NCM Fathom Events and More2Screen Present the
Critically Acclaimed and Sell-Out British Museum Exhibition of Unique
Archaeological Finds to Select U.S. Theaters on Sept. 25
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Offering an exclusive look deep into the ancient past of a lost Roman
civilization, NCM Fathom Events and More2Screen present "Pompeii
from the British Museum*" on Wednesday, Sept. 25 at 7:30
p.m. local time. Presented in select movie theaters nationwide for only
one night, the event tells the story of life in the Roman cities of
Pompeii and Herculaneum nearly 2,000 years ago before the eruption of
Mount Vesuvius in 79 AD. "Pompeii from the British Museum" marks
the first cinema event to be produced by a museum for a major
exhibition, providing a private view of the British Museum's blockbuster
show Life and Death in Pompeii and Herculaneum. Accompanied by
music, poetry and eyewitness accounts, attendees will be taken behind
the scenes to explore the homes and lives of the inhabitants of the
thriving industrial hub of Pompeii and the small seaside town of
Herculaneum prior to the devastating volcanic eruption of the volcano,
Mount Vesuvius.
"Pompeii from the British Museum" will be presented in more than
460 select movie theaters around the country through NCM's exclusive Digital
Broadcast Network. Tickets are available at participating theater
box offices and online at www.FathomEvents.com.
For a complete list of theater locations and prices, visit the NCM
Fathom Events website (theaters and participants are subject to change).
Introduced by the British Museum's director, Neil MacGregor, this
stunning presentation will take viewers on a fascinating tour of the
exhibition, featuring insights from renowned experts who will bring
these extraordinary objects to life, including Paul Roberts, the curator
of the exhibition; Mary Beard, professor of Classics at Cambridge
University; historian Bettany Hughes and interviewees such as Italian
chef Giorgio Locatelli and gardening specialist Rachel de Thame.
Audiences will be taken along a Roman street and into various rooms of a
local house, with objects on display from the citizens' daily lives,
including intricate pieces of jewelry, sculpture, mosaics, cooking
equipment, food and even an extremely rare find of wooden
furniture—carbonized by the high temperatures of the ash that engulfed
Herculaneum.
"NCM Fathom Events and More2Screen will take audiences on a fascinating
journey into the ancient past during the highly acclaimed ‘Pompeii from
the British Museum' cinema event," said Shelly Maxwell, executive vice
president of NCM Fathom Events. "Attendees will become globe-trotting
archaeologists in this unforgettable adventure for one special night —
all in the comfort of their local movie theater."
The British Museum's incredible exhibition on Pompeii and Herculaneum
has already received glowing, five-star reviews from press outlets
including London's The Times as well as The Sunday Telegraph,
The Daily Telegraph ("stunning…superb"), The Independent on
Sunday ("a wonderful show of wonderful things"), and Metro ("a
brilliantly told story of love, life, sex and death"). The
exhibition is the first of its kind on these important historical cities
that has been hosted at the British Museum and the first such major
exhibition in London for almost 40 years. The result of close
collaboration with the Archaeological Superintendency of Naples and
Pompeii, the exhibition brings together more than 450 fascinating
objects—including both recent discoveries and celebrated finds from
earlier excavations—many of which have never before been seen outside
Italy.
*Content not suitable for all ages
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes approximately 19,600 screens (approximately 18,800
digital). During 2012, over 710 million patrons attended movies shown in
theaters in which NCM currently has exclusive, cinema advertising
agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
approximately 750 locations in 173 Designated Market Areas® (including
all of the top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 37
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 45.1% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com
or www.FathomEvents.com.
(NCMI-E)
About More2Screen
More2Screen is the leading distributor of alternative content events in
the UK* with more than 7 years of experience acquiring and distributing
world-class opera, ballet, music concerts, theatre and special event
films to 4,000 cinemas in 50+ international territories — including 32
live broadcasts and over 100 different recorded productions, plus 3D
live/recorded content.
*(Source: IHS Screen Digest Report 2012)
www.more2screen.com
About The British Museum
The British Museum was established in 1753 by Act of Parliament and
opened to the public in 1759. Governed by a body of Trustees, the Museum
was from its beginnings a new type of institution, its collection
belonging to the nation and freely accessible to all. The British Museum
today is a museum of the world for the world, holding a collection of
eight million objects—one of the finest in existence—spanning two
million years of human history. The British Museum is the most visited
attraction in the UK receiving 6 million visitors a year and aims to
reach a broader worldwide audience by extending engagement not only with
these objects but with the cultures and civilizations that they
represent. www.britishmuseum.org
For further information about the "Life and Death in Pompeii and
Herculaneum" exhibit at the British Museum, please visit the website
or contact the British Museum Press Office at 020 7323 8583 /
8394 or communications@britishmuseum.org.
For artwork/photos related to "Pompeii from the British Museum,"
click here.
NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop
Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Polskin
Arts & Communications for More2Screen
Justin Holden,
212-715-1572
Justin.Holden@finnpartners.com
Source: National CineMedia
News Provided by Acquire Media
