Affiliate Agreement Includes the Presentation of NCM's FirstLook &
NCM Fathom Entertainment and Business Events
CENTENNIAL, Colo. & WESTFIELD, N.J.--(BUSINESS WIRE)--
National CineMedia (NCM), a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology,
has entered into a network affiliate agreement with Digiplex
Destinations theaters, a New Jersey-based company dedicated to
transforming movie theaters into interactive entertainment centers, for
the presentation of cinema
advertising and events.
In addition to exclusively presenting NCM's FirstLook
pre-feature program, all Digiplex Destinations theaters will also
present NCM Fathom Entertainment and Business
Events.
Under the terms of the multi-year agreement, the three existing Digiplex
Destinations theaters and nine theaters that are part of a future
acquisition plan throughout the Northeast will join the NCM Cinema
Network beginning now through September of 2011 — a total of 100
screens. As additional new theaters are acquired by Digiplex, they will
also become a part of NCM's national network.
"We're delighted to be partnering with NCM and Fathom to bring our
patrons the best available pre-show and world class alternative
content," said A. Dale "Bud" Mayo, chairman and CEO of Digital Cinema
Destinations Corporation, owner of Digiplex Destinations theaters.
"Bud Mayo has a great history of creating businesses that leverage new
digital technologies in the cinema space, and I am excited to have
Digiplex join our network," said Kurt Hall, NCM's president and chief
executive officer. "The addition of Digiplex Destinations theaters —
both existing and new — will give NCM additional presence in the
all-important Northeast corridor."
The new affiliate agreement with Digiplex Destinations is the most
recent expansion of the NCM Cinema Network — the largest digital
in-theater video and satellite distribution network in North America.
NCM currently has exclusive, long-term cinema advertising agreements in
place with founding member exhibitors AMC Entertainment Inc., Cinemark
Holdings Inc. and Regal Entertainment Group, totaling approximately
1,175 theaters and 15,400 screens, as well as network affiliate
relationships with 20 top regional theater circuits representing
approximately 300 theaters and 3,100 screens.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom present cinema advertising and events across the nation's
largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 170 Designated Market Areas® (49 of the top
50) and includes approximately 17,300 screens (16,000 digital). During
2010, over 675 million patrons attended movies shown in theaters
currently included in NCM's network (including Consolidated Theatres,
Rave Cinemas and R/C Theatres). The NCM
Fathom Events broadcast network is comprised of over 600 locations
in 162 Designated Market Areas® (all of the top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 43
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.5% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.nationalcinemedia.com
or www.ncm.com.
About Digital Cinema Destinations Corporation
Founded in 2010 and headquartered in Westfield, N.J., Digital Cinema
Destinations Corporation is dedicated to transforming movie theaters it
operates into interactive entertainment centers. Operating under the
brand name, "Digiplex Destinations," DCDC will provide consumers with
uniquely satisfying experiences, combining the full promise of digital
technology with engaging, dynamic content that far transcends
traditional cinematic fare. DCDC customers will enjoy live sports
events, concerts, conferences, operas, videogames, auctions, fashion
shows and, on an ongoing basis, the very best of first-run movies. DCDC
is a privately held corporation. For more information, visit www.digiplexdest.com.
Media Contacts:
NCM Media
Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
NCM
Media Networks at CinemaCon
Lauren Leff, 914-584-3596
lauren.leff@ncm.com
or
Blumenfeld
and Assoc. PR, for Digital Cinema Destinations Corporation
Jeff
Blumenfeld, 203-655-1600
jeff@blumenfeldpr.com
Source: National CineMedia
News Provided by Acquire Media
