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      <link:linkbaseRef xlink:type="simple" xlink:href="ncmi-20120927_lab.xml" xlink:role="http://www.xbrl.org/2003/role/labelLinkbaseRef" xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:title="Label Links, all" />
    </appinfo>
  </annotation>
  <import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd" />
  <import namespace="http://www.xbrl.org/2003/linkbase" schemaLocation="http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" />
  <import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd" />
  <import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd" />
  <import namespace="http://xbrl.sec.gov/dei/2012-01-31" schemaLocation="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd" />
  <import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd" />
  <import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd" />
  <import namespace="http://www.xbrl.org/2009/role/net" schemaLocation="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd" />
  <import namespace="http://fasb.org/us-gaap/2012-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd" />
  <element id="ncmi_FathomEventsOperatingCosts" name="FathomEventsOperatingCosts" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="debit" />
  <element id="ncmi_FathomEventsRevenue" name="FathomEventsRevenue" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="credit" />
  <element id="ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement" name="PaymentToFoundingMembersUnderTaxSharingArrangement" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="debit" />
  <element id="ncmi_AdvertisingSegmentMember" name="AdvertisingSegmentMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NetworkAdministrativeAndUnallocatedCostsMember" name="NetworkAdministrativeAndUnallocatedCostsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NationalAdvertisingRevenueMember" name="NationalAdvertisingRevenueMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" name="FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_LocalAdvertisingRevenueMember" name="LocalAdvertisingRevenueMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_FathomConsumerRevenueMember" name="FathomConsumerRevenueMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_FathomBusinessRevenueMember" name="FathomBusinessRevenueMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CinemarkHoldingsIncMember" name="CinemarkHoldingsIncMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_AmericanMulticinemaIncMember" name="AmericanMulticinemaIncMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_RegalEntertainmentGroupMember" name="RegalEntertainmentGroupMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_SeniorSecuredLeverageRatio" name="SeniorSecuredLeverageRatio" nillable="true" type="xbrli:decimalItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" />
  <element id="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase" name="LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase" nillable="true" type="xbrli:positiveIntegerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_TheatreAccessFeesNetOfRevenuesReceivable" name="TheatreAccessFeesNetOfRevenuesReceivable" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" xbrli:balance="credit" />
  <element id="ncmi_StarplexOperatingLPMember" name="StarplexOperatingLPMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommonMembershipUnitsReturned" name="CommonMembershipUnitsReturned" nillable="true" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_ContributionOfAdvertisingRevenueInConsolidatedRevenue" name="ContributionOfAdvertisingRevenueInConsolidatedRevenue" nillable="true" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_DerivativesNotDesignatedAsHedgingInstrumentsGainLossReclassifiedToInterestExpenseNet" name="DerivativesNotDesignatedAsHedgingInstrumentsGainLossReclassifiedToInterestExpenseNet" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="credit" />
  <element id="ncmi_RevenueGuaranteePeriod" name="RevenueGuaranteePeriod" nillable="true" type="xbrli:positiveIntegerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" />
  <element id="ncmi_SegmentReportingInformationOperatingCosts" name="SegmentReportingInformationOperatingCosts" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="debit" />
  <element id="ncmi_AccruedCostAndOtherReimbursableExpenses" name="AccruedCostAndOtherReimbursableExpenses" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" xbrli:balance="credit" />
  <element id="ncmi_DocumentAndEntityInformationAbstract" name="DocumentAndEntityInformationAbstract" nillable="true" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" xbrli:periodType="duration" />
  <element id="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" name="PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" xbrli:balance="credit" />
  <element id="ncmi_StockOptionsAndNonVestedRestrictedStockMember" name="StockOptionsAndNonVestedRestrictedStockMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NationalCinemediaLlcMember" name="NationalCinemediaLlcMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CurrentLiabilitiesMember" name="CurrentLiabilitiesMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_PercentageOfInterestRateRiskExposure" name="PercentageOfInterestRateRiskExposure" nillable="true" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_AvailableForSaleSecuritiesMaturity" name="AvailableForSaleSecuritiesMaturity" nillable="true" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_ShowplexCinemasIncMember" name="ShowplexCinemasIncMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_BeverageConcessionaireMember" name="BeverageConcessionaireMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_AdvertisingInventoryMember" name="AdvertisingInventoryMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_UseOfScreensTheatresForFathomEventsMember" name="UseOfScreensTheatresForFathomEventsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" name="LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" nillable="true" type="xbrli:positiveIntegerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_TermLoanMember" name="TermLoanMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_FoundingMembersMember" name="FoundingMembersMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_RevenueAndExpensesByClassificationAxis" name="RevenueAndExpensesByClassificationAxis" nillable="true" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" abstract="true" xbrli:periodType="duration" />
