</link:label>
    <link:label id="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47_documentation_en-US" xlink:label="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits including income tax penalties and interest accrued.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:to="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:type="arc" />
    <link:label id="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26_terseLabel_en-US" xlink:label="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reversal of unrecognized tax benefits</link:label>
    <link:label id="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26_label_en-US" xlink:label="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reversal Of Unrecognized Tax Benefits</link:label>
    <link:label id="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26_documentation_en-US" xlink:label="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reversal of unrecognized tax benefits.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReversalOfUnrecognizedTaxBenefits" xlink:label="loc_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:to="lab_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:type="arc" />
    <link:label id="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB_terseLabel_en-US" xlink:label="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reversal of accrued interest and penalties</link:label>
    <link:label id="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB_label_en-US" xlink:label="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reversal Of Accrued Interest And Penalties</link:label>
    <link:label id="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB_documentation_en-US" xlink:label="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reversal of accrued interest and penalties.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReversalOfAccruedInterestAndPenalties" xlink:label="loc_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:to="lab_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits that Would Impact Effective Tax Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits, payment of interest and penalties accrued</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits, income tax penalties and interest expense</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Income Tax Penalties and Interest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:type="arc" />
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3_terseLabel_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Regal</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3_label_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Regal</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3_documentation_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,Regal</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentRegal" xlink:label="loc_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:to="lab_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:type="arc" />
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6_terseLabel_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,AMC</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6_label_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,AMC</link:label>
    <link:label id="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6_documentation_en-US" xlink:label="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">RelatedPartyTRAPayment,AMC</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentAMC" xlink:label="loc_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:to="lab_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementAbstract_E8B3B79948AD454AEC0311FA071C09CA_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_E8B3B79948AD454AEC0311FA071C09CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_E8B3B79948AD454AEC0311FA071C09CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementAbstract_E8B3B79948AD454AEC0311FA071C09CA" xlink:to="lab_us-gaap_IncomeStatementAbstract_E8B3B79948AD454AEC0311FA071C09CA" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE_terseLabel_en-US" xlink:label="lab_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:label id="lab_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE_label_en-US" xlink:label="lab_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:to="lab_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:type="arc" />
    <link:label id="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7_terseLabel_en-US" xlink:label="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising operating costs</link:label>
    <link:label id="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7_label_en-US" xlink:label="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Operating Costs [Member]</link:label>
    <link:label id="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7_documentation_en-US" xlink:label="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Advertising Operating Costs [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdvertisingOperatingCostsMember" xlink:label="loc_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:to="lab_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="lab_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue (including revenue from related parties of $23.0, $28.4 and $29.9, respectively)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OPERATING EXPENSES:</link:label>
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Expenses [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="lab_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising operating costs</link:label>
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778_label_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Goods and Services Sold</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:to="lab_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:type="arc" />
    <link:label id="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901_terseLabel_en-US" xlink:label="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Theater access fees and revenue share to founding members (including fees to related parties of $56.6, $69.0 and $76.5, respectively)</link:label>
    <link:label id="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901_label_en-US" xlink:label="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Theater Access Fees</link:label>
    <link:label id="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901_documentation_en-US" xlink:label="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Theater Access Fees</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TheaterAccessFees" xlink:label="loc_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:to="lab_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation expense</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:to="lab_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of Leased Asset</link:label>
    <link:label id="lab_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0_label_en-US" xlink:label="lab_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Leased Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfLeasedAsset" xlink:label="loc_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:to="lab_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D_totalLabel_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:to="lab_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79_terseLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NON-OPERATING EXPENSES:</link:label>
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Income (Expense) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpenseAbstract" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="lab_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest on borrowings</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:label="loc_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:to="lab_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748_negatedLabel_en-US" xlink:label="lab_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Interest income</link:label>
    <link:label id="lab_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748_label_en-US" xlink:label="lab_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest and Other Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestAndOtherIncome" xlink:label="loc_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:to="lab_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C_negatedLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Loss on early retirement of debt, net</link:label>
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C_label_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Extinguishment of Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:to="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other non-operating income</link:label>
    <link:label id="lab_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958_label_en-US" xlink:label="lab_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Nonoperating Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:to="lab_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="loc_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:to="lab_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">INCOME BEFORE INCOME TAXES</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">CONSOLIDATED NET INCOME</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Less: Net income attributable to noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:to="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">NET INCOME ATTRIBUTABLE TO NCM, INC.</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:to="lab_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NET INCOME PER NCM, INC. COMMON SHARE:</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:to="lab_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">WEIGHTED AVERAGE SHARES OUTSTANDING:</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends declared per common share (in usd per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:to="lab_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0_periodStartLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of period</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0" xlink:to="lab_us-gaap_UnrecognizedTaxBenefits_3023408C3FCFAD996B6A0BFDB777F6A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510_negatedLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Reductions based on the lapse of applicable statute of limitations</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Reduction Resulting from Lapse of Applicable Statute of Limitations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_6290B0B203F315E4A4980BFDB777E510" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_9C64A9D547CFD45602230BFDB777184F_periodEndLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_9C64A9D547CFD45602230BFDB777184F" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_9C64A9D547CFD45602230BFDB777184F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefits_9C64A9D547CFD45602230BFDB777184F" xlink:to="lab_us-gaap_UnrecognizedTaxBenefits_9C64A9D547CFD45602230BFDB777184F" xlink:type="arc" />
    <link:label id="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5_terseLabel_en-US" xlink:label="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost-method ownership percentage</link:label>
    <link:label id="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5_label_en-US" xlink:label="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investment Ownership Percentage</link:label>
    <link:label id="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5_documentation_en-US" xlink:label="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cost method investment ownership percentage.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CostMethodInvestmentOwnershipPercentage" xlink:label="loc_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:to="lab_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and Equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_EB54EF72A23378C08075C8AE7D5FF9D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_06A61AFE3599CC782AF020EA98DE36EF_periodStartLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_06A61AFE3599CC782AF020EA98DE36EF" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_06A61AFE3599CC782AF020EA98DE36EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_06A61AFE3599CC782AF020EA98DE36EF" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_06A61AFE3599CC782AF020EA98DE36EF" xlink:type="arc" />
    <link:label id="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61_terseLabel_en-US" xlink:label="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt issuance costs</link:label>
    <link:label id="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61_label_en-US" xlink:label="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Capitalized During Period</link:label>
    <link:label id="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61_documentation_en-US" xlink:label="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Capitalized During Period</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtIssuanceCostsCapitalizedDuringPeriod" xlink:label="loc_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:to="lab_ncmi_DebtIssuanceCostsCapitalizedDuringPeriod_B6819356D6590479E7E920EA98DE4E61" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs</link:label>
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0" xlink:to="lab_us-gaap_AmortizationOfFinancingCosts_86A5541288FAF351BD5D20EA98DF22A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_1A48BD9383A46BD5553020EA98DF1D6F_negatedLabel_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_1A48BD9383A46BD5553020EA98DF1D6F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Write-off of debt issuance costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_1A48BD9383A46BD5553020EA98DF1D6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_1A48BD9383A46BD5553020EA98DF1D6F" xlink:to="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_1A48BD9383A46BD5553020EA98DF1D6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_F0DAB5BF5DC6E008B38720EA98DFD025_periodEndLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_F0DAB5BF5DC6E008B38720EA98DFD025" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_F0DAB5BF5DC6E008B38720EA98DFD025" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_F0DAB5BF5DC6E008B38720EA98DFD025" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_F0DAB5BF5DC6E008B38720EA98DFD025" xlink:type="arc" />
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339_terseLabel_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Quarterly Financial Data</link:label>
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339_label_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_QuarterlyFinancialInformationTextBlock" xlink:label="loc_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339" xlink:to="lab_us-gaap_QuarterlyFinancialInformationTextBlock_996C5823D6CCC5F31A57C8AE7D2F0339" xlink:type="arc" />
    <link:label id="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_5C807DAF2F3D02400916C8AE7CEBE94C_verboseLabel_en-US" xlink:label="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_5C807DAF2F3D02400916C8AE7CEBE94C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits including income tax accrued interest and penalties</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_5C807DAF2F3D02400916C8AE7CEBE94C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_5C807DAF2F3D02400916C8AE7CEBE94C" xlink:to="lab_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_5C807DAF2F3D02400916C8AE7CEBE94C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_B2E550F52618950213A1C8AE7CEBD539_negatedLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_B2E550F52618950213A1C8AE7CEBD539" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Uncertain tax positions (reversal)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxContingencies" xlink:label="loc_us-gaap_IncomeTaxReconciliationTaxContingencies_B2E550F52618950213A1C8AE7CEBD539" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationTaxContingencies_B2E550F52618950213A1C8AE7CEBD539" xlink:to="lab_us-gaap_IncomeTaxReconciliationTaxContingencies_B2E550F52618950213A1C8AE7CEBD539" xlink:type="arc" />
    <link:label id="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CE09446B430147060D33C8AE7C75C243_label_en-US" xlink:label="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CE09446B430147060D33C8AE7C75C243" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retirement Benefits [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:label="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_CE09446B430147060D33C8AE7C75C243" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_CE09446B430147060D33C8AE7C75C243" xlink:to="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CE09446B430147060D33C8AE7C75C243" xlink:type="arc" />
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05_terseLabel_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Benefit Plans</link:label>
