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    <link:label id="lab_ncmllc_DebtInstrumentCovenantNetTotalLeverageRatio_C5C4A00A5A4335CED32DA11FAD5E1FA1_terseLabel_en-US" xlink:label="lab_ncmllc_DebtInstrumentCovenantNetTotalLeverageRatio_C5C4A00A5A4335CED32DA11FAD5E1FA1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net total leverage ratio, covenant</link:label>
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    <link:label id="lab_ncmllc_DebtInstrumentNetTotalLeverageRatio_C347172C0A6931F12B2EA11FAD5EA215_terseLabel_en-US" xlink:label="lab_ncmllc_DebtInstrumentNetTotalLeverageRatio_C347172C0A6931F12B2EA11FAD5EA215" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net total leverage ratio</link:label>
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    <link:loc xlink:href="ncmllc-20200625.xsd#ncmllc_DebtInstrumentNetTotalLeverageRatio" xlink:label="loc_ncmllc_DebtInstrumentNetTotalLeverageRatio_C347172C0A6931F12B2EA11FAD5EA215" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_7BC7F22990A7E7046F57A11FAD5EC33F_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_7BC7F22990A7E7046F57A11FAD5EC33F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument face amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_7BC7F22990A7E7046F57A11FAD5EC33F_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_7BC7F22990A7E7046F57A11FAD5EC33F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Face Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_7BC7F22990A7E7046F57A11FAD5EC33F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_090D4CA954E579365C97A11FAD5E6AC5_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_090D4CA954E579365C97A11FAD5E6AC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_090D4CA954E579365C97A11FAD5E6AC5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_698D3481EBA9CD3DD0A9A11FAD5EE502_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_698D3481EBA9CD3DD0A9A11FAD5EE502" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Frequency of Periodic Payment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DebtInstrumentFrequencyOfPeriodicPayment" xlink:label="loc_us-gaap_DebtInstrumentFrequencyOfPeriodicPayment_698D3481EBA9CD3DD0A9A11FAD5EE502" xlink:type="locator" />
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    <link:label id="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2_terseLabel_en-US" xlink:label="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument issued percentage of face value</link:label>
    <link:label id="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2_label_en-US" xlink:label="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Issued Percentage Of Face Value</link:label>
    <link:label id="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2_documentation_en-US" xlink:label="lab_ncmllc_DebtInstrumentIssuedPercentageOfFaceValue_8A7DBABA727C418B21C7A11FAD5E2DD2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt instrument issued percentage of face value.</link:label>
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    <link:label id="lab_ncmllc_ACJVLLCMember_74DD25708A0BE410B057A19C194DA6F1_terseLabel_en-US" xlink:label="lab_ncmllc_ACJVLLCMember_74DD25708A0BE410B057A19C194DA6F1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AC JV, LLC</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentPaymentTerms_B624682A9FE69B6803D0A19C194E406A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentPaymentTerms_B624682A9FE69B6803D0A19C194E406A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Payment Terms</link:label>
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    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_3EEB099E9D02C82B03A9B4E17EFC5DA5_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_3EEB099E9D02C82B03A9B4E17EFC5DA5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax (benefit) expense</link:label>
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    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_C8A8EB84CE0048496705B4E17EFDC727_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_C8A8EB84CE0048496705B4E17EFDC727" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_64ED1520B2E2A9B8DCFFB4E17EFF215F_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInContractWithCustomerLiability_64ED1520B2E2A9B8DCFFB4E17EFF215F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenue</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_5625E1E5FD2ABF224918B4E17EFF3C8A_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_5625E1E5FD2ABF224918B4E17EFF3C8A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_5625E1E5FD2ABF224918B4E17EFF3C8A_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_5625E1E5FD2ABF224918B4E17EFF3C8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
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    <link:label id="lab_ncmllc_DueFromFoundingMembersCurrent_CEDFD9476AD9398C169999DE13B00842_documentation_en-US" xlink:label="lab_ncmllc_DueFromFoundingMembersCurrent_CEDFD9476AD9398C169999DE13B00842" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Due From Founding Members, Current</link:label>
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    <link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_83CF2F0C2DB63A5F32ED99DE13B0E03E_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_83CF2F0C2DB63A5F32ED99DE13B0E03E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prepaid Expense and Other Assets, Current</link:label>
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    <link:label id="lab_us-gaap_AssetsCurrent_13300E372BF9B518570A99DE13B07119_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_13300E372BF9B518570A99DE13B07119" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_13300E372BF9B518570A99DE13B07119_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_13300E372BF9B518570A99DE13B07119" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
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    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NON-CURRENT ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Noncurrent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="loc_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61" xlink:to="lab_us-gaap_AssetsNoncurrentAbstract_5A7136609F5B7B28AEF599DE13B0AB61" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_75C0E39CC60B727D425299DE13B0A868_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_75C0E39CC60B727D425299DE13B0A868" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net of accumulated depreciation of $75.6 and $70.7, respectively</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_75C0E39CC60B727D425299DE13B0A868_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_75C0E39CC60B727D425299DE13B0A868" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
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    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_74ED62A50D49D6AF3FE299DE13B0C995_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_74ED62A50D49D6AF3FE299DE13B0C995" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net of accumulated amortization of $211.0 and $198.9, respectively</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_74ED62A50D49D6AF3FE299DE13B0C995" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_74ED62A50D49D6AF3FE299DE13B0C995" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_74ED62A50D49D6AF3FE299DE13B0C995" xlink:type="arc" />
