ShowPlace ICON, O'Neil Cinemas, Pittsburgh Theatres, Fairchild
Cinemas and The Cinema Grill Movie Theaters Will Present NCM's
FirstLook Cinema Advertising Program
CENTENNIAL, Colo.--(BUSINESS WIRE)--
National CineMedia (NCM), a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology,
has added five new affiliates to its national theater network.
Under the provisions of exclusive long-term agreements with ShowPlace
ICON, O'Neil Cinemas, Pittsburgh Theatres, Fairchild Cinemas and The
Cinema Grill, 16 multiplex movie theaters with 169 screens and
approximately five million annual attendees will join the NCM
Cinema Network and exclusively present NCM's FirstLook
pre-feature program.
The new affiliate agreements add theaters to NCM's network in Colorado
(including Denver), Idaho, Illinois (including Chicago), Maryland,
Minnesota (including Minneapolis), New Hampshire, Ohio, Pennsylvania and
Washington.
"These five high-quality new affiliates strengthen our network coverage
in key locations across the country, providing us with improved
competitive positioning relative to other national video advertising
networks," said Kurt Hall, NCM's chairman and chief executive officer.
"These new long-term relationships give us the number one theater in
Chicago, while strengthening our geographic coverage in several key
states. The addition of regional theater circuits like these is becoming
increasingly important as we continue to expand our client base into
categories requiring more overall national impression scale and more
ubiquitous geographic coverage."
NCM currently has exclusive, long-term cinema advertising agreements in
place with founding member exhibitors AMC Entertainment Inc., Cinemark
Holdings Inc. and Regal Entertainment Group, the three largest
exhibitors in the country totaling approximately 1,150 theaters and
15,250 screens. In addition, NCM has network affiliate relationships
with over 30 top regional theater circuits representing approximately
400 theaters and 4,250 screens. With the addition of these new network
affiliates, NCM's national cinema network totals approximately 1,550
theaters and approximately 19,500 screens.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema
advertising and events across the nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (over 18,400 digital). During 2011,
approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 720 locations in 170 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com.
About ShowPlace ICON
Modern design and delectable dining converge with state-of-the-art
cinematic technology make ShowPlace ICON Theatres a feast of the senses.
Founded in 1909 with a single storefront nickelodeon, Chicago-based
Kerasotes ShowPlace Theatres introduced a "new era of moviegoing" with
its ShowPlace ICON Theatres in Chicago and Minneapolis. Managed by third
generation family, Tony and Dean Kerasotes, the Company plans to debut
ShowPlace ICON Theatres in additional major U.S. markets. www.ShowPlaceICON.com
About O'Neil Cinemas
O'Neil Cinemas is committed to providing customers with the best
entertainment experience possible. We take pride in our well located
parking lots, spacious and clean interiors, tiered stadium seating,
digital sound systems, extra wide seats, cutting-edge gaming areas,
high-quality refreshments and state-of-the-art digital projection
systems. www.oneilcinemas.com
About Pittsburgh Theatres
http://www.moviescoop.com
About Fairchild Cinemas
www.fairchildcinemas.com
About The Cinema Grill
The Cinema Grill in Aurora, Colo., is a unique dining & entertainment
experience, combining current feature films, a wide beverage selection
including beer, wine and your favorite cocktails, along with a terrific
menu. www.cinemagrill.com
NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy
Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
Source: National CineMedia
News Provided by Acquire Media
