National CineMedia (NCM) and ScoreStream Team Up To Bring Local Sports To The Movies
New Noovie Local Sports Highlights Pre-Show Segments Powered By ScoreStream Will Provide Local Businesses With Unique Advertising Sponsorship Opportunities
The ScoreStream mobile app lets fans in the stands crowd source scores,
photos and videos of their local teams while following all the teams in
their area in real time. The best of the best of this user-generated
content from each local region will now be featured regularly in movie
theater lobbies around the country across NCM’s
Area businesses will have the opportunity to be the exclusive sponsor of these Noovie Local – Powered By ScoreStream sports highlight packages in their neighborhood theater, connecting with movie audiences and becoming the voice of local sports in the community. The sports content will change monthly, and features year-round high school sports highlights, plus high school, college and pro scores in real-time from across town and across the state.
“When we created our Noovie pre-show, movie audiences told us that great local content was one of the things they most wanted to see, along with behind-the-scenes movie features and games,” said NCM Senior Vice President of Local Sales and Affiliate Partnerships Stacie Tursi. “If there are two things that people are passionate about, it’s movies and sports. So, working with ScoreStream to bring that combination to Noovie is a home run. When you think about it, some of the most beloved movies of all times are about sports, and this is an amazing way for fans to give their teams and players the recognition they deserve up on the big screen, supported by businesses in their community.”
“We couldn’t be more excited about our partnership with NCM,” said
About ScoreStream
ScoreStream is the first dedicated crowd sourcing platform for local sports in real time. The ScoreStream mobile app engages fans through crowd-sourced scores, photos, video and chat from over 10,000 games per week from around the world. ScoreStream is an early-stage, venture-backed start-up based in Del Mar, CA. Follow ScoreStream at www.scorestream.com, www.facebook.com/scorestream, and @scorestream on Twitter.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20181113005865/en/
Source:
National CineMedia (NCM)
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
ROAM
Communications for ScoreStream
Kat Eller Murray, 415-684-8528
kat@roamcomms.com