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May 4, 2017 at 5:00 PM ET

Company Profile

National CineMedia (NCM) is America’s Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. More than 700 million moviegoers annually attend theatres that are currently under contract to present NCM’s FirstLook pre-show in over 40 leading national and regional theatre circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,500 screens in over 1,600 theatres in 189 Designated Market Areas® all of the top 50. NCM Digital goes beyond the big screen, extending in-theatre campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 43.7% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit

We currently derive revenue principally from the following activities:

  • Advertising: We develop, produce, sell and distribute a branded, pre-feature entertainment and advertising program called "FirstLook," along with an advertising program for our lobby entertainment network and various marketing and promotional products in theatre lobbies;

Recent Releases

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Lawrence Snapp Named SVP of Corporate Development & Chief Digital Officer CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia (NCM), America's Movie Network, has named Lawrence Snapp to the new role...


CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia, Inc. (NASDAQ: NCMI) ("the Company" or "NCM"), the managing member and owner of 39.0% of National CineMedia, LLC ("NCM LLC"), the operator of the largest digital in-theatre medi...


Long-Time Discovery Communications Advertising Executive and 27-Year Industry Veteran Joins America's Movie Network to Vie for Premium Video Dollars CENTENNIAL, Colo. & NEW YORK--(BUSINESS WIRE)-- Natio...


Largest Cinema Advertising Network in the U.S. Welcomes Bow Tie Cinemas, Cinergy Entertainment, Main Street Theatres and Megaplex Theatres Adding 71 New Theaters, 533 Screens and 20 Million Attendees Expands Partnersh...


Long-Time Partners to Both Benefit from Common Unit Adjustments, Transfer and Divestiture of Theaters, and Ongoing Cooperation CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia, Inc. (NCM) and American Mul...

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4:00 PM ET on Apr 27, 2017
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