National CineMedia and ScreenvisionMedia to Integrate Cinema Data into Nielsen's RLD Feed

June 6, 2024

Via collaboration with The People Platform, agencies can now seamlessly input cinema data into their proprietary systems, better capture power of cinema in overall media mix.

June 6, 2024, New York, NY - National CineMedia (NCM) and Screenvision Media, the nation’s two leading cinema advertising platforms that collectively reach a majority of all U.S. moviegoers annually, today announced their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data (AMRLD). feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLDfeed integration.

Media buying agencies will now have the ability to easily input cinema data provided within the AMRLD feed into their own unique measurement and analytics tools, thereby providing a more comprehensive understanding of the premium video ecosystem. The additional respondent-level data from both companies will enable brands to measure and track KPIs across critical metrics such as audience, attention and attribution, providing an omnichannel view that now includes cinema.

“With our inclusion into the AMRLD feed, decision makers can now evaluate cinema alongside other channels within the premium video marketplace. We are thrilled to see NCM’s ongoing investments in data and measurement through NCMx further solidified by this industry collaboration with Nielsen and The People Platform.” shared Mike Rosen, Chief Revenue Officer at NCM.

Christine Martino, Chief Revenue Officer at Screenvision Media said: “With this integration, our agency partners gain valuable access to data that enables them to compare cinema’s effectiveness, which we've long recognized, to other mediums. Cinema consistently stands out as the premier platform for storytelling, delivering the most attentive audience in media. And, as cinema continues to evolve as a dynamic advertising platform, we remain steadfast in our commitment to driving measured impact for brands and cementing its essential role in today's diverse media ecosystem.”

In recent years, the perception of cinema advertising has shifted from solely a brand-building medium to one that encompasses both brand and performance metrics. Cinema has continued to enhance measurement and innovate, making its data available to the media marketplace and meeting the needs of brands and agencies.

About NCM
National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s Noovie® Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM’s cinema advertising platform consists of more than 18,400 screens in over 1,450 theaters in 190 Designated Market Areas® (all of the Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing member of, National CineMedia, LLC. For more information, visit

About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors. The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising more than 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.

About The People Platform
The People Platform, a Stagwell Global Company, is the industry leader in advanced audience measurement for the Cinema and Digital Out-of-Home (DOOH) sectors. Using its cloud-based platform and mobile location intelligence, The People Platform provides transactional currencies for its networks, agencies, and brands. The People Platform Cinema Audience Measurement Service delivers high-quality, actionable audience insights into the US movie market by observing, engaging, and analyzing moviegoers at nearly 4,000 movie theaters across the United States.

Media Contact:
National CineMedia
Pam Workman, VP PR & Corporate Communications