Catherine Sullivan

Catherine Sullivan

President, Sales, Marketing & Partnerships

Catherine is President, Sales, Marketing & Partnerships with National CineMedia (NCM), LLC and National CineMedia, Inc., based in the company's New York office. She joined NCM in May 2024 and will oversee the Company's sales and marketing strategy and lead initiatives to continue the momentum of brands returning to the theater to reach sought-after audiences.

Catherine Sullivan is a seasoned executive with a wealth of experience in media and AdTech. Currently serving as a senior advisor to Equativ,, Telly, #Paid, and several other startups, Catherine brings strategic insight and industry expertise to her advisory roles.

Prior to her consultancy work, Catherine played a pivotal role as a consultant for Penn Entertainment, facilitating the successful closure of the ESPN Bet deal. Preceding this accomplishment, she held the esteemed position of CEO at PHD Media US, where she transformed the organization into a powerhouse of innovation and excellence, driving unprecedented growth and market leadership.

In her role as CEO, Catherine spearheaded groundbreaking initiatives, fostering a culture of creativity and collaboration that propelled PHD Media US to the forefront of the industry. Under her leadership, the agency earned accolades for its cutting-edge campaigns and strategic vision, solidifying its reputation as a trailblazer in media planning and buying.

Transitioning to the role of Chief Investment Officer at Omnicom Media Group (OMG) NA, Catherine continued to redefine industry standards and shape the future of media investment. Leading investment strategies across flagship agencies such as OMD, PHD, and Hearts &Science, she orchestrated transformative initiatives that optimized client outcomes and maximized ROI.

Catherine's tenure at OMG was marked by strategic foresight and bold decision-making, driving unparalleled growth and profitability for the organization. Her visionary leadership and unwavering commitment to excellence earned her recognition as a driving force in the industry, setting new benchmarks for success and innovation.

Before her tenure at OMG, Catherine held executive positions at both ABC and NBC, where she played instrumental roles in driving revenue growth and fostering innovation in digital multiplatform sales.