<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://ncm.com/role/AccruedExpenses" xlink:href="ncmi-20191226.xsd#AccruedExpenses" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/AccruedExpensesDetails" xlink:href="ncmi-20191226.xsd#AccruedExpensesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/AccruedExpensesTables" xlink:href="ncmi-20191226.xsd#AccruedExpensesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPolicies" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInDebtIssuanceCostsDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInDebtIssuanceCostsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInEquityDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInEquityDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnBalanceSheetDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnBalanceSheetDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnRetainedEarningsAndApicDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnRetainedEarningsAndApicDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementOfIncomeDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementOfIncomeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementsOfCashFlowsDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementsOfCashFlowsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesNarrativeDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesPolicies" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfReceivablesDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfReceivablesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfUsefulLivesDetails" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfUsefulLivesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesTables" xlink:href="ncmi-20191226.xsd#BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/Borrowings" xlink:href="ncmi-20191226.xsd#Borrowings" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BorrowingsNarrativeDetails" xlink:href="ncmi-20191226.xsd#BorrowingsNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BorrowingsScheduleOfAnnualMaturitiesOnCreditFacilityAndSeniorNotesDetails" xlink:href="ncmi-20191226.xsd#BorrowingsScheduleOfAnnualMaturitiesOnCreditFacilityAndSeniorNotesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BorrowingsScheduleOfOutstandingDebtDetails" xlink:href="ncmi-20191226.xsd#BorrowingsScheduleOfOutstandingDebtDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/BorrowingsTables" xlink:href="ncmi-20191226.xsd#BorrowingsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/CommitmentsAndContingencies" xlink:href="ncmi-20191226.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/CommitmentsAndContingenciesLeaseCostTableDetails" xlink:href="ncmi-20191226.xsd#CommitmentsAndContingenciesLeaseCostTableDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/CommitmentsAndContingenciesNarrativeDetails" xlink:href="ncmi-20191226.xsd#CommitmentsAndContingenciesNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/CommitmentsAndContingenciesScheduleOfMinimumLeasePaymentsUnderNoncancelableOperatingLeasesDetails" xlink:href="ncmi-20191226.xsd#CommitmentsAndContingenciesScheduleOfMinimumLeasePaymentsUnderNoncancelableOperatingLeasesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/CommitmentsAndContingenciesTables" xlink:href="ncmi-20191226.xsd#CommitmentsAndContingenciesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedBalanceSheets" xlink:href="ncmi-20191226.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="ncmi-20191226.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfCashFlowsConsolidatedStatementsOfCashFlowsParenthetical" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfCashFlowsConsolidatedStatementsOfCashFlowsParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfComprehensiveIncomeParenthetical" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfComprehensiveIncomeParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfEquityDeficit" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfEquityDeficit" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfEquityDeficitParenthetical" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfEquityDeficitParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfIncome" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ConsolidatedStatementsOfIncomeParenthetical" xlink:href="ncmi-20191226.xsd#ConsolidatedStatementsOfIncomeParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/DocumentAndEntityInformation" xlink:href="ncmi-20191226.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EarningsPerShare" xlink:href="ncmi-20191226.xsd#EarningsPerShare" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EarningsPerShareNarrativeDetails" xlink:href="ncmi-20191226.xsd#EarningsPerShareNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedDetails" xlink:href="ncmi-20191226.xsd#EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EarningsPerShareTables" xlink:href="ncmi-20191226.xsd#EarningsPerShareTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EmployeeBenefitPlans" xlink:href="ncmi-20191226.xsd#EmployeeBenefitPlans" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EmployeeBenefitPlansNarrativeDetails" xlink:href="ncmi-20191226.xsd#EmployeeBenefitPlansNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/Equity" xlink:href="ncmi-20191226.xsd#Equity" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/EquityNarrativeDetails" xlink:href="ncmi-20191226.xsd#EquityNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurements" xlink:href="ncmi-20191226.xsd#FairValueMeasurements" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsEstimatedFairValuesOfCompanysFinancialInstrumentsDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsEstimatedFairValuesOfCompanysFinancialInstrumentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsNarrativeDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsScheduleOfMarketableSecuritiesDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsScheduleOfMarketableSecuritiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsScheduleOfOtherInvestmentsAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsScheduleOfOtherInvestmentsAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsScheduleOfOtherInvestmentsDetails" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsScheduleOfOtherInvestmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/FairValueMeasurementsTables" xlink:href="ncmi-20191226.xsd#FairValueMeasurementsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxes" xlink:href="ncmi-20191226.xsd#IncomeTaxes" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesNarrativeDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfUnrecognizedTaxBenefitsExcludingInterestAndPenaltiesDetails" xlink:href="ncmi-20191226.xsd#IncomeTaxesScheduleOfReconciliationOfUnrecognizedTaxBenefitsExcludingInterestAndPenaltiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IncomeTaxesTables" xlink:href="ncmi-20191226.xsd#IncomeTaxesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssets" xlink:href="ncmi-20191226.xsd#IntangibleAssets" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssetsNarrativeDetails" xlink:href="ncmi-20191226.xsd#IntangibleAssetsNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssetsSummaryOfEstimatedAggregateAmortizationExpenseDetails" xlink:href="ncmi-20191226.xsd#IntangibleAssetsSummaryOfEstimatedAggregateAmortizationExpenseDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssetsSummaryOfIntangibleAssetsActivityAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#IntangibleAssetsSummaryOfIntangibleAssetsActivityAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssetsSummaryOfIntangibleAssetsActivityDetails" xlink:href="ncmi-20191226.xsd#IntangibleAssetsSummaryOfIntangibleAssetsActivityDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/IntangibleAssetsTables" xlink:href="ncmi-20191226.xsd#IntangibleAssetsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/PropertyAndEquipment" xlink:href="ncmi-20191226.xsd#PropertyAndEquipment" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/PropertyAndEquipmentNarrativeDetails" xlink:href="ncmi-20191226.xsd#PropertyAndEquipmentNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/PropertyAndEquipmentSummaryOfPropertyAndEquipmentDetails" xlink:href="ncmi-20191226.xsd#PropertyAndEquipmentSummaryOfPropertyAndEquipmentDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/PropertyAndEquipmentTables" xlink:href="ncmi-20191226.xsd#PropertyAndEquipmentTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/QuarterlyFinancialData" xlink:href="ncmi-20191226.xsd#QuarterlyFinancialData" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/QuarterlyFinancialDataScheduleOfQuarterlyFinancialDataDetails" xlink:href="ncmi-20191226.xsd#QuarterlyFinancialDataScheduleOfQuarterlyFinancialDataDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/QuarterlyFinancialDataTables" xlink:href="ncmi-20191226.xsd#QuarterlyFinancialDataTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactions" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactions" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsNarrativeDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsScheduleOfAmountsDueToFoundingMembersDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsScheduleOfAmountsDueToFoundingMembersDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsScheduleOfMandatoryDistributionsToMembersDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsScheduleOfMandatoryDistributionsToMembersDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInBalanceSheetsDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInBalanceSheetsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeDetails" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RelatedPartyTransactionsTables" xlink:href="ncmi-20191226.xsd#RelatedPartyTransactionsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RevenueFromContractsWithCustomers" xlink:href="ncmi-20191226.xsd#RevenueFromContractsWithCustomers" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RevenueFromContractsWithCustomersChangesInDeferredRevenueDetails" xlink:href="ncmi-20191226.xsd#RevenueFromContractsWithCustomersChangesInDeferredRevenueDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:href="ncmi-20191226.xsd#RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RevenueFromContractsWithCustomersNarrativeDetails" xlink:href="ncmi-20191226.xsd#RevenueFromContractsWithCustomersNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/RevenueFromContractsWithCustomersTables" xlink:href="ncmi-20191226.xsd#RevenueFromContractsWithCustomersTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensation" xlink:href="ncmi-20191226.xsd#ShareBasedCompensation" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationNarrativeDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationScheduleOfShareBasedCompensationCostsAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationScheduleOfShareBasedCompensationCostsAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationScheduleOfShareBasedCompensationCostsDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationScheduleOfShareBasedCompensationCostsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationSummaryOfOptionAwardActivityDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationSummaryOfOptionAwardActivityDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsAdditionalInformationDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsAdditionalInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetails" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ShareBasedCompensationTables" xlink:href="ncmi-20191226.xsd#ShareBasedCompensationTables" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/SubsequentEvent" xlink:href="ncmi-20191226.xsd#SubsequentEvent" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/SubsequentEventNarrativeDetails" xlink:href="ncmi-20191226.xsd#SubsequentEventNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/TemplateLink" xlink:href="ncmi-20191226.xsd#TemplateLink" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ValuationAndQualifyingAccounts" xlink:href="ncmi-20191226.xsd#ValuationAndQualifyingAccounts" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ValuationAndQualifyingAccountsScheduleOfValuationAndQualifyingAccountsDetails" xlink:href="ncmi-20191226.xsd#ValuationAndQualifyingAccountsScheduleOfValuationAndQualifyingAccountsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://ncm.com/role/ValuationAndQualifyingAccountsTables" xlink:href="ncmi-20191226.xsd#ValuationAndQualifyingAccountsTables" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple" />
  <link:definitionLink xlink:role="http://ncm.com/role/AccruedExpenses" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/AccruedExpensesDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/AccruedExpensesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPolicies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInDebtIssuanceCostsDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesChangesInEquityDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnBalanceSheetDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A879E19E5F2F29966F617EE9E672520" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A879E19E5F2F29966F617EE9E672520" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_36387C492E4537C3379217EE9E67F9F4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A879E19E5F2F29966F617EE9E672520" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_36387C492E4537C3379217EE9E67F9F4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_53DA3C4A3C25586449A417EE9E67E0F1_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_36387C492E4537C3379217EE9E67F9F4" xlink:to="loc_us-gaap_TypeOfAdoptionMember_53DA3C4A3C25586449A417EE9E67E0F1_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_53DA3C4A3C25586449A417EE9E67E0F1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_36387C492E4537C3379217EE9E67F9F4" xlink:to="loc_us-gaap_TypeOfAdoptionMember_53DA3C4A3C25586449A417EE9E67E0F1" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember" xlink:label="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_3C587119852860322B0C17EE9E67674E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_53DA3C4A3C25586449A417EE9E67E0F1" xlink:to="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_3C587119852860322B0C17EE9E67674E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_6D90ABF8E5B0C804157417EE9E672E7D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A879E19E5F2F29966F617EE9E672520" xlink:to="loc_us-gaap_StatementScenarioAxis_6D90ABF8E5B0C804157417EE9E672E7D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_6D90ABF8E5B0C804157417EE9E672E7D" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_6D90ABF8E5B0C804157417EE9E672E7D" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RestatementAdjustmentMember" xlink:label="loc_srt_RestatementAdjustmentMember_F46EBCCAA45C2F0E6CF517EE9E677D33" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A" xlink:to="loc_srt_RestatementAdjustmentMember_F46EBCCAA45C2F0E6CF517EE9E677D33" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScenarioPreviouslyReportedMember" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_CC898785D2D89D364A1817EE9E6708A5" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_AA1CEB82E70D6520518017EE9E67D58A" xlink:to="loc_srt_ScenarioPreviouslyReportedMember_CC898785D2D89D364A1817EE9E6708A5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_1842C2A5525D835DDA0717EE9E673D12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_Assets_06F1E0E45CDA8990E92217EE9E678629" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_A1B9C35C2AA0BC8B050717EE9E6734E9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_Liabilities_9E38CF3441993FC99CC117EE9E6760DB" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock" xlink:label="loc_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_ncmi_AdditionalPaidInCapitalAndAccumulatedDeficitCommonStock_96D88B648B4101B660DE17EE9E675469" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_46971449FF40EE2E5B4717EE9E67A1DF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_BF5BD1F33B60070489F617EE9E67E777" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquity_20D52BE585811947CF1C17EE9E67BA30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_983DA2322C4D3D077C3417EE9E67BB08" xlink:to="loc_us-gaap_DeferredTaxAssetsValuationAllowance_8F5527EE9A6C9F4A410017EE9E67CD2E" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnRetainedEarningsAndApicDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_F423EB5C510FB368F05F0BFDB842B283" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_EF9883B1F49E11C89ACC0BFDB842A22D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_F423EB5C510FB368F05F0BFDB842B283" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_EF9883B1F49E11C89ACC0BFDB842A22D" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_C2503C01AC57773942910BFDB842A432" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_EF9883B1F49E11C89ACC0BFDB842A22D" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_C2503C01AC57773942910BFDB842A432" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_0E6E4A8AF8788769DC560BFDB8421989_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_C2503C01AC57773942910BFDB842A432" xlink:to="loc_us-gaap_TypeOfAdoptionMember_0E6E4A8AF8788769DC560BFDB8421989_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_0E6E4A8AF8788769DC560BFDB8421989" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_C2503C01AC57773942910BFDB842A432" xlink:to="loc_us-gaap_TypeOfAdoptionMember_0E6E4A8AF8788769DC560BFDB8421989" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember" xlink:label="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_A0499AB8780E047503F50BFDB84294CB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_0E6E4A8AF8788769DC560BFDB8421989" xlink:to="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_A0499AB8780E047503F50BFDB84294CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_2FF7E118323F4BCA98E60BFDB8428197" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_EF9883B1F49E11C89ACC0BFDB842A22D" xlink:to="loc_us-gaap_StatementScenarioAxis_2FF7E118323F4BCA98E60BFDB8428197" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_73F05DE54BE6E8340C5D0BFDB84298EB_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_2FF7E118323F4BCA98E60BFDB8428197" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_73F05DE54BE6E8340C5D0BFDB84298EB_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_73F05DE54BE6E8340C5D0BFDB84298EB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_2FF7E118323F4BCA98E60BFDB8428197" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_73F05DE54BE6E8340C5D0BFDB84298EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScenarioPreviouslyReportedMember" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_74382A3D25F47A1F03390BFDB842E393" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_73F05DE54BE6E8340C5D0BFDB84298EB" xlink:to="loc_srt_ScenarioPreviouslyReportedMember_74382A3D25F47A1F03390BFDB842E393" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_EB1D770721CD69CD5A6D0BFDB842D89F" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_EF9883B1F49E11C89ACC0BFDB842A22D" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_EB1D770721CD69CD5A6D0BFDB842D89F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_EB1D770721CD69CD5A6D0BFDB842D89F" xlink:to="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_EB1D770721CD69CD5A6D0BFDB842D89F" xlink:to="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8" xlink:to="loc_us-gaap_RetainedEarningsMember_203A4A960F06B25F3A4B0BFDB842F238" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_DF7EBD7BF83CB204E47B0BFDB84278B8" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_F6E7991B9349C8006B960BFDB842C52A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_EFDFC164D4BDEB463F6D0BFDB842A47B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_F423EB5C510FB368F05F0BFDB842B283" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_EFDFC164D4BDEB463F6D0BFDB842A47B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6075F3A51B265A2C503B0BFDB842D333" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_F423EB5C510FB368F05F0BFDB842B283" xlink:to="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6075F3A51B265A2C503B0BFDB842D333" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_F423EB5C510FB368F05F0BFDB842B283" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAdjustedBalance1_ABDDEA0859FA65DC03880BFDB842AFCB" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementOfIncomeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:to="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_8BCA83A003B3AD08F38B0BFDB833412F" xlink:to="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember" xlink:label="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_63C0AAD6216CCC191FBF0BFDB8337B71" xlink:to="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_8A27D5A380C825AC2CEB0BFDB833AE27" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_26310D7B171A5617C9860BFDB833A593" xlink:to="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_294A6BCDD641DE7303380BFDB833945B" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScenarioPreviouslyReportedMember" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:to="loc_srt_ScenarioPreviouslyReportedMember_58AEE0F2CBC0EC39A6290BFDB833A05A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RestatementAdjustmentMember" xlink:label="loc_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_FC111E30FE24131025560BFDB833F2AC" xlink:to="loc_srt_RestatementAdjustmentMember_51A794C3627AE35551F70BFDB83309DB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccretionExpense" xlink:label="loc_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_AccretionExpense_BAA554D3BF1AC0BB0A3A0BFDB833F361" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_E5BA9C5E06BC5A352CCD0BFDB8333816" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="loc_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_NonoperatingIncomeExpense_2C89DEED243EB1ABAEC50BFDB8337F32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_EBD4C41FBEB0DB1CA6B90BFDB8339FFD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_E628DC88F67E65019F650BFDB833AE15" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_5AACBAA0535C97F889000BFDB833C833" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_NetIncomeLoss_74698A32086571E984080BFDB833E710" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_EarningsPerShareBasic_179F7D