Investor Relations

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 176 Designated Market Areas® (49 of the top 50) and includes over 18,300 screens (17,300 digital). During 2010, approximately 700 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events broadcast network is comprised of nearly 700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.

We currently derive revenue principally from the following activities:

• Advertising: We develop, produce, sell and distribute a branded, pre-feature entertainment and advertising program called "FirstLook," along with an advertising program for our lobby entertainment network and various marketing and promotional products in theatre lobbies;
• Fathom Business: We facilitate live and pre-recorded networked and single-site meetings and corporate events in the movie theatres throughout our network; and
• Fathom Consumer: We distribute live and pre-recorded concerts, sporting events and other entertainment programming content to theatres across our digital network.