CENTENNIAL, Colo. & GRAND RAPIDS, Mich.--(BUSINESS WIRE)--
National CineMedia (NCM), a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology,
has added Loeks Theatres, Inc.'s Celebration! Cinema as a new network
affiliate.
Under the provisions of the new, exclusive long-term agreement, nine
Celebration! Cinema movie theaters with 142 screens in Michigan will
join the NCM Cinema Network and exclusively present NCM's FirstLook
pre-feature program effective immediately. Select Celebration! Cinema
locations will also continue to present NCM Fathom Event's live and
pre-recorded entertainment events as they have since 2007. Celebration!
Cinema theaters have a combined estimated annual attendance of
approximately 5.5 million patrons.
"Having helped the Loeks theater group put more patrons in their seats
as part of our NCM Fathom Events network for the last several years, we
look forward to providing them with additional advertising revenue when
they join our advertising network in September and their audiences can
also enjoy our high-quality FirstLook pre-show," said Kurt Hall,
NCM's chairman and chief executive officer. "Their excellent theaters in
southeast Michigan allow us to not only expand our presence in those
DMAs for our local and regional advertisers, but also to offer our
national advertisers an even larger and more ubiquitous national
footprint."
"NCM has been providing us with innovative and dynamic alternative
content for a few years now," said J.D. Loeks, president and chief
operating officer of Celebration! Cinema. "It made perfect sense to add
their excellent, pre-feature package to our programming. We know our
guests will appreciate NCM's entertaining pre-show. "
NCM currently has exclusive, long-term cinema advertising agreements in
place with founding member exhibitors AMC Entertainment Inc., Cinemark
Holdings Inc. and Regal Entertainment Group — the three largest
exhibitors in the country — totaling approximately 1,150 theaters and
15,250 screens. In addition, NCM has network affiliate relationships
with over 30 top regional theater circuits representing approximately
390 theaters and 4,100 screens. With the addition of Celebration!
Cinema, NCM's national cinema network totals approximately 1,540
theaters and approximately 19,350 screens.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 181 Designated Market Areas® (49 of the top
50) and includes over 19,000 screens (approximately 17,800 digital).
During 2011, over 670 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 700 locations in 167 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com.
About Celebration! Cinema
John D. Loeks owns and operates Celebration! Cinema movie theaters in
Grand Rapids, Kentwood, Gaines Township, Grandville, Lansing, Muskegon/
Norton Shores, Okemos, Kalamazoo/ Portage, Benton Harbor/ St. Joseph,
and Mt. Pleasant, Michigan. Celebration! Cinema is a state-of-the-art
shared entertainment experience with first rate amenities at each
location. For more, visit www.celebrationcinema.com.
NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy
Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Celebration!
Cinema
Steve VanWagoner, 616-318-8949
svanwagoner@celebratincinema.com
Source: National CineMedia
News Provided by Acquire Media