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    <link:label id="lab_us-gaap_DeferredIncomeTaxAssetsNet_7D2013CFDA58472D1EAD99DE13B09252_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxAssetsNet_7D2013CFDA58472D1EAD99DE13B09252" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:label="loc_us-gaap_DeferredIncomeTaxAssetsNet_7D2013CFDA58472D1EAD99DE13B09252" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherLongTermInvestments_FCA57CED8E9B6596D9F199DE13B042E9_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_FCA57CED8E9B6596D9F199DE13B042E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other investments</link:label>
    <link:label id="lab_us-gaap_OtherLongTermInvestments_FCA57CED8E9B6596D9F199DE13B042E9_label_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestments_FCA57CED8E9B6596D9F199DE13B042E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="loc_us-gaap_OtherLongTermInvestments_FCA57CED8E9B6596D9F199DE13B042E9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_4E7FA37087A46731369599DE13B044E4_terseLabel_en-US" xlink:label="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_4E7FA37087A46731369599DE13B044E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt issuance costs, net</link:label>
    <link:label id="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_4E7FA37087A46731369599DE13B044E4_label_en-US" xlink:label="lab_us-gaap_DebtIssuanceCostsLineOfCreditArrangementsNet_4E7FA37087A46731369599DE13B044E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Line of Credit Arrangements, Net</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_8BDB76BA694A06180D9999DE13B0BD9E_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_8BDB76BA694A06180D9999DE13B0BD9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_8BDB76BA694A06180D9999DE13B0BD9E_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_8BDB76BA694A06180D9999DE13B0BD9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_AssetsNoncurrent_BC4ADCEBE73BF241C42D99DE13B0E235_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsNoncurrent_BC4ADCEBE73BF241C42D99DE13B0E235" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total non-current assets</link:label>
    <link:label id="lab_us-gaap_AssetsNoncurrent_BC4ADCEBE73BF241C42D99DE13B0E235_label_en-US" xlink:label="lab_us-gaap_AssetsNoncurrent_BC4ADCEBE73BF241C42D99DE13B0E235" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_CB1A8C0A933B9886908A99DE13B0DD80_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_CB1A8C0A933B9886908A99DE13B0DD80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_FB091987C7C8DDFA928499DE13B0B499_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_FB091987C7C8DDFA928499DE13B0B499" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_FB091987C7C8DDFA928499DE13B0B499" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DueToRelatedPartiesCurrent_396C0FD8B663DE8582BB99DE13B80564_verboseLabel_en-US" xlink:label="lab_us-gaap_DueToRelatedPartiesCurrent_396C0FD8B663DE8582BB99DE13B80564" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amounts due to founding members, net</link:label>
    <link:label id="lab_us-gaap_DueToRelatedPartiesCurrent_396C0FD8B663DE8582BB99DE13B80564_label_en-US" xlink:label="lab_us-gaap_DueToRelatedPartiesCurrent_396C0FD8B663DE8582BB99DE13B80564" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Due to Related Parties, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_DueToRelatedPartiesCurrent" xlink:label="loc_us-gaap_DueToRelatedPartiesCurrent_396C0FD8B663DE8582BB99DE13B80564" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_9E66435D2EC24095827E99DE13B83809_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_9E66435D2EC24095827E99DE13B83809" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_9E66435D2EC24095827E99DE13B83809" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_7747AE6B91623B4828C999DE13B83E6C_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_7747AE6B91623B4828C999DE13B83E6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee-related Liabilities, Current</link:label>
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    <link:label id="lab_us-gaap_AccountsPayableCurrent_A9BA1AB0CBEB9E2F658D99DE13B84046_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_A9BA1AB0CBEB9E2F658D99DE13B84046" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable, Current</link:label>
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    <link:label id="lab_us-gaap_OtherLiabilitiesCurrent_7D03C419ABB655CA6FB399DE13B8BB77_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesCurrent_7D03C419ABB655CA6FB399DE13B8BB77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherLiabilitiesCurrent_7D03C419ABB655CA6FB399DE13B8BB77" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_464E9A965DD78E346D0799DE13B81444" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LiabilitiesNoncurrentAbstract_99E405452C2B99922A8199DE13B80A08_label_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrentAbstract_99E405452C2B99922A8199DE13B80A08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Noncurrent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LiabilitiesNoncurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesNoncurrentAbstract_99E405452C2B99922A8199DE13B80A08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_99E405452C2B99922A8199DE13B80A08" xlink:to="lab_us-gaap_LiabilitiesNoncurrentAbstract_99E405452C2B99922A8199DE13B80A08" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_0BCB91E297A014C2277099DE13B859A0_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_0BCB91E297A014C2277099DE13B859A0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, net of debt issuance costs of $8.7 and $9.0, respectively</link:label>
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_0BCB91E297A014C2277099DE13B859A0_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_0BCB91E297A014C2277099DE13B859A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Excluding Current Maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_0BCB91E297A014C2277099DE13B859A0" xlink:type="locator" />
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    <link:loc xlink:href="ncmllc-20200625.xsd#ncmllc_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent" xlink:label="loc_ncmllc_PayableToFoundingMembersUnderTaxSharingAgreementNoncurrent_4642792765C686B3B63699DE13B8BFA5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_373AEECC6BAF4E61E84799DE13B8C83C_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_373AEECC6BAF4E61E84799DE13B8C83C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_373AEECC6BAF4E61E84799DE13B8C83C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LiabilitiesNoncurrent_BA98A6AD80D4341ACE2E99DE13B89DD9_label_en-US" xlink:label="lab_us-gaap_LiabilitiesNoncurrent_BA98A6AD80D4341ACE2E99DE13B89DD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_Liabilities_A90A965F6C2AE713A49F99DE13B8E88D_label_en-US" xlink:label="lab_us-gaap_Liabilities_A90A965F6C2AE713A49F99DE13B8E88D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2020/elts/us-gaap-2020-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_A90A965F6C2AE713A49F99DE13B8E88D" xlink:type="locator" />
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