3044A9A516CC1C0BFDB833EE8C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_6BA18DD39C4BED9087FD0BFDB833485E" xlink:to="loc_us-gaap_EarningsPerShareDiluted_0F9588CBBFD87C93DF740BFDB833C675" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesEffectOfChangeOnStatementsOfCashFlowsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_3A780002020AA8B87C080BFDB8237262" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_3A780002020AA8B87C080BFDB8237262" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_04D487617883303EB1020BFDB823FB74" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_3A780002020AA8B87C080BFDB8237262" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_04D487617883303EB1020BFDB823FB74" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_B70B7738C2057E6720280BFDB823D807_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_04D487617883303EB1020BFDB823FB74" xlink:to="loc_us-gaap_TypeOfAdoptionMember_B70B7738C2057E6720280BFDB823D807_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_B70B7738C2057E6720280BFDB823D807" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_04D487617883303EB1020BFDB823FB74" xlink:to="loc_us-gaap_TypeOfAdoptionMember_B70B7738C2057E6720280BFDB823D807" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember" xlink:label="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_3C7B9E9103E6A1214E270BFDB823987D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_B70B7738C2057E6720280BFDB823D807" xlink:to="loc_ncmi_ChangeInAccountingPrincipleNotRelatedToANewAccountingStandardsUpdateMember_3C7B9E9103E6A1214E270BFDB823987D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_AE57DDCCFA1E6350E88A0BFDB8235E8C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_3A780002020AA8B87C080BFDB8237262" xlink:to="loc_us-gaap_StatementScenarioAxis_AE57DDCCFA1E6350E88A0BFDB8235E8C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_AE57DDCCFA1E6350E88A0BFDB8235E8C" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_AE57DDCCFA1E6350E88A0BFDB8235E8C" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RestatementAdjustmentMember" xlink:label="loc_srt_RestatementAdjustmentMember_831155E0796BADE44EA20BFDB833FD46" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72" xlink:to="loc_srt_RestatementAdjustmentMember_831155E0796BADE44EA20BFDB833FD46" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScenarioPreviouslyReportedMember" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_ECF2D7EDBB9B1933F1E50BFDB833439A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_A15C0AB995ECB907A66E0BFDB833EF72" xlink:to="loc_srt_ScenarioPreviouslyReportedMember_ECF2D7EDBB9B1933F1E50BFDB833439A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_A079BA6AB1DA3BAF6EF60BFDB833C449" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_A079BA6AB1DA3BAF6EF60BFDB833C449" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_66608BE68EE334AEAD780BFDB8336FAB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccretionExpense" xlink:label="loc_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_AccretionExpense_EC318F8E7DC3FA81210B0BFDB8333114" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_ncmi_NonCashGainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F2474EA5E0E79B295E2B0BFDB833796D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_AD75334C55C7B27B892F0BFDB8338617" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalOther" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_7CB39EFC08FDAE2FBA4D0BFDB833DC12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapital" xlink:label="loc_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A9D9B27A621679CD14CF0BFDB833CA7C" xlink:to="loc_us-gaap_AdditionalPaidInCapital_B1965CA79DBB3E4612770BFDB8337F0F" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccountingPoliciesLineItems" xlink:label="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:type="locator" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccountingPoliciesTable" xlink:label="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_BA528F38F1FA2D9503CD6357C472789B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_BA528F38F1FA2D9503CD6357C472789B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_BA528F38F1FA2D9503CD6357C472789B" xlink:to="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_BA528F38F1FA2D9503CD6357C472789B" xlink:to="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201602Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8" xlink:to="loc_us-gaap_AccountingStandardsUpdate201602Member_9088BDEE027AE4B3CF7C6357C4727E3D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_22690EEA0238D2B454356357C47269F8" xlink:to="loc_us-gaap_AccountingStandardsUpdate201409Member_94907A01F4C8EC75611D6357C47271D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_56DA70B3F7F4E12ADD706357C472F94E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_srt_RangeAxis_56DA70B3F7F4E12ADD706357C472F94E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_56DA70B3F7F4E12ADD706357C472F94E" xlink:to="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_56DA70B3F7F4E12ADD706357C472F94E" xlink:to="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_40A0656B3B8277517D0B6357C472AEA0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1" xlink:to="loc_srt_MinimumMember_40A0656B3B8277517D0B6357C472AEA0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_529BA5D194750496F4D86357C4729614" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_078E6B2D4BEEA857C6A86357C47245B1" xlink:to="loc_srt_MaximumMember_529BA5D194750496F4D86357C4729614" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_FEF4482F84FF17C7BAA46357C472C78A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_dei_LegalEntityAxis_FEF4482F84FF17C7BAA46357C472C78A" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_FEF4482F84FF17C7BAA46357C472C78A" xlink:to="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_FEF4482F84FF17C7BAA46357C472C78A" xlink:to="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_7A15CDE399C5FC0193396357C4720447" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:to="loc_ncmi_NationalCineMediaLLCMember_7A15CDE399C5FC0193396357C4720447" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CinemarkHoldingsIncMember" xlink:label="loc_ncmi_CinemarkHoldingsIncMember_819D5B7A9265D715DE126357C4728A4E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:to="loc_ncmi_CinemarkHoldingsIncMember_819D5B7A9265D715DE126357C4728A4E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegalEntertainmentGroupMember" xlink:label="loc_ncmi_RegalEntertainmentGroupMember_443CD7ED9D458C65BBA36357C47257CB" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:to="loc_ncmi_RegalEntertainmentGroupMember_443CD7ED9D458C65BBA36357C47257CB" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_39F81897B4583E478B1A6357C472DCAB" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_A94341D75CE920F6BE876357C472F301" xlink:to="loc_ncmi_AmericanMultiCinemaIncMember_39F81897B4583E478B1A6357C472DCAB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_763435F13A2A120618806357C472661A" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableMember" xlink:label="loc_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:to="loc_us-gaap_AccountsReceivableMember_117E013A0779E52A236B6357C4720B5E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:label="loc_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_A9C7DFED4D09D39461F96357C47227BC" xlink:to="loc_us-gaap_SalesRevenueNetMember_3A7CEF802269B46951F26357C472B629" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskByTypeAxis" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_ACC196C2A43F1B98B46A6357C472F621" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditConcentrationRiskMember" xlink:label="loc_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:to="loc_us-gaap_CreditConcentrationRiskMember_77AB9F37C599BD97BB696357C4725773" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CustomerConcentrationRiskMember" xlink:label="loc_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_918E21E2D015CC4AECF66357C4727413" xlink:to="loc_us-gaap_CustomerConcentrationRiskMember_6A64FCD1B4E2A8EFA90E6357C472CD4B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_C07ED9BB0CBE8CA4CBC26357C472BDAF" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SoftwareAndDevelopmentCostsMember" xlink:label="loc_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C9E219CECDDBC3B0840E6357C47287B5" xlink:to="loc_ncmi_SoftwareAndDevelopmentCostsMember_0ECB9220A96831BD4F2D6357C48190D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_AccountingPoliciesTable_84394FECEB68665DFE0F6357C4721754" xlink:to="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_6942BE1044126D3155906357C4811272" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RestrictedStockAndRestrictedStockUnitsMember" xlink:label="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6A17A67FD44B8BEFFE2A6357C481BA59" xlink:to="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_A12E284376BAE58ACDF76357C481DE7C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_E41890A91D8F201706BC6357C4811B28" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_OperatingLeaseRightOfUseAsset_3A36AB3B140D8CFF1FBF6357C4811118" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_OperatingLeaseLiabilityCurrent_4ACA3DD2B16E3114BEE26357C48136AD" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AgreementWithFoundingMembersRemainingTerm" xlink:label="loc_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_AgreementWithFoundingMembersRemainingTerm_88546A9299322A58C2876357C481B9AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_94E185AEA02965B025C36357C4819628" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost" xlink:label="loc_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_AdvertisingCostPolicyExpensedAdvertisingCost_B866E542902AC8709E2D6357C4816FD0" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_WeightedAverageTermESAandAffiliate" xlink:label="loc_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_WeightedAverageTermESAandAffiliate_61353E3BF03F939F7DDC6357C481235B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnitsOfPartnershipInterestAmount" xlink:label="loc_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_UnitsOfPartnershipInterestAmount_0314EC53C4A569E59BD56357C481D65F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest" xlink:label="loc_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_LimitedLiabilityCompanyLLCOrLimitedPartnershipLPMembersOrLimitedPartnersOwnershipInterest_8AA4E4538235450E56096357C4813C8E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_MembershipUnitsConversionRatio" xlink:label="loc_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_MembershipUnitsConversionRatio_D7435148C81A20663FCF6357C481F9D7" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables" xlink:label="loc_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_NumberOfAdvertisingAgencyGroupsContributingToMoreThanTenPercentOfOutstandingGrossReceivables_7011D056C41B74EC8F6A6357C4815565" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue" xlink:label="loc_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_NumberOfCustomersContributingToMoreThanTenPercentOfRevenue_DC807D169B59F8221D896357C481A5F8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_F9710BAC3332671910886357C4810F73" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_2D7F9C033FD1CD77DC936357C481EA4A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Depreciation" xlink:label="loc_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_Depreciation_92ACC96D91990E6322616357C481BA12" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CapitalizedImplementationCosts" xlink:label="loc_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_ncmi_CapitalizedImplementationCosts_F5ED4C6DFB1E897360816357CCB9EC54" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsCostIncurredToRenewOrExtend_DC639B93555771A60DCE6357C481E209" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="loc_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:type="locator" />
    <link:definitionArc order="18" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_ResearchAndDevelopmentExpense_5842ACD0686578EC00456357C4810BA9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TangibleAssetImpairmentCharges" xlink:label="loc_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:type="locator" />
    <link:definitionArc order="19" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_TangibleAssetImpairmentCharges_A8A5E35E57D8888077696357C481153B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:type="locator" />
    <link:definitionArc order="20" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_DeferredFinanceCostsNet_BBFC4C462144A7020E826357C4815387" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:type="locator" />
    <link:definitionArc order="21" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_12B108831AFCBE15D9E16357C48102BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:type="locator" />
    <link:definitionArc order="22" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_6193ACC1DA9D7AF6ADC86357C481817F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRentCreditNoncurrent" xlink:label="loc_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:type="locator" />
    <link:definitionArc order="23" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_AccountingPoliciesLineItems_04A79909AC97627A61416357C4815828" xlink:to="loc_us-gaap_DeferredRentCreditNoncurrent_668DC6D0B8C72938C30B6357C481FFA4" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesPolicies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfReceivablesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:label="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:to="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis" xlink:label="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_F0A16EA9E8FA8A5EE951C8AE7D170A40" xlink:to="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ReceivableTypeDomain" xlink:label="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:to="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ReceivableTypeDomain" xlink:label="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_E8C5197E78CFB3C537DAC8AE7D17F593" xlink:to="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TradeAccountsReceivableMember" xlink:label="loc_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:to="loc_us-gaap_TradeAccountsReceivableMember_257B4862FE4C5B50D3D4C8AE7D185C27" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OtherReceivableMember" xlink:label="loc_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ReceivableTypeDomain_4A52F8AD011BB1C2648CC8AE7D1769C5" xlink:to="loc_ncmi_OtherReceivableMember_DE0F9E325F6167E8FE0DC8AE7D187F17" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableGrossCurrent" xlink:label="loc_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:to="loc_us-gaap_AccountsReceivableGrossCurrent_665FC8C79251319F69B4C8AE7D19DD84" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_1DFB75B2C6B076BA354BC8AE7D190E66" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_87A3F3A20466622E1204C8AE7D188411" xlink:to="loc_us-gaap_AccountsReceivableNetCurrent_36E502FD6392971EB0D3C8AE7D198DD2" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesScheduleOfUsefulLivesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_68BB34AD381454812901C8AE7E0634F1" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_C3E47432BC961828D9A9C8AE7E043896" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_68BB34AD381454812901C8AE7E0634F1" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_C3E47432BC961828D9A9C8AE7E043896" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_731A942FBF74968BC94AC8AE7E0477D4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_C3E47432BC961828D9A9C8AE7E043896" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_731A942FBF74968BC94AC8AE7E0477D4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_731A942FBF74968BC94AC8AE7E0477D4" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_731A942FBF74968BC94AC8AE7E0477D4" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquipmentMember" xlink:label="loc_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714" xlink:to="loc_us-gaap_EquipmentMember_FD8CFDAA4E205F78FD5BC8AE7E0421E6" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ComputerHardwareAndSoftwareMember" xlink:label="loc_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714" xlink:to="loc_ncmi_ComputerHardwareAndSoftwareMember_6E782B25CDB158C8D032C8AE7E051FE7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_37C4D431F1EAED306459C8AE7E053B94" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0D0C1BB3C3373443F6C6C8AE7E048714" xlink:to="loc_us-gaap_LeaseholdImprovementsMember_37C4D431F1EAED306459C8AE7E053B94" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_6B4A159C3BE44F754BE0C8AE7E05B4D6" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_C3E47432BC961828D9A9C8AE7E043896" xlink:to="loc_srt_RangeAxis_6B4A159C3BE44F754BE0C8AE7E05B4D6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_6B4A159C3BE44F754BE0C8AE7E05B4D6" xlink:to="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_6B4A159C3BE44F754BE0C8AE7E05B4D6" xlink:to="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_3365725924347025E396C8AE7E06250F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F" xlink:to="loc_srt_MinimumMember_3365725924347025E396C8AE7E06250F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_7CD5CBF37846EFE90A82C8AE7E06C292" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_F6A102526117FE1ADC53C8AE7E05139F" xlink:to="loc_srt_MaximumMember_7CD5CBF37846EFE90A82C8AE7E06C292" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_72E239BF81A356765477C8AE7E065906" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_68BB34AD381454812901C8AE7E0634F1" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_72E239BF81A356765477C8AE7E065906" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_68BB34AD381454812901C8AE7E0634F1" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentEstimatedUsefulLives_17129ECF8D3E5FD9DCEEC8AE7E07EBC8" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BasisOfPresentationAndSummaryOfSignificantAccountingPoliciesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/Borrowings" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/BorrowingsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtCovenantPeriodAxis" xlink:label="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtCovenantPeriodDomain" xlink:label="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:to="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C_default" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtCovenantPeriodDomain" xlink:label="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_ncmi_DebtCovenantPeriodAxis_2A828716D2B64599342D6372BFF435C6" xlink:to="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ChangeOfControlMember" xlink:label="loc_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_DebtCovenantPeriodDomain_DA412EE603C95B5FB8A96372BFF50F9C" xlink:to="loc_ncmi_ChangeOfControlMember_4BEA02B59EF9994470CB6372BFF5E192" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_2AA7BE17938CDFADE33F6372BFF5DD74" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_dei_LegalEntityAxis_2AA7BE17938CDFADE33F6372BFF5DD74" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_8268049023F705C7785A6372BFF58D75_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_2AA7BE17938CDFADE33F6372BFF5DD74" xlink:to="loc_dei_EntityDomain_8268049023F705C7785A6372BFF58D75_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_8268049023F705C7785A6372BFF58D75" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_2AA7BE17938CDFADE33F6372BFF5DD74" xlink:to="loc_dei_EntityDomain_8268049023F705C7785A6372BFF58D75" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_63A56F47C95E7B7BBBC06372BFF64EDE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_8268049023F705C7785A6372BFF58D75" xlink:to="loc_ncmi_NationalCineMediaLLCMember_63A56F47C95E7B7BBBC06372BFF64EDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:to="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_0802B4F39EB09A5514CC6372BFF6B4C5" xlink:to="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_3644D2DC8227C6BBC5156372BFF6F62C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_1E18A9D127FEE84D2CEF63752D3BDFCC" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_EB00A2C7C854D00653F46372BFF6FE18" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_1E18A9D127FEE84D2CEF63752D3BDFCC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_71311CB3B49638F851346372BFF7F7E5" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_71311CB3B49638F851346372BFF7F7E5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_71311CB3B49638F851346372BFF7F7E5" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_71311CB3B49638F851346372BFF7F7E5" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermLoanMember" xlink:label="loc_ncmi_TermLoanMember_AA78CD7D47661CA953CD6372BFF73899" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203" xlink:to="loc_ncmi_TermLoanMember_AA78CD7D47661CA953CD6372BFF73899" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredCreditFacilityMember" xlink:label="loc_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_747A243817737BF4F0B66372BFF70203" xlink:to="loc_ncmi_SeniorSecuredCreditFacilityMember_CDACD490527AD5CB79086372BFF8914F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:to="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ShortTermDebtTypeAxis_E36A05F57BE085F188C96372BFF8D429" xlink:to="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LetterOfCreditMember" xlink:label="loc_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShortTermDebtTypeDomain_738949CB08B5AF1C7E026372BFF8DF43" xlink:to="loc_us-gaap_LetterOfCreditMember_F942ED229CADE2E380626372BFF8C1E3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:to="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_VariableRateAxis_CA60C9C721DD52886B446372BFF857D6" xlink:to="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_0FEAE2E6E7907F29F8676372BFF951E3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BaseRateMember" xlink:label="loc_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_E35CCB1D165CA1B82A936372BFF84CE5" xlink:to="loc_us-gaap_BaseRateMember_6C674101B932075F67576372BFF90F5C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_ACFE9E383C70CDE370936372BFF998B4" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_srt_RangeAxis