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05_label_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pension and Other Postretirement Benefits Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:label="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05" xlink:to="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_C00F151995134152AA7DC8AE7C758D05" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event</link:label>
    <link:label id="lab_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707_label_en-US" xlink:label="lab_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Events [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventsTextBlock" xlink:label="loc_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707" xlink:to="lab_us-gaap_SubsequentEventsTextBlock_B243986C7061D0D834D6C8AE7C9C1707" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Earnings Per Share, Basic and Diluted</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1" xlink:to="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_10BDB1F3B57046EF7696C8AE7C8A30D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Components of Income Tax Expense</link:label>
    <link:label id="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2_label_en-US" xlink:label="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2" xlink:to="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_DB4E56BEC3AB24A4F879C8AE7E092CB2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Reconciliation of Provision for Income Taxes</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E" xlink:to="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_EA5A94DC9EF3E547AF8DC8AE7E0AED7E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Components of Deferred Tax Assets</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Deferred Tax Assets and Liabilities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14" xlink:to="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_C698C05E8CE2814C8C22C8AE7E0AEC14" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Reconciliation of Unrecognized Tax Benefits, Excluding Interest and Penalties</link:label>
    <link:label id="lab_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122_label_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Unrecognized Tax Benefits Roll Forward [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122" xlink:to="lab_us-gaap_ScheduleOfUnrecognizedTaxBenefitsRollForwardTableTextBlock_029C785F6E1DA0940ADBC8AE7E0A8122" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_BA2B27C37DD885760278C8AE7C8D9E6D_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_BA2B27C37DD885760278C8AE7C8D9E6D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries" xlink:label="loc_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_BA2B27C37DD885760278C8AE7C8D9E6D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_BA2B27C37DD885760278C8AE7C8D9E6D" xlink:to="lab_us-gaap_DeferredTaxAssetsInvestmentInSubsidiaries_BA2B27C37DD885760278C8AE7C8D9E6D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8CC96BD4E13D9DD11B70C8AE7C8DA83D_positiveLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8CC96BD4E13D9DD11B70C8AE7C8DA83D" xlink:role="http://www.xbrl.org/2003/role/positiveLabel" xlink:type="resource" xml:lang="en-US">Valuation allowance and reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8CC96BD4E13D9DD11B70C8AE7C8DA83D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8CC96BD4E13D9DD11B70C8AE7C8DA83D" xlink:to="lab_us-gaap_DeferredTaxAssetsValuationAllowance_8CC96BD4E13D9DD11B70C8AE7C8DA83D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6" xlink:to="lab_us-gaap_IncomeTaxDisclosureTextBlock_FA8671080F0E0A477F51C8AE7C4FC0B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percent of compensation participants may contribute</link:label>
    <link:label id="lab_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D_label_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent" xlink:label="loc_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D" xlink:to="lab_us-gaap_DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent_2C0EFF5BCD6D905DFAD5C8AE7B6B619D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Discretionary contributions</link:label>
    <link:label id="lab_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1_label_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Contribution Plan, Employer Discretionary Contribution Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount" xlink:label="loc_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1" xlink:to="lab_us-gaap_DefinedContributionPlanEmployerDiscretionaryContributionAmount_C0FB2203AAC0057EF661C8AE7B6C5AE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115" xlink:to="lab_us-gaap_FairValueDisclosuresTextBlock_1DDCBA9594AB42731942C8AE7DB76115" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Outstanding Debt</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:to="lab_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Annual Maturities on Credit Facility and Senior Notes</link:label>
    <link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA_label_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Maturities of Long-term Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:to="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name</link:label>
    <link:label id="lab_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:to="lab_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name</link:label>
    <link:label id="lab_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:to="lab_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:type="arc" />
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A_terseLabel_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2007 Plan [Member]</link:label>
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A_label_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Thousand Seven Equity Incentive Plan [Member]</link:label>
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A_documentation_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Two thousand seven equity incentive plan.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:to="lab_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Granted</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Granted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic [Abstract]</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Options, Outstanding, beginning balance (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Options, Forfeited (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Options, Expired (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Expirations in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_96E17E707C1A588071FC637DB37181FC_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_96E17E707C1A588071FC637DB37181FC" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Options, Outstanding, ending balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_96E17E707C1A588071FC637DB37181FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_96E17E707C1A588071FC637DB37181FC" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_96E17E707C1A588071FC637DB37181FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options, Exercisable (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options, Vested and Expected to Vest (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Exercise Price, Outstanding, beginning balance (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average exercise price, Forfeited (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average exercise price, Expired (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Expirations in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_C54A7EEFDB643DA07164637DB371C291_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_C54A7EEFDB643DA07164637DB371C291" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Weighted average exercise price, Outstanding, ending balance (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_C54A7EEFDB643DA07164637DB371C291" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_C54A7EEFDB643DA07164637DB371C291" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_C54A7EEFDB643DA07164637DB371C291" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average exercise price, Exercisable (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average exercise price, Vested and Expected to Vest (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Remaining Contractual Life (in years)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average remaining contractual life, Outstanding</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average remaining contractual life, Exercisable</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5_verboseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average remaining contractual life, Vested and Expected to Vest</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeasesAbstract_67107BC3C06DE6E0D60F638469B237BE_label_en-US" xlink:label="lab_us-gaap_LeasesAbstract_67107BC3C06DE6E0D60F638469B237BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Leases [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeasesAbstract" xlink:label="loc_us-gaap_LeasesAbstract_67107BC3C06DE6E0D60F638469B237BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeasesAbstract_67107BC3C06DE6E0D60F638469B237BE" xlink:to="lab_us-gaap_LeasesAbstract_67107BC3C06DE6E0D60F638469B237BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Cost</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseCost" xlink:label="loc_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7" xlink:to="lab_us-gaap_OperatingLeaseCost_A47065B66128F5AA20886384FC8CC1F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Lease, Cost</link:label>
    <link:label id="lab_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA_label_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Lease, Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermLeaseCost" xlink:label="loc_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA" xlink:to="lab_us-gaap_ShortTermLeaseCost_AD4B2020BCE497BD628D6385606C27BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17_terseLabel_en-US" xlink:label="lab_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Lease, Cost</link:label>
    <link:label id="lab_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17_label_en-US" xlink:label="lab_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Lease, Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableLeaseCost" xlink:label="loc_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17" xlink:to="lab_us-gaap_VariableLeaseCost_E93E43AD6E7FB0F7B2606385AF32FA17" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8_totalLabel_en-US" xlink:label="lab_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Lease, Cost</link:label>
    <link:label id="lab_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8_label_en-US" xlink:label="lab_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease, Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseCost" xlink:label="loc_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8" xlink:to="lab_us-gaap_LeaseCost_CA36E7DB0B79C7D45B596385FC968CA8" xlink:type="arc" />
    <link:label id="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008_terseLabel_en-US" xlink:label="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Valuation and Qualifying Accounts</link:label>
    <link:label id="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008_label_en-US" xlink:label="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Valuation And Qualifying Accounts Table [Text Block]</link:label>
    <link:label id="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008_documentation_en-US" xlink:label="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of Valuation And Qualifying Accounts [Table Text Block]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock" xlink:label="loc_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:to="lab_ncmi_ScheduleOfValuationAndQualifyingAccountsTableTextBlock_1425B6DE8608E7D3C3EBC8AE7BED7008" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outstanding Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9_negatedLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Debt issuance costs related to term loans and senior notes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:to="lab_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Less: current portion of debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4_label_en-US" xlink:label="lab_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Current Maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtCurrent" xlink:label="loc_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:to="lab_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Carrying value of long-term debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Excluding Current Maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:to="lab_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:type="arc" />
    <link:label id="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04_terseLabel_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SeniorSecuredNotesDue2028</link:label>
    <link:label id="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04_label_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SeniorSecuredNotesDue2028</link:label>
    <link:label id="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04_documentation_en-US" xlink:label="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">SeniorSecuredNotesDue2028</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredNotesDue2028" xlink:label="loc_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:to="lab_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Unrealized Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F_verboseLabel_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Impairment of investment</link:label>
    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F_label_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost-method Investments, Other than Temporary Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment" xlink:label="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:to="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16_terseLabel_en-US" xlink:label="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of cost method investment</link:label>
    <link:label id="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16_label_en-US" xlink:label="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investments, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostMethodInvestmentsFairValueDisclosure" xlink:label="loc_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:to="lab_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_67C1918E381555AD88CCC8AE7E817530_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_67C1918E381555AD88CCC8AE7E817530" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_67C1918E381555AD88CCC8AE7E817530" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_67C1918E381555AD88CCC8AE7E817530" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_67C1918E381555AD88CCC8AE7E817530" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments from related parties, notes receivable</link:label>
    <link:label id="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D_label_en-US" xlink:label="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Collection of Long-term Loans to Related Parties</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties" xlink:label="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:to="lab_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:type="arc" />
    <link:label id="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344_verboseLabel_en-US" xlink:label="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accrued payments due from related parties</link:label>
    <link:label id="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344_label_en-US" xlink:label="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Integration And Other Encumbered Theater Payments Due From Founding Members</link:label>
    <link:label id="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344_documentation_en-US" xlink:label="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accrued integration and other encumbered theater payments due from founding members.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers" xlink:label="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:to="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:to="lab_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:to="lab_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:to="lab_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C_terseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C_label_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:to="lab_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:to="lab_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521_verboseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital (Deficit)</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid-in Capital [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:to="lab_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained Earnings (Distribution in Excess of Earnings)</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:to="lab_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E_terseLabel_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncontrollingInterestMember" xlink:label="loc_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:to="lab_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245_periodStartLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:type="arc" />
