NCM Strengthens Its Leadership in Cinema Advertising to Better Compete in the Broader Premium Video Marketplace
Largest Cinema Advertising Network in the
NCM is proud to welcome the following theater circuits that have chosen to be a part of the #1 Millennial weekend network in America:
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Bow Tie Cinemas , based inNew York, NY with 43 theaters, 271 screens and approximately 7 million attendees, will join the NCM network in March as previously announced, giving NCM significantly enhanced coverage in the Tri-state area with 37 Bow Tie theaters and 212 screens in the New York DMA alone.Bow Tie Cinemas is the oldest theater circuit inNorth America and is currently one of America's fifteen largest exhibitors, with theaters in CO, CT, MD, NJ, NY &VA .
"We are looking forward to a successful and productive partnership with NCM," statedBen Moss , CEO of Bow Tie Cinemas. "With our diverse collection of theaters our consumer reach and advertising capabilities will be further enhanced by joining NCM's robust network."
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Cinergy Entertainment Group, Inc. , based inDallas, TX with 3 theaters, 29 screens and approximately 2 million attendees, will join the NCM network in October. AllCinergy cinema entertainment centers feature dine-in cinemas serving alcoholic beverages and a tempting array of restaurant quality food and beverages. In addition to upscale cinema amenities, allCinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, billiards, full bars, laser tag, and aSky Walker ropes course.Cinergy is privately held by theBenson family, the founders ofMovie Tavern , the largest nationwide chain of dine-in cinemas.
"We are so excited for a successful and dynamic partnership with NCM, we feel that our unique movie-going experience and advertising capabilities will be further enriched by joining NCM's robust network," statedTraci Hoey , Director of Marketing and Sales withCinergy Entertainment .
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Main Street Theatres , based inOmaha, NE with 8 theaters, 48 screens and 1 million attendees in IA and NE, will join the NCM network in June. Owned and operated by the Barstow family with its flagship Aksarben Cinema inOmaha ,Main Street Theatres also provides film buying and consulting for an additional 30 theaters located inIowa ,Nebraska ,Kansas ,Minnesota andSouth Dakota .
"National CineMedia is the premium pre-show experience our customers demand and joining forces was a natural fit for our family company," saidWilliam J. Barstow , owner ofMain Street Theatres .
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Megaplex Theatres , based inSalt Lake City, UT with 17 locations, 185 screens and nearly 10 million attendees last year, will join theNCM Network for National Sales in March and increase NCM's screen market share inSalt Lake City to 78%. Founded by the lateLarry H. Miller ,Megaplex Theatres isUtah's premier movie entertainment company and its theaters are frequently among the top grossing in the nation. With locations throughoutUtah andSouthern Nevada ,Megaplex Theatres offer a wide range of services, from reserved seating to the latest technologies in the industry.
"Megaplex Theatres is excited to join with NCM to better serve our guests with quality national media messaging," saidBlake Andersen , president ofMegaplex Theatres . "We recognize there are unique national opportunities through NCM that reach beyond our regular business model that will ultimately benefit our loyal Megaplex audience."
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MJR
Digital Cinemas, based in
Bloomfield Hills, MI with 11 theaters, 164 screens and 6 million attendees in MI, will join the NCM network for Regional sales in August after having already been a part of the NCM network for National sales since 2015. With over thirty years in the industry, MJR has grown to become one of the most trusted names in Metro Detroit moviegoing. Clean, comfortable, and modern facilities are a staple, leading the way to provide the ultimate experience for the ultimate escape. MJR refuses to hold back, showcasing stadium seating as well as the most current innovative reserve seating with all-electric recliners, digital projection and sound, and the latest digital 3D technologies in all of its theaters.
"MJR is looking forward to a mutually beneficial and rewarding relationship with NCM. We especially are happy to now be a part of and have full access to the FirstLook pre-show," saidMike Mihalich , CEO & Founder of MJR Digital Cinemas.
As announced last week,
"While the recent outcome of the DOJ Final Order regarding AMC's
acquisition of Carmike resulted in the transfer of 17 theaters with 9.5
million attendees from NCM to another cinema advertising provider, we
have already more than made up for it with new affiliate partnership
agreements with top theater circuits including
NCM's accelerated network growth was led by its new Affiliate
Partnerships team, and
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