_ACFE9E383C70CDE370936372BFF998B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_ACFE9E383C70CDE370936372BFF998B4" xlink:to="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_ACFE9E383C70CDE370936372BFF998B4" xlink:to="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_434F86DA32728943B7066372BFFAC7DC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8" xlink:to="loc_srt_MaximumMember_434F86DA32728943B7066372BFFAC7DC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_F53BF7B0E142508E87CD6372BFFA2050" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_BB718CC96C8A46FC93106372BFFAB0D8" xlink:to="loc_srt_MinimumMember_F53BF7B0E142508E87CD6372BFFA2050" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_7CFF3E7289EDD7DD93966372BFFA4467" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredCreditFacilityMember" xlink:label="loc_ncmi_SeniorSecuredCreditFacilityMember_719AD1EE23A6992538496372BFFBC400" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="loc_ncmi_SeniorSecuredCreditFacilityMember_719AD1EE23A6992538496372BFFBC400" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorNotesDueTwoZeroTwoTwoMember" xlink:label="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_83ADFC79D946A929727B6372BFFBD13D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_83ADFC79D946A929727B6372BFFBD13D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_6D0BC8230FB88A5448C16372BFFB26DC" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_6D0BC8230FB88A5448C16372BFFB26DC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain" xlink:label="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_E4CABB923C1B1B01DACE6373D96A9877" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_6F4BCB0728A9440D668B637622AB6063" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DDE1AB4E75D0343477DD6372BFFB2D7C" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_6F4BCB0728A9440D668B637622AB6063" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodAxis" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_C7E4BCF9D11FB374557A6372BFF482C0" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodDomain" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodDomain" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodAxis_4853024298D66A6D4C976372BFFBA5B2" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentRedemptionPeriodSixMember" xlink:label="loc_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:to="loc_ncmi_DebtInstrumentRedemptionPeriodSixMember_E22E25E6F258C69C0D3C6372BFFC6266" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodTwoMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodTwoMember_9FC6AD3BF566F240F0CD6372BFFCBAF0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodThreeMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodThreeMember_CBEE3FCFF7BAB90AF2936372BFFC3128" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPeriodOneMember" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPeriodDomain_BA677AAD7573CD8350486372BFFC4507" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPeriodOneMember_2312F4A8E6F1EC284BB46372BFFD79E7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9E7EB855E40707AF65AA6372BFFD7728" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_53F479164BD9CADA40C76372BFFD946E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentMaturityDate_38BD11B02363376C64086372BFFD6B8B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2A452524422023DB05CA6372BFFDCB3C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_LineOfCreditFacilityCommitmentFeePercentage_D8DAE115A80FF5A701C06372BFFEBC20" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C0A7389762B0740A71EE6372BFFE293B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_3D27D5D7CE363A85201E6372BFFE6D66" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtWeightedAverageInterestRate" xlink:label="loc_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtWeightedAverageInterestRate_A7D05A7F59A839F828A96372BFFE49C8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredLeverageRatio" xlink:label="loc_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_SeniorSecuredLeverageRatio_7D4E6F647398F1AB3AF76372BFFE9BA6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentFaceAmount_EA701826DEF49B184E276372BFFE465B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_465D2D49334DBF3F351B6372BFFF0007" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_F89EA422C0DCCD5677036372BFFF4A6D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RedemptionPremium" xlink:label="loc_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_RedemptionPremium_DE8723EE57DF4B3EE8326372BFFFE92F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFrequencyOfPeriodicPayment" xlink:label="loc_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_7E0227414C49A3AF70336372BFFF4C99" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionPricePercentage" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_02F6AC5782E3919767C46372BFFF44FD" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RedemptionAggregateNotes2028" xlink:label="loc_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_RedemptionAggregateNotes2028_20C791E93FEC58827E6C637AC8BC58D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRedemptionDescription" xlink:label="loc_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentRedemptionDescription_E162CBA87355DE0CA1226372C0009812" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentIssuedPercentageOfFaceValue" xlink:label="loc_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:type="locator" />
    <link:definitionArc order="18" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_DebtInstrumentIssuedPercentageOfFaceValue_A28218B2D9B02152F5786372C0004722" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentRepurchaseAmount" xlink:label="loc_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:type="locator" />
    <link:definitionArc order="19" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DebtInstrumentRepurchaseAmount_765A4D69B01E2D709C606372C00056C9" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentAmortizationRate" xlink:label="loc_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:type="locator" />
    <link:definitionArc order="20" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_DebtInstrumentAmortizationRate_7BF22BD7F1951AB977796372C0000B97" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RepaymentsOfSeniorDebt" xlink:label="loc_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:type="locator" />
    <link:definitionArc order="21" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_RepaymentsOfSeniorDebt_0DA97B15017B0B1340226372C0001B42" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentCovenantNetTotalLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:type="locator" />
    <link:definitionArc order="22" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_DebtInstrumentCovenantNetTotalLeverageRatio_4993880C2DCB4A244AC96372C000AD9D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:type="locator" />
    <link:definitionArc order="23" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_DebtInstrumentDividendRestrictionNetSeniorSecuredLeverageRatio_5C501543D3C430A6773F6372C00116DA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DebtInstrumentNetTotalLeverageRatio" xlink:label="loc_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:type="locator" />
    <link:definitionArc order="24" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_DebtInstrumentNetTotalLeverageRatio_3F6BC008595A2278A4EB6372C0018B35" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsGross" xlink:label="loc_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:type="locator" />
    <link:definitionArc order="25" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_us-gaap_DeferredFinanceCostsGross_BBB9CBF678AA7EBC0BDE6372C001E1DB" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts" xlink:label="loc_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:type="locator" />
    <link:definitionArc order="26" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_NonoperatingGainLossRelatedToDebtIssuanceCosts_2DEB1F8FE99C962259F66372C001B8EC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AggregateRemainingofPrincipalNotes2028" xlink:label="loc_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:type="locator" />
    <link:definitionArc order="27" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_9891E1A3A0284353D7436372BFFD78E7" xlink:to="loc_ncmi_AggregateRemainingofPrincipalNotes2028_32063129B375CA803CCB637C6C1C6209" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BorrowingsScheduleOfAnnualMaturitiesOnCreditFacilityAndSeniorNotesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_417CF2BA8A54AA79034CC8AE7E778CC2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_DebtInstrumentTable_417CF2BA8A54AA79034CC8AE7E778CC2" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_83CDED594F93595CD573C8AE7E778EEA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_417CF2BA8A54AA79034CC8AE7E778CC2" xlink:to="loc_dei_LegalEntityAxis_83CDED594F93595CD573C8AE7E778EEA" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_A40F7C7C549B610209A7C8AE7E781040_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_83CDED594F93595CD573C8AE7E778EEA" xlink:to="loc_dei_EntityDomain_A40F7C7C549B610209A7C8AE7E781040_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_A40F7C7C549B610209A7C8AE7E781040" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_83CDED594F93595CD573C8AE7E778EEA" xlink:to="loc_dei_EntityDomain_A40F7C7C549B610209A7C8AE7E781040" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_C1175DE0163B151556A0C8AE7E78A5EB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_A40F7C7C549B610209A7C8AE7E781040" xlink:to="loc_ncmi_NationalCineMediaLLCMember_C1175DE0163B151556A0C8AE7E78A5EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_782F2520E0123B767E2BC8AE7E7928E9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_781FBEFA0274AEDD63CBC8AE7E79A1F5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_9F4CBE833497CDEA0FEFC8AE7E79F501" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_E19B9ECF587C4E619FACC8AE7E796A53" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_82AC48FEC3B1FDB351FEC8AE7E79A955" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_CF7BF2FDF0E6F19B57C9C8AE7E7A45A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_809744ECBC64D7C1E9B7C8AE7E787C27" xlink:to="loc_us-gaap_LongTermDebt_EDDF89A8A97851913D7CC8AE7E7A5E4D" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BorrowingsScheduleOfOutstandingDebtDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_CE3AA4FE672EDCB6A53E6368B4BDC6DF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:to="loc_dei_LegalEntityAxis_CE3AA4FE672EDCB6A53E6368B4BDC6DF" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_1F3C133A46E56B1CC7686368B4BDDC3C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_CE3AA4FE672EDCB6A53E6368B4BDC6DF" xlink:to="loc_dei_EntityDomain_1F3C133A46E56B1CC7686368B4BDDC3C_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_1F3C133A46E56B1CC7686368B4BDDC3C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_CE3AA4FE672EDCB6A53E6368B4BDC6DF" xlink:to="loc_dei_EntityDomain_1F3C133A46E56B1CC7686368B4BDDC3C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_219FA969B07C5EF7AE936368B4BD4720" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_1F3C133A46E56B1CC7686368B4BDDC3C" xlink:to="loc_ncmi_NationalCineMediaLLCMember_219FA969B07C5EF7AE936368B4BD4720" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_7E1757086AEBBD1E710E6368B4BDEE4A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:to="loc_us-gaap_DebtInstrumentAxis_7E1757086AEBBD1E710E6368B4BDEE4A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_7E1757086AEBBD1E710E6368B4BDEE4A" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_7E1757086AEBBD1E710E6368B4BDEE4A" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorNotesDueTwoZeroTwoTwoMember" xlink:label="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_A6E09ED88E089AE528896368B4BD1727" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02" xlink:to="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_A6E09ED88E089AE528896368B4BD1727" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_7853F7A568DB15533AAD6368B4BD8A34" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_7853F7A568DB15533AAD6368B4BD8A34" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain" xlink:label="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_C998DD5F7FBE1F3394FD6371B54F4F4F" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ED8D4FD19CD9E91A8D1A6368B4BDBB02" xlink:to="loc_ncmi_SeniorSecuredNotesDueTwoZeroTwoEightMemberDomain_C998DD5F7FBE1F3394FD6371B54F4F4F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_EE41778680D667C1120F6368B4BDE282" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_EE41778680D667C1120F6368B4BDE282" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_41B23FEDA88C4387455F6368B4BD91F5_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_EE41778680D667C1120F6368B4BDE282" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_41B23FEDA88C4387455F6368B4BD91F5_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_41B23FEDA88C4387455F6368B4BD91F5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_EE41778680D667C1120F6368B4BDE282" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_41B23FEDA88C4387455F6368B4BD91F5" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermLoanMember" xlink:label="loc_ncmi_TermLoanMember_6FDE582B525A61B2E6A26368B4BDB329" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_41B23FEDA88C4387455F6368B4BD91F5" xlink:to="loc_ncmi_TermLoanMember_6FDE582B525A61B2E6A26368B4BDB329" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_DD1FB6BA1DF09216A0406368B4BDFD18" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_51666DCE363551C1C1126368B4BDD87A" xlink:to="loc_us-gaap_CreditFacilityAxis_DD1FB6BA1DF09216A0406368B4BDFD18" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_7B3DBD4F6132BB1840BC6368B4BD8ACF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_DD1FB6BA1DF09216A0406368B4BDFD18" xlink:to="loc_us-gaap_CreditFacilityDomain_7B3DBD4F6132BB1840BC6368B4BD8ACF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_7B3DBD4F6132BB1840BC6368B4BD8ACF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_DD1FB6BA1DF09216A0406368B4BDFD18" xlink:to="loc_us-gaap_CreditFacilityDomain_7B3DBD4F6132BB1840BC6368B4BD8ACF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_338F6414B100687487926368B4BD5C09" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_7B3DBD4F6132BB1840BC6368B4BD8ACF" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_338F6414B100687487926368B4BD5C09" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_F9CE65DA2D73EFF6E9E66368B4BDEE9A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_DeferredFinanceCostsNet_F58B93F27066F324955B6368B4BD11A9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_LongTermDebt_4F2822E63BC2B34B4F6C6368B4BDEF07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtCurrent" xlink:label="loc_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_LongTermDebtCurrent_D1D8D74C3E81E5FA4A2F6368B4BDC1A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_LongTermDebtNoncurrent_9326BFCD4CC6B8E156076368B4BDB26F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="loc_us-gaap_DebtInstrumentMaturityDate_0122E4BDF0DC1F82381B6368B4BDCFF5" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_DebtInstrumentMaturityDate_0122E4BDF0DC1F82381B6368B4BDCFF5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E48169351368B6E2ABBC6368B4BD226D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorSecuredNotesDue2028" xlink:label="loc_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03D60C3F2DDCC7F18C4D6368B4BD91C9" xlink:to="loc_ncmi_SeniorSecuredNotesDue2028_8E9BA8487289B5FC2A1A6368B51A2C04" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/BorrowingsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_94D3588501F3A4F74768C8AE7C6B4140" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_63C4C3EF201725AD8FC1C8AE7C69F938" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_94D3588501F3A4F74768C8AE7C6B4140" xlink:to="loc_us-gaap_StatementTable_63C4C3EF201725AD8FC1C8AE7C69F938" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_C9143BC5A71816340F2AC8AE7C6A5126" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_63C4C3EF201725AD8FC1C8AE7C69F938" xlink:to="loc_dei_LegalEntityAxis_C9143BC5A71816340F2AC8AE7C6A5126" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_408660B9C91624632FF6C8AE7C6AEB3D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_C9143BC5A71816340F2AC8AE7C6A5126" xlink:to="loc_dei_EntityDomain_408660B9C91624632FF6C8AE7C6AEB3D_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_408660B9C91624632FF6C8AE7C6AEB3D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_C9143BC5A71816340F2AC8AE7C6A5126" xlink:to="loc_dei_EntityDomain_408660B9C91624632FF6C8AE7C6AEB3D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_3E2C211814A79DDC7C2FC8AE7C6A182D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_408660B9C91624632FF6C8AE7C6AEB3D" xlink:to="loc_ncmi_NationalCineMediaLLCMember_3E2C211814A79DDC7C2FC8AE7C6A182D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_94D3588501F3A4F74768C8AE7C6B4140" xlink:to="loc_us-gaap_ScheduleOfDebtTableTextBlock_0A633C1177DE726F7A15C8AE7C6BC64B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_94D3588501F3A4F74768C8AE7C6B4140" xlink:to="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_F142BEDE576C1E94E00CC8AE7C6BE4AA" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/CommitmentsAndContingencies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/CommitmentsAndContingenciesLeaseCostTableDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/CommitmentsAndContingenciesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherCommitmentsLineItems" xlink:label="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherCommitmentsTable" xlink:label="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_9537D6666831095FF97B16A6262C4B63" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:to="loc_srt_RangeAxis_9537D6666831095FF97B16A6262C4B63" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_9537D6666831095FF97B16A6262C4B63" xlink:to="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_9537D6666831095FF97B16A6262C4B63" xlink:to="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeasingArrangementMember" xlink:label="loc_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C" xlink:to="loc_us-gaap_LeasingArrangementMember_F122762FED085F8FFD3216A6262CC5AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_1C28C91A9C0CB67BC5CE16A6262CD9F3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C" xlink:to="loc_srt_MinimumMember_1C28C91A9C0CB67BC5CE16A6262CD9F3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_61DABDF4F48C84FC928616A6262CE9C4" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_F8B5D644060C14B3C73F16A6262C7D6C" xlink:to="loc_srt_MaximumMember_61DABDF4F48C84FC928616A6262CE9C4" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_E238029AFF21EAF18A3916A6262CBD15" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:to="loc_dei_LegalEntityAxis_E238029AFF21EAF18A3916A6262CBD15" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_1DA7399AEF77A5CF31F116A6262CAD12_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_E238029AFF21EAF18A3916A6262CBD15" xlink:to="loc_dei_EntityDomain_1DA7399AEF77A5CF31F116A6262CAD12_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_1DA7399AEF77A5CF31F116A6262CAD12" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_E238029AFF21EAF18A3916A6262CBD15" xlink:to="loc_dei_EntityDomain_1DA7399AEF77A5CF31F116A6262CAD12" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_20FEE67CF29A36BAE81D16A6262C677B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_1DA7399AEF77A5CF31F116A6262CAD12" xlink:to="loc_ncmi_NationalCineMediaLLCMember_20FEE67CF29A36BAE81D16A6262C677B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_C2FF1636E81309837A6316A6263B60E3" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_OtherCommitmentsTable_948E323922857115114616A6262C13C8" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_C2FF1636E81309837A6316A6263B60E3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_245DBBF687AD3922B17816A6263B5E1A_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_C2FF1636E81309837A6316A6263B60E3" xlink:to="loc_us-gaap_RelatedPartyDomain_245DBBF687AD3922B17816A6263B5E1A_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_245DBBF687AD3922B17816A6263B5E1A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_C2FF1636E81309837A6316A6263B60E3" xlink:to="loc_us-gaap_RelatedPartyDomain_245DBBF687AD3922B17816A6263B5E1A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_7545AD941CFADDF9305416A6263BC82B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_245DBBF687AD3922B17816A6263B5E1A" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_7545AD941CFADDF9305416A6263BC82B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_7C2A0D4DC2B244A1556A16A6263B21E4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_35BD89AB375E652CA52916A6263BBFC9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OperatingLeaseRightOfUseAsset_35BD89AB375E652CA52916A6263BBFC9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OperatingLeaseLiabilityCurrent_940869F8FE23F15C721616A6263BD46C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OperatingLeaseLiability_2CB79C3BA2615A5F9ACF16A6263B5F55" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_0E5454B5E159EC8CD38816A6263B8B6D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="loc_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_LeaseAndRentalExpense_0C471D3837CA214C93D316A6263B6636" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GainLossOnTerminationOfLease" xlink:label="loc_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_GainLossOnTerminationOfLease_18A465CA65393A54926F16A6263B8E67" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RevenueGuaranteePeriod" xlink:label="loc_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_RevenueGuaranteePeriod_955B3736C3D6D28B97F616A6263B275C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GuaranteeObligationsMaximumExposure" xlink:label="loc_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_GuaranteeObligationsMaximumExposure_8FEEDB13DF7AB705AF9D16A6263B71CD" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GuaranteeObligationsAmountPaid" xlink:label="loc_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