    <link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9_terseLabel_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cumulative-effect adjustment for adoption of 2014-09</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:to="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F_negatedLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Distributions to founding members</link:label>
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F_label_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Decrease from Distributions to Noncontrolling Interest Holders</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders" xlink:label="loc_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:to="lab_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016_terseLabel_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM LLC equity issued for purchase of intangible asset</link:label>
    <link:label id="lab_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Increase from Subsidiary Equity Issuance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance" xlink:label="loc_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:to="lab_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405_verboseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income tax and other impacts of NCM LLC ownership changes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalOther" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:type="arc" />
    <link:label id="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662_terseLabel_en-US" xlink:label="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, New Issues, Consolidated</link:label>
    <link:label id="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662_label_en-US" xlink:label="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, New Issues, Consolidated</link:label>
    <link:label id="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662_documentation_en-US" xlink:label="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, New Issues, Consolidated</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated" xlink:label="loc_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:to="lab_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of shares, value</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, New Issues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:type="arc" />
    <link:label id="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325_terseLabel_en-US" xlink:label="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Issued Duing Period, Value, New Issues APIC</link:label>
    <link:label id="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325_label_en-US" xlink:label="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued Duing Period, Value, New Issues APIC</link:label>
    <link:label id="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325_documentation_en-US" xlink:label="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock Issued Duing Period, Value, New Issues APIC</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC" xlink:label="loc_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:to="lab_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:type="arc" />
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F_terseLabel_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments To Additional Paid In Capital, Parent Investment In Subsidiary, net</link:label>
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F_label_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments To Additional Paid In Capital, Parent Investment In Subsidiary, net</link:label>
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F_documentation_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Adjustments To Additional Paid In Capital, Parent Investment In Subsidiary, net</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet" xlink:label="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:to="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of shares, shares</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, New Issues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:type="arc" />
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA_negatedTerseLabel_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">NCM, Inc. investment in NCM LLC</link:label>
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA_label_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments To Additional Paid In Capital, Parent Investment In Subsidiary</link:label>
    <link:label id="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA_documentation_en-US" xlink:label="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Adjustments To Additional Paid In Capital, Parent Investment In Subsidiary</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary" xlink:label="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:to="lab_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income, net of tax</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation issued, value</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation, Net of Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation issued, shares</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense/capitalized</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Cash dividends declared</link:label>
    <link:label id="lab_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222_label_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock, Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:to="lab_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C5DE9394368B3FBAFDB920847D9D8ADA_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C5DE9394368B3FBAFDB920847D9D8ADA" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C5DE9394368B3FBAFDB920847D9D8ADA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C5DE9394368B3FBAFDB920847D9D8ADA" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C5DE9394368B3FBAFDB920847D9D8ADA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_86E06073D7AACC6F408020847D9DE16A_periodEndLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_86E06073D7AACC6F408020847D9DE16A" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_86E06073D7AACC6F408020847D9DE16A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_86E06073D7AACC6F408020847D9DE16A" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_86E06073D7AACC6F408020847D9DE16A" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238_verboseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Retained Earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:to="lab_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional Paid In Capital (Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:to="lab_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Beginning retained earnings, as of December 29, 2016 &#8211; as adjusted</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest, Adjusted Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue</link:label>
    <link:label id="lab_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueTableTextBlock" xlink:label="loc_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87" xlink:to="lab_us-gaap_DisaggregationOfRevenueTableTextBlock_83A0B778109B23A1F443C8AE7C82FB87" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769_terseLabel_en-US" xlink:label="lab_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Contract with Customer, Asset and Liability</link:label>
    <link:label id="lab_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769_label_en-US" xlink:label="lab_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contract with Customer, Asset and Liability [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock" xlink:label="loc_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769" xlink:to="lab_us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_97B1EB34946CBE1AB1C9C8AE7C826769" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_2E87ECDA1AF2FC9EDFA8C8AE7E40526E_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_2E87ECDA1AF2FC9EDFA8C8AE7E40526E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Consolidated net income, tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_2E87ECDA1AF2FC9EDFA8C8AE7E40526E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_2E87ECDA1AF2FC9EDFA8C8AE7E40526E" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_2E87ECDA1AF2FC9EDFA8C8AE7E40526E" xlink:type="arc" />
    <link:label id="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E_terseLabel_en-US" xlink:label="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Barter Transaction Revenue</link:label>
    <link:label id="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E_label_en-US" xlink:label="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Barter Transaction Revenue [Member]</link:label>
    <link:label id="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E_documentation_en-US" xlink:label="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Barter Transaction Revenue [Member]</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_BarterTransactionRevenueMember" xlink:label="loc_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:to="lab_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:type="arc" />
    <link:label id="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144_terseLabel_en-US" xlink:label="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ContentSegmentSeconds</link:label>
    <link:label id="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144_label_en-US" xlink:label="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">ContentSegmentSeconds</link:label>
    <link:label id="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144_documentation_en-US" xlink:label="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">ContentSegmentSeconds</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ContentSegmentSeconds" xlink:label="loc_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:to="lab_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568_verboseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Costs of goods and services sold</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:to="lab_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:type="arc" />
    <link:label id="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8_terseLabel_en-US" xlink:label="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payment terms</link:label>
    <link:label id="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8_label_en-US" xlink:label="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Performance Obligation, Payment Terms</link:label>
    <link:label id="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8_documentation_en-US" xlink:label="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenue, Performance Obligation, Payment Terms</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RevenuePerformanceObligationPaymentTerms" xlink:label="loc_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:to="lab_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:type="arc" />
    <link:label id="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED_terseLabel_en-US" xlink:label="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Noncancelable contract terms</link:label>
    <link:label id="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED_label_en-US" xlink:label="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncancelable Contract Terms</link:label>
    <link:label id="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED_documentation_en-US" xlink:label="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Noncancelable contract terms.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NoncancelableContractTerms" xlink:label="loc_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:to="lab_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remaining performance obligation</link:label>
    <link:label id="lab_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF_label_en-US" xlink:label="lab_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Remaining Performance Obligation, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueRemainingPerformanceObligation" xlink:label="loc_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:to="lab_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B_terseLabel_en-US" xlink:label="lab_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unbilled contracts receivable</link:label>
    <link:label id="lab_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B_label_en-US" xlink:label="lab_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unbilled Contracts Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnbilledContractsReceivable" xlink:label="loc_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:to="lab_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8_terseLabel_en-US" xlink:label="lab_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Commitments [Table]</link:label>
    <link:label id="lab_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8_label_en-US" xlink:label="lab_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Commitments [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherCommitmentsTable" xlink:label="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:to="lab_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF_terseLabel_en-US" xlink:label="lab_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Leasing Arrangement [Member]</link:label>
    <link:label id="lab_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF_label_en-US" xlink:label="lab_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Leasing Arrangement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeasingArrangementMember" xlink:label="loc_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:to="lab_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED_terseLabel_en-US" xlink:label="lab_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Commitments [Line Items]</link:label>
    <link:label id="lab_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED_label_en-US" xlink:label="lab_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Commitments [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherCommitmentsLineItems" xlink:label="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="lab_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Weighted Average Discount Rate, Percent</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Weighted Average Discount Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:to="lab_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C_verboseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Short-term Lease Commitment, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:to="lab_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:to="lab_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Weighted Average Remaining Lease Term</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Weighted Average Remaining Lease Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:to="lab_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total lease expense</link:label>
    <link:label id="lab_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636_label_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="loc_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:to="lab_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67_negatedLabel_en-US" xlink:label="lab_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Expense for early lease termination fee</link:label>
    <link:label id="lab_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67_label_en-US" xlink:label="lab_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Termination of Lease</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GainLossOnTerminationOfLease" xlink:label="loc_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:to="lab_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:type="arc" />
    <link:label id="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C_terseLabel_en-US" xlink:label="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range of terms, in years</link:label>
    <link:label id="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C_label_en-US" xlink:label="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Guarantee Period</link:label>
    <link:label id="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C_documentation_en-US" xlink:label="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenue guarantee period.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RevenueGuaranteePeriod" xlink:label="loc_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:to="lab_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:type="arc" />
    <link:label id="lab_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD_terseLabel_en-US" xlink:label="lab_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum potential payment</link:label>
