NCM’s Digital Out Of Home (DOOH) group, which was created to further unite brands with audiences beyond theaters in a variety of complementary venues, will sell Trooh’s on-campus out-of-home media inventory locally and regionally across the country.
The new Noovie® On-Campus DOOH offering, powered by Trooh, features a unique way to reach young, Gen Z movie fans and point-of-market-entry consumers in campus locations where they spend the most time, including high traffic non-academic, commercial spaces such as campus retail and book stores, student centers and cafeterias, athletics and recreation. The network’s dynamic HD digital video screens with audio, including some with charging station capabilities to drive interaction, offer relevant and dynamic content to engage over 8.6 million young adults (573 million monthly impressions) at over 600 college and university campuses in 47 states, including the top 25 DMAs.
“Adults 18-24 are a core moviegoing demographic, so there is tremendous crossover between movie fans and college students. Our new Noovie On-Campus offering, powered by Trooh, will allow us to work with local and regional brands to reach these young, movie-inspired audiences on university campuses in a completely engaging and brand-safe environment,” said
“Ours is the only national, digital, addressable campus media network in the
Trooh is a place-based media network in the US reaching millions of consumers at the intersection of the digital and physical worlds, on their daily journey out-of-home. Trooh Campus connects brands with A18-24 in over 600 college campuses across the
This press release contains various forward-looking statements, within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, that reflect management’s current expectations or beliefs regarding, among other things, the Trooh relationship and expected consumer interactions. Forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties.
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