NCM Fathom Events and Crossroad Concerts LLC Present the All-Star
Benefit Concert in Select U.S. Theaters on Aug. 13
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Bringing the ultimate guitar concert featuring the most legendary
guitarists in the world to select U.S. movie theaters, NCM Fathom Events
and Crossroad Concerts LLC present "Eric
Clapton's Crossroads Guitar Festival 2013" on Tuesday,
Aug. 13 at 7:30 p.m. (local time). This special, one-night event
will feature the best performances and backstage access from Clapton's
Crossroads Guitar Festival pre-recorded over two nights at Madison
Square Garden this past April. Tickets for the live concert sold out
within minutes of going on sale, but fans can experience one of the
hottest events of the year from their local theater as Clapton gathers
his most respected colleagues in the music industry for a jam session.
The live concert and portions from the cinema event benefit the
Crossroads Centre, a treatment and education facility for chemically
dependent people, based in Antigua and founded by Clapton.
"Eric Clapton's Crossroads Guitar Festival 2013" will be
presented in nearly 500 select movie theaters around the country through
NCM's exclusive Digital
Broadcast Network. Tickets are available at participating theater
box offices and online at www.FathomEvents.com.
For a complete list of theater locations and prices, visit the NCM
Fathom Events website (theaters and participants are subject to change).
Musicians featured in the cinema event include the Allman Brothers Band,
Blake Mills, Booker T., Buddy Guy, Derek Trucks, Doyle Bramhall II, Eric
Clapton, Gary Clark Jr., Gregg Allman, Jeff Beck, John Mayer, Keith
Richards, Keith Urban, Los Lobos, Robert Cray, Sonny Landreth, Vince
Gill and Warren Haynes.
Since 2004, the Crossroads Guitar Festival has taken place every three
years and the 2013 edition is the fourth in the series. A mix of sultry
blues, classic rock and country jams, the festival offers a wide
sampling of legendary guitarists and their greatest hits, where anything
can unfold onstage at any time. Since its inception, Clapton's vision
for the Crossroads Guitar Festival has been to create an event where his
friends and contemporaries can have fun and perform together for the
benefit of a good cause.
"NCM Fathom Events is thrilled to bring audiences the concert event of
the summer as Eric Clapton and the world's best guitarists combine for
an unforgettable night in cinemas across the country," said Dan Diamond,
senior vice president of Business Development of NCM Fathom. "The
Clapton Crossroads Guitar Festival has long been one of the premiere
events in music, and communities of fans nationwide will enjoy the
ultimate concert experience on the big screen with amazing sound and
front row seats."
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation's largest digital in-theater network, comprised of theaters owned
by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM's theater advertising network covers 183 Designated Market
Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons
attended movies shown in theaters in which NCM currently has exclusive,
cinema advertising agreements in place. The NCM
Fathom Events live digital broadcast network ("DBN") is comprised of
over 740 locations in 172 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com
or www.FathomEvents.com.
(NCMI-E)
About the 2013 Crossroads Guitar Festival
The 2013 Crossroads Guitar Festival Presented By Chase featured over 30
of the world's greatest guitarists playing sidemen to each other over
two nights at the world's most famous arena, Madison Square Garden, on
April 12-13. The Crossroads Guitar Festival supports The Crossroads
Centre, Antigua, which was founded in 1998 to provide treatment and
education to chemically dependent persons, those with other compulsive
addictive behaviors, their families and their significant others.
Treatment is provided through residential care, as well as family and
aftercare programs. The pathway to recovery is founded on the movement
toward a change in lifestyle. Crossroads Centre, Antigua also operates a
16-bed halfway house in Antigua called the Bevon House (exclusively for
Antigua residents) and facilitates a school-based education series,
Breaking the Cycle, in all Antiguan schools. The Crossroads Centre has
recently expanded its program to offer transitional living for men, in
line with the Crossroads Centre's philosophy on recovery, at The
Sanctuary in Delray Beach, Florida, for those who have completed a
residential treatment program. To donate now, go to http://crossroadsantigua.org/donate.
For more information, go to www.ericclapton.com
or www.crossroadsguitarfestival.com/.
For artwork/photos related to "Eric Clapton's Crossroads 2013,"
click here.
NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop
Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
42West
for Crossroad Concerts LLC
Rebecca Novak, 646-649-9494
Rebecca.Novak@42West.net
or
PMK-BNC
for ERIC CLAPTON and Crossroads Guitar Festival 2013
Kristen
Foster, 212-582-1111
Kristen.Foster@pmkbnc.com
Source: NCM Fathom Events
News Provided by Acquire Media