    <link:label id="lab_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD_label_en-US" xlink:label="lab_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Guarantor Obligations, Maximum Exposure, Undiscounted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GuaranteeObligationsMaximumExposure" xlink:label="loc_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:to="lab_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:type="arc" />
    <link:label id="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0_terseLabel_en-US" xlink:label="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Guarantee obligations amount paid</link:label>
    <link:label id="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0_label_en-US" xlink:label="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Guarantee Obligations Amount Paid</link:label>
    <link:label id="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0_documentation_en-US" xlink:label="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Guarantee obligations amount paid.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GuaranteeObligationsAmountPaid" xlink:label="loc_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:to="lab_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA_terseLabel_en-US" xlink:label="lab_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities recorded for related party obligations</link:label>
    <link:label id="lab_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA_label_en-US" xlink:label="lab_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Guarantor Obligations, Current Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GuaranteeObligationsCurrentCarryingValue" xlink:label="loc_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:to="lab_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:type="arc" />
    <link:label id="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C_terseLabel_en-US" xlink:label="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount Increase In Payment Per Theater Patron</link:label>
    <link:label id="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C_label_en-US" xlink:label="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amount Increase In Payment Per Theater Patron</link:label>
    <link:label id="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C_documentation_en-US" xlink:label="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount Increase In Payment Per Theater Patron</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmountIncreaseInPaymentPerTheaterPatron" xlink:label="loc_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:to="lab_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:type="arc" />
    <link:label id="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B_terseLabel_en-US" xlink:label="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Platinum Spot Revenue Percentage</link:label>
    <link:label id="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B_label_en-US" xlink:label="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Platinum Spot Revenue Percentage</link:label>
    <link:label id="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B_documentation_en-US" xlink:label="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Platinum Sport Revenue Percentage</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PlatinumSpotRevenuePercentage" xlink:label="loc_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:to="lab_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:type="arc" />
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531_terseLabel_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of increase in payment per theatre patron</link:label>
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531_label_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Increase In Payment Per Theater Patron</link:label>
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531_documentation_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of increase in payment per theater patron.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron" xlink:label="loc_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:to="lab_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:type="arc" />
    <link:label id="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E_terseLabel_en-US" xlink:label="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term of increase in payment percentage per theater patron</link:label>
    <link:label id="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E_label_en-US" xlink:label="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Period Of Increase In Payment On Theater Patron</link:label>
    <link:label id="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E_documentation_en-US" xlink:label="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Period of increase in payment on per theater patron.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron" xlink:label="loc_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:to="lab_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:type="arc" />
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8_terseLabel_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of increase in payment per digital screen and digital cinema equipment</link:label>
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8_label_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Increase In Payment Per Digital Screen And Digital Cinema Equipment</link:label>
    <link:label id="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8_documentation_en-US" xlink:label="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of increase in payment per digital screen and digital cinema equipment.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" xlink:label="loc_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:to="lab_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:type="arc" />
    <link:label id="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0_terseLabel_en-US" xlink:label="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate percentage of theater access fee paid</link:label>
    <link:label id="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0_label_en-US" xlink:label="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Theater Access Fee Paid</link:label>
    <link:label id="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0_documentation_en-US" xlink:label="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of theater access fee paid.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfTheaterAccessFeePaid" xlink:label="loc_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:to="lab_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM OPERATING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_13A66DFA3986F3C16FDA6427A75C28CD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile consolidated net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_E0409CCC0309A4A979536427A75F0F19" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_DFA06DDDDD129D84BD5C6427A760F9A1_totalLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_DFA06DDDDD129D84BD5C6427A760F9A1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, New Issues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_DFA06DDDDD129D84BD5C6427A760F9A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_DFA06DDDDD129D84BD5C6427A760F9A1" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_DFA06DDDDD129D84BD5C6427A760F9A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash share-based compensation</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2" xlink:to="lab_us-gaap_ShareBasedCompensation_F4D8DDC0CDF1777A1C546427A760F8A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_D7190FFF5ACD150B93C56427A761DB72_terseLabel_en-US" xlink:label="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_D7190FFF5ACD150B93C56427A761DB72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Impairment on investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment" xlink:label="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_D7190FFF5ACD150B93C56427A761DB72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_D7190FFF5ACD150B93C56427A761DB72" xlink:to="lab_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_D7190FFF5ACD150B93C56427A761DB72" xlink:type="arc" />
    <link:label id="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA_negatedLabel_en-US" xlink:label="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Reversal of income tax reserve</link:label>
    <link:label id="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA_label_en-US" xlink:label="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reversal Of Income Tax Contingency Reserve</link:label>
    <link:label id="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA_documentation_en-US" xlink:label="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reversal of income tax contingency reserve.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReversalOfIncomeTaxContingencyReserve" xlink:label="loc_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:to="lab_ncmi_ReversalOfIncomeTaxContingencyReserve_47B95302904FC91E02396427A7619DFA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_D3CE0F4884F65C6EB5CC6427A761871F_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_D3CE0F4884F65C6EB5CC6427A761871F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_D3CE0F4884F65C6EB5CC6427A761871F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfFinancingCosts_D3CE0F4884F65C6EB5CC6427A761871F" xlink:to="lab_us-gaap_AmortizationOfFinancingCosts_D3CE0F4884F65C6EB5CC6427A761871F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9" xlink:to="lab_us-gaap_OtherNoncashIncomeExpense_635CD71D308A58BA84A16427A76217B9" xlink:type="arc" />
    <link:label id="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_216C5D8D48EFA277B91D6427A762B428_terseLabel_en-US" xlink:label="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_216C5D8D48EFA277B91D6427A762B428" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash distributions from non-consolidated entities</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CashDistributionsFromNonConsolidatedEntities" xlink:label="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_216C5D8D48EFA277B91D6427A762B428" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_216C5D8D48EFA277B91D6427A762B428" xlink:to="lab_ncmi_CashDistributionsFromNonConsolidatedEntities_216C5D8D48EFA277B91D6427A762B428" xlink:type="arc" />
    <link:label id="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D_terseLabel_en-US" xlink:label="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from lessor on purchases of property, plant, and equipment</link:label>
    <link:label id="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D_label_en-US" xlink:label="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds From Operating Leases</link:label>
    <link:label id="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D_documentation_en-US" xlink:label="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Proceeds From Operating Leases</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromOperatingLeases" xlink:label="loc_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:to="lab_ncmi_ProceedsFromOperatingLeases_4ADA6CE08F5F01D834206427A762A92D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_D4C002D5D2F0FB2376706427A762144F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Receivables, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_57607B6857E52220A6786427A7623A3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable and accrued expenses</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Payable and Accrued Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities_7AC34A9E29CEEACD6A556427A762AAF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due to founding members, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Due to Related Parties, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent" xlink:label="loc_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC" xlink:to="lab_us-gaap_IncreaseDecreaseInDueToRelatedPartiesCurrent_2869411213041792D0306427A7637BFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenue</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Contract with Customer, Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInContractWithCustomerLiability" xlink:label="loc_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836" xlink:to="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_12143655CD5C8F3579B86427A763E836" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Income Taxes Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0" xlink:to="lab_us-gaap_IncreaseDecreaseInAccruedIncomeTaxesPayable_99D0878D2E62300C3E986427A763A7A0" xlink:type="arc" />
    <link:label id="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4_negatedTerseLabel_en-US" xlink:label="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">OtherCFfromOperatingActivities</link:label>
    <link:label id="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4_label_en-US" xlink:label="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OtherCFfromOperatingActivities</link:label>
    <link:label id="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4_documentation_en-US" xlink:label="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OtherCFfromOperatingActivities</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OtherCFfromOperatingActivities" xlink:label="loc_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:to="lab_ncmi_OtherCFfromOperatingActivities_9A4F816DD342A154D5CA6427A76327F4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_953C00AAEBF7E0F6E8566427A7645E50_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_953C00AAEBF7E0F6E8566427A7645E50" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_953C00AAEBF7E0F6E8566427A7645E50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_953C00AAEBF7E0F6E8566427A7645E50" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_953C00AAEBF7E0F6E8566427A7645E50" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM INVESTING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_DE34E0184046DFE6C5736427A764ECF4" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of property and equipment</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_B6D29472766C9FF38FA16427A76453F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Acquisition of a business</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesGross" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesGross_994D287C1CFC2A5A0C706427A764E0EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of marketable securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B6520CB86BC37EF8E6DE6427A764C95F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale and maturities of marketable securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale and Maturity of Debt Securities, Available-for-sale</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A" xlink:to="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_8045A5785F1548725C646427A765B50A" xlink:type="arc" />
    <link:label id="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18_terseLabel_en-US" xlink:label="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from restricted cash</link:label>
    <link:label id="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18_label_en-US" xlink:label="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds From Restricted Stock</link:label>
    <link:label id="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18_documentation_en-US" xlink:label="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Proceeds From Restricted Stock</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromRestrictedStock" xlink:label="loc_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:to="lab_ncmi_ProceedsFromRestrictedStock_A20141DFD4C3B153BEE96427A7658E18" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireIntangibleAssets_BFA951ECE6EF9B06D1246427A76565B6_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireIntangibleAssets_BFA951ECE6EF9B06D1246427A76565B6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of intangible assets from network affiliates</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireIntangibleAssets" xlink:label="loc_us-gaap_PaymentsToAcquireIntangibleAssets_BFA951ECE6EF9B06D1246427A76565B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireIntangibleAssets_BFA951ECE6EF9B06D1246427A76565B6" xlink:to="lab_us-gaap_PaymentsToAcquireIntangibleAssets_BFA951ECE6EF9B06D1246427A76565B6" xlink:type="arc" />
    <link:label id="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646_terseLabel_en-US" xlink:label="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OtherCFfromInvestingActivities</link:label>
    <link:label id="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646_label_en-US" xlink:label="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OtherCFfromInvestingActivities</link:label>
