The Walt Disney Studios to Feature Upcoming Films in Noovie
Backlot Segments
CENTENNIAL, Colo.--(BUSINESS WIRE)--
What's Noovie? Audiences will soon find out when National
CineMedia (NCM)'s new Noovie pre-show launches on over 20,600
screens in 1,700 movie theaters throughout the U.S. this weekend.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170928005354/en/
What's Noovie? NCM's new pre-show, bringing moviegoers to what's next in entertainment. (Graphic: Business Wire)
Noovie is focused on leading moviegoers to what's next in
entertainment. Reimagined for today's movie audiences, Noovie
will replace NCM's FirstLook pre-show in top theaters across the
country including AMC, Cinemark, Regal Entertainment Group, and 49 other
regional and local theater chains.
Entertaining content is a core element of Noovie, and NCM will be
programming an exclusive Noovie content pod in the show that will give
audiences a look at "what's Noovie" in their world, including
movies, music, local and more. The Walt
Disney Studios has signed on as the premiere studio for new Noovie
Backlot segments through June of 2018, and will offer a unique
behind-the-scenes look at upcoming films from Disney, Pixar, Marvel
Studios and Lucasfilm including Coco,
Star
Wars: The Last Jedi, Black Panther, A
Wrinkle In Time, Avengers: Infinity War, Untitled Han
Solo Star Wars Anthology Film and The Incredibles 2. The
first Noovie Backlot segment for Disney-Pixar's Coco will
feature a real-life Xolo dog going on an adventure at Pixar studios -
playing catch, making friends, grabbing lunch, and living his best life
- just like the animated Xolo dog Dante in the film.
"We're excited to expand our relationship with NCM," said David Sieden,
VP Cinema Partnerships for the Walt Disney Studios. "There is no better
showcase for our studio content than the big screen, and Noovie
Backlot is a fresh way to give fans a fun and exclusive look at our
slate of upcoming films."
Noovie Soundcheck, an exclusive, cinema-first music series in
partnership with Sony
Music Entertainment's Rumble Yard that gives fans a glimpse into
those unscripted, unrehearsed moments with the band before the concert
crowds arrive, is also premiering in Noovie in October. The first
segment will feature Foo Fighters, filmed during the soundcheck for
their recent Landmarks
Live In Concert show shot at the Acropolis in Greece.
As it continues to evolve, Noovie will feature fun games
including Name That Movie trivia and Fantasy
Movie League, an experience that combines the fierce competition
of fantasy sports with the insanely popular world of entertainment and
movies. NCM's new Noovie pre-show will also continue to showcase
entertainment content from ABC Networks, Amazon, Disney, Google, Hulu,
Nintendo, NBC, Toyota, Turner Broadcasting System, and more, along with
national, regional and local advertising.
"Noovie gives movie audiences a reason to arrive early to
discover what's next, and will soon go beyond the big screen with new Noovie
digital properties that deliver entertaining content, purposeful
commerce, and interactive gaming opportunities for movie audiences,"
said NCM's CEO, Andy England. "Now is a great time to go to the movies."
Get to the theater early to catch Noovie on the big screen, or
see what's Noovie on Facebook (http://www.facebook.com/WhatsNoovie/),
Twitter (http://twitter.com/WhatsNoovie/)
and Instagram (http://www.instagram.com/WhatsNoovie/).
To find a Noovie theater near you, click
here.
About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. According to Nielsen, more than 750 million
moviegoers annually attend theaters that are currently under contract to
present NCM's Noovie pre-show in 49 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC).
NCM's cinema advertising network offers broad reach and unparalleled
audience engagement with over 20,600 screens in approximately 1,700
theaters in 187 Designated Market Areas® (all of the top 50). NCM
Digital goes beyond the big screen, extending in-theater campaigns into
online and mobile marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.8% interest in, and is
the managing member of, National CineMedia, LLC. For more information,
visit www.ncm.com.
Noovie logos and artwork can be found at http://press.ncm.com/images-logos.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170928005354/en/
National CineMedia
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
Source: National CineMedia
News Provided by Acquire Media
