NCM® Fathom Events, Citizen
Pictures and Bike Monkey Present In-Depth Look into the Life of
Professional Cyclist, Tuesday, October 23 in Select Movie Theaters
Nationwide
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Pro cyclist Levi Leipheimer has raced his way through some of the
cycling world's most celebrated contests including the Tour de France,
the Olympics and most recently, the USA Pro Cycling Challenge where he
finished third overall. Next, Leipheimer cruises onto the big screen
with "The
Story of Levi Leipheimer — The Levi Effect" on Tuesday,
October 23 at 7:30 p.m. local time. Broadcast to select movie theaters
across the country, Leipheimer will kick off this special in-theater
event with an introduction of "The Levi Effect," an inspiring
documentary that chronicles the twists and turns of his life's journey —
both on and off the bicycle. Presented by NCM Fathom Events, Citizen
Pictures and Bike Monkey, the event will also feature a panel
discussion, pre-recorded on Sept. 28 in Santa Rosa, Calif., during the
GranFondo cycling event, with actor Patrick Dempsey ("Grey's Anatomy"),
filmmaker Frank Matson ("Race Across the Sky" 2009 & 2010) and
Leipheimer. They will discuss the current state of professional cycling,
Leipheimer's experience racing alongside teammate Lance Armstrong with
the U.S. Postal cycling team, as well as what the future holds for the
sport of cycling.
Tickets for "The Story of Levi Leipheimer — The Levi Effect"
are available at participating theater box offices and online at www.FathomEvents.com.
For a complete list of theater locations and prices, visit the NCM
Fathom Events website (theaters and participants are subject to change).
The event will be broadcast to more than 560 select movie theaters
across the country through NCM's exclusive Digital
Broadcast Network.
"Being at the center of this story has forced me to reflect on my life
in ways I never before considered," said Leipheimer. "It made me realize
the bigger result of believing in a dream which this story conveys in a
way that will inspire others to do the same."
"The Levi Effect" is the true story of Leipheimer, who left behind the
mountains of Butte, Mont., for a life of cramped hotels, endless
traveling and grueling training hours. After years of struggling against
the world's top athletes, Leipheimer finally earned a spot in their
ranks. Now, at the apex of his career, he finds himself in a place that
he'd never considered: that his greatest legacy may not be his racing
success on the bike, but rather how he's carried that success off the
bike and captured the hearts of fans around the world.
"Levi Leipheimer will inspire movie theater audiences with his
triumphant story of becoming one of cycling's elite athletes," said
Shelly Maxwell, executive vice president of NCM Fathom Events. "The
evening will wrap with a discussion about the sport from different
perspectives including the cyclist, the actor and the film maker. No
cycling fan will want to miss this event."
Levi Leipheimer's King Ridge GranFondo is a challenging, long distance,
mass-participation cycling event that welcomes professional, amateur and
recreational cyclists of all abilities. Thousands of riders will set out
from Santa Rosa, Calif., on Sept. 29 on the ride through Sonoma County.
While not strictly competitive, the ride is timed to ensure that
cyclists complete the entire course and have some way to gauge their
performance along the route.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital in-theater network, comprised of theaters owned
by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM's theater advertising network covers 181 Designated Market
Areas® (49 of the top 50) and includes over 19,000 screens
(approximately 17,800 digital). During 2011, over 670 million patrons
(on an annualized basis) attended movies shown in theaters in which NCM
currently has exclusive, cinema advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 700 locations in 167 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com
or www.FathomEvents.com.
About Citizen Pictures
Denver-based Citizen Pictures has been an internationally recognized
broadcast and commercial production company for more than 25 years.
Citizen Pictures offers writing, producing, directing, live-action
shooting, motion graphics and 3-D animation to networks, corporations
and agencies. For more information visit www.citizenpictures.com.
About Bike Monkey
Bike Monkey is a bicycle culture portal that promotes the adventure and
passion of cycling through a variety of outlets. Active since 2005, Bike
Monkey organizes several races across multiple formats, publishes a
quarterly cycling journal to a nationwide subscriber base, and provides
consultation and event services to other cycling promoters. To learn
more about Bike Monkey, visit www.bikemonkey.net.
NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop
Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
For
"The Levi Effect"
Greg Fisher, 707-495-3756
fish@bikemonkey.net
Source: National CineMedia
News Provided by Acquire Media
