NCM to Bring U.S. Brands to the Big Screen in China, China Times
to Bring Chinese Brands to NCM's National Network
NEW YORK & BEIJING--(BUSINESS WIRE)--
NCM Media Networks and Beijing China Times Media Advertising Co., Ltd.
have entered into an advertising cooperation and fee agreement to help
international brands reach movie audiences in the United States and
China.
As part of the new agreement, the two cinema advertising leaders will
now work together to offer marketers in each country the opportunity to
reach moviegoers in their respective countries.
For American advertisers and their agencies looking to reach consumers
in the second-largest movie market in the world, NCM can now offer
access to cinema advertising inventory through the China Times Cinema
Network, which includes over 200 Wanda Cinemas and other leading movie
theater circuit affiliates across China. The Wanda Cinema Line is the
top-ranked cinema circuit in Asia, with 116 five-star cineplexes and 985
movie screens, of which 69 are IMAX screens. In addition to exclusive
resources of Wanda Cinema Line, the China Times Cinema Network also
includes 96 other influential theaters and more than 600 screens
nationwide, with an annual audience of over 60 million moviegoers. China
Times' cinema advertising network growth rate leads the industry with a
25 percent increase in the number of theaters and a 40 percent increase
in audience impressions year-to-year. In June 2013, China Times obtained
the IMAX screen advertising rights, making it the one and only agency
with this exclusive right in China. Based on these industry-leading
resources, the China Times Cinema Network could provide a competitive
and attractive advertising option for global clients.
Likewise, for Chinese advertisers that are interested in reaching U.S.
audiences, China Times can now help them to bring their brands to the
big screen in America across National CineMedia's NCM Media Networks,
the top national cinema network reaching moviegoers on-screen, on-site,
online and on the go. NCM operates the largest digital in-theater
network in North America, which allows for the targeted distribution of
cinema advertising and entertainment events within its network of AMC
Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group
and other top affiliate movie theaters nationwide. NCM's network reaches
over 1,500 theaters and approximately 19,300 screens with 3 million+
seats in 183 Designated Market Areas® (49 of the top 50) in the United
States, with an annual audience of over 700 million moviegoers. NCM is
America's No. 1 weekend network, consistently ranking higher in reach
than any other network on Fridays and Saturdays,* and is a top 10
network during the rest of the week, ranking on average as the No. 8
network during key sweeps periods.
"Many of our national advertising clients are international brands, so
this is a unique opportunity for us to be able to help them or their
media agency reach the same highly engaged, enthusiastic movie audiences
in China that they do here in the U.S.," said Cliff Marks, president of
sales and marketing with NCM Media Networks. "This new arrangement also
creates a conduit for Chinese companies that would like to reach
American moviegoers through our NCM network."
"This new cooperative relationship will help our Chinese national
enterprises by allowing us to offer them an indispensable way to build
their international brand images and promote their trans-national
marketing strategies," said Lyu Ping Bo, chief editor of China Times.
"For China Times, it also represents a true service value as we become
the bridge for our advertising clients to enter the U.S. Market."
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes approximately 19,300 screens (over 18,400 digital).
During 2012, approximately 710 million patrons attended movies shown in
theaters in which NCM currently has exclusive, cinema advertising
agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 740 locations in 172 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com.
(NCMI-A)
Beijing China Times Media Advertising Co., Ltd.
Beijing China Times, which is invested in by Wanda Group, offers a wide
spectrum of communication services including financial newspaper,
magazine, cinema commercials, high-end financial activities, LED
advertising, plaza advertising, etc. It provides the Chinese New Rich
with accurate, comprehensive and insightful information on finance and
business. It also affords high-end brand clients valuable and integrated
broadcast solutions.
China Times media is the partner and advertising agent for Wanda Cinema,
whose 116 first-rate theaters contribute 18 percent of box-office
income, and whose 985 screens attract approximately 60 million audiences
annually. China Times also has 96 other influential theaters and more
than 600 screens which form a nationwide network. By using these
resources, China Times Media can provide a promotion solution that
integrates commercials before the show, ticketing cooperation, fan
meeting, in-field advertising, etc.
For more information about China Times, visit http://www.chinatimes.cc/index.htm.
For more information about Wanda Cinema Line, visit http://www.wanda.cn/English/Industry/wenhua.shtml.
*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min
qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July
2012; Nov 2012.
NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
China
Times
Lulu Zhou, 0086-010-59250493
imluluzhou@foxmail.com
Source: NCM Media Networks
News Provided by Acquire Media
