"Dr. Harvey Karp, LIVE: A Conversation about Babies, Toddlers and
Sleep" Fathom Event Exclusively Available Now on Amazon.com via
CreateSpace DVD on Demand
CENTENNIAL, Colo.--(BUSINESS WIRE)--
NCM® Fathom
Events, the alternative entertainment division of National CineMedia
(NASDAQ: NCMI) and world leader in unique movie theater programming, has
entered into an agreement with Amazon.com, Inc. to distribute specially
selected in-theater events both on DVD through the CreateSpace on Demand
platform and digitally via Amazon Instant Video, announced Shelly
Maxwell, executive vice president of Fathom Events.
"Over the last decade, Fathom Events and the exhibition
community have experienced great success bringing alternative
entertainment events to movie theaters nationwide. This agreement with
Amazon allows fans to experience select events again from their own
living room or available connected device," said Maxwell. "Fathom Events
has always been an innovator in this space and this strategic alliance
is just another way for us to expand our deals, benefiting both theater
owners and their audiences."
The first event to be released is "Dr. Harvey Karp, LIVE: A Conversation
About Babies, Toddlers and Sleep," featuring America's favorite
pediatrician, Dr. Harvey Karp. Fathom Events brought Dr. Karp's
groundbreaking parenting solutions to the big screen on June 21 in
"Parent's Night Out with The Happiest Baby & Happiest Toddler, starring
Dr. Harvey Karp." The event is available now on DVD ($19.99) and
digitally ($11.99) on Amazon.com.
Fathom
Events is a leader in the alternative entertainment industry,
offering a variety of one-of-a-kind entertainment events in movie
theaters nationwide since 2002 including live, high-definition
performances of the Metropolitan Opera, sports, music, Broadway and many
other unique entertainment presentations.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 181 Designated Market Areas® (49 of the top
50) and includes over 19,000 screens (approximately 17,800 digital).
During 2011, over 670 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 700 locations in 167 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6%
interest in and is the managing member of National CineMedia LLC. For
more information, visit www.ncm.com
or www.FathomEvents.com.
NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
Source: NCM Fathom Events
News Provided by Acquire Media
