NCM Fathom and Rhino Entertainment Present Historic Dead Event in
Nearly 540 Movie Theaters on April 20
CENTENNIAL, Colo.--(BUSINESS WIRE)--
The critically acclaimed cinematic concert rockumentary, The
Grateful Dead Movie Event will take audiences back to the
‘70s for a one-night in-theater event on Wednesday, April 20 at 7:30
p.m. local time. Under the direction of the band's lead guitarist Jerry
Garcia and co-directed by Leon Gast, these legendary 1974 concerts
capture the Grateful Dead at the pinnacle of their psychedelic worldwide
fame while documenting the Dead Head experience. During this NCM Fathom
event, theater audiences will be the first to see exclusive,
never-before-seen interviews with both Garcia and Bob Weir that were
captured during the filming of this historic production.
Tickets for The Grateful Dead Movie Event are
available at participating theater box offices and online at www.FathomEvents.com.
For a complete list of theater locations, prices and additional
information, visit the Fathom website (theaters and participants are
subject to change).
Presented by NCM Fathom and Rhino Entertainment, The Grateful Dead
Movie Event will be broadcast in nearly 540 movie theaters
across the country through NCM's exclusive Digital
Broadcast Network.
The Grateful Dead Movie was shot during the legendary band's
concerts at Winterland Arena in San Francisco in October 1974, prior to
the Grateful Dead taking a two-year sabbatical. The Grateful Dead
Movie debuted in New York City on June 1, 1977, and chronicles
several different facets of the original Dead Head phenomena. The
Grateful Dead Movie includes band performances of "U.S. Blues," "One
More Saturday Night," "Casey Jones," "Playing in the Band" and "Sugar
Magnolia," among other Dead classics. The Grateful Dead Movie
played throughout the summer of 1977 in San Francisco and select markets
across the U.S. NCM Fathom brought the concert event to 19 markets in
2003, but it has not been available in wide theatrical distribution
since its initial release in 1977.
"This flashback concert is a chance for Dead Heads to relive the
experience of one the band's most famous performances," said Dan
Diamond, vice president of NCM Fathom. "The never-before-seen interview
with Jerry Garcia is definitely a must-see, and Dead fans may just see
themselves or their friends on the big screen who were at the 1974
concerts. This event will be big fun for Dead fans of all ages."
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom present cinema advertising and events across the nation's
largest digital in-theater network, comprised of theaters owned by AMC
Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM's theater advertising network covers 170 Designated Market
Areas® (49 of the top 50) and includes approximately 17,300 screens
(16,000 digital). During 2010, over 675 million patrons attended movies
shown in theaters currently included in NCM's network (including
Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM
Fathom Events broadcast network is comprised of over 600 locations
in 162 Designated Market Areas® (all of the top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 43
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.nationalcinemedia.com
or www.ncm.com
or www.fathomevents.com.
(NCMI-F)
About Rhino Entertainment
Based in Burbank, California, Warner Music Group's Rhino Entertainment
was founded in 1978 and is the world's leading pop culture label.
Emphasizing flawless sound quality, bonus tracks, informative liner
notes, award-winning creative packaging, an offbeat sense of humor, and
a strong social conscience, Rhino continues to set the standard for
excellence in the reissue business it pioneered in both the physical and
digital worlds. Rhino is also expanding the definition of what a catalog
music company is, as evidenced by the label's recent name and likeness
representation deal with Frank Sinatra and its multi-faceted
relationship with Grateful Dead. The vast Rhino catalog of more than
5,000 CDs, videos, and digital exclusive albums features material by
Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John
Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees,
Carly Simon, Curtis Mayfield, among many others.
NCM Fathom
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop
Marketing for NCM Fathom
Erik Stein, 818-761-6100
estein@solters.com
or
Sam
Threadgill, 818-761-6100
sthreadgill@solters.com
or
Rhino
Entertainment
Jason Elzy. 818-238-6220
Jason.Elzy@rhino.com
Source: National CineMedia
News Provided by Acquire Media