_GuaranteeObligationsAmountPaid_72D5423B1A6661781E4316A6263B45F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GuaranteeObligationsCurrentCarryingValue" xlink:label="loc_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_us-gaap_GuaranteeObligationsCurrentCarryingValue_A7E6F8A43552DBD2761416A6263BCFAA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmountIncreaseInPaymentPerTheaterPatron" xlink:label="loc_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_AmountIncreaseInPaymentPerTheaterPatron_CEF9E1B31C87B81E412416A6263B154C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PlatinumSpotRevenuePercentage" xlink:label="loc_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_PlatinumSpotRevenuePercentage_03D1ED07BD26EFBEEE5816A6263BBD7B" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron" xlink:label="loc_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_PercentageOfIncreaseInPaymentPerTheaterPatron_0FB71AD4BF337CDAA1AC16A6263B6531" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron" xlink:label="loc_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_PeriodOfIncreaseInPaymentOnTheaterPatron_FE32716F578CA4006CDE16A6263B5A7E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" xlink:label="loc_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment_B150BDB8E59FB600142B16A6263BB4F8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfTheaterAccessFeePaid" xlink:label="loc_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OtherCommitmentsLineItems_47B2BDC48F9DD74884B516A6263B17ED" xlink:to="loc_ncmi_PercentageOfTheaterAccessFeePaid_8540FED5B0B7C113EAA316A6263B36B0" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/CommitmentsAndContingenciesScheduleOfMinimumLeasePaymentsUnderNoncancelableOperatingLeasesDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/CommitmentsAndContingenciesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedBalanceSheets" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_ABD94484E06B7E8CBB8317F0A38D553C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_StatementTable_ABD94484E06B7E8CBB8317F0A38D553C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1D2CEE1050DC19C6979417F0A38D09FC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_ABD94484E06B7E8CBB8317F0A38D553C" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1D2CEE1050DC19C6979417F0A38D09FC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_5C3A2C713C724E5CD14417F0A38D0B5F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1D2CEE1050DC19C6979417F0A38D09FC" xlink:to="loc_us-gaap_RelatedPartyDomain_5C3A2C713C724E5CD14417F0A38D0B5F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_5C3A2C713C724E5CD14417F0A38D0B5F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1D2CEE1050DC19C6979417F0A38D09FC" xlink:to="loc_us-gaap_RelatedPartyDomain_5C3A2C713C724E5CD14417F0A38D0B5F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_71706FA1E76F32C01AF217F0A38D011A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_5C3A2C713C724E5CD14417F0A38D0B5F" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_71706FA1E76F32C01AF217F0A38D011A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_FDA25B06E58AA7EDEAD617F0A38DEF0C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetCurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_NotesAndLoansReceivableNetCurrent_2E1D96AAB70829DD111B17F0A38DEE8C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_4E6917853B5A56E8A80D17F0A38DF410" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_39BC75B0592394B0C1BF17F0A38D80D2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_C2D01602B1103338CC5617F0A38DAD1D" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_DeferredTaxAssetsValuationAllowance_C2D01602B1103338CC5617F0A38DAD1D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_7046CA240E362628AC8917F0A38DB6D7" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_2009234A6C6C26BB2F3517F0A38D338E" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_2009234A6C6C26BB2F3517F0A38D338E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredFinanceCostsNoncurrentNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_DeferredFinanceCostsNoncurrentNet_FD8C86362BB7BA87136817F0A38D6FE5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_C69E6CF68D80F550B56117F0A391A509" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_PreferredStockParOrStatedValuePerShare_C69E6CF68D80F550B56117F0A391A509" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_16CA65E17A2155F8FF8517F0A395491A" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_PreferredStockSharesAuthorized_16CA65E17A2155F8FF8517F0A395491A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaap_PreferredStockSharesIssued_EBF565248F31E0A6EAD817F0A395608A" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_PreferredStockSharesIssued_EBF565248F31E0A6EAD817F0A395608A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="loc_us-gaap_PreferredStockSharesOutstanding_E402DC93EE427B1A2A7017F0A3952861" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_PreferredStockSharesOutstanding_E402DC93EE427B1A2A7017F0A3952861" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_EE097132BCF72E4C6F1C17F0A39598F9" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_EE097132BCF72E4C6F1C17F0A39598F9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_281C4165504779E98E5317F0A39566CB" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_281C4165504779E98E5317F0A39566CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_2D6E72B8FB405FFEC41217F0A395A55B" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_CommonStockSharesIssued_2D6E72B8FB405FFEC41217F0A395A55B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_E0C0EC3C513E8A1F320B17F0A395DEA4" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_99E9800714D4D8C7194B17F0A38D728D" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_E0C0EC3C513E8A1F320B17F0A395DEA4" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfCashFlowsConsolidatedStatementsOfCashFlowsParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_A4F8431BDC373A83EB83C8AE7E83E2B6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_AB68FFC3FEA3A575CCABC8AE7E823263" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_A4F8431BDC373A83EB83C8AE7E83E2B6" xlink:to="loc_us-gaap_StatementTable_AB68FFC3FEA3A575CCABC8AE7E823263" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A39F604A651F4B50E54AC8AE7E82259D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_AB68FFC3FEA3A575CCABC8AE7E823263" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A39F604A651F4B50E54AC8AE7E82259D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_A7934C11A0DF4B8484C4C8AE7E822B07_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A39F604A651F4B50E54AC8AE7E82259D" xlink:to="loc_us-gaap_RelatedPartyDomain_A7934C11A0DF4B8484C4C8AE7E822B07_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_A7934C11A0DF4B8484C4C8AE7E822B07" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A39F604A651F4B50E54AC8AE7E82259D" xlink:to="loc_us-gaap_RelatedPartyDomain_A7934C11A0DF4B8484C4C8AE7E822B07" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_D3A6E017EE0552FD10DFC8AE7E82B268" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_A7934C11A0DF4B8484C4C8AE7E822B07" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_D3A6E017EE0552FD10DFC8AE7E82B268" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties" xlink:label="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_A4F8431BDC373A83EB83C8AE7E83E2B6" xlink:to="loc_us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties_BD52F0E11E202359E810C8AE7E83EA8D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" xlink:label="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_807A786FD65D4BD53773C8AE7E843B00" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_A4F8431BDC373A83EB83C8AE7E83E2B6" xlink:to="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_807A786FD65D4BD53773C8AE7E843B00" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers" xlink:label="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_A4F8431BDC373A83EB83C8AE7E83E2B6" xlink:to="loc_ncmi_AccruedIntegrationAndOtherEncumberedTheaterPaymentsDueFromFoundingMembers_F8454AEDA520E5873B3FC8AE7E847344" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfComprehensiveIncomeParenthetical" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfEquityDeficit" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_345CA545F93FFF4FA57C20847D976060" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StatementTable_345CA545F93FFF4FA57C20847D976060" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_345CA545F93FFF4FA57C20847D976060" xlink:to="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:to="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_0FDCC8F93F86D6AC8BA420847D98AA24" xlink:to="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_D3A680CE4A462557802B20847D9835FA" xlink:to="loc_us-gaap_CommonStockMember_DF158F111017D3CF5EDB20847D987DD3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_345CA545F93FFF4FA57C20847D976060" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:to="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_EC37158034A02037006020847D98656C" xlink:to="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:to="loc_us-gaap_CommonStockMember_B227862C613C3326907F20847D991BE4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_712D07E73AB1FEB896C920847D997521" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:to="loc_us-gaap_RetainedEarningsMember_EF15B6CB874058E7F54820847D99F5AE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncontrollingInterestMember" xlink:label="loc_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_06E3EE672B4D9E6D4E6720847D993867" xlink:to="loc_us-gaap_NoncontrollingInterestMember_C7E2013C31FDD080F20F20847D9A772E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_C22E79796AB69F4C9A1F20847D9A8858" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_54AB60FD6F8BF7CFFBBF20847D9AF245" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_D7B116C8B44D82E1A3FC20847D9A36A9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders" xlink:label="loc_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_MinorityInterestDecreaseFromDistributionsToNoncontrollingInterestHolders_864E0AE3025AB531892020847D9B075F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance" xlink:label="loc_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_NoncontrollingInterestIncreaseFromSubsidiaryEquityIssuance_163E88F8F76E94E3518020847D9BD016" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalOther" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_981C20F5E983E96ACDEB20847D9BE405" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated" xlink:label="loc_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_ncmi_StockIssuedDuringPeriodValueNewIssuesConsolidated_264156FE7AA54308E6AD20847FB9D662" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_9790E8FD88948114429120847D9BDBED" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC" xlink:label="loc_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_ncmi_StockIssuedDuingPeriodValueNewIssuesAPIC_0664A3F2C09B971C6A5B20847D9B2325" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet" xlink:label="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiarynet_E6130ED49576156C6F0B20847D9B9E6F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_EA231A5B5240E9FBFAFF20847D9C2597" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary" xlink:label="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_ncmi_AdjustmentsToAdditionalPaidInCapitalParentInvestmentInSubsidiary_F84E0F599ABBDE454BCE20847D9C5AAA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_28DB1FFD447C4B4AC43320847D9C16BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E2AA5640A9D831EB382B20847D9CB6B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation_539554C15A5FE1C3BA7E20847D9C9393" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_847D8EDB541D54DA8CE220847D9C2B58" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_9A726619C543A0D78C3020847D9AAAA8" xlink:to="loc_us-gaap_DividendsCommonStockCash_A4B401393DEC2844E97820847D9DD222" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfEquityDeficitParenthetical" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfIncome" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_9B4E2BC86C4246E994BF11FA071E055F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_83A0071FDDFC2DFA128F11FA071D85CE" xlink:to="loc_srt_ProductOrServiceAxis_9B4E2BC86C4246E994BF11FA071E055F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_0DC476871F53D966BF1211FA071FA8F5_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_9B4E2BC86C4246E994BF11FA071E055F" xlink:to="loc_srt_ProductsAndServicesDomain_0DC476871F53D966BF1211FA071FA8F5_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_0DC476871F53D966BF1211FA071FA8F5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_9B4E2BC86C4246E994BF11FA071E055F" xlink:to="loc_srt_ProductsAndServicesDomain_0DC476871F53D966BF1211FA071FA8F5" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdvertisingOperatingCostsMember" xlink:label="loc_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_0DC476871F53D966BF1211FA071FA8F5" xlink:to="loc_ncmi_AdvertisingOperatingCostsMember_C01AB31A7B42720EF99C11FA071FD9A7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D67764FA24312AD6405211FA0720CB34" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_CostOfGoodsAndServicesSold_49B7DBA1181217997EE111FA07207778" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkCosts" xlink:label="loc_ncmi_NetworkCosts_7BF113BDC448AB9E2E6D11FA07219AD8" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_ncmi_NetworkCosts_7BF113BDC448AB9E2E6D11FA07219AD8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TheaterAccessFees" xlink:label="loc_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_ncmi_TheaterAccessFees_43280454ED3101F673E711FA07215901" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_AA2C6FCD9C3662418DCF11FA07223C4C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_SellingAndMarketingExpense_AA2C6FCD9C3662418DCF11FA07223C4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_B0CC0582727AE148FB8411FA0722C6C9" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpense_B0CC0582727AE148FB8411FA0722C6C9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_DepreciationAndAmortization_050E5AE4DB357A9F5A7F11FA0722812C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_4EA85197A7BA1A0DBA2111FA07225A4B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfLeasedAsset" xlink:label="loc_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_AmortizationOfLeasedAsset_86D7C27C388DAEC01A3111FA072396F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_CostsAndExpenses_28434C5742745657548811FA0723132D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_46D973CE5C47CB636B0011FA0723ED73" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_83B5C467D241B5497E5D11FA072042A3" xlink:to="loc_us-gaap_OperatingIncomeLoss_46D973CE5C47CB636B0011FA0723ED73" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpenseAbstract" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:label="loc_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_us-gaap_InterestExpenseDebt_F68721E152AAA630987D11FA0724095C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestAndOtherIncome" xlink:label="loc_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_us-gaap_InterestAndOtherIncome_CDBC5E8615570119BB2211FA0724F748" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_7C443034FF150A3C45C111FA0725200C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_5697EB0250F15F28F7A311FA0725F6BE" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_5697EB0250F15F28F7A311FA0725F6BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_us-gaap_OtherNonoperatingIncomeExpense_C05E259AF593691D8A8811FA0725E958" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="loc_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_50152AAC9A455698A43311FA0724DC79" xlink:to="loc_us-gaap_NonoperatingIncomeExpense_484C7F8F8686146F0BB111FA0725A799" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_56184CD35D3642858CAD11FA07263F87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_F7F73576DA749A92A35611FA07260A9F" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_F7F73576DA749A92A35611FA07260A9F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest_3DBB00BF324404471A8911FA0726BBBC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_40897C22E9F880B0C91411FA07265771" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_NetIncomeLoss_727E6F0AC1E9398BE2DA11FA0727808F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_CB0D5596D032939DADD511FA0727E662" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_ComprehensiveIncomeNetOfTax_CB0D5596D032939DADD511FA0727E662" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_0A62230D51D1A3B0DC0B11FA07281077" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:to="loc_us-gaap_EarningsPerShareBasic_0A62230D51D1A3B0DC0B11FA07281077" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_6486604ACDBA85EA030011FA0728FDBD" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2C556E213B36BA0E12CA11FA0727694E" xlink:to="loc_us-gaap_EarningsPerShareDiluted_6486604ACDBA85EA030011FA0728FDBD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_FF5AF38888B1EA55691311FA07285D0C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_FF5AF38888B1EA55691311FA07285D0C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_374115AA5B2C271AD95911FA0728D1A3" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_BE10CDF195D7AEC551B611FA07291B6A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_F22D11D3F615B5DEB30611FA071F530F" xlink:to="loc_us-gaap_CommonStockDividendsPerShareDeclared_085432FC78AF3504E58A11FA07298CCF" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ConsolidatedStatementsOfIncomeParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_0A1E222253818D985BD2C8AE7E97E1FC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_55C18EABB973DDC4BF39C8AE7E9512A1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_0A1E222253818D985BD2C8AE7E97E1FC" xlink:to="loc_us-gaap_StatementTable_55C18EABB973DDC4BF39C8AE7E9512A1" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1BD794E2DFBBC4B1A846C8AE7E960ECD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_55C18EABB973DDC4BF39C8AE7E9512A1" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1BD794E2DFBBC4B1A846C8AE7E960ECD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E1006627CB3E15506E0CC8AE7E963A5F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1BD794E2DFBBC4B1A846C8AE7E960ECD" xlink:to="loc_us-gaap_RelatedPartyDomain_E1006627CB3E15506E0CC8AE7E963A5F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E1006627CB3E15506E0CC8AE7E963A5F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1BD794E2DFBBC4B1A846C8AE7E960ECD" xlink:to="loc_us-gaap_RelatedPartyDomain_E1006627CB3E15506E0CC8AE7E963A5F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_0865BC93130B0DDBE17DC8AE7E96E241" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E1006627CB3E15506E0CC8AE7E963A5F" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_0865BC93130B0DDBE17DC8AE7E96E241" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_102BC34897F2A3BDB057C8AE7E97C709" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_0A1E222253818D985BD2C8AE7E97E1FC" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_102BC34897F2A3BDB057C8AE7E97C709" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyCosts" xlink:label="loc_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_0A1E222253818D985BD2C8AE7E97E1FC" xlink:to="loc_us-gaap_RelatedPartyCosts_D4B9FAF86AB46CDD3EF9C8AE7E97F814" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/DocumentAndEntityInformation" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EarningsPerShare" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EarningsPerShareNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:to="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:to="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:to="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_B007B149EA22385A8EF0210706801E26" xlink:to="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonUnitsMember" xlink:label="loc_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_6F1D4333BCDF44DB2C14210706804F0D" xlink:to="loc_ncmi_CommonUnitsMember_E53A1F6CD501C5EF76012107068082DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_59E30060A26B6ED050B82107067FA264" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:to="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_0D3318828B2436BDEBB021070680710B" xlink:to="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_StockOptionsAndNonVestedRestrictedStockMember" xlink:label="loc_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_FDDAB95FAB89EAC9D75C2107068175CC" xlink:to="loc_ncmi_StockOptionsAndNonVestedRestrictedStockMember_01D6270B5B7AA56F003721070681DF32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_C2027DA3290AF559A59B210706810C50" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_532A760578A5862521002107068116C0" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_F8EBC08DBE472EBB51492107068204E9" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EarningsPerShareScheduleOfEarningsPerShareBasicAndDilutedDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EarningsPerShareTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EmployeeBenefitPlans" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EmployeeBenefitPlansNarrativeDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/Equity" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/EquityNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfStockLineItems" xlink:label="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfStockByClassTable" xlink:label="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:to="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:to="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_FDF43D9043F4710055A0C8AE7D9B8D35" xlink:to="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_4D3E0300433FDD9E2F5AC8AE7D9B9670" xlink:to="loc_ncmi_NationalCineMediaLLCMember_691E8032B4CF20341950C8AE7D9B395C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_62D62EB90E23206B1C4EC8AE7D9A4E70" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:to="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_1B3BA4C80A03FE95EE82C8AE7D9BCB18" xlink:to="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