  <element id="ncmi_RevenueAndExpensesByClassificationDomain" name="RevenueAndExpensesByClassificationDomain" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_PurchaseOfMovieTicketsAndConcessionProductsMember" name="PurchaseOfMovieTicketsAndConcessionProductsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" name="LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" nillable="true" type="xbrli:positiveIntegerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_IntegrationPaymentsMember" name="IntegrationPaymentsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_AffiliatesRelatedPartyTransactionsByRelatedPartyAxis" name="AffiliatesRelatedPartyTransactionsByRelatedPartyAxis" nillable="true" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" abstract="true" xbrli:periodType="duration" />
  <element id="ncmi_AffiliatesRelatedPartyTransactionsByRelatedPartyDomain" name="AffiliatesRelatedPartyTransactionsByRelatedPartyDomain" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_DistributionsPayable" name="DistributionsPayable" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" xbrli:balance="credit" />
  <element id="ncmi_GainLossOnSwapTerminations" name="GainLossOnSwapTerminations" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="credit" />
  <element id="ncmi_FathomEventsOperatingExpenseMember" name="FathomEventsOperatingExpenseMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_PaymentsForSwapTermination" name="PaymentsForSwapTermination" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="credit" />
  <element id="ncmi_PercentageOfPartnershipUnitsOutstanding" name="PercentageOfPartnershipUnitsOutstanding" nillable="true" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" />
  <element id="ncmi_FathomEventsAndOtherMember" name="FathomEventsAndOtherMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables" name="NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables" nillable="true" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NonOperatingExpenseMember" name="NonOperatingExpenseMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_LiborMember" name="LiborMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_BaseRateMember" name="BaseRateMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommonUnitsMember" name="CommonUnitsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_TaxYearAxis" name="TaxYearAxis" nillable="true" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" abstract="true" xbrli:periodType="duration" />
  <element id="ncmi_TaxYearDomain" name="TaxYearDomain" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_TaxYearTwoThousandTenMember" name="TaxYearTwoThousandTenMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_TaxYearTwoThousandElevenMember" name="TaxYearTwoThousandElevenMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_PaymentsToAffiliatesForTaxSharingAgreement" name="PaymentsToAffiliatesForTaxSharingAgreement" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" xbrli:balance="credit" />
  <element id="ncmi_DebtInstrumentDateOfFirstRequiredInterestPayment" name="DebtInstrumentDateOfFirstRequiredInterestPayment" nillable="true" type="xbrli:dateItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered" name="CommonMembershipUnitsIssuedNetOfUnitsSurrendered" nillable="true" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_FoundingMemberPaymentElectionMember" name="FoundingMemberPaymentElectionMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_LongTermInvestmentsMember" name="LongTermInvestmentsMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommercialPaperFinancialMember" name="CommercialPaperFinancialMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommercialPaperMunicipalMember" name="CommercialPaperMunicipalMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommonMembershipUnitsRetainedByFoundingMembers" name="CommonMembershipUnitsRetainedByFoundingMembers" nillable="true" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_MaturingOnDecemberThirtyFirstOfTwoThousandAndFourteenMember" name="MaturingOnDecemberThirtyFirstOfTwoThousandAndFourteenMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_MaturingOnAprilTwentySevenOfTwoThousandAndSeventeenMember" name="MaturingOnAprilTwentySevenOfTwoThousandAndSeventeenMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_MembershipUnitsConversionRatio" name="MembershipUnitsConversionRatio" nillable="true" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NumberOfTypesOfShareBasedCompensationAwards" name="NumberOfTypesOfShareBasedCompensationAwards" nillable="true" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CommercialPaperUtilityMember" name="CommercialPaperUtilityMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue" name="NumberOfCustomersContributingToMoreThanTenPercentOfRevenue" nillable="true" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" name="PayableToFoundingMembersUnderTaxSharingAgreementCurrent" nillable="true" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" xbrli:balance="credit" />
  <element id="ncmi_ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock" name="ConcentrationOfCreditRiskAndSignificantCustomersPolicyTextBlock" nillable="true" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfOutstandingGrossReceivables" name="NumberOfCustomersContributingToMoreThanTenPercentOfOutstandingGrossReceivables" nillable="true" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CustomerOneMember" name="CustomerOneMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
  <element id="ncmi_CustomerTwoMember" name="CustomerTwoMember" nillable="true" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" />
</schema>
</XBRL>