    <link:label id="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646_documentation_en-US" xlink:label="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OtherCFfromInvestingActivities</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OtherCFfromInvestingActivities" xlink:label="loc_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:to="lab_ncmi_OtherCFfromInvestingActivities_E9CBBAACCF9DE4897DC76427A765F646" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by (used in) investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_3264304D65E96C5A52986427A765CD7C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM FINANCING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_01E3756315FBD5A18F516427A7667F06" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payment of dividends</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Ordinary Dividends, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_3559B30901E964C975836427A766168D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from revolving credit facility</link:label>
    <link:label id="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE_label_en-US" xlink:label="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Long-term Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromLongTermLinesOfCredit" xlink:label="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE" xlink:to="lab_us-gaap_ProceedsFromLongTermLinesOfCredit_C8E8282DD658E23084C96427A76631EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayments of revolving credit facility</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfLongTermLinesOfCredit" xlink:label="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA" xlink:to="lab_us-gaap_RepaymentsOfLongTermLinesOfCredit_6081E0EE48FB5769E3416427A7668CBA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from term loan facility</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Secured Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromIssuanceOfSecuredDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfSecuredDebt_250EBB39CEFEA3EFDAF76427A7661D80" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfSeniorDebt_0CA46FCC3831C79621596427A767A976_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfSeniorDebt_0CA46FCC3831C79621596427A767A976" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Repayments of term loan facility</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfSeniorDebt" xlink:label="loc_us-gaap_RepaymentsOfSeniorDebt_0CA46FCC3831C79621596427A767A976" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfSeniorDebt_0CA46FCC3831C79621596427A767A976" xlink:to="lab_us-gaap_RepaymentsOfSeniorDebt_0CA46FCC3831C79621596427A767A976" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayment of Senior Notes due 2022 and 2026</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Senior Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfSeniorLongTermDebt_6ED483A0C60113D5D4DA6427A7673E09" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of Senior Notes due 2028</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_E004BCF1D4DC4B9313BD6427A767421F" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Redemption of Senior Notes due 2021</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Unsecured Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfUnsecuredDebt" xlink:label="loc_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE" xlink:to="lab_us-gaap_RepaymentsOfUnsecuredDebt_CAE36003E6B44BA6875F6427A767AEAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payment of debt issuance costs</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E" xlink:to="lab_us-gaap_PaymentsOfDebtIssuanceCosts_85D30E923CEED2429DC46427A767E13E" xlink:type="arc" />
    <link:label id="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_3DE9FD760178294C00E86427A7688615_verboseLabel_en-US" xlink:label="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_3DE9FD760178294C00E86427A7688615" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Founding member integration payments and other encumbered theater payments</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" xlink:label="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_3DE9FD760178294C00E86427A7688615" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_3DE9FD760178294C00E86427A7688615" xlink:to="lab_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_3DE9FD760178294C00E86427A7688615" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Distributions to founding members</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Distributions to Affiliates</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsOfDistributionsToAffiliates" xlink:label="loc_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9" xlink:to="lab_us-gaap_PaymentsOfDistributionsToAffiliates_88608CA8EDD47E279F6C6427A76816C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from stock option exercises</link:label>
    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Options Exercised</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="loc_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327" xlink:to="lab_us-gaap_ProceedsFromStockOptionsExercised_25DE838FAAED8FD99D596427A768A327" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repurchase of stock for restricted stock tax withholding</link:label>
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4_label_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Related to Tax Withholding for Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4" xlink:to="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_BC808E77159DD1C1122E6427A768FAE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_4DD187BBA50A5179B9C96427A768F896" xlink:type="arc" />
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55_terseLabel_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payment To Founding Members Under The Tax Receivable Agreement</link:label>
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55_label_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payment To Founding Members Under The Tax Receivable Agreement</link:label>
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55_documentation_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payment To Founding Members Under The Tax Receivable Agreement</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement" xlink:label="loc_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:to="lab_ncmi_PaymentToFoundingMembersUnderTheTaxReceivableAgreement_FE6BE388480E311296756427A768BC55" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92_totalLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH</link:label>
    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92_label_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92" xlink:to="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_D460F80D8CDCD59017DB6427A7699D92" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash, cash equivalents, and restricted cash at beginning of period</link:label>
    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7_label_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7" xlink:to="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_A749B681AFBC438B9DE46427A7696DB7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_D3FC62032D7401B71E586427A76927ED_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_D3FC62032D7401B71E586427A76927ED" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash, cash equivalents, and restricted cash at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_D3FC62032D7401B71E586427A76927ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_D3FC62032D7401B71E586427A76927ED" xlink:to="lab_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_D3FC62032D7401B71E586427A76927ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1_terseLabel_en-US" xlink:label="lab_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Supplemental disclosure of non-cash financing and investing activity:</link:label>
    <link:label id="lab_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1_label_en-US" xlink:label="lab_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Flow, Noncash Investing and Financing Activities Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:label="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1" xlink:to="lab_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_616BA418CB1D413B49EE6427A769C5D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0_verboseLabel_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Purchase of an intangible asset with NCM LLC equity</link:label>
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0_label_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncash or Part Noncash Acquisition, Intangible Assets Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1" xlink:label="loc_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0" xlink:to="lab_us-gaap_NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1_524FFBD52574E1CDC8826427A76912E0" xlink:type="arc" />
    <link:label id="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33_terseLabel_en-US" xlink:label="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued distributions to founding members</link:label>
    <link:label id="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33_label_en-US" xlink:label="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncash Distributions To Founding Members</link:label>
    <link:label id="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33_documentation_en-US" xlink:label="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Noncash distributions to founding members.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NoncashDistributionsToFoundingMembers" xlink:label="loc_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:to="lab_ncmi_NoncashDistributionsToFoundingMembers_2C3B3017841A48B116EF6427A76A8F33" xlink:type="arc" />
    <link:label id="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_756227AF7EEF517605706427A76A4FD5_terseLabel_en-US" xlink:label="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_756227AF7EEF517605706427A76A4FD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued integration and other encumbered theater payments from founding members (including accrued payments due from related parties of $0.1, $0.4 and $0.0, respectively)</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers" xlink:label="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_756227AF7EEF517605706427A76A4FD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_756227AF7EEF517605706427A76A4FD5" xlink:to="lab_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_756227AF7EEF517605706427A76A4FD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63_terseLabel_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchase of subsidiary equity with NCM, Inc. equity</link:label>
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63_label_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncash or Part Noncash Acquisition, Investments Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1" xlink:label="loc_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63" xlink:to="lab_us-gaap_NoncashOrPartNoncashAcquisitionInvestmentsAcquired1_0BC5B4850066F07CF6516427A76A2E63" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC_terseLabel_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued purchases of property and equipment</link:label>
    <link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC_label_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncash or Part Noncash Acquisition, Fixed Assets Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1" xlink:label="loc_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC" xlink:to="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_600D6B429290AE4A6A2C6427A76AC9BC" xlink:type="arc" />
    <link:label id="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC_terseLabel_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase in cost and equity method investments</link:label>
    <link:label id="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC_label_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) In Cost And Equity Method Investments</link:label>
    <link:label id="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC_documentation_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Increase (Decrease) In Cost And Equity Method Investments</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments" xlink:label="loc_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:to="lab_ncmi_IncreaseDecreaseInCostAndEquityMethodInvestments_BD7B655EE9ED8304B21F6427A76AB5EC" xlink:type="arc" />
    <link:label id="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8_terseLabel_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in dividend equivalent accrual not requiring cash in the period</link:label>
    <link:label id="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8_label_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase Decrease In Dividends Not Requiring Cash</link:label>
    <link:label id="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8_documentation_en-US" xlink:label="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Increase decrease in dividends not requiring cash.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncreaseDecreaseInDividendsNotRequiringCash" xlink:label="loc_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:to="lab_ncmi_IncreaseDecreaseInDividendsNotRequiringCash_2B6D745AA96FC06CCF526427A76AAED8" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Supplemental disclosure of cash flow information:</link:label>
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB" xlink:to="lab_us-gaap_SupplementalCashFlowInformationAbstract_91A9229BDC5F5AA4CDBE6427A76B3DDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid for interest</link:label>
    <link:label id="lab_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C_label_en-US" xlink:label="lab_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Paid, Including Capitalized Interest, Operating and Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestPaid" xlink:label="loc_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C" xlink:to="lab_us-gaap_InterestPaid_8298FF2BE248B08F5FA66427A76BD97C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid for income taxes, net of refunds</link:label>
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes Paid, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6" xlink:to="lab_us-gaap_IncomeTaxesPaidNet_95E7EFC36E7CA6FBA0B76427A76B66F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2023</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal after Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:to="lab_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fees to related parties</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyCosts" xlink:label="loc_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:to="lab_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_76F75B7381259BB7779217F0A38D6776_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_76F75B7381259BB7779217F0A38D6776" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_76F75B7381259BB7779217F0A38D6776" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_76F75B7381259BB7779217F0A38D6776" xlink:to="lab_us-gaap_StatementOfFinancialPositionAbstract_76F75B7381259BB7779217F0A38D6776" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Allowance for doubtful accounts receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C_terseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current portion of notes receivable - founding members</link:label>
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C_label_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes, Loans and Financing Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetCurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:to="lab_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated depreciation, property and equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, intangible assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:type="arc" />
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7_verboseLabel_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Current payable to founding members under tax receivable agreement</link:label>
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7_label_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payable To Founding Members Under Tax Sharing Agreement Current</link:label>
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7_documentation_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payable to founding members under tax sharing agreement, current.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:to="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt issuance costs, long-term</link:label>
    <link:label id="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Noncurrent, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNoncurrentNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:to="lab_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings Per Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4" xlink:to="lab_us-gaap_EarningsPerShareTextBlock_B5395C33E22145DE6AA0C8AE7D329DB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32_terseLabel_en-US" xlink:label="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basis of Presentation</link:label>
    <link:label id="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32_label_en-US" xlink:label="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Basis of Accounting, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BasisOfAccountingPolicyPolicyTextBlock" xlink:label="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32" xlink:to="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_4A36E8A16D04A44CBA1AC8AE7C5AAC32" xlink:type="arc" />