_2BFC3C0280EE05E4446BC8AE7D9C89F3" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_5B7CC6A15B9967CEA121C8AE7D9CE855" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_865A022C3B415C490535C8AE7D9CBE8C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_F61CD92B087750D4D482C8AE7D9D3866" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_CommonStockSharesIssued_2D1A733B228E143C8EC0C8AE7D9D7E77" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_E774B30E3508A627E364C8AE7D9D1BFC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_PreferredStockSharesAuthorized_9B667ED6231D7F499177C8AE7D9DF33F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_PreferredStockParOrStatedValuePerShare_EAD65BC0F9A02BA20151C8AE7D9DD727" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_PreferredStockSharesIssued_B607DE5854D358F18F84C8AE7D9E4B30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="loc_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_us-gaap_PreferredStockSharesOutstanding_0DA4C6E32E427B2B87ABC8AE7D9EEE5F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfVotesPerCommonShare" xlink:label="loc_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_ncmi_NumberOfVotesPerCommonShare_7F543DC1545ED3E75E38C8AE7D9E7CE9" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermOfAdvertisingServices" xlink:label="loc_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_9F57C5C5EEC36200CDF5C8AE7D9CB26B" xlink:to="loc_ncmi_TermOfAdvertisingServices_AFC0006FBD6EC50BBE92C8AE7D9E428F" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurements" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsEstimatedFairValuesOfCompanysFinancialInstrumentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems" xlink:label="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTable" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:to="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_25769BB9A9C5706B24F420EA973162FA" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TermLoanMember" xlink:label="loc_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:to="loc_ncmi_TermLoanMember_9FEFC49AB70B076631F520EA97321A10" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorNotesDueTwoZeroTwoTwoMember" xlink:label="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:to="loc_ncmi_SeniorNotesDueTwoZeroTwoTwoMember_AE1DA2D6CBD4C6D1C0C920EA9732C565" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember_93F4998615BF146EC22320EA973272AF" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain" xlink:label="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_DDDDB6CBD212117A0D5520EA97315167" xlink:to="loc_ncmi_SeniorUnsecuredNotesDueTwoZeroTwoEightDomain_4C3B93025F225765793C20EA97324CDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTable_26F382B5A690F2C9B1DE20EA97315B1E" xlink:to="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_5CEAD92601C0988EEEC120EA9733419E" xlink:to="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_6FCCCD0F0AC5A963E99B20EA97335EDF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CarryingReportedAmountFairValueDisclosureMember" xlink:label="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:to="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_B0B0E8BB6641BF0EF69920EA97336810" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_901CEA5E58ADF0FA6E8A20EA97337282" xlink:to="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_3C7CB032CB809920222520EA97335596" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentFairValue" xlink:label="loc_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_F08AC03B50EBED9AE2B220EA9734B95C" xlink:to="loc_us-gaap_DebtInstrumentFairValue_46AB15022A0E29D5D59220EA97342325" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsFairValuesOfCompanysAssetsAndLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_0C8448BF8E8506E68094C8AE7CFBB8CD" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_FAEDA406F6386F0399A2C8AE7CFCEC99" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CA828AB567BF84ABA66AC8AE7CFB4DFB" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_C8121C5245E6DA902541C8AE7CFC846E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_5F24B91B1D7CE4E562C7C8AE7CFB8BA2" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_620F0420F5535B6D01BBC8AE7CFC7A9F" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_31034B80E72C7F1BA971C8AE7CFC04B8" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_6D69891949E35D4686C9C8AE7CFDE57F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_4534C3D36E71B4F23630C8AE7CFD8FEF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesCurrent_49B0E6684B857315302CC8AE7CFD403C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesNoncurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_E59CCE93827A43E320A7C8AE7CFE5DE4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsFairValueDisclosure" xlink:label="loc_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8B6E1A3D05246FA2CB4DC8AE7CFDB24A" xlink:to="loc_us-gaap_AssetsFairValueDisclosure_BD3147564525C033C569C8AE7CFE6F03" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4D0759B4146A8E6988A321629F43FB90" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4D0759B4146A8E6988A321629F43FB90" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_839C41FE5EFCF1D5809121629F440D90" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4D0759B4146A8E6988A321629F43FB90" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_839C41FE5EFCF1D5809121629F440D90" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_05B2583148F304BE301021629F4488A4_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_839C41FE5EFCF1D5809121629F440D90" xlink:to="loc_us-gaap_RelatedPartyDomain_05B2583148F304BE301021629F4488A4_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_05B2583148F304BE301021629F4488A4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_839C41FE5EFCF1D5809121629F440D90" xlink:to="loc_us-gaap_RelatedPartyDomain_05B2583148F304BE301021629F4488A4" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_63CF232A70D6C97E524C21629F447A57" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_05B2583148F304BE301021629F4488A4" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_63CF232A70D6C97E524C21629F447A57" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedLoss_FBA07A8BA0EA74D3DB7521629F45544F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment" xlink:label="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:to="loc_us-gaap_CostmethodInvestmentsOtherThanTemporaryImpairment_258EA6C52589F66F114221629F45206F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostMethodInvestmentsFairValueDisclosure" xlink:label="loc_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:to="loc_us-gaap_CostMethodInvestmentsFairValueDisclosure_2166E2DA9C828C364D9B21629F45BD16" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesReceivableRelatedParties" xlink:label="loc_us-gaap_NotesReceivableRelatedParties_07339EB71C2DC93F8DF621629F46CB76" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_8289615D0D4DFA11A4B921629F4518B9" xlink:to="loc_us-gaap_NotesReceivableRelatedParties_07339EB71C2DC93F8DF621629F46CB76" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsScheduleOfMarketableSecuritiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentSecuritiesClassAxis" xlink:label="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:to="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentSecuritiesClassDomain" xlink:label="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:to="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentSecuritiesClassDomain" xlink:label="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_invest_InvestmentSecuritiesClassAxis_42BD7535283408709B7E0BFDB63F85D7" xlink:to="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShortTermMarketableSecuritiesMember" xlink:label="loc_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:to="loc_ncmi_ShortTermMarketableSecuritiesMember_12DDE4C2361C4CCD8FDA0BFDB63F4314" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LongTermMarketableSecuritiesMember" xlink:label="loc_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_invest_InvestmentSecuritiesClassDomain_CAC0E679343499C2F7E00BFDB63F643A" xlink:to="loc_ncmi_LongTermMarketableSecuritiesMember_6DE819F9E5073B266C5C0BFDB63FEB25" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_06E55A0DA7FDF88614300BFDB63FFB96" xlink:to="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InvestmentTypeAxis_ABC018F7ACD2ED3DABA80BFDB63F4A81" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USGovernmentAgenciesDebtSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_us-gaap_USGovernmentAgenciesDebtSecuritiesMember_067DD9172C79D841833F0BFDB63F13A9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_D3B180CC9E5B76697B070BFDB63FF33A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_us-gaap_CertificatesOfDepositMember_E8BE08CA36DD99ED92460BFDB63F748A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MunicipalBondsMember" xlink:label="loc_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_us-gaap_MunicipalBondsMember_0960673BF4A0E8487CF30BFDB63F050A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_us-gaap_CommercialPaperMember_EC9C2E041BC5E3CEEED80BFDB63FCD35" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_FinancialCertificatesOfDepositMember" xlink:label="loc_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_ncmi_FinancialCertificatesOfDepositMember_8ACE191C10B65AA385F10BFDB63FD042" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IndustrialCertificatesOfDepositMember" xlink:label="loc_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_19334FAB5058E5EFAEB90BFDB63FDD1D" xlink:to="loc_ncmi_IndustrialCertificatesOfDepositMember_E4B33545C56AC56FAA580BFDB63FC99C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_DC1DE1C2E99584DF192B0BFDB63F443E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesCurrent_95527D696A7F0FF908B60BFDB63F22BB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesNoncurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_9ED011598FDD163551890BFDB63FAD97" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_us-gaap_AvailableForSaleSecurities_8E30DA5550E8370291160BFDB63F7B92" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AvailableForSaleSecuritiesMaturity" xlink:label="loc_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A2885023434C724AD9990BFDB63FB12A" xlink:to="loc_ncmi_AvailableForSaleSecuritiesMaturity_DEC7A392196F60B6244F0BFDB63F4DDA" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsScheduleOfOtherInvestmentsAdditionalInformationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_3FE557643303DE1AB860C8AE7D902FF7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BF367EAB2C48C282AFCEC8AE7D8EAC06" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_3FE557643303DE1AB860C8AE7D902FF7" xlink:to="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BF367EAB2C48C282AFCEC8AE7D8EAC06" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_35FA021E83E962EFDAFCC8AE7D8E7090" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BF367EAB2C48C282AFCEC8AE7D8EAC06" xlink:to="loc_srt_RangeAxis_35FA021E83E962EFDAFCC8AE7D8E7090" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_35FA021E83E962EFDAFCC8AE7D8E7090" xlink:to="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_35FA021E83E962EFDAFCC8AE7D8E7090" xlink:to="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_AFC91F57E4F6334A46D5C8AE7D8FF5D2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206" xlink:to="loc_srt_MaximumMember_AFC91F57E4F6334A46D5C8AE7D8FF5D2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_05AAF9465512407642B6C8AE7D8FBF98" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_DC42815EB8001C274C79C8AE7D8FA206" xlink:to="loc_srt_MinimumMember_05AAF9465512407642B6C8AE7D8FBF98" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CostMethodInvestmentOwnershipPercentage" xlink:label="loc_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_3FE557643303DE1AB860C8AE7D902FF7" xlink:to="loc_ncmi_CostMethodInvestmentOwnershipPercentage_981ABD2E8C7E373A7F51C8AE7D9002C5" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsScheduleOfOtherInvestmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable" xlink:label="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:to="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentTable_BCF9DEA299339C1F7D2FC8AE7CE6D09C" xlink:to="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_E30D6699871E3F417D3CC8AE7CE6CAA6" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ACJVLLCMember" xlink:label="loc_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_EquityMethodInvesteeNameDomain_A400C657C079F86E8F3EC8AE7CE6B7EC" xlink:to="loc_ncmi_ACJVLLCMember_62CFAF524B2EC3354178C8AE7CE79876" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityMethodInvestments" xlink:label="loc_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:to="loc_us-gaap_EquityMethodInvestments_8173DA50951FED9B7E32C8AE7CE76984" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostMethodInvestments" xlink:label="loc_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:to="loc_us-gaap_CostMethodInvestments_54E251D389F6072C0489C8AE7CE80402" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="loc_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfFairValueOfSeparateAccountsByMajorCategoryOfInvestmentLineItems_2BFADA45EDDC184B2E9DC8AE7CE7257B" xlink:to="loc_us-gaap_OtherLongTermInvestments_0C675B0776E7CFD3BFE1C8AE7CE8FA33" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/FairValueMeasurementsTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxes" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxesLineItems" xlink:label="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:type="locator" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IncomeTaxesTable" xlink:label="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxCreditCarryforwardAxis" xlink:label="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxCreditCarryforwardNameDomain" xlink:label="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:to="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxCreditCarryforwardNameDomain" xlink:label="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TaxCreditCarryforwardAxis_EE1265691447787D4C876431E5DB45CB" xlink:to="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ResearchMember" xlink:label="loc_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxCreditCarryforwardNameDomain_72C5E1547C87F5B12A696431E5DB23DF" xlink:to="loc_us-gaap_ResearchMember_8E0CC72EA66AD373681F6431E5DC4EE3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_DAFB94495ADC212934026431E5DCBB98" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DomesticCountryMember" xlink:label="loc_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:to="loc_us-gaap_DomesticCountryMember_DF03D7B041ADFFD07CA76431E5DCC573" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:to="loc_us-gaap_StateAndLocalJurisdictionMember_B5BC9D9B6429DBA2B11B6431E5DD8C50" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember" xlink:label="loc_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_E415696C4E5C5EC905B96431E5DCC759" xlink:to="loc_ncmi_DomesticTaxAuthorityAndStateAndLocalJurisdictionMember_D5811C5C9C01054BD8686431E5DDED5E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_8656A19D86B87E57D2766431E5DD23C0" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_srt_RangeAxis_8656A19D86B87E57D2766431E5DD23C0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_8656A19D86B87E57D2766431E5DD23C0" xlink:to="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_8656A19D86B87E57D2766431E5DD23C0" xlink:to="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_A30F71E4D39AAF8FD85A6431E5DDAC69" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417" xlink:to="loc_srt_MinimumMember_A30F71E4D39AAF8FD85A6431E5DDAC69" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_7053777564D0192C42016431E5DE5441" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_975B193FA3006EE50D736431E5DD6417" xlink:to="loc_srt_MaximumMember_7053777564D0192C42016431E5DE5441" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAE6EDB785B9304BC2A46431E5DE9256" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAE6EDB785B9304BC2A46431E5DE9256" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_6761E716056F7C52B45E6431E5DEE59D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAE6EDB785B9304BC2A46431E5DE9256" xlink:to="loc_us-gaap_RelatedPartyDomain_6761E716056F7C52B45E6431E5DEE59D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_6761E716056F7C52B45E6431E5DEE59D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_CAE6EDB785B9304BC2A46431E5DE9256" xlink:to="loc_us-gaap_RelatedPartyDomain_6761E716056F7C52B45E6431E5DEE59D" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_1A730130129279498E816431E5DEB861" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_6761E716056F7C52B45E6431E5DEE59D" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_1A730130129279498E816431E5DEB861" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodAxis" xlink:label="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:to="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TaxPeriodAxis_6F2AD4616F467776586B6431E5DFF014" xlink:to="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2013Member" xlink:label="loc_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:to="loc_us-gaap_TaxYear2013Member_2FE491D0A3197126F21B6431E5DF5673" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2015Member" xlink:label="loc_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:to="loc_us-gaap_TaxYear2015Member_9903BA03C2965AEEE8836431E5DF5E56" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2017Member" xlink:label="loc_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:to="loc_us-gaap_TaxYear2017Member_7E46AB0D4A621B736984643225CBF3EF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2018Member" xlink:label="loc_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_DB3731EE871638B9DCE26431E5DFA153" xlink:to="loc_us-gaap_TaxYear2018Member_F009FFA30796A8BEB5BE6431E97BE308" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_9521F4DFB127F032A1996431E5E015FE" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_ncmi_IncomeTaxesTable_E2FBABA445ABFFD4B4316431E5DB086C" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_9521F4DFB127F032A1996431E5E015FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_252E51D70634E47B54B46431E5E0A51C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_9521F4DFB127F032A1996431E5E015FE" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_252E51D70634E47B54B46431E5E0A51C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_252E51D70634E47B54B46431E5E0A51C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_9521F4DFB127F032A1996431E5E015FE" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_252E51D70634E47B54B46431E5E0A51C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NonoperatingIncomeExpenseMember" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_252E51D70634E47B54B46431E5E0A51C" xlink:to="loc_us-gaap_NonoperatingIncomeExpenseMember_747AAD73766C42BBB5276431E5E05533" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetsValuationAllowanceNet" xlink:label="loc_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_DeferredTaxAssetsValuationAllowanceNet_0951E568C83BBC6C8FCE6436B66C937E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentCinemark" xlink:label="loc_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_RelatedPartyTRAPaymentCinemark_4EDFFFEB91E3639F2EDA6431E5E17108" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExaminationYearUnderExamination" xlink:label="loc_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_IncomeTaxExaminationYearUnderExamination_F75EA88F0113FDE419B36431E5E1A2D3" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfCashSavingsRelatedToTaxes" xlink:label="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_2DE42007C5C2D0D874B76431E5E1BE34" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_2DE42007C5C2D0D874B76431E5E1BE34" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PaymentsToAffiliatesForTaxSharingAgreement" xlink:label="loc_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_PaymentsToAffiliatesForTaxSharingAgreement_ADAB1DEFFABDE8FB0FAE6431E5E16F96" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement" xlink:label="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_GainLossOnReMeasurementOfPayableToFoundingMembersUnderTaxSharingAgreement_F6B7EF17DB2EBC5D0F1B6431E5E1BD71" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_CCA9503C330DE289AA566431E5E2D0D8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DecreaseInDeferredTaxAssets" xlink:label="loc_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_DecreaseInDeferredTaxAssets_6292CE9880542D0223776431E5E22D38" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability" xlink:label="loc_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_AdjustmentToAdditionalPaidInCapitalDueToDeferredTaxAssetLiability_3D0E75399D5A60C31B4D6431E5E20B3E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetsNotesReceivable" xlink:label="loc_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_DeferredTaxAssetsNotesReceivable_6496B9EC6A95F8690F596431E5E24E76" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_TaxCutsAndJobsActOf2017ChangeInTaxRateDeferredTaxAssetIncomeTaxExpenseBenefit_C015F45402498D80CE966431E5E22687" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DeferredTaxAssetSaleOfMembershipUnits" xlink:label="loc_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_DeferredTaxAssetSaleOfMembershipUnits_30772A78C8DCA0B5970B6431E5E21BEE" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IntegrationPaymentsDueFromRelatedParties" xlink:label="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_EFF10FA8CF849735F4BD6431E5E33716" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_FB6C2427E67A60045E276431E5E38DD9" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_TaxCutsAndJobsActOf2017TerminatingExclusionOfPerformanceBasedCompensationPerEmployeePerYearLimitation_F82B7697D8213D9006F56431E5E33350" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementMaximumExtensionPeriod_E3C2EB67AD667CCB36536431E5E3B123" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes" xlink:label="loc_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_EffectiveIncomeTaxRateReconciliationBlendedStateAndFederalIncomeTaxes_B657BE11D7E4BD1A0DC36431E5E3E263" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement" xlink:label="loc_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:type="locator" />
