14-Year Company Veteran Helped Create A Nearly $450 Million Cinema
Advertising Business
CENTENNIAL, Colo.--(BUSINESS WIRE)--
Clifford (Cliff) E. Marks has been promoted to president of National
CineMedia, Inc. (NASDAQ: NCMI) and National CineMedia (NCM), LLC. A
14-year veteran with the company, Marks has been instrumental in
building NCM's business into the largest cinema advertising network in
the U.S. with 20,400 screens and nearly $450 million in annual revenue.
Marks most recently served as president of sales and marketing with NCM,
and will continue to lead the company's marketing, sales and advertising
division based in New York City. He joined NCM as an original member of
the company's leadership team in 2002, when it was then the Regal
Entertainment Group media subsidiary known as Regal CineMedia
Corporation. Regal CineMedia became National CineMedia in 2005 with the
addition of AMC and later Cinemark as founding member theater circuits,
and today NCM's network also includes over 40 top leading regional
theater affiliates. Marks was the visionary behind the creation and
evolution of NCM's groundbreaking movie pre-show, FirstLook — the
first to combine entertainment content and advertising — turning cinema
into not only a powerful sight-sound-and-motion medium, but a key
premium video option in today's fragmented media landscape.
"Cliff has played a tremendous role in shaping NCM from the very
beginning, and over the past 14 years he has successfully inspired the
sales team to new heights," said Andy England, chief executive officer
of NCM. "He is a true champion of cinema and has been a driving force in
the industry, firmly establishing NCM's place in the premium video
category. I'm proud to give Cliff the recognition he deserves as the
president of NCM, and look forward to partnering with him as we continue
to grow this great business."
Before joining NCM, Marks was a 14-year veteran of ESPN/ABC Sports,
where, as senior vice president, he oversaw its $2.0 billion sales
organization. Marks was instrumental in developing vertically integrated
advertising packages for clients across multiple platforms, including
ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com,
ESPN magazine, ESPN radio and ESPNZone restaurants. From 1986 through
1989, Marks was an executive at The Nashville Network. He began his
career at prominent New York advertising agencies Young & Rubicam
(1985-86) and BBDO (1983-85).
He currently serves as a director on the Executive Board of the Screen
Advertising World Association (SAWA), and also serves on the marketing
committee of the International 3D Society. Marks has also served several
terms as president and chairman of the Cinema Advertising Council (CAC).
About National CineMedia, Inc.
National CineMedia (NCM) is America's Movie Network. As the #1 weekend
network in the U.S., NCM helps brands get in front of the movies that
shape the national conversation. More than 700 million moviegoers
annually attend theatres that are currently under contract to present
NCM's FirstLook pre-show in over 40 leading national and regional
theatre circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark
Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE:RGC).
NCM's cinema advertising network offers broad reach and unparalleled
audience engagement with approximately 20,400 screens in approximately
1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM
Digital goes beyond the big screen, extending in-theatre campaigns into
online and mobile marketing programs to reach entertainment
audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 43.6% interest
in, and is the managing member of, National CineMedia, LLC. For more
information, visit www.ncm.com.
ARTWORK:
To download a photo of Cliff Marks, click http://www.ncm.com/content/images/Cliff_Marks_High_Res.jpg.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160509006252/en/
National CineMedia, Inc.
Media:
Amy Jane
Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Investor:
David
Oddo, 800-844-0935
investors@ncm.com
Source: National CineMedia, Inc.
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