    <link:label id="lab_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584_terseLabel_en-US" xlink:label="lab_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimates</link:label>
    <link:label id="lab_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584_label_en-US" xlink:label="lab_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Use of Estimates, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UseOfEstimates" xlink:label="loc_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584" xlink:to="lab_us-gaap_UseOfEstimates_4D2420E787ECF18497EDC8AE7C5BA584" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB_terseLabel_en-US" xlink:label="lab_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Period</link:label>
    <link:label id="lab_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB_label_en-US" xlink:label="lab_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fiscal Period, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiscalPeriod" xlink:label="loc_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB" xlink:to="lab_us-gaap_FiscalPeriod_991A60718A737A84785EC8AE7C5B22AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue Recognition</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="loc_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C" xlink:to="lab_us-gaap_RevenueRecognitionPolicyTextBlock_8168DB6488996F655C01C8AE7C5B0A8C" xlink:type="arc" />
    <link:label id="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4_terseLabel_en-US" xlink:label="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Costs</link:label>
    <link:label id="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4_label_en-US" xlink:label="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Costs Policy [Text Block]</link:label>
    <link:label id="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4_documentation_en-US" xlink:label="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating costs.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OperatingCostsPolicyTextBlock" xlink:label="loc_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:to="lab_ncmi_OperatingCostsPolicyTextBlock_59C17F7154EC93B201D1C8AE7C5B25D4" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:label="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317" xlink:to="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_A9AFD8A1BC07A0E81784C8AE7C5B1317" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marketable Securities</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MarketableSecuritiesPolicy" xlink:label="loc_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC" xlink:to="lab_us-gaap_MarketableSecuritiesPolicy_B8082B105FD97E457AEFC8AE7C5B7BDC" xlink:type="arc" />
    <link:label id="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB_terseLabel_en-US" xlink:label="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration of Credit Risk and Significant Customers</link:label>
    <link:label id="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB_label_en-US" xlink:label="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Of Credit Risk And Significant Customers Policy [Text Block]</link:label>
    <link:label id="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB_documentation_en-US" xlink:label="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of accounting policy for concentration of credit risk and significant customers.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock" xlink:label="loc_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:to="lab_ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock_7F8E68D73E6B7F0571EDC8AE7C5C5ECB" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-lived Assets</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_27AA2841B82B51B60476C8AE7C5C1C41" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible Assets</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsPolicy_CE54D91B1630C873F4FFC8AE7C5CB76B" xlink:type="arc" />
    <link:label id="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9_terseLabel_en-US" xlink:label="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts Due to/from Founding Members</link:label>
    <link:label id="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9_label_en-US" xlink:label="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amounts Due To From Founding Members Policy [Text Block]</link:label>
    <link:label id="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9_documentation_en-US" xlink:label="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amounts due to from founding members.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock" xlink:label="loc_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:to="lab_ncmi_AmountsDueToFromFoundingMembersPolicyTextBlock_5AC0DA53A83B767F889AC8AE7C5CAAC9" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00" xlink:to="lab_us-gaap_IncomeTaxPolicyTextBlock_97886CD5030591F35699C8AE7C5C5C00" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64_terseLabel_en-US" xlink:label="lab_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs</link:label>
    <link:label id="lab_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64_label_en-US" xlink:label="lab_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtPolicyTextBlock" xlink:label="loc_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64" xlink:to="lab_us-gaap_DebtPolicyTextBlock_55EA9BF45CB6F2611FF1C8AE7C5D5C64" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-Based Compensation</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D" xlink:to="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_49DF9A9730940CCC51FAC8AE7C5DC51D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurement, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementPolicyPolicyTextBlock" xlink:label="loc_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897" xlink:to="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_93240AD377E622C7D110C8AE7C5D3897" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation</link:label>
    <link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA_label_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="loc_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA" xlink:to="lab_us-gaap_ConsolidationPolicyTextBlock_86D0C37B59DCCD85CA9FC8AE7C5D55FA" xlink:type="arc" />
    <link:label id="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046_terseLabel_en-US" xlink:label="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recently Adopted Accounting Pronouncements</link:label>
    <link:label id="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046_label_en-US" xlink:label="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Recently Adopted Accounting Pronouncements Policy [Text Block]</link:label>
    <link:label id="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046_documentation_en-US" xlink:label="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Recently adopted accounting pronouncements.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock" xlink:label="loc_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:to="lab_ncmi_RecentlyAdoptedAccountingPronouncementsPolicyTextBlock_1239FBF119ECE0F6B473C8AE7C5D1046" xlink:type="arc" />
    <link:label id="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116_terseLabel_en-US" xlink:label="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recently Issued Accounting Pronouncements</link:label>
    <link:label id="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116_label_en-US" xlink:label="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Recently Issued Accounting Pronouncements Policy [Text Block]</link:label>
    <link:label id="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116_documentation_en-US" xlink:label="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Recently issued accounting pronouncements.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock" xlink:label="loc_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:to="lab_ncmi_RecentlyIssuedAccountingPronouncementsPolicyTextBlock_60DEDF0131C6E057D382C8AE7C5D3116" xlink:type="arc" />
    <link:label id="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE_terseLabel_en-US" xlink:label="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Network Affiliates</link:label>
    <link:label id="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE_label_en-US" xlink:label="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Network Affiliates [Member]</link:label>
    <link:label id="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE_documentation_en-US" xlink:label="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Network affiliates.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkAffiliatesMember" xlink:label="loc_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:to="lab_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:type="arc" />
    <link:label id="lab_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281_verboseLabel_en-US" xlink:label="lab_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Membership Units Issued</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssued" xlink:label="loc_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:to="lab_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net of accumulated amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average remaining life</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Asset, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C_terseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2017</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2017Member" xlink:label="loc_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:to="lab_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B_terseLabel_en-US" xlink:label="lab_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Year 2016</link:label>
    <link:label id="lab_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B_label_en-US" xlink:label="lab_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Year 2016 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2016Member" xlink:label="loc_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:to="lab_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:type="arc" />
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1_terseLabel_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payment to founding members under TRA</link:label>
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1_label_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payment To Founding Members Under Tax Sharing Arrangement</link:label>
    <link:label id="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1_documentation_en-US" xlink:label="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payment to founding members under tax sharing arrangement.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement" xlink:label="loc_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:to="lab_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1_verboseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term portion of note receivable - founding members</link:label>
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1_label_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes, Loans and Financing Receivable, Net, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetNoncurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:to="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB_terseLabel_en-US" xlink:label="lab_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest receivable on notes receivable (included in other current assets)</link:label>
    <link:label id="lab_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB_label_en-US" xlink:label="lab_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestReceivable" xlink:label="loc_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:to="lab_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued Expenses</link:label>
    <link:label id="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50_label_en-US" xlink:label="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable and Accrued Liabilities Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock" xlink:label="loc_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50" xlink:to="lab_us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock_74BB6A3FD7F179D47861C8AE7CBBAC50" xlink:type="arc" />
    <link:label id="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C_terseLabel_en-US" xlink:label="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unvested Stock Options [Member]</link:label>
    <link:label id="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C_label_en-US" xlink:label="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unvested Stock Options [Member]</link:label>
    <link:label id="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C_documentation_en-US" xlink:label="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unvested stock options.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_UnvestedStockOptionsMember" xlink:label="loc_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:to="lab_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Stock [Member]</link:label>
    <link:label id="lab_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED_label_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:to="lab_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Options [Member]</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:to="lab_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Stock Units (RSUs) [Member]</link:label>
    <link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563_label_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock Units (RSUs) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:to="lab_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock available for issuance</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock available for grants</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:type="arc" />
    <link:label id="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E_terseLabel_en-US" xlink:label="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Achievement of percentage in performance based restricted stock</link:label>
    <link:label id="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E_label_en-US" xlink:label="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Achievement Of Percentage In Performance Based Restricted Stock</link:label>
    <link:label id="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E_documentation_en-US" xlink:label="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Achievement of percentage in performance based restricted stock.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock" xlink:label="loc_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:to="lab_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7_terseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recognized share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capitalized share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Allocation of Recognized Period Costs, Capitalized Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax benefit from share-based compensation</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Tax Benefit from Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized compensation expense related to non-vested options</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average remaining period over which unrecognized compensation costs will be recognized</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:type="arc" />
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F_terseLabel_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options contractual term</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F_label_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Award Contractual Term</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F_documentation_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Award Contractual Term</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:to="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:type="arc" />
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32_terseLabel_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated annual forfeiture rate, percentage</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32_label_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Estimated Annual Forfeiture Rate</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32_documentation_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share based compensation arrangement by share based payment award estimated annual forfeiture rate.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:to="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intrinsic value of options exercised</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of awards vested</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:type="arc" />
    <link:label id="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68_terseLabel_en-US" xlink:label="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued dividend</link:label>