    <link:definitionArc order="18" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_ReductionInPayableToFoundingMembersUnderTheTaxReceivableAgreement_C648E21EE3834DAB4BE36431E5E40224" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement" xlink:label="loc_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:type="locator" />
    <link:definitionArc order="19" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_GainLossOnReductionOfPayableToFoundingMembersUnderTaxReceivableAgreement_416F411172C2E75FBD906431E5E4417A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets" xlink:label="loc_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:type="locator" />
    <link:definitionArc order="20" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_TaxCutsAndJobsActChangeInTaxRateReductionOfNetDeferredTaxAssets_C5F86B5BD6BBAD8327DE6431E5E4B8C5" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit" xlink:label="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:type="locator" />
    <link:definitionArc order="21" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_TaxCutsAndJobsActOf2017MeasurementPeriodAdjustmentIncomeTaxExpenseBenefit_D726DE031F8642A5CD756431E5E45132" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:type="locator" />
    <link:definitionArc order="22" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_OperatingLossCarryforwards_FD61A3252D0157F074816431E5E4FBD7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:type="locator" />
    <link:definitionArc order="23" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_8A71676FA093329B41196431E5E4772F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLossCarryforwardsExpirationDate" xlink:label="loc_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:type="locator" />
    <link:definitionArc order="24" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_OperatingLossCarryforwardsExpirationDate_4A44CEDAB79DC04A12E46431E5E59F0C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:type="locator" />
    <link:definitionArc order="25" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_UnrecognizedTaxBenefitsIncludingIncomeTaxPenaltiesAndInterestAccrued_13BBC9FDE442E48336956431E5E55F47" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReversalOfUnrecognizedTaxBenefits" xlink:label="loc_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:type="locator" />
    <link:definitionArc order="26" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_ReversalOfUnrecognizedTaxBenefits_60C893EB720CFAD352376431E5E50D26" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ReversalOfAccruedInterestAndPenalties" xlink:label="loc_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:type="locator" />
    <link:definitionArc order="27" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_ReversalOfAccruedInterestAndPenalties_C8ACBB79D588B23AB3846431E5E54FBB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:type="locator" />
    <link:definitionArc order="28" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7389BFD5EC86F13114DE6431E5E6A02F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:type="locator" />
    <link:definitionArc order="29" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_714B88681E2E56E0E8DA6431E5E69499" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:type="locator" />
    <link:definitionArc order="30" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestExpense_10BAAF28C1E63D980BBE6431E5E60BBE" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentRegal" xlink:label="loc_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:type="locator" />
    <link:definitionArc order="31" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_RelatedPartyTRAPaymentRegal_2E79F7AC3F9B19EB0F8C6431E5E646E3" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentAMC" xlink:label="loc_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:type="locator" />
    <link:definitionArc order="32" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_ncmi_IncomeTaxesLineItems_EA1F6CC19A588135C2AA6431E5E0DBBA" xlink:to="loc_ncmi_RelatedPartyTRAPaymentAMC_AD9765DAE0F14603B55E6431E5E642A6" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfProvisionForIncomeTaxesDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesScheduleOfReconciliationOfUnrecognizedTaxBenefitsExcludingInterestAndPenaltiesDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IncomeTaxesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssets" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssetsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_AB28FC70680D267562A45BD1BE339834" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:to="loc_dei_LegalEntityAxis_AB28FC70680D267562A45BD1BE339834" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_352915B9A19D9CD0DAD75BD1BE33520F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_AB28FC70680D267562A45BD1BE339834" xlink:to="loc_dei_EntityDomain_352915B9A19D9CD0DAD75BD1BE33520F_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_352915B9A19D9CD0DAD75BD1BE33520F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_AB28FC70680D267562A45BD1BE339834" xlink:to="loc_dei_EntityDomain_352915B9A19D9CD0DAD75BD1BE33520F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_D8F916B279B93617F5D85BD1BE33C261" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_352915B9A19D9CD0DAD75BD1BE33520F" xlink:to="loc_ncmi_NationalCineMediaLLCMember_D8F916B279B93617F5D85BD1BE33C261" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_C5399B7FEBEC4B5AE2845BD1BE33911C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:to="loc_srt_RangeAxis_C5399B7FEBEC4B5AE2845BD1BE33911C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_C5399B7FEBEC4B5AE2845BD1BE33911C" xlink:to="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_C5399B7FEBEC4B5AE2845BD1BE33911C" xlink:to="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_3B0FF14371881E633EEB5BD1BE37DDE4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243" xlink:to="loc_srt_MinimumMember_3B0FF14371881E633EEB5BD1BE37DDE4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_AB3FCEBD31BFDA0AE3BD5BD1BE379C0C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_A5673270214B8029FC9E5BD1BE33F243" xlink:to="loc_srt_MaximumMember_AB3FCEBD31BFDA0AE3BD5BD1BE379C0C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_7C2D842B7EB7D1E256E65BD1BE3759AF" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_7C2D842B7EB7D1E256E65BD1BE3759AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_7C2D842B7EB7D1E256E65BD1BE3759AF" xlink:to="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_7C2D842B7EB7D1E256E65BD1BE3759AF" xlink:to="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_38A18B35ABED35C5E4ED5BD1BE37973A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313" xlink:to="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_38A18B35ABED35C5E4ED5BD1BE37973A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_F68D1941FBFAC42201BD5BD1BE37535C" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_F68D1941FBFAC42201BD5BD1BE37535C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkAffiliatesMember" xlink:label="loc_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_959544693781146974DC5BD1BE37A313" xlink:to="loc_ncmi_NetworkAffiliatesMember_870C197346C2E573F7F95BD1BE37AFCE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_62CB2076C30087C91A615BD1BE378EA5" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_26774163937761D0B91C5BD1BE33D4F3" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_62CB2076C30087C91A615BD1BE378EA5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2D09CE4C8D143B4F016C5BD1BE37A3AD_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_62CB2076C30087C91A615BD1BE378EA5" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2D09CE4C8D143B4F016C5BD1BE37A3AD_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2D09CE4C8D143B4F016C5BD1BE37A3AD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_62CB2076C30087C91A615BD1BE378EA5" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2D09CE4C8D143B4F016C5BD1BE37A3AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComputerSoftwareIntangibleAssetMember" xlink:label="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_D49B4DC3F05705CDEBA65BD1BE37731F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2D09CE4C8D143B4F016C5BD1BE37A3AD" xlink:to="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_D49B4DC3F05705CDEBA65BD1BE37731F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssued" xlink:label="loc_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_ncmi_CommonMembershipUnitsIssued_A0EE4FCD405AA7093CD15BD1BE37E281" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsReturned" xlink:label="loc_ncmi_CommonMembershipUnitsReturned_8F5837BC3C9D0581BC375BD1BE371B42" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_ncmi_CommonMembershipUnitsReturned_8F5837BC3C9D0581BC375BD1BE371B42" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur" xlink:label="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_327DE0FBEA85D9F954E65BD1BE370A6C" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_327DE0FBEA85D9F954E65BD1BE370A6C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_E2293A17F3C49AC9166D5BD1BE37E21F" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_E2293A17F3C49AC9166D5BD1BE37E21F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" xlink:label="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_062785A3D7E2BBDFCD3F5BD1BE3BDC6E" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_062785A3D7E2BBDFCD3F5BD1BE3BDC6E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_EBA96418A489310F8ECD5BD1BE3B0B6B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8264FF01EB1F8287F155BD1BE3B9BCD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_1922427E2AFE4CC154665BD1BE3737E6" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_6BBE98788A21DC7AA9B85BD1BE3BC368" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssetsSummaryOfEstimatedAggregateAmortizationExpenseDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssetsSummaryOfIntangibleAssetsActivityAdditionalInformationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:to="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:to="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionDomain" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_FF61BD29B09166EEF5AB21065E7D0B01" xlink:to="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember" xlink:label="loc_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionDomain_DB6FF3C4FA79242FC80821065E7E0FD7" xlink:to="loc_ncmi_MemorandumOfUnderstandingToEffectuateAspectsOfFinalJudgmentMember_1A0603EFF62029C7F5E921065E7ED63A" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_6641C9646B4C3F367B1421065E7EAE35" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:to="loc_dei_LegalEntityAxis_6641C9646B4C3F367B1421065E7EAE35" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_6641C9646B4C3F367B1421065E7EAE35" xlink:to="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_6641C9646B4C3F367B1421065E7EAE35" xlink:to="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_1D95CF84A518260544AF21065E7FF722" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88" xlink:to="loc_ncmi_NationalCineMediaLLCMember_1D95CF84A518260544AF21065E7FF722" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_192A6C5688A13814D5DB21065E7FCF99" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_F767906E470F2CB7631D21065E7FFA88" xlink:to="loc_ncmi_AmericanMultiCinemaIncMember_192A6C5688A13814D5DB21065E7FCF99" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A78CC6C649E9342A6FA621065E7F934F" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A78CC6C649E9342A6FA621065E7F934F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A78CC6C649E9342A6FA621065E7F934F" xlink:to="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_A78CC6C649E9342A6FA621065E7F934F" xlink:to="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C" xlink:to="loc_ncmi_AmericanMultiCinemaAcquisitionOfCarmikeCinemasIncMember_C7E7E1C6B42FE05A25BB21065E8089CA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E49FE762BB4A7F96D3C021065E80E19C" xlink:to="loc_ncmi_AmericanMultiCinemaIncAndCinemarkHoldingsIncMember_C3A92779E84D8D34D36D21065E80DFC4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_EF77F3FBC3941B466E9B21065E7DF4EB" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2FD3A25D7750B7DCD27621065E80FECA_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2FD3A25D7750B7DCD27621065E80FECA_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2FD3A25D7750B7DCD27621065E80FECA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_53D32124EA42877A18F321065E80A63C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2FD3A25D7750B7DCD27621065E80FECA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ComputerSoftwareIntangibleAssetMember" xlink:label="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2FD3A25D7750B7DCD27621065E80FECA" xlink:to="loc_us-gaap_ComputerSoftwareIntangibleAssetMember_664998F0078457AF1B2C21065E817B89" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered" xlink:label="loc_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsIssuedNetOfUnitsSurrendered_9155A60289328509788421065E81FB0B" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsIssued" xlink:label="loc_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsIssued_202E1C75AA9970E7A82F21065E825AAC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsReturned" xlink:label="loc_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsReturned_02DC8E4B74EAB4D2630B21065E829C09" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsPeriodIncreaseDecrease_7BFB2F3A8A71038B463221065E82383A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireIntangibleAssets" xlink:label="loc_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_us-gaap_PaymentsToAcquireIntangibleAssets_1E66E17A522FC0FAABCF21065E8282CA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur" xlink:label="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_PercentageIncreaseDecreaseInTheaterAttendanceForCommonUnitAdjustmentToOccur_450C48D5A1B0EDDA7E7721065E871766" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights" xlink:label="loc_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_NumberOfTheatersRequiredToTransferAdvertisingRights_1D03DF54BD0E198B76BA21065E875B35" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsSurrenderedDueToRequiredTheaterTransfer_9EE85EBAEA588A47C8CB21065E88EF86" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsSurrenderedDueToTransferredTheaters_D93D59C113BF247A8D0221065E885255" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsSurrenderedToCompensateForLostOperatingIncomeForTransferredTheaters_FF1DD453886F5ED867DF21065E88FDD7" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters" xlink:label="loc_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_ValueOfCommonMembershipUnitsSurrenderedForTransferredTheaters_B5605A8A9AC0AE751B0521065E88F29C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm" xlink:label="loc_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_CommonMembershipUnitsSurrenderedCompensationForLostOperatingIncomeForDivestedTheatersTerm_A5C2ACFA283A725CB70021065E888240" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates" xlink:label="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_21585CD96658E92FD79C21065E81A4A3" xlink:to="loc_ncmi_ProceedsFromIntegrationAndOtherEncumberedTheaterPaymentsMadeByAffiliates_4E97C04AF952A05BC6A421065E89489B" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssetsSummaryOfIntangibleAssetsActivityDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_32DFFA3C978543AE8CA3635C8C138DDE" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_7478C746902F474B7FF0635C8C105953" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_ADA5B8B7B388EB1CF8AD635C8C11A88B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsAxis" xlink:label="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:to="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsDomain" xlink:label="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:to="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsDomain" xlink:label="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ConsolidationItemsAxis_FE11856D1B72BCBAB831635C8C117157" xlink:to="loc_srt_ConsolidationItemsDomain_EC7FEA99222716FD7B6F635C8C1207BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:to="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_DF22AF2C920677379AF7635C8C12C837" xlink:to="loc_us-gaap_SegmentDomain_54F866C281ADFD87CDCD635C8C120092" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_31D3572FECE958074B62635C8C0B2F1B" xlink:to="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:to="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_76E789203DDA279F1A6E635C8C13B763" xlink:to="loc_srt_RangeMember_C1E17E805F4B506A2CA1635C8C13CD0B" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/IntangibleAssetsTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/PropertyAndEquipment" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/PropertyAndEquipmentNarrativeDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/PropertyAndEquipmentSummaryOfPropertyAndEquipmentDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_B339FE31E22D71575F71C8AE7E3B815C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_6E7483CD7072C51CFF58C8AE7E3BF057" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_B339FE31E22D71575F71C8AE7E3B815C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_B339FE31E22D71575F71C8AE7E3B815C" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_B339FE31E22D71575F71C8AE7E3B815C" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_EquipmentComputerHardwareAndSoftwareMember" xlink:label="loc_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9" xlink:to="loc_ncmi_EquipmentComputerHardwareAndSoftwareMember_F9730B277AE8233FF007C8AE7E3C42EE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_DD5B31039DC57DEC8D9FC8AE7E3CE3C9" xlink:to="loc_us-gaap_LeaseholdImprovementsMember_340CA9756AA19D5C079CC8AE7E3C9D65" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_C3F79FD483557FBC1700C8AE7E3DF0AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_DB905ACE789D271071EDC8AE7E3D21EF" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress" xlink:label="loc_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_ncmi_PropertyPlantAndEquipmentNetBeforeConstructionInProgress_D8D17CA1F3208D3DC244C8AE7E3D31EC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConstructionInProgressGross" xlink:label="loc_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_us-gaap_ConstructionInProgressGross_C8D31336E3B5AA7BF782C8AE7E3DB3F9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_ECF1B94F08D0A8F1261FC8AE7E3C6E20" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_2E5AA9A94144A3C2AA21C8AE7E3E07EE" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/PropertyAndEquipmentTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/QuarterlyFinancialData" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/QuarterlyFinancialDataScheduleOfQuarterlyFinancialDataDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/QuarterlyFinancialDataTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactions" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_52FA13C2A5D760EF9487635E9C872D2E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:to="loc_srt_RangeAxis_52FA13C2A5D760EF9487635E9C872D2E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_0213071298A14913177B635E9C878875_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_52FA13C2A5D760EF9487635E9C872D2E" xlink:to="loc_srt_RangeMember_0213071298A14913177B635E9C878875_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_0213071298A14913177B635E9C878875" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_52FA13C2A5D760EF9487635E9C872D2E" xlink:to="loc_srt_RangeMember_0213071298A14913177B635E9C878875" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_B9061BBE933E4C3D7318635E9C87BC06" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_0213071298A14913177B635E9C878875" xlink:to="loc_srt_MinimumMember_B9061BBE933E4C3D7318635E9C87BC06" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_75F7788448996389C894635E9C885735" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_0213071298A14913177B635E9C878875" xlink:to="loc_srt_MaximumMember_75F7788448996389C894635E9C885735" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_B1A7114AFD3F57A2A49E635E9C88567E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:to="loc_dei_LegalEntityAxis_B1A7114AFD3F57A2A49E635E9C88567E" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_8F64346533A229930D83635E9C881945_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_B1A7114AFD3F57A2A49E635E9C88567E" xlink:to="loc_dei_EntityDomain_8F64346533A229930D83635E9C881945_default" xlink:type="arc" />
