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<!-- DFS ActiveDisclosure(SM) XBRL Schema Document - http://www.dfsco.com/financial-services/ -->
<!-- Creation Date      : 2017-02-23T23:39:40.9933226+00:00 -->
<!-- Version            : 2.4.1.13 -->
<!-- Package ID         : C389C6B48B61443F838564C94080B31D-0001377630-001612 -->
<!-- Copyright (c) 2017 Donnelley Financial, LLC. All Rights Reserved. -->
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  <element id="ncmi_DistributionMadeToLimitedLiabilityCompanyLlcMemberCashReceivableDeclared" name="DistributionMadeToLimitedLiabilityCompanyLlcMemberCashReceivableDeclared" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit" />
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  <element id="ncmi_NumberOfCommonUnitsConvertedToCommonStock" name="NumberOfCommonUnitsConvertedToCommonStock" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" />
  <element id="ncmi_IncreaseDecreaseToLongTermPayableToFoundingMembersUnderTaxSharingAgreement" name="IncreaseDecreaseToLongTermPayableToFoundingMembersUnderTaxSharingAgreement" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit" />
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  <element id="ncmi_NumberOfTheaterRequiredToDivest" name="NumberOfTheaterRequiredToDivest" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" />
  <element id="ncmi_NumberOfMarketsToBeCoveredByDivestedTheater" name="NumberOfMarketsToBeCoveredByDivestedTheater" type="xbrli:integerItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" />
  <element id="ncmi_NotesReceivableStatedInterestRate" name="NotesReceivableStatedInterestRate" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" />
  <element id="ncmi_NotesReceivableRelatedPartiesFutureMinimumPrincipalPaymentsNextTwelveMonths" name="NotesReceivableRelatedPartiesFutureMinimumPrincipalPaymentsNextTwelveMonths" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit" />
  <element id="ncmi_NotesReceivableRelatedPartiesFutureMinimumPrincipalPaymentsDueInTwoYears" name="NotesReceivableRelatedPartiesFutureMinimumPrincipalPaymentsDueInTwoYears" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="debit" />
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  <element id="ncmi_SeniorNotesDueTwoZeroTwoTwoMember" name="SeniorNotesDueTwoZeroTwoTwoMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
  <element id="ncmi_SeniorUnsecuredNotesDueTwoZeroTwoSixMember" name="SeniorUnsecuredNotesDueTwoZeroTwoSixMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
  <element id="ncmi_TermLoanMember" name="TermLoanMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
  <element id="ncmi_LineOfCreditIncreaseInBorrowingCapacity" name="LineOfCreditIncreaseInBorrowingCapacity" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" xbrli:balance="credit" />
  <element id="ncmi_NumberOfPeriodsRevolvingCreditFacilityExtended" name="NumberOfPeriodsRevolvingCreditFacilityExtended" type="xbrli:durationItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" />
  <element id="ncmi_SeniorSecuredCreditFacilityMember" name="SeniorSecuredCreditFacilityMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
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  <element id="ncmi_ChangeOfControlMember" name="ChangeOfControlMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
  <element id="ncmi_SeniorSecuredLeverageRatio" name="SeniorSecuredLeverageRatio" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" />
  <element id="ncmi_DebtRedemptionPremiumPayment" name="DebtRedemptionPremiumPayment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="debit" />
  <element id="ncmi_DebtInstrumentIssuedPercentageOfFaceValue" name="DebtInstrumentIssuedPercentageOfFaceValue" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="instant" nillable="true" abstract="false" />
  <element id="ncmi_AchievementOfPercentageInPerformanceBasedRestrictedStock" name="AchievementOfPercentageInPerformanceBasedRestrictedStock" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" />
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  <element id="ncmi_NetworkCostsMember" name="NetworkCostsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
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  <element id="ncmi_PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" name="PercentageOfIncreaseInPaymentPerDigitalScreenAndDigitalCinemaEquipment" type="num:percentItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" />
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  <element id="ncmi_FinancialCertificatesOfDepositMember" name="FinancialCertificatesOfDepositMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
  <element id="ncmi_IndustrialCertificatesOfDepositMember" name="IndustrialCertificatesOfDepositMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="true" />
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  <element id="ncmi_ValuationAllowancesAndReservesChargedAndReversedToCostAndExpense" name="ValuationAllowancesAndReservesChargedAndReversedToCostAndExpense" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" xbrli:periodType="duration" nillable="true" abstract="false" xbrli:balance="credit" />
</schema>