    <link:label id="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68_label_en-US" xlink:label="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Dividends</link:label>
    <link:label id="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68_documentation_en-US" xlink:label="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accrued dividends.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedDividends" xlink:label="loc_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:to="lab_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:type="arc" />
    <link:label id="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09_terseLabel_en-US" xlink:label="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividend payments during period upon vesting of stock units</link:label>
    <link:label id="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09_label_en-US" xlink:label="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividend Payments During Period Upon Vesting Of Stock Units</link:label>
    <link:label id="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09_documentation_en-US" xlink:label="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Dividend payments during period upon vesting of stock units.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits" xlink:label="loc_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:to="lab_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Vesting period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:type="arc" />
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308_terseLabel_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting percentage for year</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308_label_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Rights Percentage Per Year</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308_documentation_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share based compensation arrangement by share based payment award award vesting rights percentage per year.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:to="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting description</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:type="arc" />
    <link:label id="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D_terseLabel_en-US" xlink:label="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement period</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D_label_en-US" xlink:label="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Measurement Period</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D_documentation_en-US" xlink:label="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share Based Compensation Measurement Period</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationMeasurementPeriod" xlink:label="loc_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:to="lab_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average grant date fair value of granted options</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:type="arc" />
    <link:label id="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47_terseLabel_en-US" xlink:label="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of additional restricted stock issued under satisfying maximum performance criteria</link:label>
    <link:label id="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47_label_en-US" xlink:label="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Additional Restricted Stock Issued Under Satisfying Maximum Performance Criteria</link:label>
    <link:label id="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47_documentation_en-US" xlink:label="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of additional restricted stock issued under satisfying maximum performance criteria.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria" xlink:label="loc_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:to="lab_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:type="arc" />
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951_terseLabel_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of restricted stock and restricted stock units expected to vest, after consideration of expected forfeitures of shares</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951_label_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Other Than Options Expected To Vest After Consideration Of Expected Forfeitures Outstanding Number</link:label>
    <link:label id="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951_documentation_en-US" xlink:label="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share based compensation arrangement by share based payment award other than options expected to vest after consideration of expected forfeitures outstanding number.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:to="lab_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Intangible Asset's Activity</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_2D4B4550971C2404EE7EC8AE7CAC67EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Estimated Aggregate Amortization Expense</link:label>
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1_label_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1" xlink:to="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_DC96B44376E61C028DE2C8AE7CACB1D1" xlink:type="arc" />
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E_terseLabel_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2007 Plan and 2016 Plan [Member]</link:label>
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E_label_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Thousand Seven Equity Incentive Plan And Two Thousand Sixteen Equity Incentive Plan [Member]</link:label>
    <link:label id="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E_documentation_en-US" xlink:label="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Two thousand seven equity incentive plan and two thousand sixteen equity incentive plan.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:to="lab_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-Based Compensation Costs</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:to="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Option Award Activity</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation, Stock Options, Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Restricted Stock Awards and Restricted Stock Units</link:label>
    <link:label id="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033_label_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Nonvested Share Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:to="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Related Party Transactions [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:to="lab_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8_terseLabel_en-US" xlink:label="lab_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Mandatory Distributions to Members</link:label>
    <link:label id="lab_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8_label_en-US" xlink:label="lab_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distributions Made to Limited Liability Company (LLC) Member, by Distribution [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock" xlink:label="loc_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:to="lab_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Amounts Due to Founding Members</link:label>
    <link:label id="lab_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045_label_en-US" xlink:label="lab_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Incentive Distributions Made to Managing Members or General Partners by Distribution [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock" xlink:label="loc_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:to="lab_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942_terseLabel_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Borrowings</link:label>
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942" xlink:to="lab_us-gaap_DebtDisclosureTextBlock_771C099E65ADBCFA9227C8AE7E7DF942" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A_terseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-Based Compensation</link:label>
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_3A870EDBCD9730F1CF03C8AE7EB78E5A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Minimum Lease Payments Under Noncancelable Operating Leases</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B" xlink:to="lab_us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_8582F9969CA5B2C01478C8AE7C05FF6B" xlink:type="arc" />
    <link:label id="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78_terseLabel_en-US" xlink:label="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM Inc. [Member]</link:label>
    <link:label id="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78_label_en-US" xlink:label="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">National Cine Media Inc [Member]</link:label>
    <link:label id="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78_documentation_en-US" xlink:label="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">National CineMedia, Inc.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaIncMember" xlink:label="loc_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:to="lab_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:type="arc" />
    <link:label id="lab_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18_terseLabel_en-US" xlink:label="lab_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash distributions declared to members</link:label>
    <link:label id="lab_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18_label_en-US" xlink:label="lab_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared" xlink:label="loc_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:to="lab_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Property and Equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_DCB7CA0CE90509F0CDB7C8AE7CD27C7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_D2FA719C28EAF91A68956380A0A6C082" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_504E149EEEB73CBB197D6380A0A6C2C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_807A35CF56BB9FABBE266380A0A62AFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_292589D6FEB7371C9C866380A0A65A77" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_1F744FE9605AAA6547916380A0A76967" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due Thereafter</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_F14A5D0A20B5AEB31BC46380A0A76A3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_D51C4970AD4F2B7131566380A0A7FAB1" xlink:type="arc" />
    <link:label id="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F_terseLabel_en-US" xlink:label="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ImputedInterestFutureLeasePayments</link:label>
    <link:label id="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F_label_en-US" xlink:label="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">ImputedInterestFutureLeasePayments</link:label>
    <link:label id="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F_documentation_en-US" xlink:label="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">ImputedInterestFutureLeasePayments</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ImputedInterestFutureLeasePayments" xlink:label="loc_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:to="lab_ncmi_ImputedInterestFutureLeasePayments_4DBA8AFFC73E87D2168B6380A12A346F" xlink:type="arc" />
    <link:label id="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96_terseLabel_en-US" xlink:label="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">TotalLeaseLiability</link:label>
    <link:label id="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96_label_en-US" xlink:label="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">TotalLeaseLiability</link:label>
    <link:label id="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96_documentation_en-US" xlink:label="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">TotalLeaseLiability</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TotalLeaseLiability" xlink:label="loc_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:to="lab_ncmi_TotalLeaseLiability_E9F068469C091E6D1CCB6381A2278E96" xlink:type="arc" />
    <link:label id="lab_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715_terseLabel_en-US" xlink:label="lab_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table]</link:label>
    <link:label id="lab_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715_label_en-US" xlink:label="lab_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ValuationAndQualifyingAccountsDisclosureTable" xlink:label="loc_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:to="lab_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves Type</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowances and Reserves Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesTypeAxis" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowances and Reserves [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDomain" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Allowance, Credit Loss [Member]</link:label>
    <link:label id="lab_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4_label_en-US" xlink:label="lab_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Allowance, Credit Loss [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForCreditLossMember" xlink:label="loc_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:to="lab_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowance On Deferred Tax Assets [Member]</link:label>
    <link:label id="lab_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9_label_en-US" xlink:label="lab_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowance, Deferred Tax Asset [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember" xlink:label="loc_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:to="lab_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:type="arc" />
    <link:label id="lab_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D_terseLabel_en-US" xlink:label="lab_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]</link:label>
    <link:label id="lab_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D_label_en-US" xlink:label="lab_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ValuationAndQualifyingAccountsDisclosureLineItems" xlink:label="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="lab_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0_periodStartLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of period</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for bad debt</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Cost and Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF_negatedLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Write-offs, net</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:type="arc" />
    <link:label id="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434_terseLabel_en-US" xlink:label="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation allowance reversed (2)</link:label>
    <link:label id="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434_label_en-US" xlink:label="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances And Reserves Charged And Reversed To Other Accounts</link:label>
    <link:label id="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434_documentation_en-US" xlink:label="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Valuation allowances and reserves charged and reversed to other accounts.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts" xlink:label="loc_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:to="lab_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_60B1E2626D8467AF89591C506AD3309D_periodEndLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_60B1E2626D8467AF89591C506AD3309D" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_60B1E2626D8467AF89591C506AD3309D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesBalance_60B1E2626D8467AF89591C506AD3309D" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesBalance_60B1E2626D8467AF89591C506AD3309D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible Assets</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4" xlink:to="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_868E7A131CFD65EC353AC8AE7BEFFEF4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASSETS</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833" xlink:to="lab_us-gaap_AssetsAbstract_0786F797C55C0BE369CB0BFDB8EE8833" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CURRENT ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5" xlink:to="lab_us-gaap_AssetsCurrentAbstract_FA3074DF3BA848E152760BFDB8EED5D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_A2689BCD958AB0CDCDB70BFDB8EE35D0_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_A2689BCD958AB0CDCDB70BFDB8EE35D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivables, net of allowance of $6.2 and $6.0, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_A2689BCD958AB0CDCDB70BFDB8EE35D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_A2689BCD958AB0CDCDB70BFDB8EE35D0" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_A2689BCD958AB0CDCDB70BFDB8EE35D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax receivable</link:label>
