CENTENNIAL, Colo.--(BUSINESS WIRE)--
Lions Festivals have announced that America's largest cinema advertising
network, National CineMedia (NCM), has been appointed as the official
representatives in the USA.
Philip Thomas, CEO, Lions Festivals, said, "We have a network of
representatives in 90 countries and as a global Festival the role that
these representatives play within their own markets is essential to the
whole creative community. We're delighted to be able o welcome NCM to
that team. Their knowledge and expertise, along with a passion for and
understanding of what we do is second to none."
As America's Movie Network, NCM helps brands get in front of the movies
that shape the national conversation. More than 700 million moviegoers
annually enjoy NCM's FirstLook pre-show, which showcases premium
video content and advertising creative on 20,050 movie screens in 1,600
theaters in 187 Designated Market Areas® in the U.S. NCM Digital goes
beyond the big screen, extending in-theater advertising campaigns into
online and mobile marketing programs to reach entertainment audiences.
Cliff Marks, president of sales and marketing with NCM, said, "Some of
the best creativity, innovation and storytelling in the world can be
found on the big screen, and NCM as a company has always been dedicated
to featuring the best of advertising alongside the best of Hollywood. As
a leader in today's evolving video media landscape, we are thrilled to
have this chance to work with America's creative community to help bring
their work to the global stage of the Lions Festivals."
NCM takes over from USA TODAY, which has represented Lions Festivals for
more than 10 years. Thomas said that he was incredibly grateful to USA
TODAY for their loyalty and commitment, adding that they had been
"instrumental in increasing awareness and participation from the USA as
well as supporting and developing young creative talent in the region."
NCM will take responsibility for the Young Lions Competitions, holding
regional competitions to find the winning teams that will compete at
Cannes Lions, as well as managing the jury nominations from the USA.
Susan Lilley, who had served as Cannes Festival Manager for USA TODAY
previously, will be joining NCM as Director, Cannes Partnership, based
in its New York office. Susan can be contacted at Susan.Lilley@ncm.com
for 2016 information on Young Lions competitions, delegate registrations
and entries. Going forward, details on Cannes Lions initiatives in the
USA can be found at http://canneslions.ncm.com.
Cannes Lions is the world's leading celebration of creativity in
communications and representatives act on behalf of the Festival in
their respective countries, championing creativity by supporting
creative agencies and clients to participate and succeed at the
Festival. Further information can be found at www.canneslions.com.
63rd Cannes Lions International Festival of
Creativity, 18-25 June 2016, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is
the world's leading celebration of creativity in communications and
encompasses Lions Health, Lions Innovation and Lions Entertainment.
Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and
communications awards, over 40,000 entries from all over the world are
showcased and judged at the Festival. Winning companies receive the
highly coveted Lion trophy, a global benchmark of creative excellence,
for Film, Print, Outdoor, Interactive, Radio, Design, Product Design,
Promo & Activation, Film Craft, Mobile and Integrated advertising, as
well as the best Media, Direct, PR, Integrated, Creative Effectiveness,
Creative Data, Innovation, Entertainment and Music ideas. The Festival
is also the only truly global meeting place for advertisers, advertising
and communication professionals. More than 15,000 delegates from 95
countries attend a week-long programme of exhibitions, screenings and
talks by worldwide thought leaders. As the networking and learning
opportunity of the year, Cannes Lions is the must-attend event for
anyone involved in brand communications.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival
of Creativity, Lions Health, Lions Innovation, Lions Entertainment and
eurobest, as well as co-organisers, with its joint venture partners, of
Dubai Lynx International Festival of Creativity, Spikes Asia Festival of
Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Ascential.
Key Dates:
Delegate registration opens: 14 January 2016
Entries
open: 21 January 2016
Entries Deadline: 31 March 2016
63rd
Cannes Lions International Festival of Creativity: 18-25 June 2016,
Palais des Festivals, Cannes, France
Lions Health 18-19 June
Lions
Innovation 21-22 June
Lions Entertainment 23-24 June
National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1 weekend
network in the U.S., NCM helps brands get in front of the movies that
shape the national conversation. More than 700 million moviegoers
annually attend theaters that are currently under contract to present
NCM's FirstLook pre-show in over 40 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark
Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC).
NCM's cinema advertising network offers broad reach and unparalleled
audience engagement with approximately 20,050 screens in approximately
1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM
Digital goes beyond the big screen, extending in-theater campaigns into
online and mobile marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ:NCMI) owns a 44% interest in, and is
the managing member of National CineMedia, LLC. For more information,
visit www.ncm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160111005863/en/
National CineMedia (NCM)
Amy Jane Finnerty, 212-931-8117
Vice
President of Corporate Communications
amy.finnerty@ncm.com
or
Lions
Festivals
Camilla Lambert, +44-(0)20-3033 4000
Head of
Media Relations & PR
camillal@canneslions.com
Source: National CineMedia
News Provided by Acquire Media
