CENTENNIAL, Colo. & BECKLEY, W.Va.--(BUSINESS WIRE)--
National CineMedia (NCM), a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology,
has entered into an affiliate agreement with Marquee Cinemas.
Under the terms of the exclusive long-term agreement, 18 Marquee Cinemas
movie theaters with 173 screens and approximately 5.1 million annual
attendees in Conn., Fla., Ky., N.J., N.Y., N.C., Pa., Tenn., Va., and
W.Va. will join the NCM Cinema Network and present NCM's FirstLook
pre-feature program and NCM
Fathom Events beginning March 1, 2013.
"The state-of-the-art digital theaters operated by Marquee are a great
addition to our national theater network," said Kurt Hall, National
CineMedia (NCM)'s chairman and chief executive officer. "Their prime
theater locations, many among the top grossing theatres in their
respective markets, have expanded our network into a number of new DMAs
and strengthened our geographic coverage in several of our existing
DMAs. We look forward to working with Curtis and his team as we provide
their patrons with our high-quality FirstLook pre-show and new
programming from our NCM Fathom division."
"Marquee Cinemas is excited to join NCM Media Networks because it will
greatly expand advertising opportunities for our clients in addition to
providing enhanced entertainment options for our customers through their
NCM Fathom Events network. We look forward to a long and successful
relationship," said Curtis E. McCall, chief executive officer of Marquee
Cinemas.
The NCM Cinema Network is the largest digital in-theater network in the
United States, with exclusive, long-term cinema advertising agreements
in place with founding member exhibitors AMC Entertainment Inc.,
Cinemark Holdings Inc. and Regal Entertainment Group, the three largest
exhibitors in the country totaling approximately 1,165 theaters and
15,525 screens. In addition, NCM currently has network affiliate
relationships with over 30 top regional theater circuits representing
approximately 390 theaters and 4,075 screens. With the addition of this
new network affiliate, NCM's national cinema network totals
approximately 1,555 theaters and approximately 19,600 screens.
About Marquee Cinemas
Marquee Cinemas is a regional exhibitor based in Beckley, W.Va.
operating 18 locations with 173 screens in 10 eastern states. The
company was originated in 1979 with a 2-screen location in West
Virginia. 162 of screens offer digital projection and 171 screens are
stadium seating. www.marqueecinemas.com
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema
advertising and events across the nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (over 18,400 digital). During 2011,
approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 720 locations in 170 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com
or www.FathomEvents.com.
NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
Source: NCM Media Networks
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