    <link:label id="lab_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes Receivable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxesReceivable" xlink:label="loc_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C" xlink:to="lab_us-gaap_IncomeTaxesReceivable_F057984AEAA268591E320BFDB8EE959C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2_terseLabel_en-US" xlink:label="lab_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due from founding members, net</link:label>
    <link:label id="lab_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2_label_en-US" xlink:label="lab_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Due from Related Parties, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DueFromRelatedPartiesCurrent" xlink:label="loc_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2" xlink:to="lab_us-gaap_DueFromRelatedPartiesCurrent_9272CD6B1DD443EC2A880BFDB8EEEBA2" xlink:type="arc" />
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetCurrent_F9C7E925E74460DA26180BFDB8EE3772_verboseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetCurrent_F9C7E925E74460DA26180BFDB8EE3772" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Current portion of notes receivable - founding members (related parties of $0.0 and $4.2, respectively)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetCurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetCurrent_F9C7E925E74460DA26180BFDB8EE3772" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesAndLoansReceivableNetCurrent_F9C7E925E74460DA26180BFDB8EE3772" xlink:to="lab_us-gaap_NotesAndLoansReceivableNetCurrent_F9C7E925E74460DA26180BFDB8EE3772" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prepaid expenses and other current assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9_label_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="loc_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9" xlink:to="lab_us-gaap_OtherAssetsCurrent_2171E8BEB9D60B51F80C0BFDB8EE92E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10" xlink:to="lab_us-gaap_AssetsCurrent_0BA3F6AE434AB17425570BFDB8EEDD10" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NON-CURRENT ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Noncurrent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="loc_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173" xlink:to="lab_us-gaap_AssetsNoncurrentAbstract_DAA7F4F092B261D1A5C30BFDB8EE4173" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_0208E2DD45B1FD4283FB0BFDB8EEFBC6_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_0208E2DD45B1FD4283FB0BFDB8EEFBC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net of accumulated depreciation of $70.7 and $62.5, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_0208E2DD45B1FD4283FB0BFDB8EEFBC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_0208E2DD45B1FD4283FB0BFDB8EEFBC6" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_0208E2DD45B1FD4283FB0BFDB8EEFBC6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_7C58ABE278AFCC0523C30BFDB8EEC6ED_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_7C58ABE278AFCC0523C30BFDB8EEC6ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net of accumulated amortization of $198.9 and $172.7, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_7C58ABE278AFCC0523C30BFDB8EEC6ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_7C58ABE278AFCC0523C30BFDB8EEC6ED" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_7C58ABE278AFCC0523C30BFDB8EEC6ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_A78EF763C44831673CDD0BFDB8EE8961_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_A78EF763C44831673CDD0BFDB8EE8961" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets, net of valuation allowance of $81.6 and $80.1, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_A78EF763C44831673CDD0BFDB8EE8961" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_A78EF763C44831673CDD0BFDB8EE8961" xlink:to="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_A78EF763C44831673CDD0BFDB8EE8961" xlink:type="arc" />
    <link:label id="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_4F7572931793837AA7A40BFDB8EE3C9C_terseLabel_en-US" xlink:label="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_4F7572931793837AA7A40BFDB8EE3C9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term notes receivable, net of current portion - founding members</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetNoncurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_4F7572931793837AA7A40BFDB8EE3C9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_4F7572931793837AA7A40BFDB8EE3C9C" xlink:to="lab_us-gaap_NotesAndLoansReceivableNetNoncurrent_4F7572931793837AA7A40BFDB8EE3C9C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLongTermInvestments_423CC35932E5E369670E0BFDB8EE4E8A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_423CC35932E5E369670E0BFDB8EE4E8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="loc_us-gaap_OtherLongTermInvestments_423CC35932E5E369670E0BFDB8EE4E8A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLongTermInvestments_423CC35932E5E369670E0BFDB8EE4E8A" xlink:to="lab_us-gaap_OtherLongTermInvestments_423CC35932E5E369670E0BFDB8EE4E8A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9_terseLabel_en-US" xlink:label="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt issuance costs, net</link:label>
    <link:label id="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9_label_en-US" xlink:label="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Line of Credit Arrangements, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet" xlink:label="loc_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9" xlink:to="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_FA21E86B95593EC9D6210BFDB8EE72A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267" xlink:to="lab_us-gaap_OtherAssetsNoncurrent_DE95C937FAB3F44443F40BFDB8EED267" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total non-current assets</link:label>
    <link:label id="lab_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsNoncurrent" xlink:label="loc_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB" xlink:to="lab_us-gaap_AssetsNoncurrent_46CD25A474885AA80F390BFDB8EE74FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_911987BB011574EA5ED50BFDB8EE9650_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_911987BB011574EA5ED50BFDB8EE9650" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">TOTAL ASSETS</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_911987BB011574EA5ED50BFDB8EE9650" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_911987BB011574EA5ED50BFDB8EE9650" xlink:to="lab_us-gaap_Assets_911987BB011574EA5ED50BFDB8EE9650" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIABILITIES AND EQUITY/(DEFICIT)</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_1B12AEFBC8F5EA03441F0BFDB8EE7524" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">CURRENT LIABILITIES:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511" xlink:to="lab_us-gaap_LiabilitiesCurrentAbstract_8AFF40D7FD3624B001CB0BFDB8EE5511" xlink:type="arc" />
    <link:label id="lab_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD_terseLabel_en-US" xlink:label="lab_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amounts due to founding members, net</link:label>
    <link:label id="lab_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD_label_en-US" xlink:label="lab_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Due to Related Parties, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DueToRelatedPartiesCurrent" xlink:label="loc_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD" xlink:to="lab_us-gaap_DueToRelatedPartiesCurrent_EB312F0D3E290338590B0BFDB8EE0ACD" xlink:type="arc" />
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_659D9903602DB72D03420BFDB8EE107A_terseLabel_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_659D9903602DB72D03420BFDB8EE107A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payable to founding members under the TRA (related party payables of $10.3 and $11.2, respectively)</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_659D9903602DB72D03420BFDB8EE107A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_659D9903602DB72D03420BFDB8EE107A" xlink:to="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_659D9903602DB72D03420BFDB8EE107A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_29DF102602834B1F51980BFDB8EECDFD_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_29DF102602834B1F51980BFDB8EECDFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_29DF102602834B1F51980BFDB8EECDFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_29DF102602834B1F51980BFDB8EECDFD" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_29DF102602834B1F51980BFDB8EECDFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued payroll and related expenses</link:label>
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee-related Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24" xlink:to="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_9E7544FF0EF17535BEEF0BFDB8EEBA24" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:label id="lab_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1" xlink:to="lab_us-gaap_AccountsPayableCurrent_C93F53691C9BC4714E3D0BFDB8EE89F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenue</link:label>
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA" xlink:to="lab_us-gaap_DeferredRevenueCurrent_A96A4759D8FD1F38C7AD0BFDB8EE82FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term debt</link:label>
    <link:label id="lab_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A_label_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="loc_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A" xlink:to="lab_us-gaap_ShortTermBorrowings_E06E1F71F3F6DC80656F0BFDB8EE882A" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Liabilities, Current</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7" xlink:to="lab_us-gaap_OtherLiabilitiesCurrent_24AD9EF42CD5A3A770260C10FEE119B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD" xlink:to="lab_us-gaap_LiabilitiesCurrent_B303293813AB457E61250BFDB8EE51FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NON-CURRENT LIABILITIES:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88_label_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Noncurrent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesNoncurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88" xlink:to="lab_us-gaap_LiabilitiesNoncurrentAbstract_14ABC7AFCE2D4693D0E80BFDB8EECF88" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_592CB126CF0776921A4F0BFDB8EE60E4_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_592CB126CF0776921A4F0BFDB8EE60E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, net of debt issuance costs of $9.0 and $7.8, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_592CB126CF0776921A4F0BFDB8EE60E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtNoncurrent_592CB126CF0776921A4F0BFDB8EE60E4" xlink:to="lab_us-gaap_LongTermDebtNoncurrent_592CB126CF0776921A4F0BFDB8EE60E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax payable</link:label>
    <link:label id="lab_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8_label_en-US" xlink:label="lab_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Income Taxes, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccruedIncomeTaxesNoncurrent" xlink:label="loc_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8" xlink:to="lab_us-gaap_AccruedIncomeTaxesNoncurrent_07E4101A9678F101B6190BFDB8EE4BD8" xlink:type="arc" />
    <link:label id="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_D856E747A87E78FACC110BFDB8EE4BBD_terseLabel_en-US" xlink:label="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_D856E747A87E78FACC110BFDB8EE4BBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payable to founding members under the TRA (related party payables of $133.5 and $141.1, respectively)</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_D856E747A87E78FACC110BFDB8EE4BBD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_D856E747A87E78FACC110BFDB8EE4BBD" xlink:to="lab_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_D856E747A87E78FACC110BFDB8EE4BBD" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE" xlink:to="lab_us-gaap_OtherLiabilitiesNoncurrent_D458B584402B301B885B0BFDB8EE35AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total non-current liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917_label_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesNoncurrent" xlink:label="loc_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917" xlink:to="lab_us-gaap_LiabilitiesNoncurrent_6BD1A6E622D9994DCE750BFDB8EEC917" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_EA43BC336DC7A84F68240BFDB8EE2CB3_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_EA43BC336DC7A84F68240BFDB8EE2CB3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_EA43BC336DC7A84F68240BFDB8EE2CB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_EA43BC336DC7A84F68240BFDB8EE2CB3" xlink:to="lab_us-gaap_Liabilities_EA43BC336DC7A84F68240BFDB8EE2CB3" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">COMMITMENTS AND CONTINGENCIES (NOTE 13)</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="loc_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55" xlink:to="lab_us-gaap_CommitmentsAndContingencies_FE788F08C4CDD2888C970BFDB8EE8A55" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NCM, Inc. Stockholders&#8217; Equity/(Deficit):</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract_C2763C86732B6AB966AB0BFDB8EE74B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively</link:label>
    <link:label id="lab_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA_label_en-US" xlink:label="lab_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockValue" xlink:label="loc_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA" xlink:to="lab_us-gaap_PreferredStockValue_C1412F30FA9457798E5E0BFDB8EEDFEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, $0.01 par value; 175,000,000 shares authorized, 77,568,986 and 76,976,398 issued and outstanding, respectively</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B" xlink:to="lab_us-gaap_CommonStockValue_F3AFB2475CE2ABBE029D0BFDB8EEF29B" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total NCM, Inc. stockholders&#8217; equity/(deficit)</link:label>
    <link:label id="lab_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C" xlink:to="lab_us-gaap_StockholdersEquity_F8D9E2C73B5D999A38F80BFDB8EE397C" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1_label_en-US" xlink:label="lab_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MinorityInterest" xlink:label="loc_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1" xlink:to="lab_us-gaap_MinorityInterest_42DA92C6FA6DF8EEF38D0BFDB8EEE1E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_776A56550CC98FB3C58B0BFDB8EE1E6F_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_776A56550CC98FB3C58B0BFDB8EE1E6F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total equity/(deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_776A56550CC98FB3C58B0BFDB8EE1E6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_776A56550CC98FB3C58B0BFDB8EE1E6F" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_776A56550CC98FB3C58B0BFDB8EE1E6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_58757CE81F5B22EEE7C10BFDB8EE5360_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_58757CE81F5B22EEE7C10BFDB8EE5360" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">TOTAL LIABILITIES AND EQUITY/DEFICIT</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_58757CE81F5B22EEE7C10BFDB8EE5360" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_58757CE81F5B22EEE7C10BFDB8EE5360" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_58757CE81F5B22EEE7C10BFDB8EE5360" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:to="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:type="arc" />
    <link:label id="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048_terseLabel_en-US" xlink:label="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Network Costs</link:label>
    <link:label id="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048_label_en-US" xlink:label="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Network Costs [Member]</link:label>
    <link:label id="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048_documentation_en-US" xlink:label="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Network costs.</link:label>
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkCostsMember" xlink:label="loc_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:to="lab_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Selling and Marketing Costs</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:to="lab_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943_verboseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total share-based compensation costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:type="arc" />
  </link:labelLink>
</link:linkbase>