    <link:loc xlink:href="https://xbrl.sec.gov/dei/2018/dei-2018-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_8F64346533A229930D83635E9C881945" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_B1A7114AFD3F57A2A49E635E9C88567E" xlink:to="loc_dei_EntityDomain_8F64346533A229930D83635E9C881945" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaLLCMember" xlink:label="loc_ncmi_NationalCineMediaLLCMember_4127ABA6280956C72077635E9C8870EE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_8F64346533A229930D83635E9C881945" xlink:to="loc_ncmi_NationalCineMediaLLCMember_4127ABA6280956C72077635E9C8870EE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_08893374D817B4BC5045635E9C884224" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_08893374D817B4BC5045635E9C884224" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_08893374D817B4BC5045635E9C884224" xlink:to="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_08893374D817B4BC5045635E9C884224" xlink:to="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_F61466118D41D94EA7C3635E9C89AFCA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_F61466118D41D94EA7C3635E9C89AFCA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_16F10EEA0734173500C2635E9C8977D6" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:to="loc_ncmi_AmericanMultiCinemaIncMember_16F10EEA0734173500C2635E9C8977D6" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegalEntertainmentGroupMember" xlink:label="loc_ncmi_RegalEntertainmentGroupMember_36CAFE1705326947CEAF635E9C89DD32" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:to="loc_ncmi_RegalEntertainmentGroupMember_36CAFE1705326947CEAF635E9C89DD32" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CinemarkHoldingsIncMember" xlink:label="loc_ncmi_CinemarkHoldingsIncMember_2442805C99140ADC7FD0635E9C8A0FDD" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_586E878D1FA264A116F8635E9C898B16" xlink:to="loc_ncmi_CinemarkHoldingsIncMember_2442805C99140ADC7FD0635E9C8A0FDD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_894B8E574B40DC1B4C37635E9C8AEED6" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:to="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_894B8E574B40DC1B4C37635E9C8AEED6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_7CA590DED9A49944F3FF635E9C8A453B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_894B8E574B40DC1B4C37635E9C8AEED6" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_7CA590DED9A49944F3FF635E9C8A453B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_EquityMethodInvesteeNameDomain" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_7CA590DED9A49944F3FF635E9C8A453B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_894B8E574B40DC1B4C37635E9C8AEED6" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_7CA590DED9A49944F3FF635E9C8A453B" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ACJVLLCMember" xlink:label="loc_ncmi_ACJVLLCMember_EC5BC54671EC6CF9B9A7635E9C8A7553" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_EquityMethodInvesteeNameDomain_7CA590DED9A49944F3FF635E9C8A453B" xlink:to="loc_ncmi_ACJVLLCMember_EC5BC54671EC6CF9B9A7635E9C8A7553" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_937293310DD42D091B58635E9C86E256" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_C7358EE6BE5317053205635E9C8A7A3C" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_573DC0BF75E20B5878D4635E9C8A8D2F" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_7AC8309E62DD01481148635E9C8AAFAD" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_8F3B75191B84159CB826635E9C8A080F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_8F3B75191B84159CB826635E9C8A080F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PercentageOfCashSavingsRelatedToTaxes" xlink:label="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_PercentageOfCashSavingsRelatedToTaxes_1E6857191BA56F677237635E9C8A17DB" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DistributionsPayable" xlink:label="loc_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_DistributionsPayable_6734B8AB878EBBDB65DC635E9C8AF833" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_MembershipUnitsConversionRatio" xlink:label="loc_ncmi_MembershipUnitsConversionRatio_9059F07D817F8E3282B6635E9C8A5084" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_MembershipUnitsConversionRatio_9059F07D817F8E3282B6635E9C8A5084" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation" xlink:label="loc_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_NumberOfDaysUtilizedWithinMembershipUnitRedemptionPaymentCalculation_9EA1A02B100D594EC212635E9C8A034D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_76473071EBC75EDFCF9C635E9C8ABF8B" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest" xlink:label="loc_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_GainLossFromEquityTransactionDueToChangeInOwnershipInterest_790638196B340C37FE24635E9C8AF6A2" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfCommonUnitsConvertedToCommonStock" xlink:label="loc_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_NumberOfCommonUnitsConvertedToCommonStock_8AB5F5945931FD70CBAB635E9C8A08EF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction" xlink:label="loc_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_SaleOfStockNumberOfSharesIssuedInTransaction_FA26CE8EB7FC92D9A9B3635E9C8A8842" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentIncomeDividend" xlink:label="loc_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_InvestmentIncomeDividend_F1CB8B304C09B922BD1D635E9C8A8EFA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_SaleOfMembershipUnitsNumberOfSharesSold" xlink:label="loc_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_SaleOfMembershipUnitsNumberOfSharesSold_C64BD4C7DF23661652F1635E9C8AECB9" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkAffiliateTransactionsRelatedParty" xlink:label="loc_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_NetworkAffiliateTransactionsRelatedParty_E5FDE6DDE04F7AC20D19635E9C8A83AA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage" xlink:label="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_A4CEB0EAD3EE215D7436635E9C8AD765" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesReceivableRelatedParties" xlink:label="loc_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_NotesReceivableRelatedParties_AB8F2F20C14DB5153169635E9C8AFA8C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NotesReceivableStatedInterestRate" xlink:label="loc_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_NotesReceivableStatedInterestRate_A718BB9B5281EA6F56FD635E9C8A114E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityMethodInvestments" xlink:label="loc_us-gaap_EquityMethodInvestments_0339641804FEB1678198635E9C8ABFFD" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_EquityMethodInvestments_0339641804FEB1678198635E9C8ABFFD" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CashDistributionsFromNonConsolidatedEntities" xlink:label="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_CashDistributionsFromNonConsolidatedEntities_DA03D9AB3896AB9A443D635E9C8A9467" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:type="locator" />
    <link:definitionArc order="18" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_us-gaap_IncomeLossFromEquityMethodInvestments_9B7EC0FC537E32D49198635E9C8AB56E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkCosts" xlink:label="loc_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:type="locator" />
    <link:definitionArc order="19" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_NetworkCosts_E041AF2AA038A9EA2941635E9C8AA7BC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyTRAPaymentCinemark" xlink:label="loc_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:type="locator" />
    <link:definitionArc order="20" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_1F0CBA172DE432488B0F635E9C8A4EB6" xlink:to="loc_ncmi_RelatedPartyTRAPaymentCinemark_883F29EAAC088E98763B636561F2A148" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsScheduleOfAmountsDueToFoundingMembersDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_A2DF7F2849A41A226AD20BFDB739FCD8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_A2DF7F2849A41A226AD20BFDB739FCD8" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_709510D0E0343A85F1910BFDB7393322" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_A2DF7F2849A41A226AD20BFDB739FCD8" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_709510D0E0343A85F1910BFDB7393322" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_709510D0E0343A85F1910BFDB7393322" xlink:to="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_709510D0E0343A85F1910BFDB7393322" xlink:to="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84" xlink:to="loc_ncmi_AmericanMultiCinemaIncMember_BB84E12574645DD13DD80BFDB739DDAA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CinemarkHoldingsIncMember" xlink:label="loc_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84" xlink:to="loc_ncmi_CinemarkHoldingsIncMember_85B1DEA3EAA9DF3255910BFDB739FC86" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegalEntertainmentGroupMember" xlink:label="loc_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_E40CACC82B2CF5462AF30BFDB7398C84" xlink:to="loc_ncmi_RegalEntertainmentGroupMember_993F1336D5C527F40D320BFDB7392D8B" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments" xlink:label="loc_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:to="loc_ncmi_TheaterAccessFeesNetOfBeverageRevenuesAndOtherEncumberedTheatersPayments_D36B606D04654446177F0BFDB739499F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DistributionsPayable" xlink:label="loc_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:to="loc_ncmi_DistributionsPayable_6C25D9126EA887743DBD0BFDB739067A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_IntegrationPaymentsDueFromRelatedParties" xlink:label="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:to="loc_ncmi_IntegrationPaymentsDueFromRelatedParties_F681529B69B1F0F774930BFDB739E07A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionDueFromToRelatedParty" xlink:label="loc_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_EE87F5A67342BBA2A61F0BFDB739E2C9" xlink:to="loc_us-gaap_RelatedPartyTransactionDueFromToRelatedParty_AAEDD606859682D2ACDE0BFDB73920BD" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsScheduleOfMandatoryDistributionsToMembersDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_7A5775959C1A8A6282C9C8AE7C030F7A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_876825A3A5E7D73AA6DFC8AE7C01F58E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_7A5775959C1A8A6282C9C8AE7C030F7A" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_876825A3A5E7D73AA6DFC8AE7C01F58E" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_97AC9A8AD4D6892DCFE8C8AE7C0169E2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_876825A3A5E7D73AA6DFC8AE7C01F58E" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_97AC9A8AD4D6892DCFE8C8AE7C0169E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_97AC9A8AD4D6892DCFE8C8AE7C0169E2" xlink:to="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_97AC9A8AD4D6892DCFE8C8AE7C0169E2" xlink:to="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AmericanMultiCinemaIncMember" xlink:label="loc_ncmi_AmericanMultiCinemaIncMember_F342CFB7C7C56D5A95F2C8AE7C027E99" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:to="loc_ncmi_AmericanMultiCinemaIncMember_F342CFB7C7C56D5A95F2C8AE7C027E99" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_CinemarkHoldingsIncMember" xlink:label="loc_ncmi_CinemarkHoldingsIncMember_6383F7C05F5F2CA39A72C8AE7C021872" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:to="loc_ncmi_CinemarkHoldingsIncMember_6383F7C05F5F2CA39A72C8AE7C021872" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegalEntertainmentGroupMember" xlink:label="loc_ncmi_RegalEntertainmentGroupMember_35206ACA85110963AACAC8AE7C027A0A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:to="loc_ncmi_RegalEntertainmentGroupMember_35206ACA85110963AACAC8AE7C027A0A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_34125DB0A313A62C1A79C8AE7C039CEE" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_34125DB0A313A62C1A79C8AE7C039CEE" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalCineMediaIncMember" xlink:label="loc_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_13DAB3B6F8F6A600BCBDC8AE7C02AF56" xlink:to="loc_ncmi_NationalCineMediaIncMember_EE158C002272C8E18D94C8AE7C032D78" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared" xlink:label="loc_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_7A5775959C1A8A6282C9C8AE7C030F7A" xlink:to="loc_us-gaap_DistributionMadeToLimitedLiabilityCompanyLLCMemberCashDistributionsDeclared_4CCCA3C2CE38F15CEE8FC8AE7C03CD18" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInBalanceSheetsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_37D82D32285DA2C34EDCC8AE7C305427" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_37D82D32285DA2C34EDCC8AE7C305427" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodAxis" xlink:label="loc_us-gaap_TaxPeriodAxis_0AB6FC8EDD89846A24B9C8AE7C30B12A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_37D82D32285DA2C34EDCC8AE7C305427" xlink:to="loc_us-gaap_TaxPeriodAxis_0AB6FC8EDD89846A24B9C8AE7C30B12A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TaxPeriodAxis_0AB6FC8EDD89846A24B9C8AE7C30B12A" xlink:to="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TaxPeriodAxis_0AB6FC8EDD89846A24B9C8AE7C30B12A" xlink:to="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2017Member" xlink:label="loc_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95" xlink:to="loc_us-gaap_TaxYear2017Member_065E165008EEDAEC3046C8AE7C31C40C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TaxYear2016Member" xlink:label="loc_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxPeriodDomain_704AE388AF67F6A27BD4C8AE7C313D95" xlink:to="loc_us-gaap_TaxYear2016Member_CB32F850CD1B330BC0DEC8AE7C31DD9B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E6403F7AC7AC98732DE5C8AE7C3114FE" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_37D82D32285DA2C34EDCC8AE7C305427" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E6403F7AC7AC98732DE5C8AE7C3114FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_7D9E88BFEAC4157EF675C8AE7C31C377_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E6403F7AC7AC98732DE5C8AE7C3114FE" xlink:to="loc_us-gaap_RelatedPartyDomain_7D9E88BFEAC4157EF675C8AE7C31C377_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_7D9E88BFEAC4157EF675C8AE7C31C377" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E6403F7AC7AC98732DE5C8AE7C3114FE" xlink:to="loc_us-gaap_RelatedPartyDomain_7D9E88BFEAC4157EF675C8AE7C31C377" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_77D95241BD729EC12039C8AE7C323532" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_7D9E88BFEAC4157EF675C8AE7C31C377" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_77D95241BD729EC12039C8AE7C323532" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement" xlink:label="loc_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_ncmi_PaymentToFoundingMembersUnderTaxSharingArrangement_1313BE78B0604B8E38FEC8AE7C3210C1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetCurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetCurrent_4F8A4AE6B582D9C4E302C8AE7C3382D0" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_us-gaap_NotesAndLoansReceivableNetCurrent_4F8A4AE6B582D9C4E302C8AE7C3382D0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NotesAndLoansReceivableNetNoncurrent" xlink:label="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_us-gaap_NotesAndLoansReceivableNetNoncurrent_D314C5CBF7B91F25C794C8AE7C3339D1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestReceivable" xlink:label="loc_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_us-gaap_InterestReceivable_36F4F8FDD3B2B2E92458C8AE7C3385FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_4A4C994827D97F867CB5C8AE7C33AE75" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_4A4C994827D97F867CB5C8AE7C33AE75" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_434CC3B3CCA0AC8FB303C8AE7C33A26C" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementCurrent_434CC3B3CCA0AC8FB303C8AE7C33A26C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_F38541E289C960FAB9F8C8AE7C336B81" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_46AEEE0274050F5A183CC8AE7C329EE5" xlink:to="loc_ncmi_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_F38541E289C960FAB9F8C8AE7C336B81" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeAdditionalInformationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_22EFB26B2B9238BC1A97C8AE7C65DF39" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_90F3BD799DC8A405B741C8AE7C63BEF6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_22EFB26B2B9238BC1A97C8AE7C65DF39" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_90F3BD799DC8A405B741C8AE7C63BEF6" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_90F3BD799DC8A405B741C8AE7C63BEF6" xlink:to="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:to="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_917D30EA1B68FF563F9CC8AE7C63E9C9" xlink:to="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:to="loc_srt_MaximumMember_27468BF7B315CA2C0799C8AE7C631F87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_6F4B02329F5E41BC9830C8AE7C63E773" xlink:to="loc_srt_MinimumMember_C81A0BD32DC70AECCAD7C8AE7C649BC1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_B4CF3F756E51D7223E54C8AE7C64FE73" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_90F3BD799DC8A405B741C8AE7C63BEF6" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_B4CF3F756E51D7223E54C8AE7C64FE73" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_B4CF3F756E51D7223E54C8AE7C64FE73" xlink:to="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_B4CF3F756E51D7223E54C8AE7C64FE73" xlink:to="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_OneFoundingMembersMember" xlink:label="loc_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E" xlink:to="loc_ncmi_OneFoundingMembersMember_464FB74973C99B2D7945C8AE7C6448AC" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoFoundingMembersMember" xlink:label="loc_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_2F20DDE25EEE35299CBFC8AE7C646B3E" xlink:to="loc_ncmi_TwoFoundingMembersMember_A8240BD6B28F507389D5C8AE7C65307A" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_22EFB26B2B9238BC1A97C8AE7C65DF39" xlink:to="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersPurchased_0E29AFED3E04ADFD53D1C8AE7C65AEB3" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_22EFB26B2B9238BC1A97C8AE7C65DF39" xlink:to="loc_ncmi_LengthOfOnScreenAdvertisingTimeToSatisfyAgreementObligations_95474EF5DD784662AD50C8AE7C650F00" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase" xlink:label="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_22EFB26B2B9238BC1A97C8AE7C65DF39" xlink:to="loc_ncmi_LengthOfOnScreenAdvertisingTimeWhichFoundingMembersHaveRightToPurchase_3A5D8302AB6658841D62C8AE7C652714" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsSummaryOfTransactionsBetweenCompanyAndFoundingMembersIncludedInStatementsOfIncomeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:to="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:to="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_19CD0F6276D209405EEAC8AE7D4B78C5" xlink:to="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_BeverageConcessionaireMember" xlink:label="loc_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:to="loc_ncmi_BeverageConcessionaireMember_382DE5A161F88F5EDF1AC8AE7D4C7B27" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AdvertisingInventoryMember" xlink:label="loc_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_1B1319473E663D293CF1C8AE7D4BC8C3" xlink:to="loc_ncmi_AdvertisingInventoryMember_F45BE6E06232B738AB87C8AE7D4CBF9A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5A857D241CDD3200C53CC8AE7D4C01DB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_DAF6A674A50C86A4D4A2C8AE7D4BE1D5" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5A857D241CDD3200C53CC8AE7D4C01DB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_ACAF3AAA590291A7315FC8AE7D4CC307_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5A857D241CDD3200C53CC8AE7D4C01DB" xlink:to="loc_us-gaap_RelatedPartyDomain_ACAF3AAA590291A7315FC8AE7D4CC307_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_ACAF3AAA590291A7315FC8AE7D4CC307" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5A857D241CDD3200C53CC8AE7D4C01DB" xlink:to="loc_us-gaap_RelatedPartyDomain_ACAF3AAA590291A7315FC8AE7D4CC307" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_03B41264CB130A0EA4E3C8AE7D4D30B1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_ACAF3AAA590291A7315FC8AE7D4CC307" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_03B41264CB130A0EA4E3C8AE7D4D30B1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_D100D6DA5D9564559C9CC8AE7D4D75AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyCosts" xlink:label="loc_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_RelatedPartyCosts_7E25974B4ABD9275F124C8AE7D4D43B2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_SellingAndMarketingExpense_B4540288A2A6326F7794C8AE7D4EB5D6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MarketingAndAdvertisingExpense" xlink:label="loc_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_MarketingAndAdvertisingExpense_652E76ED865150E38F97C8AE7D4E8545" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpense_6693A35F9A78882E3158C8AE7D4EBBED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestIncomeRelatedParty" xlink:label="loc_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BE64B86E82DD01FE21BCC8AE7D4D5DB4" xlink:to="loc_us-gaap_InterestIncomeRelatedParty_E7E82D5E4946AC2E2FC6C8AE7D4E9F24" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RelatedPartyTransactionsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_BEC9AE192E8CC015CCD1C8AE7E89BE20" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_10062386EB38CFB1CF6AC8AE7E88643B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BEC9AE192E8CC015CCD1C8AE7E89BE20" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_10062386EB38CFB1CF6AC8AE7E88643B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E1CD9A5EF8245BAD036FC8AE7E882D69" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_10062386EB38CFB1CF6AC8AE7E88643B" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E1CD9A5EF8245BAD036FC8AE7E882D69" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_C06E9164F2C04EC192D8C8AE7E88D392_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E1CD9A5EF8245BAD036FC8AE7E882D69" xlink:to="loc_us-gaap_RelatedPartyDomain_C06E9164F2C04EC192D8C8AE7E88D392_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_C06E9164F2C04EC192D8C8AE7E88D392" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_E1CD9A5EF8245BAD036FC8AE7E882D69" xlink:to="loc_us-gaap_RelatedPartyDomain_C06E9164F2C04EC192D8C8AE7E88D392" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RelatedPartyFoundingMembersMember" xlink:label="loc_ncmi_RelatedPartyFoundingMembersMember_00287851230B26D9F6F2C8AE7E89DA8F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_C06E9164F2C04EC192D8C8AE7E88D392" xlink:to="loc_ncmi_RelatedPartyFoundingMembersMember_00287851230B26D9F6F2C8AE7E89DA8F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BEC9AE192E8CC015CCD1C8AE7E89BE20" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsTableTextBlock_56D29ABD5716E675685CC8AE7E89220F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock" xlink:label="loc_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BEC9AE192E8CC015CCD1C8AE7E89BE20" xlink:to="loc_us-gaap_DistributionsMadeToLimitedLiabilityCompanyLlcMemberByDistributionTableTextBlock_8970572E76C5D4B9C320C8AE7E8AE2A8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock" xlink:label="loc_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_BEC9AE192E8CC015CCD1C8AE7E89BE20" xlink:to="loc_us-gaap_ScheduleOfIncentiveDistributionsMadeToManagingMembersOrGeneralPartnersByDistributionTextBlock_4833C75221E424986F0FC8AE7E8A9045" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RevenueFromContractsWithCustomers" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/RevenueFromContractsWithCustomersChangesInDeferredRevenueDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_372BE0705745E7C3A1600BFDB81390BA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_0CBC73E1A1DC7F2A4F590BFDB813A0DF" xlink:to="loc_srt_ProductOrServiceAxis_372BE0705745E7C3A1600BFDB81390BA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_372BE0705745E7C3A1600BFDB81390BA" xlink:to="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_372BE0705745E7C3A1600BFDB81390BA" xlink:to="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NationalAdvertisingRevenueMember" xlink:label="loc_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:to="loc_ncmi_NationalAdvertisingRevenueMember_479AEA2D776B54BC2B7E0BFDB813C8D4" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LocalAdvertisingRevenueMember" xlink:label="loc_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:to="loc_ncmi_LocalAdvertisingRevenueMember_218E9973F921A2C955520D04B68BB963" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RegionalAdvertisingRevenueMember" xlink:label="loc_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:to="loc_ncmi_RegionalAdvertisingRevenueMember_BFD4E173FB92CA83F4B60D05F8B89960" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_LocalAndRegionalAdvertisingRevenueMember" xlink:label="loc_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:to="loc_ncmi_LocalAndRegionalAdvertisingRevenueMember_0FF1B336B026010D7C780BFDB8138BC8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember" xlink:label="loc_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_54364BCD5CDAEFC5798A0BFDB813EFA0" xlink:to="loc_ncmi_FoundingMemberAdvertisingRevenueFromBeverageConcessionaireAgreementsMember_09697F38E149A8423F1C0BFDB8134999" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_91F31BD044E9C16E8B410BFDB813760A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_79D9288F8072814F030D0BFDB813D609" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_91F31BD044E9C16E8B410BFDB813760A" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RevenueFromContractsWithCustomersNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_0963A259DC9435CE9B4D5AD094E1986A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_0963A259DC9435CE9B4D5AD094E1986A" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_84002D30E08F913B49715AD094E17C41" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_0963A259DC9435CE9B4D5AD094E1986A" xlink:to="loc_srt_ProductOrServiceAxis_84002D30E08F913B49715AD094E17C41" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_5056C8D2B1767D95215B5AD094E2D1AA_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_84002D30E08F913B49715AD094E17C41" xlink:to="loc_srt_ProductsAndServicesDomain_5056C8D2B1767D95215B5AD094E2D1AA_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_5056C8D2B1767D95215B5AD094E2D1AA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_84002D30E08F913B49715AD094E17C41" xlink:to="loc_srt_ProductsAndServicesDomain_5056C8D2B1767D95215B5AD094E2D1AA" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_BarterTransactionRevenueMember" xlink:label="loc_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_5056C8D2B1767D95215B5AD094E2D1AA" xlink:to="loc_ncmi_BarterTransactionRevenueMember_361E86701225AF38C39D5AD094E2C76E" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ContentSegmentSeconds" xlink:label="loc_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_ncmi_ContentSegmentSeconds_E378DBBCD3FB22EBBD8C5AD1C8706144" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_92E4746E35BCB1345C9A5AD094E3F6E9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_92E4746E35BCB1345C9A5AD094E3F6E9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_us-gaap_CostOfGoodsAndServicesSold_026E07250457B61D39045AD094E37568" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedReserves" xlink:label="loc_ncmi_AccruedReserves_A8FB567DCCA0C13615D45AD094E30773" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_ncmi_AccruedReserves_A8FB567DCCA0C13615D45AD094E30773" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RevenuePerformanceObligationPaymentTerms" xlink:label="loc_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_ncmi_RevenuePerformanceObligationPaymentTerms_D02263DF95EFBFAD2BFE5AD094E306D8" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NoncancelableContractTerms" xlink:label="loc_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_ncmi_NoncancelableContractTerms_DF98A489AC9671A008C15AD094E3D5ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueRemainingPerformanceObligation" xlink:label="loc_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_us-gaap_RevenueRemainingPerformanceObligation_8BB599B1860F915AB2EC5AD094E357FF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnbilledContractsReceivable" xlink:label="loc_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_3BF8AA55C659A4E387005AD094E207B7" xlink:to="loc_us-gaap_UnbilledContractsReceivable_5E1573ACF83958BD8E575AD094E9281B" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/RevenueFromContractsWithCustomersTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensation" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CF0C82D8E85E7C4C6C5520EA7AC8F733" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CF0C82D8E85E7C4C6C5520EA7AC8F733" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_D7D04F0F163C483250FB20EA7AC85301" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CF0C82D8E85E7C4C6C5520EA7AC8F733" xlink:to="loc_us-gaap_AwardTypeAxis_D7D04F0F163C483250FB20EA7AC85301" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_D7D04F0F163C483250FB20EA7AC85301" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_D7D04F0F163C483250FB20EA7AC85301" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_UnvestedStockOptionsMember" xlink:label="loc_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:to="loc_ncmi_UnvestedStockOptionsMember_0356BACAAAE2537571E620EA7AC9A37C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:to="loc_us-gaap_RestrictedStockMember_6D15F2B2373051F5405020EA7AC91CED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:to="loc_us-gaap_EmployeeStockOptionMember_D5F802531504D7A8D95C20EA7ACACC18" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_RestrictedStockAndRestrictedStockUnitsMember" xlink:label="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_6D4E74DDD1DF6B122A2A20EA7ACA8C9C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:to="loc_ncmi_RestrictedStockAndRestrictedStockUnitsMember_6D4E74DDD1DF6B122A2A20EA7ACA8C9C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_648EC3BBDA3A1192CF6920EA7AC9F8D6" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_43A38BC82D21859460B420EA7ACA5563" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_9AEE9D023F06F320010120EA7ACA9E54" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CF0C82D8E85E7C4C6C5520EA7AC8F733" xlink:to="loc_us-gaap_PlanNameAxis_9AEE9D023F06F320010120EA7ACA9E54" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_A679875B88D3C4E43CE020EA7ACA0929_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_9AEE9D023F06F320010120EA7ACA9E54" xlink:to="loc_us-gaap_PlanNameDomain_A679875B88D3C4E43CE020EA7ACA0929_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_A679875B88D3C4E43CE020EA7ACA0929" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_9AEE9D023F06F320010120EA7ACA9E54" xlink:to="loc_us-gaap_PlanNameDomain_A679875B88D3C4E43CE020EA7ACA0929" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_C214752B7687A72DBFF620EA7ACBB22B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_A679875B88D3C4E43CE020EA7ACA0929" xlink:to="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_C214752B7687A72DBFF620EA7ACBB22B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_24076DCDDE46AD9E5CAD20EA7ACB3432" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CF0C82D8E85E7C4C6C5520EA7AC8F733" xlink:to="loc_srt_RangeAxis_24076DCDDE46AD9E5CAD20EA7ACB3432" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_24076DCDDE46AD9E5CAD20EA7ACB3432" xlink:to="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_24076DCDDE46AD9E5CAD20EA7ACB3432" xlink:to="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_1E61576ABB4FC179D82220EA7ACB5B4C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7" xlink:to="loc_srt_MinimumMember_1E61576ABB4FC179D82220EA7ACB5B4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_5C8C80B349AC101D845D20EA7ACCAF21" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_C469CB570DB56C0237B220EA7ACB44A7" xlink:to="loc_srt_MaximumMember_5C8C80B349AC101D845D20EA7ACCAF21" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_2BFCC629060591D19EED20EA7ACC7E02" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_702F45DCA579E04CE43720EA7ACC9290" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_5F1D3CAA68B035CA047A20EA7ACC2610" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock" xlink:label="loc_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock_1C351DBFE4F1A3A7699520EA7AD2940E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_7F9FF6EDEE2EB071DFE620EA7AD254F7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_30F625E0A2D4363469C420EA7AD2D6A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_72A0E64B65F70D2CFEE420EA7AD34B1B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F5C5E60F92F91B36718720EA7AD306E1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_2D0B36C76369453EAD8820EA7AD37732" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardContractualTerm_FCFAFB1C0DE133FAC85520EA7AD3501F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardEstimatedAnnualForfeitureRate_40A860664A8EB9C02DA720EA7AD3BA32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_9CD12357A0DF2D1E35BC20EA7AD42751" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:type="locator" />
    <link:definitionArc order="13" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_A6F1CAC5AC27DD5F9D0A20EA7AD46757" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_AccruedDividends" xlink:label="loc_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_AccruedDividends_EB74D5CD3160D26BE27F20EA7AD46A68" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits" xlink:label="loc_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:type="locator" />
    <link:definitionArc order="15" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_DividendPaymentsDuringPeriodUponVestingOfStockUnits_B663AE993668B0FED2D220EA7AD40C09" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:type="locator" />
    <link:definitionArc order="16" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3C6939DCB4341E3D3A3E20EA7AD484AB" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:type="locator" />
    <link:definitionArc order="17" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentagePerYear_1811562EFF51FE382BCC20EA7AD48308" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:type="locator" />
    <link:definitionArc order="18" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRights_65AC06A606557D3A3AC120EA7AD56D69" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationMeasurementPeriod" xlink:label="loc_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:type="locator" />
    <link:definitionArc order="19" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_ShareBasedCompensationMeasurementPeriod_95BBE48ACD9A3C7ADE9A20EA7AD5717D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:type="locator" />
    <link:definitionArc order="20" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_D99CC0F2748DCCC44F6E20EA7AD50F8F" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria" xlink:label="loc_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:type="locator" />
    <link:definitionArc order="21" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_NumberOfAdditionalRestrictedStockIssuedUnderSatisfyingMaximumPerformanceCriteria_DD9972D8FDFFF0B945FE20EA7AD5DF47" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber" xlink:label="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:type="locator" />
    <link:definitionArc order="22" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_ncmi_ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsExpectedToVestAfterConsiderationOfExpectedForfeituresOutstandingNumber_C319CE047DA9A59050E420EA7AD51951" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_825DDC7EA56A74FE8A8120EA7AD66ED2" xlink:type="locator" />
    <link:definitionArc order="23" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_FB6B83B9F581F3CC123D20EA7ACC6305" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_825DDC7EA56A74FE8A8120EA7AD66ED2" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationScheduleOfShareBasedCompensationCostsAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationScheduleOfShareBasedCompensationCostsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_0ED19F1A0213C599CBDE1266659E5CFD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_1B73AF33B7642DD359E31266659E80CB" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_0ED19F1A0213C599CBDE1266659E5CFD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_0ED19F1A0213C599CBDE1266659E5CFD" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_0ED19F1A0213C599CBDE1266659E5CFD" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_NetworkCostsMember" xlink:label="loc_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1" xlink:to="loc_ncmi_NetworkCostsMember_E84004036D387C066190126665A0C048" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1" xlink:to="loc_us-gaap_SellingAndMarketingExpenseMember_E2DD75F7741CF9DC3157126665A0E334" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_6A56D9B3B2B5D0F51E40126665A01B55" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_CD37C677995608F3B8751266659F70E1" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_6A56D9B3B2B5D0F51E40126665A01B55" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_F48560003B27D182D028126E3B4D2F54" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_3C5BA1A160FB7A97CF55126665A1F943" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_FEB0BBAF49147B6548E2126EDB1174CE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_E43AA46F841B1C3CC7EC12729E0033A3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_AFFCA8B805D31A54738D126665A10481" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_09E8A9F44B2EAB89C585127959538050" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationSummaryOfOptionAwardActivityDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_45E753AB59BDF3A14AC5637DB3717526" xlink:to="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:to="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_5EE17A16DAAFB0F64EDF637DB3711CCF" xlink:to="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_9CE01C7511116BECC246637DB3716A4C" xlink:to="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_0CB3934FC293A230DF2B637DB371708A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsGranted_36AB18896FCBDBB42977637DB37180B2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_8B20540A5479E4557039637DB3710450" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B7A72907B9B60A59E222637DB371E9B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_0F7C7ADCF167B42FD72C637DB37117A5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_877AF1A9AAB575C5A6A7637DB3710CA5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_2EFBED3DEA632CF71953637DB37184D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_59043182E8978E1050AF637DB37156A1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_12766BC26C1FF36E29C3637DB3711EFD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_DECBD9A4C51CE492F668637DB3710690" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_35482CC6782EFFD211AC637DB371DAF6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_256D04F143E382EFE617637DB3717A40" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_D4D8A4D5F56005A4806C637DB3715803" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F686BC4B08F0BE19A8FF637DB371B769" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_973C117DDF64207522C5637DB3719720" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F2B0B65F281416052778637DB3712E93" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_490F2D014E8DDE2789D0637DB371F1D2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_FD1AC6F05AD8F8B6FC38637DB371A758" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_FE5036A9D3AC80E8D3E4637DB3717E83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_D8262F6152B8A80743F1637DB371E6C5" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsAdditionalInformationDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ShareBasedCompensationTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_B77BD1C7E9E8BA0AC216C8AE7C7F3825" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_99FCE0A733D79108AF0BC8AE7C7D755C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_B77BD1C7E9E8BA0AC216C8AE7C7F3825" xlink:to="loc_us-gaap_StatementTable_99FCE0A733D79108AF0BC8AE7C7D755C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_7C8FCD7245F6CA78E97CC8AE7C7E30F4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_99FCE0A733D79108AF0BC8AE7C7D755C" xlink:to="loc_us-gaap_PlanNameAxis_7C8FCD7245F6CA78E97CC8AE7C7E30F4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_7C8FCD7245F6CA78E97CC8AE7C7E30F4" xlink:to="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_7C8FCD7245F6CA78E97CC8AE7C7E30F4" xlink:to="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_FA9C3ABE869B02E063B2C8AE7C7E8418" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39" xlink:to="loc_ncmi_TwoThousandSevenEquityIncentivePlanMember_FA9C3ABE869B02E063B2C8AE7C7E8418" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember" xlink:label="loc_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_6905F557CF30A6E61190C8AE7C7EAA39" xlink:to="loc_ncmi_TwoThousandSevenEquityIncentivePlanAndTwoThousandSixteenEquityIncentivePlanMember_67003C33CB1A2B233AFAC8AE7C7FD70E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_B77BD1C7E9E8BA0AC216C8AE7C7F3825" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTextBlock_55EA07E2C328AB76B9B7C8AE7C7FF5A9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_B77BD1C7E9E8BA0AC216C8AE7C7F3825" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_BC9EE55C9ADFFE56009AC8AE7C7F6C66" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_B77BD1C7E9E8BA0AC216C8AE7C7F3825" xlink:to="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_7ADC99FE72B6432E4D6BC8AE7C7F0033" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/SubsequentEvent" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/SubsequentEventNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventLineItems" xlink:label="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTable" xlink:label="loc_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_SubsequentEventTable_839E09C9C9584DA98800C8AE7D6EA7B6" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_7E6A4C494FC71D6D9165C8AE7D6F6CC4" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_2DDD0F0849A74ADB4209C8AE7D6F4FB1" xlink:to="loc_us-gaap_SubsequentEventMember_E85ECB2BA03C2DB3E7E2C8AE7D6F4526" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableDateDeclaredDayMonthAndYear" xlink:label="loc_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_A92E16C4F63E1AE80005C8AE7D70CB47" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableAmountPerShare" xlink:label="loc_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_DividendsPayableAmountPerShare_5EE5900D337A7F4D5952C8AE7D709D7D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_DividendsPayableCurrentAndNoncurrent_2471767EE9653DB31325C8AE7D70617F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendsPayableDateOfRecordDayMonthAndYear" xlink:label="loc_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_7498F46CE36E44F76DC7C8AE7D7010F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DividendPayableDateToBePaidDayMonthAndYear" xlink:label="loc_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_8E29F645E647637EC6EEC8AE7D70690C" xlink:to="loc_us-gaap_DividendPayableDateToBePaidDayMonthAndYear_EAFB5870C5F82E6EABD9C8AE7D71FCF2" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/TemplateLink" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ValuationAndQualifyingAccounts" xlink:type="extended" />
  <link:definitionLink xlink:role="http://ncm.com/role/ValuationAndQualifyingAccountsScheduleOfValuationAndQualifyingAccountsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ValuationAndQualifyingAccountsDisclosureLineItems" xlink:label="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ValuationAndQualifyingAccountsDisclosureTable" xlink:label="loc_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="loc_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesTypeAxis" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureTable_103A0F20200E827665B71C506AC39715" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDomain" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDomain" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_535808972375927FA1731C506AC3370A" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForCreditLossMember" xlink:label="loc_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:to="loc_us-gaap_AllowanceForCreditLossMember_A30275D729CBDB1326641C506AC3B2A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember" xlink:label="loc_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_F4A250256FC1204E2B8E1C506AC3CEBF" xlink:to="loc_us-gaap_ValuationAllowanceOfDeferredTaxAssetsMember_11488A43D681D2DC0F331C506AC3A1E9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesBalance_1C1709DA68ED553E93771C506AD347E0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_D075A99356BBB1F7458E1C506AD38409" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C298846DC136AFB19F541C506AD318CF" xlink:type="arc" />
    <link:loc xlink:href="ncmi-20191226.xsd#ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts" xlink:label="loc_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ValuationAndQualifyingAccountsDisclosureLineItems_4CDB4EEA29EA412748D41C506AD3047D" xlink:to="loc_ncmi_ValuationAllowancesAndReservesChargedAndReversedToOtherAccounts_4C76FC7DA85A0A590BB01C506AD36434" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://ncm.com/role/ValuationAndQualifyingAccountsTables" xlink:type="extended" />
</link:linkbase>
